================================================================================

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   FORM 10-Q/A
                         (Amendment No. 2 to Form 10-Q)

(Mark One)
[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
     ACT OF 1934

     For the quarterly period ended June 30, 2005

                                       OR

[ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
     EXCHANGE ACT OF 1934

     For the transition period from __________ to __________


                         Commission file number 0-20394


                         COACTIVE MARKETING GROUP, INC.
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)


               Delaware                                   06-1340408
    -------------------------------                   ----------------
    (State or other jurisdiction of                   (I.R.S. Employer
     incorporation or organization)                 Identification Number)


                75 Ninth Avenue
               New York, New York                           10011
    ----------------------------------------              ----------
    (Address of principal executive offices)              (Zip Code)


Registrant's telephone number, including area code: (516) 622-2800

Indicate by check mark whether the Registrant: (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
Registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.

                        [X]  Yes    [ ]  No

Indicate by check mark whether the Registrant is an accelerated filer (as
defined in Rule 12b-2 of the Exchange Act).

                        [ ]  Yes    [X]  No



As of August 5, 2005, 6,261,690 shares of the Registrant's Common Stock, par
value $.001 per share, were outstanding.

================================================================================


Explanatory Note

This Amendment No. 2 on Form 10-Q/A to the Company's Quarterly Report on Form
10-Q for the three months ended June 30, 2005, initially filed with the
Securities and Exchange Commission (the "SEC") on August 12, 2005, (the
"Original Filing") reflects a restatement of the consolidated financial
statements of CoActive Marketing Group, Inc. (the "Company") for the quarter
ended June 30, 2005, as discussed in Note 1 to the consolidated financial
statements. The determination to restate these financial statements was made as
a result of the Company's review of the carrying value of goodwill associated
with each of its reporting units. In reviewing the carrying value of its
goodwill at December 31, 2005, for the purpose of determining if there was any
impairment in goodwill, the Company concluded that in prior periods a portion of
the intercompany amounts due from one of its operating units, Optimum Group LLC,
previously considered as working capital should have been included as part of
Optimum's carrying value for impairment valuation purposes. Accordingly, the
Company believes that the carrying value at September 30, 2005, June 30, 3005,
March 31, 2005, 2004 and 2003 of Optimum was greater than its fair value. As a
result, the Company recorded non-cash pre-tax charges of $4,131,000 and
$7,537,000 for the fiscal years ended March 31, 2004 and 2003, respectively, to
reflect such impairment and reduce the carrying value of goodwill associated
with Optimum. The restatement, without any affect on the Company's net income as
originally reported for the quarter ended June 30, 2005, reduced retained
earnings and stockholders' equity by $7,118,000. Further information on the
restatement adjustments can be found in Note 1 to the accompanying consolidated
financial statements. To reflect the cumulative effect of the foregoing
adjustments on its filings with the SEC, the Company is filing contemporaneously
with this Amendment No. 2, an amendment to its Annual Report on Form 10-K/A for
the year ended March 31, 2005 and an amendment to its Quarterly Report on Form
10-Q for the three and six months ended September 30, 2005.

This Amendment No. 2 includes related changes to the disclosures in
"Management's Discussion and Analysis of Financial Condition and Results of
Operations" and "Controls and Procedures." Except as otherwise specifically
noted, all information contained herein is as of June 30, 2005 and excludes any
events or changes that have occurred subsequent to that date. For the
convenience of the reader, this Amendment No. 2 restates in its entirety the
Original Filing.

                                       2


                                      INDEX
                                      -----

                 COACTIVE MARKETING GROUP, INC. AND SUBSIDIARIES

                                                                            Page
                                                                            ----
PART I - FINANCIAL INFORMATION
- ------------------------------

Item 1.  Consolidated Financial Statements of CoActive Marketing Group, Inc.
           and Subsidiaries (Unaudited)

           Consolidated Balance Sheets - June 30, 2005 (restated)
             and March 31, 2005 (Audited) (restated)                          4

           Consolidated Statements of Operations - Three months ended
             June 30, 2005 and June 30, 2004                                  5

           Consolidated Statement of Stockholders' Equity -
             Three months ended June 30, 2005 (restated)                      6

           Consolidated Statements of Cash Flows - Three months
             ended June 30, 2005 and June 30, 2004                            7

           Notes to Unaudited Consolidated Financial Statements               8

Item 2.  Management's Discussion and Analysis of Financial Condition
           and Results of Operations                                         13

Item 3.  Quantitative and Qualitative Disclosures About Market Risk          20

Item 4.  Controls and Procedures                                             20

PART II - OTHER INFORMATION
- ---------------------------

Items 1, 2, 3, 4 and 5.  Not Applicable                                      20

Item 6.  Exhibits                                                            20

SIGNATURES                                                                   21
- ----------

                                       3




                         PART I - FINANCIAL INFORMATION
                         COACTIVE MARKETING GROUP, INC.
                           Consolidated Balance Sheets
                        June 30, 2005 and March 31, 2005

                                                                     June 30, 2005   March 31, 2005*
                                                                       (restated)      (restated)
                                                                      ------------    ------------
                                                                      (Unaudited)
                                                                                
Assets
Current assets:
     Cash and cash equivalents                                        $    683,315    $  2,394,248
     Accounts receivable, net of allowance for doubtful accounts
          of $75,000 at June 30, 2005 and $69,000 at March 31, 2005     12,730,618       9,321,653
     Unbilled contracts in progress                                      3,155,940       3,739,233
     Deferred contract costs                                             1,311,799         656,577
     Note and interest receivable from officer                             796,751              --
     Prepaid expenses and other current assets                             461,547         533,421
     Deferred tax assets                                                    37,145              --
     Prepaid taxes and other receivables                                    37,500         123,902
                                                                      ------------    ------------
          Total current assets                                          19,214,615      16,769,034

Property and equipment, net                                              4,230,986       4,252,327

Note and interest receivable from officer                                       --         789,459
Goodwill, net                                                            8,227,191       8,227,191
Intangible asset                                                           200,000         200,000
Deferred financing costs, net                                               85,131          82,142
Other assets                                                               464,070         386,601
Deferred tax asset                                                       4,294,613       4,225,587
                                                                      ------------    ------------
     Total assets                                                     $ 36,716,606    $ 34,932,341
                                                                      ============    ============

Liabilities and Stockholders' Equity
Current liabilities:
     Accounts payable                                                 $  4,954,093    $  5,013,409
     Deferred revenue                                                    8,612,264       7,870,082
     Accrued job costs                                                   3,386,411       2,174,885
     Accrued compensation                                                1,612,963         425,855
     Other accrued liabilities                                             684,328       1,192,140
     Accrued taxes payable                                                 178,650         144,396
     Deferred taxes payable                                                     --         224,170
     Notes payable bank - current                                        1,000,000       1,000,000
                                                                      ------------    ------------
          Total current liabilities                                     20,428,709      18,044,937

Notes payable bank - long term                                           3,550,000       3,584,500
Deferred rent                                                            2,652,114       2,649,091
Minority interest of consolidated subsidiary                               643,960         645,971
                                                                      ------------    ------------
     Total liabilities                                                  27,274,783      24,924,499
                                                                      ------------    ------------
Stockholders' equity:
     Class A convertible preferred stock, par value $.001;
          authorized 650,000 shares; none issued and outstanding                --              --

     Class B convertible preferred stock, par value $.001;
          authorized 700,000 shares; none issued and outstanding                --              --

     Preferred stock, undesignated; authorized 3,650,000 shares;
          none issued and outstanding                                           --              --
     Common stock, par value $.001; authorized 25,000,000 shares;
          issued and outstanding 6,261,690 shares at June 30, 2005
          and March 31, 2005                                                 6,261           6,261
     Additional paid-in capital                                          9,649,023       9,649,023
     (Accumulated deficit) retained earnings                              (213,461)        352,558
                                                                      ------------    ------------
          Total stockholders' equity                                     9,441,823      10,007,842
                                                                      ------------    ------------
     Total liabilities and stockholders' equity                       $ 36,716,606    $ 34,932,341
                                                                      ============    ============


* The consolidated balance sheet as of March 31, 2005 has been summarized from
the Company's audited balance sheet as of that date.

See accompanying notes to unaudited consolidated financial statements.

