Exhibit 23.1

            CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM


The Board of Directors
CoActive Marketing Group, Inc.


We hereby consent to the incorporation by reference in the registration
statements (Nos. 333-02392 and 333-100563 on Form S-8 and Nos. 333-60157 and
333-31934 on Form S-3) of CoActive Marketing Group, Inc. filed with the
Securities and Exchange Commission of our report dated June 20, 2007 on the
consolidated financial statements and financial statement schedule of CoActive
Marketing Group, Inc. and subsidiaries appearing in the Annual Report on Form
10-K as of and for the year ended March 31, 2007.


/s/ Lazar, Levine & Felix LLP
- -----------------------------
Lazar, Levine & Felix LLP

New York, New York
June 26, 2007


                                       65