================================================================================


                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                              --------------------

                                   FORM 10-K/A
                         (Amendment No. 2 to Form 10-K)

(Mark One)
[X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT
    OF 1934


For the fiscal year ended March 31, 2005

                  OR

[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
    ACT OF 1934


For the transition period from ____________ to ___________.

                         Commission file number 0-20394

                         COACTIVE MARKETING GROUP, INC.
             (Exact name of registrant as specified in its charter)

                  Delaware                             06-1340408
      (State or other jurisdiction of               (I.R.S. Employer
       incorporation or organization)              Identification No.)

      75 Ninth Avenue, New York, New York                 10011
    (Address of principal executive offices)            (Zip Code)


              Registrant's telephone number, including area code: (516) 622-2800

              Securities registered pursuant to Section 12(b) of the Act: None

              Securities registered pursuant to Section 12(g) of the Act: Common
Stock, $.001 par value

              Indicate by check mark whether the Registrant is a well-known
seasoned issuer, as defined in Rule 405 of the Securities Act.
                           Yes [ ]                   No [X]

              Indicate by check mark if the registrant is not required to file
reports pursuant to Section 13 or Section 15(d) of the Act.
                           Yes [ ]                   No [X]

              Indicate by check mark whether the Registrant: (1) has filed all
reports required to be filed by Section 13 or 15(d) of the Securities Exchange
Act of 1934 during the preceding 12 months (or for such shorter period that the
Registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.
                           Yes [X]                   No [ ]

              Indicate by check mark if disclosure of delinquent filers pursuant
to Item 405 of Regulation S-K is not contained herein, and will not be
contained, to the best of Registrant's knowledge, in definitive proxy or
information statements incorporated by reference in Part III of this Form 10-K
or any amendment to this Form 10-K. [ ]

              Indicate by check mark whether the registrant is a large
accelerated filer, an accelerated filer, or a non-accelerated files. See
definition of "accelerated filer and large accelerated filer" in Rule 12b-2 of
the Exchange Act. (Check one):

   Large accelerated filer [ ]  Accelerated filer [ ]  Non-accelerated filer [X]

As of September 30, 2004, the aggregate market value of the voting stock held by
non-affiliates of the Registrant was approximately $10,372,270.

As of June 27, 2005, 6,261,690 shares of Common Stock, $.001 par value, were
outstanding.

                       Documents Incorporated by Reference

                Document                    Part of 10-K into which incorporated
                --------                    ------------------------------------

Definitive Proxy Statement relating to                     Part III
Registrant's 2005 Annual Meeting of
Stockholders

================================================================================


                         COACTIVE MARKETING GROUP, INC.

                                   FORM 10-K/A
                    FOR THE FISCAL YEAR ENDED MARCH 31, 2005


Explanatory Note

This Amendment No. 2 on Form 10-K/A to the Company's Annual Report on Form 10-K
for the year ended March 31, 2005, initially filed with the Securities and
Exchange Commission (the "SEC") on June 29, 2005, (the "Original Filing")
reflects a restatement of the consolidated financial statements of CoActive
Marketing Group, Inc. (the "Company") for the years ended March 31, 2005, 2004
and 2003, as discussed in Note 1 to the consolidated financial statements. The
determination to restate these financial statements was made as a result of the
Company's review of the carrying value of goodwill associated with each of its
reporting units. In reviewing the carrying value of its goodwill at December 31,
2005, for the purpose of determining if there was any impairment in goodwill,
the Company concluded that in prior periods a portion of the intercompany
amounts due from one of its operating units, Optimum Group LLC, previously
considered as working capital should have been included as part of Optimum's
carrying value for impairment valuation purposes. Accordingly, the Company
believes that the carrying value at March 31, 2005, 2004 and 2003 of Optimum was
greater than its fair value. As a result, the Company is restating its financial
statements to include non-cash pre-tax charges of $4,131,000 and $7,537,000 for
the fiscal years ended March 31, 2004 and 2003, respectively, thereby increasing
the Company's net loss as originally reported for the fiscal year ended March
31, 2004 by $2,520,000 to ($5,265,000) or $(.92) per diluted share from
($2,745,000) or $(.48) per diluted share and decreasing the Company's net income
as originally reported for the fiscal year ended March 31, 2003 by $4,598,000 to
a net loss of ($2,825,000) or ($.56) per diluted share from net income of
$1,773,000 or $.32 per diluted share. Further information on the restatement
adjustments can be found in Note 1 to the accompanying consolidated financial
statements. To reflect the cumulative effect of the foregoing adjustments on its
filings with the SEC, the Company is filing contemporaneously with this
Amendment No. 2, an amendment to its Quarterly Reports on Form 10-Q/A for the
three months ended June 30, 2005 and Form 10-Q for the three and six months
ended September 30, 2005.

This Amendment No. 2 includes related changes to the disclosures in
"Management's Discussion and Analysis of Financial Condition and Results of
Operations" and "Controls and Procedures." Except as otherwise specifically
noted, all information contained herein is as of March 31, 2005 and excludes any
events or changes that have occurred subsequent to that date. For the
convenience of the reader, this Amendment No. 2 restates in its entirety the
Original Filing.

                                     PART I

This report contains certain "forward-looking statements" concerning the
Company's operations, economic performance and financial condition, which are
subject to inherent uncertainties and risks. Actual results could differ
materially from those anticipated in this report. When used in this report, the
words "estimate," "project," "anticipate," "expect," "intend," "believe" and
similar expressions are intended to identify forward-looking statements.

Item 1.  Business.
- ------   --------

Corporate Overview

                  CoActive Marketing Group, Inc., through its wholly-owned
subsidiaries Inmark Services LLC, Optimum Group LLC, U.S. Concepts LLC and
Digital Intelligence Group LLC, together with its affiliate Garcia Baldwin, Inc.
doing business as MarketVision, is a multicultural, integrated sales promotional
and marketing services agency. We enjoy a client base predominantly consisting
of Fortune 500 companies. We develop, manage and execute sales promotion

                                       2


programs at both national and local levels. Our programs help our clients
effectively promote their goods and services directly to retailers and consumers
and are intended to assist them in achieving a maximum impact and return on
their marketing investment. Our activities reinforce brand awareness, provide
incentives to retailers to order and display our clients' products, and motivate
consumers to purchase those products.

                  Our services include experiential and event marketing,
interactive marketing, Hispanic marketing, and all elements of consumer and
trade promotion and are marketed directly to our clients by our sales force
operating out of offices located in Great Neck and New York, New York;
Cincinnati, Ohio; Atlanta, Georgia; Chicago, Illinois; Irvine and San Francisco,
California and San Antonio, Texas.

                  CoActive was formed under the laws of the State of Delaware in
March 1992 and is the successor to a sales promotion business originally founded
in 1972. CoActive began to engage in the promotion business following a merger
consummated on September 29, 1995 that resulted in Inmark becoming its
wholly-owned subsidiary.

                  Our corporate headquarters are located at 75 Ninth Avenue, New
York, New York 10011, and our telephone number is 516-622-2800. Our Web site is
www.coactivemarketing.com. Copies of all reports we file with the Securities and
Exchange Commission are available on our Web site.

Subsidiaries and Affiliate

                  The services offered by our subsidiaries and affiliate are
complementary with each other and have allowed us to broaden the scope of our
services and achieve positive results from our cross-selling efforts.

                   Inmark provides traditional promotional services, which
primarily consist of developing radio and television promotional programs for
manufacturers of packaged goods. The promotional programs often include
additional components, such as coupons and sweepstakes. In most instances, in
addition to developing the promotional program, Inmark will purchase the
broadcast media and administer the program on behalf of its client. The programs
frequently include the participation of retailers who are allocated a portion of
the purchased media, at no cost, for their support of the promotion and
prominent featuring of the manufacturer's products.

                  Optimum, acquired on March 31, 1998, provides strategic
planning (including marketing positioning, brand strategy and
marketing/promotion plan development), creative marketing, visual communications
and graphic design services.

                  U.S. Concepts, acquired on December 31, 1998, provides event
and experiential marketing programs, entertainment marketing and on-premise
promotion services. U.S. Concepts' programs include concerts, tours and
festivals, sales driven sampling activities, demonstration programs and other
events that introduce and promote its clients' brands, services and products.
U.S. Concepts provides complete "turnkey" execution of its events.

                  MarketVision is a minority owned, predominately Hispanic,
ethnically oriented promotion agency headquartered in San Antonio, Texas.
MarketVision provides marketing and promotional services comparable to those
provided by CoActive's subsidiaries with an emphasis on increasing sales of its
clients' products in the Hispanic community. CoActive acquired 49% of
MarketVision's shares of capital stock on February 27, 2001.

                                       3


                  Digital Intelligence, formerly known as TrikMedia, Inc.,
acquired on October 29, 2003, provides digital marketing and advertising
services, interactive software development and content creation.

What We Do

                  We execute a wide range of precision strategies and tactics to
achieve specific and measurable objectives for our clients. In contrast with
general advertising agencies that promote brand awareness, as a promotions
agency, we provide specialized services with the goal of increasing sales of our
client's products and services as a direct and verifiable consequence of our
programs.

                  As domestic manufacturers and their channels of distribution
consolidate and re-align, and as a result of changes in lifestyles and
demographics, reaching marketing targets to achieve bottom line return on
investment of marketing funds has become more specialized and demanding than in
the past. We have an array of in-house core competencies which enable us to
integrate a wide range of tools and tactics on our clients' behalf. These
competencies, some of which are more fully described below, include interactive,
customized e-marketing, targeted broadcast, account specific co-marketing,
experiential marketing and "buzz" marketing, strategic planning, concept
development, and graphic design.

Experiential Marketing
                  U.S. Concepts is among the nation's most awarded event,
experiential, mobile and field marketing resource. U.S. Concepts designs and
executes brand experiences based on the philosophy that "continuous consumer
contact drives brand growth." Clients' expectations can be exceeded through the
effective and efficient connecting of brands and consumers.

Interactive Marketing
                 An increasing number of consumers are using the Internet as a
resource for purchasing decisions, and consumer packaged goods companies are
responding to this in their marketing outreach. According to PROMO Magazine's
Industry Trends Report, Interactive promotional spending grew approximately 24%
in 2004. Our Digital Intelligence Group delivers technological and creative
communications programs for a clientele that includes global and Fortune 500
companies.

Hispanic Marketing
                  As a multicultural agency, we help our clients address the
exploding double-digit growth in the Latino market. Our MarketVision affiliate
creates marketing programs to address this need. These programs reflect and
respect the Hispanic population's cultural values and lifestyles. MarketVision
designs and executes strategic integrated Hispanic marketing initiatives
grounded in brand position for its clients, retail customers and consumers.

Strategic Planning
                  Taking into account each client's need for brand positioning,
message creation and the selection of the appropriate communication channels to
be employed, we immerse ourselves in our client's business and collaborate with
their marketing team to develop a strategic plan. Once the plan is agreed upon,
we focus on creative development and implementation, recognizing that successful
execution is as important as the plan.

                                       4


Trade Marketing
                  We have extensive experience in developing customized programs
for retailers in a variety of channels. We are active in all major channels
including mass, grocery, drug, do-it-yourself (or "DIY") and convenience. With
our clients, we present marketing and promotional programs to retailers,
capitalizing on established relationships we have cultivated with these
retailers over many years.

The Industry

                  The industry is composed of hundreds of large and small
companies, and is dominated by affiliates of advertising agencies.

                  Promotional Magazine's 2004 Annual Report of the U.S.
Promotion Industry reported promotional marketing spending of $313 billion in
2004, up 9% over 2003. The revenues in this segment came from event marketing,
premiums and incentives; direct mail; retail; sponsorship; coupons; specialty
printing; licensing; fulfillment; agency revenues; interactive/online; games,
contests and sweepstakes; and samplings. Historically, most of the industry's
revenues originate from specific assignments on a project-by-project basis from
continuing client relationships. As the credibility and recognized value of
integrated marketing and promotional services tend to increase, a number of
clients are designating more promotion and related specialty marketing firms as
their specific promotion agency of record, thereby establishing the designated
agency as an exclusive promotion service supplier.

Premier Client Roster

                  The Company's principal clients are manufacturers of packaged
goods and other consumer products, generally among the Fortune 500 companies.
Our client partners are actively engaged in promoting their products both to the
"Trade" (i.e., retailers, distributors, etc.) and to consumers, and include,
among others, The Procter & Gamble Company, Diageo North America, Inc., HBO,
Coca-Cola, AOL, Fisher-Price, The Scotts Company, T-Mobile, The Valvoline
Company, Pfizer Corp., Coty, Fresh Express, Inc., Nintendo, Kikkoman
International, Inc., Dell Inc., Best Buy, and ACH Food Cos. Our Trade partners
include Albertsons, Safeway, Pathmark, Kroger, H-E-B, Wal-Mart, Target,
Walgreens, Rite Aid, Eckerd, CVS, Lowe's, The Home Depot and Fasmart.

                   For our fiscal years ended March 31, 2005 and 2004, Diageo
North America, Inc. accounted for approximately 27% and 13%, respectively, of
our revenues, and for our fiscal years ended March 31, 2005, 2004 and 2003,
Schieffelin & Somerset Co. and its successor companies accounted for
approximately 13%, 30% and 35%, respectively, of our revenues. At March 31, 2005
and 2004, Diageo accounted for 9% and 12%, respectively, of our accounts
receivable, and at March 31, 2005 and 2004, Schieffelin accounted for 1% and
35%, respectively, of our accounts receivable.

                  To the extent that we continue to have a heavily weighted
sales concentration with one or more clients, the loss of any such client could
have a material adverse affect on our earnings. Unlike traditional general
advertising firms, which are engaged as agents of record on behalf of their
clients, promotional companies such as CoActive, typically are engaged on a
product-by-product, or project-by-project basis. However, our relationship with
certain of our clients has continued in excess of 20 years and we currently have
a few agency of record relationships.

                                       5


Backlog

                  At March 31, 2005, our sales backlog, exclusive of
reimbursable costs and expenses, amounted to approximately $22,952,000 compared
to a sales backlog of approximately $15,809,000 at March 31, 2004. As described
further below our revenue patterns are unpredictable and may vary significantly
from period to period. Our backlog at any given point in time is similarly
subject to fluctuation.

Competition

                  The market for promotional services is highly competitive,
with hundreds of companies claiming to provide various services in the
promotions industry. In general, our competition is derived from two basic
groups: other full service promotion agencies, and companies which specialize in
providing one specific aspect of a general promotional program. Some of our
competitors are affiliated with larger general advertising agencies, and have
greater financial and marketing resources available than we do. These
competitors include Imperic (which is affiliated with Young & Rubicam), J.
Brown/LMC (which is affiliated with Grey Advertising), GMR Marketing and USM&P
(which are divisions of Omnicom Group, Inc.), CMI (which is a division of Clear
Channel Communications), Pierce Promotions, Inc., and Market Drive Worldwide
(which is a division of the FCB Group). Niche competitors include Don Jagoda,
Inc., which specializes in sweepstakes, and Catalina Marketing, Inc., which
specializes in cash register couponing programs.

Employees

                  The Company currently has 247 full-time and 3,091 part-time
employees, involved in sales, marketing support, program management, in-store
sampling and demonstration, interactive and information technology, finance and
administration. None of our employees are represented by a labor organization
and we consider our relationship with our employees to be good.

Risk Factors

                  Outstanding Indebtedness; Security Interest. At March 31,
2005, loans outstanding from our secured lender amounted to $4,584,500, and we
had $2,415,500 of borrowing availability under our revolving credit facility. As
security for our obligations under our Credit Agreement, we have granted the
lender a first priority security interest in all of our assets. In the event of
a default under the Credit Agreement, at the lender's option, (i) the principal
and interest of the loans and all other obligations under the Credit Agreement
will immediately become due and payable, and (ii) the lender may exercise its
rights and remedies provided for in the Credit Agreement and the related
security agreements, and the rights and remedies of a secured party under
applicable law. In the past we have been required to obtain waivers with respect
to our non-compliance with financial covenants provided for in the Credit
Agreement, and we may be required to do so in the future. However, there can be
no assurance that the lender would waive any future non-compliance with these
covenants.

                  Recent Loss. We sustained a net loss of approximately
$5,265,000 for our fiscal year ended March 31, 2004. This loss was due in part
to the unpredictable revenue patterns associated with our business, as described
below, as well as the non-cash impairment charge recorded in connection with the
write down of the carrying value associated with Optimum's goodwill. Although we
were profitable for fiscal 2005, there can be no assurance we will be profitable
in future periods.

                                       6


                  Dependence on Key Personnel. Our business is managed by a
limited number of key management and operating personnel. The loss of any one of
those persons could have a material adverse impact on our business. We believe
that our future success will depend in large part on our continued ability to
attract and retain highly skilled and qualified personnel. Each of our key
executives is a party to an employment agreement that expires in 2006.

                  Customers. A substantial portion of our sales has been
dependent on one client or a limited concentration of clients. To the extent
such dependency continues, significant fluctuations in revenues, results of
operations and liquidity could arise if a particular client reduces its budget
allocated to the services we provide.

                  Unpredictable Revenue Patterns. A significant portion of our
revenues is derived from large promotional programs which originate on a
project-by-project basis. Since these projects are susceptible to change, delay
or cancellation as a result of specific client financial or other marketing and
manufacturing related circumstantial issues, as well as changes in the overall
economy, our revenue is unpredictable and may vary significantly from period to
period.

                  Competition. The market for promotional services is highly
competitive, with hundreds of companies claiming to provide various services in
the promotion industry. Some of these companies have greater financial and
marketing resources than we do. We compete on the basis of the quality and the
degree of comprehensive services which we provide to our clients. There can be
no assurance that we will be able to continue to compete successfully with
existing or future industry competitors.

                  Risks Associated with Acquisitions. An integral part of our
growth strategy is evaluating and, from time to time, engaging in discussions
regarding acquisitions and strategic relationships. No assurance can be given
that suitable acquisitions or strategic relationships can be identified,
financed and completed on acceptable terms, or that future acquisitions, if any,
will be successful.

                  Expansion Risk. In the past, we have experienced periods of
rapid expansion. This growth has increased our operating complexity as well as
the level of responsibility for both existing and new management personnel. Our
ability to manage our expansion effectively will require us to continue to
implement and improve our operational and financial systems and to expand, train
and manage our employee base. Our inability to effectively manage expansion
could have a material adverse effect on our business.

                  Control by Executive Officers and Directors. Our executive
officers and directors collectively beneficially own a significant percentage of
the voting stock of CoActive and, in effect, have the power to influence
strongly the outcome of all matters requiring stockholder approval, including
the election or removal of directors and the approval of significant corporate
transactions. Such voting could also delay or prevent a change in the control of
CoActive in which the holders of CoActive Common Stock could receive a
substantial premium. In addition, our Credit Agreement requires our executive
officers to maintain, at a minimum, a 15% beneficial ownership of CoActive
Common Stock during the term of the Credit Agreement.

                                       7


Item 2.  Properties.
- ------   ----------

                  The Company has the following leased facilities:



                                                                                Square             Fiscal
              Facility                            Location                       Feet           2005 Rent (3)
- -----------------------------------------   ---------------------             -----------       -------------
                                                                                         
Principal office of CoActive and
principal and sales office of
U.S. Concepts                               New York, New York                   33,200           $  765,000

Principal and sales office of Inmark        Great Neck, New York                 16,700           $  345,000

Principal and sales office of Optimum (1)   Cincinnati, Ohio                     17,000           $  160,000

Principal and sales office of
MarketVision (2)                            San Antonio, Texas                    9,900           $  211,000

Other sales offices of
Inmark, Optimum, U. S. Concepts             Chicago, Illinois                     5,000
and MarketVision                            San Francisco, California               900
                                            Irvine, California                    1,400
                                            Atlanta, Georgia                        100
                                                                                -------
                                            Total                                 7,400           $  138,000

Warehouses of Optimum                       New York, New York                    1,000
and U.S. Concepts used                      Miami Beach, Florida                  1,300
for storage of promotional items            Houston, Texas                          350
                                            Southfield, Michigan                    350
                                            Cincinnati, Ohio                        250
                                            Fairfield, Ohio                         400
                                            Chicago, Illinois                     5,500
                                                                                -------
                                            Total                                 9,150           $  106,000


  (1)  The Company leases this facility from Thomas Lachenman, a director of the
       Company and the former owner of Optimum Group, Inc. This lease expires in
       December 2010.
  (2)  Represents a new lease with rent which commenced on May 20, 2005, in
       replacement of a lease for 4,400 square feet with an annual base rent of
       $57,000 which terminated on May 31, 2005. MarketVision leases this
       facility from an entity owned and controlled by Yvonne Garcia,
       MarketVision's President and 51% owner. The amount in the table above
       represents the costs for this new office.
  (3)  Amounts listed are prior to any reimbursements from clients.

With the exception of the principal office leases for Great Neck, New York,
Cincinnati, Ohio, San Antonio, Texas and New York, New York, which at March 31,
2005 have remaining terms of approximately three years, five years, five years
and ten years, respectively, each of the Company's other facility leases are
short term and renew annually. For a summary of the Company's minimal rental
commitments under all non-cancelable operating leases as of March 31, 2005, see
note 5 to the Notes to Consolidated Financial Statements.

The Company considers its facilities sufficient to maintain its current
operations.


