UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q



[X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934

For the quarterly period ended June 30, 2004

                                       or

[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934


                         Commission File Number: 0-22963


                             BIG DOG HOLDINGS, INC.
             (Exact name of registrant as specified in its charter)


                   DELAWARE                            52-1868665
          (State or jurisdiction of                   (IRS employer
       incorporation or organization)              identification no.)


                                  121 GRAY AVENUE
                          SANTA BARBARA, CALIFORNIA 93101
               (Address of principal executive offices) (zip code)

                                 (805) 963-8727
              (Registrant's telephone number, including area code)


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

            Yes                                            X No
         ---                                             ---


Indicate by check mark whether the registrant is an accelerated filer (as
defined in Rule 12b-2 of the Act.)

             Yes                                           X No
         ----                                            ---

The number of shares outstanding of the registrant's common stock, par value
$.01 per share, at August 9, 2004 was 9,165,532 shares.




                     BIG DOG HOLDINGS, INC. AND SUBSIDIARIES

                               INDEX TO FORM 10-Q

                                                                         PAGE
                                                                         ----
                                                                          NO.
                                                                          ---


PART 1.     FINANCIAL INFORMATION (Unaudited)............................ 3

ITEM 1:     FINANCIAL STATEMENTS (Unaudited)

            CONSOLIDATED BALANCE SHEETS
            June 30, 2004 and December 31, 2003.......................... 3

            CONSOLIDATED STATEMENTS OF OPERATIONS
            Three and six months ended June 30, 2004
            and 2003..................................................... 4

            CONSOLIDATED STATEMENTS OF CASH FLOWS
            Six months ended June 30, 2004 and 2003...................... 5

            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS................... 7

ITEM 2:     MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
            AND RESULTS OF OPERATIONS.................................... 13

ITEM 3:     QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK... 19

ITEM 4:     CONTROLS AND PROCEDURES...................................... 19

PART II:    OTHER INFORMATION............................................ 19

ITEM 1:     LEGAL PROCEEDINGS............................................ 19

ITEM 2:     CHANGES IN SECURITIES,USE OF PROCEEDS AND ISSUER
            PURCHASE OF EQUITY SECURITIES................................ 19

ITEM 3:     DEFAULTS UPON SENIOR SECURITIES.............................. 19

ITEM 4:     SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.......... 20

ITEM 5:     OTHER INFORMATION.............................................20

ITEM 6:     EXHIBITS AND REPORTS ON FORM 8-K............................. 20

SIGNATURES............................................................... 21



PART 1.           FINANCIAL INFORMATION
ITEM 1:           FINANCIAL STATEMENTS (UNAUDITED)

                   BIG DOG HOLDINGS, INC. AND SUBSIDIARIES
                   CONSOLIDATED BALANCE SHEETS (unaudited)



                                                                           June 30,               December 31,
                                                                            2004                       2003
                                                                   ---------------------    ----------------------
                                        ASSETS (Notes 2 and 3)
                                                                                                  
CURRENT ASSETS:
  Cash and cash equivalents                                                $  1,525,000               $ 10,503,000
  Receivables, net                                                              229,000                    116,000
  Inventories                                                                41,653,000                 24,752,000
  Prepaid expenses and other current assets                                   1,111,000                    789,000
  Deferred income taxes                                                       1,559,000                    875,000
                                                                 -----------------------    -----------------------
    Total current assets                                                     46,077,000                 37,035,000
PROPERTY AND EQUIPMENT, Net                                                  10,673,000                  4,144,000
INTANGIBLE ASSETS, Net                                                          217,000                    211,000
DEFERRED INCOME TAXES                                                         1,394,000                    946,000
OTHER ASSETS                                                                    448,000                    246,000
                                                                 -----------------------   ------------------------
TOTAL                                                                      $ 58,809,000               $ 42,582,000
                                                                 =======================   ========================

            LIABILITIES AND STOCKHOLDERS' EQUITY
                                (Notes 2 and 3)
  Short-term borrowings                                                    $  7,046,000               $          -
  Current portion of notes payable                                               97,000                          -
  Accounts payable                                                            5,055,000                  1,932,000
  Income taxes payable                                                           83,000                  1,513,000
  Accrued expenses and other current
    liabilities                                                               5,860,000                  4,016,000
                                                                 -----------------------   ------------------------
    Total current liabilities                                                18,141,000                  7,461,000
LONG TERM BORROWINGS                                                          1,450,000                          -
NOTE PAYABLE                                                                    487,000                          -
CAPITAL LEASE OBLIGATIONS                                                       351,000                          -
DEFERRED RENT                                                                   690,000                    606,000
DEFERRED GAIN ON SALE-LEASEBACK                                                 274,000                    301,000
                                                                 -----------------------   ------------------------
  Total liabilities                                                          21,393,000                  8,368,000
                                                                 -----------------------   ------------------------

COMMITMENTS AND CONTINGENCIES
STOCKHOLDERS' EQUITY:
  Preferred stock, $.01 par value, 3,000,000 shares authorized,
    none issued and outstanding                                                       -                          -
  Common stock, $.01 par value, 30,000,000 shares authorized,
    10,695,530 and 9,698,284 issued at June 30, 2004 and
    December 31, 2003, respectively                                             107,000                     97,000
  Additional paid-in capital                                                 25,447,000                 20,510,000
  Retained earnings                                                          19,716,000                 21,461,000
  Treasury stock, 1,455,152 shares at
      June 30, 2004 and December 31, 2003                                    (7,854,000)                (7,854,000)
                                                                 -----------------------   ------------------------
      Total stockholders' equity                                             37,416,000                 34,214,000
                                                                 -----------------------   ------------------------
 TOTAL                                                                     $ 58,809,000               $ 42,582,000
                                                                 =======================   =========================

                        See notes to the consolidated financial statements.





                              BIG DOG HOLDINGS, INC. AND SUBSIDIARIES

                              CONSOLIDATED STATEMENTS OF OPERATIONS (unaudited)




                                               Three months ended                              Six months ended
                                                    June 30,                                       June 30,
                                                                                                       
                                   -------------------------------------------    -------------------------------------------
                                          2004                    2003                   2004                    2003
                                   --------------------    -------------------    --------------------    -------------------
NET SALES                                  $41,043,000            $24,208,000             $62,924,000            $39,562,000
COST OF GOODS SOLD                          18,013,000              9,990,000              28,672,000             17,241,000
                                   --------------------    -------------------    --------------------    -------------------
GROSS PROFIT                                23,030,000             14,218,000              34,252,000             22,321,000
                                   --------------------    -------------------    --------------------    -------------------

OPERATING EXPENSES:
  Selling, marketing and
    distribution                            18,875,000             11,883,000              33,008,000             23,194,000
  General and
    administrative                           1,936,000              1,333,000               3,733,000              2,534,000
                                   --------------------    -------------------    --------------------    -------------------
      Total operating
        expenses                            20,811,000             13,216,000              36,741,000             25,728,000
                                   --------------------    -------------------    --------------------    -------------------


INCOME (LOSS) FROM
 OPERATIONS                                  2,219,000              1,002,000              (2,489,000)            (3,407,000)

OTHER INCOME                                   (82,000)                      -                (82,000)                      -
INTEREST EXPENSE                               283,000                101,000                 407,000                163,000
                                   --------------------    -------------------    --------------------    -------------------

