EXHIBIT 99

F I N A N C I A L                        NEWS
RELATIONS BOARD


FOR FURTHER INFORMATION:

COACTIVE MARKETING GROUP                 Financial Relations Board
- ------------------------                 -------------------------

Donald A. Bernard                        Marilynn Meek - General, 212-445-8451
Executive Vice President                 Susan Garland - Analysts, 212-445-8458
& Chief Financial Officer
516-622-2830

FOR IMMEDIATE RELEASE

     COACTIVE MARKETING HOLDS ANNUAL MEETING AND CONFIRMS EARNINGS GUIDANCE

Great Neck, NY, September 28, 2004 - CoActive Marketing Group, Inc. (Nasdaq:
SmallCap CMKG), a leading independent full-service marketing, sales promotion
and interactive services company, held its annual meeting today.

At the meeting, all Board nominees were elected. The company also announced the
retirement of board member Joseph S. Hellman, counsel to Kronish Lieb Weiner &
Hellman LLP and expressed gratitude for his many years of service. The Company
also welcomed James Feeney, who was initially appointed to the board on August
5, 2004.

In addition, the company reconfirmed previously issued financial guidance for
its second fiscal quarter ending September 30, 2004. John Benfield, President
and Chief Executive Officer said, "We continue to be on plan and are pleased
with our progress to date. We expect to meet our $0.07-$0.09 earnings per share
forecast for the second quarter". He further stated," The company anticipates
that it will continue its profitability for the balance of its fiscal year
ending March 31, 2005".

CoActive Marketing Group, Inc. is a full-service marketing, sales promotion, and
interactive services company that develops and manages integrated marketing,
sales and promotional programs at both national and local levels for consumer
product companies. The programs are geared towards growing incremental sales and
profits by identifying and addressing key trade, sales and consumer trends.

This press release includes statements, which constitute forward-looking
statements made pursuant to the safe harbor provision of the Private Securities
Litigation Reform Act of 1995. Such statements reflect the current views of the
Company with respect to future events based on currently available information
and are subject to risks and uncertainties that could cause actual results to
differ materially from those contemplated in those forward-looking statements.
Factors that could cause actual results to differ materially from the Company's
expectations are set forth in the Company's Annual Report on Form 10-K for the
fiscal year ended March 31, 2004 under "Risk Factors," including but not limited
to "Outstanding Indebtedness; Security Interest," "Need for Additional Funding,"
"Unpredictable Revenue Patterns," "Competition," "Customers," "Dependence on Key
Personnel," and "Control by Executive Officers and Directors." The Form 10-K may
be obtained by accessing the database maintained by the Securities and Exchange
Commission at http://www.sec.gov


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