================================================================================ SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 ----------------------- FORM 10-Q X QUARTERLY REPORT UNDER SECTION 13 OR 15 (d) OF THE SECURITIES ----- EXCHANGE ACT OF 1934 For Quarterly period Ended: September 30, 2009; or ----- TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE EXCHANGE ACT OF 1934 For the transition period to --------- ---------- Commission File Number: 0-25631 ----------------------- ALPHATRADE.COM --------------------------------------------------------------- (Exact name of small business issuer as specified in its charter) Nevada 98-0211652 ------------------------------ ------------------ (State or other Jurisdiction of (I.R.S. Employer Incorporation or Organization) Identification No.) SUITE 116 - 930 West 1st Street, North Vancouver, B.C. V7P3N4 Canada ------------------------------------------------------------- (Address of principal executive offices) (Zip Code) (604)986-9866 ------------------------- (Issuer's telephone number) Check whether the issuer (1) filed all reports required to be filed by Section 13 or 15 (d) of the Exchange Act during the past 12 months (or for such shorter period that a registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes X No --- --- State the number of shares outstanding of the issuer's common equity: $0.001 par value, as of November 13, 2009, was 53,756,023. Transitional Small Business Disclosure Format. Yes No X --- --- 1 Report on Form 10-Q For the Quarter Ended September 30, 2009 INDEX Page ---- Part I. Financial Information Item 1. Financial Statements.................................. 3 Balance Sheets.......................................3-4 Statements of Operations.............................5-6 Statement of Stockholders' Equity (Deficit)............7 Statements of Cash Flows.............................8-9 Notes to the Financial Statements .................10-15 Item 2. Management's Discussion and Analysis or Plan of Operation ............................16-18 Item 3. Controls and Procedures.............................. 18 Part II. Other Information Item 1. Legal Proceedings..................................18-19 Item 2. Changes in Securities ............................... 19 Item 3. Defaults Upon Senior Securities ..................... 19 Item 4. Submission of Matters to a Vote of Security Holders.. 19 Item 5. Other Information.................................... 19 Item 6. Exhibits and Reports on Form 8-K..................... 19 Signatures........................................... 20 Certifications....................................... 2 PART I - FINANCIAL INFORMATION Item 1. Financial Statements ALPHATRADE.COM Balance Sheets ASSETS ------ September 30, December 31, 2009 2008 ------------- ------------- (Unaudited) (Restated) CURRENT ASSETS Cash $ 9,208 $ 55,650 Accounts receivable, net 1,152 1,172,064 Marketable securities-available for sale 528,608 1,558,876 Marketable securities-available for sale related party - 2,093 Prepaid expenses 3,000 1,000 ------------ ------------ Total Current Assets 541,968 2,789,683 ------------ ------------ PROPERTY AND EQUIPMENT, net 31,399 45,776 ------------ ------------ TOTAL ASSETS $ 573,367 $ 2,835,459 ============ ============ The accompanying notes are an integral part of these financial statements. 3 ALPHATARADE.COM Balance Sheets LIABILITIES AND STOCKHOLDERS' EQUITY/(DEFICIT) ---------------------------------------------- September 30, December 31, 2009 2008 ------------- ------------- (Unaudited) (Restated) CURRENT LIABILITIES Accounts payable and accrued expenses $ 1,159,484 $ 2,161,854 Bank overdraft 34,764 - Related party payables 2,373,751 2,746,262 Deferred revenues 573,583 737,010 ------------ ------------ Total Current Liabilities 4,141,582 5,645,126 ------------ ------------ TOTAL LIABILITIES 4,141,582 5,645,126 ------------ ------------ COMMITMENTS AND CONTINGENCIES - - STOCKHOLDERS' (DEFICIT) Preferred shares: $0.001 par value, 10,000,000 shares authorized: 2,000,000 Class A and 2,000,000 Class B shares issues and outstanding 4,000 4,000 Common shares: $0.001 par value, 100,000,000 shares authorized: 53,756,023 and 54,076,023 shares issued and outstanding, respectively 53,756 54,076 Stock subscription payable 45,080 45,080 Additional paid-in capital 34,606,348 33,921,184 Accumulated other comprehensive income (2,709,748) (1,742,626) Accumulated deficit (35,567,651) (35,091,381) ------------ ------------ Total Stockholders' (Deficit) (3,568,215) (2,809,667) ------------ ------------ TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT) $ 573,367 $ 2,835,459 ============ ============ The accompanying notes are an integral part of these financial statements. 