UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                   FORM 10-QSB

         (Mark One)

         [X] Quarterly report under Section 13 or 15(d) of the Securities
         Exchange Act of 1934

         For the quarterly period ended December 31, 2004

         [ ] Transition report under Section 13 or 15(d) of the Securities
         Exchange Act of 1934

         For the transition period from _________ to _________

         Commission File No. 0-27121


                            SUPERIOR GALLERIES, INC.
        (Exact Name of Small Business Issuer as Specified in Its Charter)

                     DELAWARE                             35-2208007
          (State or Other Jurisdiction of               (IRS Employer
         Incorporation or Organization)              Identification Number)


            9478 WEST OLYMPIC BLVD                             90212
           BEVERLY HILLS, CALIFORNIA                         (Zip Code)
   (Address of Principal Executive Offices)


                                 (310) 203-9855
                           (Issuer's Telephone Number)
           SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT:
                                     (None)

           SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT:
                         Common Stock, par value $0.001
                                (Title of Class)

         Check whether the issuer (1) filed all reports required to be filed by
Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such
shorter period that the registrant was required to file such reports); and (2)
has been subject to such filing requirements for the past 90 days.

         Yes [X]  No [ ]


         State the number of shares outstanding of each of the issuer's class of
common equity as of the latest practicable date:

Title of each class of Common Stock           Outstanding as of January 14, 2005
- -----------------------------------           ----------------------------------
Common Stock, $0.001 par value                4,689,942


         Transitional Small Business Disclosure Format (check one):

Yes [ ]  No [X]









     
                                      TABLE OF CONTENTS
                                      -----------------

                                PART I - FINANCIAL INFORMATION

                                                                                         PAGE
                                                                                         ----

Item 1.  Financial Statements.

         Balance Sheets at December 31, 2004 (Unaudited) and June 30, 2004.               3-4

         Statements of Operations (Unaudited) for the six months and three
         months ended December 31, 2004 and 2003.                                          5

         Statements of Cash Flows (Unaudited) for the six months ended December
         31, 2004 and 2003.                                                                6

         Notes to Interim Financial Statements (Unaudited) at December 31, 2004.           7


Item 2.  Management's Discussion and Analysis or Plan of Operation.                        13

Item 3.  Controls and Procedures                                                           28

                           PART II - OTHER INFORMATION

Item 1.  Legal Proceedings.                                                                28

Item 2.  Unregistered Sales of Equity Securities and Use of Proceeds                       28

Item 3.  Defaults Upon Senior Securities.                                                  29

Item 4.  Submission of Matters to a Vote of Security Holders.                              29

Item 5.  Other Information.                                                                30

Item 6.  Exhibits.                                                                         30


                                            Page 2







                                   PART I - FINANCIAL INFORMATION

ITEM 1 - FINANCIAL STATEMENTS

                                      SUPERIOR GALLERIES, INC.
                                           BALANCE SHEETS
                                           (in thousands)


                                                                          December
                                                                          31, 2004        June 30,
                                                                         (Unaudited)        2004
                                                                        ------------    ------------
                                                                                  
                                               ASSETS

CURRENT ASSETS
   Cash                                                                 $       286     $       447
   Accounts receivable, net of allowance for uncollectible
      accounts of $115,522 (Dec. '04) and $259,007 (Jun. '04)                 1,978           3,713
   Auction and customer advances                                              4,454           6,402
   Inventories                                                                6,761           6,106
   Prepaid expense and other                                                    144              51
                                                                        ------------    ------------

      Total current assets                                                   13,623          16,719

Property and equipment, net                                                     161             135
Other assets                                                                     --              11
                                                                        ------------    ------------

      TOTAL ASSETS                                                      $    13,784     $    16,865
                                                                        ============    ============

                                LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES
   Line of credit - related party                                       $     6,250     $     6,600
   Line of credit                                                             2,500           2,500
   Accounts payable and accrued expenses                                      3,860           7,261
   Notes payable to a related party                                             350             300
   Notes payable                                                                650              --
   Series A stock redemption payable                                            481             344
                                                                        ------------    ------------

      Total current liabilities                                              14,091          17,005
                                                                        ------------    ------------

LONG-TERM LIABILITIES
   Notes payable to a related party, net of current portion                     500             600
   Series A stock redemption payable, net of current portion                    206             344
                                                                        ------------    ------------

      Total long-term liabilities                                               706             944
                                                                        ------------    ------------

         TOTAL LIABILITIES                                                   14,797          17,949
                                                                        ------------    ------------


COMMITMENTS AND CONTINGENCIES (NOTES 5, 6, 7, 8 AND 10)


                                                Page 3








                                    PART I - FINANCIAL INFORMATION

ITEM 1 - FINANCIAL STATEMENTS

                                       SUPERIOR GALLERIES, INC.
                                            BALANCE SHEETS
                                            (in thousands)


                                                                         December
                                                                         31, 2004        June 30,
                                                                        (unaudited)        2004
                                                                        -----------   -----------
                                                                                
STOCKHOLDERS' EQUITY (DEFICIT)
    Preferred stock, 3,193,000 shares undesignated,
      none outstanding
    Series B convertible preferred stock $1.00 par value
      3,400,000 shares designated 3,400,000 shares issued
      and outstanding with a liquidation preference of $ 3,400,000           2,967         2,967
    Series D convertible preferred stock $1.00 par value
      2,000,000 shares designated 2,000,000 shares issued
      and outstanding with a liquidation preference of $2,000,000            1,931         1,931
   Common stock, $0.001 par value, 12,500,000 shares
      authorized; 4,509,942 outstanding as of December 31, 2004
      and 4,485,942 outstanding as of June 30, 2004                              4             4
   Additional paid in capital                                                7,987         7,912
   Accumulated deficit                                                     (13,902)      (13,898)
                                                                        -----------   -----------

         Total stockholders' equity (deficit)                               (1,013)       (1,084)
                                                                        -----------   -----------

TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)                    $   13,784    $   16,865
                                                                        ===========   ===========

                 See accompanying notes to unaudited interim financial statements


                                              Page 4







                                                  SUPERIOR GALLERIES, INC.
                                                  STATEMENTS OF OPERATIONS
                                                         (UNAUDITED)
                                            (in thousands, except per share data)