Item 3.  Legal Proceedings.
- ------   -----------------

                  None.

Item 4.  Submission of Matters to a Vote of Security Holders.
- ------   ---------------------------------------------------

                  Not Applicable.

                                       8


                                     PART II

Item 5.  Market for Registrant's Common Equity and Related Stockholder Matters.
- ------   ---------------------------------------------------------------------

Market Information

                  The Company's Common Stock is traded on the Nasdaq SmallCap
Market under the symbol CMKG. The following table sets forth for the periods
indicated the high and low trade prices for CoActive Common Stock as reported by
Nasdaq. The quotations listed below reflect inter-dealer prices, without retail
mark-ups, mark-downs or commissions and may not necessarily represent actual
transactions.

                                         Common Stock
                                         ------------
                                    High             Low
                                    ----             ---
Fiscal Year 2004
- ----------------
First Quarter                       3.700            1.900
Second Quarter                      4.950            2.750
Third Quarter                       4.900            2.640
Fourth Quarter                      3.490            2.230

Fiscal Year 2005
- ----------------
First Quarter                       3.020            1.380
Second Quarter                      2.650            1.360
Third Quarter                       4.240            2.200
Fourth Quarter                      4.640            3.060

                  On June 15, 2005, there were 6,261,690 shares of CoActive
Common Stock outstanding, approximately 57 shareholders of record and
approximately 800 beneficial owners of shares held by a number of financial
institutions.

                  No cash dividends have ever been declared or paid on CoActive
Common Stock. The Company intends to retain earnings, if any, to finance future
operations and expansion and does not expect to pay any cash dividends in the
foreseeable future. In addition, the Company is prohibited from paying any cash
dividends during the term of the Credit Agreement. See "Management's Discussion
and Analysis of Financial Condition and Results of Operations - Liquidity and
Capital Resources."

Equity Compensation Plan Information

                  The following table sets forth information with respect to
equity compensation plans (including individual compensation arrangements) of
the Company as of March 31, 2005.



                                    (a)                     (b)                       (c)
                                                                              Number of securities
                           Number of securities                               remaining available for
                           to be issued upon         Weighted average         future issuance under
                           exercise of outstanding   exercise price of        equity compensation plans
                           options, warrants         outstanding options,     (excluding securities
Plan category              and rights                warrants and rights      reflected in column (a))
- -------------              ----------                -------------------      ------------------------
                                                                               
Equity compensation
plans approved by
security holders               1,992,238                   $2.42                        12,500

Equity compensation
plans not approved
by security holders               81,532                   $3.68                            --
                              ----------                 -------                      --------

       Total                   2,073,770                   $2.47                        12,500
                              ==========                 =======                      ========


                                       9


Item 6.  Selected Financial Data.
- ------   -----------------------

                  The selected financial data reported below has been derived
from the Company's audited financial statements for each fiscal year ended March
31 within the five year period ended March 31, 2005. The selected financial data
reported below should be read in conjunction with the consolidated financial
statements and related notes thereto and other financial information appearing
elsewhere herein.


                                           Year Ended      Year Ended        Year Ended          Year Ended            Year Ended
                                            March 31,       March 31,         March 31,           March 31,             March 31,
                                              2001            2002             2003(6)            2004(1)(6)           2005(1)(5)
                                          ------------    ------------       ------------        ------------         ------------
                                                                                                       
Statement of Operations Data:
Sales (2)                                 $ 58,609,347    $ 59,264,617       $ 59,956,204        $ 69,280,484         $ 83,950,561
Operating Expenses                          56,268,799      57,249,529         64,481,104          73,661,540           80,977,737
Operating Income (Loss)                      2,340,548       2,015,088         (4,524,900)         (4,381,056)           2,972,824
Income (Loss) before Provision
  (Benefit) for Income Taxes, Equity
  in Loss of Affiliate, Minority
  Interest in Net Income of
  Consolidated Subsidiary and                1,465,412       1,637,082         (4,563,021)         (4,621,344)           2,746,341
  Cumulative Effect of Change in
  Accounting Principle
Provision (Benefit) for Income Taxes           583,382         708,818         (1,749,863)         (1,644,186)           1,100,555
Equity in Loss of Affiliate                         --         (18,000)           (11,500)                 --                   --
Minority Interest in Net Income of
  Consolidated Subsidiary                           --              --                 --            (105,359)            (494,165)
Net Income (Loss) before Cumulative
  Effect of Change in Accounting
  Principle for Revenue Recognition            882,030         910,264         (2,824,658)         (3,082,517)           1,151,621
Cumulative Effect of Change in
  Accounting Principle for Revenue
  Recognition, Net of Income Taxes(3)(4)      (502,800)             --                 --          (2,182,814)                  --
Net Income (Loss)                              379,230         910,264         (2,824,658)         (5,265,331)           1,151,621
Net Income (Loss) per Common Share
  before Cumulative Effect of Change
  in Accounting Principle for
  Revenue Recognition:
         Basic                            $        .18    $        .18       $       (.56)       $       (.54)        $        .19
         Diluted                          $        .16    $        .17       $       (.56)       $       (.54)        $        .18
Cumulative Effect of Change in
  Accounting Principle for Revenue
  Recognition, Net of Income Taxes:
         Basic                            $       (.10)   $         --       $         --        $       (.38)        $         --
         Diluted                          $       (.09)   $         --       $         --        $       (.38)        $         --
Net Income (Loss):
         Basic                            $        .08    $        .18       $       (.56)       $       (.92)        $        .19
         Diluted                          $        .07    $        .17       $       (.56)       $       (.92)        $        .18

Pro Forma Amounts Assuming the
  Change in Accounting Principle for
  Revenue Recognition is Applied
  Retroactively:
          Net Income (Loss)                    796,496       1,128,478         (4,373,061)                 --                   --
          Net Income (Loss) per
            Common Share:
         Basic                            $        .16    $        .22       $       (.87)                 --                   --
         Diluted                          $        .15    $        .21       $       (.87)                 --                   --


                                            March 31,       March 31,          March 31,           March 31,            March 31,
                                              2001            2002              2003(6)           2004(1)(6)          2005(1)(5)(6)
                                          ------------    ------------       ------------        ------------         ------------
Balance Sheet Data:
Working Capital (Deficiency)                (3,877,534)     (2,749,170)          (718,147)         (4,767,993)          (1,275,903)
Total Assets                                35,004,400      36,872,138         33,420,912          33,663,838           34,932,341
Current Debt                                 2,983,333       2,358,333          1,375,000           1,875,000            1,000,000
Long-Term Debt                               3,801,667       3,333,333          4,500,000           3,534,500            3,584,500
Total Liabilities                           21,886,012      22,831,586         22,197,818          25,603,794           24,924,499
Stockholders' Equity                        13,118,388      14,040,552         11,223,094           8,060,044           10,007,842


                                       10


(1)  Includes the operations and accounts of the Company and the operations and
     accounts of Digital Intelligence, which was acquired on October 29, 2003,
     for the twelve months and five months ended March 31, 2005 and 2004,
     respectively, and the operations and accounts of MarketVision, which is a
     variable interest entity, for the years ended March 31, 2005 and 2004,
     pursuant to Company's adoption of Financial Accounting Standards Board's
     ("FASB") Interpretation ("FIN") No. 46 (revised 2003), Consolidation of
     Variable Interest Entities-an Interpretation of ARB No. 51, as the Company
     has determined that it is the primary beneficiary of MarketVision.

(2)  Restated for the years ended March 31, 2001 and 2002 to reflect the
     adoption of EITF 01-14, Income Statement Characterization of Reimbursements
     Received for "Out-of-Pocket" Expenses Incurred ("EITF 01-14"). EITF 01-14
     requires reimbursements received for "out-of-pocket" expenses to be
     characterized as revenues. The resulting costs are now recorded as
     reimbursable expenses resulting in no change in operating income. The
     impact of the Company's adoption of EITF 01-14 was to increase revenues and
     operating expenses by $9,841,290, $8,208,694, $11,669,664, $20,002,471 and
     $29,999,150 for the years ended March 31, 2001, 2002, 2003, 2004 and 2005,
     respectively.

(3)  For the year ended March 31, 2001, the cumulative effect of change in
     accounting principle for revenue recognition is a one-time non-cash charge
     relating to the Company's adoption of Staff Accounting Bulletin No. 101
     ("SAB 101"). SAB 101 was issued by the Securities and Exchange Commission
     ("SEC") in December 1999. SAB 101 provides guidance related to revenue
     recognition policies based on interpretations and practices followed by the
     SEC. The impact of the Company's adoption of SAB 101 was to defer revenue
     recognition and the related expense for certain portions of revenue and
     expense previously recognized by the Company under its project arrangements
     with its clients into future accounting periods.

(4)  For the year ended March 31, 2004, the cumulative effect of change in
     accounting principle for revenue recognition is a one-time non-cash charge
     relating to the Company's adoption of EITF 00-21, Accounting for Revenue
     Arrangements with Multiple Deliverables ("EITF 00-21") issued in May 2003.
     The Company adopted the provisions of EITF 00-21 effective April 1, 2003,
     the beginning of the Company's fiscal year ended March 31, 2004. EITF 00-21
     provides guidance related to revenue recognition with respect to contracts
     with multiple revenue generating activities. The impact of the Company's
     adoption of EITF 00-21 was to defer revenue recognition and the related
     expense for certain portions of revenue and expense previously recognized
     by the Company under its project arrangements with its clients into future
     accounting periods.

(5)  Restated for the year ended March 31, 2005 to reflect the correction of the
     erroneous recording of $350,000 of revenues in its third quarter of
     December 31, 2004 with respect to a customer contract under which the
     Company had been paid but not yet rendered the services that would entitle
     it to recognize such revenues. The impact of the restatement reduced the
     Company's net income by $209,000 to $1,152,000 from $1,361,000.

(6)  Restated for the years ended March 31, 2005, 2004 and 2003 to reflect the
     recording of non-cash impairment charges of $4,131,000 and $7,537,000,
     respectively, in the fiscal years ended March 31, 2004 and 2003,
     respectively, in connection with the Company's review of the carrying value
     of its goodwill. The Company concluded that a portion of the intercompany
     amounts due from one of its reporting units previously considered as
     working capital should have been considered as part of its carrying value
     for impairment valuation purposes. Accordingly, the Company believes that
     the carrying value at March 31, 2005, 2004 and 2003 of Optimum was greater
     than its fair value. The impact of the restatements increased the Company's
     net loss as originally reported for the fiscal year ended March 31, 2004 by
     $2,520,000 to ($5,265,000) from ($2,745,000) and decreased the Company's
     net income as originally reported for the fiscal year ended March 31, 2003
     by $4,598,000 to a net loss of ($2,825,000) from net income of $1,773,000.

Item 7.  Management's Discussion and Analysis of Financial Condition and Results
- ------   -----------------------------------------------------------------------
         of Operations.
         -------------

Forward Looking Statements.

                  This report contains forward-looking statements which the
Company believes to be within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as
amended, that are based on beliefs of the Company's management as well as
assumptions made by and information currently available to the Company's
management. When used in this report, the words "estimate," "project,"
"believe," "anticipate," "intend," "expect," "plan," "predict," "may," "should,"
"will," the negative thereof or other variations thereon or comparable
terminology are intended to identify forward-looking statements. Such statements
reflect the current views of the Company with respect to future events based on
currently available information and are subject to risks and uncertainties that
could cause actual results to differ materially from those contemplated in those
forward-looking statements. Factors that could cause actual results to differ
materially from the Company's expectations include but are not limited to those
described above in "Risk Factors." Other factors may be described from time to
time in the Company's public filings with the Securities and Exchange
Commission, news releases and other communications. The forward-looking
statements contained in this report speak only as of the date hereof. The
Company does not undertake any obligation to release publicly any revisions to
these forward-looking statements to reflect events or circumstances after the
date hereof or to reflect the occurrence of unanticipated events.

                                       11


Overview

                  Fiscal 2005 marked a return to profitability for CoActive,
primarily as a result of increased demand for our Hispanic, event and
interactive marketing services. Fiscal 2005 net income amounted to $1,152,000.

                  On March 24, 2005, we entered into an Amended and Restated
Credit Agreement with Signature Bank ("Signature"), under which amounts
available for borrowing under our revolving credit line were increased by
$2,415,500 to $3 million, and the term loan portion of the credit facility was
increased by $1,050,000 to $4 million. On March 25, 2005, Signature advanced us
the increased portion of the term loan, a portion of which was used to repay the
remaining $425,000 in principal outstanding under our 9% subordinated note we
issued in connection with our acquisition of Optimum. At March 31, 2005, our
bank borrowings were $4,584,500, a decrease of $400,000 compared to bank
borrowings of $4,984,500 at March 31, 2004.

                  During Fiscal 2005, we moved our corporate offices into the
New York City offices of our U.S. Concepts subsidiary and in conjunction with
the move, to effect efficiencies and potential savings; we centralized the
Company's finance, accounting and human resource departments in the New York
City offices.

                  The following information should be read together with the
consolidated financial statements and notes thereto included elsewhere herein.

Restatement

                  The consolidated financial statements as of and for the fiscal
years ended March 31, 2005, 2004 and 2003 were restated as the result of our
review of the carrying value of goodwill associated with each of our reporting
units. In reviewing the carrying value of our goodwill at December 31, 2005, for
the purpose of determining if there was any impairment in goodwill, we concluded
that in prior periods a portion of the intercompany amounts due from one of our
operating units, Optimum, previously considered as working capital should have
been included as part of Optimum's carrying value for impairment valuation
purposes. Accordingly, we believe that the carrying value at March 31, 2005,
2004 and 2003 of Optimum was greater than its fair value. The restatement
reduces our net income as originally reported for the fiscal year ended March
31, 2004 by $2,520,000 to ($5,265,000) or $(.92) per diluted share from
($2,745,000) or $(.48) per diluted share and reduces our net income as
originally reported for the fiscal year ended March 31, 2003 by $4,598,000 to a
net loss of ($2,825,000) or ($.56) per diluted share from net income of
$1,773,000 or $.32 per diluted share. After reviewing the circumstances leading
up to the restatement, management believes that the errors were inadvertent and
unintentional. In addition, following the discovery of these errors, we
implemented procedures intended to strengthen our internal control processes and
prevent a recurrence of future errors of this nature.

Adoption of Accounting Standards

                  The Company adopted EITF 00-21, "Accounting for Revenue
Arrangements with Multiple Deliverables" ("EITF 00-21"), in the fourth quarter
of Fiscal 2004. EITF 00-21, which became effective for revenue arrangements
entered into in fiscal periods beginning after June 15, 2003, provides guidance
on how to determine when an arrangement that involves multiple
revenue-generating activities or deliverables should be divided into separate
units of accounting for revenue recognition purposes, and if this division is
required, how the arrangement consideration should be allocated among the
separate units of accounting. Prior to the adoption of EITF 00-21, the Company
recognized revenue on its broadcast media and special event contracts on the
percentage-of-completion method over the life of the contract as identifiable

                                       12


phases of services, such as concept creation and development, media purchase,
production, media airing and event execution occurred. Under that method, the
Company generally recognized a portion of revenues attributable to those
contracts upon signing by the Company's clients. Pursuant to EITF 00-21, with
regard to contracts with multiple deliverables, the Company now recognizes
income for each unit of accounting, as defined, identified within a contract. In
contracts with multiple deliverables where separate units of accounting can not
be defined, all of the contract's revenue is recognized as the media is aired
and the events take place, without regard to the timing of the contracts'
signing or when cash is received under these contracts. The adoption of EITF
00-21 (effective April 1, 2003) resulted in a non-cash charge in Fiscal 2004
reported as a cumulative effect of a change in accounting principle of
$2,183,000. The pro forma amounts presented in the consolidated statements of
operations were calculated assuming the change in accounting principal was made
retroactively to all years presented. For Fiscal 2004, the adoption of EITF
00-21 resulted in an increase in sales of $2,479,000 and an increase in outside
production costs and expenses of $1,639,000. After giving effect to the
implementation of EITF 00-21 and before the cumulative effect of the change in
method of accounting for revenue recognition, the Company had a net loss of
$(3,083,000) or $(.54) per common share for Fiscal 2004.

                  In January 2003, the FASB issued Interpretation No. 46 ("FIN
46"), "Consolidation of Variable Interest Entities - an Interpretation of ARB
No. 51," with the objective of improving financial reporting by companies
involved with variable interest entities. A variable interest entity is a
corporation, partnership, trust, or any other legal structure used for business
purposes that either (a) does not have equity investors with voting rights, or
(b) has equity investors that do not provide sufficient financial resources for
the entity to support its activities. Historically, entities generally were not
consolidated unless the entity was controlled through voting interests. FIN 46
changes that by requiring a variable interest entity to be consolidated by a
company if that company is subject to a majority of the risk of loss from the
variable interest entity's activities or entitled to receive a majority of the
entity's residual returns or both. A company that consolidates a variable
interest entity is called the "primary beneficiary" of that entity. The
provisions regarding implementation dates were revised by FIN 46 (revised) ("FIN
46R"). The consolidation requirements of FIN 46R apply to variable interest
entities in the first year or interim period ending after March 15, 2004.
Effective in the fourth quarter of Fiscal 2004, the Company adopted FIN 46R as
it relates to the activities of its MarketVision affiliate. Accordingly, the
operations and financial statements of MarketVision for the fiscal years ended
March 31, 2005 and 2004 are included in the consolidated financial statements of
the Company, whereas for prior fiscal years, under the equity method of
accounting, the Company reported its investment in MarketVision as adjusted for
its share of net income or loss in the Company's financial statements. The
Fiscal 2003 financial statements were not restated as the effects were
immaterial. The effect of the Company's adoption of FIN 46R did not impact the
Company's Fiscal 2004 net loss.

Lease Accounting Correction
- ---------------------------

                  Until the fourth quarter of Fiscal 2005, the Company
recognized certain lease obligations as they became due and payable. In light of
recent announcements made by a number of public companies regarding lease
accounting and SEC clarification on the subject, the Company corrected its lease
accounting. As a result with regard to one of its office leases, the Company
corrected its computation of rent expense, depreciation of leasehold
improvements and the classification of landlord allowances related to leasehold
improvements. The correction does not affect the Company's historical or future
cash flows or the timing of payments under the related lease. The effect on the
Company's prior years' earnings (loss) per share, cash flow from operations and
stockholders' equity were deemed to be immaterial requiring no restatement.

                                       13


                  The Company has historically received reimbursements from
certain clients for expenses, including, but not limited to, rent. Such
reimbursements are made based on current rental payments payable independent of
any straight-lining accounting methodology. Accordingly, in order to match the
effect of the straight line rent adjustment to projected future reimbursements
from clients, the Company has recorded a deferred asset for the estimated
portion allocable to these clients as of March 31, 2005. At March 31, 2005, the
projected reimbursements from these clients for the effect of the straight line
adjustment amounted to approximately $371,000 and are included in other assets.
This asset will be amortized over the period of the clients' expected
reimbursement. Should any of these clients elect not to renew their contracts
with the Company prior to the payment of such amounts, the remaining asset or
portion thereof, may result in a charge to earnings.

                  The correction was recorded by the Company in the fourth
quarter of Fiscal 2005 and resulted in a non-cash pre-tax reduction in earnings
of approximately $299,000. In addition, in connection with the correction, the
Company recorded an increase in property and equipment - leasehold improvements,
of $1,979,000, an increase in other assets of $371,000, an increase in deferred
rent of $2,649,000 and a decrease in deferred taxes payable of $119,000.

Significant Customers

                  For the fiscal years ended March 31, 2005 and 2004, Diageo
North America, Inc. accounted for approximately 27% and 13%, respectively, of
the Company's revenues. For the fiscal years ended March 31, 2005, 2004 and
2003, Schieffelin & Somerset Co. and its successor entities ("S&S") accounted
for approximately 13%, 30% and 35%, respectively, of its revenues. These
revenues included revenues attributable to reimbursable costs and expenses for
Diageo of 17% and 5%, respectively, for the years ended March 31, 2005 and 2004,
and 9%, 21% and 19% for S&S, respectively, for the years ended March 31, 2005,
2004, and 2003. At March 31, 2005 and 2004, Diageo accounted for 9% and 12%,
respectively, of the Company's accounts receivable. At March 31, 2005 and 2004,
S&S accounted for 1% and 35%, respectively, of accounts receivable.

                  To the extent the Company's sales are dependent on one client
or a limited concentration of clients, and such dependency continues,
significant fluctuations in revenues, results of operations and liquidity could
arise should such client or clients reduce their budgets allocated to the
Company's activities.

Critical Accounting Policies

                  The Company's significant accounting policies are described in
Note 1 to the consolidated financial statements included in Item 8 of this Form
10-K. The Company believes the following represent its critical accounting
policies:

Estimates and Assumptions

                  The preparation of financial statements in conformity with
accounting principles generally accepted in the United States requires the
Company to make estimates and assumptions that affect the reported amounts of
assets and liabilities and of revenues and expenses during the reporting period.
Estimates are made when accounting for revenue (as discussed below under
"Revenue Recognition"), depreciation, amortization, bad debt reserves, income
taxes and certain other contingencies. The Company is subject to risks and
uncertainties that may cause actual results to vary from estimates. The Company
reviews all significant estimates affecting the financial statements on a
recurring basis and records the effect of any adjustments when necessary.