INCOME (LOSS) BEFORE
  PROVISION(BENEFIT)
  FOR INCOME TAXES                          2,018,000                 901,000             (2,814,000)            (3,570,000)

PROVISION (BENEFIT)
FOR INCOME TAXES                              767,000                 342,000             (1,069,000)            (1,379,000)
                                   --------------------    -------------------    --------------------    -------------------

NET INCOME (LOSS)                         $ 1,251,000               $ 559,000            $(1,745,000)           $(2,191,000)
                                   ====================    ===================    ====================    ===================

NET INCOME (LOSS)
 PER SHARE:
    BASIC                                 $      0.15               $    0.07            $     (0.21)           $     (0.26)
                                   ====================    ===================    ====================    ===================
    DILUTED                               $      0.14               $    0.07            $     (0.21)           $     (0.26)
                                   ====================    ===================    ====================    ===================

WEIGHTED AVERAGE
 SHARES OUTSTANDING:
   BASIC                                    8,261,000               8,330,000               8,252,000              8,361,000
                                   ====================    ===================    ====================    ===================
   DILUTED                                  8,907,000               8,330,000               8,252,000              8,361,000
                                   ====================    ===================    ====================    ===================


                         See notes to the consolidated financial statements.



                                   BIG DOG HOLDINGS, INC. AND SUBSIDIARIES
                              CONSOLIDATED STATEMENTS OF CASH FLOWS (unaudited)


                                                                                      Six months ended
                                                                                          June 30,
                                                                        ---------------------------------------------
                                                                                 2004                    2003
                                                                        ----------------------  ---------------------
                                                                                                     
 CASH FLOWS FROM OPERATING ACTIVITIES:
  Net Loss                                                                      $(1,745,000)            $(2,191,000)
  Adjustments to reconcile net loss to net cash used in operating
    activities:
    Depreciation and amortization                                                  1,658,000               1,099,000
    Compensation expense                                                             328,000                       -
    Gain on early extinguishment of notes payable                                   (82,000)                       -
    Amortization of premium on convertible notes                                    (25,000)                       -
    Amortization of deferred financing fees                                          106,000                  76,000
    Provision for losses on receivables                                                7,000                (29,000)
    Loss on disposition of property and equipment                                     10,000                   1,000
    Deferred income taxes                                                        (1,132,000)             (1,430,000)
      Changes in operating assets and liabilities:
      Receivables                                                                  (119,000)                 372,000
      Inventories                                                                (4,147,000)             (3,772,000)
      Prepaid expenses and other assets                                            1,307,000               (471,000)
      Accounts payable                                                             1,330,000               (276,000)
      Income taxes payable                                                       (1,430,000)               (555,000)
      Accrued expenses and other current liabilities                             (3,289,000)               (869,000)
      Deferred rent                                                                   84,000                (77,000)
      Deferred gain on sale-leaseback                                               (27,000)                (27,000)
                                                                       ----------------------  ----------------------
        Net cash used in operating activities                                    (7,166,000)             (8,149,000)
                                                                       ----------------------  ----------------------
 CASH FLOWS FROM INVESTING ACTIVITIES:
  Capital expenditures                                                             (688,000)               (513,000)
  Acquisition of The Walking Company, net of
   cash acquired                                                                 (1,577,000)                       -
                                                                       ----------------------  ----------------------
     Net cash used in investing activities                                       (2,265,000)               (513,000)
                                                                       ----------------------  ----------------------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Net borrowings under line of credit
    agreement                                                                       862,000                5,001,000
  Repayment of redeemable convertible notes
    and rights                                                                     (363,000)                       -
  Repurchase of common stock                                                              -                 (275,000)
  Exercise of stock options                                                           16,000                       -
  Repayment of capital lease obligations                                            (62,000)                       -
                                                                       ----------------------  ----------------------
    Net cash provided by financing
    activities                                                                      453,000                4,726,000
                                                                       ----------------------  ----------------------
NET DECREASE IN CASH                                                             (8,978,000)              (3,936,000)
CASH, BEGINNING OF PERIOD                                                        10,503,000                6,194,000
                                                                       ----------------------  ----------------------
CASH, END OF PERIOD                                                             $ 1,525,000              $ 2,258,000
                                                                       ======================  ======================



                  See notes to the consolidated financial statements.


               BIG DOG HOLDINGS, INC. AND SUBSIDIARIES
          CONSOLIDATED STATEMENTS OF CASH FLOWS (unaudited)


                                                                                         Six months ended
                                                                                             June 30,
                                                                        ---------------------------------------------
                                                                                    2004                    2003
                                                                        ----------------------  ----------------------
                                                                                                       

SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION:
  Cash paid for:
    Interest                                                                       $ 205,000               $ 166,000
    Income taxes                                                                 $ 1,493,000               $ 606,000

SUPPLEMENTAL INFORMATION ON NON-CASH INVESTING AND FINANCING ACTIVITIES:

ACQUISITION OF THE WALKING COMPANY:
    Working capital, other than cash                                                $ 17,000
    Properties                                                                     7,142,000
    Redeemable convertible notes and rights
      assumed                                                                     (4,998,000)
    Notes payable                                                                   (584,000)
                                                                       ----------------------
    Net cash effect due to acquisition of net
      assets of The Walking Company                                              $ 1,577,000
                                                                       ======================
REDEMPTION OF NOTES AND RIGHTS:
    Redeemable convertible notes and rights
      assumed                                                                    $ 4,998,000
    Compensation expense                                                             328,000
    Accrued interest                                                                  75,000
    Amortization of premium on convertible
      notes                                                                         (25,000)
    Gain on early extinguishment of debt                                            (82,000)
    Issuance of 993,146 shares of common stock                                   (4,931,000)
                                                                       ----------------------
    Net cash effect due to redemption of notes
      and rights                                                                  $ 363,000
                                                                       ======================
OTHER:
    Purchase of property under capital lease                                      $ 367,000
                                                                       ======================


                 See Notes to Consolidated Financial Statements


                    BIG DOG HOLDINGS, INC. AND SUBSIDIARIES
               NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Unaudited)

     NOTE 1. Basis of Presentation

              The accompanying unaudited consolidated financial statements have
     been prepared in accordance with generally accepted accounting principles
     in the United States of America for interim financial information and with
     the instructions to Form 10-Q and Rule 10-01 of Regulation S-X.
     Accordingly, they do not include all of the information and footnotes
     required by generally accepted accounting principles for complete financial
     statements.

              The interim financial statements for the six months ended June 30,
     2004 contain the results of operations since March 3, 2004, of the
     Company's acquisition of primarily all the assets of The Walking Company.
     For a complete description of the acquisition see Note 2 below.

              In the opinion of management, all adjustments, consisting only of
     normal recurring entries necessary for a fair presentation have been
     included. Operating results for the six-month period ended June 30, 2004
     are not necessarily indicative of the results that may be expected for the
     year ending December 31, 2004. For further information, refer to the
     financial statements and footnotes thereto for Big Dog Holdings, Inc. and
     its subsidiaries (the "Company") included in the Company's Annual Report on
     Form 10-K for the year ended December 31, 2003.