                                                               Six Months Ended                    Three Months Ended
                                                           December          December          December          December
                                                           31, 2004          31, 2003          31, 2004          31, 2003
                                                         -------------     -------------     -------------     -------------
                                                                                                   
Net sales                                                $     16,768      $      9,986      $      8,255      $      4,910
Commission income                                                 905             1,085               148               244
                                                         -------------     -------------     -------------     -------------
TOTAL REVENUE                                                  17,673            11,071             8,403             5,154

COST OF SALES                                                  14,003             8,868             6,787             4,242
                                                         -------------     -------------     -------------     -------------

GROSS PROFIT                                                    3,670             2,203             1,616               912

SELLING, GENERAL AND ADMINISTRATIVE EXPENSES                    3,496             2,696             1,642             1,387
                                                         -------------     -------------     -------------     -------------

Income (loss) from operations                                     174              (493)              (26)             (475)
                                                         -------------     -------------     -------------     -------------

OTHER INCOME (EXPENSE)
   Interest income                                                202               261               102               128
   Interest expense                                              (378)             (282)             (204)             (121)
   Other expense, net                                              (2)              (25)               (2)               (5)
                                                         -------------     -------------     -------------     -------------
      Total other income (expense)                               (178)              (46)             (104)                2
                                                         -------------     -------------     -------------     -------------

LOSS BEFORE PROVISION FOR TAXES                                    (4)             (539)             (130)             (473)

INCOME TAX PROVISION                                                1                 5                --                 6
                                                         -------------     -------------     -------------     -------------

NET LOSS                                                 $         (5)     $       (544)     $       (130)     $       (479)
                                                         =============     =============     =============     =============

Calculation of net income (loss) per share:
Net loss                                                 $         (5)     $       (544)     $       (130)     $       (479)
Preferred stock accretion                                          --               (33)               --               (17)
Preferred stock dividend                                           --               (25)               --               (13)
                                                         -------------     -------------     -------------     -------------
Net income (loss) applicable to common shares            $         (5)     $       (602)     $       (130)     $       (509)
                                                         =============     =============     =============     =============

NET LOSS PER SHARE
   basic                                                 $         --      $      (0.14)     $      (0.03)     $      (0.11)
                                                         =============     =============     =============     =============
   fully diluted                                         $         --      $      (0.14)     $      (0.03)     $      (0.11)
                                                         =============     =============     =============     =============

WEIGHTED AVERAGE NUMBER OF COMMON SHARES OUTSTANDING
   basic                                                        4,503             4,254             4,510             4,486
                                                         =============     =============     =============     =============
   fully diluted                                                4,503             4,254             4,510             4,486
                                                         =============     =============     =============     =============

                              See accompanying notes to unaudited interim financial statements


                                                           Page 5







                                 SUPERIOR GALLERIES, INC.
                                 STATEMENTS OF CASH FLOWS
                                        (UNAUDITED)
                                      (in thousands)


                                                                      Six Months Ended
                                                                  December       December
                                                                  31, 2004       31, 2003
                                                                 ----------     ----------
                                                                          
CASH FLOWS FROM OPERATING ACTIVITIES
Net loss                                                         $      (5)     $    (544)
Adjustments to reconcile net loss to net cash
   used in operating activities:
      Depreciation and amortization                                     32             49
      Loss on retirement of property and equipment                       2             25
      Fair value of common stock options granted                        45              7
      Fair value of common stock issued for services                    30             --
Increase (decrease) in cash from changes in assets
 and liabilities:
     Accounts receivable                                             1,735          1,512
     Auction and customer advances, net                              1,948         (1,696)
     Inventories                                                      (654)        (2,234)
     Prepaid expenses and other                                        (93)           (70)
     Other assets                                                       11             --
     Accounts payable and accrued expenses                          (3,401)        (2,658)
                                                                 ----------     ----------

Net cash used in operating activities                                 (350)        (5,609)
                                                                 ----------     ----------

CASH FLOWS FROM INVESTING ACTIVITIES
   Purchases of property and equipment                                 (60)           (18)
   Proceeds from sale of property and equipment                         --              1
                                                                 ----------     ----------

Net cash used in investing activities                                  (60)           (17)
                                                                 ----------     ----------

CASH FLOWS FROM FINANCING ACTIVITIES
   Borrowings under related party line of credit                     1,400          6,350
   Repayments under related party line of credit                    (1,750)          (450)
   Borrowings under lines of credit                                     --          3,300
   Repayments under lines of credit                                     --         (3,300)
   Repayments under related party debt                                 (50)          (400)
   Borrowings under notes payable                                      650             --
   Repayments under notes payable                                       --            (64)
   Issuance of common stock                                             --              2
   Payment of dividends on preferred stock                              --            (25)
                                                                 ----------     ----------

Net cash provided by financing activities                              250          5,413
                                                                 ----------     ----------

Net decrease in cash and equivalents                                  (160)          (213)

Cash and cash equivalents, beginning of period                         446            688
                                                                 ----------     ----------

Cash and cash equivalents, end of period                         $     286      $     475
                                                                 ==========     ==========

SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION
 Cash paid during the period for:
      Interest                                                   $     378      $     414
                                                                 ==========     ==========
      Income taxes                                               $       1      $      --
                                                                 ==========     ==========

NON-CASH INVESTING AND FINANCING ACTIVITIES
   Accretion of redemption value of Series A preferred stock     $      --      $      33


             See accompanying notes to unaudited interim financial statements


                                          Page 6






                            SUPERIOR GALLERIES, INC.
                      NOTES TO INTERIM FINANCIAL STATEMENTS
                                DECEMBER 31, 2004
                                   (UNAUDITED)


1.       BASIS OF PRESENTATION AND ACCOUNTING POLICIES

         UNAUDITED INTERIM FINANCIAL INFORMATION. The accompanying unaudited
         interim financial statements have been prepared in accordance with the
         rules and regulations of the Securities and Exchange Commission for the
         presentation of interim financial information, but do not include all
         the information and footnotes required by accounting principles
         generally accepted in the United States of America. The balance sheet
         as of June 30, 2004 has been derived from the audited financial
         statements of Superior Galleries, Inc. ("Superior" or the "Company") at
         that date.

