FOR FURTHER INFORMATION: CoACTIVE MARKETING GROUP FRB | WEBER SHANDWICK Donald A. Bernard Marilynn Meek - General, 212-445-8451 Executive Vice President Susan Garland - Analysts, 212-445-8458 & Chief Financial Officer 516-622-2830 FOR IMMEDIATE RELEASE COACTIVE MARKETING GROUP, INC. REPORTS FISCAL FIRST QUARTER 2004 FINANCIAL RESULTS NET INCOME UP 100.3% ON SALES GROWTH OF 13.6% GREAT NECK, NY, AUGUST 7, 2003 - CoActive Marketing Group, Inc. (Nasdaq: SmallCap CMKG), a leading independent full-service marketing, sales promotion and interactive services company, today reported financial results for its 2004 fiscal first quarter ended June 30, 2003. Net income for the first quarter of fiscal 2004 rose 100.3% to $328,978, or $0.06 per diluted share, compared to net income of $164,255, or $0.03 per diluted share for the first fiscal quarter of 2003. Sales for the quarter were $16,072,640 compared to $14,143,991 for the comparable period last year, a 13.6% increase. John Benfield, President and Chief Executive Officer said, "We are pleased with our first quarter sales and earnings growth which were in line with our expectations. This strong performance reflects our focus on strengthening existing client relationships and the building of new ones. As recently reported, we have expanded our relationship with Diageo, the world's leading premium drinks company." "CoActive continues to be recognized for our outstanding promotional marketing campaigns. CoActive has been named a finalist in PROMO Magazine's PRO Awards 2003 competition in the category of Best Account-Specific Campaign for our Scott's Party at Wal-Mart entry." 5 "Looking forward, we maintain our positive expectations with respect to growth in the Company's sales and earnings for the remainder of the fiscal year, driven by the continued success of our cross selling efforts. We are also confident of our ability to service the growing Hispanic marketplace, and make further inroads in the health care and financial services industries." CoActive Marketing Group, Inc. is a full-service marketing, sales promotion, and interactive services company that develops and manages integrated marketing, sales and promotional programs at both national and local levels for consumer product companies. The programs are geared towards growing incremental sales and profits by identifying and addressing key trade, sales and consumer trends. This press release includes statements, which constitute forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. Such statements reflect the current views of the Company with respect to future events based on currently available information and are subject to risks and uncertainties that could cause actual results to differ materially from those contemplated in those forward-looking statements. Factors that could cause actual results to differ materially from the Company's expectations are set forth in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2003 under "Risk Factors," including but not limited to "Unpredictable Revenue Patterns," "Competition," "Customers," "Dependence on Key Personnel," "Expansion Risk," "Control by Executive Officers," and "Outstanding Indebtedness, Security Interest." The Form 10-K may be obtained by accessing the database maintained by the Securities and Exchange Commission at Http://www.sec.gov Or by contacting CoActive Marketing Group, Inc. Financial Tables Follow 6 COACTIVE MARKETING GROUP, INC. Consolidated Statements of Operations Three Months Ended June 30, 2003 June 30, 2002 % Change ------------- ------------- -------- (unaudited) Sales $16,072,640 $14,143,991 13.6 Gross Profit 3,591,430 2,915,321 23.2 Income Before Provision for Income Taxes 585,850 308,812 89.7 Provision for Income Taxes 249,372 123,557 101.8 Net Income 328,978 164,255 100.3 Net Income per Common and Common Equivalent Share Basic $ 0.06 $ 0.03 100.0 Diluted $ 0.06 $ 0.03 100.0 Average Shares Outstanding Basic 5,119,347 5,028,481 1.8 Diluted 5,765,948 5,531,533 4.2 Consolidated Balance Sheet June 30, 2003 March 31, 2003 ------------- -------------- Total Assets $38,630,065 $39,098,698 Current Debt 1,175,000 1,375,000 Long-Term Debt 4,097,000 4,500,000 Total Liabilities 22,262,253 23,277,864 Stockholders' Equity 16,367,812 15,820,834 7