4 ALPHATRADE.COM Statements of Operations and Other Comprehensive Income (Loss) (Unaudited) For the Three Months Ended For the Nine Months Ended September 30, September 30, -------------------------- ------------------------- 2009 2008 2009 2008 ------------- ------------ ------------ ------------ REVENUES Subscription revenue $ 578,690 $ 757,287 $ 1,840,876 $ 2,317,050 Advertising revenue 462,421 1,060,491 1,981,720 3,528,786 Other revenue 73,827 49,409 193,420 144,553 ------------ ----------- ------------ ----------- Total Revenues 1,114,938 1,867,187 4,016,016 5,990,389 ------------ ----------- ------------ ----------- COST OF SALES Financial content 337,664 490,615 1,136,597 1,431,112 Other cost of sales (838) 396 270 2,538 ------------ ----------- ------------ ----------- Total Cost of Sales 336,826 491,011 1,136,867 1,433,650 ------------ ----------- ------------ ----------- GROSS PROFIT 778,112 1,376,176 2,879,149 4,556,739 ------------ ----------- ------------ ----------- OPERATING EXPENSES Management expense 120,000 120,000 360,000 360,000 Bad debt expense 121 - 1,031,598 - Professional fees 66,112 216,500 241,993 884,488 Research and development 62,951 123,841 196,795 395,544 Marketing expense 145,433 146,899 309,643 639,822 General and administrative 92,847 175,398 424,604 429,825 ------------ ----------- ------------ ----------- Total Operating Expenses 487,464 782,638 2,564,633 2,709,679 ------------ ----------- ------------ ----------- INCOME (LOSS) FROM OPERATIONS 290,648 593,538 314,516 1,847,060 ------------ ----------- ------------ ----------- OTHER INCOME (EXPENSE) Realized gains (losses) on sale of marketable securities (4,394) (47,215) (324,224) (145,147) Gain (Loss) on forgiveness of debt - - (240,000) 307,974 Interest expense (16,675) (95,206) (226,562) (275,377) ------------ ----------- ------------ ----------- Total Other Income (Expense) (21,069) (142,421) (790,786) (112,550) ------------ ----------- ------------ ----------- NET INCOME (LOSS) BEFORE INCOME TAXES 269,579 451,117 (476,270) 1,734,510 INCOME TAX EXPENSE - - - - ------------ ----------- ------------ ----------- NET INCOME (LOSS) $ 269,579 $ 451,117 $ (476,270)$ 1,734,510 ============ =========== ============ =========== The accompanying notes are a integral part of these financials statements. 5 ALPHATRADE.COM Statements of Operations and Other Comprehensive Income (Loss) (Unaudited) For the Three Months Ended For the Nine Months Ended September 30, September 30, -------------------------- ------------------------- 2009 2008 2009 2008 ------------- ------------ ------------ ------------ NET INCOME (LOSS) $ 269,579 $ 451,117 $ (476,270) $ 1,734,510 ============ =========== ============ =========== OTHER COMPREHENSIVE INCOME (LOSS) $ 297,629 $ (527,751) $ (967,122) $ (181,420) ------------ ----------- ----------- ----------- TOTAL COMPREHENSIVE INCOME (LOSS) $ 567,208 $ (76,634) $ (1,443,392) $ 1,553,090 ============ =========== ============ =========== BASIC EARNINGS (LOSS) PER SHARE $ 0.00 $ 0.01 $ (0.01) $ 0.03 ============ =========== ============ =========== FULLY DILUTED INCOME (LOSS) PER SHARE $ 0.00 $ 0.00 $ 0.01 ============ =========== =========== BASIC WEIGHTED AVERAGE NUMBER OF SHARES OUTSTANDING 54,357,342 51,708,336 54,345,620 50,616,857 ============ =========== ============ =========== FULLY DILUTED WEIGHTED AVERAGE NUMBER OF SHARES OUTSTANDING 84,357,342 118,685,186 117,593,707 ============ =========== =========== The accompanying notes are a integral part of these financials statements. 6 ALPHATRADE.COM Statements of Stockholders' (Deficit) Preferred Stock Common Stock Additional Stock Other Total ----------------- ------------------ Paid-In Subscription Comprehensive Accumulated Stockholders' Shares Amount Shares Amount Capital Payable Income Deficit Equity --------- ------ ---------- ------- ----------- ------------ ------------- ------------- ------------- Balance, December 31, 2007 4,000,000 $4,000 48,589,773 $48,590 $32,959,057 $ 28,500 $ (1,647,531) $(35,925,750) $ (4,533,134) Common stock issued for cash at $0.15 and $0.20 per share - - 1,075,000 1,075 196,425 16,580 - - 214,080 Common stock issued for services at $0.02 to $0.21 per share - - 4,411,250 4,411 475,040 - - - 479,451 Value of stock purchase warrants vested - - - - 25,652 - - - 25,652 Value of stock options issued under stock option plans - - - - 265,010 - - - 265,010 Net income for the year ended December 31, 2008 - - - - - - (95,095) 834,369 739,274 --------- ------ ---------- ------- ----------- ----------- ------------ ------------ ------------ Balance, December 31, 2008 4,000,000 4,000 54,076,023 54,076 33,921,184 45,080 (1,742,626) (35,091,381) (2,809,667) Common stock issued for services at $0.02 per share (unaudited) - - 400,000 400 7,600 - - - 8,000 Common stock canceled (unaudited) - - (720,000) (720) 720 - - - - Contributed interest (unaudited) - - - - 676,844 - - - 676,844 Net loss for the nine months ended September 30, 2009 (Unaudited) - - - - - - (967,122) (476,270) (1,443,392) --------- ------ ---------- ------- ----------- ----------- ------------ ------------ ------------ Balance, September 30, 2009 (Unaudited) 4,000,000 $4,000 53,756,023 $53,756 $34,606,348 $ 45,080 $ (2,709,748) $(35,567,651) $ (3,568,215) ========= ====== ========== ======= =========== =========== ============ ============ ============ The accompanying notes are a integral part of these financials statements. 7 ALPHATRADE.COM Statements of Cash Flows (Unaudited) For the Nine Months Ended September 30, ------------------------- 2009 2008 ------------ ------------ CASH FLOWS FROM OPERATING ACTIVITIES Net income (loss) $ (476,270) $ 1,734,510 Adjustments to reconcile net income (loss) to net cash used by operating activities: Depreciation expense 14,377 13,745 Value of stock options and warrants granted - 157,377 Loss on sale of investments 324,224 145,147 Gain (Loss) on settlement of debt 240,000 (307,972) Transfer of investments to settle debt 500,000 - Investments received as payment for accounts receivable (933,481) (2,135,263) Common stock issued for services 8,000 394,601 Changes in operating assets and liabilities: Changes in accounts receivable 1,170,912 (34,077) Changes in prepaid expenses (2,000) (8,150) Changes in deferred revenues (163,427) (855,815) Changes in related party payables 304,333 436,159 Changes in accounts payable and accrued expenses (1,242,370) (5,421) ----------- ----------- Net Cash Used in Operating Activities (255,702) (465,159) ----------- ----------- CASH FLOWS FROM INVESTING ACTIVITIES Sale of securities 174,496 100,215 Purchase of fixed assets - (18,579) ----------- ----------- Net Cash Provided by Investing Activities 174,496 81,636 ----------- ----------- CASH FLOWS FROM FINANCING ACTIVITIES Common stock issued for cash - 197,500 Proceeds from bank overdraft 34,764 16,038 Stock subscriptions payable - 16,580 ----------- ----------- Net Cash Provided by Financing Activities 34,764 230,118 ----------- ----------- NET DECREASE IN CASH (46,442) (153,405) CASH AT BEGINNING OF PERIOD 55,650 153,760 ----------- ----------- CASH AT END OF PERIOD $ 9,208 $ 355 =========== =========== The accompanying notes are an integral part of these financial statements. 8 ALPHATRADE.COM Statements of Cash Flows (Unaudited) (Continued) For the Nine Months Ended September 30, ------------------------- 2009 2008 ------------ ------------ SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION CASH PAID FOR: Interest $ 29,315 $ 64,513 Income Taxes $ - $ - NON CASH INVESTING AND FINANCING ACTIVITIES: Common stock issued for services $ 8,000 $ 394,601 Value of stock options and warrants vested $ - $ 157,377 The accompanying notes are an integral part of these financial statements. 9 ALPHATRADE.COM, INC Notes to ALPHATRADE.COM INC Financial Statements September 30, 2009 and December 31, 2008 NOTE 1 - CONDENSED FINANCIAL STATEMENTS The accompanying financial statements have been prepared by the Company without audit. In the opinion of management, all adjustments (which include only normal recurring adjustments) necessary to present fairly the financial position, results of operations, and cash flows at September 30, 2009 and 2008, and for all periods presented herein, have been made. Certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted. It is suggested that these condensed financial statements be read in conjunction with the financial statements and notes thereto included in the Company's December 31, 2008 audited financial statements. The results of operations for the periods ended September 30, 2009 and 2008 are not necessarily indicative of the operating results for the full year. NOTE 2 - GOING CONCERN The Company's financial statements are prepared using generally accepted accounting principles in the United States of America applicable to a going concern which contemplates the realization of assets and liquidation of liabilities in the normal course of business. The Company has not yet established an ongoing source of revenues sufficient to cover its operating costs and allow it to continue as a going concern. The ability of the Company to continue as a going concern is dependent on the Company obtaining adequate capital to