<ARTICLE> 5 <MULTIPLIER> 1 <CURRENCY> US DOLLARS <PERIOD-TYPE> YEAR <FISCAL-YEAR-END> JAN-29-2000 <PERIOD-START> JAN-31-1999 <PERIOD-END> JAN-29-2000 <EXCHANGE-RATE> 1 <CASH> 39,549,654 <SECURITIES> 0 <RECEIVABLES> 0 <ALLOWANCES> 0 <INVENTORY> 15,366,745 <CURRENT-ASSETS> 57,217,993 <PP&E> 46,815,346 <DEPRECIATION> 15,093,868 <TOTAL-ASSETS> 89,022,457 <CURRENT-LIABILITIES> 19,654,654 <BONDS> 0 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 40,667,571 <OTHER-SE> 26,609,960 <TOTAL-LIABILITY-AND-EQUITY> 89,022,457 <SALES> 168,948,553 <TOTAL-REVENUES> 168,948,553 <CGS> 103,998,031 <TOTAL-COSTS> 103,998,031 <OTHER-EXPENSES> 44,748,988 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 32,086 <INCOME-PRETAX> 21,134,274 <INCOME-TAX> 7,633,600 <INCOME-CONTINUING> 13,500,674 <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> 13,500,674 <EPS-BASIC> 1.46 <EPS-DILUTED> 1.38