UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-Q

(mark one)


   X      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
- -------   EXCHANGE ACT OF 1934.

          For the quarterly period ended: May 1, 2004
                                          -----------

                                     - OR -

_______   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE
          SECURITIES EXCHANGE ACT OF 1934.

          For the transition period from _________ to ________


                        COMMISSION FILE NUMBER 000-20969


                          HIBBETT SPORTING GOODS, INC.
             (Exact name of registrant as specified in its charter)



           DELAWARE                                        63-1074067
           ---------                                       ----------
(State or other jurisdiction of                (IRS Employer Identification No.)
 incorporation or organization)


451 Industrial Lane, Birmingham, Alabama                      35211
- -----------------------------------------                     -----
(Address of principal executive offices)                    (Zip code)


                                 (205) 942-4292
              (Registrant's telephone number, including area code)


                                      NONE
     (Former name, former address and former fiscal year, if changed since
                                  last report)


     Indicate  by check mark  whether the  registrant  (1) has filed all reports
required to be filed by Section 13 or 15 (d) of the  Securities  Exchange Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.

                                 Yes  X     No ______
                                    -----
     Indicate by check mark whether the registrant is an accelerated filer (as
defined in Rule 12b-2 of the Act).

                                 Yes  X     No ______
                                    -----

     Indicate the number of shares  outstanding of each of the issuer's  classes
of common stock, as of the latest  practicable date: Shares of common stock, par
value $.01 per share, outstanding as of June 8, 2004 were 23,439,093 shares.




                          HIBBETT SPORTING GOODS, INC.

                                      INDEX


                                                                        Page No.
                                                                        --------
PART I. FINANCIAL INFORMATION

Item 1.  Financial Statements

  Unaudited Condensed Consolidated Balance Sheets
     at May 1, 2004 and January 31, 2004                                       2

  Unaudited Condensed Consolidated Statements of
     Operations for the Thirteen-Week Periods Ended
     May 1, 2004 and May 3, 2003                                               3

  Unaudited Condensed Consolidated Statements of
     Cash Flows for the Thirteen-Week Periods Ended
     May 1, 2004 and May 3, 2003                                               4

  Notes to Unaudited Condensed Consolidated Financial Statements               5

Item 2.  Management's Discussion and Analysis of Financial
             Condition and Results of Operations                               9

Item 3.  Quantitative and Qualitative Disclosures About Market Risk           13

Item 4.  Controls and Procedures                                              13

PART II.  OTHER INFORMATION

Item 1.  Legal Proceedings                                                    13

Item 2.  Changes in Securities, Use of Proceeds and Issuer
            Purchases of Equity Securities                                    13

Item 3.  Defaults Upon Senior Securities                                      13

Item 4.  Submission of Matters to Vote of Security-Holders                    13

Item 5.  Other Information                                                    14

Item 6.  Exhibits and Reports on Form 8-K                                     14


                                       1


                  HIBBETT SPORTING GOODS, INC. AND SUBSIDIARIES
                 UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS
                             (Dollars In Thousands)

                                                     ---------      -----------
                                                        May 1,      January 31,
                                                         2004          2004
                                                     ---------      -----------
Assets
  Current Assets:
    Cash and cash equivalents                        $  44,422        $  41,963
    Accounts receivable, net                             2,752            3,594
    Inventories                                         95,416           94,777
    Prepaid expenses and other                           3,833              942
    Deferred income taxes                                  968              983
                                                     ---------      -----------
      Total current assets                             147,391          142,259
                                                     ---------      -----------
  Property and equipment, net                           25,684           26,173
                                                     ---------      -----------
  Noncurrent Assets:
    Deferred income taxes                                   28                -
    Other, net                                             188              130
                                                     ---------      -----------
      Total noncurrent assets                              216              130
                                                     ---------      -----------
Total Assets                                         $ 173,291        $ 168,562
                                                     =========      ===========

Liabilities and Stockholders' Investment
  Current Liabilities:
    Accounts payable                                 $  29,475        $  37,976
    Accrued expenses:
      Payroll-related                                    3,233            4,284
      Other                                              6,840            2,809
                                                     ---------      -----------
      Total current liabilities                         39,548           45,069
                                                     ---------      -----------
  Deferred income taxes                                    603              603

  Stockholders' Investment:
    Preferred stock, $.01 par value 1,000,000
      shares authorized, no shares outstanding               -                -
    Common stock, $.01 par value, 50,000,000
      shares authorized, 23,394,089 shares
      issued and outstanding at May 1, 2004 and
      23,229,660 shares issued and outstanding at
      January 31, 2004                                     234              232
    Paid-in capital                                     67,543           65,356
    Retained earnings                                   65,363           57,302
                                                     ---------      -----------
      Total stockholders' investment                   133,140          122,890
                                                     ---------      -----------
Total Liabilities and Stockholders' Investment       $ 173,291        $ 168,562
                                                     =========      ============

       See notes to unaudited condensed consolidated financial statements.


                                       2



                  HIBBETT SPORTING GOODS, INC. AND SUBSIDIARIES
            UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
           (Dollars In Thousands, Except Share and Per Share Amounts)


                                                   Thirteen-Weeks Ended
                                                --------------------------
                                                  May 1,          May 3,
                                                   2004            2003
                                                ----------      ----------
Net sales                                       $   96,519      $   79,593
Cost of goods sold,
  including warehouse, distribution
  and store occupancy costs                         64,788          54,634
                                                ----------      ----------
  Gross profit                                      31,731          24,959
Store operating, selling and
  administrative expenses                           17,119          14,952

Depreciation and amortization                        1,841           1,754
                                                ----------      ----------
  Operating income                                  12,771           8,253

Interest income, net of expense                         74              23
                                                ----------      ----------
  Income before provision for income taxes          12,845           8,276

Provision for income taxes                           4,785           3,021
                                                ----------      ----------
    Net income                                  $    8,060      $    5,255
                                                ==========      ==========

Basic earnings per common share                 $     0.35      $     0.23
                                                ==========      ==========
Diluted earnings per common share               $     0.34      $     0.23
                                                ==========      ==========
Weighted average shares outstanding:
    Basic                                       23,333,168      22,768,299
                                                ==========      ==========
    Diluted                                     23,987,903      23,149,492
                                                ==========      ==========

       See notes to unaudited condensed consolidated financial statements.