         In the opinion of management, all adjustments considered necessary for
         a fair presentation have been included. Operating results for the six
         month and three-month periods ended December 31, 2004 are not
         necessarily indicative of the results that may be expected for the year
         ending June 30, 2005. For further information, refer to the financial
         statements for the year ended June 30, 2004 contained in Superior's
         financial statements included in its Annual Report on Form 10-KSB filed
         on August 12, 2004.

         STOCK BASED COMPENSATION. The Company has a stock-based compensation
         plan. The Company accounts for this plan under the recognition and
         measurement principles of Accounting Principles Board Opinion No, 25,
         Accounting for Stock Issued to Employees, and related interpretations.
         The Company has adopted the disclosure provisions of Statement of
         Financial Accounting Standards ("SFAS") No. 123, Accounting for
         Stock-Based Compensation, as amended by SFAS No. 148, Accounting for
         Stock-Based Compensation - Transition and Disclosure - an amendment of
         FASB Statement No. 123. The following table illustrates the effect on
         net loss and loss per share if the Company had applied the fair value
         recognition provisions of SFAS No. 123 to stock-based employee
         compensation for the six and three month periods ending December 31,
         2004 and 2003:



                                                                             Six Months          Three Months
                                                                           2004      2003       2004     2003
                                                                         -------   -------    -------  -------
                                                                                      (In thousands)
                                                                                            
                  Net loss applicable to common shares,
                           as reported                                   $    (5)  $ (602)    $ (130)   $(544)
                  Add: Stock-based employee compensation included in
                           Reported net loss                                 --       --         --       --
                  Less: Total stock-based employee compensation
                           Expense determined under Black-Scholes
                           option pricing model, net of tax effects         118         6         58        6
                                                                         -------   -------    -------  -------
                  Pro forma net loss                                     $ (123)   $ (608)    $ (188)  $ (550)
                                                                         =======   =======    =======  =======
                  Loss per share - as reported:
                           Basic                                         $  0.00   $(0.14)    $(0.03)  $(0.11)

                           Diluted                                       $  0.00   $(0.14)    $(0.03)  $(0.11)
                  Loss per share - pro forma:
                           Basic                                         $ (0.03)  $(0.14)    $(0.04)  $(0.11)
                           Diluted                                       $ (0.03)  $(0.14)    $(0.04)  $(0.11)


         RECENTLY ISSUED ACCOUNTING PRONOUNCEMENTS
         -----------------------------------------

         SFAS No. 151
         ------------

         In November 2004, the FASB issued SFAS No. 151,"Inventory Costs". SFAS
         No. 151 amends the accounting for abnormal amounts of idle facility
         expense, freight, handling costs, and wasted material (spoilage) under
         the guidance in ARB No. 43, Chapter 4,"Inventory Pricing". Paragraph 5
         of ARB No. 43, Chapter 4, previously stated that ". . . under some
         circumstances, items such as idle facility expense, excessive spoilage,
         double freight, and rehandling costs may be so abnormal as to require
         treatment as current period charges. . . ." This Statement requires
         that those items be recognized as current-period charges regardless of


                                     Page 7





                            SUPERIOR GALLERIES, INC.
                      NOTES TO INTERIM FINANCIAL STATEMENTS
                                DECEMBER 31, 2004
                                   (UNAUDITED)


         whether they meet the criterion of "so abnormal." In addition, this
         Statement requires that allocation of fixed production overheads to the
         costs of conversion be based on the normal capacity of the production
         facilities. This statement is effective for inventory costs incurred
         during fiscal years beginning after June 15, 2005. Management does not
         expect adoption of SFAS No. 151 to have a material impact on the
         Company's financial statements.

         SFAS No. 152
         ------------

         In December 2004, the FASB issued SFAS No. 152,"Accounting for Real
         Estate Time-Sharing Transactions". The FASB issued this Statement as a
         result of the guidance provided in AICPA Statement of Position (SOP)
         04-2,"Accounting for Real Estate Time-Sharing Transactions". SOP 04-2
         applies to all real estate time-sharing transactions. Among other
         items, the SOP provides guidance on the recording of credit losses and
         the treatment of selling costs, but does not change the revenue
         recognition guidance in SFAS No. 66,"Accounting for Sales of Real
         Estate", for real estate time-sharing transactions. SFAS No. 152 amends
         Statement No. 66 to reference the guidance provided in SOP 04-2. SFAS
         No. 152 also amends SFAS No. 67, "Accounting for Costs and Initial
         Rental Operations of Real Estate Projects", to state that SOP 04-2
         provides the relevant guidance on accounting for incidental operations
         and costs related to the sale of real estate time-sharing transactions.
         SFAS No. 152 is effective for years beginning after June 15, 2005, with
         restatements of previously issued financial statements prohibited. This
         statement is not applicable to the Company.

         SFAS No. 153
         ------------

         In December 2004, the FASB issued SFAS No. 153,"Exchanges of
         Nonmonetary Assets," an amendment to Opinion No. 29,"Accounting for
         Nonmonetary Transactions". Statement No. 153 eliminates certain
         differences in the guidance in Opinion No. 29 as compared to the
         guidance contained in standards issued by the International Accounting
         Standards Board. The amendment to Opinion No. 29 eliminates the fair
         value exception for nonmonetary exchanges of similar productive assets
         and replaces it with a general exception for exchanges of nonmonetary
         assets that do not have commercial substance. Such an exchange has
         commercial substance if the future cash flows of the entity are
         expected to change significantly as a result of the exchange. SFAS No.
         153 is effective for nonmonetary asset exchanges occurring in periods
         beginning after June 15, 2005. Earlier application is permitted for
         nonmonetary asset exchanges occuring in periods beginning after
         December 16, 2004. Management does not expect adoption of SFAS No. 153
         to have a material impact on the Company's financial statements.