                                       14


Revenue Recognition

                  The Company's revenues are generated from projects subject to
contracts requiring the Company to provide its services within specified time
periods generally ranging up to twelve months. As a result, on any given date,
the Company has projects in process at various stages of completion. Depending
on the nature of the contract, revenue is recognized as follows: (i) on time and
material service contracts, revenue is recognized as services are rendered and
the costs are incurred; (ii) on fixed price retainer contracts, revenue is
recognized on a straight-line basis over the term of the contract; (iii) on
fixed price multiple services contracts, revenue is recognized over the term of
the contract for the fair value of segments of the services rendered which
qualify as separate activities or delivered units of service, to the extent
multi-service arrangements are deemed inseparable, revenue on these contracts is
recognized as the contracts are completed; (iv) on certain fixed price
contracts, revenue is recognized on a percentage of completion basis, whereby
the percentage of completion is determined by relating the actual cost of labor
performed to date to the estimated total cost of labor for each contract; (v) on
certain fixed price contracts, revenue is recognized on the basis of
proportional performance as certain key milestones are delivered. Costs
associated with the fulfillment of projects are accrued and recognized
proportionately to the related revenue in order to ensure a matching of revenue
and expenses in the proper period. The Company's business is such that progress
towards completing projects may vary considerably from quarter to quarter.

                  If the Company does not accurately estimate the resources
required or the scope of work to be performed, or does not manage its projects
properly within the planned periods of time to satisfy its obligations under the
contracts, then future profit margins may be significantly and negatively
affected or losses on existing contracts may need to be recognized. The
Company's outside production costs consist primarily of costs to purchase media
and program merchandise; costs of production, merchandise warehousing and
distribution, third party contract fulfillment costs; and other costs directly
related to marketing programs. Any such resulting reductions in margins or
contract losses could be material to the Company's results of operations.

                  In many instances, revenue recognition will not result in
related billings throughout the duration of a contract due to timing differences
between the contracted billing schedule and the time such revenue is recognized.
In such instances, when revenue is recognized in an amount in excess of the
contracted billing amount, the Company records such excess on its balance sheet
as unbilled contracts in progress. Alternatively, on a scheduled billing date,
should the billing amount exceed the amount of revenue recognized, the Company
records such excess on its balance sheet as deferred revenue. In addition, on
contracts where costs are incurred prior to the time revenue is recognized on
such contracts, the Company records such costs as deferred contract costs on its
consolidated balance sheet.

Goodwill and Other Intangible Asset

                  The Company's goodwill consists of the cost in excess of the
fair market value of the acquired net assets of its subsidiary companies,
Inmark, Optimum, U.S. Concepts, MarketVision and Digital Intelligence, which
have been identified as the Company's reporting units. The Company also has an
intangible asset consisting of an Internet domain name and related intellectual
property rights. At March 31, 2005 and 2004, the Company's balance sheet
reflected goodwill in the amount of approximately $8,227,000 and an intangible
asset in the amount of $200,000.

                  In accordance with Statements of Financial Accounting
Standards No. 141 ("SFAS 141"), "Business Combinations," and No. 142 ("SFAS
142"), "Goodwill and Other Intangible Assets," goodwill and intangible assets
deemed to have indefinite lives are no longer amortized but are subject to
annual impairment tests. Goodwill impairment tests require the comparison of the
fair value and carrying value of reporting units. Measuring fair value of a
reporting unit is generally based on valuation techniques using multiples of
earnings. The Company assesses the potential impairment of goodwill and
intangible assets annually and on an interim basis whenever events or changes in
circumstances indicate that the carrying value may not be recoverable. Upon
completion of such review, if impairment is found to have occurred, a
corresponding charge will be recorded.

                                       15


                  The consolidated financial statements as of and for the fiscal
years ended March 31, 2005, 2004 and 2003 were restated as a result of the
Company's review of the carrying value of goodwill associated with each of its
reporting units. In reviewing the carrying value of its goodwill at December 31,
2005, for the purpose of determining if there was any impairment in goodwill,
the Company concluded that in prior periods a portion of the intercompany
amounts due from one of its reporting units, Optimum Group, previously
considered as working capital should have been considered as part of Optimum's
carrying value for impairment valuation purposes. Accordingly, the Company
believes that the carrying value at March 31, 2005, 2004 and 2003 of Optimum was
greater than its fair value. As a result, the Company recorded non-cash pre-tax
charges of $4,131,000 and $7,537,000 for the years ended March 31, 2004 and
2003, respectively (net after tax in the amount of $2,520,000 and $4,598,000,
respectively), to reflect such impairments and reduce the carrying value of
goodwill associated with Optimum. The consolidated financial statements as of
and for the fiscal years ended March 31, 2005, 2004 and 2003 were restated as a
result of the Company's change in the methodology of valuing its goodwill for
impairment.

                  Goodwill and the intangible asset will continue to be tested
annually at the end of each fiscal year to determine whether they have been
impaired. Upon completion of each annual review, there can be no assurance that
a material charge will not be recorded. Other than as set forth above, during
the year ended March 31, 2005, the Company has not identified any indication of
goodwill impairment in its other reporting units.

Results of Operations

                  The following table presents the reported operating results
for the fiscal years ended March 31, 2005 and 2004, and pro forma financial data
for the fiscal year ended March 31, 2003. The financial data for Fiscal 2003 has
been retroactively adjusted for the EITF 00-21 accounting change effective April
1, 2003, and is exclusive of (i) the associated cumulative effect of the change
in accounting principle and (ii) the operating results of MarketVision:



                                                                       Year Ended March 31,
                                                           --------------------------------------------
                                                            As Reported     As Reported     Pro Forma
                                                           ------------    ------------    ------------
                                                               2005            2004            2003
                                                                            (restated)      (restated)
                                                           ------------    ------------    ------------
                                                                                  
Operations Data:
Sales                                                      $ 83,950,561    $ 69,280,484    $ 53,500,997
Reimbursable costs and expenses                              29,999,150      20,002,471      11,669,664
Outside production costs and expenses                        21,218,373      19,366,050      18,178,556
Salaries, payroll taxes and benefits                         20,593,053      19,989,835      15,500,981
General and administrative expenses                           9,167,161      10,171,960       7,720,088
Impairment charge                                                    --       4,131,224       7,537,279
Total operating expenses                                     80,977,737      73,661,540      60,606,568
Operating income (loss)                                       2,972,824      (4,381,056)     (7,105,571)
Interest expense, net                                          (226,483)       (240,288)       (293,471)
Other income                                                         --              --         255,350
Income (loss) before provision (benefit) for income
   taxes, equity in loss of affiliate, minority interest
   in net income of consolidated subsidiary and
   cumulative effect of change in accounting
   principle
                                                              2,746,341      (4,621,344)     (7,143,692)
Provision (benefit) for income taxes                          1,100,555      (1,644,186)     (2,782,131)
Equity in loss of affiliate                                          --              --         (11,500)
Minority interest in net income of consolidated
   subsidiary                                                  (494,165)       (105,359)             --
Net income (loss)                                             1,151,621      (3,082,517)     (4,373,061)

Per Share Data
Basic income (loss) per share applicable to common
   shareholders                                            $        .19    $       (.54)   $       (.87)
Diluted income (loss) per share applicable to
   common shareholders                                     $        .18    $       (.54)   $       (.87)

Weighted Average Shares Outstanding
Basic                                                         6,004,948       5,700,144       5,029,303
Diluted                                                       6,391,435       5,700,144       5,029,303


                                       16


                  The following table presents as reported and pro forma
operating data expressed as a percentage of sales for each of the fiscal years
ended March 31, 2005, 2004 and 2003, respectively. The financial data for Fiscal
2003 has been retroactively adjusted for the EITF 00-21 accounting change
effective April 1, 2003, and is exclusive (i) of the associated cumulative
effect of the change in accounting principle and (ii) the operating results of
MarketVision for the fiscal year ended March 31, 2003:



                                                                   Year Ended March 31,
                                                       ----------------------------------------------
                                                        As Reported      As Reported      Pro Forma
                                                       ------------     ------------     ------------
                                                           2005             2004             2003
                                                                         (restated)       (restated)
                                                       ------------     ------------     ------------
                                                                                       
Statement of Operations Data:
Sales                                                         100.0%           100.0%           100.0%
Reimbursable costs and expenses                                35.7%            28.9%            21.8%
Outside production costs and expenses                          25.3%            28.0%            34.0%
Salaries, payroll taxes and benefits                           24.5%            28.9%            29.0%
General and administrative expenses                            10.9%            14.7%            14.4%
Impairment charge                                                --              6.0%            14.1%
Total operating expenses                                       96.5%           106.3%           113.3%
Operating income (loss)                                         3.5%            (6.3%)          (13.3%)
Interest expense, net                                          (0.3%)           (0.3%)           (0.5%)
Other income                                                     --               --              0.5%
Income (loss) before provision (benefit) for income
   taxes, equity in loss of affiliate and minority
   interest in net income of consolidated subsidiary            3.3%            (6.7%)          (13.4%)
Provision (benefit) for income taxes                            1.3%            (2.4%)           (5.2%)
Minority interest in net income of consolidated
   subsidiary                                                  (0.6%)           (0.2%)             --
Net income (loss)                                               1.4%            (4.4%)           (8.2%)


                                       17


                  The following table presents as reported and pro forma
operating data expressed as a comparative percentage of change from the
immediately preceding fiscal year for each of the fiscal years ended March 31,
2005, 2004 and 2003, respectively. The financial data for Fiscal 2003 has been
retroactively adjusted for the EITF 00-21 accounting change effective April 1,
2003, exclusive of (i) the associated cumulative effect of the change in
accounting principle and (ii) the operating results of MarketVision for the
fiscal year ended March 31, 2003:



                                                                         Year Ended March 31,
                                                             ----------------------------------------------
                                                              As Reported      As Reported      Pro Forma
                                                             ------------     ------------     ------------
                                                                 2005             2004             2003
                                                                               (restated)       (restated)
                                                             ------------     ------------     ------------
                                                                                             
Statement of Operations Data:
Sales                                                                21.2%            29.5%           (10.7%)
Reimbursable costs and expenses                                      50.0%            71.4%            42.2%
Outside production costs and expenses                                 9.6%             6.5%           (24.4%)
Salaries, payroll taxes and benefits                                  3.0%            29.0%            (5.3%)
General and administrative expenses                                  (9.9%)           31.8%           (13.0%)
Impairment charge                                                  (100.0%)          (45.2%)          100.0%
Total operating expenses                                              9.9%            21.5%             5.4%
Operating income (loss)                                               n/a             38.3%          (398.7%)
Interest expense, net                                                (5.7%)          (18.1%)          (37.2%)
Other income                                                           --           (100.0%)          187.0%
Income (loss) before provision (benefit) for income
   taxes, equity in loss of affiliate and minority
   interest in net income of consolidated subsidiary                  n/a             35.3%          (457.0%)
Provision (benefit) for income taxes                                  n/a            (40.9%)         (425.7%)
Minority interest in net income of consolidated
   subsidiary                                                       369.0%           100.0%              --
Equity in (loss) of affiliate                                          --           (100.0%)          (36.1%)
Net income (loss)                                                     n/a             29.5%          (487.5%)


Fiscal Year 2005 Compared to Fiscal Year 2004

                  Sales. Sales for Fiscal 2005 were $83,951,000, compared to
sales of $69,280,000 for Fiscal 2004, an increase of $14,671,000. The following
table presents a comparative summary of the components of sales for Fiscal 2005
and 2004:



                                                       Year Ended March 31,
                                  ---------------------------------------------------------
          Sales                       2005            %             2004            %
          -----                   ------------   ------------   ------------   ------------
                                                                           
Core business                     $ 49,099,988           58.5   $ 46,883,538           67.7
MarketVision                         4,851,423            5.8      2,394,475            3.4
Reimbursable costs and expenses     29,999,150           35.7     20,002,471           28.9
                                  ------------   ------------   ------------   ------------
  Total sales                     $ 83,950,561          100.0   $ 69,280,484          100.0
                                  ============   ============   ============   ============


                  The Company's net increase in its core business sales for
Fiscal 2005 reflects (i) an increase in cross-sold services provided on behalf
of MarketVision, and (ii) increased event and interactive marketing services
revenues.

                  The increase in sales attributable to MarketVision was due to
an increase in client demand for the Company's Hispanic marketing services.

                  In the delivery of certain services to our clients, the
Company purchases a variety of items and services on their behalf for which it
is reimbursed. The amount of reimbursable costs and expenses, which are included
in revenues, will vary from period to period, based on the type and scope of the
promotional service being provided.

                                       18


                  Operating Expenses. Operating expenses for Fiscal 2005
increased by $7,316,000 and amounted to $80,978,000, compared to $73,662,000
for Fiscal 2004. The increase in operating expenses resulted from the aggregate
of the following:

                  Reimbursable Costs and Expenses. In the delivery of certain
services to our clients, the Company purchases a variety of items and services
on their behalf for which it is reimbursed. The amount of reimbursable costs and
expenses will vary from period to period, based on the type and scope of the
promotional service being provided. Reimbursable costs and expenses for Fiscal
2005 and Fiscal 2004 were $29,999,000 and $20,002,000, respectively. The
increase in reimbursable costs and expenses of approximately $9,997,000 in
Fiscal 2005 was primarily due to increases from MarketVision customers as well
as one U. S. Concepts customer. This was partially offset by lower reimbursable
costs and expenses from S&S in Fiscal 2005.

                  Outside Production Costs and Expenses. Outside production
costs and expenses consist of the cost of purchased materials, media, services
and other expenditures incurred in connection with and directly related to
sales. Outside production costs for Fiscal 2005 were $21,218,000 compared to
$19,366,000 for Fiscal 2004, an increase of $1,852,000. The weighted mix of
outside production costs and the mark-up related to these components may vary
significantly from project to project based on the type and scope of the service
being provided. Accordingly, for the fiscal years ended March 31, 2005 and 2004,
outside production costs as a percentage of sales are reflective of the
aggregate mix of client projects during such periods. Outside production costs
as a percentage of sales (exclusive of reimbursements of costs and expenses) for
the fiscal years ended March 31, 2005 and 2004 amounted to 39.3%.

                  Salaries, Payroll Taxes and Benefits. Salaries, payroll taxes
and benefits, exclusive of program reimbursable costs, consist of the salaries,
payroll taxes and benefit costs related to all direct labor, indirect labor and
overhead personnel. For Fiscal 2005, salaries, payroll taxes and benefits were
$20,593,000, compared to $19,990,000 for Fiscal 2004. The increase in these
costs of $603,000 was primarily attributable to added personnel in support of
MarketVision's increased level of operations.

                  General and Administrative Expenses. General and
administrative expenses consist of office and equipment rent, depreciation and
amortization, professional fees and other overhead expenses which for Fiscal
2005 were $9,167,000, compared to $10,172,000 for Fiscal 2004, a decrease of
$1,005,000. The decrease in these expenses was primarily the result of the
Company's continuing effort to more effectively manage and control costs, offset
by the inclusion of increased expenses of $255,000 at MarketVision. The
increased costs at MarketVision were primarily related to travel and
entertainment, rent and other general and administrative expenses incurred in
connection with MarketVision's growth in Fiscal 2005. General and administrative
expense for Fiscal 2005 includes a net credit of $66,000 for bad debt expense.
This was primarily the result of reversals of bad debt allowances that were
previously established for certain doubtful accounts which were collected during
the first quarter.

                  In the fourth quarter of Fiscal 2005, the Company corrected
its lease accounting practices to account for rent expense on a straight line
basis, the depreciation of leasehold improvements and the classification of
landlord allowances related to leasehold improvements. As a result of the
correction of this error and included in general and administrative expenses,
the Company recorded a non-cash charge of $299,000 in the fourth quarter
representing the cumulative rent adjustment applicable to a correction of its
accounting for the rent expense of its New York City offices in prior periods.
Previously, the Company recognized lease payment obligations as rent expense in
amounts to be paid as such obligations became due and payable, in lieu of
amortizing such obligations on a straight-line basis over the term of the lease.

                                       19


                  Impairment Charge. In reviewing the carrying value of its
goodwill at December 31, 2005, for the purpose of determining if there was any
impairment in goodwill, the Company concluded that in prior periods a portion of
the intercompany amounts due from one of its reporting units, Optimum Group,
previously considered as working capital should have been considered as part of
Optimum's carrying value for impairment valuation purposes. Accordingly, the
Company believes that the carrying value at March 31, 2005, 2004 and 2003 of
Optimum was greater than its fair value. As a result, the Company recorded
non-cash pre-tax charges of $4,131,000 and $7,537,000 for the years ended March
31, 2004 and 2003, respectively (net after tax in the amount of $2,520,000 and
$4,598,000, respectively), to reflect such impairments and reduce the carrying
value of goodwill associated with Optimum. The consolidated financial statements
as of and for the fiscal years ended March 31, 2005, 2004 and 2003 were restated
as a result of the Company's change in the methodology of valuing its goodwill
for impairment.

                  Operating Income (Loss). As a result of the above changes, the
Company's operating income for Fiscal 2005 increased to $2,973,000, from an
operating loss of $4,381,000 for the year ended March 31, 2004. The operating
income for the year ended March 31, 2005 included $1,385,000 of operating income
attributable to MarketVision.

                  Interest Expense, Net. Net interest expense, consisting of
interest expense of $276,000 offset by interest income of $50,000, for Fiscal
2005, amounted to $226,000, a decrease of $14,000, compared to net interest
expense of $240,000, consisting of interest expense of $314,000 offset by
interest income of $74,000, for Fiscal 2004. The decrease in interest expense
for Fiscal 2005 was primarily related to the decrease in the Company's
outstanding bank borrowings, offset by an increase in interest rates.

                  Income (Loss) Before Provision (Benefit) for Income Taxes,
Equity in Loss of Affiliate, Minority Interest in Net Income of Consolidated
Subsidiary and Cumulative Effect of Change in Accounting Principle for Revenue
Recognition. The Company's income (loss) before provision (benefit) for income
taxes, equity in loss of affiliate, minority interest in net income of
consolidated subsidiary and cumulative effect of change in accounting principle
for revenue recognition for Fiscal 2005 was $2,746,000, compared to a loss of
$4,621,000 for Fiscal 2004.

                  Provision (Benefit) For Income Taxes. The provision (benefit)
for federal, state and local income taxes for Fiscal 2005 and Fiscal 2004 were
based upon the Company's estimated effective tax rate for the respective fiscal
years.

                  Minority Interest in Net Income of Consolidated Subsidiary.
For Fiscal 2005, the Company reflected a non-cash charge of $494,000,
representing a third party's 51% ownership interest in the net income of
MarketVision, compared to a non-cash charge of $105,000 for such third party's
interest in the net income of MarketVision for Fiscal 2004.

                  Cumulative Effect of Change in Accounting Principle for
Revenue Recognition. For Fiscal 2004, the Company incurred a non-cash charge of
$2,183,000 representing the cumulative effect of a change in accounting
principle related to its adoption of EITF 00-21 on a cumulative basis as of
April 1, 2003.

                  Net Income (Loss). As a result of the items discussed above,
net income (loss) for Fiscal 2005 and Fiscal 2004 was $1,152,000 and
$(5,265,000), respectively.

                                       20


Fiscal Year 2004 Compared to Fiscal Year 2003

                  Sales. Sales for Fiscal 2004 were $69,280,000, compared to
sales of $59,956,000 for Fiscal 2003, an increase of $9,324,000. The following
table presents a comparative summary of the components of sales for Fiscal 2004
and 2003:



                                                     Year Ended March 31,
                                  ---------------------------------------------------------
           Sales                      2004            %             2003             %
           -----                  ------------   ------------   ------------   ------------
                                                                          
Core business                     $ 46,883,538           67.7   $ 48,286,540           80.5
MarketVision                         2,394,475            3.4             --             --
Reimbursable costs and expenses     20,002,471           28.9     11,669,664           19.5
                                  ------------   ------------   ------------   ------------
  Total sales                     $ 69,280,484          100.0   $ 59,956,204          100.0
                                  ============   ============   ============   ============


                  The Company experienced a net decrease of $1,403,000 in core
business sales during the year ended March 31, 2004, primarily attributable to a
short fall in the contracting of new sales, a part of which was due to a delay
caused by the extended period of a grocer's strike in Southern California. The
decrease was partially offset by (i) $2,479,000 of net sales included in Fiscal
2004 as a result of the adoption of EITF 00-21 and (ii) $1,059,000 of sales of
Digital Intelligence acquired on October 29, 2003.

                  The Company included sales of MarketVision for Fiscal 2004 as
a result of the consolidation of the operations of MarketVision pursuant to the
Company's adoption of FIN 46R.

                  In the delivery of certain services to our clients, the
Company purchases a variety of items and services on their behalf for which it
is reimbursed. The amount of reimbursable costs and expenses, which are included
in revenues, will vary from period to period, based on the type and scope of the
promotional service being provided.

                  Operating Expenses. Operating expenses for Fiscal 2004
increased by $9,181,000 and amounted to $73,662,000, compared to $64,481,000
for Fiscal 2003. The increase in operating expenses resulted from the aggregate
of the following:

                  Reimbursable Costs and Expenses. In the delivery of certain
services to our clients, the Company purchases a variety of items and services
on their behalf for which it is reimbursed. The amount of reimbursable costs and
expenses will vary from period to period, based on the type and scope of the
promotional service being provided. Reimbursable costs and expenses for the
Fiscal 2004 and Fiscal 2003 were $20,002,000 and $11,670,000, respectively.