                                       3


                  HIBBETT SPORTING GOODS, INC. AND SUBSIDIARIES
            UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                             (Dollars In Thousands)

                                                          Thirteen-Weeks Ended
                                                        -----------------------
                                                         May 1,          May 3,
                                                          2004            2003
                                                        -------         -------
Cash Flows From Operating Activities:

  Net income                                            $ 8,060         $ 5,255
                                                        -------         -------
  Adjustments to reconcile net income to net
     cash provided by operating activities:
     Depreciation and amortization                        1,841           1,754
     Deferred income taxes                                  (13)            (13)
     Loss on disposal of assets                              98              39
     Change in assets and liabilities                    (7,310)          3,099
                                                        -------         -------
        Total adjustments                                (5,384)          4,879
                                                        -------         -------
        Net cash provided by operating activities         2,676          10,134
                                                        -------         -------
Cash Flows From Investing Activities:
  Capital expenditures                                   (1,471)         (1,198)
  Proceeds from sale of property                             24               4
                                                        -------         -------
        Net cash used in investing activities            (1,447)         (1,194)
                                                        -------         -------
Cash Flows From Financing Activities:
  Proceeds from options exercised and purchase
     of shares under employee stock purchase plan         1,230           1,038
                                                        -------         -------
        Net cash provided by financing activities         1,230           1,038
                                                        -------         -------
Net Increase in Cash and Cash Equivalents                 2,459           9,978

Cash and Cash Equivalents, Beginning of Period           41,963          12,016
                                                        -------         -------
Cash and Cash Equivalents, End of Period                $44,422         $21,994
                                                        =======         =======
Supplemental Disclosures of Cash Flow Information:

     Cash paid during the period for:
          Interest                                      $     8         $    13
                                                        -------         -------
          Income taxes, net of refunds                  $   305         $ 2,157
                                                        -------         -------

       See notes to unaudited condensed consolidated financial statements.



                                       4



                  HIBBETT SPORTING GOODS, INC. AND SUBSIDIARIES
         NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

1.  Basis of Presentation & Accounting Policies

     The accompanying  unaudited condensed  consolidated financial statements of
Hibbett Sporting Goods, Inc. and its wholly-owned subsidiaries (the "Company" or
"we" or "Hibbett") have been prepared in accordance  with accounting  principles
generally  accepted  in the  United  States of  America  for  interim  financial
information and are presented in accordance  with the  requirements of Form 10-Q
and Article 10 of Regulation  S-X.  Accordingly,  they do not include all of the
information and footnotes required by generally accepted  accounting  principles
for complete financial statements.  These financial statements should be read in
conjunction with the consolidated financial statements and notes thereto for the
fiscal year ended  January 31, 2004.  In our opinion,  the  unaudited  condensed
consolidated  financial  statements  included  herein  contain  all  adjustments
(consisting only of normal  recurring  adjustments)  considered  necessary for a
fair  presentation  of our financial  position as of May 1, 2004 and May 3, 2003
and the results of our operations and cash flows for the periods presented.

     We  have  experienced  and  expect  to  continue  to  experience   seasonal
fluctuations in our net sales and operating  income.  Therefore,  the results of
the interim  periods  presented  herein are not  necessarily  indicative  of the
results to be expected for any other interim period or the full year.

Interest

     Interest income for the thirteen-weeks ended May 1, 2004 was $82,975, shown
net of interest expense of $9,121.  Interest income for the thirteen-weeks ended
May 3, 2003 was $36,456, shown net of interest expense of $13,457.

Advertising

     We participate in various  advertising and marketing  cooperative  programs
with our vendors,  who,  under these  programs,  reimburse us for certain  costs
incurred. A receivable for cooperative  advertising to be reimbursed is recorded
as a decrease to expense as the reimbursements are earned. Our gross advertising
costs for the thirteen-weeks ended May 1, 2004 and May 3, 2003 were $889,719 and
$731,551, respectively.

 Reportable Segments

     We are an operator of full-line  sporting good stores in small to mid-sized
markets  predominately  in the Southeast,  Mid-Atlantic  and Midwest.  Given the
economic  characteristics  of the  store  formats,  the  similar  nature  of the
products sold, the type of customers and methods of distribution, our operations
constitute only one reportable segment.

Customers

     No  customer   accounted   for  more  than  5%  of  our  sales  during  the
thirteen-week periods ended May 1, 2004 or May 3, 2003.

Vendors

     For the  thirteen-week  period ended May 1, 2004, Nike, our largest vendor,
represented   approximately   37.7%  of  our   purchases,   Reebok   represented
approximately  8.6% of our purchases and New Balance  represented  approximately
7.7% of our purchases. For the thirteen-week period ended May 3, 2003, Nike, our
largest vendor,  represented  approximately 36.5% of our purchases,  New Balance
represented   approximately   9.1%  of  our  purchases  and  Reebok  represented
approximately 8.6% of our purchases.

 Store Closing Costs

         We consider individual store closings to be a normal part of operations
and expense all related costs at the time of closing.

                                       5


Revenue Recognition

     All merchandise sales occur on-site in our retail stores, and the customers
have the option of paying the full purchase price of the  merchandise  upon sale
or paying a down payment and placing the  merchandise  on layaway.  The customer
may make further  payments in  installments,  but the entire  purchase price for
merchandise  placed on layaway must be received by us within 30 days.  We record
the down payment and any  installments  as deferred  revenue  until the customer
pays the entire purchase price for the merchandise and takes  possession of such
merchandise.  We recognize  merchandise  revenues at the time the customer takes
possession of the merchandise.