     Note 2. The Walking Company Acquisition

              On March 3, 2004 (the "acquisition date"), the Company acquired
     substantially all of the assets and assumed certain liabilities of The
     Walking Company (the "acquisition"), pursuant to an asset purchase
     agreement for a purchase price of approximately $22 million (subject to
     adjustment). The Walking Company is a leading independent specialty
     retailer of high quality, technically designed comfort walk wear and
     accessories. The Walking Company had total annual sales of approximately
     $74 million in 2003 and had been operating under the protection of the U.S.
     Bankruptcy Court since July 2003. The Company was selected as the highest
     and best bidder for The Walking Company assets at a U.S. Bankruptcy Court
     ordered auction, which was confirmed on March 2, 2004.

              Under the terms of the asset purchase agreement, a subsidiary of
     the Company acquired substantially all of the assets of The Walking Company
     including, but not limited to, the inventory and fixed assets of 72 stores
     located in 28 states and trademarks, all of which will be used by the
     subsidiary to continue the business under the name "The Walking Company"
     ("TWC"). As a result of the acquisition, the Company believes operational
     synergies will be obtained leading to future growth and profitability. The
     transaction was accounted for under the purchase method of accounting, and
     accordingly the results of operations of TWC have been consolidated in the
     Company financial statements since the acquisition date.

              The purchase price consisted of approximately $1.7 million in
     cash, $5.6 million in issuance of notes and rights (See Note 3), $14.7
     million of assumption of accounts payable, accrued expenses and other
     liabilities (including acquisition related costs of $1.9 million.) The
     Company funded the cash portion of the purchase price by drawing upon
     existing and new lines of credit, and from available cash.

              The total purchase consideration has been allocated to the assets
     and liabilities acquired based on their respective estimated fair values
     as summarized below. The purchase price allocation is subject to change
     and will be finalized upon review and refinement of certain estimates.

             Cash and cash equivalents                            $    123,000
             Inventories                                            12,754,000
             Other current assets                                    1,944,000
             Property, plant and equipment                           7,142,000
                                                                  ------------
                Total assets acquired                             $ 21,963,000
                                                                  ------------

             Current and other liabilities                        $ 14,681,000
             Notes payable and rights issued                         5,582,000
                                                                  ------------
                Total liabilities assumed                         $ 20,263,000
                                                                  ------------
                Net assets acquired over liabilities              $  1,700,000
                                                                  ============


              The following table presents unaudited pro forma results of the
     combined operations for the six months ended June 30, 2004 and 2003,
     respectively, as if the acquisition had occurred as of the beginning of
     such periods rather than as of the acquisition date. The pro forma
     information presented below is for illustrative purposes only and is not
     indicative of results that would have been achieved or results which may
     be achieved in the future:

                                                       Six Months ended
                                                           June 30,
                                                  2004                2003
                                           -----------------    ---------------
Net sales                                     $ 71,242,000       $  70,311,000
Net loss                                        (2,296,000)         (3,452,000)
Net loss per common share:
Basic and diluted                              $     (0.28)      $       (0.41)

The pro forma results have been prepared based on available information, using
assumptions that the Company's management believes are reasonable and include
no significant non-recurring items. The results above are not necessarily
indicative of the results that may be achieved in the future. These results
also do not reflect any adjustments for the effect of certain operating
synergies or expected cost reductions that the Company may realize as a result
of the acquisition. No assurances can be given that the amount of financial
benefits, if any, may actually be realized as the result of the acquisition.

NOTE 3. Debt

Short-term Borrowings

         In October 2001, the Company entered into a credit facility with Wells
Fargo Retail Finance, which was most recently amended in April 2004 (the
"Amended Credit Agreement"). The Amended Credit Agreement, which expires in
March 2007, provides for a total commitment of $28,000,000 with the ability for
the Company to issue documentary and standby letters of credit of up to $3
million. The Company's ability to borrow under the facility is determined using
an availability formula based on eligible assets, including inventory and
accounts receivable. The facility is collateralized by substantially all of the
Company's assets and requires daily, weekly and monthly financial reporting as
well as compliance with financial, affirmative and negative covenants. Prior to
the amendment, the most significant of these financial covenants was compliance
with certain pre-defined earnings before interest, income taxes, depreciation
and amortization targets. As amended, the more significant covenants include
compliance with certain pre-defined capital expenditures. For all periods
presented, the Company was in compliance with this and all other covenants. This
credit agreement provides for a performance-pricing structured interest charge,
ranging up to LIBOR plus 1.75% and/or Prime (4.25% at June 30, 2004), which is
based on excess availability levels. As of June 30, 2004 and December 31, 2003,
the Company had $6,006,000 and $0, respectively, outstanding under the Amended
Credit Agreement. Additionally, the Company had $1,736,000 and $966,000,
respectively, of letters of credit outstanding as of June 30, 2004 and December
31, 2003. The letters of credit expire through December 31, 2004.

         In addition to the Amended Credit Agreement of the Company, TWC entered
into a separate $17,500,000 three-year revolving credit facility with Wells
Fargo Retail Finance on March 3, 2004. The line is secured by substantially all
assets of TWC and requires daily, weekly and monthly financial reporting as well
as compliance with financial, affirmative and negative covenants. The most
significant of these financial covenants is compliance with certain pre-defined
earnings before interest and depreciation, accounts payable to inventory ratio
covenant and capital expenditures. For all periods presented, TWC was in
compliance with this and all other covenants. This credit agreement provides for
a performance-pricing structured interest charge, ranging up to LIBOR plus 2.75%
and/or Prime plus 0.25% (4.25% at June 30, 2004), which is based on excess
availability levels. As of June 30, 2004, TWC had approximately $1,040,000
outstanding under this credit agreement and $312,000 of outstanding letters of
credit. The letters of credit expire through December 31, 2004.

Long-term Borrowings

         In March 2004, in conjunction with the acquisition of The Walking
Company, the Company also entered into a $3 million two-year unsecured revolving
promissory note facility with Israel Discount Bank ("IDB"). This facility bears
interest at IDB prime plus 1% (5.00% at June 30, 2004) and is personally
guarantied by the Chairman of the Company, for which he receives an annual 2.5%
guarantee fee of $75,000. At June 30, 2004, the Company had $1,450,000
outstanding under this facility.

Redeemable Convertible Notes

         In conjunction with the acquisition, the Company assumed $3,279,000 of
secured promissory notes and $721,000 of unsecured promissory notes,
respectively, payable to certain former creditors of The Walking Company. The
secured notes are secured by a lien against substantially all the assets of TWC
that is subordinated to the Wells Fargo line of credit. The secured promissory
notes bear interest at 7%, payable quarterly, and principal is due in equal
annual payments of $550,000 at the end of years two through five, with the
balance of $1,079,000 due on March 3, 2010. The secured note holders were also
granted rights to convert the notes into a total of 753,793 shares of common
stock of the Company at a conversion price of $4.35 per share through June 30,
2004. In addition, the holders of the secured notes received a right to sell
("put") 50% of the outstanding principal amount of such notes to the Company at
a 20% discount through June 30, 2004 (the "note put rights"). The unsecured note
holders also were granted rights to convert the notes into a total of 165,748
shares of common stock of the Company at a conversion price of $4.35 per share
through June 30, 2004. In addition, the holders of such unsecured notes received
note put rights to put 100% of the outstanding principal amount of such notes to
the Company at a 20% discount through June 30, 2004.