                  Outside Production Costs and Expenses. Outside production
costs and expenses consist of the cost of purchased materials, media, services
and other expenditures incurred in connection with and directly related to
sales. Outside production costs for Fiscal 2004 were $19,366,000 compared to
$22,053,000 for Fiscal 2003, a decrease of $2,687,000. The weighted mix of
outside production costs and the mark-up related to these components may vary
significantly from project to project based on the type and scope of the service
being provided. Accordingly, for the Fiscal 2004 and Fiscal 2003, outside
production costs as a percentage of sales are reflective of the aggregate mix of
client projects during such periods.

                  Salaries, Payroll Taxes and Benefits. Salaries, payroll taxes
and benefits consist of the salaries, payroll taxes and benefit costs related to
all direct labor, indirect labor and overhead personnel. For Fiscal 2004,
salaries, payroll taxes and benefits were $19,990,000, compared to $15,501,000
for Fiscal 2003. The increase in these costs of $4,489,000 was primarily the
result of the inclusion of $1,130,000 attributable to the personnel of
MarketVision and added personnel at other subsidiaries of the Company.

                                       21


                  General and Administrative Expenses. General and
administrative expenses consist of office and equipment rent, depreciation and
amortization, professional fees and other overhead expenses which for Fiscal
2004 were $10,172,000, compared to $7,720,000 for Fiscal 2003, an increase of
$2,452,000. The increase in these expenses was primarily the result of the
inclusion of $940,000 of such expenses applicable to MarketVision and increases
of expenses incurred for (i) marketing, advertising and related travel and
entertainment expenses in the amount of $538,000, (ii) professional fees,
inclusive of personnel recruitment fees in the amount of $197,000, (iii) other
general and administrative expenses in the amount of $562,000 and (iv) the
provision for bad debts for potentially non-collectible accounts receivable in
the amount of $215,000.

                  Impairment Charge. In reviewing the carrying value of its
goodwill at December 31, 2005, for the purpose of determining if there was any
impairment in goodwill, the Company concluded that in prior periods a portion of
the intercompany amounts due from one of its reporting units, Optimum,
previously considered as working capital should have been considered as part of
Optimum's carrying value for impairment valuation purposes. Accordingly, the
Company believes that the carrying value at March 31, 2004 and 2003 of Optimum
was greater than its fair value. As a result, the Company recorded non-cash
pre-tax charges of $4,131,000 and $7,537,000 for the years ended March 31, 2004
and 2003, respectively, (net after tax in the amount of $2,520,000 and
$4,598,000) to reflect such impairments and reduce the carrying value of
goodwill associated with Optimum. The consolidated financial statements as of
and for the fiscal years ended March 31, 2004 and 2003 were restated as a result
of the Company's change in the methodology of valuing its goodwill for
impairment.

                  Operating Income (Loss). As a result of the changes in sales
and operating expenses, the Company's operating loss for Fiscal 2004 was
$4,381,000, compared to a loss of $4,525,000 for the year ended March 31, 2003.
The operating loss for the year ended March 31, 2004 included $275,000 of
operating income attributable to MarketVision.

                  Interest Expense. Interest expense for Fiscal 2004, inclusive
of $40,000 of interest expense applicable to MarketVision, decreased by $53,000
to $240,000, compared with interest expense in the amount of $293,000 for Fiscal
2003. The decrease in interest expense was primarily related to a reduction in
the Company's overall debt together with lower interest rates on the Company's
bank borrowings.

                  Other Income. Other income in Fiscal 2003 primarily resulted
from the Company's sale of certain of its Internet domain names, of limited
value to the Company, for $250,000.

                  Loss Before Benefit for Income Taxes, Equity in Loss of
Affiliate, Minority Interest in Net Income of Consolidated Subsidiary and
Cumulative Effect of Change in Accounting Principle for Revenue Recognition. The
Company's loss before benefit for income taxes, equity in loss of affiliate,
minority interest in net income of consolidated subsidiary and cumulative effect
of change in accounting principle for revenue recognition for Fiscal 2004 was
$4,621,000, compared to $4,563,000 for Fiscal 2003.

                  Benefit for Income Taxes. The benefit for federal, state and
local income taxes for Fiscal 2004 in the amount of $1,644,000 was net of a
provision for income taxes for MarketVision in the amount of $35,000 compared
with a benefit for federal, state and local income taxes in the amount of
$1,750,000 for Fiscal 2003. The benefitfor income taxes for Fiscal 2004 and 2003
were based upon the Company's estimated effective tax rate for each respective
fiscal year.

                                       22


                  Equity in Loss of Affiliate. For Fiscal 2004, the Company
includes the operations of its affiliate in its consolidated financial
statements, whereas for Fiscal 2003 the Company recorded a loss of $12,000 as
its share of losses from its 49% equity investment in MarketVision.

                  Minority Interest in the Net Income of Consolidated
Subsidiary. For Fiscal 2004, the Company reflected a non-cash charge of $105,000
representing a third party's 51% ownership interest in the net income of
MarketVision.

                  Cumulative Effect of Change in Accounting Principle for
Revenue Recognition. For Fiscal 2004, the Company incurred a non-cash charge of
$2,183,000 representing the cumulative effect of a change in accounting
principle related to its adoption of EITF 00-21 on a cumulative basis as of
April 1, 2003.

                  Net Loss. As a result of the items discussed above, net loss
for Fiscal 2004 was $5,265,000, compared to $2,825,000 for Fiscal 2003.

Liquidity and Capital Resources

         On March 24, 2005, the Company entered into an Amended and Restated
Credit Agreement with Signature Bank, under which amounts available for
borrowing under its revolving credit line were increased by $2,415,500 to $3
million, and the term loan portion of the credit facility was increased by
$1,050,000 to $4 million. On March 25, 2005, Signature advanced the Company the
increased portion of the term loan, a portion of which was used to repay the
remaining $425,000 in principal outstanding under its 9% subordinated note
issued in connection with its acquisition of Optimum. Borrowings under the
Credit Agreement are evidenced by promissory notes and are secured by all of the
Company's assets. The Company pays Signature a quarterly fee equal to .25% per
annum on the unused portion of the revolving credit line. Pursuant to the
Amended and Restated Credit Agreement:

     o   Principal payments on the term loan are to be made in 48 equal monthly
         installments of $83,333 commencing April 1, 2005. Prior to the
         amendment, principal payments to Signature on the term loan portion of
         the facility were $162,500 per month.
     o   The maturity date of loans made under the revolving credit line has
         been extended from July 22, 2006 to March 24, 2008.
     o   Interest on the revolving loans has been reduced to Signature's prime
         rate from its prime rate plus .50%, and interest on the term loan has
         been reduced to Signature's prime rate plus .50% from its prime rate
         plus 1.0%.
     o   Amounts that may be borrowed under the revolving line of credit are
         not subject to a borrowing base. Prior to the amendment, borrowings
         under the revolving line of credit were limited to a borrowing base
         consisting of 80% of "eligible" accounts receivables.
     o   The Company paid a $10,000 fee to Signature plus its legal costs and
         expenses.

                  The Credit Agreement provides for a number of affirmative and
negative covenants, restrictions, limitations and other conditions including,
among others, (i) limitations regarding the payment of cash dividends, (ii)
restriction on the use of proceeds, (iii) prohibition on incurring a
consolidated net loss, as defined in the Credit Agreement, in two consecutive
fiscal quarters or any fiscal year, (iv) compliance with a defined senior debt
leverage ratio and debt service ratio covenants, (v) maximum annual capital
expenditures, (vi) limitation on annual capital expenditures, and (vii)
maintenance of 15% of beneficially owned shares of the Company held by the
Company's management. At March 31, 2005, the Company was in compliance with its
covenants in the Credit Agreement.

                                       23


                  The following analysis of the Company's statements of cash
flows is inclusive of the cash flows of MarketVision. Summarized financial
information of MarketVision for Fiscal 2005 and Fiscal 2004 is as follows:



                                                                 March 31,        March 31,
                                                                   2005             2004
                                                               ------------     ------------
                                                                          
             Cash                                              $    223,000     $    107,000
             Current assets                                       5,698,000        1,325,000
             Current liabilities                                  4,563,000        1,137,000
             Working capital                                      1,135,000          188,000
             Net cash provided by operating activities              176,000          105,000
             Net income                                             969,000          199,000


                  At March 31, 2005, the Company had cash and cash equivalents
of $2,394,000, a working capital deficit of $1,276,000 (which includes
approximately $7,870,000 of deferred revenue), outstanding bank loans of
$4,584,500 and an outstanding bank letter of credit of $500,000, $2,415,500
available for borrowing under the revolving credit line, no subordinated debt
outstanding, and stockholders' equity of $10,008,000. In comparison, at March
31, 2004, the Company had cash and cash equivalents of $3,164,000, a working
capital deficit of $4,768,000 (which includes approximately $13,097,000 of
deferred revenue), outstanding bank loans of $4,985,000, an outstanding bank
letter of credit of $500,000, no additional availability under the Company's
revolving credit line, indebtedness of $425,000 under a subordinated note and
stockholders' equity of $8,060,000.

                  Operating Activities. Net cash used in operating activities
was $401,000 for Fiscal 2005. The net cash used in operating activities was
primarily attributable to the Company's net income of $1,152,000 for Fiscal 2005
(i) increased by $1,821,000, primarily from the aggregate of non-cash charges
for depreciation and amortization, deferred income taxes, minority interest of
consolidated subsidiary, and a non-cash reduction of the provision for bad debt
expense and (ii) reduced by the net effect of changes in accounts receivable,
accounts payable, deferred revenue, unbilled contracts in progress, and other
operating assets and liabilities.

                  Investing Activities. For Fiscal 2005, net cash used in
investing activities amounted to $269,000 as a result the purchase of fixed
assets. The Company does not expect to make material investments in fixed assets
in Fiscal 2006.

                  Financing Activities. For Fiscal 2005, net cash used in
financing activities amounted to $99,000 resulting from a net use of $825,000 to
reduce bank borrowings and payoff the remaining balance of subordinated debt,
$50,000 to pay costs associated with the amendments to the restated credit
agreement, $8,000 to pay costs incurred in connection with the Company's sale of
stock in Fiscal 2004, offset by proceeds of $784,000 from the exercise of stock
options and warrants.

                  For Fiscal 2005, the Company funded its activities from cash
provided by operating activities, loan borrowings under the Credit Agreement and
cash provided from the exercise of stock options and warrants. Management
believes that cash generated from operations together with the amount currently
available for borrowing under the revolving credit line will be sufficient to
meet the Company's cash requirements for Fiscal 2006, although there can be no
assurance in this regard. To the extent that the Company is required to seek
additional external financing, there can be no assurance that the Company will
be able to obtain such additional funding to satisfy its cash requirements for
Fiscal 2006 or as subsequently required to repay loans under the Credit
Agreement.

                                       24


Off-Balance Sheet Transactions

                  The Company is not a party to any "off-balance sheet
transactions" as defined in Item 301 of Regulation S-K.

Contractual Obligations

                  The table below sets forth as of March 31, 2005, future
minimum payments required to be made by the Company in respect of its debt
obligations, operating leases, and employment agreements.



                                              Payments Due Fiscal Year Ending March 31,
                ------------------------------------------------------------------------------------------------------

                   Total           2006           2007           2008           2009           2010        Thereafter
                ------------   ------------   ------------   ------------   ------------   ------------   ------------
Contractual
Obligations
- -----------
                                                                                     
Bank Term
  Loan          $  4,000,000   $  1,000,000   $  1,000,000   $  1,000,000   $  1,000,000   $         --   $         --
Bank
  Revolving
  Credit Loan        585,000             --             --        585,000             --             --             --
Operating
  Leases          14,443,000      1,888,000      1,784,000      1,808,000      1,525,000      1,330,000      6,108,000
Employment
  Agreements       2,630,000      2,518,000        112,000             --             --             --             --
                ------------   ------------   ------------   ------------   ------------   ------------   ------------
Total           $ 21,658,000   $  5,406,000   $  2,896,000   $  3,393,000   $  2,525,000   $  1,330,000   $  6,108,000
                ============   ============   ============   ============   ============   ============   ============


Note: In connection with U.S. Concepts' lease of New York office facilities, the
Company has provided the landlord of such facilities with a security deposit in
the form of a letter of credit in the amount of $500,000. The letter of credit,
which was issued by Signature under the Credit Agreement, expires October 30,
2006, at which time the Company will be required to provide a replacement letter
of credit or provide the landlord with a $500,000 cash deposit.

Impact of Recently Issued Accounting Standards

                  In May 2005, the FASB issued SFAS No. 154, "Accounting Changes
and Error Corrections - a replacement of APB Opinion No. 20 and FASB Statement
No. 3" ("SFAS No. 154"). This statement replaces APB Opinion No. 20 and FASB No.
3 and changes the requirements for the accounting for and reporting of a change
in accounting principle. SFAS No. 154 applies to all voluntary changes in
accounting principle and to changes required by an accounting pronouncement in
the unusual instance that the pronouncement does not include specific transition
provisions. This statement requires retrospective application to prior periods'
financial statements of changes in accounting principle, unless it is
impracticable to determine either the period-specific effects or the cumulative
effect of the change. When it is impracticable to determine the period-specific
effects of an accounting change on one or more individual prior periods
presented, the statement requires that the new accounting principle be applied
to the balances of assets and liabilities as of the beginning of the earliest
period for which retrospective application is practicable and that a
corresponding adjustment be made to the opening balance of retained earnings (or
other appropriate components of equity or net assets in the statement of
financial position) for that period rather than being reported in an income
statement. When it is impracticable to determine the cumulative effect of
applying a change in accounting principle to all prior periods, the statement
requires that the new accounting principle be applied as if it were adopted
prospectively from the earliest date practicable. SFAS No. 154 is effective for
accounting changes and corrections of errors made in fiscal years beginning
after December 15, 2005. Earlier adoption is permitted for accounting changes
and corrections of errors made in fiscal years beginning after the date the
statement is issued. The adoption of this statement is not expected to have a
material effect on the Company's consolidated financial statements.

                                       25


                  In December 2004, the FASB issued SFAS No. 123 (Revised 2004),
"Share-Based Payment" ("SFAS No. 123R"), that addresses the accounting for
share-based payment transactions in which a company receives employee services
in exchange for (a) equity instruments of the company or (b) liabilities that
are based on the fair value of the company's equity instruments or that may be
settled by the issuance of such equity instruments. SFAS No. 123R addresses all
forms of share-based payment awards, including shares issued under employee
stock purchase plans, stock options, restricted stock and stock appreciation
rights. SFAS No. 123R eliminates the ability to account for share-based
compensation transactions using APB Opinion No. 25, "Accounting for Stock Issued
to Employees," that was provided in Statement 123 as originally issued. Under
SFAS No. 123R companies are required to record compensation expense for all
share-based payment award transactions measured at fair value. This statement is
effective for fiscal years beginning after June 15, 2005. The Company
anticipates that the adoption of SFAS No. 123R will impact the reported
financial results of the Company in a manner similar to the effects shown in the
pro forma disclosure included in Note 1 of the accompanying audited financial
statements under the caption "Accounting for Stock Based Compensation."

Certain Transactions

MarketVision

                  On February 27, 2001, the Company acquired 49% of the shares
of capital stock of MarketVision which is a minority owned, predominately
Hispanic, ethnically oriented promotion agency headquartered in San Antonio,
Texas. The MarketVision acquisition had been accounted for as an equity
investment on the Company's consolidated balance sheet through the Company's
fiscal year ended March 31, 2003. Pursuant to the equity method of accounting,
the Company's balance sheet carrying value of the investment was periodically
adjusted to reflect the Company's 49% interest in the operations of
MarketVision. Effective in the fourth quarter of fiscal year ended March 31,
2004, the Company included in its consolidated financial statements the
operations of MarketVision pursuant to the adoption of FIN 46R.

                  In connection with the acquisition, the Company extended a
working capital credit line to MarketVision in the amount of $200,000. At March
31, 2005 and 2004, there were no borrowings by MarketVision outstanding under
this line of credit. In addition, from time to time the Company provides
promotional and related services for customers of MarketVision on MarketVision's
behalf. In these situations, the customers' contract is with MarketVision, and
the Company records amounts owed to it for these services and related expenses
on its balance sheet as due from affiliate. All intercompany transactions with
MarketVision are eliminated upon consolidation. Furthermore, pursuant to an
Administration and Marketing Services Agreement (the "Services Agreement")
between the Company and MarketVision, the Company provides MarketVision with
specific administrative, accounting, collection, financial, marketing and
project support services for a monthly fee currently in the amount of $55,000.
In accordance with the Services Agreement, the Company dedicates and allocates
certain of its resources and the specific time of certain of its personnel to
MarketVision.

                                       26


MarketVision Lease

                  On May 20, 2005, MarketVision entered into a five year lease
agreement with Yvonne Garcia, the President and 51% owner of MarketVision. The
lease provides for an annual base rental of $166,000 and additional rent of
$45,000 for maintenance fees, taxes and insurance. The additional rent is
adjusted annually for increases in the landlord's cost of maintenance fees,
taxes and insurance. The lease expires in May 2010.

Officer Loan

                  The Company has made loans to Paul A. Amershadian, a director
of the Company and its Executive Vice President-Marketing and Sales, aggregating
$550,000, which are evidenced by an Amended and Restated Promissory Note dated
May 24, 2001. The Amended and Restated Promissory Note is secured by (i) a first
lien and security interest in 282,127 shares of the Company's common stock owned
by Mr. Amershadian, (ii) a second mortgage on Mr. Amershadian's home and (iii)
collateral assignments of $550,000 of life insurance policies. The Amended and
Restated Promissory Note provides for payment of interest at a floating rate
equal to the highest rate at which the Company pays interest on its bank
borrowings, monthly payment of one-half of the interest that accrued over the
preceding month, payment of accrued interest and principal from one-half of the
after-tax amount, if any, of bonuses paid to Mr. Amershadian by the Company, and
payment of the remaining balance of principal and accrued interest on May 24,
2006. To date, Mr. Amershadian has not made any of the required monthly interest
payments under the Amended and Restated Promissory Note. At March 31, 2005, the
Amended and Restated Promissory Note is recorded in the Company's accounts as a
note receivable from officer in the amount of $789,000, which includes accrued
interest at March 31, 2005 in the amount of $239,000, of which $60,000 was past
due and owing at such date.

Optimum Lease

                  In connection with the Company's acquisition of Optimum, the
Company entered into a lease agreement with Thomas Lachenman, a director of the
Company and former owner of Optimum, for the lease of the Cincinnati principal
office of Optimum. The lease provides for an annual rental, which approximated
$160,000 in Fiscal Year 2005, to be adjusted annually based upon changes in the
local consumer price index. The lease expires in December 2010.

Item 7A.          Quantitative and Qualitative Disclosures About Market Risk

                  The Company's earnings and cash flows are subject to
fluctuations due to changes in interest rates primarily from its investment of
available cash balances in money market funds with portfolios of investment
grade corporate and U.S. government securities and, secondarily, from its
long-term debt arrangements. Under its current policies, the Company does not
use interest rate derivative instruments to manage exposure to interest rate
changes. See note 6 to "Notes to Consolidated Financial Statements-Debt."

Item 8.  Consolidated Financial Statements



         INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
                                                                                               Page
Consolidated Financial Statements of CoActive Marketing Group, Inc.
                                                                                             
     Report of Independent Registered Public Accounting Firm.....................................28
     Consolidated Balance Sheets as of March 31, 2005 (restated) and 2004 (restated).............29
     Consolidated Statements of Operations for the years ended
         March 31, 2005, 2004 (restated) and 2003 (restated).....................................30
     Consolidated Statements of Stockholders' Equity for the years ended
         March 31, 2005 (restated), 2004 (restated) and 2003 (restated)..........................31
     Consolidated Statements of Cash Flows for the years ended
         March 31, 2005, 2004 (restated) and 2003 (restated).....................................32
     Notes to Consolidated Financial Statements..................................................33


                                       27


             Report of Independent Registered Public Accounting Firm



The Board of Directors and Stockholders
CoActive Marketing Group, Inc.


We have audited the accompanying consolidated balance sheets of CoActive
Marketing Group, Inc. and subsidiaries as of March 31, 2005 and 2004, and the
related consolidated statements of operations, stockholders' equity and cash
flows for each of the three years in the period ended March 31, 2005. These
financial statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these financial statements based on
our audits.

We conducted our audits in accordance with the standards of the Public
Accounting Oversight Board (United States). Those standards require that we plan
and perform the audit to obtain reasonable assurance about whether the financial
statements are free of material misstatement. The Company is not required to
have, nor were we engaged to perform, an audit of its internal control over
financial reporting. Our audits included consideration of internal control over
financial reporting as a basis for designing audit procedures that are
appropriate in the circumstances, but not for the purpose of expressing an
opinion on the effectiveness of the Company's internal control over financial
reporting. Accordingly, we express no such opinion. An audit includes examining,
on a test basis, evidence supporting the amounts and disclosures in the
financial statements. An audit also includes assessing the accounting principles
used and significant estimates made by management, as well as evaluating the
overall financial statement presentation. We believe that our audits provide a
reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present
fairly, in all material respects, the financial position of CoActive Marketing
Group, Inc. and subsidiaries as of March 31, 2005 and 2004, and the results of
their operations and their cash flows for each of the three years in the period
ended March 31, 2005, in conformity with accounting principles generally
accepted in the United States.