     The cost of coupon sales  incentives are recognized at the time the related
revenue is recognized by us.  Proceeds  received from the issuance of gift cards
are initially  recorded as deferred revenue,  and such proceeds are subsequently
recognized as revenue at the time the customer redeems such gift cards and takes
possession of the merchandise.

Stock-Based Compensation

     We utilize  the  intrinsic  value  method of  accounting  for stock  option
grants. As the option exercise price is generally equal to the fair value of the
shares of common stock at the date of the option grant, no compensation  cost is
recognized.

     If we had  recorded  compensation  costs in  accordance  with  Statement of
Financial  Accounting  Standards  ("SFAS")  No. 123 under the fair  value  based
method  (using  the  Black-Scholes  option  pricing  model),  our net income and
earnings per share would have been reduced to the  estimated  pro forma  amounts
indicated below:

                                                   Thirteen-Week Period Ended
                                                 ------------------------------
                                                 May 1, 2004        May 3, 2003
                                                 -----------        -----------

Net income--as reported                          $    8,060         $    5,255
Stock-Based Compensation Expense,
  net of income taxes                            $     (314)        $     (242)
                                                 -----------        -----------
Net income--pro forma                            $    7,746         $    5,013

Diluted earnings per share--as reported                 .34                .23
Diluted earnings per share--pro forma                   .32                .22



     The weighted average assumptions for determining compensation costs for the
thirteen-week  periods  ended May 1, 2004 and May 3, 2003,  under the fair value
method include (i) a risk-free  interest rate based on zero-coupon  governmental
issues on each grant date with the maturity  equal to the  expected  term of the
options (2.9% for fiscal 2005 and 2004),  (ii) an expected  stock  volatility of
54% and 57% for  fiscal  2005 and  2004,  respectively,  and  (iii) no  expected
dividend yield.

2.  Properties

     We currently  lease all of our existing 433 store locations and expect that
our policy of leasing rather than owning will continue as we continue to expand.
Our leases  typically  provide for terms of five to seven years with  options on
the part of Hibbett to extend.  Most  leases  also  contain a  three-year  early
termination option if projected sales levels are not met and a kickout clause if
co-tenancy and exclusivity  provisions are violated.  We believe that this lease
strategy  enhances our  flexibility  to pursue various  expansion  opportunities
resulting from changing market conditions and to periodically  re-evaluate store
locations.   Our  ability  to  open  new  stores  is  contingent  upon  locating
satisfactory  sites,  negotiating  favorable  leases and recruiting and training
additional qualified management personnel.

     As current leases expire,  we believe that we will be able either to obtain
lease renewals for present store locations or to obtain leases for equivalent or
better  locations  in the same  general  area.  For the most  part,  we have not
experienced  any  significant  difficulty in either renewing leases for existing
locations or securing leases for suitable locations for new stores. Based on our
belief that we maintain  good  relations  with our  landlords,  that most of our
leases are at below market rents and that we have  generally been able to secure
leases  for  suitable  locations,  we  believe  our lease  strategy  will not be
detrimental to our business, financial condition or results of operations.

                                       6


     Our offices and our distribution center are leased under an operating lease
expiring in 2014. We own the Team division's warehousing and distribution center
located in Birmingham, Alabama.

3.   Earnings Per Share

     Basic  earnings  per share  ("EPS")  excludes  dilution  and is computed by
dividing net income by the weighted average number of common shares  outstanding
for the period.  Diluted EPS reflects the potential dilution that could occur if
securities  or other  contracts to issue common stock are exercised or converted
into common  stock or resulted in the  issuance of common stock that then shared
in earnings.  Diluted EPS has been computed based on the weighted average number
of shares  outstanding,  including the effect of outstanding  stock options,  if
dilutive, in each respective period.

     A  reconciliation  of the weighted average shares for basic and diluted EPS
is as follows:

                                                  Thirteen-Week Period Ended
                                              ---------------------------------
                                              May 1, 2004           May 3, 2003
                                              -----------           -----------
Weighted average shares outstanding:
  Basic                                        23,333,168            22,768,299
  Dilutive effect of stock options                654,735               381,193
                                              -----------           -----------
    Diluted                                    23,987,903            23,149,492
                                              ===========           ===========

     For the thirteen-week period ended May 1, 2004, there were no anti-dilutive
options excluded from the computation. For the thirteen-week period ended May 3,
2003, 315,787 anti-dilutive options were excluded from the computation.

4.  Stockholders' Investment

     We offer  participation  in stock  option  plans to certain  employees  and
individuals.  Awards  typically  vest  and  become  exercisable  in  incremental
installments  over a period of five years  after the date of grant and expire on
the tenth anniversary of the date of grant. For the thirteen-weeks  ended May 1,
2004,  158,781  shares  were issued upon  exercise of options,  resulting  in an
increase in  Stockholders'  Investment of $1,178,000  and an increase in Paid in
Capital of $960,000  attributable to the tax benefit  received from the exercise
of these options.  For the  thirteen-weeks  ended May 1, 2004, 3,061 shares were
purchased  under the Employee  Stock  Purchase Plan  resulting in an increase in
Stockholders' Investment of $51,000.

5.       Stock Split

     On March 10, 2004, our Board of Directors declared a 3-for-2 stock split on
our Common  Stock to holders  of record on April 1,  2004,  effective  April 16,
2004.  All share and per share  data  presented  in this  document  reflect  the
effects of this split.

6.  Contingencies

     We are party to various legal  proceedings  incidental to our business.  In
our opinion,  after consultation with legal counsel, the ultimate liability,  if
any, with respect to those  proceedings is not presently  expected to materially
affect the financial position or results of operations of our Company.

