Exhibit 23.1

                         CONSENT OF INDEPENDENT AUDITORS


        We consent to the use in this Registration  Statement on Form S-3 of our
report dated March 7, 1997, relating to the consolidated financial statements of
Natural  Health  Trends  Corp.  and the  reference to our firm under the caption
"Experts" in this Registration Statement.



                                                   FELDMAN RADIN & CO., P.C.
                                                   Certified Public Accountants

New York, New York
September 18, 1997