Exhibit 32.1

                         COACTIVE MARKETING GROUP, INC.
                            CERTIFICATION PURSUANT TO
                             18 U.S.C. SECTION 1350,
                             AS ADOPTED PURSUANT TO
                  SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002


         In connection with the Quarterly Report of CoActive Marketing Group,
Inc. (the "Company") on Form 10-Q for the period ending December 31, 2005 as
filed with the Securities and Exchange Commission on the date hereof (the
"Report"), I, John P. Benfield, President and Chief Executive Officer of the
Company, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to
Section 906 of the Sarbanes-Oxley Act of 2002, that to the best of my knowledge:

         (1)      The Report fully complies with the requirements of Section
                  13(a) or 15(d) of the Securities Exchange Act of 1934; and

         (2)      The information contained in the Report fairly presents, in
                  all material respects, the financial condition and results of
                  operations of the Company.



Dated:  February 14, 2006                  /s/ JOHN P. BENFIELD
                                           -------------------------------------
                                           John P. Benfield
                                           President and Chief Executive Officer

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