7.  Recent Accounting Pronouncements

     In December 2003, the Financial  Accounting  Standards  Board (FASB) issued
Interpretation  No. 46  (revised  2003),  "Consolidation  of  Variable  Interest
Entities," which addresses how a business  enterprise should evaluate whether it
has a  controlling  financial  interest  in an entity  through  means other than
voting rights and accordingly  should  consolidate the entity.  FIN 46R replaces
Interpretation  46,  "Consolidation  of Variable  Interest  Entities," which was
issued in January 2003.  We are required to apply FIN 46R to variable  interests
in VIEs created after December 31, 2003. For variable  interests in VIEs created
before January 1, 2004, the Interpretation  will be applied beginning on January
1, 2005. For any VIEs that must be consolidated  under FIN 46R that were created
before January 1, 2004, the assets, liabilities and non-controlling interests of
the VIE  initially  would  be  measured  at  their  carrying  amounts  with  any
difference  between the net amount added to the balance sheet and any previously
recognized  interest being recognized as the cumulative  effect of an accounting
change.  If determining the carrying amounts is not  practicable,  fair value at
the date FIN 46R first  applies may be used to measure  the assets,  liabilities
and non-controlling  interest of the VIE. We do not expect  Interpretation 46 or
FIN 46R to have any impact on our consolidated financial statements.

                                       7


     SFAS  No.  150,   "Accounting  for  Certain   Financial   Instruments  with
Characteristics  of both  Liabilities  and Equity," was issued in May 2003. This
Statement  establishes  standards  for the  classification  and  measurement  of
certain  financial  instruments  with  characteristics  of both  liabilities and
equity.   The  Statement  also  includes  required   disclosures  for  financial
instruments   within  its  scope.  For  us,  the  Statement  was  effective  for
instruments  entered  into or  modified  after  May 31,  2003 and  otherwise  is
effective at the beginning of the first interim period  beginning after June 15,
2003,  except for  mandatorily  redeemable  financial  instruments.  For certain
mandatorily  redeemable financial  instruments,  the Statement will be effective
for us on January 31, 2005.  The effective  date has been deferred  indefinitely
for certain other types of  mandatorily  redeemable  financial  instruments.  We
currently  do not have any  financial  instruments  that are within the scope of
this Statement.


                                       8


                  ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS
                OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Overview

     Hibbett  Sporting  Goods,  Inc.  ("we" or "Hibbett" or the  "Company") is a
rapidly-growing operator of full-line athletic sporting goods stores in small to
mid-sized markets predominantly in the Southeast,  Mid-Atlantic and Midwest. Our
stores offer a broad  assortment  of quality  athletic  equipment,  footwear and
apparel  with a high  level of  customer  service.  Our  merchandise  assortment
features a broad selection of brand name merchandise emphasizing team sports and
fitness  complemented  by a  selection  of  localized  apparel  and  accessories
designed to appeal to a wide range of customers  within each market.  We believe
our stores are among the  primary  retail  distribution  avenues  for brand name
vendors that seek to penetrate our target markets.

     As of May 1, 2004,  we operated 412 Hibbett  Sports  stores,  as well as 17
smaller-format  Sports  Additions  athletic  shoe stores and four  larger-format
Sports & Co.  superstores  in 21 states.  Our primary  retail  format and growth
vehicle is Hibbett Sports, a  5,000-square-foot  store located in enclosed malls
and dominant strip centers which are generally the center of commerce within the
area and which are generally  anchored by a Wal-Mart  store.  We target  markets
with county populations that range from 30,000 to 100,000.  By targeting smaller
markets,  we believe  we achieve  significant  strategic  advantages,  including
numerous expansion  opportunities,  comparatively low operating costs and a more
limited  competitive  environment  than generally  faced in larger  markets.  In
addition,  we establish  greater customer and vendor  recognition as the leading
full-line  sporting  goods  retailer  in  these  local   communities.   Although
competitors in some markets may carry similar product lines and national brands,
we believe that the Hibbett  Sports stores are typically the primary,  full-line
sporting  goods  retailers in their  markets due to the  extensive  selection of
traditional team and individual sports  merchandise  offered and a high level of
customer service.

     In fiscal 1994, we began to accelerate  our rate of new  store-openings  to
take advantage of the growth  opportunities in our target markets.  Since fiscal
1994, we have grown our store base from 49 to 433 stores. Our expansion strategy
is to continue to open Hibbett Sports stores in our target  markets.  We plan to
open  approximately 65 Hibbett Sports stores,  net of store closings,  in fiscal
2005. We do not expect that the average size of our stores opened in fiscal 2005
will vary  significantly  from the average size of stores opened in fiscal 2004.
Hibbett  historically  has comparable store sales in the low to mid-single digit
range and we plan to  increase  total  square  footage by  approximately  15% in
fiscal 2005. We believe our sales percentage  growth will be in the mid teens in
fiscal 2005.

     Over the past three  years,  we have  increased  our product  margin due to
lower retail reductions,  improved vendor discounts,  increased  efficiencies in
logistics and favorable leveraging of our store occupancy costs. We expect gross
profit to increase at least 15 to 20 basis points in fiscal 2005.

     Due to our increased sales, we have leveraged our store operating,  selling
and  administrative  expenses and offset  recent  increases in certain  expenses
including  property,  casualty and medical  insurance.  With our expected  sales
increase,  we plan to leverage expenses 10 to 20 basis points in fiscal 2005. We
also expect to continue to generate  sufficient  cash to enable us to expand and
remodel our store base and provide capital  expenditures  for both warehouse and
advances in technology and system development projects while increasing our cash
position.

     Hibbett  operates on a 52- or 53-week  fiscal  year ending on the  Saturday
nearest to January 31 of each year. We have been incorporated  under the laws of
the State of Delaware since October 6, 1996.

Store Locations

     As of May 1, 2004, we operated 433 stores in 21 contiguous states. Of these
stores,  159 are located in malls and 274 are located in strip shopping  centers
which are  generally  the center of commerce  within the area and which most are
anchored by a Wal-Mart store.