In fiscal 2004, the Company changed its revenue recognition policy as required
by Emerging Issues Task Force Statement 00-21, "Accounting for Revenue
Arrangements with Multiple Deliverables." In fiscal 2004, the Company changed
the manner in which it reports an investment in an affiliate as required by FASB
Interpretation No. 46 (Revised).

As discussed in note 1, the consolidated financial statements have been restated
as of and for the years ended March 31, 2005, 2004 and 2003 to reflect an
adjustment for the impairment of goodwill.


                                             BDO SEIDMAN, LLP

Melville, New York
June 27, 2005
except for Note 1, as
to which is dated June 26, 2006

                                       28


                         COACTIVE MARKETING GROUP, INC.
                           CONSOLIDATED BALANCE SHEETS
                             MARCH 31, 2005 AND 2004


                                                                            2005           2004
                                                                         (restated)     (restated)
                                                                        ------------   ------------
                                Assets
                                                                                 
Current assets:
    Cash and cash equivalents                                           $  2,394,248   $  3,164,158
    Accounts receivable, net of allowance for doubtful accounts of
      $68,944 in 2005 and $295,981 in 2004                                 9,321,653     10,504,973
    Unbilled contracts in progress                                         3,739,233      2,083,507
    Deferred contract costs                                                  656,577        339,100
    Prepaid expenses and other current assets                                533,421        608,175
    Prepaid taxes and other receivables                                      123,902        449,582
                                                                        ------------   ------------
      Total current assets                                                16,769,034     17,149,495

Property and equipment, net                                                4,252,327      2,598,929

Note and interest receivable from officer                                    789,459        762,276
Goodwill                                                                   8,227,191      8,227,191
Intangible asset                                                             200,000        200,000
Deferred financing costs, net of amortization of $518,890 in 2005 and
    $478,098 in 2004                                                          82,142         72,905
Other assets                                                                 386,601         17,398
Deferred tax asset                                                         4,225,587      4,635,644
                                                                        ------------   ------------
   Total assets                                                         $ 34,932,341   $ 33,663,838
                                                                        ============   ============

                 Liabilities and Stockholders' Equity
Current liabilities:
    Accounts payable                                                    $  5,013,409   $  2,360,921
    Deferred revenue                                                       7,870,082     13,096,877
    Accrued job costs                                                      2,174,885      2,860,550
    Accrued compensation                                                     425,855        451,274
    Other accrued liabilities                                              1,192,140      1,124,923
    Accrued taxes payable                                                    144,396             --
    Deferred taxes payable                                                   224,170        147,943
    Notes payable bank - current                                           1,000,000      1,450,000
    Subordinated notes payable - current                                          --        425,000
                                                                        ------------   ------------
      Total current liabilities                                           18,044,937     21,917,488

Notes payable bank - long term                                             3,584,500      3,534,500
Deferred rent                                                              2,649,091             --
Minority interest of consolidated subsidiary                                 645,971        151,806
                                                                        ------------   ------------
   Total liabilities                                                      24,924,499     25,603,794
                                                                        ------------   ------------

Commitments and contingencies

Stockholders' equity:
    Class A convertible preferred stock, par value $.001; authorized
      650,000 shares; none issued and outstanding                                 --             --
    Class B convertible preferred stock, par value $.001; authorized
      700,000 shares; none issued and outstanding                                 --             --
    Preferred stock, undesignated; authorized 3,650,000 shares; none
      issued and outstanding                                                      --             --
    Common stock, par value $.001; authorized 25,000,000 shares;
      issued and outstanding 6,261,690 shares at March 31, 2005 and
      5,941,856 shares at March 31, 2004                                       6,261          5,941
    Additional paid-in capital                                             9,649,023      8,853,166
    Retained earnings (accumulated deficit)                                  352,558       (799,063)
                                                                        ------------   ------------
      Total stockholders' equity                                          10,007,842      8,060,044
                                                                        ------------   ------------
   Total liabilities and stockholders' equity                           $ 34,932,341   $ 33,663,838
                                                                        ============   ============

See accompanying notes to consolidated financial statements

                                       29


                         COACTIVE MARKETING GROUP, INC.
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                FOR THE YEARS ENDED MARCH 31, 2005, 2004 AND 2003



                                                                        2005            2004            2003
                                                                                     (restated)      (restated)
                                                                    ------------    ------------    ------------
                                                                                           
Sales                                                               $ 83,950,561    $ 69,280,484    $ 59,956,204

Operating expenses:
     Reimbursable costs and expenses                                  29,999,150      20,002,471      11,669,664
     Outside production costs and expenses                            21,218,373      19,366,050      22,053,092
     Salaries, payroll taxes and benefits                             20,593,053      19,989,835      15,500,981
     General and administrative expenses                               9,167,161      10,171,960       7,720,088
     Impairment charge                                                        --       4,131,224       7,537,279
                                                                    ------------    ------------    ------------
Total operating expenses                                              80,977,737      73,661,540      64,481,104
                                                                    ------------    ------------    ------------

Operating income (loss)                                                2,972,824      (4,381,056)     (4,524,900)

Interest expense, net                                                   (226,483)       (240,288)       (293,471)
Other income                                                                  --              --         255,350
                                                                    ------------    ------------    ------------
Income (loss) before provision (benefit) for income taxes,
     equity in loss of affiliate, minority interest in net income
     of consolidated subsidiary and cumulative effect of
     change in accounting                                              2,746,341      (4,621,344)     (4,563,021)
     principle for revenue recognition
Provision (benefit) for income taxes                                   1,100,555      (1,644,186)     (1,749,863)
Equity in loss of affiliate                                                   --              --         (11,500)
                                                                    ------------    ------------    ------------
Net income (loss) before minority interest in net
     income of consolidated subsidiary and cumulative
     effect of change in accounting principle for                      1,645,786      (2,977,158)     (2,824,658)
     revenue recognition
Minority interest in net income of consolidated                         (494,165)       (105,359)             --
     subsidiary
                                                                    ------------    ------------    ------------
Net income (loss) before cumulative effect of change in
     accounting principle for revenue recognition                      1,151,621      (3,082,517)     (2,824,658)
Cumulative effect of change in accounting principle for
     revenue recognition, net of income taxes                                 --      (2,182,814)             --
                                                                    ------------    ------------    ------------
Net income (loss)                                                   $  1,151,621    $ (5,265,331)   $ (2,824,658)
                                                                    ============    ============    ============

Net income (loss) per common share before cumulative effect of
     change in accounting principle for revenue recognition:
         Basic                                                      $        .19    $       (.54)   $       (.56)
                                                                    ============    ============    ============
         Diluted                                                    $        .18    $       (.54)   $       (.56)
                                                                    ============    ============    ============
Cumulative effect of change in accounting principle for
     revenue recognition, net of income taxes                       $         --    $       (.38)   $         --
                                                                    ------------    ------------    ------------
Net  income (loss) per common share after cumulative effect of
     change in accounting principle for revenue recognition:
         Basic                                                      $        .19    $       (.92)   $       (.56)
                                                                    ============    ============    ============
         Diluted                                                    $        .18    $       (.92)   $       (.56)
                                                                    ============    ============    ============

Weighted average number of shares outstanding:
         Basic                                                         6,004,948       5,700,144       5,029,303
         Dilutive effect of options and warrants                         386,487              --              --
                                                                    ------------    ------------    ------------
         Diluted                                                       6,391,435       5,700,144       5,029,303
                                                                    ============    ============    ============

Pro forma amounts assuming the change in accounting
   principle for revenue recognition is applied retroactively:
      Net income (loss)                                                                             $ (4,373,061)
      Net income (loss) per share:
        Basic                                                                                       $       (.87)
        Diluted                                                                                     $       (.87)
See accompanying notes to consolidated financial statements


                                       30


                         COACTIVE MARKETING GROUP, INC.
                 CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
                FOR THE YEARS ENDED MARCH 31, 2005, 2004 AND 2003



                                                Common Stock            Additional       Retained         Total
                                               par value $.001           Paid-in         Earnings      Stockholders'
                                                                         Capital       (Accumulated       Equity
                                         ---------------------------                     Deficit)
                                            Shares         Amount                       (restated)      (restated)
                                         ------------   ------------   ------------    ------------    ------------
                                                                                        
Balance, March 31, 2002                     5,028,481   $      5,028   $  6,744,598    $  7,290,926    $ 14,040,552

Exercise of options                             6,250              6          7,194              --           7,200

Net loss (restated)                                --             --             --      (2,824,658)     (2,824,658)
                                         ------------   ------------   ------------    ------------    ------------

Balance, March 31, 2003 (restated)          5,034,731          5,034      6,751,792       4,466,268      11,223,094

Stock issued in payment of earnout            100,000            100        217,900              --         218,000

Exercise of options                             2,625              2          6,560              --           6,562

Exercise of warrants and related tax
   benefit                                    152,500            153        247,566              --         247,719

Sale of stock                                 652,000            652      1,629,348              --       1,630,000

Net loss (restated)                                --             --             --      (5,265,331)     (5,265,331)
                                         ------------   ------------   ------------    ------------    ------------

Balance, March 31, 2004 (restated)          5,941,856          5,941      8,853,166        (799,063)      8,060,044

Costs incurred in connection with sale
   of stock                                        --             --         (8,400)             --          (8,400)

Exercise of options and warrants              319,834            320        783,806              --         784,126

Tax benefit of exercised options                   --             --         20,451              --          20,451

Net income                                         --             --             --       1,151,621       1,151,621
                                         ------------   ------------   ------------    ------------    ------------

Balance, March 31, 2005 (restated)          6,261,690   $      6,261   $  9,649,023    $    352,558    $ 10,007,842
                                         ============   ============   ============    ============    ============


See accompanying notes to consolidated financial statements.

                                       31


                         COACTIVE MARKETING GROUP, INC.
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                    YEARS ENDED MARCH 31, 2005, 2004 AND 2003



                                                                         2005            2004             2003
                                                                     ------------    ------------    ------------
                                                                                      (restated)       (restated)
                                                                                            
Cash flows from operating activities:
Net income (loss)                                                    $  1,151,621    $ (5,265,331)   $ (2,824,658)
Adjustments to reconcile net income (loss) to net cash (used in)
  provided by operating activities:
   Depreciation and amortization                                          975,795         806,251         642,195
   Deferred rent amortization                                             (41,645)             --              --
   (Credit) provision for bad debt expense                                (66,044)        215,569           5,412
   Interest income on note receivable from officer                        (27,183)        (29,276)       (120,000)
   Deferred income taxes                                                  486,284      (1,564,876)     (2,151,307)
   Equity in loss of affiliate                                                 --              --          11,500
   Minority interest of consolidated subsidiary                           494,165         101,724              --
   Impairment charge                                                           --       4,131,224       7,537,279
   Cumulative effect of change in accounting principle for revenue
   recognition                                                                 --       2,182,814              --
   Other                                                                       --           3,635              --
   Changes in operating assets and liabilities, net of effects of
   acquisitions:
     Decrease (increase) in accounts receivable                         1,249,364        (764,925)      1,011,053
     (Increase) in unbilled contracts in progress                      (1,655,726)       (290,425)     (1,967,154)
     (Increase) decrease in deferred contract costs                      (317,477)      1,749,943              --
     Decrease in prepaid expenses and other assets                         77,002         302,265         146,180
     Decrease (increase) in prepaid taxes and other receivables           325,680        (449,582)        141,831
     Increase (decrease) in accounts payable                            2,652,488      (4,089,716)       (831,252)
     (Decrease) increase in deferred revenue                           (5,226,795)      4,108,049        (865,470)
     (Decrease) increase in accrued job costs                            (685,665)      1,286,287         195,098
     (Decrease) increase in accrued compensation                          (25,419)        385,807          10,544
     Increase (decrease) in other accrued liabilities                      67,217        (217,656)        241,743
     Increase in accrued taxes payable                                    164,847          23,596         130,299
                                                                     ------------    ------------    ------------

Net cash (used in) provided by operating activities                      (401,491)      2,625,377       1,313,293
                                                                     ------------    ------------    ------------

Cash flows from investing activities:
   Purchases of fixed assets                                             (269,116)     (1,372,351)       (607,260)
   Acquisitions, net of cash acquired                                          --        (700,000)       (700,000)
   Increase in cash for consolidation of variable interest entity              --          35,691              --
   Advances to affiliate                                                       --              --        (722,989)
                                                                     ------------    ------------    ------------

Net cash used in investing activities                                    (269,116)     (2,036,660)     (2,030,249)
                                                                     ------------    ------------    ------------

Cash flows from financing activities:
   Proceeds from exercise of stock options and warrants                   784,126          98,062           7,200
   Borrowings of debt                                                   1,050,000       1,200,000       5,600,000
   Payments of debt                                                    (1,875,000)     (1,665,500)     (5,416,666)
   Financing costs                                                        (50,029)        (24,007)        (96,309)
   Costs incurred in connection with sale of stock                         (8,400)             --              --
   Proceeds from sale of stock                                                 --       1,630,000              --
                                                                     ------------    ------------    ------------

Net cash (used in) provided by financing activities                       (99,303)      1,238,555          94,225
                                                                     ------------    ------------    ------------

Net (decrease) increase in cash and cash equivalents                     (769,910)      1,827,272        (622,731)

Cash and cash equivalents at beginning of year                          3,164,158       1,336,886       1,959,617
                                                                     ------------    ------------    ------------
Cash and cash equivalents at end of year                             $  2,394,248    $  3,164,158    $  1,336,886
                                                                     ============    ============    ============

Supplemental disclosures of cash flow information:
   Interest paid during the period                                   $    289,010    $    274,273    $    278,664
                                                                     ============    ============    ============
   Income taxes paid during the period                               $    323,208    $    340,865    $    303,695
                                                                     ============    ============    ============
Noncash transactions relating to investing and financing
  activities consist of:
   Lease accounting correction                                       $  2,690,736    $         --    $         --
                                                                     ============    ============    ============
   Stock issued in payment of earnout                                $         --    $    218,000    $         --
                                                                     ============    ============    ============
   Accrued balance of earnout                                        $         --    $         --    $    593,750
                                                                     ============    ============    ============

See accompanying notes to consolidated financial statements

                                       32


                         COACTIVE MARKETING GROUP, INC.
                 NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
                           MARCH 31, 2005, 2004, 2003


(1)     Organization and Nature of Business
        -----------------------------------

        CoActive Marketing Group, Inc. (the "Company") is a full service
        marketing, sales promotion and interactive media services and e-commerce
        provider organization which designs, develops and implements turnkey
        customized national, regional and local consumer and trade promotion
        programs primarily for consumer product client companies. The Company's
        operations consist solely of this single segment. The Company's programs
        are designed to enhance the value of its clients' budgeted expenditures
        and achieve, in an objectively measurable way, its client's specific
        marketing and promotional objectives.

        Acquisition of TrikMedia LLC

        On October 29, 2003, a newly formed wholly-owned subsidiary of the
        Company, TrikMedia LLC, a Delaware limited liability company,
        ("TrikMedia") acquired certain assets and assumed certain liabilities of
        TrikMedia, Inc., a full service media agency engaged in providing
        digital marketing and advertising services, interactive software
        development and content creation. The purchase price of $885,000
        consisted of a cash payment of $700,000 and the assumption of $185,000
        of deferred revenue. In addition, the Company acquired fixed assets with
        a fair value of $36,000 and assumed additional liabilities in the amount
        of $17,000. The Company has accounted for the acquisition as a purchase
        whereby the excess of the purchase price over the fair value of net
        assets acquired; including costs of the acquisition, of approximately
        $866,000 has been classified as goodwill. On September 23, 2004,
        TrikMedia changed its name to Digital Intelligence Group LLC ("Digital
        Intelligence"). Pro forma information regarding the acquisition has not
        been provided as the results of operations of Digital Intelligence are
        not material.

        Acquisition of U.S. Concepts, Inc.

        On December 29, 1998, a wholly-owned subsidiary of the Company, U.S.
        Concepts, Inc., a Delaware corporation, ("U.S. Concepts") purchased
        substantially all of the assets and business from and assumed certain of
        the liabilities of Murphy Liquidating Corporation formerly known as U.S.
        Concepts, Inc., a New York corporation in a transaction accounted for as
        a purchase for $1,660,000. The purchase price was increased by an
        additional $2,293,750 (which included 100,000 shares of the Company's
        common stock with an aggregate value of $218,000 at the time of
        issuance) as a result of U.S. Concepts achieving specified pre-tax
        earnings targets during the four year period ended December 31, 2002.
        The acquisition of U.S. Concepts has been accounted for as a purchase
        whereby the excess of the purchase price, including costs of the
        acquisition, over the fair value of assets acquired less liabilities
        assumed of $3,881,000 has been classified as goodwill and through March
        31, 2002 was being amortized on a straight-line basis over a twenty-five
        year period. At March 31, 2003, as specified pre-tax earnings for the
        respective periods through December 31, 2002 were achieved, the Company
        paid additional installments of purchase price totaling $1,700,000.
        During Fiscal 2004, the Company issued 100,000 shares of common stock at
        a fair value of $218,000 to satisfy a portion of the earnout accrued in
        prior years. For Fiscal 2003 an additional purchase price of $1,293,750
        was reflected as additional goodwill.

                                       33


        Restatement

        The consolidated financial statements as of and for the fiscal years
        ended March 31, 2005, 2004 and 2003 were restated as a result of the
        Company's review of the goodwill associated with each of its reporting
        units. In reviewing the carrying value of its goodwill at December 31,
        2005, for the purpose of determining if there was any impairment in
        goodwill, the Company concluded that in prior periods a portion of the
        intercompany amounts due from one of its reporting units, Optimum Group
        LLC ("Optimum"), previously considered as working capital should have
        been included as part of Optimum's carrying value for impairment
        valuation purposes. Accordingly, the Company believes that the carrying
        value at March 31, 2005, 2004 and 2003 of Optimum was greater than its
        fair value. As a result, the Company recorded non-cash pre-tax charges
        of $4,131,000 and $7,537,000 for the years ended March 31, 2004 and
        2003, respectively (net after tax in the amount of $2,520,000 and
        $4,598,000, respectively), to reflect such impairments and reduce the
        carrying value of goodwill associated with Optimum. The adjustment
        required a restatement of the Company's consolidated balance sheets and
        consolidated statements of operations, as well as related adjustments to
        the Company's consolidated statements of stockholders' equity and
        consolidated statements of cash flows, without any effect on the
        Company's cash or net cash provided from operations at and for the
        fiscal years ended March 31, 2005, 2004 and 2003. The effect of the
        restatement on the Company's consolidated balance sheets for the fiscal
        years ended March 31, 2005 and 2004 and statements of operations at and
        for the fiscal years ended March 31, 2004 and 2003 are presented below:

        Consolidated Balance Sheet as of March 31, 2005 and 2004



                                               March 31, 2005                March 31, 2004
                                         ---------------------------   ---------------------------
                                        As previously                 As previously
                                           reported      As restated     reported      As restated
                                         ------------   ------------   ------------   ------------
                                                                          
        Goodwill, net                    $ 19,895,694   $  8,227,191   $ 19,895,694   $  8,227,191
        Deferred tax asset                         --      4,225,587         84,927      4,635,644
        Total assets                       42,375,257     34,932,341     40,781,624     33,663,838
        Deferred taxes payable                325,129             --             --             --
        Total liabilities                  25,249,629     24,924,499     25,603,794     25,603,794
        Retained earnings (accumulated
          deficit)                          7,470,344        352,558      6,318,723       (799,063)
        Total stockholders' equity         17,125,628     10,007,842     15,177,830      8,060,044
        Total liabilities and
          stockholders' equity             42,375,257     34,932,341     40,781,624     33,663,838


                                       34


        Consolidated Statement of Operations for the years ended March 31, 2004
        and 2003



                                                  March 31, 2004                  March 31, 2003
                                           ----------------------------    ----------------------------
                                          As previously                   As previously
                                             reported       As restated      reported       As restated
                                           ------------    ------------    ------------    ------------
                                                                               
        Impairment Charge                  $         --    $  4,131,224    $         --    $  7,537,279
        Operating expenses                   69,530,316      73,661,540      56,943,825      64,481,104
        Operating (loss) income                (249,832)     (4,381,056)      3,012,379      (4,524,900)
        (Loss) income before
          (benefit) provision for
          income taxes, equity in
          loss of affiliate,
          cumulative effect of
          change in accounting
          principle for revenue
          recognition and minority
          interest in net income of
          consolidated subsidiary              (490,120)     (4,621,344)      2,974,258      (4,563,021)
        (Benefit) provision for
          income taxes                          (33,008)     (1,644,186)      1,189,676      (1,749,863)
        Net income (loss) before
          minority interest in net
          income of subsidiary and
          cumulative effect of change in
          accounting principle for
          revenue recognition
                                               (457,112)     (2,977,158)      1,773,082      (2,824,658)
        Net income (loss) before
          cumulative effect of change in
          accounting principle for
          revenue recognition
                                               (562,471)     (3,082,517)      1,773,082      (2,824,658)
        Net income (loss)                    (2,745,285)     (5,265,331)      1,773,082      (2,824,658)


        Summary of Significant Accounting Policies

        (a)   Principles of Consolidation
              ---------------------------

              The consolidated financial statements include the financial
              statements of the Company and its wholly-owned subsidiaries. In
              addition, the consolidated financial statements, for Fiscal 2005
              and 2004, include the accounts of a variable interest entity,
              Garcia Baldwin, Inc. d/b/a MarketVision ("MarketVision"), an
              affiliate that provides ethnically oriented marketing and
              promotional services. The Company has determined that it is the
              primary beneficiary of this entity and has included the accounts
              of this entity, pursuant to the requirements of Financial
              Accounting Standards Board's ("FASB") Interpretation ("FIN") No.
              46 (Revised) ("FIN46R"), "Consolidation of Variable Interest
              Entities - an Interpretation of ARB No. 51." All significant
              intercompany balances and transactions have been eliminated in
              consolidation. The Company owns 49% of the common stock of
              MarketVision. A third party owns the remaining 51%. The third
              party owned portion of MarketVision is accounted for as minority
              interest in the Company's consolidated financial statements.

