EXHIBIT 23.1

                         CONSENT OF INDEPENDENT AUDITORS


We consent to the  incorporation by reference in (1) the Registration  Statement
on Form S-8, File No. 333-43837 and (2) the Registration  Statement on Form S-8,
File No.  333-43839  of our report dated  February 13, 1998 on the  consolidated
financial  statements of Siebert Financial Corp. and subsidiary  included in its
Annual Report on Form 10-KSB for the year ended December 31, 1997.



Richard A. Eisner & Company, LLP

New York, New York
March 30, 1998