fund operating losses until it becomes profitable. If the Company is unable to obtain adequate capital, it could be forced to cease operations. In order to continue as a going concern, the Company will need, among other things, additional capital resources. Management's plan is to obtain such resources for the Company by obtaining capital from management and significant shareholders sufficient to meet its minimal operating expenses and seeking equity and/or debt financing. However management cannot provide any assurances that the Company will be successful in accomplishing any of its plans. The ability of the Company to continue as a going concern is dependent upon its ability to successfully accomplish the plans described in the preceding paragraph and eventually secure other sources of financing and attain profitable operations. The accompanying financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern. NOTE 3 - RELATED PARTY PAYABLES The related party payables were reduced by $799,013 and $372,511 during the three and nine months ended September 30, 2009, respectively. It is mainly due to the related party interest accrual reduced by $674,844 in September 2009. The related party 536653 B.C. Ltd. contributed its accrued loan interest of $676,844 to the Company during the quarter by reducing its interest rate from 20% to 3% as of July 1, 2009. 10 ALPHATRADE.COM, INC Notes to ALPHATRADE.COM INC Financial Statements September 30, 2009 and December 31, 2008 NOTE 4 - OUTSTANDING COMMON STOCK OPTIONS AND STOCK PURCHASE WARRANTS In according with Accounting Standards Codification ("ASC") Topic 718 (FAS123R), the Company estimates the fair value of each stock award at the grant date by using the Black-Scholes option pricing model. The following weighted average assumptions used for grants in the periods ended September 30, 2009 and December 31, 2008: dividend yield of zero percent for all years; expected volatility of 74.36% and 62.01%; risk-free interest rates of 5.03% and 3.35% and expected lives of 1.0 and 3.0, respectively. The general terms of awards such as vesting requirements (usually 1 to 2 years), term of options granted (usually 10 years), and number of shares authorized for grants of options or other equity instruments are determined by the Board of Directors. A summary of the status of the Company's stock options and warrants as of September 30, 2009 and changes during the periods ended December 31, 2008 and September 30, 2009 is presented below: Weighted Weighted Options Average Average and Exercise Grant Date Warrants Price Fair Value ----------------------------------- Outstanding, December 31, 2007 51,570,347 $0.38 $0.38 Granted 9,245,000 0.21 0.21 Expired (5,046,497) 0.47 0.47 Exercised (558,650) 0.25 0.25 Outstanding, December 31, 2008 55,210,200 $0.32 $0.32 Exercisable, December 31, 2008 40,730,200 $0.33 $0.33 ----------------------------------- Outstanding, December 31, 2008 55,210,200 $0.32 $0.32 Granted -0- -0- -0- Expired (6,765,000) 0.47 0.47 Exercised -0- -0- -0- Outstanding, September 30, 2009 48,445,200 $0.30 $0.30 Exercisable, September 30, 2009 33,965,200 $0.30 $0.30 NOTE 5 - SIGNIFICANT ACCOUNTING POLICIES Use of Estimates - ---------------- The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates. 11 ALPHATRADE.COM, INC Notes to ALPHATRADE.COM INC Financial Statements September 30, 2009 and December 31, 2008 NOTE 5 - SIGNIFICANT ACCOUNTING POLICIES (CONTINUED) Recent Accounting Pronouncements - -------------------------------- In May 2009, the FASB issued ASC Topic 855 (FAS 165), "Subsequent Events". This pronouncement establishes standards for accounting for and disclosing subsequent events (events which occur after the balance sheet date but before financial statements are issued or are available to be issued). FAS 165 require an entity to disclose the date subsequent events were evaluated and whether that evaluation took place on the date financial statements were issued or were available to be issued. It is effective for interim and annual periods ending after June 15, 2009. The adoption of FAS 165 did not have a material impact on the Company's financial condition or results of operation. In June 2009, the FASB issued FAS 166, "Accounting for Transfers of Financial Assets" an amendment of FAS 140. FAS 140 is intended to improve the relevance, representational faithfulness, and comparability of the information that a reporting entity provides in its financial statements about a transfer of financial assets: the effects of a transfer on its financial position, financial performance, and cash flows: and a transferor's continuing involvement, if any, in transferred