Exhibit 10.2

                              EMPLOYMENT AGREEMENT

         EMPLOYMENT  AGREEMENT,  dated as of  January 1,  1998,  by and  between
Steven Madden, Ltd., a New York corporation (the "Company"), and John Basile, an
individual residing at 2 Edgemont Road, Montclair, NJ 07042 (the "Executive").

                              W I T N E S S E T H:

         WHEREAS,  the  Company  and the  Executive  entered  into that  certain
Employment  Agreement  dated  as of  June  17,  1994  (the  "Initial  Employment
Agreement"); and

         WHEREAS, the Company and the Executive wish to continue the Executive's
employment  with the  Company  and to  supersede  in its  entirety  the  Initial
Employment Agreement with this Agreement.

         NOW, THEREFORE, the parties mutually agree as follows:

                  1. EMPLOYMENT.   The Company hereby employs  Executive and the
Executive   hereby   accepts   such   employment,    as   the   Executive   Vice
President-Product  Development  and Design,  subject to the terms and conditions
set forth in this  Agreement.  This  Agreement  supersedes  and  replaces in its
entirety the Initial Employment Agreement.

                  2. DUTIES.  The Executive  shall serve as the  Executive  Vice
President-Product  Development  and  Design  and shall be the  senior  executive
responsible for the matters and staff  identified on Exhibit A attached  hereto.
During  the  term of this  Agreement,  the  Executive  shall  devote  all of his
business  time to the  performance  of his  duties  hereunder  unless  otherwise
authorized by the Chief  Executive  Officer of the Company.  The Executive shall
report directly to the Chief Executive Officer of the Company.





                  3. TERM OF EMPLOYMENT; VACATION.

                  (a) The  term of the  Executive's  employment  shall  be for a
period of thirty six (36)  months  commencing  on  January  1, 1998 (the  "Start
Date"),  subject to earlier  termination  by the  parties  pursuant to Section 6
hereof (the "Term").

                  (b) The Executive shall be entitled to four (4) weeks vacation
during each year of the Term.

                  4. COMPENSATION OF EXECUTIVE.

                  4.1 SALARY.  The Company  shall pay to Executive a base salary
of Two Hundred Seventy Five Thousand ($275,000) Dollars per annum, subject to an
increase  of $25,000  on each of January 1, 1999 and  January 1, 2000 (the "Base
Salary"), less such deductions as shall be required to be withheld by applicable
law and  regulations.  All salaries  payable to Executive  shall be paid at such
regular  weekly,  biweekly or  semi-monthly  time or times as the Company  makes
payment of its regular payroll in the regular course of business.

                  4.2 BONUSES.

         (a) During the Term, the Executive  shall be entitled to receive a cash
performance  bonus  based upon the annual  earnings of the  Company's  wholesale
division  (with  respect  to sale of the  Steve  Madden(R)  and  David  Aaron(R)
footwear brands) (the "Wholesale  Division")  before the payment of interest and
taxes  ("Wholesale  EBIT").  By March 30, 1998, 1999, 2000 and 2001, the Company
shall pay to the  Executive  a cash bonus equal to four  percent  (4%) of annual
Wholesale  EBIT for the fiscal year ending on the  December  31  preceding  such
date, calculated in accordance with generally accepted accounting principles.

         (b)  Upon the  execution  of this  Agreement,  the  Executive  shall be
entitled to receive  options to purchase  50,000 shares of the Company's  common
stock ("Common Stock")  exercisable for a period of five (5) years following the
date of grant at an exercise  price of $7.50 (the closing price of the Company's
Common Stock on January


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1, 1998), all of which options shall vest  immediately and be exercisable  until
December  31,  2002,  so long as the  Executive  remains  in the  employ  of the
Company. On the date of approval of the Company's stockholders of the 1998 Stock
Plan  (the  "Approval  Date"),  currently  anticipated  to be voted  upon at the
Company's  annual  meeting to be held during Spring 1998,  the  Executive  shall
receive  options  ("1998  Options") to purchase  200,000  shares of Common Stock
exercisable  for a period  of five (5)  years  following  the date of grant at a
price  equal to $7.50  per  share,  all of which  shall  vest  immediately  upon
issuance and options to purchase 100,000 shares of Common Stock  exercisable for
a period of five (5) years  following  the date of grant at a price equal to the
average  closing bid price of the Company's  shares of Common Stock for the five
(5)  trading  days ending two (2) trading  days prior to Approval  Date,  all of
which shall vest on December 31, 1999, so long as the  Executive  remains in the
employ  of the  Company.  The  options  granted  under  this  paragraph  will be
substantially  in the form of Exhibit B attached hereto and the shares of Common
Stock  issuable  upon the  exercise  thereof  will be  included  in a stock plan
presented by the Company for approval by the Company's  stockholders at the next
stockholders meeting. In the event that the 1998 Options are not approved at the
next  annual  meeting of the  Company's  stockholders,  the  Executive  shall be
entitled to a lump sum payment of $250,000 in  immediately  available  funds and
this Agreement shall become null and void.