                                       4




                         COACTIVE MARKETING GROUP, INC.
                      Consolidated Statements of Operations
                    Three Months Ended June 30, 2005 and 2004
                                   (Unaudited)

                                                                                                 2005            2004
                                                                                             ------------    ------------
                                                                                                       
Sales                                                                                        $ 21,512,543    $ 19,403,094

Operating expenses:
      Reimbursable costs and expenses                                                           7,955,808       7,275,484
      Outside production costs and expenses                                                     5,942,080       4,398,868
      Salaries, payroll taxes and benefits                                                      5,884,683       5,243,156
      General and administrative expenses                                                       2,530,627       2,076,591
                                                                                             ------------    ------------
Total operating expenses                                                                       22,313,198      18,994,099
                                                                                             ------------    ------------

Operating (loss) income                                                                          (800,655)        408,995

Interest expense, net                                                                             (56,320)        (57,122)
                                                                                             ------------    ------------
(Loss) income before (benefit) provision for income taxes and
      minority interest in net loss
      (income) of consolidated subsidiary                                                        (856,975)        351,873

(Benefit) provision for income taxes                                                             (288,945)        115,343
                                                                                             ------------    ------------
Net (loss) income before minority interest in net loss (income)
      of consolidated subsidiary                                                                 (568,030)        236,530

Minority interest in net loss (income) of consolidated subsidiary                                   2,011         (38,993)
                                                                                             ------------    ------------

Net (loss) income                                                                            $   (566,019)   $    197,537
                                                                                             ============    ============
Net (loss) income per common share:
      Basic                                                                                  $       (.09)   $        .03
                                                                                             ============    ============
      Diluted                                                                                $       (.09)   $        .03
                                                                                             ============    ============
Weighted average number of common shares outstanding:
          Basic                                                                                 6,261,690       5,941,856
          Dilutive effect of options and warrants                                                      --         446,588
                                                                                             ------------    ------------
          Diluted                                                                               6,261,690       6,388,444
                                                                                             ============    ============


See accompanying notes to unaudited consolidated financial statements.

                                       5




                         COACTIVE MARKETING GROUP, INC.
                 Consolidated Statement of Stockholders' Equity
                        Three Months Ended June 30, 2005
                                   (Unaudited)


                                                                                 (Accumulated
                                            Common Stock                            Deficit)           Total
                                           par value $.001          Additional      Retained       Stockholders'
                                     ---------------------------      Paid-in       Earnings          Equity
                                        Shares         Amount         Capital      (restated)       (restated)
                                     ------------   ------------   ------------   ------------    ------------
                                                                             
Balance, March 31, 2005 (restated)      6,261,690   $      6,261   $  9,649,023   $    352,558    $ 10,007,842

Net loss                                       --             --             --       (566,019)       (566,019)
                                     ------------   ------------   ------------   ------------    ------------
Balance, June 30, 2005 (restated)       6,261,690   $      6,261   $  9,649,023   $   (213,461)   $  9,441,823
                                     ============   ============   ============   ============    ============


See accompanying notes to unaudited consolidated financial statements.

                                       6




                         COACTIVE MARKETING GROUP, INC.
                      Consolidated Statements of Cash Flows
                    Three Months Ended June 30, 2005 and 2004
                                   (Unaudited)

                                                                           2005             2004
                                                                       ------------     ------------
                                                                                  
Cash flows from operating activities:
     Net (loss) income                                                 $   (566,019)    $    197,537
     Adjustments to reconcile net (loss) income to net cash used in
       operating activities:
          Depreciation and amortization                                     190,750          175,574
          Deferred rent amortization                                         (6,167)              --
          Provision (credit) for bad debt expense                             6,000         (117,000)
          Interest income on note receivable from officer                    (7,292)          (7,299)
          Deferred income taxes                                            (330,340)         119,715
          Minority interest of consolidated subsidiary                       (2,011)          38,993
          Changes in operating assets and liabilities:
               (Increase) decrease in accounts receivable                (3,414,965)         324,552
               Decrease (increase) in unbilled contracts in progress        583,293         (189,890)
               Increase in deferred contract costs                         (655,222)        (213,898)
               Decrease in prepaid expenses and other assets                  3,595          106,547
               Decrease in prepaid taxes and other receivables               86,402               --
               Decrease in accounts payable                                 (59,316)        (117,185)
               Increase (decrease) in deferred revenue                      742,182       (1,113,045)
               Increase (decrease) in accrued job costs                   1,211,526         (375,503)
               Increase in accrued compensation                           1,187,108            2,484
               Increase in accrued taxes payable                             34,254               --
               (Decrease) increase in other accrued liabilities            (507,813)         979,052
                                                                       ------------     ------------
               Net cash used in operating activities                     (1,504,035)        (189,366)
                                                                       ------------     ------------
Cash flows from investing activities:
     Purchases of fixed assets                                             (163,914)         (70,259)
                                                                       ------------     ------------

               Net cash used in investing activities                       (163,914)         (70,259)
                                                                       ------------     ------------

Cash flows from financing activities:
     Borrowings of debt                                                     800,000               --
     Repayments of debt                                                    (834,500)        (187,500)
     Financing costs                                                         (8,484)              --
     Costs incurred in connection with sale of stock                             --           (8,400)
                                                                       ------------     ------------

               Net cash used in financing activities                        (42,984)        (195,900)
                                                                       ------------     ------------

               Net decrease in cash and cash equivalents                 (1,710,933)        (455,525)

Cash and cash equivalents at beginning of period                          2,394,248        3,164,158
                                                                       ------------     ------------
Cash and cash equivalents at end of period                             $    683,315     $  2,708,633
                                                                       ============     ============
Supplemental disclosures of cash flow information:
     Interest paid during the period                                   $     51,163     $     64,259
                                                                       ============     ============
     Income tax paid during the period                                 $      7,453     $      8,309
                                                                       ============     ============
Noncash activities relating to investing and financing activities:
     Amortization of projected reimbursements from clients for
       straight lining of rent                                         $      9,190     $         --
                                                                       ============     ============


See accompanying notes to unaudited consolidated financial statements.


                                       7


                 CoActive Marketing Group, Inc. and Subsidiaries

            Notes to the Unaudited Consolidated Financial Statements

                             June 30, 2005 and 2004

(1)      Basis of Presentation
         ---------------------

         The interim financial statements of CoActive Marketing Group, Inc. (the
         "Company") for the three months ended June 30, 2005 and 2004 have been
         prepared without audit. In the opinion of management, such consolidated
         financial statements reflect all adjustments, consisting of normal
         recurring accruals, necessary to present fairly the Company's results
         for the interim periods presented. The results of operations for the
         three months ended June 30, 2005 are not necessarily indicative of the
         results for a full year.

         The consolidated financial statements of the Company include the
         financial statements of the Company and its wholly-owned subsidiaries.
         In addition, the consolidated financial statements include the accounts
         of a variable interest entity, Garcia Baldwin, Inc. d/b/a Market Vision
         ("Market Vision"), an affiliate that provides ethnically oriented
         marketing and promotional services. The Company has determined that it
         is the primary beneficiary of this entity and has included the accounts
         of this entity, pursuant to the requirements of Financial Accounting
         Standards Board's ("FASB") Interpretation No. 46 (revised 2003),
         "Consolidation of Variable Interest Entities - an Interpretation of ARB
         No. 51" ("FIN 46R"). All significant intercompany balances and
         transactions have been eliminated in consolidation. The Company owns
         49% of the common stock of Market Vision. A third party owns the
         remaining 51%. The third party owned portion of Market Vision is
         accounted for as minority interest in the Company's consolidated
         financial statements.

         Certain information and footnote disclosures normally included in
         financial statements prepared in accordance with generally accepted
         accounting principles have been condensed or omitted. These
         consolidated financial statements should be read in conjunction with
         the consolidated financial statements and notes thereto included in the
         Company's Annual Report on Form 10-K for the year ended March 31, 2005.

