SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   FORM 12b-25

                           Notification of Late Filing

                          Commission File Number 0-6764
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(Check one)
X  Form 10-K and Form 10-KSB ___ Form 11-K
___Form 20-F ___  Form 10-Q and Form 10-QSB  ___ Form N-SAR

           For period ended         December 31, 2000
                             -----------------------------------------------

___ Transition Report on Form 10-K and Form 10-KSB
___ Transition Report on Form 20-F
___ Transition Report on Form 11-K
___ Transition Report on Form 10-Q and Form 10-QSB
___ Transition Report on Form N-SAR

           For the transition period ended _________________________________


           Read Attached Instruction Sheet Before Preparing Form.
           Please Print or Type.

      Nothing in this form shall be construed to imply that the  Commission  has
verified any information contained herein.

      If the  notification  relates to a portion of the  filing  checked  above,
identify the item(s) to which the notification relates:




                                     PART I
                             REGISTRANT INFORMATION

      Full name of registrant       Fortune Financial, Inc.
                              --------------------------------------------------

      Former name if applicable   Mobile America Corporation
                                ------------------------------------------------


      Address of principal executive office (Street and Number)
      10475-103 Fortune Parkway
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      City, State and Zip Code       Jacksonville, Florida 32256
                               -------------------------------------------------

                                     PART II
                             RULE 12B-25(b) AND (c)

      If the subject  report could not be filed without  unreasonable  effort or
expense  and  the  registrant  seeks  relief  pursuant  to Rule  12b-25(b),  the
following should be completed. (Check appropriate box.)

      X   (a) The reasons  described in reasonable  detail in Part
III of this form could not be eliminated without unreasonable effort or expense:

      X   (b) The  subject  annual  report,  semi-annual  report,
transition  report on Forms 10-K,  10-KSB,  20-F, 11-K or Form N-SAR, or portion
thereof  will be  filed  on or  before  the  15th  calendar  day  following  the
prescribed  due date; or the subject  quarterly  report or transition  report on
Form  10-Q,  10-QSB,  or  portion  thereof  will be filed on or before the fifth
calendar day following the prescribed due date; and

     ___ (c) The accountant's  statement or other exhibit required
by Rule 12b-25(c) has been attached if applicable.

                                    PART III
                                    NARRATIVE

      State below in reasonable detail the reasons why Forms 10-K, 10-KSB, 11-K,
20-F, 10-Q, 10-QSB,  N-SAR or the transition report portion thereof could not be
filed within the prescribed time period. (Attach extra sheets if needed.)

           The Registrant's Annual Report on Form 10-K for the fiscal year ended
      December  31, 2000 could not be filed  within the  prescribed  time period
      because  certain  information  and data  relating to and necessary for the
      completion  of the  Registrant's  financial  statements  and  management's
      discussion  and analysis of financial  condition and results of operations
      could not be obtained by the  Registrant  within such time period  without
      unreasonable effort or expense.

                                     PART IV
                                OTHER INFORMATION

      (1)  Name and telephone number of person to contact in regard to this
notification.

                Mark P. Brockelman                      (904) 363-6339 ext. 2319
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                  (Name)                          (Area Code) (Telephone Number)

      (2) Have all other periodic  reports required under Section 13 or 15(d) or
the Securities  Exchange Act of 1934 or Section 30 of the Investment Company Act
of 1940  during the  preceding  12 months or for such  shorter  period  that the
registrant was required to file such report(s) been filed?  If the answer is no,
identify report(s).

  X  Yes  ___  No

      (3) Is it anticipated that any significant change in results of operations
from the corresponding  period for the last fiscal year will be reflected by the
earnings statements to be included in the subject report or portion thereof?

  ___  Yes  X  No

      If so: attach an explanation of the anticipated  change,  both narratively
and  quantitatively,  and, if  appropriate,  state the reasons why a  reasonable
estimate of the results cannot be made.

                             Fortune Financial, Inc.
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                  (Name of Registrant as Specified in Charter)

      Has caused this notification to be signed on its behalf by the undersigned
thereunto duly authorized.


      Date:  March 30, 2001         By   /s/ MARK P. BROCKELMAN
                                      ----------------------------
                                             Mark P. Brockelman
                                      Vice President and Chief Financial Officer