         (c) In the event that the Company  records  Wholesale  EBIT of not less
than an aggregate of $10,000,000 during any four (4) consecutive fiscal quarters
during the Term, the Executive  shall be entitled to receive (i) a cash bonus of
$100,000 and (ii) options (the "Additional  Options") to purchase 100,000 shares
of the  Company's  Common  Stock  (which shall be subject to the approval of the
stockholders of the Company). The Additional Options shall vest over a period of
five (5) years  following the date of grant and shall be  exercisable at a price
equal to the average  closing bid


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price of the  Company's  shares of Common  Stock for the five (5)  trading  days
ending two (2) trading days prior to the date of issuance.

                  4.3  EXPENSES.  During the Term,  the Company  shall  promptly
reimburse the Executive for all  reasonable  and necessary  travel  expenses and
other  disbursements  incurred by the  Executive on behalf of the Company in the
performance of the Executive's duties hereunder, assuming Executive has received
prior approval for such travel expenses and  disbursements by the Company to the
extent  possible  consistent  with  corporate  practices  with  respect  to  the
reimbursement  of expenses  incurred by the Company's  employees.  The Executive
shall also be entitled to an automobile allowance equal to $1,215 per month.

                  4.4 BENEFITS. The Executive shall be permitted during the Term
to participate in any  hospitalization  or disability  insurance  plans,  health
programs,  pension plans,  bonus plans or similar benefits that may be available
to other  executives of the Company  (including  coverage under any officers and
directors liability insurance policy),  subject to such eligibility rules as are
applied to senior managers generally.

                  5. DISABILITY   OF   THE   EXECUTIVE.   If  the  Executive  is
incapacitated or disabled by accident, sickness or otherwise so as to render the
Executive  mentally or physically  incapable of performing the services required
to be performed  under this Agreement for a period of 60 consecutive  days or 90
days in any period of 360 consecutive days (a "Disability"), the Company may, at
the time or during the period of such Disability,  at its option,  terminate the
employment of the Executive  under this  Agreement  immediately  upon giving the
Executive written notice to that effect.

                  6. TERMINATION.

                  (a) The Company may terminate the  employment of the Executive
and all of the Company's  obligations under this Agreement at any time for Cause
(as  hereinafter  defined) by giving the Executive  notice of such  termination,
with reasonable  specificity of the details thereof.  "Cause" shall mean (i) the
Executive's  wilful


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misconduct  which could reasonably be expected to have a material adverse effect
on the business and affairs of the Company,  (ii) the  Executive's  disregard of
lawful  instructions  of the  Company's  Board of Directors  or Chief  Executive
Officer  consistent with the Executive's  responsibilities  under this Agreement
relating to the business of the Company, (iii) the Executive's neglect of duties
or failure to act, which, in each case,  could  reasonably be expected to have a
material  adverse  effect on the business  and affairs of the Company,  (iv) the
commission  by the  Executive  of an act  constituting  common law  fraud,  or a
felony,  or criminal act against the Company or any affiliate  thereof or any of
the assets of any of them, (v) the  Executive's  abuse of alcohol or other drugs
or controlled  substances,  or conviction of a crime involving moral  turpitude,
(vi) the Executive's  material breach of any of the agreements  contained herein
or (vii) the Executive's death or resignation hereunder;  provided however, that
if the  Executive  resigned  as a result of a material  breach by the Company of
this Agreement,  such resignation shall not be considered "Cause"  hereunder.  A
termination pursuant to Section 6(a)(i), (ii), (iii), (iv), (v) (other than as a
result of a conviction of a crime involving moral  turpitude) or (vi) shall take
effect 30 days  after the giving of the notice  contemplated  hereby  unless the
Executive   shall,   during  such  30-day  period,   remedy  to  the  reasonable
satisfaction of the Board of Directors of the Company the misconduct, disregard,
abuse  or  breach  specified  in  such  notice;  PROVIDED,  HOWEVER,  that  such
termination shall take effect  immediately upon the giving of such notice if the
Board of Directors of the Company  shall,  in its  reasonable  discretion,  have
determined that such  misconduct,  disregard,  abuse or breach is not remediable
(which  determination shall be stated in such notice). A termination pursuant to
Section  6(a)(v)  (as a  result  of a  conviction  of a  crime  involving  moral
turpitude) or (vii) shall take effect  immediately upon the giving of the notice
contemplated hereby.