         Restatement

         The consolidated financial statements as of and for the fiscal quarters
         ended September 30, 2005 and June 30, 2005, as well as the fiscal years
         ended March 31, 2005, 2004 and 2003, were restated as a result of the
         Company's review of the goodwill associated with each of its reporting
         units. In reviewing the carrying value of its goodwill at December 31,
         2005, for the purpose of determining if there was any impairment in
         goodwill, the Company concluded that in prior periods a portion of the
         intercompany amounts due from one of its reporting units, Optimum Group
         LLC ("Optimum"), previously considered as working capital should have
         been included as part of Optimum's carrying value for impairment
         valuation purposes. Accordingly, the Company believes that the carrying
         value at September 30, 2005, June 30, 2005, March 31, 2005, 2004 and
         2003 of Optimum was greater than its fair value. As a result, the
         Company recorded non-cash pre-tax charges of $4,131,000 and $7,537,000
         for the years ended March 31, 2004 and 2003, respectively (net after
         tax in the amount of $2,520,000 and $4,598,000, respectively), to
         reflect such impairments and reduce the carrying value of goodwill
         associated with Optimum. The adjustment required a restatement of the
         Company's consolidated balance sheets and consolidated statements of
         operations, as well as related adjustments to the Company's
         consolidated statements of stockholders' equity and consolidated
         statements of cash flows, without any effect on the Company's cash or
         net cash provided from operations at and for the fiscal years ended
         March 31, 2005, 2004 and 2003, as well as the fiscal quarters ended
         September 30, 2005 and June 30, 2005. The effect of the restatement on
         the Company's consolidated balance sheet at June 30, 2005 and March 31,
         2005 is presented below:

                                       8




                                                                 June 30, 2005                           March 31, 2005
                                                       -----------------------------------     -----------------------------------
                                                        As previously                           As previously
                                                           reported          As restated           reported          As restated
                                                       ---------------     ---------------     ---------------     ---------------
                                                                                                       
         Goodwill, net                                 $    19,895,694     $     8,227,191     $    19,895,694     $     8,227,191
         Deferred tax asset                                         --           4,294,613                  --           4,225,587
         Total assets                                       44,090,496          36,716,606          42,375,257          34,932,341
         Deferred taxes payable                                256,104                  --             325,129                  --
         Total liabilities                                  27,530,887          27,274,783          25,249,629          24,924,499
         Retained earnings (accumulated deficit)
                                                             6,904,325            (213,461)          7,470,344             352,558
         Total stockholders' equity                         16,559,609           9,441,823          17,125,628          10,007,842
         Total liabilities and stockholders'
            equity                                          44,090,496          36,716,606          42,375,257          34,932,341


(2)      Adoption of EITF 00-21
         ----------------------

         The Company adopted EITF 00-21, "Accounting for Revenue Arrangements
         with Multiple Deliverables" ("EITF 00-21"), in the fourth quarter of
         Fiscal 2004. EITF 00-21, which became effective for revenue
         arrangements entered into in fiscal periods beginning after June 15,
         2003, provides guidance on how to determine when an arrangement that
         involves multiple revenue-generating activities or deliverables should
         be divided into separate units of accounting for revenue recognition
         purposes, and if this division is required, how the arrangement
         consideration should be allocated among the separate units of
         accounting. Prior to the adoption of EITF 00-21, the Company recognized
         revenue on its broadcast media and special event contracts on the
         percentage-of-completion method over the life of the contract as
         identifiable phases of services, such as concept creation and
         development, media purchase, production, media airing and event
         execution occurred. Under that method, the Company generally recognized
         a portion of the revenue attributable to those contracts upon signing
         by the Company's clients. Pursuant to EITF 00-21, unless a separate
         unit of accounting is identified, the Company now recognizes all of the
         contract's revenue as the media is aired and the events take place,
         without regard to the timing of the contracts signing or when cash is
         received under these contracts.

(3)      Adoption of FIN 46R
         -------------------

         In January 2003, the FASB issued Interpretation No. 46 ("FIN 46"),
         "Consolidation of Variable Interest Entities - an Interpretation of ARB
         No. 51," with the objective of improving financial reporting by
         companies involved with variable interest entities. A variable interest
         entity is a corporation, partnership, trust, or any other legal
         structure used for business purposes that either (a) does not have
         equity investors with voting rights, or (b) has equity investors that
         do not provide sufficient financial resources for the entity to support
         its activities. Historically, entities generally were not consolidated
         unless the entity was controlled through voting interests. FIN 46
         changes that by requiring a variable interest entity to be consolidated
         by a company if that company is subject to a majority of the risk of
         loss from the variable interest entity's activities or entitled to
         receive a majority of the entity's residual returns or both. A company
         that consolidates a variable interest entity is called the "primary
         beneficiary" of that entity. The provisions regarding implementation
         dates were revised by FIN 46 (Revised) ("FIN 46R"). The consolidation
         requirements of FIN 46R apply to variable interest entities in the
         first year or interim period ending after March 15, 2004. Effective in
         the fourth quarter of Fiscal 2004, the Company adopted FIN 46R as it
         relates to the activities of its Market Vision affiliate. Accordingly,
         the operations and financial statements of Market Vision for the
         quarter ended June 30, 2005 and 2004 are included in the consolidated
         financial statements of the Company, whereas for prior fiscal years,
         under the equity method of accounting, the Company reported its
         investment in Market Vision as adjusted for its share of net income or
         loss each fiscal year in the Company's financial statements.

(4)      Reimbursable Costs and Expenses
         -------------------------------

         The Company records reimbursements received for reimbursable program
         costs and expenses as revenues, with the corresponding costs included
         in operating expenses as reimbursable costs and expenses. Such costs
         may include variable employee compensation costs.

                                       9


(5)      Revenue Recognition
         -------------------

         The Company's revenues are generated from projects subject to contracts
         requiring the Company to provide its services within specified time
         periods generally ranging up to twelve months. As a result, on any
         given date, the Company has projects in process at various stages of
         completion. Depending on the nature of the contract, revenue is
         recognized as follows: (i) on time and material service contracts,
         revenue is recognized as services are rendered and the costs are
         incurred; (ii) on fixed price retainer contracts, revenue is recognized
         on a straight-line basis over the term of the contract; (iii) on fixed
         price multiple services contracts, revenue is recognized over the term
         of the contract for the fair value of segments of the services rendered
         which qualify as separate activities or delivered units of service; to
         the extent multi-service arrangements are deemed inseparable, revenue
         on these contracts is recognized as the contracts are completed; (iv)
         on certain fixed price contracts, revenue is recognized on a percentage
         of completion basis, whereby the percentage of completion is determined
         by relating the actual costs incurred to date to the estimated total
         costs for each contract; (v) on other fixed price contracts, revenue is
         recognized on the basis of proportional performance as certain key
         milestones are delivered. Costs associated with the fulfillment of
         projects are accrued and recognized proportionately to the related
         revenue in order to ensure a matching of revenue and expenses in the
         proper period. Provisions for anticipated losses on uncompleted
         projects are made in the period in which such losses are determined.

(6)      Goodwill and Intangible Asset
         -----------------------------

         Goodwill consists of the cost in excess of the fair value of the
         acquired net assets of the Company's subsidiary companies. The
         Company's other intangible asset consists of an Internet domain name
         and related intellectual property rights.

         In accordance with Statements of Financial Accounting Standards No. 141
         ("SFAS 141"), "Business Combinations," and No 142 ("SFAS 142"),
         "Goodwill and Other Intangible Assets," goodwill and intangible assets
         deemed to have indefinite lives are no longer amortized but are subject
         to annual impairment tests. Goodwill impairment tests require the
         comparison of the fair value and carrying value of reporting units.
         Measuring fair value of a reporting unit is generally based on
         valuation techniques using multiples of earnings. The Company assesses
         the potential impairment of goodwill annually and on an interim basis
         whenever events or changes in circumstances indicate that the carrying
         value may not be recoverable. Upon completion of such annual review, if
         impairment is found to have occurred, a corresponding charge will be
         recorded. Based on the guidance of SFAS 142, the Company has determined
         that it has five reporting units representing each of its subsidiaries.
         The Company has completed its impairment review for each reporting unit
         as of March 31, 2005 and no impairment in the recorded goodwill and
         intangible asset was initially identified.