         SFAS No. 123(R)
         ---------------

         In December 2004, the FASB issued SFAS No. 123(R),"Share-Based
         Payment". SFAS 123(R) amends SFAS No. 123,"Accountung for Stock-Based
         Compensation", and APB Opinion 25,"Accounting for Stock Issued to
         Employees." SFAS No.123(R) requires that the cost of share-based
         payment transactions (including those with employees and non-employees)
         be recognized in the financial statements. SFAS No. 123(R) applies to
         all share-based payment transactions in which an entity acquires goods
         or services by issuing (or offering to issue) its shares, share
         options, or other equity instruments (except for those held by an ESOP)
         or by incurring liabilities (1) in amounts based (even in part) on the
         price of the entity's shares or other equity instruments, or (2) that
         require (or may require) settlement by the issuance of an entity's
         shares or other equity instruments. This statement is effective (1) for
         public companies qualifying as SEC small business issuers, as of the
         first interim period or fiscal year beginning after December 15, 2005,
         or (2) for all other public companies, as of the first interim period
         or fiscal year beginning after June 15, 2005, or (3) for all nonpublic
         entities, as of the first fiscal year beginning after December 15,
         2005. Management is currently assessing the effect of SFAS 123(R) on
         the Company's financial statement.


                                     Page 8





                            SUPERIOR GALLERIES, INC.
                      NOTES TO INTERIM FINANCIAL STATEMENTS
                                DECEMBER 31, 2004
                                   (UNAUDITED)


2.       DESCRIPTION OF BUSINESS

         Superior is primarily a dealer and auctioneer of rare coins. The
         Company is based in Beverly Hills, California.

3.       INVENTORIES

         The Company, from time to time, enters into informal partnerships with
         third parties who are either vendors or customers for the purchase and
         sale of specific rare coins. These arrangements include joint ownership
         of the rare coin and equal participation in the profit or loss on
         specific transactions adjusted for agreed upon expenses and interest
         costs. When the rare coins are purchased the Company records its
         proportional ownership as inventory and upon the sale of the rare
         coins, the Company records its proportional sale and profit or loss. In
         most instances, the Company elects to buy-out the partnership interest
         in rare coins prior to its sale and the recording of a proportional
         sale and profit or loss are no longer applicable. At any given time,
         the Company may be involved in one to two of these agreements. The
         entire inventory consists of rare coins. As of December 31, 2004 and
         June 30, 2004, inventory totals reflected the Company's total
         proportional ownership and does not include any minority interest
         claims in regard to such joint venture or partnership arrangements.

4.       AUCTION AND CUSTOMER ADVANCES

         Superior has established two short-term lending programs consisting of
         (i) advancing consignment customers cash based on consigned inventory
         acquired for upcoming auctions, and (ii) advancing customers cash based
         on the customer's assigning specific rare coins in their inventory to
         Superior as collateral. Superior can advance a customer up to 70% of
         consigned or assigned rare coin(s)' wholesale value. For auction
         advances, Superior will advance cash to a customer and take control of
         the inventory to be held on consignment for auction. The customer will
         sign a note receivable for the funds advanced to be secured by the
         consigned inventory. As consigned inventory is sold, the proceeds will
         be collected, repaying Superior for the auction advance and any auction
         fees, with the remaining amount due to the consignor. For customer
         inventory advances, Superior will advance cash to a customer and take
         control of the assigned inventory. The customer will sign a promissory
         note for the funds advanced to be secured by the assigned inventory.
         Superior will retain control of the assigned inventory until the
         customer repays the advance. Auction and customer advances bear
         interest at rates between 6% and 12% based primarily on the customer's
         creditworthiness and the loan size. The average term of these loans is
         approximately three months and no individual loan will exceed one year.
         Customers may require minimum prices for their consigned coins, and if
         the coin has not sold by the loan maturity date, the customer must
         either refinance the loan, repay the loan, or permit us to liquidate
         the coin. Auction and customer advances consist of the following:



                                      December 31, 2004            June 30, 2004
                                      -----------------            -------------

         Auction advances             $      3,187,000             $  4,454,000

         Customer inventory advances         1,267,000                1,948,000
                                      -----------------            -------------
                                      $      4,454,000             $  6,402,000
                                      =================            =============

5.      LINE OF CREDIT - RELATED PARTY

        On October 13, 2003, Superior executed a Commercial Loan and Security
        Agreement ("Commercial LOC") with Stanford Financial Group company, an
        affiliate of a principal stockholder, Stanford Venture Capital Holdings,
        Inc. to provide the Company with a $7.5 million line of credit for
        purposes of financing inventory, auction advances and inventory loans to
        other rare coin dealers and collectors. The Commercial LOC bears
        interest at the prime-lending rate (5.25% at December 31, 2004) and is
        secured by substantially all of Superior's assets. The Commercial LOC
        expires on October 1, 2005. As of December 31, 2004 the outstanding
        balance was $6,250,000 and there is no accrued interest payable.


                                     Page 9



                            SUPERIOR GALLERIES, INC.
                      NOTES TO INTERIM FINANCIAL STATEMENTS
                                DECEMBER 31, 2004
                                   (UNAUDITED)


6.       LINE OF CREDIT

         On July 9, 2002 and July 26, 2002 the Company entered into temporary
         working capital loan agreements with a private Lender ("Lender") in the
         amounts of $1,500,000 and $1,000,000 respectively. These loans bore
         interest at the prime lending rate plus 7% per annum, were secured by
         the inventory of the Company and a personal guarantee of the Company's
         CEO, and, were due to be repaid in 60 days. On August 8, 2002 the
         Company converted the two loans from the Lender into a Line of Credit
         with the Lender by executing a Secured Revolving Line of Credit
         Agreement ("Line of Credit"). The Line of Credit bore interest at the
         prime lending rate plus 7% per annum, was due on September 9, 2002, was
         secured by substantially all the assets of the Company and a personal
         guarantee of the Company's CEO. The Line of Credit provides for
         interest payments to be made in cash, inventory or restricted common
         shares of the Company at the sole discretion of the Lender. On
         September 16, 2002 the Line of Credit was amended to extend the due
         date to October 15, 2002. In November 2002 the Lender became deceased
         and the aforementioned Line of Credit became an asset of the Estate of
         the Lender ("Lender Estate"). On September 30, 2003 the Company and the
         executor of the Lender Estate executed a Renewal and Modification
         Agreement that amended the Line of Credit. In exchange for a payment of
         $230,000 representing interest in arrears through September 30, 2003,
         the Lender Estate agreed to reduce the interest rate to 6% effective
         October 1, 2003, release its first priority lien position on all
         accounts receivable of the Company and to consider the default cured at
         that time. The amendment also requires monthly interest payments
         beginning on November 1, 2003. On December 15, 2004, the Company and
         the executor of the Lender Estate executed an amendment to the Renewal
         and Modification Agreement above that provides for principal payments
         of $100,000 per month for three months starting January 31, 2005 with
         the remaining principal balance of $2,200,000 to be repaid on January
         31, 2006. As of December 31, 2004 the outstanding Line of Credit
         balance was $2,500,000 and there was no accrued interest payable.