                  (b) The Company or the Executive may terminate the  employment
of the  Executive  and all of the  Company's  obligations  under this  Agreement
(except as


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hereinafter  provided) at any time during the Term  without  Cause by giving the
Executive or the Company, as appropriate, written notice of such termination, to
be  effective  15  days  following  the  giving  of  such  written  notice.  For
convenience of reference,  the date upon which any termination of the employment
of the  Executive  pursuant  to  Sections  5 or 6 shall  be  effective  shall be
hereinafter referred to as the "Termination Date".

                  7. EFFECT OF TERMINATION OF EMPLOYMENT.

                  (a) Upon the  termination  of the  Executive's  employment for
Cause or a Disability,  neither the Executive nor the Executive's  beneficiaries
or estate shall have any further rights to compensation  under this Agreement or
any claims against the Company arising out of this  Agreement,  except the right
to receive  (i) the unpaid  portion of the Base Salary  provided  for in Section
4.1, earned through the Termination Date (the "Unpaid Salary Amount"),  and (ii)
reimbursement   for  any  expenses  for  which  the  Executive  shall  not  have
theretofore  been   reimbursed,   as  provided  in  Section  4.3  (the  "Expense
Reimbursement Amount").

                  (b) Upon the  termination  of the  Executive's  employment for
other than Cause or a  Disability,  neither the  Executive  nor the  Executive's
beneficiaries or estate shall have any further rights to compensation under this
Agreement  or any claims  against  the Company  arising  out of this  Agreement,
except  the  Executive  shall have the right to  receive  (i) the Unpaid  Salary
Amount, (ii) the Expense Reimbursement Amount, and (iii) severance  compensation
equal to the Base Salary  (including  medical  benefits),  the 1998  Options and
Additional  Options for the remainder of the term of this  Agreement (as if this
Agreement was not terminated).

                  8.   DISCLOSURE   OF   CONFIDENTIAL   INFORMATION.   Executive
recognizes  that he has had and will  continue  to have  access  to  secret  and
confidential information regarding the Company, including but not limited to its
customer list, products,  know-how,  and business plans.  Executive acknowledges
that such information is of


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great value to the Company,  is the sole  property of the Company,  and has been
and will be acquired by him in confidence.  In  consideration of the obligations
undertaken by the Company  herein,  Executive  will not, at any time,  during or
after his employment hereunder, reveal, divulge or make known to any person, any
information acquired by Executive during the course of his employment,  which is
treated  as  confidential  by the  Company,  including  but not  limited  to its
customer list, not otherwise in the public domain, other than in the ordinary of
business during his employment hereunder. The provisions of this Section 8 shall
survive Executive's employment hereunder.

                  9. COVENANT NOT TO COMPETE.

                  (a) Executive  recognizes that the services to be performed by
him hereunder are special, unique and extraordinary. The parties confirm that it
is reasonably  necessary for the protection of Company that Executive agree, and
accordingly,  Executive  does  hereby  agree,  that he shall  not,  directly  or
indirectly,  at any time during the term of the  Agreement  and the  "Restricted
Period" (as defined in Section 9(e) below):

                      (i)   except as  provided  in  Subsection  (d)  below,  be
                            engaged   in  the   sale,   marketing,   design   or
                            distribution  of  footwear   products,   or  provide
                            technical assistance, advice or counseling regarding
                            the  footwear  industry  in any state in the  United
                            States in which the Company or an affiliate  thereof
                            transacts  business,  either on his own behalf or as
                            an   officer,   director,   stockholder,    partner,
                            consultant,   associate,   employee,  owner,  agent,
                            creditor,  independent contractor, or co-venturer of
                            any third party; or
                           
                      (ii)  employ or engage, or cause or authorize, directly or
                            indirectly,  to be employed  or  engaged,  for or on
                            behalf of


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                            himself or any third party, any employee or agent of
                            Company or any affiliate thereof.

                  (b)  Executive  hereby  agrees  that he will not,  directly or
indirectly,  for or on behalf of himself or any third party,  at any time during
the term of the Agreement and during the Restricted Period solicit any customers
of the Company or any affiliate thereof in a manner which directly or indirectly
competes with the Company.

                  (c) If any of the  restrictions  contained  in this  Section 9
shall be  deemed  to be  unenforceable  by reason  of the  extent,  duration  or
geographical   scope  thereof,   or  otherwise,   then  the  court  making  such
determination shall have the right to reduce such extent, duration, geographical
scope, or other  provisions  hereof,  and in its reduced form this Section shall
then be enforceable in the manner contemplated hereby.

                  (d) This Section 9 shall not be construed to prevent Executive
from owning,  directly or indirectly,  in the aggregate, an amount not exceeding
two percent (2%) of the issued and outstanding voting securities of any class of
any  company  whose  voting  capital  stock is traded on a  national  securities
exchange or on the over-the-counter market other than securities of the Company.