         The consolidated financial statements as of and for the fiscal years
         ended March 31, 2005, 2004 and 2003, as well as the fiscal quarters
         ended September 30, 2005 and June 30, 2005, were restated as a result
         of the Company's review of the goodwill associated with each of its
         reporting units. In reviewing the carrying value of its goodwill at
         December 31, 2005, for the purpose of determining if there was any
         impairment in goodwill, the Company concluded that in prior periods a
         portion of the intercompany amounts due from one of its reporting
         units, Optimum, previously considered as working capital should have
         been considered as part of Optimum's carrying value for impairment
         valuation purposes. Accordingly, the Company believes that the carrying
         value at September 20, 2005, June 30, 2005, March 31, 2005, 2004, and
         2003 of Optimum was greater than its fair value. As a result, the
         Company recorded non-cash pre-tax charges of $4,131,000 and $7,537,000
         for the years ended March 31, 2004 and 2003, respectively (net after
         tax in the amount of $2,520,000 and $4,598,000, respectively) to
         reflect such impairments and reduce the carrying value of goodwill
         associated with Optimum. The consolidated financial statements as of
         and for the fiscal years ended March 31, 2005, 2004 and 2003, as well
         for the fiscal quarters ended June 30, 2005 and September 30, 2005,
         were restated as a result of the Company's change in the methodology of
         valuing its goodwill for impairment.

         Goodwill and the intangible asset will continue to be tested annually
         at the end of each fiscal year to determine whether they have been
         impaired. Upon completion of each annual review, there can be no
         assurance that a material charge will not be recorded. Other than as
         set forth above, during the three months ended June 30, 2005, the
         Company has not identified any indication of goodwill impairment in its
         other reporting units.

                                       10


(7)      Net (Loss) Income Per Share
         ---------------------------

         For the quarter ended June 30, 2005, options and warrants, which expire
         through April 30, 2014, to purchase 2,226,133 shares of common stock at
         prices ranging from $1.12 to $10.00 per share were excluded from the
         computation of diluted earnings per share due to the Company incurring
         a net loss for the quarter ended June 30, 2005, as such their effect
         would have been anti-dilutive. For the quarter ended June 30, 2004,
         options and warrants, which expire through April 30, 2014, to purchase
         1,673,741 shares of common stock at prices ranging from $2.48 to $10.00
         were excluded from the computation of diluted earnings per share
         because the exercise prices exceeded the then fair market value of the
         Company's common stock.

(8)      Unbilled Contracts in Progress
         ------------------------------

         Unbilled contracts in progress represent revenue recognized in advance
         of billings rendered based on work performed to date on certain
         contracts. Accrued job costs are also recorded for such contracts to
         properly match costs and revenue.

(9)      Deferred Contract Costs
         -----------------------

         Deferred contract costs represent direct contract costs and expenses
         incurred prior to the Company's related revenue recognition on such
         contracts.

(10)     Deferred Revenue
         ----------------

         Deferred revenue represents contract amounts billed and client advances
         in excess of revenues earned.

(11)     Deferred Rent
         -------------

         Deferred rent consists of (i) the excess of the allocable straight line
         rent expense to date as compared to the total amount of rent due and
         payable through such period, (ii) the capitalization of rent during any
         build out period during which the Company has the right to occupy the
         space but pays no rent or a reduced rate of rent, and (iii) funds
         received from landlords to reimburse the Company for the cost, or a
         portion of the cost, of leasehold improvements. Deferred rent is
         amortized as a reduction to rent expense over the term of the lease.

(12)     Notes Payable Bank
         ------------------

         At June 30, 2005, the Company's bank borrowings of $4,550,000 consist
         of an amortizing term loan with an outstanding principal balance of
         $3,750,000 and a revolving credit loan with an outstanding principal
         balance of $800,000 (exclusive of a letter of credit outstanding in the
         amount of $500,000). Pursuant to an Amended and Restated Credit
         Agreement ("Credit Agreement") entered into with a bank on March 24,
         2005, the maximum amount available for borrowing under the revolving
         credit line is $3,000,000, and the term loan is repayable in monthly
         installments of principal in the amount of $83,333. The Credit
         Agreement provides for a number of affirmative and negative covenants
         which the Company was in compliance with at June 30, 2005.

(13)     Income Taxes
         ------------

         The (benefit) provision for income taxes for the three months ended
         June 30, 2005 and 2004 is based upon the Company's estimated effective
         tax rate for the respective fiscal years.

(14)     Accounting for Stock-Based Compensation
         ---------------------------------------

         The Company applies the intrinsic-value based method of accounting
         prescribed by Accounting Principles Board (APB) No. 25, "Accounting for
         Stock Issued to Employees," and related interpretations, in accounting
         for its stock-based compensation plans and accordingly, no compensation
         cost has been recognized for the issuance of stock options in the
         consolidated financial statements. The Company has elected not to
         implement the fair value based accounting method for employee stock
         options under SFAS No. 123, "Accounting for Stock-Based Compensation"
         ("SFAS No. 123"), but has elected to disclose the pro forma net (loss)
         income per share for employee stock option grants as if such method had
         been used to account for stock-based compensation costs described in
         SFAS No. 148 "Accounting for Stock Based Compensation-Transition and
         Disclosure an amendment of SFAS Statement No. 123."

                                       11


         The following table illustrates the effects on net income (loss) and
         earnings (loss) per share as if the Company had applied the fair value
         recognition provisions of SFAS No. 123 to its stock based incentive
         plans:



                                                                                Three Months        Three Months
                                                                                    Ended              Ended
                                                                                June 30, 2005       June 30, 2004
                                                                               --------------      --------------
                                                                                             
         Net (loss) income as reported                                         $     (566,019)     $      197,537
         Less compensation expense determined under the fair value method,
            net of tax (1)                                                              9,550              54,694
                                                                               --------------      --------------
         Pro forma net (loss) income                                           $     (575,569)     $      142,843
                                                                               ==============      ==============
         Net (loss) income per share - Basic:
            As reported                                                        $         (.09)     $          .03
            Pro forma                                                          $         (.09)     $          .02

         Net (loss) income per share - Diluted:
            As reported                                                        $         (.09)     $          .03
            Pro forma                                                          $         (.09)     $          .02


(1)  Compensation expense for the quarter ended June 30, 2004 has been restated
     to reflect net of tax amounts. The effect of this restatement was not
     material.

(15)     Recent Accounting Standards
         ---------------------------

         In May 2005, the FASB issued SFAS No. 154, "Accounting Changes and
         Error Corrections - A Replacement of APB Opinion No. 20 and FASB
         Statement No. 3." This statement replaces APB Opinion No. 20 and FASB
         No. 3 and changes the requirements for the accounting for and reporting
         of a change in accounting principle. This statement applies to all
         voluntary changes in accounting principle. It also applies to changes
         required by an accounting pronouncement in the unusual instance that
         the pronouncement does not include specific transition provisions. This
         statement requires retrospective application to prior periods'
         financial statements of changes in accounting principle, unless it is
         impracticable to determine either the period-specific effects or the
         cumulative effect of the change. When it is impracticable to determine
         the period-specific effects of an accounting change on one or more
         individual prior periods presented, the statement requires that the new
         accounting principle be applied to the balances of assets and
         liabilities as of the beginning of the earliest period for which
         retrospective application is practicable and that a corresponding
         adjustment be made to the opening balance of retained earnings (or
         other appropriate components of equity or net assets in the statement
         of financial position) for that period rather than being reported in an
         income statement. When it is impracticable to determine the cumulative
         effect of applying a change in accounting principle to all prior
         periods, the statement requires that the new accounting principle be
         applied as if it were adopted prospectively from the earliest date
         practicable. This statement is effective for accounting changes and
         corrections of errors made in fiscal years beginning after December 15,
         2005. Earlier adoption is permitted for accounting changes and
         corrections of errors made in fiscal years beginning after the date the
         statement is issued. The adoption of this statement is not expected to
         have a material effect on the Company's consolidated financial
         statements.

         In December 2004, the FASB issued SFAS No. 123 (Revised 2004),
         "Share-Based Payment" ("SFAS No. 123R"), that addresses the accounting
         for share-based payment transactions in which a company receives
         employee services in exchange for (a) equity instruments of the company
         or (b) liabilities that are based on the fair value of the company's
         equity instruments or that may be settled by the issuance of such
         equity instruments. SFAS No. 123R addresses all forms of share-based
         payment awards, including shares issued under employee stock purchase
         plans, stock options, restricted stock and stock appreciation rights.
         SFAS No. 123R eliminates the ability to account for share-based
         compensation transactions using APB Opinion No. 25, "Accounting for
         Stock Issued to Employees," that was provided in Statement 123 as
         originally issued. Under SFAS No. 123R companies are required to record
         compensation expense for all share-based payment award transactions
         measured at fair value. This statement is effective for fiscal years

                                       12


         beginning after June 15, 2005. The Company anticipates that the
         adoption of SFAS No. 123R will impact the reported financial results of
         the Company in a manner similar to the effects shown in the pro forma
         disclosure included in Note 14 above under the caption "Accounting for
         Stock-Based Compensation."