         In order to facilitate the acquisition, the Chairman of the Board and
the Chief Executive Officer of the Company each personally guarantied the
potential obligation of the secured and unsecured note put rights and another
$2,800,000 of other potential obligations in regard to certain administrative
claims. In connection therewith, the Chairman and CEO were given the right to
purchase the secured and unsecured put rights if such put rights were exercised.
The Chairman and the CEO then assigned part of their right to purchase such
rights to certain executive officers and individuals (the "Assigned Group"). In
March 2004, the holders of the $721,000 of unsecured notes exercised the right
to put such notes, which the Assigned Group purchased for $576,000. The Company
recorded $328,000 as compensation expense, which was equal to the difference
between the market value of the Company common stock into which such notes were
convertible and the amount at which the Assigned Group had the right to purchase
such notes. This amount is included in general and administrative expenses in
the accompanying statements of operations.

         During the quarter ended June 30, 2004, certain note holders and the
assigned group exercised their rights to convert $2,918,000 in secured notes,
$721,000 in unsecured notes and $64,000 in accrued interest into 851,117 shares
of common stock. The Company offered to redeem the remaining secured notes at a
10% discount instead of the contractual 20% discount. Accordingly, all of the
remaining secured notes were redeemed for a cash payment of 90% of the face
value. As a result of the above transactions the Company recognized an increase
in additional paid in capital of $4,227,000 and a gain on the early
extinguishment of debt of $82,000 which was recorded as other income in the
accompanying statement of operations.

Note Payable

         As part of the acquisition of The Walking Company, TWC assumed priority
tax claims totaling approximately $584,000. The Bankruptcy Code requires that
each holder of a priority tax claims will be paid in full with interest at the
rate of six percent per year with annual payments for a period of six years. At
June 30, 2004, $97,000 of the priority tax claim note has been classified as
current and is included in short-term borrowings in the accompanying
consolidated balance sheet.

Note 4.  Accounting for Stock-based Compensation

         Statement of Financial Accounting Standards ("SFAS") No. 123,
Accounting for Stock-Based Compensation, as amended by SFAS No. 148, Accounting
for Stock-Based Compensation, requires companies to estimate employee stock
compensation expense based on the fair value method of accounting. However, the
statement allows the alternative of continued use of the intrinsic value method
described in Accounting Principles Board ("APB") Opinion No. 25, Accounting for
Stock Issued to Employees, if pro forma disclosure of fair value amounts is
provided. The Company has elected the alternative of continued use of APB
Opinion No. 25.



         The following table illustrates the effect on net income and earnings
per share as if the fair value based method had been applied to all outstanding
and unvested stock option awards in each period presented:



                                                       Three Months Ended                       Six Months Ended
                                                            June 30,                                June 30,
                                                            --------                                --------
                                                        2004               2003                2004                2003
                                                        ----               ----                ----                ----
                                                                                                       
Net income (loss):
As reported                                         $ 1,251,000           $ 559,000         $(1,745,000)         $(2,191,000)
  Add:  Stock-based
    employee compensation
    expense included in reported net income
    (loss), net of related
    tax effects.....................                    114,000                --                114,000              --
  Deduct: Total stock-based
    employee compensation
    expense determined
    under fair value
    method, net of related
     tax effects...................                    (207,000)           (199,000)           (346,000)            (356,000)
                                                     -----------         -----------        -----------          ------------
 Pro forma net income (loss)....................     $ 1,158,000         $   360,000        $(1,977,000)         $(2,547,000)
                                                     ===========         ===========        ===========          ============

Net income (loss) per
share:
As reported:
   Basic....................................        $      0.15          $      0.07         $    (0.21)         $     (0.26)
   Diluted..................................        $      0.14          $      0.07         $    (0.21)         $     (0.26)
Pro forma:
   Basic....................................        $      0.14          $      0.04         $ (   0.24)         $     (0.30)
   Diluted..................................        $      0.13          $      0.04         $    (0.24)         $     (0.30)

Antidilutive options........................          1,317,000            1,727,000                 --                   --


NOTE 5. Stockholder's Equity

         In March 1998, the Company announced that its Board authorized the
repurchase of up to $10,000,000 of its common stock. As of June 30, 2004, the
Company had repurchased 1,455,152 shares totaling $7,854,000. In July, 2004 the
Company repurchased 74,846 totaling $374,000.

         In conjunction with the acquisition of The Walking Company, the Company
issued to certain former creditors of The Walking Company 10% (10,000 shares) of
the outstanding common stock of TWC, the subsidiary of the Company that acquired
such assets (the "minority interest"). The holders of the minority interest were
also provided the right to sell ("put") such shares to TWC for cash totaling
$645,000 through June 30, 2004 (the "stock put rights"). Additionally, these
holders received the right to instead convert the minority interest into 148,276
shares of common stock of the Company at a price of $4.35 per share through June
30, 2004 (the "stock rights"). On April 23, 2004 TWC was merged into a wholly
owned subsidiary of the Company and the former minority holders were entitled to
either a cash redemption or they could exercise their stock put rights. As of
June 30, 2004 $618,000 of the former minority interest converted their shares to
142,029 shares of common stock of the Company. The remaining $27,000 was
redeemed for cash.

         In addition, as discussed in Note 3, the Company issued 851,117 shares
related to the conversion of certain debt issued in conjunction with the
acquisition of The Walking Company.

NOTE 6.  Segment Information

         Since The Walking Company acquisition on March 3, 2004, the Company has
operated its business under two reportable segments: (i) Big Dog Sportswear
business, and (ii) The Walking Company business.

         The Big Dog Sportswear business includes the Company's 190 Big Dog
retail stores (primarily located in outlet malls), wholesale and corporate
sales, and its catalog and internet business.

         The Walking Company business includes the Company's 73 Walking Company
stores located primarily in leading retail malls.

         The accounting policies of the reportable segments are consistent with
the consolidated financial statements of the Company. The Company evaluates
individual store profitability in terms of a store's contribution which is
defined as gross margin less direct selling, occupancy, and certain indirect
selling costs. Below are the results of operations on a segment basis for the
three and six months ended June 30, 2004 (with The Walking Company's results
being reported only for the period from the March 3, 2004 acquisition date):


                                                          Big Dog                The Walking                 Total
                                                         Sportswear                Company
                                                       -------------------- -----------------------    ---------------------
                                                                                                      
Statements of Income:

Three months ended June 30, 2004

Sales                                                       $23,117,000             $17,926,000             $ 41,043,000
Gross Profit                                                 13,975,000               9,055,000               23,030,000
Depreciation and Amortization                                   472,000                 171,000                  643,000
Interest expense                                                124,000                 159,000                  283,000
Provision for income taxes                                      435,000                 332,000                  767,000
Net Income                                                      709,000                 542,000                1,251,000

Six months ended June 30, 2004

Sales                                                       $39,743,000             $23,181,000             $ 62,924,000
Gross Profit                                                 22,711,000              11,541,000               34,252,000
Depreciation and Amortization                                   875,000                 783,000                1,658,000
Interest expense                                                195,000                 212,000                  407,000
Provision (Benefit) for income taxes                        (1,132,000)                  63,000              (1,069,000)
Net Income (Loss)                                           (1,848,000)                 103,000              (1,745,000)

Balance Sheet:
Total assets                                                $37,410,000             $21,399,000             $ 58,809,000


