<ARTICLE> 5
<MULTIPLIER> 1
<CURRENCY> US DOLLARS

                             
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          JAN-29-2000
<PERIOD-START>                             JAN-31-1999
<PERIOD-END>                               JAN-29-2000
<EXCHANGE-RATE>                                      1
<CASH>                                      39,549,654
<SECURITIES>                                         0
<RECEIVABLES>                                        0
<ALLOWANCES>                                         0
<INVENTORY>                                 15,366,745
<CURRENT-ASSETS>                            57,217,993
<PP&E>                                      46,815,346
<DEPRECIATION>                              15,093,868
<TOTAL-ASSETS>                              89,022,457
<CURRENT-LIABILITIES>                       19,654,654
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                    40,667,571
<OTHER-SE>                                  26,609,960
<TOTAL-LIABILITY-AND-EQUITY>                89,022,457
<SALES>                                    168,948,553
<TOTAL-REVENUES>                           168,948,553
<CGS>                                      103,998,031
<TOTAL-COSTS>                              103,998,031
<OTHER-EXPENSES>                            44,748,988
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              32,086
<INCOME-PRETAX>                             21,134,274
<INCOME-TAX>                                 7,633,600
<INCOME-CONTINUING>                         13,500,674
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                13,500,674
<EPS-BASIC>                                       1.46
<EPS-DILUTED>                                     1.38