                                       9


Results of Operations

     The following table sets forth  consolidated  statement of operations items
expressed as a percentage of net sales for the periods indicated:


                                                               Thirteen-Week
                                                                Period Ended
                                                          ----------------------
                                                           May 1,         May 3,
                                                            2004           2003
                                                          -------        -------
Net sales                                                  100.0%         100.0%
Cost of goods sold, including warehouse,
  distribution and store occupancy costs                    67.1           68.6
                                                          -------        -------
    Gross profit                                            32.9           31.4
Store operating, selling and administrative expenses        17.8           18.8
Depreciation and amortization                                1.9            2.2
                                                          -------        -------
    Operating income                                        13.2           10.4
Interest income, net                                         0.1            0.0
                                                          -------        -------
    Income before provision for income taxes                13.3           10.4
Provision for income taxes                                   5.0            3.8
                                                          -------        -------
    Net income                                               8.3%           6.6%
                                                          =======        =======


Thirteen-Weeks Ended May 1, 2004 Compared to Thirteen-Weeks Ended May 3, 2003

     Net sales.  Net sales  increased to $96.5  million from $79.6  million,  an
increase of $16.9  million,  or 21.3%,  as  compared  to the same  thirteen-week
period in the prior  year.  This  increase  is  attributed  to the opening of 54
Hibbett  Sports stores and 3 Sports  Additions,  net of store  closings,  in the
52-week  period ended May 1, 2004 and a 8.8%  increase in  comparable  store net
sales for the thirteen-week  period ended May 1, 2004. New stores and stores not
in the comparable store net sales calculation accounted for $10.4 million of the
increase in net sales, and increases in comparable  store net sales  contributed
$6.5 million.  The increase in  comparable  store net sales was primarily due to
increased sales in all three of our product categories of apparel,  footwear and
equipment.  Apparel,  which had the largest  comparable  store  sales gain,  was
driven by pro-licensed products and active wear. NBA and NFL jerseys from Reebok
and Nike  remained  strong and Under  Armour and Nike active wear drove sales in
both men and women's. Footwear sales were led by increases in ladies running and
kids shoes.  New Balance running,  Nike Shox,  children's Nike and classic white
leather  influenced  by color  pops were also hot items in  footwear.  Equipment
sales were positively influenced by team sports. Baseball and softball equipment
were especially strong as our premium product focus began to take effect.

     Comparable  store  net  sales  data for the  period  reflect  sales for our
Hibbett Sports and Sports  Additions  stores open  throughout the period and the
corresponding  period of the prior fiscal year. During the thirteen-weeks  ended
May 1,  2004,  we opened 7 Hibbett  Sports and 1 Sports  Additions  and closed 3
stores.

     Gross profit. Cost of goods sold includes the cost of inventory,  occupancy
costs for stores and occupancy and operating costs for the distribution  center.
Gross profit was $31.7  million,  or 32.9% of net sales,  in the  thirteen-weeks
ended May 1, 2004, as compared to $25.0 million,  or 31.4% of net sales,  in the
same period of the prior fiscal year. The improvement in gross profit was driven
by a decrease in the level of  markdowns,  an  increase in product  margin and a
favorable  product  mix,  which  combined   accounted  for  an  84  basis  point
improvement.  Occupancy  costs  decreased  as a percent of net sales by 26 basis
points versus last year's rate.  Warehouse costs decreased 12 basis points, as a
percentage  of net sales,  from last year's rate  primarily due to reduced labor
and benefit costs. The additional improvement is attributed to the leveraging of
freight  costs  year over year due to the 21.3%  increase  in net  sales.

     Store  operating,  selling and  administrative  expenses.  Store operating,
selling and administrative  expenses were $17.1 million,  or 17.8% of net sales,
for the thirteen-weeks ended May 1, 2004, as compared to $15.0 million, or 18.8%
of net  sales,  for the  comparable  period a year ago.  The  decrease  in store
operating,  selling and administrative  expenses as a percentage of net sales in
the  thirteen-weeks  ended May 1, 2004,  is attributed to the reduction of labor
and benefit costs, as well as an overall reduction in store operating  expenses.
Store labor and benefits cost accounted for a decrease as a percent of net sales
of 76 basis  points as compared to the same period last year.  The  reduction in
the cost of store  supplies  accounted for a 12 basis point  reduction year over
year and other  related  store-operating  expenses  accounted  for the remaining
decrease in overall store operating, selling and administrative expenses.

                                       10


     Depreciation   and   amortization.   Depreciation  and  amortization  as  a
percentage  of net sales  decreased  to 1.9% of net sales for the  thirteen-week
period  ended  May 1,  2004,  compared  with  2.2% of net  sales  for  the  same
thirteen-week  period last year.  An increase in landlord  contributions,  which
helped to lower the total net investment subject to depreciation,  combined with
the  initial  investment  in  Point-of-Sale  software  being  fully  depreciated
accounted for the reduction in overall depreciation expense.

     Provision for income  taxes.  Provision for income taxes as a percentage of
net sales was 5.0%, in the thirteen-week  period ended May 1, 2004,  compared to
3.8% for the same  thirteen-week  period  ended May 3, 2003,  due to a 291 basis
point  increase  in pre-tax  income.  The income  tax rate as a  percentage  for
pre-tax  income was 37.3% and 36.5% for the  thirteen-week  periods ended May 1,
2004 and May 3, 2003, respectively.

Liquidity and Capital Resources

     Our capital requirements relate primarily to new store openings and working
capital requirements.  Our working capital needs are somewhat seasonal in nature
and  typically  reach their peak near the end of the third and the  beginning of
the fourth  quarter of our fiscal  year.  Historically,  we have funded our cash
requirements  primarily  through cash flows from operations and borrowings under
our revolving credit facilities.

