EXHIBIT 31.1



                                  CERTIFICATION



I, Andrew Feshbach, certify that:

1.       I have reviewed this quarterly report on Form 10-Q of Big Dog
Holdings, Inc.;

2.       Based on my knowledge, this quarterly report does not contain any
untrue statement of a material fact or omit to state a material fact necessary
to make the statements made, in light of the circumstances under which such
statements were made, not misleading with respect to the period covered by
this report;

3.       Based on my knowledge, the financial statements, and other financial
information included in this report,fairly present in all material respects
the financial condition, results of operations and cash flows of the registrant
as of, and for, the periods presented in this report;

4.       The registrant's other certifying officers and I are responsible for
establishing and maintaining disclosure controls and procedures (as defined
in Exchange Act Rules 13a-15(e) and 15d-15(e))for the registrant and
we have:

a)      Designed such disclosure controls and procedures or caused such
        disclosure controls and procedures to be designed under our
        supervision, to ensure that material information relating to the
        registrant, including its consolidated subsidiaries, is made known to
        us by others within those entities,particularly during the period in
        which this quarterly report is being prepared;

b)      Evaluated the effectiveness of the registrant's disclosure controls
        and procedures and presented in this report our conclusions about the
        effectiveness of the disclosure controls and procedures, as of the end
        of the period covered by this report based on such evaluations; and

c)      Disclosed in this report any changes in the registrant's internal
        control over financial reporting that occurred during the registrant's
        most recent fiscal quarter (the registrant's fourth fiscal quarter in
        the case of an annual report)that has materially affected, or is
        reasonably likely to materially affect, the registrant's internal
        control over financial reporting; and

5.       The registrant's other certifying officers and I have disclosed, based
on our most recent evaluation of internal control over financial reporting,
to the registrant's board of directors (or persons performing the
equivalent functions):

a)      All significant deficiencies and material weaknesses in the design or
        operation of internal control over financial reporting which are
        reasonably likely to adversely affect the registrant's ability to
        record, process, summarize and report financial information:

b)      Any fraud, whether or not material, that involves management or other
        employees who have a significant role in the registrant's internal
        control over financial reporting.

August 13, 2003


                                     /s/ ANDREW D. FESHBACH
                                         -------------------------------------
                                         Andrew D. Feshbach
                                         President and Chief Executive Officer