EXHIBIT 23.3

                         CONSENT OF INDEPENDENT AUDITORS


We consent to the incorporation by reference in the Registration Statements on
Form S-3, No. 333-88011, No. 333-62175, and No. 333-52474 of Wild Oats Markets,
Inc. and the Registration Statements on Form S-8, No. 333-66347 and No.
333-20539 pertaining to certain benefit plans of Wild Oats Markets, Inc. of our
report dated November 17, 1999, with respect to the financial statements of Sun
Harvest Farms, Inc. as of September 28, 1999, December 29, 1998, and December
30, 1997, and for the nine-month period ended September 28, 1999 and the fiscal
years ended December 29, 1998, December 30, 1997, and December 31, 1996,
included in the Current Report (Form 8-K) dated February 28, 2000; we hereby
also consent to such inclusion.




                                             Ernst & Young LLP

San Antonio, Texas
February 28, 2000

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