<ARTICLE>                     5

<LEGEND>
This schedule  contains  summary  financial  information  extracted from Dynamic
Associates,  Inc. and  Subsidiaries  June 30, 1997  financial  statements and is
qualified in its entirety by reference to such financial statements.
</LEGEND>

<CIK>                         0000878146
<NAME>                        Dynamic Associates, Inc.

       
                                              
<PERIOD-TYPE>                                    6-MOS
<FISCAL-YEAR-END>                                             DEC-31-1997
<PERIOD-END>                                                  JUN-30-1997
<CASH>                                                        3,435,823
<SECURITIES>                                                  0
<RECEIVABLES>                                                 3,791,801
<ALLOWANCES>                                                  (759,925)
<INVENTORY>                                                   745,172
<CURRENT-ASSETS>                                              8,327,406
<PP&E>                                                        2,170,837
<DEPRECIATION>                                                (1,575,591)
<TOTAL-ASSETS>                                                34,676,016
<CURRENT-LIABILITIES>                                         1,892,860
<BONDS>                                                       18,500,000
<PREFERRED-MANDATORY>                                         0
<PREFERRED>                                                   0
<COMMON>                                                      12,855
<OTHER-SE>                                                    13,250,299
<TOTAL-LIABILITY-AND-EQUITY>                                  34,676,016
<SALES>                                                       1,767,803
<TOTAL-REVENUES>                                              8,877,203
<CGS>                                                         1,313,464
<TOTAL-COSTS>                                                 1,313,464
<OTHER-EXPENSES>                                              7,161,526
<LOSS-PROVISION>                                              0
<INTEREST-EXPENSE>                                            1,002,934
<INCOME-PRETAX>                                               (541,715)
<INCOME-TAX>                                                  201,786
<INCOME-CONTINUING>                                           402,213
<DISCONTINUED>                                                0
<EXTRAORDINARY>                                               0
<CHANGES>                                                     0
<NET-INCOME>                                                  (767,128)
<EPS-PRIMARY>                                                 (.06)
<EPS-DILUTED>                                                 (.06)