7.       NOTE PAYABLE TO A RELATED PARTY

         On April 10, 2002 the Company executed a subordinated note payable in
         the amount of $1,000,000 to the Company's Chief Executive Officer and a
         principal stockholder ("CEO") bearing interest at 9% per annum with
         quarterly installment payments of $150,000 plus interest. As the CEO
         did not enforce the repayment obligation, the amount had been
         classified as long term. On February 14, 2003, the terms of the note
         were modified to provide for repayment of principal in the amount of
         $50,000 per quarter commencing on September 30, 2003 and for interest
         to be paid monthly. The Company is in arrears of $150,000 of principal
         payments. However, the CEO agreed to delay these principal repayments
         until no later than March 31, 2005. As of December 31, 2004, the
         outstanding balance was $850,000 and there was no accrued interest
         payable.

8.       NOTES PAYABLE

         During October 2004 the Company executed three demand notes payable
         with a private lender totaling $650,000 bearing interest at 10% per
         annum secured by specific inventory. Interest is payable monthly. As of
         December 31, 2004, the outstanding balance was $650,000 and there was
         no accrued interest payable


                                    Page 10





                            SUPERIOR GALLERIES, INC.
                      NOTES TO INTERIM FINANCIAL STATEMENTS
                                DECEMBER 31, 2004
                                   (UNAUDITED)


9.       EQUITY

         On August 20, 2004, the Company issued 24,000 common shares to an
         investor and public relations firm in exchange for services. The
         services were valued at $30,000 and were based on the closing price of
         the Company's common stock as listed on NASDAQ's Over-the-counter
         Bulletin Board on the day the shares were issued.

         During the six month period ended December 31, 2004, the Company
         granted to employees and directors 195,000 stock options to purchase
         common shares with exercise prices ranging from $1.01 to $2.20. The
         options vest over various periods of time ranging from one to four
         years. During the six month period ended December 31, 2004, the Company
         canceled 75,000 stock options to purchase common shares. The Company
         records expenses for non-employee stock options using the Black-Scholes
         option pricing model.

10.      CONTINGENCIES

         GUARANTEED LIQUIDITY AND BUY BACK

         The Company provides a Guaranteed Liquidity and Buy Back at Grade
         warranty (the "Guarantee") to its retail rare coin customers. Retail
         rare coin sales amounted to $4,968,000 and $3,238,000 for the six
         months ended December 31, 2004 and 2003 respectively. The policy grants
         the customer the opportunity to sell their coins back to the Company at
         the prevailing market "bid" (below the current wholesale price). The
         Company determines the "bid" price based on the prevailing market price
         at which the Company believes it could readily liquidate the coin. The
         "bid" price may be substantially below what the customer originally
         paid for the coin.

         The values of the rare coins sold to retail customers continually
         fluctuate. Furthermore, retail customers continually resell or trade
         coins purchased from the Company with third parties. Once retail
         customers resell the rare coins to third parties, the Guarantee is
         void. Lastly, the Company has had minimal historical experience with
         customers exercising the Guarantee. As a result, it is not possible for
         the Company to determine the potential repurchase obligation pursuant
         to the Guarantee that it may be subject to as a result of previous
         sales of retail rare coins.

         LEGAL PROCEEDINGS

         The Company may from time to time be involved in various claims,
         lawsuits, disputes with third parties, actions involving allegations of
         discrimination, or breach of contract actions incidental to the
         operation of its business. The Company is not currently involved in any
         such litigation which it believes could have a material adverse effect
         on its financial condition or results of operations.

         STATE SALES AND USE TAXES

         The Company does not collect sales and use taxes for interstate sales.
         Management believes that the Company's sales to interstate customers
         are generally tax-exempt due to varying state exemptions relative to
         the definitions of being engaged in business in particular states and
         the lack of current internet taxation. While the Company has not been
         contacted by any state authorities seeking to enforce sales or use tax
         regulations, there is no assurance that the Company will not be
         contacted by authorities in the future with inquiries relative to
         compliance with current statutes, nor is there any assurance that
         future statutes will not be enacted that affect the sales and use
         aspects of the Company's business.


                                    Page 11





                            SUPERIOR GALLERIES, INC.
                      NOTES TO INTERIM FINANCIAL STATEMENTS
                                DECEMBER 31, 2004
                                   (UNAUDITED)


11.      SUBSEQUENT EVENTS

         On January 4, 2005, the Company issued 180,000 common shares to an
         investor relations firm in exchange for services. The services were
         valued at $270,000 and were based on the closing price of the Company's
         common stock as listed on NASDAQ's Over-the-counter Bulletin Board on
         the day the shares were issued. .

12.      GOING CONCERN

         The accompanying financial statements have been prepared in conformity
         with accounting principles generally accepted in the United States of
         America, which contemplate continuation of the Company as a going
         concern. However, although the Company had returned to profitability in
         the last six months of the year ended June 30, 2004 and has recorded a
         substantial reduction in its loss for the six months ended December 31,
         2004 as compared to the six months ended December 31, 2003, the Company
         continues to have negative cash flows from operations, significant
         short-term debt and has limited working capital. These items raise
         doubt about the Company's ability to continue as a going concern.

         The Company has made and is continuing to make efforts to raise
         additional permanent debt and equity and renegotiate debt.