financial assets. This statement must be applied as of the beginning of each reporting entity's first annual reporting period that begins after November 15, 2009. The Company does not expect the adoption of FAS 166 to have an impact on the Company's results of operations, financial condition or cash flows. In June 2009, the FASB issued FAS 167, "Amendments to FASB Interpretation No. 46(R)". FAS 167 is intended to (1) address the effects on certain provisions of FASB Interpretation No. 46 (revised December 2003), Consolidation of Variable Interest Entities, as a result of the elimination of the qualifying special-purpose entity concept in FAS 166, and (2) constituent concerns about the application of certain key provisions of Interpretation 46(R), including those in which the accounting and disclosures under the Interpretation do not always provided timely and useful information about an enterprise's involvement in a variable interest entity. This statement must be applied as of the beginning of each reporting entity's first annual reporting period that begins after November 15, 2009. The Company does not expect the adoption of FAS 167 to have an impact on the Company's results of operations, financial condition or cash flows. In June 2009, the FASB issued ASC Topic 105 (FAS 168), "The FASB Accounting Standards Codification and the Hierarchy of Generally Accepted Accounting Principles". FAS 168 will become the source of authoritative U.S. generally accepted accounting principles (GAAP) recognized by the FASB to be applied by nongovernmental entities. Rules and interpretive releases of the Securities and Exchange Commission (SEC) under authority of federal securities laws are also sources of authoritative GAAP for SEC registrants. On the effective date of this Statement, the Codification will supersede all then-existing non-SEC accounting and reporting standards. All other nongrandfathered non-SEC accounting literature not included in the Codification will become nonauthoritative. This 12 ALPHATRADE.COM, INC Notes to ALPHATRADE.COM INC Financial Statements September 30, 2009 and December 31, 2008 NOTE 5 - SIGNIFICANT ACCOUNTING POLICIES (CONTINUED) Recent Accounting Pronouncements (Continued) - -------------------------------------------- statement is effective for financial statements issued for interim and annual periods ending after September 15, 2009. The Company does not expect the adoption of FAS 168 to have an impact on the Company's results of operations, financial condition or cash flows. In June 2009, the FASB issued ASU No. 2009-01, "Topic 105-Generally Accepted Accounting Principles, amendments based on FASB 168". No. 2009-01 amends FASB 168, the Accounting Standard Update includes Statement 168 in its entirely, including the accounting standard update instructions contained in Appendix B of the Statement. The Company does not expect the adoption of No. 2009-01 to have an impact on the Company's results of operations, financial condition or cash flows. In August 2009, the FASB issues ASU No. 2009-05, "Fair Value Measurements and Disclosures, (Topic 820), Measuring Liabilities at Fair Value". This pronunciation provides clarification that in circumstances in which a quoted price in an active market for the identical liability is not available, a reporting entity is required to measure fair value using the provided techniques. The Company does not expect the adoption of No. 2009-05 to have an impact on the Company's results of operations, financial condition or cash flows. NOTE 6 - LAWSUITS Equistock Incorporated and Nicholas Thomas v. AlphaTrade.com Plaintiffs Equistock and Thomas ("Plaintiffs") initiated this action in April 2009 with the filing of their Original Petition in the state district courts of Harris County, Texas. The lawsuit arises from a marketing agreement between Equistock and AlphaTrade whereby AlphaTrade provided advertising and marketing services to Equistock on behalf of Equistock's client, Dalrada Financial, Inc. The Plaintiffs have asserted claims for breach of contract, quantum meruit, breach of the duty of good faith and fair dealing, and damage to business goodwill and are seeking $1.19 million in damages. AlphaTrade has answered the Original Petition by denying these claims and removed the case to U.S. District Court for the Southern District of Texas, Houston Division. Additionally, AlphaTrade has asserted counterclaims against Plaintiffs for fraud, negligent misrepresentation, deceptive trade practices, fraudulent inducement, and breach of contract and is seeking approximately $257,000 in damages. This action is currently in the discovery stage. AlphaTrade intends to vigorously defend the claims made against it and pursue its counterclaims. 