                  (e) The term  "Restricted  Period," as used in this Section 9,
shall mean the period of  Executive's  actual  employment  hereunder plus in the
event the Executive's employment is terminated with Cause for a period of twelve
(12) months thereafter.

                  (f) The  provisions of this Section 9 shall survive the end of
the Term as provided in Section 9(e) hereof.

                  (g) In the event  that the  Executive  breaches  the terms and
provisions  of Section  9(a)(i)  above,  the Company may  terminate all unvested
options comprising the 1998 Options and Additional Options.


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                  10. MISCELLANEOUS.

                  10.1  INJUNCTIVE  RELIEF.   Executive  acknowledges  that  the
services to be rendered under the provisions of this Agreement are of a special,
unique and extraordinary  character and that it would be difficult or impossible
to replace  such  services.  Accordingly,  Executive  agrees  that any breach or
threatened  breach by him of  Section  8 or 9 of this  Agreement  shall  entitle
Company,  in addition to all other legal  remedies  available to it, to apply to
any court of competent  jurisdiction to seek to enjoin such breach or threatened
breach.  The parties  understand and intend that each  restriction  agreed to by
Executive  hereinabove  shall be construed as separable and divisible from every
other restriction,  that the unenforceability of any restriction shall not limit
the enforceability,  in whole or in part, of any other restriction, and that one
or more or all of such  restrictions  may be enforced in whole or in part as the
circumstances  warrant.  In the event that any  restriction in this Agreement is
more  restrictive  than  permitted by law in the  jurisdiction  in which Company
seeks  enforcement  thereof,  such  restriction  shall be  limited to the extent
permitted by law.

                  10.2 ASSIGNMENTS. Neither Executive nor the Company may assign
or  delegate  any of their  rights or duties  under this  Agreement  without the
express written consent of the other.

                  10.3 ENTIRE AGREEMENT. This Agreement constitutes and embodies
the full and complete understanding and agreement of the parties with respect to
Executive's  employment  by Company,  supersedes  all prior  understandings  and
agreements,  whether oral or written,  between Executive and Company,  and shall
not be amended,  modified or changed except by an instrument in writing executed
by the party to be charged.  The invalidity or partial invalidity of one or more
provisions of this Agreement  shall not  invalidate any other  provision of this
Agreement.  No  waiver by  either  party of any  provision  or  condition  to be
performed  shall be deemed a waiver


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of similar or dissimilar  provisions or conditions at the same time or any prior
or subsequent time.

                  10.4 BINDING EFFECT. This Agreement shall inure to the benefit
of, be  binding  upon and  enforceable  against,  the  parties  hereto and their
respective successors, heirs, beneficiaries and permitted assigns.

                  10.5  HEADINGS.  The headings  contained in this Agreement are
for convenience of reference only and shall not affect in any way the meaning or
interpretation of this Agreement.

                  10.6  NOTICES.  All  notices,   requests,  demands  and  other
communications  required or permitted to be given  hereunder shall be in writing
and shall be deemed to have been duly given when personally  delivered,  sent by
registered or certified mail, return receipt requested,  postage prepaid,  or by
private  overnight  mail  service  (e.g.  Federal  Express)  to the party at the
address set forth above or to such other  address as either party may  hereafter
give notice of in accordance with the provisions hereof. Notices shall be deemed
given on the sooner of the date  actually  received  or the third  business  day
after sending.

                  10.7 GOVERNING  LAW. This  Agreement  shall be governed by and
construed in  accordance  with the laws of the State of New York without  giving
effect to such  State's  conflicts  of laws  provisions  and each of the parties
hereto  irrevocably  consents to the  jurisdiction  and venue of the federal and
state courts located in the State of New York, County of New York.

                  10.8   COUNTERPARTS.    This   Agreement   may   be   executed
simultaneously  in two or more  counterparts,  each of which  shall be deemed an
original,  but  all  of  which  together  shall  constitute  one  and  the  same
instrument.

                  10.9  SEPARABILITY.  If any of the  restrictions  contained in
this  Agreement  shall be deemed to be  unenforceable  by reason of the  extent,
duration or


                                       10


geographical   scope  thereof,   or  otherwise,   then  the  court  making  such
determination shall have the right to reduce such extent, duration, geographical
scope, or other provisions  hereof, and in its reduced form this Agreement shall
then be enforceable in the manner contemplated hereby.

                  IN WITNESS  WHEREOF,  the parties  hereto have  executed  this
Agreement as of the date set forth above.


                                        STEVEN MADDEN, LTD.



                                        By: /s/
                                            ------------------------------------
                                              Name:
                                              Title:


                                            /s/ JOHN BASILE
                                            ------------------------------------
                                                John Basile









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