<ARTICLE>                     5
<LEGEND>
          This schedule  contains summary financial  information  extracted from
          Dynamic  Associates,  Inc.  and  Subsidiary  March 31, 1997 financial
          statements  and is  qualified  in its  entirety by  reference  to such
          financial statements.
</LEGEND>
<CIK>                         0000878146
<NAME>                        Dynamic Associates Inc.
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                              DEC-31-1997
<PERIOD-END>                                   MAR-31-1997
<CASH>                                         2,636,200
<SECURITIES>                                   0
<RECEIVABLES>                                  3,552,906
<ALLOWANCES>                                   (759,925)
<INVENTORY>                                    721,364
<CURRENT-ASSETS>                               7,339,190                          
<PP&E>                                         2,131,687
<DEPRECIATION>                                 (1,596,061)
<TOTAL-ASSETS>                                 34,265,976
<CURRENT-LIABILITIES>                          1,418,508
<BONDS>                                        18,315,000
<PREFERRED-MANDATORY>                          0
<PREFERRED>                                    0
<COMMON>                                       12,626
<OTHER-SE>                                     13,451,913
<TOTAL-LIABILITY-AND-EQUITY>                   34,265,976
<SALES>                                        900,233
<TOTAL-REVENUES>                               4,353,233
<CGS>                                          658,147
<TOTAL-COSTS>                                  658,147
<OTHER-EXPENSES>                               3,450,120
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             489,277
<INCOME-PRETAX>                                (186,252)
<INCOME-TAX>                                   137,785
<INCOME-CONTINUING>                            244,966
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   (335,838)
<EPS-PRIMARY>                                  (.03)
<EPS-DILUTED>                                  (.03)