EXHIBIT 23.1

                       CONSENT OF INDEPENDENT ACCOUNTANTS


We hereby consent to the incorporation by reference in the Registration
Statement on Form S-8 (No. 333-848) of Creative Computers, Inc. of our report
dated February 3, 1999 appearing on page F-2 of this Form 10-K.



/s/ PRICEWATERHOUSECOOPERS LLP
Los Angeles, California
March 31, 1999