Exhibit 99.1

For Further Information:

Big Dog Holdings, Inc.
121 Gray Avenue
Santa Barbara, California 93101
www.bigdogs.com
www.thewalkingcompany.com

CONTACT:
Laura Russell
Investor Information
(805) 963-8727, extension 1216

For Immediate Release:
January 27, 2006

                              THE WALKING COMPANY
                         TO ACQUIRE STEVE'S SHOES, INC.

SANTA BARBARA, CA, January 27, 2006; The Walking Company, a wholly owned
subsidiary of Big Dog Holdings, Inc. (NASDAQ:BDOG), is pleased to announce that
it has agreed to acquire substantially all the assets of Steve's Shoes, Inc. for
approximately $4.2 million in a bankruptcy auction. Steve's Shoes is one of the
largest independent comfort shoe retailers in the country. Steve's Shoes
operates 45 stores in 22 states, primarily in the Midwest, under the store names
Steve's Shoes, Overland Trading Co., and Sole Outdoors. The Company features
quality brands such as Ecco, Dansko, and Merrell, among others, with total
annual sales of approximately $35 million.

Steve's Shoes was founded 67 years ago and grew from one store in Kansas City to
78 stores across the nation. As a result of their aggressive expansion and other
factors, Steve's Shoes eventually declared bankruptcy a few weeks ago. The
Walking Company has agreed to acquire at least 35 of the stores and has retained
the right to accept, assign or reject the ten remaining stores after a 90-day
trial period.

Andrew Feshbach, Chief Executive Officer stated "This is a good add-on
acquisition for us, further implementing our expansion strategy for The Walking
Company. We look forward to converting these stores to Walking Company stores.
We will immediately bring financial strength to the organization and look to
achieve significant operating leverage and cost savings by more fully utilizing
The Walking Company's systems, distribution infrastructure, and experienced
management team.

Big Dog Holdings, Inc. consists of Big Dogs and The Walking Company. Big Dogs
develops, markets and retails a branded, lifestyle collection of unique,
high-quality, popular-priced consumer products, including activewear, casual
sportswear, accessories and gifts. The BIG DOGS brand image is one of quality,
value and fun. The BIG DOGS brand is designed to appeal to people of all ages
and demographics, particularly baby boomers and their kids, big and tall
customers, and pet owners. In addition to its 176 retail stores, Big Dogs
markets its products through its catalog, internet and corporate sales accounts.

The Walking Company is a leading independent specialty retailer of high quality,
technically designed comfort shoes and accessories that features premium brands
such as ECCO, Mephisto, Dansko, Birkenstock and Merrell among many others. These
products have particular appeal to one of the largest and most rapidly growing
demographics in the nation. The Walking Company operates 88 stores in premium
malls across the nation.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995
- - With the exception of historical information, the matters discussed in this
press release are forward looking statements that involve a number of risks and
uncertainties. The actual future sales and other results of the Company could
differ significantly from those statements. Further information on the Company's
risk factors is contained in the Company's quarterly and annual reports as filed
with the Securities and Exchange Commission.