(16)     Lease Accounting Correction
         ---------------------------

         Until the fourth quarter of Fiscal 2005, the Company recognized certain
         lease obligations as they became due and payable. In light of recent
         announcements made by a number of public companies regarding lease
         accounting and a Securities and Exchange Commission ("SEC")
         clarification on the subject, the Company corrected its lease
         accounting. As a result, with regard to one of its office leases, the
         Company corrected its computation of rent expense, depreciation of
         leasehold improvements and the classification of landlord allowances
         related to leasehold improvements. The correction does not affect the
         Company's historical or future cash flows or the timing of payments
         under the related lease. The effect on the Company's prior years'
         (including the quarter ended June 30, 2004) earnings (loss) per share,
         cash flow from operations and stockholders' equity were deemed to be
         immaterial requiring no restatement.

         In connection with the correction, at March 31, 2005, the Company
         recorded an increase in property and equipment - leasehold
         improvements, of $1,979,000, an increase in other assets of $371,000,
         an increase in deferred rent of $2,649,000 and a decrease in deferred
         taxes payable of $119,000.

         The Company has historically received reimbursements from certain
         clients for expenses, including, but not limited to, rent. Such
         reimbursements are made based on current rental payments payable
         independent of any straight-lining accounting methodology. Accordingly,
         in order to match the effect of the straight line rent adjustment to
         projected future reimbursements from clients, the Company has recorded
         a deferred asset for the estimated portion allocable to these clients
         as of March 31, 2005 as a result of the correction of this error. At
         June 30, 2005 and March 31, 2005, the projected reimbursements from
         these clients for the effect of the straight line adjustment amounted
         to approximately $381,000 and $371,000, respectively, and are included
         in other assets. This asset will be amortized over the period of the
         clients' expected reimbursement. Should any of these clients elect not
         to renew their contracts with the Company prior to the payment of such
         amounts; the remaining asset or portion thereof may result in a charge
         to earnings.

(17)     Reclassifications
         -----------------

         Certain amounts as previously reported have been reclassified to
         conform to current year classifications.

Item 2.  Management's Discussion and Analysis of Financial Condition and
         ---------------------------------------------------------------
         Results of Operations.
         ---------------------

         This report contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended, that are based on beliefs of the
Company's management as well as assumptions made by and information currently
available to the Company's management. When used in this report, the words
"estimate," "project," "believe," "anticipate," "intend," "expect," "plan,"
"predict," "may," "should," "will," the negative thereof or other variations
thereon or comparable terminology are intended to identify forward-looking
statements. Such statements reflect the current views of the Company with
respect to future events based on currently available information and are
subject to risks and uncertainties that could cause actual results to differ
materially from those contemplated in those forward-looking statements. Factors
that could cause actual results to differ materially from the Company's
expectations are set forth under the caption "Risk Factors," in addition to
other information set forth herein and elsewhere in our other public filings
with the Securities and Exchange Commission. The forward-looking statements
contained in this report speak only as of the date hereof. The Company does not
undertake any obligation to release publicly any revisions to these
forward-looking statements to reflect events or circumstances after the date
hereof or to reflect the occurrence of unanticipated events.

Overview

         CoActive Marketing Group, Inc., through its wholly-owned subsidiaries
Inmark Services LLC, Optimum Group LLC, U. S. Concepts LLC and Digital
Intelligence Group LLC, together with its affiliate Garcia Baldwin, Inc. doing

                                       13


business as Market Vision, is a multicultural, integrated sales promotional and
marketing services agency. We enjoy a client base predominantly consisting of
Fortune 500 companies. We develop, manage and execute sales promotion programs
at both national and local levels. Our programs help our clients effectively
promote their goods and services directly to retailers and consumers and are
intended to assist them in achieving a maximum impact and return on their
marketing investment. Our activities reinforce brand awareness, provide
incentives to retailers to order and display our clients' products, and motivate
consumers to purchase those products.

         Our services include experiential and event marketing, interactive
marketing, Hispanic marketing, and all elements of consumer and trade promotion
and are marketed directly to our clients by our sales force operating out of
offices located in Great Neck and New York, New York; Cincinnati, Ohio; Atlanta,
Georgia; Chicago, Illinois; San Francisco, California and San Antonio, Texas.

Restatement

         The consolidated financial statements as of and for the fiscal years
ended March 31, 2005, 2004 and 2003, as well as the fiscal quarters ended
September 30, 2005 and June 30, 2005, were restated as a result of the Company's
review of the goodwill associated with each of its reporting units. In reviewing
the carrying value of its goodwill at December 31, 2005, for the purpose of
determining if there was any impairment in goodwill, the Company concluded that
in prior periods a portion of the intercompany amounts due from one of its
reporting units, Optimum, previously considered as working capital should have
been included as part of Optimum's carrying value for impairment valuation
purposes. Accordingly, the Company believes that the carrying value at September
30, 2005, June 30, 2005, March 31, 2005, 2004 and 2003 of Optimum was greater
than its fair value. As a result, the Company recorded non-cash pre-tax charges
of $4,131,000 and $7,537,000 for the years ended March 31, 2004 and 2003,
respectively (net after tax in the amount of $2,520,000 and $4,598,000,
respectively) to reflect such impairments and reduce the carrying value of
goodwill associated with Optimum. The adjustment required a restatement of the
Company's consolidated balance sheets and consolidated statements of operations,
as well as related adjustments to the Company's consolidated statements of
stockholders' equity and consolidated statements of cash flows, without any
effect on the Company's cash or net cash provided from operations at and for the
fiscal years ended March 31, 2005, 2004 and 2003, as well as the fiscal quarters
ended September 30, 2005 and June 30, 2005. After reviewing the circumstances
leading up to the restatement, management believes that the errors were
inadvertent and unintentional. In addition, following the discovery of these
errors, the Company implemented procedures intended to strengthen its internal
control processes and prevent a recurrence of future errors of this nature.

Lease Accounting Correction

         Until the fourth quarter of Fiscal 2005, the Company recognized certain
lease obligations as they became due and payable. In light of recent
announcements made by a number of public companies regarding lease accounting
and a SEC clarification on the subject, the Company corrected its lease
accounting. As a result, with regard to one of its office leases, the Company
corrected its computation of rent expense, depreciation of leasehold
improvements and the classification of landlord allowances related to leasehold
improvements. The correction does not affect the Company's historical or future
cash flows or the timing of payments under the related lease. The effect on the
Company's prior years' (including the quarter ended June 30, 2004) earnings
(loss) per share, cash flow from operations and stockholders' equity were deemed
to be immaterial requiring no restatement.

         In connection with the correction, at March 31, 2005, the Company
recorded an increase in property and equipment - leasehold improvements, of
$1,979,000, an increase in other assets of $371,000, an increase in deferred
rent of $2,649,000 and a decrease in deferred taxes payable of $119,000.

         The Company has historically received reimbursements from certain
clients for expenses, including, but not limited to, rent. Such reimbursements
are made based on current rental payments payable independent of any
straight-lining accounting methodology. Accordingly, in order to match the
effect of the straight line rent adjustment to projected future reimbursements
from clients, the Company has recorded a deferred asset for the estimated
portion allocable to these clients as of March 31, 2005 as a result of the
correction of this error. At June 30, 2005 and March 31, 2005, the projected
reimbursements from these clients for the effect of the straight line adjustment
amounted to approximately $381,000 and $371,000, respectively, and are included
in other assets. This asset will be amortized over the period of the clients'
expected reimbursement. Should any of these clients elect not to renew their
contracts with the Company prior to the payment of such amounts; the remaining
asset or portion thereof may result in a charge to earnings.

                                       14


         The information herein should be read together with the consolidated
financial statements and notes thereto included in the Company's Annual Report
on Form 10-K for the year ended March 31, 2005.