                                       35


        (b)   Adoption of EITF 00-21
              ----------------------

              The Company adopted EITF 00-21, "Accounting for Revenue
              Arrangements with Multiple Deliverables" ("EITF 00-21") in the
              fourth quarter of Fiscal 2004. EITF 00-21, which became effective
              for revenue arrangements entered into in fiscal periods beginning
              after June 15, 2003, provides guidance on how to determine when an
              arrangement that involves multiple revenue-generating activities
              or deliverables should be divided into separate units of
              accounting for revenue recognition purposes, and if this division
              is required, how the arrangement consideration should be allocated
              among the separate units of accounting. Prior to the adoption of
              EITF 00-21, the Company recognized revenue on its broadcast media
              and special event contracts on the percentage-of-completion method
              over the life of the contract as identifiable phases of services,
              such as concept creation and development, media purchase,
              production, media airing and event execution occurred. Under that
              method, the Company generally recognized a portion of the revenues
              attributable to those contracts upon signing by the Company's
              clients. Pursuant to EITF 00-21, with regard to contracts with
              multiple deliverables, the Company now recognizes income for each
              unit of accounting, as defined, identified within a contract. In
              contracts with multiple deliverables where separate units of
              accounting can not be defined, all of the contract's revenue is
              recognized as the media is aired and the events take place,
              without regard to the timing of the contracts' signing or when
              cash is received under these contracts. The adoption of EITF 00-21
              (effective April 1, 2003) resulted in a non-cash charge reported
              as a cumulative effect of a change in accounting principle of
              $2,183,000 in Fiscal 2004. The pro forma amounts presented in the
              consolidated statements of operations were calculated assuming the
              change in accounting principal was made retroactively to all years
              presented. For Fiscal 2004, the adoption of EITF 00-21 resulted in
              an increase in sales of $2,479,000 and an increase in outside
              production and expenses of $1,639,000. After giving effect to the
              implementation of EITF 00-21 and before the cumulative effect of
              the change in method of accounting for revenue recognition, the
              Company had a net loss of $(3,082,517) or $(.54) per common share
              for Fiscal 2004.

        (c)   Adoption of FIN 46R
              -------------------

              In January 2003, the FASB issued Interpretation No. 46 ("FIN 46"),
              "Consolidation of Variable Interest Entities - an Interpretation
              of ARB No. 51" with the objective of improving financial reporting
              by companies involved with variable interest entities. A variable
              interest entity is a corporation, partnership, trust, or any other
              legal structure used for business purposes that either (a) does
              not have equity investors with voting rights, or (b) has equity
              investors that do not provide sufficient financial resources for
              the entity to support its activities. Historically, entities
              generally were not consolidated unless the entity was controlled
              through voting interests. FIN 46 changes that by requiring a
              variable interest entity to be consolidated by a company if that
              company is subject to a majority of the risk of loss from the
              variable interest entity's activities or entitled to receive a
              majority of the entity's residual returns or both. A company that
              consolidates a variable interest entity is called the "primary
              beneficiary" of that entity. The provisions regarding
              implementation dates were revised by FIN 46 (Revised) ("FIN 46R").
              The consolidation requirements of FIN 46R apply to variable
              interest entities in the first year or interim period ending after
              March 15, 2004. Effective in the fourth quarter of Fiscal 2004,
              the Company adopted FIN 46R as it relates to the activities of its
              MarketVision affiliate. Accordingly, the operations and financial
              statements of MarketVision for the fiscal years ended March 31,
              2005 and 2004 are included in the consolidated financial
              statements of the Company, whereas for prior fiscal years, under
              the equity method of accounting, the Company reported its
              investment in MarketVision as adjusted for its share of net income
              or loss each fiscal year in the Company's financial statements.
              The Fiscal 2003 financial statements were not restated as the
              effects were immaterial. The effect of the Company's adoption of
              FIN 46R did not impact the Company's net loss in Fiscal 2004.

                                       36


        (d)   Reimbursable Costs and Expenses
              -------------------------------

              The Company records reimbursements received for reimbursable
              program costs and expenses as revenues, with the corresponding
              costs included in operating expenses as reimbursable costs and
              expenses. Such costs may include variable employee compensation
              costs.

        (e)   Revenue Recognition
              -------------------

              The Company's revenues are generated from projects subject to
              contracts requiring the Company to provide its services within
              specified time periods generally ranging up to twelve months. As a
              result, on any given date, the Company has projects in process at
              various stages of completion. Depending on the nature of the
              contract, revenue is recognized as follows: (i) on time and
              material service contracts, revenue is recognized as services are
              rendered and the costs are incurred; (ii) on fixed price retainer
              contracts, revenue is recognized on a straight-line basis over the
              term of the contract; (iii) on fixed price multiple services
              contracts, revenue is recognized over the term of the contract for
              the fair value of segments of the services rendered which qualify
              as separate activities or delivered units of service, to the
              extent multi-service arrangements are deemed inseparable, revenue
              on these contracts is recognized as the contracts are completed;
              (iv) on certain fixed price contracts, revenue is recognized on a
              percentage of completion basis, whereby the percentage of
              completion is determined by relating the actual cost of labor
              performed to date to the estimated total cost of labor for each
              contract; (v) on certain fixed price contracts, revenue is
              recognized on the basis of proportional performance as certain key
              milestones are delivered. Costs associated with the fulfillment of
              projects are accrued and recognized proportionately to the related
              revenue in order to ensure a matching of revenue and expenses in
              the proper period. Provisions for anticipated losses on
              uncompleted projects are made in the period in which such losses
              are determined. The Company's revenue recognition policy reflects
              the adoption of EITF 00-21 effective April 1, 2003.

        (f)   Cash Equivalents
              ----------------

              Investments with original maturities of three months or less at
              the time of purchase are considered cash equivalents. Due to the
              short-term nature of the cash equivalents, the carrying value
              approximates fair value.

        (g)   Accounts Receivable and Credit Policies
              ---------------------------------------

              The carrying amount of accounts receivable is reduced by a
              valuation allowance that reflects management's best estimate of
              the amounts that will not be collected. In addition to reviewing
              delinquent accounts receivable, management considers many factors
              in estimating its general allowance, including historical data,
              experience, customer types, credit worthiness, and economic
              trends. From time to time, management may adjust its assumptions
              for anticipated changes in any of those or other factors expected
              to affect collectability.

                                       37


        (h)   Property and Equipment
              ----------------------

              Property and equipment are stated at cost. Depreciation is
              computed on the straight-line method over the estimated useful
              lives of the assets, which are three to ten years. Leasehold
              improvements are amortized over the shorter of the lease term or
              the estimated useful life of the asset. Funds received from a
              landlord to reimburse the Company for the cost, or a portion of
              the cost, of leasehold improvements are recorded as deferred rent
              and amortized as reductions to rent expense over the lease term.
              In addition, to the extent that the Company leases a property, but
              does not move in until construction is complete it is the
              Company's policy to capitalize the lease's straight line rent
              expense allocable to the construction period as part of leasehold
              improvements and amortize such rent expense over the term of the
              lease.

        (i)   Deferred Contract Costs
              -----------------------

              Deferred contract costs represent direct contract costs and
              expenses incurred prior to the Company's related revenue
              recognition on such contracts.

        (j)   Long-Lived Assets
              -----------------

              The Company's long-lived assets include goodwill, intangible
              assets and property and equipment. The Company periodically
              reviews its property and equipment whenever events or changes in
              circumstances indicate that the carrying amount of the assets may
              not be recoverable through the estimated undiscounted future cash
              flows from the use of these assets, or if their depreciation
              periods should be accelerated. When any such impairment exists,
              the related assets will be written down to fair value. No
              impairments were identified as of March 31, 2005.

        (k)   Goodwill and Other Intangible Asset
              -----------------------------------

              Goodwill consists of the cost in excess of the fair value of the
              acquired net assets of the Company's subsidiary companies. The
              Company's other intangible asset consists of an Internet domain
              name and related intellectual property rights. At March 31, 2005
              and 2004, the Company had approximately $8,227,000 of goodwill and
              $200,000 as an intangible asset. During Fiscal 2004, the Company
              increased goodwill in the amount of $866,000 and $244,000 to
              reflect the goodwill relating to its acquisition of Digital
              Intelligence and its consolidation of MarketVision, respectively.

              In accordance with Statements of Financial Accounting Standards
              No. 141 ("SFAS 141"), "Business Combinations," and No 142 ("SFAS
              142"), "Goodwill and Other Intangible Assets," goodwill and
              intangible assets deemed to have indefinite lives are no longer
              amortized but are subject to annual impairment tests. Goodwill
              impairment tests require the comparison of the fair value and
              carrying value of reporting units. Measuring fair value of a
              reporting unit is generally based on valuation techniques using
              multiples of earnings. The Company assesses the potential
              impairment of goodwill annually and on an interim basis whenever
              events or changes in circumstances indicate that the carrying
              value may not be recoverable. Upon completion of such annual
              review, if impairment is found to have occurred, a corresponding
              charge will be recorded. Based on the guidance of SFAS 142, the
              Company has determined that it has five reporting units
              representing each of its subsidiaries.

                                       38


              The consolidated financial statements as of and for the fiscal
              years ended March 31, 2005, 2004 and 2003 were restated as a
              result of the Company's review of the carrying value of goodwill
              associated with each of its reporting units. In reviewing the
              carrying value of its goodwill at December 31, 2005, for the
              purpose of determining if there was any impairment in goodwill,
              the Company concluded that in prior periods a portion of the
              intercompany amounts due from one of its reporting units, Optimum,
              previously considered as working capital should have been
              considered as part of Optimum's carrying value for impairment
              valuation purposes. Accordingly, the Company believes that the
              carrying value at March 31, 2005, 2004 and 2003 of Optimum was
              greater than its fair value. As a result, the Company recorded
              non-cash pre-tax charges of $4,131,000 and $7,537,000 for the
              years ended March 31, 2004 and 2003, respectively (net after tax
              in the amount of $2,520,000 and $4,598,000, respectively), to
              reflect such impairments and reduce the carrying value of goodwill
              associated with Optimum. The consolidated financial statements as
              of and for the fiscal years ended March 31, 2005, 2004 and 2003
              were restated as a result of the Company's change in the
              methodology of valuing its goodwill for impairment.

              Goodwill and the intangible asset will continue to be tested
              annually at the end of each fiscal year to determine whether they
              have been impaired. Upon completion of each annual review, there
              can be no assurance that a material charge will not be recorded.
              Other than as set forth above, during the year ended March 31,
              2005, the Company has not identified any indication of goodwill
              impairment in its other reporting units.

        (l)   Deferred Financing Costs
              ------------------------

              Deferred financing costs consist of bank fees and legal costs
              incurred with respect to the Company's bank credit agreement, the
              amounts of which are being amortized over the remaining term of
              the credit agreement which expires in March 2009.

        (m)   Deferred Rent
              -------------

              Deferred rent consists of (i) the excess of the allocable straight
              line rent expense to date as compared to the total amount of rent
              due and payable through such period (ii) the capitalization of
              rent during any build out period during which the Company has the
              right to occupy the space but pays no rent or a reduced rate of
              rent, and (iii) funds received from landlords to reimburse the
              Company for the cost, or a portion of the cost, of leasehold
              improvements. Deferred rent is amortized as a reduction to rent
              expense over the term of the lease.

        (n)   Net Income (Loss) Per Common Share
              ----------------------------------

              The computation of basic earnings per common share is based upon
              the weighted average number of common shares outstanding during
              the year. The computation of diluted earnings per common and
              common equivalent share is based upon the weighted average number
              of common shares outstanding during the year, plus the assumed
              exercise of stock options and warrants, less the number of
              treasury shares assumed to be purchased from the proceeds of such
              exercises using the average market price of the Company's common
              stock. For the fiscal years ended March 31, 2005, 2004 and 2003
              1,127,221, 2,620,093 and 1,947,335 stock options and warrants, at
              exercise prices ranging from $2.31 to $10.00 for Fiscal 2005,
              $1.12 to $10.00 for Fiscal 2004 and $1.12 to $10.00 for Fiscal
              2003, respectively, have been excluded from the calculation of
              diluted earnings per share as their inclusion would be
              antidilutive. These options and warrants expire through 2014.

                                       39


        (o)   Income Taxes
              ------------

              The provision (benefit) for income taxes includes federal, state
              and local income taxes that are currently payable. Deferred income
              taxes are accounted for under the asset and liability method.
              Deferred tax assets and liabilities are recognized for the
              estimated future tax consequences attributable to differences
              between the financial statement carrying amounts of existing
              assets and liabilities and their respective tax bases and
              operating loss and tax credit carryforwards. Deferred tax assets
              and liabilities are measured using enacted tax rates expected to
              apply to taxable income in the years in which those temporary
              differences are expected to be recovered or settled. The effect on
              deferred tax assets and liabilities of a change in tax rates is
              recognized in income in the period that includes the enactment
              date.

        (p)   Accounting for Stock-Based Compensation
              ---------------------------------------

              The Company applies the intrinsic-value based method of accounting
              prescribed by Accounting Principles Board (APB) No. 25,
              "Accounting for Stock Issued to Employees," and related
              interpretations, in accounting for its stock-based compensation
              plans and accordingly, no compensation cost has been recognized
              for its stock options in the consolidated financial statements.
              The Company has elected not to implement the fair value based
              accounting method for employee stock options under SFAS No. 123,
              "Accounting for Stock-Based Compensation" ("SFAS 123"), but has
              elected to disclose the pro forma net income (loss) per share for
              employee stock option grants as if such method had been used to
              account for stock-based compensation costs described in SFAS 148
              "Accounting for Stock Based Compensation-Transition and Disclosure
              an amendment of SFAS Statement No. 123."

              The following table illustrates the effects on net income (loss)
              and earnings (loss) per share as if the Company had applied the
              fair value recognition provisions of SFAS No. 123 to its stock
              based incentive plans:



                                                        Fiscal 2005     Fiscal 2004      Fiscal 2003
                                                       -------------   -------------    -------------
                                                                         (restated)       (restated)
                                                                               
              Net income (loss) as reported            $   1,151,621   $  (5,265,331)   $  (2,824,658)
              Less compensation expense
                  determined under the fair value
                  method, net of tax (1)                     215,476         260,235          105,003
                                                       -------------   -------------    -------------

              Pro forma net income (loss)              $     936,145   $  (5,525,566)   $  (2,929,661)
                                                       =============   =============    =============

              Net income (loss) per share - Basic:
                  As reported                          $         .19   $        (.92)   $        (.56)
                  Pro forma                            $         .16   $        (.97)   $        (.58)

              Net income (loss) per share - Diluted:
                  As reported                          $         .18   $        (.92)   $        (.56)
                  Pro forma                            $         .15   $        (.97)   $        (.58)


              (1) Compensation expense for Fiscal 2004 and Fiscal 2003 has been
              restated to reflect net of tax amounts. The effects of these
              restatements were not material.

              The per share weighted-average fair value of stock options and
              warrants granted on their respective date of grant using the
              modified Black-Scholes option-pricing model and their related
              weighted-average assumptions are as follows:

                                       40




                                                              Fiscal 2005       Fiscal 2004      Fiscal 2003
                                                             -------------------------------------------------
                                                                                            
                  Risk-free interest rate                          4.90 %            1.67 %           2.25 %
                  Expected life - years                           10.00              5.54             5.00
                  Expected volatility                              67.3 %            50.0 %           50.0 %
                  Expected dividend yield                             0 %               0 %              0 %
                   Fair value of option grants                    $1.93             $1.34            $1.14


        (q)   Fair Value of Financial Instruments
              -----------------------------------

              The carrying value of all financial instruments classified as a
              current asset or liability, and long term debt, is deemed to
              approximate fair value due to the short maturity of these
              instruments and interest rates that approximate current market
              rates.

        (r)   Use of Estimates
              ----------------

              The preparation of the financial statements in conformity with
              accounting principles generally accepted in the United States of
              America requires management to make estimates and assumptions that
              affect the reported amounts of assets and liabilities and
              disclosure of the contingent assets and liabilities at the date of
              the financial statements and the reported amounts of revenues and
              expenses during the reporting period. Management bases its
              estimates on certain assumptions, which they believe are
              reasonable in the circumstances, and does not believe that any
              change in those assumptions would have a significant effect on the
              financial position or results of operations of the Company. Actual
              results could differ from those estimates.

        (s)   Recent Accounting Standards
              ---------------------------

              In May 2005, the FASB issued SFAS No. 154, "Accounting Changes and
              Error Corrections - A Replacement of APB Opinion No. 20 and FASB
              Statement No. 3." This statement replaces APB Opinion No. 20 and
              FASB No. 3 and changes the requirements for the accounting for and
              reporting of a change in accounting principle. This statement
              applies to all voluntary changes in accounting principle. It also
              applies to changes required by an accounting pronouncement in the
              unusual instance that the pronouncement does not include specific
              transition provisions. This statement requires retrospective
              application to prior periods' financial statements of changes in
              accounting principle, unless it is impracticable to determine
              either the period-specific effects or the cumulative effect of the
              change. When it is impracticable to determine the period-specific
              effects of an accounting change on one or more individual prior
              periods presented, the statement requires that the new accounting
              principle be applied to the balances of assets and liabilities as
              of the beginning of the earliest period for which retrospective
              application is practicable and that a corresponding adjustment be
              made to the opening balance of retained earnings (or other
              appropriate components of equity or net assets in the statement of
              financial position) for that period rather than being reported in
              an income statement. When it is impracticable to determine the
              cumulative effect of applying a change in accounting principle to
              all prior periods, the statement requires that the new accounting
              principle be applied as if it were adopted prospectively from the
              earliest date practicable. This statement is effective for
              accounting changes and corrections of errors made in fiscal years
              beginning after December 15, 2005. Earlier adoption is permitted
              for accounting changes and corrections of errors made in fiscal
              years beginning after the date the statement is issued. The
              adoption of this statement is not expected to have a material
              effect on the Company's consolidated financial statements.

                                       41


              In December 2004, the FASB issued SFAS No. 123 (Revised 2004),
              "Share-Based Payment" ("SFAS No. 123R"), that addresses the
              accounting for share-based payment transactions in which a company
              receives employee services in exchange for (a) equity instruments
              of the company or (b) liabilities that are based on the fair value
              of the company's equity instruments or that may be settled by the
              issuance of such equity instruments. SFAS No. 123R addresses all
              forms of share-based payment awards, including shares issued under
              employee stock purchase plans, stock options, restricted stock and
              stock appreciation rights. SFAS No. 123R eliminates the ability to
              account for share-based compensation transactions using APB
              Opinion No. 25, "Accounting for Stock Issued to Employees," that
              was provided in Statement 123 as originally issued. Under SFAS No.
              123R companies are required to record compensation expense for all
              share-based payment award transactions measured at fair value.
              This statement is effective for fiscal years beginning after June
              15, 2005. The Company anticipates that the adoption of SFAS No.
              123R will impact the reported financial results of the Company in
              a manner similar to the effects shown in the pro forma disclosure
              included in Note 1 above under the caption `Accounting for Stock
              Based Compensation."

        (t)   Lease Accounting Correction
              ---------------------------

              Until the fourth quarter of Fiscal 2005, the Company recognized
              certain lease obligations as they became due and payable. In light
              of recent announcements made by a number of public companies
              regarding lease accounting and a SEC clarification on the subject,
              the Company corrected its lease accounting. As a result, with
              regard to one of its office leases, the Company corrected its
              computation of rent expense, depreciation of leasehold
              improvements and the classification of landlord allowances related
              to leasehold improvements. The correction does not affect the
              Company's historical or future cash flows or the timing of
              payments under the related lease. The effect on the Company's
              prior years' earnings (loss) per share, cash flow from operations
              and stockholders' equity were deemed to be immaterial requiring no
              restatement.

              The Company has historically received reimbursements from certain
              clients for expenses, including, but not limited to, rent. Such
              reimbursements are made based on current rental payments payable
              independent of any straight-lining accounting methodology.
              Accordingly, in order to match the effect of the straight line
              rent adjustment to projected future reimbursements from clients,
              the Company has recorded a deferred asset for the estimated
              portion allocable to these clients as of March 31, 2005 as a
              result of the correction of this error. At March 31, 2005, the
              projected reimbursements from these clients for the effect of the
              straight line adjustment amounted to approximately $371,000 and
              are included in other assets. This asset will be amortized over
              the period of the clients' expected reimbursement. Should any of
              these clients elect not to renew their contracts with the Company
              prior to the payment of such amounts; the remaining asset or
              portion thereof may result in a charge to earnings.