NOTE 7. Recently Issued Accounting Standards

         In January 2003, the FASB issued FIN 46, "Consolidation of Variable
Interest Entities - an Interpretation of ARB No. 51, Consolidated Financial
Statements." This interpretation addresses consolidation by business enterprises
of entities in which equity investors do not have the characteristics of a
controlling financial interest or do not have sufficient equity at risk for the
entity to finance its activities without additional subordinated financial
support from other parties. Variable interest entities are required to be
consolidated by their primary beneficiaries if they do not effectively disperse
risks among the parties involved. The primary beneficiary of a variable interest
entity is the party that absorbs a majority of the entity's expected losses or
receives a majority of its expected residual returns. In December 2003, the FASB
amended FIN 46, now known as FIN 46 Revised ("FIN 46R"). The requirements of FIN
46R are effective no later than the end of the first reporting period that ends
after March 15, 2004. A company that has applied FIN 46 to an entity prior to
the effective date of FIN 46R shall either continue to apply FIN 46 until the
effective date of FIN 46R or apply FIN 46R at an earlier date. The adoption of
this interpretation did not have an impact on the Company's consolidated
financial statements.

NOTE 8. Closure of Wholesale Division

         In June 2004, the Company closed its wholesale division in order to
focus its resources on its core retailing businesses. Wholesale accounted for
approximately 2% of the Company's revenue in 2003. The closure is not expected
to have a material impact on the Company's Consolidated Financial Statements.

ITEM 2:

                      MANAGEMENT'S DISCUSSION AND ANALYSIS
                OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

         Management's discussion and analysis should be read in conjunction with
the Company's financial statements and notes related thereto. Certain minor
differences in the amounts below result from rounding of the amounts shown in
the consolidated financial statements.

         This quarterly report on Form 10-Q contains forward-looking statements
within the meaning of federal securities laws, which are intended to be covered
by the safe harbors created thereby. Those statements include, but may not be
limited to, the discussions of the Company's operating and growth strategy.
Investors are cautioned that all forward-looking statements involve risks and
uncertainties including, without limitation, those set forth under the caption
"risk factors" in the business section of the Company's annual report on Form
10-K for the year ended December 31, 2003. Although the Company believes that
the assumptions underlying the forward-looking statements contained herein are
reasonable, any of the assumptions could prove to be inaccurate, and therefore,
there can be no assurance that the forward-looking statements included in this
quarterly report on Form 10-Q will prove to be accurate. In light of the
significant uncertainties inherent in the forward-looking statements included
herein, the inclusion of such information should not be regarded as a
representation by the Company or any other person that the objectives and plans
of the company will be achieved. The Company undertakes no obligation to
publicly release any revisions to any forward-looking statements contained
herein to reflect events and circumstances occurring after the date hereof or to
reflect the occurrence of unanticipated events.

         The following discussion should be read in conjunction with the
Company's unaudited financial statements and notes thereto included elsewhere in
this quarterly report on form 10-Q, and the annual audited financial statements
and notes thereto included in the Company's annual report on Form 10-K for the
year ended December 31, 2003 filed with the Securities and Exchange Commission.

RESULTS OF OPERATIONS

Three Months Ended June 30, 2004 and 2003

         NET SALES. Net sales consist of sales from the Company's stores,
catalog, internet website, and wholesale accounts, all net of returns and
allowances. Net sales increased to $41.0 million for the three months ended June
30, 2004 from $24.2 million for the same period in 2003, an increase of $16.8
million, or 69.4%. The increase was primarily related to $17.9 million in sales
revenue due to the acquisition of The Walking Company on March 3, 2004. The
increase was offset by $0.3 million attributable to a 1.2% decrease in
comparable store sales for the period, $0.2 million attributable to a decrease
in sales for stores not yet qualifying as comparable stores, which includes the
closure of unprofitable stores netted against new stores opened in the period,
and $0.6 million attributable to a decrease in the Company's wholesale business.
The decrease in comparable store sales is primarily related to an overall
decrease in consumer traffic in our stores and outlet locations. In June 2004,
the Company closed its wholesale division in order to focus its resources on its
core retailing businesses. Wholesale accounted for approximately 2% of the
Company's revenue in 2003.

         GROSS PROFIT. Gross profit increased to $23.0 million for the three
months ended June 30, 2004 from $14.2 million for the same period in 2003, an
increase of $8.8 million, or 62.0%. As a percentage of net sales, gross profit
decreased to 56.1% in the three months ended June 30, 2004 from 58.7% for the
same period in 2003. The decrease was attributable to the addition of The
Walking Company store sales. Such decrease in margin is expected to continue for
future periods, as The Walking Company margin contribution is generally lower
than the Company's historical results. The Walking Company gross margin was
50.5% for the period ended June 30, 2004 as compared to Big Dogs' contribution
of 60.5%. The Big Dogs' gross profit for the three month period ended June 30,
2004 increased to 60.5% from 58.7% in the same period in 2003. The 1.8% increase
was primarily due to a shift from promotional sales to higher margined sales
such as T-shirts. Gross profit may not be comparable to those of other
retailers, since some retailers include distribution costs and store occupancy
costs in costs of goods sold, while we exclude them from gross margin, including
them instead in selling, marketing and distribution expenses.

         SELLING, MARKETING AND DISTRIBUTION EXPENSES. Selling, marketing and
distribution expenses consist of expenses associated with creating, distributing
and selling products through all channels of distribution, including occupancy,
payroll and catalog costs. Selling, marketing and distribution expenses
increased to $18.9 million in the three months ended June 30, 2004 from $11.9
million for the same period for 2003, an increase of $7.0 million, or 58.8%. The
$7.0 million increase is primarily due to $7.4 million of selling, marketing and
distribution expenses related to The Walking Company. As a percentage of net
sales, these expenses decreased to 46.0% in the three months ended June 30, 2004
from 49.1% in the same period in 2003, a decrease of 3.1%. The decrease as a
percentage of sales is primarily related to cost reductions resulting from the
net closing of ten stores since June 30, 2003 and synergies created as a result
of the acquisition of The Walking Company. Due to the acquisition, this decrease
in expenses as a percentage of revenue as compared to last years percentage, is
expected to continue in future periods.

         GENERAL AND ADMINISTRATIVE EXPENSES. General and administrative
expenses consist of administrative salaries, corporate occupancy costs and other
corporate expenses. General and administrative expenses increased to $1.9
million for the three months ended June 30, 2004 from $1.3 million for the same
period in 2003. The increase is directly attributable to The Walking Company
acquisition. As a percentage of net sales, these expenses decreased to 4.7% in
the three months ended June 30, 2004 from 5.5% for the same period in 2003.

         OTHER INCOME. Other income of $0.1 million in 2004 is the discount from
early debt extinguishment of the redeemable convertible notes related to The
Walking Company acquisition.

         INTEREST EXPENSE. Interest expense increased to $0.3 million for the
three month period ended June 30, 2004 from $0.1 million for the same period in
2003. The increase in interest expense is due to higher average outstanding
borrowings. Such increase in interest expense is expected to increase in future
periods as a result of The Walking Company acquisition.

         INCOME TAXES.  The Company recorded an income tax expense at its
historical effective income tax rate of 38.0%.