Results of Operations

         The following table presents operating data of the Company expressed as
a percentage of sales for the three months ended June 30, 2005 and 2004:



                                                                     Three Months Ended
                                                                         June 30,
                                                                ---------------------------
                                                                    2005           2004
                                                                ------------   ------------
                                                                                
Statement of Operations Data:
Sales                                                                  100.0%         100.0%
Reimbursable costs and expenses                                         37.0%          37.5%
Outside production costs and expenses                                   27.6%          22.7%
Salaries, payroll taxes and benefits                                    27.4%          27.0%
General and administrative expenses                                     11.8%          10.7%
Total operating expenses                                               103.7%          97.9%
Operating (loss) income                                                 (3.7)%          2.1%
Interest expense, net                                                   (0.3)%         (0.3)%
(Loss) income before (benefit) provision for income taxes
      and minority interest in net
      loss (income) of consolidated subsidiary                          (4.0)%          1.8%
(Benefit) provision for income taxes                                    (1.3)%          0.6%
Minority interest in net loss (income) of consolidated
      subsidiary                                                          --           (0.2)%
Net (loss) income                                                       (2.6)%          1.0%


         The following table presents operating data of the Company, expressed
as a comparative percentage of change for the three months ended June 30, 2005
compared to the three months ended June 30, 2004 and the three months ended June
30, 2004 compared to the three months ended June 30, 2003, retroactively
adjusted for (i) the EITF 00-21 accounting change effective April 1, 2003,
exclusive of the associated cumulative effect of the change in accounting
principle and (ii) the operating results of Market Vision effective April 1,
2003.

                                                                     Three Months Ended
                                                                         June 30,
                                                                ---------------------------
                                                                    2005           2004
                                                                ------------   ------------
                                                                                
Statement of Operations Data:
Sales                                                                   10.9%          (4.0)%
Reimbursable costs and expenses                                          9.4%          66.7%
Outside production costs and expenses                                   35.1%         (41.8)%
Salaries, payroll taxes and benefits                                    12.2%          16.1%
General and administrative expenses                                     21.9%          (7.1)%
Total operating expenses                                                17.5%           1.7%
Operating (loss) income                                               (295.8)%        (73.3)%
Interest expense, net                                                   (1.4)%         (9.8)%
(Loss) income before (benefit) provision for income taxes
      and minority interest in net
      loss (income) of consolidated subsidiary                        (343.5)%        (76.1)%
(Benefit) provision for income taxes                                  (350.5)%        (81.1)%
Minority interest in net loss (income) of consolidated
      subsidiary                                                      (105.2)%       (315.7)%
Net (loss) income                                                     (386.5)%        (77.5)%


                                       15


         Sales. Sales for the quarter ended June 30, 2005 were $21,513,000,
compared to sales of $19,403,000 for the quarter ended June 30, 2004, an
increase of $2,110,000. The following table presents a comparative summary of
the components of sales for the three months ended June 30, 2005 and 2004:



                                               Three Months Ended June 30,
                                  -------------------------------------------------
      Sales                           2005          %           2004           %
      -----                       -----------   --------     -----------   --------
                                                                   
Core business                     $12,339,414       57.4     $11,305,834       58.3
MarketVision                        1,217,321        5.6         821,776        4.2
Reimbursable costs and expenses     7.955,808       37.0       7,275,484       37.5
                                  -----------   --------     -----------   --------
   Total sales                    $21,512,543      100.0     $19,403,094      100.0
                                  ===========   ========     ===========   ========


         The Company's increase in its core business sales for the quarter ended
June 30, 2005 reflects (i) an increase in cross-sold services provided on behalf
of MarketVision, and (ii) increased overall marketing services provided to
clients.

         The increase in sales attributable to MarketVision was due to an
increase in demand for Hispanic marketing services.

         In the delivery of certain services to our clients, the Company
purchases a variety of items and services on their behalf for which it is
reimbursed. The amount of reimbursable costs and expenses, which are included in
revenues, will vary from period to period, based on the type and scope of the
promotional service being provided.

         Operating Expenses. Operating expenses for three months ended June 30,
2005 increased by $3,319,000 and amounted to $22,313,000, compared to
$18,994,000 for the three months ended June 30, 2004. The increase in operating
expenses resulted from the aggregate of the following:

         Reimbursable Costs and Expenses. In the delivery of certain services to
our clients, the Company purchases a variety of items and services on their
behalf for which it is reimbursed. The amount of reimbursable costs and expenses
will vary from period to period, based on the type and scope of the promotional
service being provided. Reimbursable costs and expenses for the three months
ended June 30, 2005 and 2004 were $7,956,000 and $7,275,000, respectively.
Reimbursable costs and expenses as a percentage of sales for the quarter ended
June 30, 3005 was 37.0% compared to 37.5% for the quarter ended June 30, 2004.
The increase in reimbursable costs and expenses of $681,000 was primarily due to
an increase of approximately $871,000 in reimbursable costs and expenses
attributable to Market Vision clients offset by a decrease of approximately
$190,000 in reimbursable costs and expenses attributable to other clients.

         Outside Production Costs and Expenses. Outside production costs and
expenses consist of the costs of purchased materials, media, services and other
expenditures incurred in connection with and directly related to sales. Outside
production costs for the three months ended June 30, 2005 were $5,942,000
compared to $4,399,000 for the three months ended June 30, 2004, an increase of
$1,543,000. Outside production costs as a percentage of sales (exclusive of
reimbursements of costs and expenses) amounted to 43.8% and 36.3%, respectively,
in the quarters ended June 30, 2005 and 2004. The weighted mix of outside
production costs and the mark-up related to these components may vary
significantly from project to project based on the type and scope of the service
being provided. Accordingly, for the quarters ended June 30, 2005 and 2004,
outside production costs as a percentage of sales are reflective of the
aggregate mix of client projects during such periods. For the three months ended
June 30, 2005, outside production costs and expenses as a percentage of the
revenue earned on the associated contracts, were higher than during the three
months ended June 30, 2004.

         Salaries, Payroll Taxes and Benefits. Salaries, payroll taxes and
benefits, exclusive of program reimbursable costs, consist of the salaries,
payroll taxes and benefit costs related to all direct labor, indirect labor and
overhead personnel. For the quarter ended June 30, 2005, salaries, payroll taxes
and benefits were $5,885,000, compared to $5,243,000 for the quarter need June
30, 2004. The increase in these costs of $642,000 was primarily attributable to
increased staffing to support an anticipated Fiscal 2006 increase in the level
of operations. Salaries, payroll taxes and benefits as a percentage of sales
(exclusive of reimbursable costs and expenses) amounted to 43.4% and 43.2%,
respectively, in the quarters ended June 30, 2005 and 2004.

         General and Administrative Expenses. General and administrative
expenses consist of office and equipment rent, depreciation and amortization,
professional fees and other overhead expenses which for the three months ended
June 30, 2005 were $2,531,000, compared to $2,077,000 for the three months ended
June 30, 2004, an increase of $454,000. The increase in these expenses was
primarily the result of increased costs in professional fees, the relocation of

                                       16


Market Vision's office and the inclusion of the effect of a $126,000 benefit
realized in the three months ended June 30, 2004 due to the reversal of an
allowance for bad debt provision previously provided for. General and
administrative expenses as a percentage of sales (exclusive of reimbursable
costs and expenses and the effect of the prior year's quarter benefit realized
for the reversal of an allowance for bad debt provision) amounted to 18.7% and
18.2%, respectively, in the quarters ended June 30, 2005 and 2004.

         Interest Expense, Net. Net interest expense, consisting of interest
expense of $65,000 offset by interest income of $9,000, for the quarter ended
June 30, 2005 amounted to $56,000, a decrease of $1,000, compared to net
interest expense of $57,000, consisting of interest expense of $64,000 offset by
interest income of $7,000 for the quarter ended June 30, 2004.

         (Loss) Income Before (Benefit) Provision for Income Taxes and Minority
Interest in Net Loss (Income) of Consolidated Subsidiary. The Company's (loss)
income before the (benefit) provision for income taxes and minority interest in
net loss (income) of consolidated subsidiary for the quarter ended June 30, 2005
was $(857,000) compared to income of $352,000 for the quarter ended June 30,
2004.