     Our Statements of Cash Flows are summarized as follows (in thousands):

                                                           Thirteen-Weeks Ended
                                                          ----------------------
                                                            May 1,       May 3,
                                                             2004         2003
                                                          ---------    ---------
Net cash provided by operating activities                  $ 2,676      $10,134
                                                          ---------    ---------
Cash flows provided by (used in) investing activities
  Capital expenditures                                     $(1,471)     $(1,198)
  Proceeds from sales of property and equipment                 24            4
                                                          ---------    ---------
Net cash used in investing activities                      $(1,447)     $(1,194)
                                                          ---------    ---------
Cash flows provided by financing activities
  Proceeds from options exercised and purchase of
   shares under the employee stock purchase plan             1,230        1,038
                                                         ---------    ---------
Net cash provided by financing activities                  $ 1,230      $ 1,038
                                                         ---------    ---------

     Net cash provided by operating  activities has historically  been driven by
net income levels combined with  fluctuations in inventory and accounts  payable
balances.  Accounts payable was impacted during the  thirteen-week  period ended
May 1, 2004,  by the advance  purchase of product to better stock the stores for
the spring sports season and to take advantage of high traffic patterns. Overall
inventory levels increased  during the  thirteen-week  period ended May 1, 2004,
but decreased on a per store basis due to continued  efficiency  in  merchandise
flow  through  the  distribution  center.  Accordingly,  net  cash  provided  by
operating  activities was $2.7 million for the thirteen-week period ended May 1,
2004 compared  with net cash  provided by operating  activities of $10.1 million
for the thirteen-week period ended May 3, 2003.

     With  respect  to  cash  flows  used  in  investing   activities,   capital
expenditures  were $1.4  million in the  thirteen-week  period ended May 1, 2004
compared with $1.2 million for the prior year period.  Capital  expenditures  in
the  thirteen-weeks  ended May 1, 2004 were primarily  related to the opening of
eight new stores,  the  refurbishing  of existing  stores and various  corporate
additions, including automobiles and warehouse equipment.

     Net  cash  provided  by  financing  activities  was  $1.2  million  in  the
thirteen-week  period ended May 1, 2004 compared  with $1.0 million  provided by
financing  activities in the prior year period.  Financing  activities relate to
proceeds from stock options exercised.

                                       11


     We estimate capital  expenditures in fiscal 2005 to be  approximately  $9.8
million,  which relate to the opening of  approximately 65 Hibbett Sports stores
(exclusive  of store  closings),  remodeling  of  selected  existing  stores and
improvements at our headquarters and distribution center.

     We maintain an unsecured  revolving credit facility that allows  borrowings
up to $25  million and which will  expire  November 5, 2005,  subject to renewal
every two years. As of May 1, 2004 and May 3, 2003, we had no debt  outstanding.
Based on our  current  operating  and store  opening  plans,  we  believe we can
adequately fund our cash needs for the foreseeable future through cash generated
from operations and borrowings under the revolving credit facility.

     The  Company's  revolving  credit  facility  contains  certain  restrictive
covenants common to such agreements.  The Company was in compliance with respect
to its covenants at May 1, 2004.

Recent Accounting Pronouncements

     In March 2004, the FASB issued  Exposure Draft,  "Share-Based  Payment." In
this statement, the FASB formally proposed to require companies to recognize the
fair value of stock options and other stock-based  compensation to employees for
future  reporting  periods.  It is probable  that we will be required to expense
options  under our current plan in future  periods  under this  Exposure  Draft.
However,  we cannot estimate  the impact that expensing options will have on the
financial  statements  until the FASB  completes its exposure  draft process and
issues its final statement.

Quarterly Fluctuations

     We have  historically  experienced  and expect to  continue  to  experience
seasonal  fluctuations in our net sales and operating income.  Our net sales and
operating  income  are  typically  higher  in the  fourth  quarter  due to sales
increases during the holiday selling season.  However, the seasonal fluctuations
are reduced to some extent by the strong  product  demand in the spring,  summer
and back-to-school  sales periods.  Our quarterly results of operations may also
fluctuate  significantly  as a result of a variety  of  factors,  including  the
timing of new store openings,  the amount and timing of net sales contributed by
new stores,  the level of pre-opening  expenses  associated with new stores, the
relative  proportion  of new  stores  to mature  stores,  merchandise  mix,  the
relative  proportion of stores  represented  by each of our three store concepts
and demand for  apparel  and  accessories  driven by local  interest in sporting
events.

A Warning About Forward-Looking Statements

     This document contains "forward-looking statements" as that term is used in
the Private Securities Litigation Reform Act of 1995. Forward-looking statements
address  future  events,  developments  and  results.  They  include  statements
preceded by,  followed by or including  words such as  "believe,"  "anticipate,"
"expect,"   "intend,"   "plan,"   "target"  or  "estimate."  For  example,   our
forward-looking statements include statements regarding:

- - our anticipated sales growth and growth in product margin;
- - our growth, including our plans to add, expand or relocate stores and square
  footage growth;
- - our cash needs, including our ability to fund future capital expenditures
  and working capital requirements;
- - our gross profit margin and earnings and our ability to leverage store
  operating, selling and administrative expenses and offset other operating
  expenses;
- - our seasonal sales patterns; and
- - our ability to renew or replace store leases satisfactorily.

     You should assume that the information appearing in this report is accurate
only as of the date it was issued. Our business, financial condition, results of
operations and prospects may have changed since that date.

     For a discussion of the risks,  uncertainties  and  assumptions  that could
affect our future events, developments or results, you should carefully consider
the risk factors described from time to time in our other documents and reports,
including  the factors  described  under  "Risk  Factors" in our Form 10-K dated
April 15, 2004.

     Our  forward-looking  statements could be wrong in light of these and other
risks, uncertainties and assumptions. The future events, developments or results
described in this report could turn out to be materially  different.  We have no
obligation to publicly update or revise our forward-looking statements after the
date of this quarterly report and you should not expect us to do so.

                                       12


     Investors  should  also be  aware  that  while  we do,  from  time to time,
communicate  with  securities  analysts  and  others,  we  do  not,  by  policy,
selectively  disclose  to them  any  material  non-public  information  with any
statement  or report  issued by any  analyst  regardless  of the  content of the
statement or report.  We do not, by policy,  confirm  forecasts  or  projections
issued by others. Thus, to the extent that reports issued by securities analysts
contain  any  projections,  forecasts  or  opinions,  such  reports  are not our
responsibility.


       ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

     Our financial  condition,  results of operations and cash flows are subject
to market risk from interest rate  fluctuations on our revolving credit facility
and working  capital  facility,  each of which bears interest at rates that vary
with LIBOR, prime or quoted cost of funds rates. During the thirteen-week period
ended May 1, 2004, we had no borrowings  outstanding  under our revolving credit
facility.  The average amount of borrowings  outstanding  under these agreements
during the  thirteen-week  period  ended May 3, 2003 was $48,952 and the maximum
amount outstanding was $1,980,553.  The total amount of interest paid during the
thirteen-week  period  ended May 3, 2003 was less than $500.  A 10%  increase or
decrease  in  market  interest  rates  would not have a  material  impact on our
financial condition, results of operations or cash flows.

                         ITEM 4. CONTROLS AND PROCEDURES

     We maintain  disclosure controls and procedures that are designed to ensure
that  information  required  to be  disclosed  in our  Exchange  Act  reports is
recorded,  processed,  summarized and reported within the time periods specified
in the rules and forms of the Securities and Exchange Commission,  and that such
information is accumulated and  communicated  to our  management,  including our
Chief Executive  Office and Chief Financial  Officer,  as appropriate,  to allow
timely decisions regarding required disclosure.  In designing and evaluating the
disclosure  controls  and  procedures,   we  recognize  that  any  controls  and
procedures,  no  matter  how  well  designed  and  operated,  can  provide  only
reasonable assurance of achieving the desired control objectives, and management
necessarily  is required to apply its judgment in  evaluating  the  cost-benefit
relationship of possible controls and procedures.

     Pursuant  to  Securities  Exchange  Act  Rule  13a-15,  we  carried  out an
evaluation as of May 1, 2004,  under the supervision and with the  participation
of our management, including our Chief Executive Officer and our Chief Financial
Officer,  of the  effectiveness  of the design and  operation of our  disclosure
controls and procedures. Based upon that evaluation, our Chief Executive Officer
and our Chief Financial Officer concluded that as of the date of our evaluation,
our disclosure  controls and procedures (as defined in Rule 13a-14(c)  under the
Exchange Act) are effective to ensure that information  required to be disclosed
by us in reports  that we file or submit  under the  Exchange  Act is  recorded,
processed,  summarized  and  reported  within  the  time  periods  specified  in
Securities and Exchange Commission rules and forms.

     During the period covered by this report, there have been no changes in our
internal controls over financial reporting that have materially affected, or are
reasonably  likely to materially  affect,  our internal  controls over financial
reporting.



                            PART II OTHER INFORMATION

ITEM 1:           Legal Proceedings

     We are a party to various legal proceedings  incidental to our business. In
our  opinion,  after  consultation  with  legal  counsel  responsible  for these
matters,  the ultimate  liability,  if any, with respect to those proceedings is
not presently expected to materially affect the financial  position,  results of
operations or cash flows of our Company.

ITEM 2:  Changes in Securities and Use of Proceeds

         None

ITEM 3:  Defaults Upon Senior Securities

         None

ITEM 4:  Submission of Matters to Vote of Security-Holders

         None

                                       13


ITEM 5:  Other Information

         None

ITEM 6:  Exhibits and Reports on Form 8-K

        (A) Exhibits

Exhibit No.

  10.1     Hibbett Sporting Goods, Inc. Stock Plan for Outside Directors (as
           amended) (Exhibit A to the Definitive Proxy Statement, filed April
           29, 2004, incorporated herein by this reference)

  31.1     Rule 13a-14(a)/15d-14(a) Certification of Chief Executive Officer
  31.2     Rule 13a-14(a)/15d-14(a) Certification of Chief Financial Officer

  32.1     Section 1350 Certification of Chief Executive Officer
  32.2     Section 1350 Certification of Chief Financial Officer


(B) Reports on Form 8-K

     We filed with the  Commission a Current  Report on Form 8-K dated March 10,
2004,  to report,  under  Item 9, a copy of our press  release  announcing  that
Mickey Newsome, President and Chief Executive Officer had been named Chairman of
the  Board.  We also  reported,  under  Item  12,  a copy of our  press  release
announcing  our financial  results for the fourth  quarter and fiscal year ended
January 31, 2004.

     We filed  with the  Commission  a Current  Report on Form 8-K dated May 20,
2004,  to report,  under  Item 12, a copy of our press  release  announcing  our
financial results for the first quarter ended May 1, 2004.



                                   SIGNATURES

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.

                                     HIBBETT SPORTING GOODS, INC.


Date: June 9, 2004               By:  /s/ Gary A. Smith
      ------------                  ------------------------------------------
                                    Gary A. Smith
                                    Vice President and Chief Financial Officer
                                   (Principal Financial and Accounting Officer)



                                       14


                                  Exhibit Index



10.1     Hibbett Sporting Goods, Inc. Stock Plan for Outside Directors (as
         amended) (Exhibit A to the Definitive Proxy Statement, filed April 29,
         2004, incorporated herein by this reference)

31.1     Rule 13a-14(a)/15d-14(a) Certification of Chief Executive Officer
31.2     Rule 13a-14(a)/15d-14(a) Certification of Chief Financial Officer

32.1     Section 1350 Certification of Chief Executive Officer
32.2     Section 1350 Certification of Chief Financial Officer



                                       15


                                                                   Exhibit 31.1

       Rule 13a-14(a)/15d-14(a) Certification of Chief Executive Officer

I, Michael J. Newsome, certify that:

1.  I have reviewed this quarterly report on Form 10-Q of Hibbett Sporting
    Goods, Inc.;

2.  Based on my knowledge, this report does not contain any untrue statement of
    a material fact or omit to state a material fact necessary to make the
    statements made, in light of the circumstances under which such statements
    were made, not misleading with respect to the period covered by this report.

3.  Based on my knowledge, the financial statements, and other financial
    information included in this report, fairly present in all material respects
    the financial condition, results of operations and cash flows of the
    registrant as of, and for, the periods presented in this report.