Six Months Ended June 30, 2004 and 2003

         NET SALES. Net sales increased to $62.9 million for the six months
ended June 30, 2004 from $39.6 million for the same period in 2003, an increase
of $23.3 million, or 58.8%. The increase was primarily related to the following:
$23.2 million of sales revenue was attributable to the acquisition of The
Walking Company on March 3, 2004 and $1.0 million is attributable to an increase
in comparable store sales of 2.8%. The increase was offset by $0.3 million
attributable to a decrease in sales for stores not yet qualifying as comparable
stores, which includes the closure of unprofitable stores netted against new
stores opened in the period, $0.6 million attributable to a decrease in the
Company's wholesale business, and $0.1 million attributable to a decrease in the
Company's mail order business. The increase in comparable store sales is
primarily related to a first quarter increase in consumer traffic in our stores
and outlet locations. In June 2004, the Company closed its wholesale division in
order to focus its resources on its core retailing businesses. Wholesale
accounted for approximately 2% of the Company's revenue in 2003.

         GROSS PROFIT. Gross profit increased to $34.3 million for the six
months ended June 30, 2004 from $22.3 million for the same period in 2003, an
increase of $12.0 million, or 53.8%. As a percentage of net sales, gross profit
decreased to 54.4% in the six months ended June 30, 2004 from 56.4% for the same
period in 2003. The decrease was attributable to the addition of The Walking
Company store sales since the acquisition date of March 3, 2004. Such decrease
in margin is expected to continue for future periods, as The Walking Company
margin contribution is generally lower than the Company's historical results.
The Walking Company gross margin was 49.8% for the period ended June 30, 2004 as
compared to Big Dogs' contribution of 57.1%. The Big Dogs' gross profit for the
six month period ended June 30, 2004 increased to 57.1% from 56.4% in the same
period in 2003. The 0.7% increase was primarily due to a shift from promotional
sales to higher margined sales such as T-shirts. Gross profit may not be
comparable to those of other retailers, since some retailers include
distribution costs and store occupancy costs in costs of goods sold, while we
exclude them from gross margin, including them instead in selling, marketing and
distribution expenses.

         SELLING, MARKETING AND DISTRIBUTION EXPENSES. Selling, marketing and
distribution expenses increased to $33.0 million in the six months ended June
30, 2004 from $23.2 million for the same period for 2003, an increase of $9.8
million, or 42.2%. The $9.8 million increase is primarily due to $10.1 million
related to The Walking Company. As a percentage of net sales, these expenses
decreased to 52.5% in the six months ended June 30, 2004 from 58.6% in the same
period in 2003, a decrease of 6.1%. The decrease as a percentage of sales is
primarily related to cost reductions related to store closures and synergies
created as a result of the acquisition of The Walking Company. Due to the
acquisition, this decrease in expenses as a percentage of revenue, as compared
to last years percentage, is expected to continue in future periods.

         GENERAL AND ADMINISTRATIVE EXPENSES. General and administrative
expenses increased to $3.7 million for the six months ended June 30, 2004 from
$2.5 million for the same period in 2003. The increase is directly attributable
to The Walking Company acquisition. As a percentage of net sales, these expenses
decreased to 5.9% in the six months ended June 30, 2004 from 6.4% for the same
period in 2003.

         OTHER INCOME. Other income of $0.1 million in 2004 is the discount from
early debt extinguishment of the redeemable convertible notes related to The
Walking Company acquisition.

         INTEREST EXPENSE. Interest expense increased to $0.4 million for the
six month period ended June 30, 2004 from $0.2 million for the same period in
2003. The increase in interest expense is due to higher average outstanding
borrowings. Such increase in interest expense is expected to increase in future
periods as a result of The Walking Company acquisition.

         INCOME TAXES. The Company recorded an income tax benefit at its
historical effective income tax rate of 38.0%. The Company believes it will
fully realize this benefit due to projected seasonal net income in the third and
fourth quarters as discussed in "Seasonality" below.

LIQUIDITY AND CAPITAL RESOURCES

         During the six months ended June 30, 2004, the Company's primary uses
of cash were for the acquisition of The Walking Company, merchandise
inventories, income tax payments, and general operating activity. The Company
satisfied its cash requirements from existing cash balances, short-term
borrowings under its line of credit agreements and other borrowings.

         Cash used in operating activities was $7.2 million and $8.1 million for
the six months ended June 30, 2004 and 2003, respectively. The decrease in cash
used in operating activities is principally due to a decrease in the net loss
for the period, operating cash requirements, and income taxes.

         Cash used in investing activities was $2.3 million and $0.5 million for
the six months June 30, 2004 and 2003, respectively. Of the cash used in
investing activities in 2004, $1.6 million relates to the acquisition of the
Walking Company.

         Cash provided by financing activities was $0.5 million in the six
months ended June 30, 2004 compared to $4.7 million in the same period in 2003.
In the six months ended June 30, 2004 and 2003, the Company had short term
borrowings of $7.0 million at the end of each period in 2004 and 2003 under its
borrowing agreement. The decrease in cash provided by financing activities
relates to the Company borrowing more cash in the first six months of 2003 than
in the first six months of 2004.

         In October 2001, the Company entered into a credit facility with Wells
Fargo Retail Finance, which was most recently amended in April 2004 (the
"Amended Credit Agreement"). The Amended Credit Agreement, which expires in
March 2007, provides for a total commitment of $28,000,000 with the ability for
the Company to issue documentary and standby letters of credit of up to $3
million. The Company's ability to borrow under the facility is determined using
an availability formula based on eligible assets, including inventory and
accounts receivable. The facility is collateralized by substantially all of the
Company's assets and requires daily, weekly and monthly financial reporting as
well as compliance with financial, affirmative and negative covenants. Prior to
the amendment, the most significant of these financial covenants was compliance
with certain pre-defined earnings before interest, income taxes, depreciation
and amortization targets. As amended, the more significant covenants include
compliance with certain pre-defined capital expenditures. For all periods
presented, the Company was in compliance with this and all other covenants. This
credit agreement provides for a performance-pricing structured interest charge,
ranging up to LIBOR plus 1.75% and/or Prime (4.25% at June 30, 2004), which is
based on excess availability levels. As of June 30, 2004 and December 31, 2003,
the Company had $6,006,000 and $0, respectively, outstanding under the Amended
Credit Agreement. Additionally, the Company had $1,736,000 and $966,000,
respectively, of letters of credit outstanding as of June 30, 2004 and December
31, 2003. The letters of credit expire through December 31, 2004.

         In addition to the Amended Credit Agreement of the Company, TWC entered
into a separate $17,500,000 three-year revolving credit facility with Wells
Fargo Retail Finance on March 3, 2004. The line is secured by substantially all
assets of TWC and requires daily, weekly and monthly financial reporting as well
as compliance with financial, affirmative and negative covenants. The most
significant of these financial covenants is compliance with certain pre-defined
earnings before interest and depreciation, accounts payable to inventory ratio
covenant and capital expenditures. For all periods presented, TWC was in
compliance with this and all other covenants. This credit agreement provides for
a performance-pricing structured interest charge, ranging up to LIBOR plus 2.75%
and/or Prime plus 0.25% (4.25% at June 30, 2004), which is based on excess
availability levels. As of June 30, 2004, TWC had approximately $1,040,000
outstanding under this credit agreement and $312,000 of outstanding letters of
credit. The letters of credit expire through December 31, 2004.