         (Benefit) Provision For Income Taxes. The (benefit) provision for
federal, state and local income taxes for the quarters ended June 30, 2005 and
2004 were based upon the Company's estimated effective tax rate for the
respective fiscal years.

         Minority Interest in the Net Loss (Income) of Consolidated Subsidiary.
For the quarter ended June 30, 2005, the Company reflected a non-cash benefit of
$2,000, representing a third party's 51% ownership interest in the net loss of
Market Vision for the period, compared to a non-cash charge of $(39,000) for
such third party's interest in the net income of Market Vision for the quarter
ended June 30, 2004.

         Net (Loss) Income. As a result of the items discussed above, net loss
for the quarter ended June 30, 2005 was $(566,000) compared with net income of
$198,000 for the quarter ended June 30, 2004.

Liquidity and Capital Resources

         On March 24, 2005, the Company entered into an Amended and Restated
Credit Agreement with Signature Bank, under which amounts available for
borrowing under its revolving credit line were increased by $2,415,500 to $3
million, and the term loan portion of the credit facility was increased by
$1,050,000 to $4 million. On March 25, 2005, Signature advanced the Company the
increased portion of the term loan, a portion of which was used to repay the
remaining $425,000 in principal outstanding under its 9% subordinated note
issued in connection with its acquisition of Optimum. Borrowings under the
Credit Agreement are evidenced by promissory notes and are secured by all of the
Company's assets. The Company pays Signature a quarterly fee equal to .25% per
annum on the unused portion of the revolving credit line. Pursuant to the
Amended and Restated Credit Agreement:

         o        Principal payments on the term loan are to be made in 48 equal
                  monthly installments of $83,333, with the final payment due in
                  March 2009. Prior to the amendment, principal payments to
                  Signature on the term loan portion of the facility were
                  $162,500 per month.

         o        The maturity date of loans made under the revolving credit
                  line has been extended from July 22, 2006 to March 24, 2008.

         o        Interest on the revolving loans has been reduced to
                  Signature's prime rate from its prime rate plus .50%, and
                  interest on the term loan has been reduced to Signature's
                  prime rate plus .50% from its prime rate plus 1.0%.

         The Credit Agreement provides for a number of affirmative and negative
covenants, restrictions, limitations and other conditions including, among
others, (i) limitations regarding the payment of cash dividends, (ii)
restriction on the use of proceeds, (iii) prohibition on incurring a
consolidated net loss, as defined in the Credit Agreement, in two consecutive
fiscal quarters or any fiscal year, (iv) compliance with a defined senior debt
leverage ratio and debt service ratio covenants, (v) maximum annual capital
expenditures, (vi) limitation on annual capital expenditures, and (vii)
maintenance of 15% of beneficially owned shares of the Company held by certain
members of the Company's management. At June 30, 2005, the Company was in
compliance with its covenants in the Credit Agreement.

                                       17


         The analysis of the Company's statements of cash flows following the
table below is inclusive of the cash flows of Market Vision. Summarized
financial information of Market Vision at June 30, 2005 is as follows:

         Cash                                                   $   668,000
         Current assets                                           4,252,000
         Current liabilities                                      3,154,000
         Working capital                                          1,098,000
         Net cash provided by operating activities                  490,000
         Net loss                                                    (4,000)

         At June 30, 2005, the Company had cash and cash equivalents of
$683,000, a working capital deficit of $1,214,000, which includes approximately
$8,612,000 of deferred revenue, outstanding bank loans of $4,550,000, an
outstanding bank letter of credit of $500,000, stockholders' equity of
$9,442,000 and $2,200,000 available for borrowing under its revolving credit
line. In comparison, at March 31, 2005, the Company had cash and cash
equivalents of $2,394,000, a working capital deficit of $1,276,000, which
included approximately $7,870,000 of deferred revenue, outstanding bank loans of
$4,584,500, an outstanding bank letter of credit of $500,000, $2,415,500
available for borrowing under the revolving credit line, and stockholders'
equity of $10,008,000.

         Operating Activities. Net cash used in operating activities was
$1,504,000 for the three months ended June 30, 2005. The net cash used in
operating activities was primarily attributable to the Company's net loss of
$566,000 for the quarter ended June 30, 2005, increased by (i) $789,000 related
to the net effect resulting from changes in working capital and (ii) a net of
$149,000 related to other non-cash items.

         Investing Activities. For the three months ended June 30, 2005, net
cash used in investing activities amounted to $164,000 as a result of the
purchase of fixed assets. The Company does not expect to make material
investments in fixed asset purchases during the remainder of Fiscal 2006.

         Financing Activities. For the three months ended June 30, 2005, net
cash used in financing activities amounted to $43,000 resulting from a net use
of $35,000 to reduce bank borrowings and $8,000 used to pay costs associated
with the Amended and Restated Credit Agreement.

Outlook

         Despite the loss for the quarter ended June 30, 2005, primarily as a
result of lower profit margins on sales in the quarter and increased operating
expenses, business trends appear favorable with the Company anticipating
improvement in its profit margins and a return to profitability for the balance
of the year, notwithstanding potential quarterly fluctuations in profit margins
from varied projects. Management believes that cash generated from operations
together with the amount currently available for borrowing under the revolving
credit line will be sufficient to meet the Company's cash requirements for
Fiscal 2006, although there can be no assurance in this regard. To the extent
that the Company is required to seek additional external financing, there can be
no assurance that the Company will be able to obtain such additional funding to
satisfy its cash requirements for Fiscal 2006 or as subsequently required to
repay loans under the Credit Agreement.

Critical Accounting Policies

         The preparation of consolidated financial statements in accordance with
accounting principles generally accepted in the United States of America
requires management to use judgment in making estimates and assumptions that
affect the reported amounts of assets, liabilities, revenues and expenses, and
related disclosure of contingent assets and liabilities. Certain of the
estimates and assumptions required to be made relate to matters that are
inherently uncertain as they pertain to future events. While management believes
that the estimates and assumptions used were the most appropriate, actual
results could differ significantly from those estimates under different
assumptions and conditions.

         Please refer to the Company's 2005 Annual Report on Form 10-K/A for a
discussion of the Company's critical accounting policies relating to revenue
recognition and goodwill and other intangible asset. During the three months
ended June 30, 2005, there were no material changes to these policies.

                                       18


Risk Factors

Any investment in the Company's common stock involves a high degree of risk.
Investors should consider carefully the risks described below, together with the
other information contained in this report. Due to the following risks, our
business, financial condition and results of operations may suffer materially.
As a result, the market price of our common stock could decline, and you could
lose all or part of your investment in our common stock.

         Outstanding Indebtedness; Security Interest. At June 30, 2005, loans
outstanding from the Company's secured lender amounted to $4,550,000, and the
Company had $2,200,000 of borrowing availability under its revolving credit
facility. As security for its obligations under the Credit Agreement, the
Company has granted the lender a first priority security interest in all of its
assets. In the event of a default under the Credit Agreement, at the lender's
option, (i) the principal and interest of the loans and all other obligations
under the Credit Agreement will immediately become due and payable, and (ii) the
lender may exercise its rights and remedies provided for in the Credit Agreement
and the related security agreements, and the rights and remedies of a secured
party under applicable law. In the past the Company has been required to obtain
waivers with respect to its non-compliance with financial covenants provided for
in the Credit Agreement, and the Company may be required to do so in the future.
However, there can be no assurance that the lender would waive any future
non-compliance with these covenants.

         Recent Loss. The Company sustained a net loss of approximately $566,000
for the quarter ended June 30, 2005. This loss was due in part to the
unpredictable revenue patterns associated with the Company's business, as
described below. There can be no assurance the Company will be profitable in
future periods.

         Dependence on Key Personnel. The Company's business is managed by a
limited number of key management and operating personnel. The loss of any one of
those persons could have a material adverse impact on the Company's business.
The Company believes that its future success will depend in large part on its
continued ability to attract and retain highly skilled and qualified personnel.
Several of the Company's key executives are a party to an employment agreement
that expires in 2006.

         Customers. A substantial portion of the Company's sales has been
dependent on one client or a limited concentration of clients. To the extent
such dependency continues, significant fluctuations in revenues, results of
operations and liquidity could arise if a particular client reduces its budget
allocated to the services the Company provides.

