Exhibit 99.1

                                  Press Release

Natural Health Trends Corp. Hires Richard S. Johnson to Manage Its Entry into
Japan

DALLAS--(BUSINESS WIRE)--Nov. 23, 2004--Natural Health Trends Corp. (OTC BB:
NHLC - News), an international direct-selling company, today announced it has
hired Richard S. Johnson to be the Representative Director and President of its
operations in Japan, scheduled to open mid-2005.

Johnson, age 62, brings with him almost 40 years of experience in consumer-
driven companies including 30 years of experience in Asia. He spent almost 10
years with Amway as Senior Vice President of Amway Corporation with
responsibility for the company's businesses in Japan and Korea. In Japan,
Johnson was Representative Director and President of Amway Japan Limited. Before
that, he spent six years as President of Tupperware Pacific. Prior to
Tupperware, he spent several years in various management positions with R.J.
Reynolds and PepsiCo in Asia. An Ivy Leaguer, Johnson holds an MBA from Harvard
and a BS Ec. from the University of Pennsylvania.

Mark Woodburn, President of Natural Health Trends Corp., said, "There is no
better qualified individual than Richard for the job of opening the Japanese
market for Natural Health Trends Corp.. He knows Asia in general, and Japan in
particular, about as well as anyone can. With Richard's experience in Japan,
managing the $1.5 billion plus Amway Japan business, overseeing its listing on
the New York Stock Exchange, being a member of the Japan Direct Selling Board of
Directors and a member of the Board of Governors of the American Chamber of
Commerce in Japan, he understands the cultural challenges and opportunities that
direct-selling faces in Japan. His experience with Amway and Tupperware in Japan
and Asia are a perfect match for our business model. We are very pleased that
Richard will be taking on this position, and we expect great things in the years
ahead."

Johnson commented, "The Japanese consumer market, and the direct selling
industry in particular, requires knowledge of the customs and tastes of the
Japanese people as well as understanding the regulatory environment for consumer
products. As Japan's economy continues to change people's view of their
opportunities and expectations for the future, I am very optimistic about the
continued opportunity direct selling offers. While creating a new direct selling
business in Japan is quite challenging, I am convinced that Natural Health
Trends Corp. through its Lexxus International subsidiary provides both products
and entrepreneurial opportunities to meet the expectations of 21st century
Japan."

Woodburn concluded, "We are represented in only 3 of the 10 top countries for
direct selling. Japan is the second largest direct selling market in the world
and our business model is not complete without a Japanese presence. Richard
Johnson is the ideal man to establish and grow that presence."

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Natural Health Trends Corp. is an international direct-selling company operating
in more than 30 markets throughout Asia, North America, Eastern Europe and Latin
America. The Company markets premium quality personal care products under the
Lexxus brand and markets its nutritional supplement products under the Kaire
brand. Additional information can be found on the Company's website, and
management encourages interested parties to register for updated corporate
information via e-mail on the Company's homepage,
www.naturalhealthtrendscorp.com.
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This press release contains forward-looking information made pursuant to the
safe harbor provisions of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements may be affected by certain risks and
uncertainties described in the company's filings with the Securities and
Exchange Commission. The company's actual results could differ materially from
such forward-looking statements.

Contact:
     Porter, LeVay & Rose, Inc.
     Investor Relations
     Linda Decker, 212-564-4700
     or
     Editorial
     Jeff Myhre, 212-564-4700
     Fax, 212-244-3075
     www.plrinvest.com
     -----------------
     or
     Natural Health Trends Corp.
     Mark Woodburn, 972-241-4080

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