         In October 2003, the Company completed negotiations with Stanford to
         provide a line of credit of $7.5 million (see Note 5) for auction
         advances, inventory financing and inventory loans to other dealers and
         collectors. The Company is intending to request an expansion of the
         line of credit over the current limit of $7.5 million. There can be no
         assurance that the Stanford line of credit will be expanded on terms
         acceptable to the Company.

         In December 2004, the Company renegotiated the repayment terms on a
         $2.5 million dollar line of credit (see Note 6) that was callable on
         demand by the lender. The lender agreed to modify the line of credit
         terms to provide for principal repayments of $100,000 per month for
         three months starting January 31, 2005 with the remaining principal
         balance of $2,200,000 to be repaid on January 31, 2006. The Company
         intends to seek further extensions to the repayment terms in the
         future, however there can be no assurance that this obligation will be
         able to be refinanced on terms acceptable to the Company.


                                    Page 12




ITEM 2.       MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF OPERATION

CAUTIONARY STATEMENTS:

         This Quarterly Report on Form 10-QSB contains certain forward-looking
statements within the meaning of Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934. We intend that such
forward-looking statements be subject to the safe harbors created by such
statutes. The forward-looking statements included herein are based on current
expectations that involve a number of risks and uncertainties. Accordingly, to
the extent that this Quarterly Report contains forward-looking statements
regarding our financial condition, operating results, business prospects or any
other information or aspect of our company, you are advised that our actual
financial condition, operating results and business performance may differ
materially from that projected or estimated by us in forward-looking statements.
The differences may be caused by a variety of factors, including but not limited
to:

         o        those identified under "Risk Factors" below,
         o        adverse economic conditions,
         o        unexpected costs and operating deficits,
         o        lower sales and revenues than forecast,
         o        loss of customers,
         o        litigation and administrative proceedings involving our
                  company,
         o        the possible acquisition of new businesses that result in
                  operating losses or that do not perform as anticipated,
                  resulting in unanticipated losses,
         o        adverse publicity and news coverage,
         o        inability to carry out our marketing and sales plans,
         o        changes in interest rates and inflationary factors, and
         o        other specific risks that may be referred to in this Quarterly
                  Report or in other reports that we have issued.

         In addition, our business and operations are subject to substantial
risks that increase the uncertainty inherent in the forward-looking statements.
The inclusion of forward-looking statements in this Quarterly Report should not
be regarded as a representation by us or any other person that we will achieve
our objectives or plans.

         The following discussion should be read in conjunction with, and is
qualified in its entirety by, our Financial Statements and related notes thereto
included elsewhere in this Quarterly Report. Historical results of operations,
percentage margin fluctuations and any trends that may be inferred from the
discussion below are not necessarily indicative of the operating results for any
future period.

COMPANY OVERVIEW

         Our principal line of business is the sale of rare coins on a
wholesale, retail and auction basis. Our wholesale and retail operations are
conducted in virtually every state in the United States. We also provide auction
services for customers seeking to sell their own rare coins. We market our
services nationwide through broadcasting and print media and independent sales
agents, as well as on the Internet through third party websites such as eBay and
through our own website at SGBH.com. Our headquarters are in Beverly Hills,
California.

         We were originally organized as a Nevada corporation in 1995. On June
30, 2003, our stockholders approved and we completed a reincorporation of our
company in the State of Delaware and changed our corporate name from Tangible
Asset Galleries, Inc. to Superior Galleries, Inc. These changes were effective
at the close of business on June 30, 2003.

TRENDS AND UNCERTAINTIES

         As a dealer and auctioneer of rare coins, our revenue and profitability
can be materially affected by economic factors such as interest rates,
inflation, stock market performance, the price of gold and other precious metals
and world political stability. The demand for and therefore the price of rare
coins tends to increase with the price of gold. During times of unstable stock
market performance and low interest rates rare coins may become more attractive
as an investment as compared to the stock market or interest bearing securities.


                                    Page 13





In times of strong stock market returns and high interest rates, rare coins may
be viewed as a less favorable investment. Political instability may also
increase the demand for rare coins as individuals may perceive the security and
portability of rare coins more favorably as compared to other financial assets
such as stocks, bonds or cash. While we are currently experiencing economic
conditions that have increased the demand for rare coins, resulting in higher
revenue and profitability for us, future changes in the economy such as rapid
increases in interest rates, a decrease in the price of gold or strong growth in
the stock market could materially reduce our revenue, margins and profitability
and affect our liquidity as inventory turns would diminish.

         Furthermore, certain types of rare coins, as is the case with other
collectibles, may become more or less popular based on market trends that we
cannot predict. Although we carry a diverse range of categories of rare coins, a
decrease in popularity in a particular category could result in diminished
liquidity as inventory turns decrease for the affected category.

         Within the rare coin industry many of our customers and suppliers are
other dealers. We may be materially affected by both external and internal
factors that could affect the financial stability and liquidity of other dealers
with whom we conduct business. Our revenues and profitability could
significantly decrease if several dealers faced financial difficulties that
curtailed their ability to sell or purchase rare coins either directly or at our
auctions.

         Prior to the year ended June 30, 2004, we incurred substantial losses
that severely diminished our capital base and our liquidity. Although we have
returned to profitability, we have a shareholders' deficit, limited working
capital and most our debt is short-term. Any significant unfavorable change in
the economic environment or in our industry could quickly result in declining
revenue and a return to operating losses. Our challenge is to both raise
additional permanent equity capital and restructure our debt to include a larger
long-term portion. Although we cannot assure you that we will be able to
accomplish these objectives, we believe that the achievement of these goals
would permit us to increase the levels of inventory that we have available for
sale and increase the funds available to loan to our consignment customers, thus
enhancing our revenues. Accordingly, it is our hope that if we are able to
restructure our debt and the raise additional equity we will mitigate some of
the impact of a future negative economic environment and conversely will benefit
more sharply from a positive environment.

CRITICAL ACCOUNTING POLICIES

         Our Financial Statements are based on the selection and application of
significant accounting policies, which require our management to make estimates
and assumptions that affect the amounts reported in the Balance Sheets and the
Statements of Operations. We believe that the following are the most critical
areas that may affect our financial condition and results of operations.