         Unpredictable Revenue Patterns. A significant portion of the Company's
revenues is derived from large promotional programs which originate on a
project-by-project basis. Since these projects are susceptible to change, delay
or cancellation as a result of specific client financial or other marketing and
manufacturing related circumstantial issues, as well as changes in the overall
economy, the Company's revenue is unpredictable and may vary significantly from
period to period.

         Competition. The market for promotional services is highly competitive,
with hundreds of companies claiming to provide various services in the promotion
industry. Some of these companies have greater financial and marketing resources
than the Company. The Company competes on the basis of the quality and the
degree of comprehensive services which it provides to its clients. There can be
no assurance that the Company will be able to continue to compete successfully
with existing or future industry competitors.

         Risks Associated with Acquisitions. Part of the Company's growth
strategy is evaluating and, from time to time, engaging in discussions regarding
acquisitions and strategic relationships. No assurance can be given that
suitable acquisitions or strategic relationships can be identified, financed and
completed on acceptable terms, or that future acquisitions, if any, will be
successful.

         Expansion Risk. In the past, the Company has experienced periods of
rapid expansion. This growth has increased the Company's operating complexity as
well as the level of responsibility for both existing and new management
personnel. The Company's ability to manage its expansion effectively will
require the Company to continue to implement and improve its operational and
financial systems and to expand, train and manage its employee base. The
Company's inability to effectively manage expansion could have a material
adverse effect on its business.

         Control by Executive Officers and Directors. The Company's executive
officers and directors collectively beneficially own a significant percentage of
the Company's voting stock and, in effect, have the power to influence strongly
the outcome of all matters requiring stockholder approval, including the
election or removal of directors and the approval of significant corporate
transactions. Such voting could also delay or prevent a change in the control of
the Company in which the holders of Common Stock could receive a substantial

                                       19


premium. In addition, the Company's Credit Agreement requires certain of its
executive officers to maintain, at a minimum, a 15% beneficial ownership of the
Company's Common Stock during the term of the Credit Agreement.

Item 3.  Quantitative and Qualitative Disclosures About Market Risk
         ----------------------------------------------------------

         The Company's earnings and cash flows are subject to fluctuations due
to changes in interest rates primarily from its investment of available cash
balances in money market funds with portfolios of investment grade corporate and
U.S. government securities and, secondarily, from its long-term debt
arrangements. Under its current policies, the Company does not use interest rate
derivative instruments to manage exposure to interest rate changes.

Item 4.  Controls and Procedures
         -----------------------

Evaluation of Disclosure Controls and Procedures

         An evaluation was performed, under the supervision of, and with the
participation of, the Company's management, including the Chief Executive
Officer and Chief Financial Officer, of the effectiveness of the design and
operation of the Company's disclosure controls and procedures (as defined in
Rules 13a-15(e) and 15d-(e) to the Securities and Exchange Act of 1934). Based
on that evaluation, the Company's management, including the Chief Executive
Officer and Chief Financial Officer, concluded that the Company's disclosure
controls and procedures were not effective, as of the end of the period covered
by this Quarterly Report on Form 10-Q for the quarter ended June 30, 2005 (the
"Report"), in timely alerting them to all material information relating to the
Company and its consolidated subsidiaries that is required to be included in
this Report, see below Changes in Internal Controls.

Changes in Internal Controls

         There have been no significant changes in the Company's internal
controls over financial reporting that occurred during the most recent fiscal
quarter that has materially affected, or is reasonably likely to materially
affect, the Company's internal control over financial reporting.

         In reviewing its carrying value of goodwill at December 31, 2005, for
the purpose of determining if there was any impairment in goodwill, the Company
concluded that in prior periods a portion of the intercompany amounts due from
one of its reporting units, Optimum, previously considered as working capital
should have been included as part of Optimum's carrying value for impairment
valuation purposes. Accordingly, the Company believes that the carrying value at
September 30, 2005, June 30, 2005, March 31, 2005, 2004 and 2003 of Optimum was
greater than its fair value. As a result, the Company recorded non-cash pre-tax
charges of $4,131,000 and $7,537,000 for the years ended March 31, 2004 and
2003, respectively, to reflect such impairments and reduce the carrying value of
goodwill associated with Optimum. The adjustment required a restatement of the
Company's consolidated balance sheets and consolidated statements of operations,
as well as related adjustments to the Company's consolidated statements of
stockholders' equity and consolidated statements of cash flows, without any
effect on the Company's cash or net cash provided from operations at and for the
fiscal years ended March 31, 2005, 2004 and 2003, as well as the fiscal quarters
ended September 30, 2005 and June 30, 2005. After reviewing the circumstances
leading up to the restatements, during the quarter ended December 31, 2005, the
Company implemented procedures intended to strengthen its internal control
processes and prevent a recurrence of future errors of this nature.


                           PART II - OTHER INFORMATION
                           ---------------------------

Items 1, 2, 3, 4 and 5.  Not Applicable

Item 6.  Exhibits
         --------

         31.1     Certification of Chief Executive Officer Pursuant to Rule
                  13a-14(a) of the Exchange Act.

         31.2     Certification of Chief Financial Officer Pursuant to Rule
                  13a-14(a) of the Exchange Act.

         32.1     Certification of Chief Executive Officer pursuant to Rule
                  13a-14(b) of the Exchange Act

         32.2     Certification of Chief Financial Officer pursuant to Rule
                  13a-14(b) of the Exchange Act

                                       20


                                   SIGNATURES


         Pursuant to the requirements of the Securities Exchange Act of 1934,
the Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                                   COACTIVE MARKETING GROUP, INC.


Dated: June 26, 2006               By: /s/ JOHN P. BENFIELD
                                       -----------------------------------------
                                       John P. Benfield, President
                                       (Principal Executive Officer)
                                       and Director


Dated: June 26, 2006               By: /s/ ERWIN I. MEVORAH
                                       -----------------------------------------
                                       Erwin I. Mevorah, Chief Financial Officer
                                       (Principal Accounting and Financial
                                       Officer)


                                       21


                                                                    EXHIBIT 31.1

                                  CERTIFICATION

I, John P. Benfield, certify that:

1.   I have reviewed this quarterly report on Form 10-Q of CoActive Marketing
     Group, Inc.

2.   Based on my knowledge, this quarterly report does not contain any untrue
     statement of a material fact or omit to state a material fact necessary to
     make the statements made, in light of the circumstances under which such
     statements were made, not misleading with respect to the period covered by
     this quarterly report.

3.   Based on my knowledge, the financial statements, and other financial
     information included in this quarterly report, fairly present in all
     material respects the financial condition, results of operations and cash
     flows of the registrant as of, and for, the periods presented in this
     quarterly report.

4.   The registrant's other certifying officer and I are responsible for
     establishing and maintaining disclosure controls and procedures (as defined
     in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have:

     a)  designed such disclosure controls and procedures or caused such
         disclosure controls and procedures to be designed under our
         supervision, to ensure that material information relating to the
         registrant, including its consolidated subsidiaries, is made known to
         us by others within those entities, particularly during the period in
         which this quarterly report is being prepared; and

     b)  evaluated the effectiveness of the registrant's disclosure controls and
         procedures and presented in this report our conclusion about the
         effectiveness of the disclosure controls and procedures as of the end
         of the period covered by this report based on such evaluation; and

     c)  disclosed in this report any change in the registrant's internal
         control over financial reporting that occurred during the registrant's
         most recent fiscal quarter that has materially affected, or is
         reasonably likely to materially affect, the registrant's internal
         control over financial reporting.

5.   The registrant's other certifying officer and I have disclosed, based on
     our most recent evaluation of internal controls over financial reporting,
     to the registrant's auditors and the audit committee of the registrant's
     board of directors (or persons performing the equivalent function):

     a)  all significant deficiencies in the design or operation of internal
         controls over financial reporting that are reasonable likely to
         adversely affect the registrant's ability to record, process, summarize
         and report financial information; and

     b)  any fraud, whether or not material, that involves management or other
         employees who have a significant role in the registrant's internal
         controls over financial reporting.


Dated: June 26, 2006                   /s/ JOHN P. BENFIELD
                                       -----------------------------------------
                                       John P. Benfield
                                       President and Chief Executive Officer

                                       22