<ARTICLE> 5 <LEGEND> (Replace this text with the legend) </LEGEND> <CIK> 0000912061 <NAME> NATURAL HEALTH TRENDS CORP. <MULTIPLIER> 1 <CURRENCY> U.S. DOLLARS <PERIOD-TYPE> 9-MOS <FISCAL-YEAR-END> DEC-31-1998 <PERIOD-START> JAN-01-1998 <PERIOD-END> SEP-30-1998 <EXCHANGE-RATE> 1 <CASH> 1,021,626 <SECURITIES> 0 <RECEIVABLES> 19,031 <ALLOWANCES> 0 <INVENTORY> 436,915 <CURRENT-ASSETS> 1,991,986 <PP&E> 61,395 <DEPRECIATION> 15,130 <TOTAL-ASSETS> 7,866,344 <CURRENT-LIABILITIES> 3,146,269 <BONDS> 587,184 <PREFERRED-MANDATORY> 380,000 <PREFERRED> 3,789,525 <COMMON> 4,042 <OTHER-SE> 546,508 <TOTAL-LIABILITY-AND-EQUITY> 7,866,344 <SALES> 1,001,481 <TOTAL-REVENUES> 1,001,481 <CGS> 283,206 <TOTAL-COSTS> 283,206 <OTHER-EXPENSES> 0 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 336,314 <INCOME-PRETAX> (2,088,351) <INCOME-TAX> 0 <INCOME-CONTINUING> (2,088,351) <DISCONTINUED> 562,090 <EXTRAORDINARY> 869,516 <CHANGES> 0 <NET-INCOME> (656,745) <EPS-PRIMARY> (1.50) <EPS-DILUTED> (1.50)