Exhibit 31.1

                                  Certification
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I, Charles F. Tarzian, certify that:

1.   I have reviewed this annual report on Form 10-K of CoActive Marketing
     Group, Inc.;

2.   Based on my knowledge, this annual report does not contain any untrue
     statement of a material fact or omit to state a material fact necessary to
     make the statements made, in light of the circumstances under which such
     statements were made, not misleading with respect to the period covered by
     this annual report.

3.   Based on my knowledge, the financial statements, and other financial
     information included in this annual report, fairly present in all material
     respects the financial condition, results of operations and cash flows of
     the registrant as of, and for, the periods presented in this annual report.

4.   The registrant's other certifying officers and I are responsible for
     establishing and maintaining disclosure controls and procedures (as defined
     in Exchange Act Rules 13a-15(e) and 15d-15(e) for the registrant and have:

     (a) designed such disclosure controls and procedures or caused such
         disclosure controls and procedures to be designed under our
         supervision, to ensure that material information relating to the
         registrant, including its consolidated subsidiaries, is made known to
         us by others within those entities, particularly during the period in
         which this annual report is being prepared; and

     (b) evaluated the effectiveness of the registrant's disclosure controls and
         procedures and presented in this report our conclusion about the
         effectiveness of the disclosure controls and procedures as of the end
         of the period covered by this report based on such evaluation; and

     (c) disclosed in this report any change in the registrant's internal
         control over financial reporting that occurred during the registrant's
         most recent fiscal quarter that has materially effected, or is
         reasonably likely to materially effect, the registrant's internal
         controls over financial reporting.

5.   The registrant's other certifying officers and I have disclosed, based on
     our most recent evaluation of internal controls over financial reporting,
     to the registrant's auditors and the audit committee of registrant's board
     of directors (or persons performing the equivalent function):

     (a) all significant deficiencies in the design or operation of internal
         controls over financial reporting that are reasonably likely to
         adversely effect the registrant's ability to record, process, summarize
         and report financial information; and

     (b) any fraud, whether or not material, that involves management or other
         employees who have a significant role in the registrant's internal
         controls over financial reporting.

Dated:  June 26, 2007                  /s/ CHARLES F. TARZIAN
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                                       Charles F. Tarzian
                                       President and Chief Executive Officer

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