4.  The registrant's other certifying officer(s) and I are responsible for
    establishing and maintaining disclosure controls and procedures (as defined
    in Exchange Act Rules 13a-15(e) and 15d-15(3)) for the registrant and have:

    (a) Designed such disclosure controls and procedures, or caused such
        disclosure controls and procedures to be designed under our supervision,
        to ensure that material information relating to the registrant,
        including its consolidated subsidiaries, is made known to us by others
        within those entities, particularly during the period in which this
        report is being prepared;

    (b) Evaluated the effectiveness of the registrant's disclosure controls and
        procedures and presented in this report our conclusions about the
        effectiveness of the disclosure controls and procedures, as of the end
        of the period covered by this report based on such evaluation; and

    (c) Disclosed in this report any change in the registrant's internal control
        over financial reporting that occurred during the registrant's most
        recent fiscal quarter (the registrant's fourth fiscal quarter in the
        case of an annual report: that has materially affected, or is
        reasonably likely to materially affect, the registrant's internal
        control over financial reporting; and

5.  The registrant's other certifying officer(s) and I have disclosed, based on
    our most recent evaluation of internal control over financial reporting, to
    the registrant's auditors and the audit committee of the registrant's board
    of directors (or persons performing the equivalent functions):

    (a) All significant deficiencies and material weaknesses in the design or
        operation of internal control over financial reporting which are
        reasonably likely to adversely affect the registrant's ability to
        record, process, summarize and report financial information; and

    (b) Any fraud, whether or not material, that involves management or other
        employees who have a significant role in the registrant's internal
        control over financial reporting.


Date: June 9, 2004
      ------------
                                             /s/ Michael J. Newsome
                                             -----------------------
                                             Michael J. Newsome
                                             Chief Executive Officer


                                       16



                                                                   Exhibit 31.2

        Rule 13a-14(a)/15d-14(a) Certification of Chief Financial Officer

I, Gary A. Smith, certify that:

1.  I have reviewed this quarterly report on Form 10-Q of Hibbett Sporting
    Goods, Inc.;

2.  Based on my knowledge, this report does not contain any untrue statement of
    a material fact or omit to state a material fact necessary to make the
    statements made, in light of the circumstances under which such statements
    were made, not misleading with respect to the period covered by this report.

3.  Based on my knowledge, the financial statements, and other financial
    information included in this report, fairly present in all material respects
    the financial condition, results of operations and cash flows of the
    registrant as of, and for, the periods presented in this report.

4.  The registrant's other certifying officer(s) and I are responsible for
    establishing and maintaining disclosure controls and procedures (as defined
    in Exchange Act Rules 13a-15(e) and 15d-15(3)) for the registrant and have:

    (a) Designed such disclosure controls and procedures, or caused such
        disclosure controls and procedures to be designed under our supervision,
        to ensure that material information relating to the registrant,
        including its consolidated subsidiaries, is made known to us by others
        within those entities, particularly during the period in which this
        report is being prepared;

    (b) Evaluated the effectiveness of the registrant's disclosure controls and
        procedures and presented in this report our conclusions about the
        effectiveness of the disclosure controls and procedures, as of the end
        of the period covered by this report based on such evaluation; and

    (c) Disclosed in this report any change in the registrant's internal control
        over financial reporting that occurred during the registrant's most
        recent fiscal quarter (the registrant's fourth fiscal quarter in the
        case of an annual report: that has materially affected, or is
        reasonably likely to materially affect, the registrant's internal
        control over financial reporting; and

5.  The registrant's other certifying officer(s) and I have disclosed, based on
    our most recent evaluation of internal control over financial reporting, to
    the registrant's auditors and the audit committee of the registrant's board
    of directors (or persons performing the equivalent functions):

    (a) All significant deficiencies and material weaknesses in the design or
        operation of internal control over financial reporting which are
        reasonably likely to adversely affect the registrant's ability to
        record, process, summarize and report financial information; and

    (b) Any fraud, whether or not material, that involves management or other
        employees who have a significant role in the registrant's internal
        control over financial reporting.


Date: June 9, 2004
      ------------

                                          /s/ Gary A. Smith
                                          -----------------------
                                          Gary A. Smith
                                          Chief Financial Officer




                                       17


                                                                   Exhibit 32.1

              Section 1350 Certification of Chief Executive Officer


         Pursuant to 18 U S C ss. 1350, as created by Section 906 of the
 Sarbanes-Oxley Act of 2002, the undersigned officer of Hibbett Sporting Goods,
Inc. (the "Company") hereby certifies, to the best of such officer's knowledge,
that:

(a)  the accompanying Quarterly Report on Form 10-Q of the Company for
     the period ended May 1, 2004 (the "Report") fully complies with
     the requirements of Section 13(a) or Section 15(d), as applicable,
     of the Securities Exchange Act of 1934, as amended; and

(b)  the information contained in the Report fairly presents, in all
     material respects, the financial condition and results of
     operations of the Company.



Dated:  June  9, 2004                      /s/ Michael J. Newsome
        -------------                    ---------------------------
                                             Michael J. Newsome
                                             Chief Executive Officer



                                       18


                                                                   Exhibit 32.2

              Section 1350 Certification of Chief Financial Officer


         Pursuant to 18 U S C ss. 1350, as created by Section 906 of the
 Sarbanes-Oxley Act of 2002, the undersigned officer of Hibbett Sporting Goods,
Inc. (the "Company") hereby certifies, to the best of such officer's knowledge,
that:

(a)  the accompanying Quarterly Report on Form 10-Q of the Company for
     the period ended May 1, 2004 (the "Report") fully complies with
     the requirements of Section 13(a) or Section 15(d), as applicable,
     of the Securities Exchange Act of 1934, as amended; and

(b)  the information contained in the Report fairly presents, in all
     material respects, the financial condition and results of
     operations of the company.



Dated:  June 9, 2004                           /s/ Gary A. Smith
        ------------                         --------------------------
                                                 Gary A. Smith
                                                 Chief Financial Officer



                                       19