              The Company recorded the correction as an operating expense in the
              fourth quarter of Fiscal 2005 resulting in a non-cash pre-tax
              charge to earnings of approximately $299,000. In addition, in
              connection with the correction, the Company recorded an increase
              in property and equipment - leasehold improvements, of $1,979,000,
              an increase in other assets of $371,000, an increase in deferred
              rent of $2,649,000 and a decrease in deferred taxes payable of
              $119,000.

                                       42


        (u)   Reclassifications
              -----------------

              Certain amounts as previously reported have been reclassified to
              conform to current year classifications.

(2)     Investment in MarketVision
        --------------------------

        Acquisition of 49% of MarketVision

        On February 27, 2001, the Company acquired 49% of the shares of capital
        stock of MarketVision which is a minority owned, predominately Hispanic,
        ethnically oriented promotion agency headquartered in San Antonio,
        Texas. The MarketVision acquisition had been accounted for as an equity
        investment on the Company's consolidated balance sheet through the
        Company's fiscal year ended March 31, 2003. Pursuant to the equity
        method of accounting, the Company's balance sheet carrying value of the
        investment was periodically adjusted to reflect the Company's 49%
        interest in the operations of MarketVision. Following its acquisition,
        the Company extended a line of credit to MarketVision in the amount of
        $200,000. At March 31, 2005 and 2004, there were no advances outstanding
        under this line of credit. Effective in the fourth quarter of fiscal
        year ended March 31, 2004, the Company included in its consolidated
        financial statements the financial statements of MarketVision, pursuant
        to the adoption of FIN 46R.

        On March 22, 2002, MarketVision entered into an Administration and
        Marketing Services Agreement with the Company pursuant to which the
        Company provides MarketVision with specific administrative, accounting,
        financial, marketing and project support services for a monthly fee of
        $35,000. This fee is adjusted periodically by the Company and
        MarketVision and as of May 1, 2005 the monthly fee was $55,000. In
        accordance with the agreement, the Company dedicates and allocates
        certain of its resources and the specific time of certain of its
        personnel to MarketVision. For Fiscal 2005 and 2004, the Company
        recorded fees in the amount of $655,000 and $570,000, respectively,
        which were eliminated in the consolidation of MarketVision, whereas in
        Fiscal 2003 fees of $450,000 were recorded as a reduction of operating
        expenses.

(3)     Notes Receivable From Officer
        -----------------------------

        Notes receivable from officer at March 31, 2005 and 2004 consist of an
        Amended and Restated Promissory Note (the "Amended Note") from an
        officer of the Company dated May 24, 2001 in the principal amount of
        $550,000 which (i) amended and restated two notes evidencing prior loans
        to such officer in the aggregate amount of $225,000 (which at March 31,
        2001 had unrecorded accrued interest of $119,299) and (ii) reflected an
        additional loan in the amount of $325,000. The Amended Note provides for
        (i) monthly interest payments at a floating rate equal to the highest
        rate at which the Company pays interest on its bank borrowings, (ii)
        monthly payment of one-half of the interest that accrue over the
        preceding month, (iii) payment of accrued interest and principal from
        one-half of the after-tax amount, if any, of bonuses paid to the officer
        by the Company, and (iii) payment of the remaining balance of principal
        and accrued interest on May 24, 2006. To date, the officer has not made
        any of the required monthly interest payments under the Amended Note.
        The Amended Note is secured by (i) a first lien and security interest in
        282,127 shares of the Company's common stock owned by the officer, (ii)

                                       43


        a second mortgage on the officer's home and (iii) collateral assignments
        of $550,000 of life insurance policies. At March 31, 2005 and 2004, the
        note due from officer with respect to the Amended Note of $789,459 and
        $726,276, respectively, included accrued interest in the amount of
        $239,000 and $212,000, respectively, of which $60,000 and $46,500 were
        past due and owing on such dates.

(4)     Property and Equipment
        ----------------------

        Property and equipment consist of the following:



                                                                March 31, 2005   March 31, 2004
                                                                --------------   --------------
                                                                           
              Furniture, fixtures and computer equipment        $    4,219,441   $    3,996,984
              Leasehold improvements                                 3,856,098        1,519,699
              Capitalized leases                                        21,748           21,748
                                                                --------------   --------------
                                                                     8,097,287        5,538,431
              Less: accumulated depreciation and amortization        3,844,960        2,939,502
                                                                --------------   --------------
                                                                $    4,252,327   $    2,598,929
                                                                ==============   ==============


        Depreciation and amortization expense on property and equipment for the
        years ended March 31, 2005, 2004 and 2003 amounted to $935,003, $656,270
        and $547,210, respectively.

        During the fourth quarter of Fiscal 2005, the Company recorded leasehold
        improvements, net of accumulated amortization, in the amount of
        $1,979,000 pursuant to a correction of an error relating to its lease
        accounting practices (note 1(t)). As a result of the correction, the
        Company recorded leasehold amortization expense of $340,000 during the
        fourth quarter of Fiscal 2005.

(5)     Leases
        ------

        The Company has several non-cancelable operating leases, primarily for
        property, that expire through 2015. Rent expense for the years ended
        March 31, 2005, 2004 and 2003, net of reimbursements from clients,
        amounted to $1,071,178, $965,310 and $838,162, respectively. One of the
        Company's facilities is leased from the former owner of Optimum, who is
        also a director of the Company, This lease expires in December 2010. The
        Company paid rent under this lease in each of Fiscal 2004 and 2005 in
        the amount of approximately $160,000. Another facility is leased by
        MarketVision from an entity owned and controlled by MarketVision's
        President and 51% owner, with a current annual base rent of $166,000 and
        additional rent of $45,000 for maintenance, taxes and insurance, which
        expires in May 2010. Future non-cancelable minimum lease payments under
        all of the leases as of March 31, 2005 are as follows:

                 Year ending March 31,
                        2006                                 $       1,888,000
                        2007                                         1,784,000
                        2008                                         1,808,000
                        2009                                         1,525,000
                        2010                                         1,330,000
                        Thereafter                                   6,108,000
                                                             -----------------
                                                             $      14,443,000
                                                             =================

                                       44


(6)     Debt
        ----

        Notes Payable, Bank
        -------------------

        At March 31, 2005, the Company's bank borrowings of $4,584,500
        (exclusive of a letter of credit outstanding in the amount of $500,000)
        reflect the terms and conditions of an Amended and Restated Credit
        Agreement ("Credit Agreement") entered into with a bank on March 24,
        2005. Pursuant to the Credit Agreement, amounts available for borrowing
        under its revolving credit line were increased by $2,415,500 to
        $3,000,000, and the term loan portion of the credit facility was
        increased by $1,050,000 to $4,000,000. On March 25, 2005, the bank
        advanced the Company the increased portion of the term loan. The Credit
        Agreement also provides a separate $500,000 letter of credit facility to
        support the Company's lease obligations with respect to its New York
        City offices. The Company utilized $425,000 of the proceeds of the
        increased term loan to pay in full its remaining obligations on the 9%
        subordinated note it issued in connection with its 1998 acquisition of
        Optimum Group. Remaining loan proceeds will be used for working capital
        purposes. Borrowings under the term loan and revolving credit facility
        are evidenced by promissory notes and are secured by all the Company's
        assets. Pursuant to the Credit Agreement:
        o   Principal payments on the term loan are to be made in 48 equal
            monthly installments of $83,333 commencing April 1, 2005. Prior to
            the amendment, principal payments on the term loan portion of the
            facility were $162,500 per month.
        o   The maturity date of the loans made under the revolving credit line
            was extended from July 22, 2006 to March 24, 2008.
        o   Interest on the revolving loans has been reduced to the bank's prime
            rate (5.75% at March 31, 2005) from its prime rate plus .50%, and
            interest on the term loan has been reduced to the bank's prime rate
            plus .50% (6.25% at March 31, 2005) from its prime rate plus 1.0%.
        o   Amounts that may be borrowed under the revolving line of credit are
            not subject to a borrowing base. Prior to the amendment, borrowings
            under the revolving line of credit were limited to a borrowing base
            consisting of 80% of "eligible" accounts receivable.
        o   The Company paid a $10,000 fee to the bank plus its legal costs and
            expenses.

        Further, the Credit Agreement provides for a number of affirmative and
        negative covenants, restrictions, limitations and other conditions
        including, among others, (i) limitations regarding the payment of cash
        dividends, (ii) use of proceeds, (iii) prohibition on incurring a
        consolidated net loss, as defined in the Credit Agreement in two
        consecutive fiscal quarters or any fiscal year, (iv) compliance with a
        defined senior debt leverage ratio and debt service ratio covenants, (v)
        maximum annual capital expenditures and (vi) maintenance of 15% of
        beneficially owned shares of the Company held by the Company's
        management. At March 31, 2005, the Company was in compliance with its
        covenants in the Credit Agreement.

        Total debt as of March 31, 2005 and 2004 is summarized as follows:



                                                                    2005         2004
                                                                 ----------   ----------
                                                                        
        Term loan note payable                                   $4,000,000   $4,400,000
        Revolving loan note payable                                 584,500      584,500
        9% subordinated note payable to OG Holding Corporation           --      425,000
                                                                 ----------   ----------
             Total debt                                           4,584,500    5,409,500
             Less current portion                                 1,000,000    1,875,000
                                                                 ----------   ----------
             Total long-term debt                                $3,584,500   $3,534,500
                                                                 ==========   ==========


        Maturities of notes payable are as follows:

                                       45


                                       Term Loan    Revolving    Total Notes
                                         Note       Loan Note     Payable
                                        Payable      Payable        Bank
                                       ----------   ----------   ----------
                  2006                 $1,000,000   $       --   $1,000,000
                  2007                  1,000,000           --    1,000,000
                  2008                  1,000,000      584,500    1,584,500
                  2009                  1,000,000           --    1,000,000
                                       ----------   ----------   ----------
                                       $4,000,000   $  584,500   $4,584,500
                                       ==========   ==========   ==========

(7)     Stockholders' Equity
        --------------------

        Common Stock Reserved for Issuance
        ----------------------------------

        (i)   Stock Options
              -------------

              Under the Company's 1992 Stock Option Plan (the "1992 Plan"),
              employees of the Company and its affiliates and members of the
              Board of Directors were granted options to purchase shares of
              common stock of the Company. Options granted under the 1992 Plan
              were either intended to qualify as incentive stock options under
              the Internal Revenue Code of 1986, or non-qualified options.
              Grants under the 1992 Plan were awarded by a committee of the
              Board of Directors, and are exercisable over periods not exceeding
              ten years from date of grant. The option price for incentive stock
              options granted under the 1992 Plan must be at least 100% of the
              fair market value of the shares on the date of grant, while the
              price for non-qualified options granted to employees and employee
              directors is determined by the committee of the Board of
              Directors. The 1992 Plan was amended on May 11, 1999 to increase
              the maximum number of shares of common stock for which options may
              be granted to 1,500,000 shares.

              On May 11, 1999, the Company established the 1997 Executive
              Officer Stock Option Plan (the "1997 Plan"), pursuant to which (i)
              a maximum of 375,000 non-qualified stock options may be granted to
              purchase shares of common stock, (ii) three officers of the
              Company were each granted 125,000 non-qualified stock options to
              purchase shares of common stock in exchange for the surrender by
              each of their incentive stock options to purchase 125,000 shares
              of common stock issued on May 2, 1997 pursuant to the Company's
              1992 Stock Option Plan and (iii) the exercise price and other
              terms and conditions of the options granted are identical to those
              of the options surrendered.

              On July 1, 2002, the Company established the 2002 Long-Term
              Incentive Plan (the "2002 Plan") providing for the grant of
              options or other awards to employees, officers or directors of,
              consultants to, the Company or its subsidiaries to acquire up to
              an aggregate of 750,000 shares of Common Stock. Options granted
              under the 2002 Plan may either be intended to qualify as incentive
              stock options under the Internal Revenue Code of 1986, or may be
              non-qualified options. Grants under the 2002 Plan are awarded by a
              committee of the Board of Directors, and are exercisable over
              periods not exceeding ten years from date of grant. The option
              price for incentive stock options granted under the 2002 Plan must
              be at least 100% of the fair market value of the shares on the
              date of grant, while the price for non-qualified options granted
              is determined by the Committee of the Board of Directors.


              Changes in options outstanding and options exercisable and shares
              reserved for issuance at March 31, 2005 under all plans are as
              follows:

                                       46




                                             Weighted
                                          average price
                                             per share        Outstanding      Exercisable (D)
                                          ---------------   ---------------    ---------------
                                                                            
              Balance at March 31, 2002   $          2.84         1,739,501          1,564,779

              Became exercisable          $          2.32                --             74,083
              Granted (A)                 $          2.50           495,000             94,333
              Exercised                   $          1.15            (6,250)            (6,250)
              Canceled                    $          5.29          (280,916)          (281,296)
                                          ---------------   ---------------    ---------------

              Balance at March 31, 2003   $          2.40         1,947,335          1,445,649

              Became exercisable          $          2.44                --            193,146
              Granted (B)                 $          2.93           255,000            171,252
              Exercised                   $          2.50            (2,625)            (2,625)
              Canceled                    $          2.72           (69,481)           (35,775)
                                          ---------------   ---------------    ---------------

              Balance at March 31, 2004   $          2.46         2,130,229          1,771,647

              Became exercisable          $          2.60                --            293,585
              Granted (C)                 $          2.48            27,500             13,752
              Exercised                   $          2.31           (68,750)           (68,750)
              Canceled                    $          3.38           (96,741)           (96,741)
                                          ---------------   ---------------    ---------------

              Balance at March 31, 2005   $          2.42         1,992,238          1,913,493
                                          ===============   ===============    ===============


                (A) Represents options granted to management of the Company's
                    subsidiaries to purchase 495,000 shares at an exercise price
                    of $2.50. Of the options granted, 94,333 became exercisable
                    prior to March 31, 2003 and the balance are exercisable as
                    follows:

                             43,333 on January 1, 2004
                             43,334 on January 1, 2005
                             42,500 on September 1, 2003, 2004, 2005 and 2006
                             51,000 on December 31, 2003 and 2004
                             42,000 on January 1, 2005

                (B) Represents options granted to purchase 227,500 shares at an
                    exercise price of $3.00 and 27,500 shares at an exercise
                    price of $2.33. Of the options granted, 171,252 became
                    exercisable prior to March 31, 2004 and of the balances,
                    13,748 are exercisable on April 30, 2004 and 70,000 are
                    exercisable on March 31, 2005.

                (C) Represents options granted to purchase 27,500 shares at an
                    exercise price of $2.48. Of the options granted, 13,752
                    became exercisable prior to March 31, 2005 and 13,748 are
                    exercisable on April 30, 2005.

                (D) Options exercisable at March 31, 2005, 2004 and 2003 had a
                    weighted average exercise price of $2.41, $2.43 and $2.38,
                    respectively.

              The options outstanding and exercisable as of March 31, 2005 are
              summarized in ranges as follows:

                                       47




                                                 Weighted
                                  Number of      average      Weighted                          Weighted
                                   options       exercise     average       Exercisable     average exercise
    Range of exercise price      outstanding      price    remaining life      shares       price of shares
    -----------------------      -----------      -----    --------------      ------       ---------------
                                                                                   
          $1.12 - 2.50             1,361,113     $  1.83         1.72          1,282,368          $   1.78

          $2.80 - 4.00               624,250     $  3.62         2.50            624,250          $   3.62

        more than $4.00                6,875     $ 10.00         3.08              6,875          $  10.00
                                   ---------     -------         ----          ---------          --------

                                   1,992,238     $  2.42         1.97          1,913,493          $   2.41
                                   =========     =======         ====          =========          ========


        (ii)  Warrants
              --------

              At March 31, 2005, outstanding warrants to purchase shares of the
              Company's common stock in the amount of 246,396 were exercisable
              at a weighted average price per share of $1.90. In January 2005,
              warrants to purchase 251,084 shares of the Company's common stock
              were exercised at $2.49. During Fiscal 2005, pursuant to
              anti-dilution provisions contained in the warrants, the warrants
              became exercisable for an additional 7,616 shares of the Company's
              common stock. The value of the additional warrants granted were
              deemed to be immaterial. At March 31, 2004, outstanding warrants
              to purchase shares of the Company's common stock in the amount of
              489,864 were exercisable at a weighted average price per share of
              $2.23. At March 31, 2003 outstanding warrants to purchase shares
              of the Company's common stock in the amount of 642,364 were
              exercisable at a weighted average price per share of $1.85. At
              March 31, 2005, these warrants are exercisable over the next two
              years.

(8)     Other Income
        ------------

        Other income at March 31, 2003 was primarily the result of the Company's
        sale of certain of its Internet domain names for $250,000.

(9)     Income Taxes
        ------------

        The components of income tax provision (benefit) for the years ended
        March 31, 2005, 2004, and 2003 are as follows:



                                     March 31, 2005              March 31, 2004*               March 31, 2003
                                                                   (restated)                    (restated)
                               -------------------------   --------------------------    -------------------------
                                                                                    
        Current:
           State and local     $    54,953                 $    25,440                   $   232,338
           Federal                 559,318       614,271      (126,516)      (101,076)       169,106       401,444
                               -----------                 -----------                   -----------

        Deferred:
           Federal and State                     486,284                   (2,998,320)                  (2,151,307)
                                             -----------                  -----------                  -----------

                                             $ 1,100,555                  $(3,099,396)                 $(1,749,863)
                                             ===========                  ===========                  ===========

         *Income tax benefit before cumulative
          effect of the change in accounting
          principle for revenue recognition                               $(1,644,186)

          Cumulative effect of change in
          accounting principle for
          revenue recognition                                              (1,455,210)
                                                                          -----------
                                                                          $(3,099,396)
                                                                          ===========


                                       48


         The differences between the provision (benefit) for income taxes
         computed at the federal statutory rate and the reported amount of tax
         expense attributable to income (loss) before provision (benefit) for
         income taxes, equity in loss of affiliate, minority interest in net
         income of consolidated subsidiary and cumulative effect of a change in
         accounting principle for the years ended March 31, 2005, 2004 and 2003
         are as follows:



                                                                        Rate
                                                        -------------------------------------
                                                           2005         2004          2003
                                                        ----------   ----------    ----------
                                                                                
        Statutory Federal income tax                          34.0 %      (34.0) %      (34.0)%
        State and local taxes, net of Federal benefit          3.0         (5.2)         (4.8)
        Under accrual from prior year                          1.6          1.7            --
        Permanent differences                                   .9           .5            --
        Depreciation and other                                  .6          1.4            .5
                                                        ----------   ----------    ----------
        Effective tax rate                                    40.1 %      (35.6) %      (38.3)%
                                                        ==========   ==========    ==========

        The tax effects of temporary differences between the financial reporting
        and tax bases of assets and liabilities that are included in net
        deferred tax liability are as follows:


                                                             March 31,       March 31,       March 31,
                                                               2005            2004            2003
                                                                            (restated)      (restated)
                                                           ------------    ------------    ------------
                                                                                  
        Deferred tax (liabilities) assets:
        Current:
             Unbilled revenue                              $   (224,170)   $   (147,943)   $   (548,097)
                                                           ------------    ------------    ------------
        Long-term:
             Goodwill, principally due to differences in
               amortization                                   2,053,441       2,701,481       1,869,454
             Net operating loss carryforwards                 2,297,092       2,046,163          55,740
             Other                                             (124,946)       (112,000)        (65,701)
                                                           ------------    ------------    ------------
                                                              4,225,587       4,635,644       1,859,493
                                                           ------------    ------------    ------------
        Net deferred tax asset (liability)                 $  4,001,417    $  4,487,701    $  1,311,396
                                                           ============    ============    ============


        At March 31, 2005, the Company has federal net operating loss
        carry-forwards of approximately $5,333,000 that expire through 2024. For
        March 31, 2003, the Company and its wholly-owned subsidiaries filed a
        consolidated federal income tax return. For March 31, 2005 and 2004, the
        Company's wholly-owned subsidiaries are single-member limited liability
        companies that are disregarded for federal income tax return purposes.
        As such, the Company is no longer required to file a federal
        consolidated income tax return.

(10)    Significant Customers
        ---------------------

        For the fiscal years ended March 31, 2005 and 2004, Diageo North
        America, Inc. ("Diageo") accounted for approximately 27% and 13%,
        respectively, of the Company's revenues. For the fiscal years ended
        March 31, 2005, 2004 and 2003, Schieffelin & Somerset Co. and its
        successor entities ("S&S"), accounted for approximately 13%, 30% and
        35%, respectively, of its revenues. These revenues respectively included
        revenues attributable to program reimbursable costs and expenses for

                                       49


        Diageo of 17% and 5% of revenues for the years ended March 31, 2005 and
        2004, and 9%, 21% and 19% for S&S, respectively, for the years ended
        March 31, 2005, 2004, and 2003. At March 31, 2005 and 2004, Diageo
        accounted for 9% and 12%, respectively, of the Company's accounts
        receivable. At March 31, 2005 and 2004, S&S accounted for 1% and 35%,
        respectively, of accounts receivable.