         (1)      Accounts Receivable

                  We are required to estimate the collectibility of our accounts
                  receivable. A considerable amount of judgment is required in
                  assessing the collectibility of these receivables, including
                  judgments about the current creditworthiness and financial
                  condition of each client and related aging of past due
                  balances. We evaluate specific accounts receivable balances
                  when we become aware of a situation where a client may not be
                  able to meets its financial obligations to us. The amount of
                  the required allowance is based on the facts available to us
                  and is reevaluated and adjusted as additional information is
                  available. Allowances are also established for probable loss
                  inherent in the remainder of the accounts receivable based on
                  our historical bad debt loss information. As a result of
                  expansion of our rare coin auction business, we may attract
                  new customers that may adversely affect our estimates of
                  accounts receivable collectibility, and, the creditworthiness
                  of our clients may deteriorate. These factors would require
                  the reassessment of our estimates and additional allowances
                  resulting in a reduction of our operating results.


                                     Page 14



         (2)      Auction and Customer Advances

                  We are required to estimate the collectibility of our auction
                  and customer advances. All of our advances are secured by rare
                  coins. Although we make our decision to advance funds based on
                  customers' creditworthiness, business history, and collateral
                  valuation, the collectibility of advances is primarily based
                  on our estimate of sale of customers' rare coin collateral on
                  a whole liquidation basis. We evaluate specific advance
                  balances when we become aware of situations where a client may
                  not be able to meet its financial obligations to us or the
                  value of collateral securing the advance is impaired. Due to
                  the availability of a line of credit from Stanford Financial
                  Group Company, an affiliate of our principal shareholder,
                  Stanford Venture Capital Holdings, Inc. ("Stanford"), we have
                  recently and significantly expanded our auction and customer
                  advance activities and we do not have historical data to
                  estimate probable loss nor have we had any significant history
                  of losses. It is difficult to assess future performance of the
                  rare coin market. A rapid adverse change in the rare coin
                  market could diminish the value of the collateral and the
                  creditworthiness of our clients may deteriorate. These factors
                  would require the reassessment of our estimates and additional
                  allowances resulting in a reduction of our operating results.

         (3)      Revenue Recognition

                  We generate revenue from wholesale and retail sales of rare
                  coins and precious metals bullion. The recognition of revenue
                  varies for wholesale and retail transactions and is, in large
                  part, dependent on the type of payment arrangements made
                  between the parties.

                  We sell rare coins to other wholesalers/dealers within our
                  industry on credit, generally for terms of 15 to 60 days, but
                  in no event greater than one year. We grant credit to new
                  dealers based on extensive credit evaluations and for existing
                  dealers based on established business relationships and
                  payment histories. We generally do not obtain collateral with
                  which to secure our accounts receivable when the sale is made
                  to a dealer. We maintain reserves for potential credit losses
                  based on an evaluation of specific receivables and the
                  Company's historical experience related to credit losses. We
                  recognize revenue for monetary transactions (i.e., cash and
                  receivables) with dealers when the merchandise is shipped to a
                  dealer.

                  We also sell rare coins to retail customers on credit,
                  generally for terms of 30 to 60 days, but in no event greater
                  than one year. We grant credit to retail customers based on
                  credit evaluations and for existing retail customers based on
                  established business relationships and payment histories. When
                  a retail customer is granted credit, we generally collect a
                  payment of 25% of the sales price, establish a payment
                  schedule for the remaining balance and hold the merchandise as
                  collateral as security against the customer's receivable until
                  all amounts due under the credit arrangement are paid in full.
                  If the customer defaults in the payment of any amount when
                  due, we may declare the customer's obligation in default,
                  liquidate the collateral in a commercially reasonable manner
                  using such proceeds to extinguish the remaining balance and
                  disburse any amount in excess of the remaining balance to the
                  customer.

                  Under this retail arrangement, we recognize revenue when our
                  customer agrees to the terms of the credit and makes the
                  initial payment. Less than 5% of our sales are retail credit
                  sales. We have limited-in-duration money back guaranty
                  policies for our retail customers only (as discussed below).

                                     Page 15



                  In limited circumstances, we exchange merchandise for similar
                  merchandise and/or monetary consideration with both dealers
                  and retail customers, for which we recognize revenue in
                  accordance with APB No. 29, "ACCOUNTING FOR NON-MONETARY
                  TRANSACTIONS." When we exchange merchandise for similar
                  merchandise and there is no monetary component to the
                  exchange, we do not recognize any revenue. Instead, the basis
                  of the merchandise relinquished becomes the basis of the
                  merchandise received, less any indicated impairment of value
                  of the merchandise relinquished. When we exchange merchandise
                  for similar merchandise and there is a monetary component to
                  the exchange, we recognize revenue to the extent of monetary
                  assets received and determine the cost of sale based on the
                  ratio of monetary assets received to monetary and non-monetary
                  assets received multiplied by the cost of the assets
                  surrendered.

                  We have a return policy (money-back guarantee). The policy
                  covers retail transactions involving graded rare coins only.
                  Our customers may return graded rare coins purchased within 7
                  days of the receipt of the rare coins for a full refund as
                  long as the rare coins are returned in exactly the same
                  condition as they were delivered. In the case of rare coin
                  sales on account, our customers may cancel the sale within 7
                  days of making a commitment to purchase the rare coins. The
                  receipt of a deposit and a signed purchase order evidences the
                  commitment.

                  Historically, our retail customers have not exercised their
                  rights to money-back guarantees and as such, we have not
                  provided a reserve for sales returns in the accompanying
                  financial statements. Revenues from the sale of consigned
                  goods are recognized as commission income on such sale if we
                  are acting as an agent for the consignor. If in the process of
                  selling consigned goods, we make an irrevocable payment to a
                  consignor for the full amount due on the consignment and the
                  corresponding receivable from the buyer(s) has not been
                  collected by us at that payment date, then we record that
                  payment as a purchase and the sale of the consigned good(s) to
                  the buyer as revenue as we have assumed all collection risk.