13 ALPHATRADE.COM, INC Notes to ALPHATRADE.COM INC Financial Statements September 30, 2009 and December 31, 2008 NOTE 7 - COMMON STOCK CHANGE On September 15, 2009, the Company's board of directors canceled 720,000 shares issued from the 2008 Stock Option Plan of the Corporation to various employees and consultants for services at a price of $0.05 per share. The shares were issued on October 23, 2008. NOTE 8 - SUBSEQUENT EVENTS Management has evaluated subsequent events as of November 13, 2009 and reports that there are no subsequent events to report. NOTE 9 - INVESTMENT The Company has investments in marketable equity securities. Management determines the appropriate classification of the securities at the time they are acquired and evaluates the appropriateness of such classifications at each balance sheet date. The classification of those securities and the related accounting polices are as follows: Available-for-sale securities consist of marketable equity securities not classified as trading or held-to-maturity. Available-for-sale securities are stated at fair value, and unrealized holding gains and losses, are reported in Accumulated Other Comprehensive Income of stockholders' equity. The Company determines the cost of securities sold by specific identification method. The following is a summary of the Company's investment in available-for-sale securities as of September 30, 2009. Amortized Gross Gross Fair Cost Unrealized Unrealized Market Basis Gains Loss Value --------- ---------- ----------- -------- Available-for-sale Securities 3,238,356 79,507 (2,789,255)* 528,608 *There is $62,150 which has been in a continuous unrealized loss position for less than 12 months and $2,727,105 which has been in a continuous unrealized loss position for 12 months or longer. There is stock with a fair value of $511,890 in the available-for-sale securities which is subject to the Rule 144 hold restriction. For the 3 months ended September 30, 2009, there is $46 realized gains and ($4,440) realized losses resulting from sales of securities; there is $44,138 gains reclassified out of accumulated comprehensive income into earnings. 14 ALPHATRADE.COM, INC Notes to ALPHATRADE.COM INC Financial Statements September 30, 2009 and December 31, 2008 NOTE 9 - INVESTMENT (Continued) For the 9 months ended September 30, 2009, there is $4,521 realized gains and ($328,745) realized losses resulting from sales of securities; there is ($361,102) net of loss reclassified out of accumulated comprehensive income into earnings. NOTE 10 - 2008 RESTATEMENT The Company has restated 2008 financial statements to record the cancelled $240,000 in compensation as expensed to additional paid-in capital in 2007. NOTE 11 - CONTINGENCY On May 21, 2009, the Company entered into a Release and Settlement Agreement with PBR (the "PBR Settlement Agreement"), pursuant to which the Company and PBR agreed to settle all disputes and claims arising from and relating to the Company's sponsorship agreement with the PBR. Pursuant to the PBR Settlement Agreement, the Company agreed to make payments to PBR, for each of its 2009, 2010 and 2011 fiscal years, equal to the lesser of $100,000 or 30% of the Company's net profit for each fiscal year. 15 Item 2. Management's Discussion and Analysis of Financial Condition or Plan of Operations The following information should be read in conjunction with the financial statements and notes thereto appearing elsewhere in this Form 10-Q. Forward-looking and Cautionary Statements This report contains certain forward-looking statements. These statements relate to future events or our future financial performance and involve known and unknown risks and uncertainties. These factors may cause our company's, or our industry's actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. In some cases, you can identify forward-looking statements by terminology such as "may," "will" "should," "expects," "intends," "plans," "anticipates," "believes," "estimates," "predicts," "potential," "continue," or the negative of these terms or other comparable terminology. These statements are only predictions. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. Results of Operations. NINE MONTHS ENDED SEPTEMBER 30, 2009 AND 2008 - ----------------------------------------- During the three and nine months ended September 30, 2009, revenue continued to decline due to the unstable economy. Our advertising business continues to be adversely affected as many clients curtail their marketing and advertising budgets. Revenue for the three and nine months ended September 30, 2009 was $1,114,938 and $4,016,016, respectively. This is a decline of 40% and 33% over the three and nine months ended September 30, 2008, which had revenues of $1,867,187 and $5,990,389. Advertising revenues for the three and nine month period ended September 30 were $462,421 and $1,981,720 in 2009 and $1,060,491 and $3,528,786 in 2008. In addition, we had $573,583 in deferred revenue to be realized in subsequent quarters. This deferred revenue is derived from our long term advertising and marketing which was not realized in this quarter. We revised our advertising model from a price point to accommodate new client interest and to make it easier for clients to make a marketing buying decision. We continue to focus on increasing the traffic to our stable of websites to ensure our advertising clients have a highly desirable demographic target audience. We are experiencing success with building new subscribers to our business networking site, www.zenobank.com. The site provides a comprehensive ---------------- forum for companies, businesses associated with the financial markets and investors to network using all of the modern, web-based tools available such as blogs, forums, and chat rooms. Every public company, once they sign up, will have complete and accurate financial data on their profile pages on ZenoBank - this will ensure they are compliant with all regulatory policies with respect to investor relations. 16 Our cost of sales for our financial products is directly related to the price of our financial feeds and content. Some of these costs are fixed monthly fees and others are based on the number of users or subscribers. We believe the market conditions at present will encourage people to save money in every way possible and with the cost effective products AlphaTrade has in both the E-Gate and advertising programs, we believe this could be beneficial for us in increasing our client base for all of our products. For the three and nine months ended September 30, 2009 our cost of sales was 30% and 28% of revenues compared to 26% and 24% of revenues for the same periods in 2008. The increase in cost of sales was due to the decline in advertising revenues as a percentage of our total revenues. Our operating expenses decreased to $487,464 and $2,564,633 in 2009 from $782,638 and $2,709,679 in 2008 mainly due to lower spending on professional fees, marketing expenses and research and development expenses. We incurred a loss of $240,000 on the settlement of debt with the Professional Bull Riders Association (PBR) during the nine months ended September 30, 2009. We transferred to PBR shares of marketable securities held as an investment. The cost of those shares exceeded the recorded liability by $240,000 resulting in a loss on the settlement of the debt. During the respective three and nine month periods ended September 30, we realized a net income of $269,579 and a net loss of ($476,270) in 2009, and a net income of $451,117 and $1,734,510 in 2008. This is a decrease of $181,538 and $2,210,780, respectively. During the three and nine months ended September 30, 2009 we incurred $145,433 and $309,643 in marketing fees compared to $146,899 and $639,882 during the comparative periods of 2008. Included in professional fees for 2009 are shares of common stock to investor relations consultants valued at $-0- and $8,000 for the three and nine month periods, respectively. For the same periods in 2008 this expense was $73,033 and $394,601. For the most part, the investor relation's consultants are hired to introduce new advertising clients to the company. We recognized related party compensation expense of $120,000 and $360,000 for the three and nine month ended September 30, 2009 and 2008. Historically, many of our expenses are paid in shares of our common stock. The expenses are recorded at the fair value of the shares issued. Excluding these non-cash expenses the income (loss) for the three and nine months ended September 30 would have been $269,579 and ($468,270) for 2009 and $667,294 and $2,286,488, respectively. Liquidity and Capital Resources. We have consistently been financed through loans from related parties and from raising capital through private equity offerings. We used $255,702 and $465,159 of cash in our operating activities in the nine months ended September 30, 2009 and 2008, respectively. Cash provided by investing activities for the same periods in 2009 and 2008 were $174,496 and $81,636, respectively, came from the sale of marketable securities. We expect that in the next twelve months the cash generated by our operations will be adequate to cover our operating expenses. 