<ARTICLE>                          BD
<LEGEND>
     (Replace this text with the legend)
</LEGEND>
     <CIK>                                 0000065596 
     <NAME>                    SIEBERT FINANCIAL CORP.
<MULTIPLIER>                                        1
<CURRENCY>                                        USD
       
                                               
<PERIOD-TYPE>                                  12-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-START>                             JAN-01-1997
<PERIOD-END>                               DEC-31-1997
<EXCHANGE-RATE>                                     1
<CASH>                                      5,694,142
<RECEIVABLES>                               2,134,839
<SECURITIES-RESALE>                                 0
<SECURITIES-BORROWED>                               0
<INSTRUMENTS-OWNED>                         8,564,668
<PP&E>                                        475,553
<TOTAL-ASSETS>                             17,881,589
<SHORT-TERM>                                        0
<PAYABLES>                                  3,171,485
<REPOS-SOLD>                                        0
<SECURITIES-LOANED>                                 0
<INSTRUMENTS-SOLD>                          2,037,547
<LONG-TERM>                                 3,000,000
<PREFERRED-MANDATORY>                               0
<PREFERRED>                                         0
<COMMON>                                       52,376
<OTHER-SE>                                  9,620,181
<TOTAL-LIABILITY-AND-EQUITY>               17,881,589
<TRADING-REVENUE>                           1,795,104
<INTEREST-DIVIDENDS>                          704,911
<COMMISSIONS>                              18,879,674
<INVESTMENT-BANKING-REVENUES>               4,487,594
<FEE-REVENUE>                                       0
<INTEREST-EXPENSE>                            418,405
<COMPENSATION>                              8,208,006
<INCOME-PRETAX>                             4,675,101
<INCOME-PRE-EXTRAORDINARY>                  4,675,101
<EXTRAORDINARY>                                     0
<CHANGES>                                           0
<NET-INCOME>                                2,618,101
<EPS-PRIMARY>                                     .50
<EPS-DILUTED>                                     .50