         In March 2004, in conjunction with the acquisition of The Walking
Company, the Company also entered into a $3 million two-year unsecured revolving
promissory note facility with Israel Discount Bank ("IDB"). This facility bears
interest at IDB prime plus 1% (5.00% at June 30, 2004) and is personally
guarantied by the Chairman of the Company, for which he receives an annual 2.5%
guarantee fee of $75,000. At June 30, 2004, the Company had $1,450,000
outstanding under this facility.

         In conjunction with the acquisition, the Company assumed $3,279,000 of
secured promissory notes and $721,000 of unsecured promissory notes,
respectively, payable to certain former creditors of The Walking Company. The
secured notes are secured by a lien against substantially all the assets of TWC
that is subordinated to the Wells Fargo line of credit. The secured promissory
notes bear interest at 7%, payable quarterly, and principal is due in equal
annual payments of $550,000 at the end of years two through five, with the
balance of $1,079,000 due on March 3, 2010. The secured note holders were also
granted rights to convert the notes into a total of 753,793 shares of common
stock of the Company at a conversion price of $4.35 per share through June 30,
2004. In addition, the holders of the secured notes received a right to sell
("put") 50% of the outstanding principal amount of such notes to the Company at
a 20% discount through June 30, 2004 (the "note put rights"). The unsecured note
holders also were granted rights to convert the notes into a total of 165,748
shares of common stock of the Company at a conversion price of $4.35 per share
through June 30, 2004. In addition, the holders of such unsecured notes received
note put rights to put 100% of the outstanding principal amount of such notes to
the Company at a 20% discount through June 30, 2004.

         In order to facilitate the acquisition, the Chairman of the Board and
the Chief Executive Officer of the Company each personally guarantied the
potential obligation of the secured and unsecured note put rights and another
$2,800,000 of other potential obligations in regard to certain administrative
claims. In connection therewith, the Chairman and CEO were given the right to
purchase the secured and unsecured put rights if such put rights were exercised.
The Chairman and the CEO then assigned part of their right to purchase such
rights to certain executive officers and individuals (the "Assigned Group"). In
March 2004, the holders of the $721,000 of unsecured notes exercised the right
to put such notes, which the Assigned Group purchased for $576,000. The Company
recorded $328,000 as compensation expense, which was equal to the difference
between the market value of the Company common stock into which such notes were
convertible and the amount at which the Assigned Group had the right to purchase
such notes. This amount is included in general and administrative expenses in
the accompanying statements of operations.

         During the quarter ended June 30, 2004, certain note holders and the
assigned group exercised their rights to convert $2,918,000 in secured notes,
$721,000 in unsecured notes and $64,000 in accrued interest into 851,117 shares
of common stock. The Company offered to redeem the remaining secured notes at a
10% discount instead of the contractual 20% discount. Accordingly, all of the
remaining secured notes were redeemed for a cash payment of 90% of the face
value. As a result of the above transactions the Company recognized an increase
in additional paid in capital of $4,227,000 and a gain on the early
extinguishment of debt of $82,000 which was recorded as other income in the
accompanying statement of operations.

         As part of the acquisition of The Walking Company, TWC assumed priority
tax claims totaling approximately $584,000. The Bankruptcy Code requires that
each holder of a priority tax claims will be paid in full with interest at the
rate of six percent per year with annual payments for a period of six years. At
June 30, 2004, $97,000 of the priority tax claim note has been classified as
current and is included in short-term borrowings in the accompanying
consolidated balance sheet.

         The Company has made no changes to its critical accounting policies as
disclosed in the Annual Report on Form 10-K for the year ended December 31,
2003.

COMMITMENTS AND OBLIGATIONS


         As of June 30, 2004, we had the following obligations, net of interest:

                                                       Amounts of Commitment Expiration per Period

                             -----------------------------------------------------------------------------------------------
                               Total Amounts             Less than 1            1 to 3            4 to 5           Over 5
                                Committed                  year                 years              years            years
                             -------------------    -------------------    ---------------    ----------------  -------------

                                                                                                       
Debt:
  Revolving lines of
    credit                           $8,496,000          $7,046,000        $ 1,450,000          $        -       $         -
  Priority tax claims                   584,000              97,000             97,000              97,000           293,000

Contractual
  Obligations:
  Operating leases                   83,473,000          22,655,000         44,506,000          11,353,000         4,959,000
  Capital leases                        516,000             165,000            351,000                   -                 -

Other Commercial
  Commitments:
  Letters of credit                   1,683,000           1,683,000               -                  -                     -
  Standby letters of
  credit                                365,000             365,000                  -                   -                 -
                             ---------------------  -----------------   ----------------   -----------------   --------------

Total Commitments                   $95,117,000         $32,011,000        $46,404,000          $11,450,000        $5,252,000
                             ---------------------  -----------------   ----------------   -----------------   --------------


SEASONALITY

         The Company believes its seasonality is somewhat different than many
apparel retailers since a significant number of the Company's Big Dog Sportswear
stores are located in tourist areas and outdoor malls that have different
visitation patterns than urban and suburban retail centers. The Company believes
that the seasonality of The Walking Company stores will more closely resemble
traditional retailers. The third and fourth quarters (consisting of the summer
vacation, back-to-school and Christmas seasons) have historically accounted for
the largest percentage of the Company's annual sales and profits. The Company
has historically incurred operating losses in the first half of the year and may
be expected to do so in the foreseeable future.

ITEM 3:

  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

         The Company does not believe it has material exposure to losses from
market-rate sensitive instruments. The Company has not invested in derivative
financial instruments. In the normal course of business, the financial position
and results of operations of the Company are subject to market risk associated
with interest rate movements on borrowings. The Company's credit facilities
contain a performance-pricing structured-interest charge, ranging up to LIBOR
plus 2.75% and/or Prime plus 0.25% based on excess availability levels. The
Company's market risk on interest rate movements will increase based on higher
borrowing levels. A 1.0% increase in interest rates would have resulted in
additional interest expense of approximately $102,000 for the six months ended
June 30, 2004. See "Item 2. Management's Discussion and Analysis of Financial
Condition and Results of Operations-Liquidity and Capital Resources."

ITEM 4:
                 CONTROLS AND PROCEDURES

         At June 30, 2004, the Company completed an evaluation, under the
supervision and with the participation of the Company's chief executive officer
and chief financial officer of the effectiveness of the Company's disclosure
controls and procedures. Based on this evaluation, the Company's chief executive
officer and chief financial officer concluded that the Company's disclosure
controls and procedures were effective in making known to them all material
information required to be disclosed in this report as it related to the Company
and its subsidiaries. There have been no significant changes in the Company's
internal controls or in other factors that could significantly affect the
internal controls subsequent to the date the Company completed this evaluation.


PART II.          OTHER INFORMATION

ITEM 1:           LEGAL PROCEEDINGS

                  The Company is involved from time to time in litigation
                  incidental to its business. The Company believes that the
                  outcome of such litigation will not have a material adverse
                  effect on its operation or financial condition.