17 Given the right circumstances, we would entertain a secondary financing if it would ensure our growth could be greatly fast-tracked otherwise we will focus on building our business via revenue growth. Currently, we do not have any definitive plans for a secondary financing. We currently have no material commitments for major capital expenditures. Dependence on Key Personnel We are dependent on the services of Gordon Muir, the Chief Executive Officer of the Company. The loss of Mr. Muir, or other key executives and personnel, or the inability to attract and retain the additional highly skilled employees required for the expansion of our activities, may have a material adverse effect on our business or our future operations. Item 3. Controls and Procedures As of the end of the period covered by this report, we carried out an evaluation, under the supervision and with the participation of management, including our chief executive officer and principal financial officer, of the effectiveness of the design and operation of our disclosure controls and procedures as defined in Rules 13a-15(e) and 15d-15(e) of the Securities Exchange Act of 1934. Based upon that evaluation, our chief executive officer and principal financial officer concluded that our disclosure controls and procedures are effective to ensure the material information required to be disclosed by us in the reports that we file or submit under the Exchange Act to be recorded, processed, summarized and reported within the time periods specified in the SEC's rules and forms. There have been no significant changes in our internal controls or in other factors which could significantly affect internal controls subsequent to the date we carried out our evaluation. PART II - OTHER INFORMATION. Item 1. Legal Proceedings. Equistock Incorporated and Nicholas Thomas v. AlphaTrade.com U.S. District Court for the Southern District of Texas, Houston Division Civil Action No. 4:09-CV-01645 Plaintiffs Equistock and Thomas ("Plaintiffs") initiated this action in April 2009 with the filing of their Original Petition in the state district courts of Harris County, Texas. The lawsuit arises from a marketing agreement between Equistock and AlphaTrade whereby AlphaTrade provided advertising and marketing services to Equistock on behalf of Equistock's client, Dalrada Financial, Inc. The Plaintiffs have asserted claims for breach of contract, quantum meruit, breach of the duty of good faith and fair dealing, and damage to business goodwill and are seeking $1.19 million in damages. AlphaTrade has answered the Original Petition by denying these claims and removed the case to U.S. District Court for the Southern District of Texas, Houston Division. Additionally, AlphaTrade has asserted counterclaims against Plaintiffs for fraud, negligent misrepresentation, deceptive trade practices, fraudulent inducement, and breach of contract and is seeking approximately $257,000 in damages. 18 This action is currently in the discovery stage. AlphaTrade intends to vigorously defend the claims made against it and pursue its counterclaims. Item 2. Changes in Securities. The following unregistered securities have been issued since January 1st, 2009: Valued Date No. of Shares Title At Reason March 2009 400,000 Common $0.02 For services The above noted shares were issued in private, isolated transactions without registration under the Securities Act. The shares were issued in reliance on the exemption provided by Rule 506 and/or Section 4(2) of the Securities Act as a transaction by an issuer not involving a public offering to Consultants or to companies owned or controlled by Consultants or Officers of AlphaTrade. Item 3. Defaults Upon Senior Securities. None. Item 4. Submission of Matters to a Vote of Security Holders. None. Item 5. Other Information. None Item 6. Exhibits and Reports on Form 10-Q. (a) Exhibits Exhibit 31.1 Certification of C.E.O. Pursuant to Section 302 of the Sarbanses-Oxley Act of 2002. Exhibit 31.2 Certification of Principal Financial Officer Pursuant to Section 302 of the Sarbanses-Oxley Act of 2002. Exhibit 32.1 Certification of C.E.O. Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 Exhibit 32.2 Certification of Principal Financial Officer Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (b) Report on Form 8-K None 19 SIGNATURES In accordance with the requirements of the Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized. ALPHATRADE.COM Date: November 13, 2009 / s / Gordon J. Muir ---------------------------- Gordon J. Muir, CEO/Director Date: November 13, 2009 / s / Katharine Johnston ---------------------------- Principal Financial Officer/ Director 20