<ARTICLE> 5 <LEGEND> (Replace this text with the legend) </LEGEND> <CIK> 0000912061 <NAME> NATURAL HEALTH TRENDS, INC. <MULTIPLIER> 1 <CURRENCY> U.S.DOLLARS <PERIOD-TYPE> 9-MOS <FISCAL-YEAR-END> DEC-31-1999 <PERIOD-START> JAN-01-1999 <PERIOD-END> SEP-30-1999 <EXCHANGE-RATE> 1 <CASH> 202,140 <SECURITIES> 0 <RECEIVABLES> 531,513 <ALLOWANCES> 2,000 <INVENTORY> 1,108,180 <CURRENT-ASSETS> 2,296,164 <PP&E> 876,953 <DEPRECIATION> 111,728 <TOTAL-ASSETS> 15,996,043 <CURRENT-LIABILITIES> 8,167,988 <BONDS> 0 <PREFERRED-MANDATORY> 0 <PREFERRED> 5,590,000 <COMMON> 7,170 <OTHER-SE> 1,752,613 <TOTAL-LIABILITY-AND-EQUITY> 15,996,043 <SALES> 11,826,722 <TOTAL-REVENUES> 11,826,722 <CGS> 2,573,642 <TOTAL-COSTS> 11,221,146 <OTHER-EXPENSES> 0 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 50,166 <INCOME-PRETAX> (1,966,502) <INCOME-TAX> 0 <INCOME-CONTINUING> (1,966,502) <DISCONTINUED> 0 <EXTRAORDINARY> 1,471 <CHANGES> 0 <NET-INCOME> (1,965,031) <EPS-BASIC> (0.45) <EPS-DILUTED> (0.45)