Exhibit 23.2


                       CONSENT OF INDEPENDENT ACCOUNTANTS

We hereby consent to the incorporation by reference in the Registration
Statements on Form S-3 (No. 333-88011, No. 333-62175 and No. 333-52747) and in
the Registration Statements on Form S-8 (No. 333-66347 and No. 333-20539) of
Wild Oats Markets, Inc. of our report dated January 29, 1999 except as to the
pooling of interests with Henry's Marketplace, Inc., which is as of September
27, 1999, relating to the consolidated financial statements, which report
appears in the Current Report on Form 8-K/A of Wild Oats Markets, Inc. dated
February 28, 2000.



PricewaterhouseCoopers LLP
Denver, Colorado
February 28, 2000


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