Exhibit 32.1

                         COACTIVE MARKETING GROUP, INC.
                            CERTIFICATION PURSUANT TO
                             18 U.S.C. SECTION 1350,
                             AS ADOPTED PURSUANT TO
                  SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

         In connection with the Annual Report of CoActive Marketing Group, Inc.
(the "Company") on Form 10-K for the year ending March 31, 2007 as filed with
the Securities and Exchange Commission on the date hereof (the "Report"), I,
Charles F. Tarzian, President and Chief Executive Officer of the Company,
certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906
of the Sarbanes-Oxley Act of 2002, that to the best of my knowledge:

         (1)      The Report fully complies with the requirements of Section
                  13(a) or 15(d) of the Securities Exchange Act of 1934; and

         (2)      The information contained in the Report fairly presents, in
                  all material respects, the financial condition and result of
                  operations of the Company.


June 26, 2007                          /s/ CHARLES F. TARZIAN
                                       -----------------------------------------
                                       Charles F. Tarzian
                                       President and Chief Executive Officer


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