(11)    Employee Benefit Plan
        ---------------------

        The Company has a savings plan available to substantially all salaried
        employees which is intended to qualify as a deferred compensation plan
        under Section 401(k) of the Internal Revenue Code (the "401(k) Plan").
        Pursuant to the 401(k) Plan, employees may contribute up to 15% of their
        eligible compensation, up to the maximum amount allowed by law. The
        Company at its sole discretion may from time to time make a
        discretionary matching contribution as it deems advisable. For the years
        ended March 31, 2005, 2004 and 2003, the Company made discretionary
        contributions of approximately $251,000, $313,000 and $331,000,
        respectively.

(12)    Commitments
        -----------

        Employment Agreements
        ---------------------

        The Company has employment contracts with various employees, including
        four of its officers and directors as well as with nine other employees.
        These agreements generally contain non-compete provisions and have a
        remaining term of twelve to eighteen months. At March 31, 2005, the
        Company's remaining aggregate commitment under the employment agreements
        is approximately $2,630,000 and such commitments amount to $2,518,000
        and $112,000 for Fiscal 2006 and 2007, respectively. The aggregate
        commitment does not include amounts that may be earned as a bonus.

(13)    Related Party Transactions
        --------------------------

        (a)   On January 26, 2004, Brian Murphy, a director of the Company and
              the chief executive officer of the Company's U.S. Concepts
              subsidiary, purchased from the Company 150,000 shares of a newly
              designated class of the Company's preferred stock for an aggregate
              purchase price of $600,000. Thereafter, on February 9, 2004, the
              Company sold an aggregate of 412,000 shares of the Company's
              common stock, at a price of $2.50, to five individuals, consisting
              of the Company's president and chief executive officer, three of
              the Company's other directors and an officer of one of the
              Company's subsidiaries, resulting in an additional $1,030,000 of
              cash proceeds to the Company. In connection with such sale of
              common stock, and pursuant to the terms upon which Mr. Murphy
              purchased the shares of preferred stock described above, Mr.
              Murphy was issued an additional 240,000 shares of common stock in
              exchange for the cancellation of such preferred stock.

        (b)   In connection with the Company's acquisition of Optimum, the
              Company entered into a lease agreement with Thomas Lachenman, a
              director of the Company and former owner of Optimum, for the lease
              of the Cincinnati principal office of Optimum. The lease provides
              for an annual rental, adjusted annually based upon changes in the
              local consumer price index. Rent expense under this lease amounted
              to approximately $160,000 in each of Fiscal 2004 and 2005. The
              lease expires in December 2010.

        (c)   On May 20, 2005, MarketVision entered into a five year lease
              agreement with an entity owned and controlled by Yvonne Garcia,
              MarketVision's President and 51% owner. The lease provides for an

                                       50


              annual base rental of $166,000 and additional rent of $45,000 for
              maintenance fees, taxes and insurance. The additional rent is
              adjusted annually for increases in the landlord's cost of
              maintenance fees, taxes and insurance. The lease expires in May
              2010.

(14)    Summarized Quarterly Consolidated Financial Data (Unaudited)
        ------------------------------------------------------------

        The quarterly information for the quarter ended March 31, 2004, as
        provided in the table below, reflects a restatement resulting from the
        Company recording an impairment charge in the carrying value of its
        goodwill of $4,131,000.

        The quarterly information for the first three quarters of Fiscal 2004
        reflects the quarters as restated reflecting the adoption of EITF 00-21
        and FIN 46R as of April 1, 2003.


                         COACTIVE MARKETING GROUP, INC.
                      CONSOLIDATED STATEMENT OF OPERATIONS



                                                            Second            Third
                                       First Quarter     Quarter Ended     Quarter Ended    Fourth Quarter
                                       Ended June 30,    September 30,      December 31,    Ended March 31,
                                           2004              2004              2004              2005
                                      ---------------   ---------------   ---------------   ---------------
                                                                                
Sales                                 $    19,403,094   $    23,223,187   $    21,203,984   $    20,120,296
Operating expenses                         18,994,099        21,993,843        20,065,741        19,924,054
                                      ---------------   ---------------   ---------------   ---------------
Operating income                              408,995         1,229,344         1,138,243           196,242
                                      ---------------   ---------------   ---------------   ---------------
Net income (loss)                     $       197,537   $       659,826   $       448,594   $      (154,336)
Net income (loss) per common share:
      Basic                           $           .03   $           .11   $           .08   $          (.02)
      Diluted                         $           .03   $           .10   $           .07   $          (.02)
Weighted average common shares:
      Basic                                 5,941,856         5,941,856         5,943,255         6,192,823
      Diluted                               6,388,444         6,355,295         6,609,114         6,192,823




                         COACTIVE MARKETING GROUP, INC.
                      CONSOLIDATED STATEMENT OF OPERATIONS

                                                            Second            Third
                                       First Quarter     Quarter Ended     Quarter Ended     Fourth Quarter
                                       Ended June 30,    September 30,      December 31,     Ended March 31,
                                           2003              2003              2003               2004
                                        (restated)        (restated)        (restated)         (restated)
                                      ---------------   ---------------   ---------------   ---------------
                                                                                 
Sales                                 $    20,203,923   $    16,557,568   $    19,076,940    $    13,442,053
Operating expenses                         18,669,481        16,475,649        19,182,751         19,333,659
                                      ---------------   ---------------   ---------------    ---------------
Operating income (loss)                     1,534,442            81,919          (105,811)        (5,891,606)
                                      ---------------   ---------------   ---------------    ---------------
Net income (loss) before cumulative
  effect of change in accounting
  principle                           $       878,205   $        11,846   $      (123,345)   $    (3,849,223)
Net income (loss) before cumulative
  effect of change in accounting
  principle per common share:
      Basic                           $           .17   $           .00   $          (.02)   $          (.68)
      Diluted                         $           .15   $           .00   $          (.02)   $          (.68)
Weighted average common shares:
      Basic                                 5,119,347         5,135,035         5,137,179          5,673,630
      Diluted                               5,765,948         6,223,819         5,137,179          5,673,630


                                       51


Item 9.           Changes in and Disagreements with Accountants on Accounting
- ------            -----------------------------------------------------------
                  and Financial Disclosure.
                  ------------------------

                  None.

Item 9A.          Controls and Procedures.
- -------           -----------------------

Evaluation of Disclosure Controls and Procedures

                  An evaluation was performed, under the supervision of, and
with the participation of, the Company's management, including the Chief
Executive Officer and Chief Financial Officer, of the effectiveness of the
design and operation of the Company's disclosure controls and procedures (as
defined in Rules13a-15(e) and 15d-(e) to the Securities and Exchange Act of
1934). Based on that evaluation, the Company's management, including the Chief
Executive Officer and Chief Financial Officer, concluded that the Company's
disclosure controls and procedures were not effective, as of the end of the
period covered by this Annual Report on Form 10-K for the year ended March 31,
2005 (the "Report"), in timely alerting them to all material information
relating to the Company and its consolidated subsidiaries that is required to be
included in this Report, see below Changes in Internal Controls.

Changes in Internal Controls

                  There have been no significant changes in the Company's
internal controls over financial reporting that occurred during the most recent
fiscal quarter that has materially affected, or is reasonably likely to
materially affect, the Company's internal control over financial reporting.

                  In reviewing the carrying value of its goodwill at December
31, 2005, for the purpose of determining if there was any impairment in
goodwill, the Company concluded that in prior periods a portion of the
intercompany amounts due from one of its reporting units, Optimum, previously
considered as working capital should have been included as part of Optimum's
carrying value for impairment valuation purposes. Accordingly, the Company
believes that the carrying value at March 31, 2005, 2004 and 2003 of Optimum was
greater than its fair value. As a result, the Company recorded non-cash pre-tax
charges of $4,131,000 and $7,537,000 for the years ended March 31, 2004 and
2003, respectively, to reflect such impairments and reduce the carrying value of
goodwill associated with Optimum. The adjustment required a restatement of the
Company's consolidated balance sheets and consolidated statements of operations,
as well as related adjustments to the Company's consolidated statements of
stockholders' equity and consolidated statements of cash flows, without any
effect on the Company's cash or net cash provided from operations at and for the
fiscal years ended March 31, 2005, 2004 and 2003. After reviewing the
circumstances leading up to the restatements, during the quarter ended December
31, 2005, the Company implemented procedures intended to strengthen its internal
control processes and prevent a recurrence of future errors of this nature.

                                       52


                                    PART III

The information required to be disclosed in Part III (Items 10, 11, 12, 13 and
14, and fees and services) will be incorporated by reference from the Company's
definitive proxy statement if filed by July 29, 2005 or, if such proxy statement
is not filed by such date, such information will be disclosed by amendment to
this Form 10-K prior to July 30, 2005.

                                     PART IV

Item 15.          Exhibits and Financial Statement Schedules.
                  ------------------------------------------



         (a)      The following documents are filed as part of this Report.
                  1. Financial Statements:
                     ---------------------
                                                                                                        Page
                  ------------------------------------------------------------------------------------------
                                                                                                      
                       Index to Financial Statements                                                     27
                          Consolidated Financial Statements of CoActive Marketing Group, Inc.
                              Report of Independent Registered Public Accounting Firm                    28
                              Consolidated Balance Sheets as of March 31, 2005 (restated)
                              and 2004 (restated)                                                        29
                              Consolidated Statements of Operations for the years ended
                                  March 31, 2005, 2004 (restated) and 2003 (restated)                    30
                              Consolidated Statements of Stockholders' Equity
                                  for the years ended March 31, 2005 (restated), 2004 (restated)
                                  and 2003 (restated)                                                    31
                              Consolidated Statements of Cash Flows for the years ended
                                  March 31, 2005, 2004 (restated) and 2003 (restated)                    32
                              Notes to Consolidated Financial Statements                                 33
                  2. Financial Statement Schedules:
                     ------------------------------

                       S-1    Report of Independent Registered Public Accounting Firm                    56
                       S-2    Allowance for Doubtful Accounts                                            57

                  3. Exhibits:
                     ---------

         Exhibit
         Number               Description of Exhibits.
         ------               -----------------------

         2.1                  Asset Purchase Agreement, dated as of December 8,
                              1997, by and among OG Holding Corporation
                              (formerly known as Optimum Group, Inc.), James H.
                              Ferguson, Michael J. Halloran, Christina M. Heile,
                              David E. Huddleston, Thomas E. Lachenman, Thomas
                              L. Wessling, Optimum Group, Inc. (formerly known
                              as OG Acquisition Corp.) and Inmark Enterprises,
                              Inc. (incorporated by reference to Exhibit 2.1 to
                              the Registrant's Report on Form 8-K dated March
                              31, 1998, File No. 000-20394, initially filed with
                              the Securities and Exchange Commission on April
                              13, 1998).

         2.2                  Amendment No. 1 to the Asset Purchase Agreement,
                              dated as of March 31, 1998 (incorporated by
                              reference to Exhibit 2.2 to the Registrant's
                              Report on Form 8-K dated March 31, 1998, File No.
                              000-20394, initially filed with the Securities and
                              Exchange Commission on April 13, 1998).

         2.3                  Asset Purchase Agreement, dated as of December 29,
                              1998, by and among U.S. Concepts, Inc., a New York
                              corporation, Brian Murphy, U.S. Concepts, Inc., a
                              Delaware corporation, and Inmark Enterprises, Inc.
                              (incorporated by reference to Exhibit 2.3 to the
                              Registrant's Annual Report on Form 10-K for the
                              fiscal year ended March 31, 1999, initially filed
                              with the Securities and Exchange Commission on
                              July 6, 1999).

                                       53


         3.1                  Certificate of Incorporation, as amended, of the
                              Registrant (incorporated by reference to Exhibit
                              3.1 to the Registrant's Quarterly Report on Form
                              10-Q for the three month period ended September
                              30, 1999, initially filed with the Securities and
                              Exchange Commission on November 22, 1999).

         3.2                  Bylaws of the Registrant (incorporated by
                              reference to Exhibit 3.2 to the Registrant's
                              Quarterly Report on Form 10-Q for the three month
                              period ended September 30, 1999, initially filed
                              with the Securities and Exchange Commission on
                              November 22, 1999).

         10.1                 Employment Agreement dated September 29, 1995
                              between Registrant and John P. Benfield
                              (incorporated by reference to Exhibit 10.3 to the
                              Registrant's Annual Report on Form 10-K for the
                              fiscal year ended March 31, 1996, initially filed
                              with the Securities and Exchange Commission on
                              July 1, 1996).

         10.2                 Second Amendment to Employment Agreement dated
                              November 14, 2001 between the Registrant and John
                              P. Benfield (incorporated by reference to Exhibit
                              10.3 to the Registrant's Annual Report on Form
                              10-K for the fiscal year ended March 31, 2002,
                              initially filed with the Securities and Exchange
                              Commission on June 28, 2002).

         10.3                 Employment Agreement dated September 29, 1995
                              between the Registrant and Donald A. Bernard
                              (incorporated by reference to Exhibit 10.4 to the
                              Registrant's Annual Report on Form 10-K for the
                              fiscal year ended March 31, 1996, initially filed
                              with the Securities and Exchange Commission on
                              July 1, 1996).

         10.4                 Second Amendment to Employment Agreement dated
                              November 14, 2001 between the Registrant and
                              Donald A. Bernard (incorporated by reference to
                              Exhibit 10.5 to the Registrant's Annual Report on
                              Form 10-K for the fiscal year ended March 31,
                              2002, initially filed with the Securities and
                              Exchange Commission on June 28, 2002).

         10.5                 Employment Agreement dated September 29, 1995
                              between Registrant and Paul A. Amershadian
                              (incorporated by reference to Exhibit 10.5 to the
                              Registrant's Annual Report on Form 10-K for the
                              fiscal year ended March 31, 1996, initially filed
                              with the Securities and Exchange Commission on
                              July 1, 1996).

         10.6                 Second Amendment to Employment Agreement dated
                              November 14, 2001 between Registrant and Paul A.
                              Amershadian (incorporated by reference to Exhibit
                              10.7 to the Registrant's Annual Report on Form
                              10-K for the fiscal year ended March 31, 2002,
                              initially filed with the Securities and Exchange
                              Commission on June 28, 2002).

         10.7                 Amended and Restated Promissory Note, dated as of
                              May 24, 2001, in the principal amount of $550,000,
                              by Paul A. Amershadian in favor of the Company
                              (incorporated by reference to Exhibit 10.5 to
                              Registrant's Annual Report on Form 10-K for the
                              fiscal year ended March 31, 2001, initially filed
                              with the Securities and Exchange Commission on
                              July 13, 2001).

         10.8                 Amended and Restated Pledge Agreement, dated as of
                              May 24, 2001, between Paul A. Amershadian and the
                              Company (incorporated by reference to Exhibit 10.6
                              to Registrant's Annual Report on Form 10-K for the
                              fiscal year ended March 31, 2001, initially filed
                              with the Securities and Exchange Commission on
                              July 13, 2001).

         10.9                 Amended and Restated Credit Agreement dated as of
                              March 24, 2005, by and among CoActive Marketing
                              Group, Inc., Inmark Services LLC, Optimum Group
                              LLC, U.S. Concepts LLC, Grupo Hacerlo LLC and
                              Signature Bank (incorporated by reference to
                              Exhibit 10.1 to Registrant's Current Report on
                              Form 8-K dated March 24, 2005, filed with the
                              Securities and Exchange Commission on March 30,
                              2005).

                                       54


         10.10                Form of Security Agreement, dated as of October
                              31, 2002 between each of CoActive Marketing Group,
                              Inc., Inmark Services, Inc., Optimum Group, Inc.,
                              U.S. Concepts, Inc. and Grupo Hacerlo LLC and
                              Signature Bank (incorporated by reference to
                              Exhibit 10.1 to Registrant's Current Report on
                              Form 8-K dated October 31, 2002, initially filed
                              with the Securities and Exchange Commission on
                              November 4, 2002).

         10.11                Administration and Marketing Services Agreement,
                              dated as of March 22, 2002, between the Registrant
                              and MarketVision (incorporated by reference to
                              Exhibit 10.13 to the Registrant's Annual Report on
                              Form 10-K for the fiscal year ended March 31,
                              2002, initially filed with the Securities and
                              Exchange Commission on June 28, 2002).

         10.12                CoActive Marketing Group, Inc. 2002 Long-Term
                              Incentive Plan (incorporated by reference to
                              Exhibit A to Registrant's Definitive Proxy
                              Statement initially filed with the Securities and
                              Exchange Commission on July 29, 2002).

         10.13                Amended and Restated Credit Agreement dated as of
                              July 22, 2004, by and among CoActive Marketing
                              Group, Inc., Inmark Services LLC, Optimum Group
                              LLC, U.S. Concepts LLC, Grupo Hacerlo LLC,
                              TrikMedia LLC and Signature Bank (incorporated by
                              reference to Exhibit 10.13 to the Registrant's
                              Annual report on Form 10-K for the fiscal year
                              ended March 31, 2004, initially filed with the
                              Securities and Exchange Commission on July 22,
                              2004).

         14                   Registrant's Code of Ethics (incorporated by
                              reference to Exhibit 14 to Registrant's Annual
                              Report on Form 10-K for the fiscal year ended
                              March 31, 2004, initially filed with the
                              Securities and Exchange Commission on July 24,
                              2004).

         21                   Subsidiaries of the Registrant

         23                   Consent of BDO Seidman, LLP

         31.1                 Certification of Chief Executive Officer pursuant
                              to Rule 13a-14(a) of the Exchange Act.

         31.2                 Certification of Chief Financial Officer pursuant
                              to Rule 13a-14(a) of the Exchange Act.

         32.1                 Certification of Chief Executive Officer pursuant
                              to Rule 13a-14(b) of the Exchange Act.

         32.2                 Certification of Chief Financial Officer pursuant
                              to Rule 13a-14(b) of the Exchange Act.

                                       55


                                      S-1

             REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM



The Board of Directors and Stockholders
CoActive Marketing Group, Inc.


The audits referred to in our report dated June 27, 2005, except for Note 1, as
to which is dated June 26, 2006, relating to the consolidated financial
statements of CoActive Marketing Group, Inc. and Subsidiaries, which is
contained in Item 8 of the Form 10-K, included the audits of the financial
statement schedule for the years ended March 31, 2005, 2004 and 2003. This
financial statement schedule is the responsibility of the Company's management.
Our responsibility is to express an opinion on the financial statement schedule
based upon our audits.

In our opinion, such financial statement schedule presents fairly, in all
material respects, the information set forth therein.


/s/ BDO SEIDMAN, LLP
- --------------------
BDO Seidman, LLP

Melville, New York
June 27, 2005

                                       56


                                       S-2

                         Allowance for Doubtful Accounts



                                     Balance                                            Balance
                                   at beginning                                         at end
                                    of period        Additions        Deductions       of period
                                    ---------        ---------        ----------       ---------
                                                                           
Year ended March 31, 2005           $ 295,981        $  63,500        $ 290,537        $  68,944

Year ended March 31, 2004           $  80,412        $ 256,000        $  40,431        $ 295,981

Year ended March 31, 2003           $  75,000        $  36,000        $  30,588        $  80,412



The amounts listed in the deductions column above, represent reductions to the
allowance for doubtful accounts resulting from either a) write offs of certain
identified uncollectible accounts receivables or b) a reduction of bad debt
expense previously provided for.

                                       57


         SIGNATURES

                  Pursuant to the requirements of Section 13 or 15(d) of the
Securities Exchange Act of 1934, the Registrant has duly caused this report to
be signed on its behalf by the undersigned thereunto duly authorized.

                                             COACTIVE MARKETING GROUP, INC.

                                             By: /s/ ERWIN I. MEVORAH
                                                 -------------------------------
                                                 Erwin I. Mevorah
                                                 Chief Financial Officer
                                                 (Principal Financial and
                                                  Accounting Officer)

                                             Dated: June 26, 2006

                  Pursuant to the requirements of the Securities Exchange Act of
1934, this report has been signed below by the following persons on behalf of
the Registrant in the capacities and on the dates indicated:

     Signature and Title                         Signature and Title
     -------------------                         -------------------


By: /s/ JOHN P. BENFIELD                     By: /s/ ERWIN I. MEVORAH
    ------------------------------------         -------------------------------
    John P. Benfield                             Erwin I. Mevorah
    President and                                Chief Financial Officer
    Chief Executive Officer and Director         (Principal Financial and
    (Principal Executive Officer)                Accounting Officer)

Dated: June 26, 2006                         Dated: June 26, 2006

By: /s/ PAUL A. AMERSHADIAN                  By: /s/ HERBERT M. GARDNER
    ------------------------------------         -------------------------------
    Paul A. Amershadian                          Herbert M. Gardner
    Executive Vice President - Marketing         Director
    and Sales and Director

Dated: June 26, 2006                         Dated: June 26, 2006

By: /s/ MARC PARTICELLI                      By: /s/ BRIAN MURPHY
    ------------------------------------         -------------------------------
    Marc Particelli                              Brian Murphy
    Director                                     Director

Dated: June 26, 2006                         Dated: June 26, 2006

By: /s/ THOMAS E. LACHENMAN                  By: /s/ JOHN A. WARD, III
    ------------------------------------         -------------------------------
    Thomas E. Lachenman                          John A. Ward, III
    Director                                     Director

Dated: June 26, 2006                         Dated: June 26, 2006

By: /s/ JAMES FEENEY
    ------------------------------------
    James Feeney
    Director

Dated: June 26, 2006

                                       58