Exhibit 23.4

            CONSENT OF REYNOLDS & ROWELLA, LLP, INDEPENDENT AUDITORS

We consent to the reference to our firm under the caption "Experts" in the
Registration Statement (Form S-3 No. 333-68209) and related Prospectus of Big
Entertainment, Inc. for the registration of 3,459,223 shares of its common stock
and to the incorporation by reference therein of our report dated April 23,
1999, with respect to the financial statements of CinemaSource, Inc., included
in its Form 8-K/A dated June 23, 1999 and incorporated by reference in Big
Entertainment, Inc.'s Registration Statements (Form S-3 No. 333-68209), filed
with the Securities and Exchange Commission.


Ridgefield, Connecticut                                  Reynolds & Rowella, LLP
July 28, 1999