ITEM 2:           CHANGES IN SECURITIES, USE OF PROCEEDS AND ISSUER PURCHASES
                  OF EQUITY SECURITIES

                  In connection with the March 3, 2004 acquisition of the assets
                  of The Walking Company, former creditors of The Walking
                  Company shares of common stock of TWC, received rights to
                  convert certain promissory note issued by TWC into common
                  stock of the Company, and rights to convert such TWC stock
                  into shares of common stock of the Company. See ITEM 2:
                  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                  AND RESULTS OF OPERATIONS--LIQUIDITY AND CAPITAL RESOURCES,
                  above. Such securities were issued without registration under
                  the Securities Act of 1933 pursuant the exemption under
                  Section 1145(a) of the federal Bankruptcy Code. As of June 30,
                  2004, 993,146 shares were issued as a result of these rights.

ITEM 3:           DEFAULTS UPON SENIOR SECURITIES
                  Not applicable

ITEM 4:           SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
                        The  Registrant's  Annual Meeting of Stockholders was
                        held on June 4, 2004.

                        Proxies  for  the  Annual   Meeting  were solicited
                        pursuant to Regulation   14  under   the   Securities
                        Exchange Act of 1934, as amended. There was no
                        solicitation in opposition to  management's  nominees
                        as  listed in the Proxy Statement.

                        The  matters  voted  upon  at the  Annual Meeting and
                        the results thereof were as follows:

                        1.      To elect Class I Directors Skip R. Coomber, III
                        and  Steven C. Good,  each to hold  office for a
                        three-year  term and until each of their  successors
                        are elected and qualified.

                        2.      To ratify the election of Deloitte & Touche LLP
                        as independent  certified public accountants for the
                        year ending December 31, 2004.

                        More than the  number of shares  required for approval
                        voted in  favor  of each of the  above  matters and
                        each was therefore approved.

ITEM 5:           OTHER INFORMATION
                  Not applicable

ITEM 6:           EXHIBITS AND REPORTS ON FORM 8-K

                  (a)   Exhibits:

                        32.1  Certification pursuant to Section 906 of the
                            Sarbanes-Oxley Act of 2002

                  (b)   Reports on Form 8-K

                        On June 28, 2004 the Company filed an amended Form 8-K
                        to include the required financial statements and pro
                        forma financial information related to the acquisition
                        of The Walking Company.


SIGNATURES
         Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                                    BIG DOG HOLDINGS, INC.


August 12, 2004                     /s/ ANDREW D. FESHBACH
                                    ----------------------
                                    Andrew D. Feshbach
                                    President and Chief Executive Officer
                                    (Principal Executive Officer)

August 12, 2004                     /s/ ROBERTA J. MORRIS
                                    ---------------------
                                    Roberta J. Morris
                                    Chief Financial Officer and Treasurer
                                    (Principal Financial Officer)


          Chief Executive Officer Certification

I, Andrew D. Feshbach, President and Chief Executive
Officer of Big Dog Holdings, Inc., certify that:

1.  I have reviewed this report on Form 10-Q of Big Dog Holdings, Inc., (the
    "Registrant");

2.  Based on my knowledge, this Quarterly Report does not contain any untrue
    statement of a material fact or omit to state a material fact necessary to
    make the statements made, in light of the circumstances under which such
    statements were made, not misleading with respect to the period covered by
    this report;

3.  Based on my knowledge, the financial statements, and other financial
    information included in this report, fairly present in all material respects
    the financial condition, results of operations and cash flows of the
    Registrant as of, and for, the periods presented in this report;

4.  The Registrant's other certifying officers and I are responsible for
    establishing and maintaining disclosure controls and procedures (as defined
    in Exchange Act Rules 13a-15 and 15d-15e) for the Registrant and have:

     a. designed such disclosure controls and procedures or caused such
        disclosure controls and procedures to be designed under our supervision
        to ensure that material information relating to the Registrant,
        including its consolidated subsidiaries, is made known to us by others
        within those entities, particularly during the period in which this
        report is being prepared;

     b. evaluated the effectiveness of the Registrant's disclosure controls
        and procedures and presented in this report b our conclusions about the
        effectiveness of the disclosure controls and procedures, as of the end
        of the period covered by this report based on such evaluation; and

     c. disclosed in this report any change in the Registrant's internal control
        over financial reporting that occurred during the Registrant's most
        recent fiscal quarter (the Registrant fourth quarter in the case of an
        annual report) that has materially affected, or is reasonably likely
        to materially affect, the Registrant's internal control over financial
        reporting; and

5.  The Registrant's other certifying officers and I have disclosed, based on
    our most recent evaluation of internal control over financial reporting, to
    the Registrant's auditors and the audit committee of Registrant's board of
    directors (or persons performing the equivalent functions):

     a. all significant deficiencies and material weaknesses in the design or
        operation of internal controls over a financial reporting which are
        reasonably likely to adversely affect the Registrant's ability to
        record, process, summarize and report financial information; and

     b. any fraud, whether or not material, that involves management or other
        employees who have a significant role in the Registrant's internal
        controls over financial reporting.

Dated: August 12, 2004
                                        By /s/ ANDREW D. FESHBACH
                                        -------------------------
                                        Andrew D. Feshbach
                                        President and Chief Executive Officer


             Chief Financial Officer Certification

 I, Roberta J. Morris, Chief Financial Officer of Big Dog Holdings, Inc.,
certify that:

1.  I have reviewed this report on Form 10-Q of Big Dog Holdings, Inc., (the
    "Registrant");

2.  Based on my knowledge, this Quarterly Report does not contain any untrue
    statement of a material fact or omit to state a material fact necessary to
    make the statements made, in light of the circumstances under which such
    statements were made, not misleading with respect to the period covered by
    this report;

3.  Based on my knowledge, the financial statements, and other financial
    information included in this report, fairly present in all material respects
    the financial condition, results of operations and cash flows of the
    Registrant as of, and for, the periods presented in this report;

4.  The Registrant's other certifying officers and I are responsible for
    establishing and maintaining disclosure controls and procedures (as defined
    in Exchange Act Rules 13a-15 and 15d-15e) for the Registrant and have:

    a.  designed such disclosure controls and procedures or caused such
        disclosure controls and procedures to be designed under our supervision
        to ensure that material information relating to the Registrant,
        including its consolidated subsidiaries, is made known to us by others
        within those entities, particularly during the period in which this
        report is being prepared;

     b. evaluated the effectiveness of the Registrant's disclosure controls and
        procedures and presented in this report b our conclusions about the
        effectiveness of the disclosure controls and procedures, as of the end
        of the period  covered by this report based on such evaluation; and

     c. disclosed in this report any change in the Registrant's internal
        control over financial reporting that occurred during the Registrant's
        most recent fiscal quarter (the Registrant fourth quarter in the case
        of an annual report) that has materially affected, or is reasonably
        likely to materially affect, the Registrant's internal control over
        financial reporting; and

5.  The Registrant's other certifying officers and I have disclosed, based on
    our most recent evaluation of internal control over financial reporting, to
    the Registrant's auditors and the audit committee of Registrant's board of
    directors (or persons performing the equivalent functions):

     a. all significant deficiencies and material weaknesses in the design or
        operation of internal controls over a financial reporting which are
        reasonably likely to adversely affect the Registrant's ability to
        record, process, summarize and report financial information; and

     b. any fraud, whether or not material, that involves management or other
        employees who have a significant role in the Registrant's internal
        controls over financial reporting.

Dated: August 12, 2004
                                        By /s/ROBERTA J. MORRIS
                                        -----------------------
                                        Roberta J. Morris
                                        Chief Financial Officer