<ARTICLE>                     5
<LEGEND>
     (Replace this text with the legend)
</LEGEND>
<CIK>                         0000912061
<NAME>                        NATURAL HEALTH TRENDS, INC.
<MULTIPLIER>                                   1
<CURRENCY>                                     U.S.DOLLARS

                             
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<FISCAL-YEAR-END>                                              DEC-31-1999
<PERIOD-START>                                                 JAN-01-1999
<PERIOD-END>                                                   SEP-30-1999
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<SECURITIES>                                                   0
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<BONDS>                                                        0
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<COMMON>                                                       7,170
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<INCOME-PRETAX>                                                (1,966,502)
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<EPS-BASIC>                                                  (0.45)
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