                  Our auction business generates revenue in the form of
                  commissions charged to buyers and sellers of auction lots.
                  Auction commissions include buyers' commissions, sellers'
                  commissions, and buyback commissions, each of which are
                  calculated based on a percentage of the hammer price. Buyers'
                  and sellers' commissions are recognized upon the confirmation
                  of the identification of the winning bidders. Funds charged to
                  winning bidders include the hammer price plus the commission.
                  Only the commission portion of the funds received by winning
                  bidders is recorded as revenue. Buyback commissions represent
                  an agreed upon rate charged by us for goods entered in the
                  auction and not sold. Goods remain unsold when an auction lot
                  does not meet the consignor reserve, which is the minimum
                  sales price as determined prior to auction, and when items
                  sold at auction are returned subsequent to the winning bidder
                  taking possession. Buyback commission is recognized along with
                  sellers' commission or at the time an item is returned.
                  Returns from winning bidders are very limited and primarily
                  occur when a rare coin sold auction has an error in its
                  description which the winning bidder relied upon to purchase
                  the item.

         (4)      Inventory Valuation

                  We value our inventory at the lower of cost or market. On a
                  periodic basis our numismatic staff will review market data to
                  determine whether or not the cost of our inventory is above or
                  below market price. If the market value of a coin is
                  significantly less than its cost to us, we will establish a
                  reserve against inventory to reflect that the market value of
                  our rare coin inventory in the aggregate is below cost, which
                  results in reflecting the value of our inventory at the lower
                  of cost or market.



                                    Page 16





RESULTS OF OPERATIONS

FOR THE SIX MONTHS ENDED DECEMBER 31, 2004 AND 2003

         The following table sets forth the percentage of net revenue
represented by each item in our statement of operations for the periods
presented and the net changes and percentage of change for each item in our
statement of operations between the periods indicated:


                                                               Six Months Ended
                                                                (in thousands)
                                                 December                    December                                      %
                                                 31, 2004          %         31, 2003          %          Change        Change
                                                 ---------     ---------     ---------     ---------     ---------     ---------
                                                                                                        
Net sales                                        $ 16,768           95%      $  9,986           90%      $  6,782           68%
Commission Income                                     905            5%         1,085           10%          (180)         -17%
                                                 ---------     ---------     ---------     ---------     ---------     ---------
Total revenue                                      17,673          100%        11,071          100%         6,602           60%
Cost of sales                                      14,003           79%         8,868           80%         5,135           58%
                                                 ---------     ---------     ---------     ---------     ---------     ---------

Gross profit                                        3,670           21%         2,203           20%         1,467           67%
Selling, general and administrative expenses        3,496           20%         2,696           24%           800           30%
                                                 ---------     ---------     ---------     ---------     ---------     ---------

Income (loss) from operations                         174            1%          (493)          -4%           667         -136%
Other income (expense)                               (178)          -1%           (46)           0%          (132)         287%
                                                 ---------     ---------     ---------     ---------     ---------     ---------
Income (loss) before provision for taxes               (4)           0%          (539)          -5%           535         -100%
Income tax provision                                    1            0%             5            0%            (4)         -80%
                                                 ---------     ---------     ---------     ---------     ---------     ---------

Net Income (loss)                                $     (5)           0%      $   (544)          -5%      $    539          -99%
                                                 =========     =========     =========     =========     =========     =========




         Our net loss for the six months ended December 31, 2004 was $5,000 or
$0.00 per share on both a basic and diluted basis as compared to a loss of
$544,000 or $0.14 per share on both a basic and diluted basis for the six months
ended December 31, 2003. Our improved performance for the six months ended
December 31, 2004 was primarily due to the continued strength of rare coin
sales.

REVENUES

         The table below reflects the comparative breakdown of the Company's
aggregate sales:


                                                 Six Months Ended
                                                  (in thousands)
                                   December                 December                                 %
                                   31, 2004        %        31, 2003        %         Change       Change
                                   --------    --------     --------    --------     --------     --------
                                                                                    
Net Sales
   Rare Coin - Wholesale           $11,800         67%      $ 6,372         58%      $ 5,428          85%
   Rare Coin - Retail                4,968         28%        3,238         29%        1,730          53%
   Art, Collectibles and Other          --          0%          376          3%         (376)       -100%
                                   --------    --------     --------    --------     --------     --------
Total Net Sales                     16,768         95%        9,986         90%        6,782          68%
Commission Income                      905          5%        1,085         10%         (180)        -17%
                                   --------    --------     --------    --------     --------     --------
Total Revenue                      $17,673        100%      $11,071        100%      $ 6,602          60%
                                   ========    ========     ========    ========     ========     ========




                                                 Page 17





         Total revenue for the six months ended December 31, 2004 increased
$6,602,000 or 60% to $17,673,000 from $11,071,000 for the six months ended
December 31, 2003. This increase in revenues is primarily due to the increase in
sales of rare coins. Wholesale rare coin sales for the six months ended December
31, 2004 increased $5,428,000 or 85% over the comparable period in 2003. This
increase was primarily due to strong market demand from other dealers which was
caused, we believe, by an increase in the price of gold, low interest rates and
uncertainty in the stock market and due to our higher levels of inventory
available for sale, which resulted from the availability to us of new financing
to purchase that inventory. Retail rare coin sales for the six months ended
December 31, 2004 increased $1,730,000 or 53% over the comparable period in
2003. This increase was primarily due to continued strength in the demand for
rare coins as stated above. We completed our exit of the Art business in October
2003 and a result we had no sales of art, collectibles and other for the six
months ended December 31, 2004. Commission income for the six months ended
December 31, 2004 decreased $180,000 or 17% over the comparable period in 2003.
This decrease was primarily due to entry of additional auction houses into the
rare coin market and the aggressive pricing by our competitors. Both of these
factors served to reduce our market share. Auction sales (hammer prices
realized, which are the aggregate amount of winning bids at our auctions
excluding the buyer's commission) were $9,618,000 for the six months ended
December 31, 2004 as compared to $11,924,000 for the six months ended December
31, 2003.

         We believe that for our revenue to continue to grow in the future we
must continue to expand and diversify our distribution channels. We have
recently begun to consider, test and implement several growth strategies.

         To expand our wholesale sales efforts we began to supply a television
home shopping channel with rare coins in October 2004. We will be evaluating our
arrangement with this supplier through March 2005, when we will determine
whether to continue this arrangement and what the parameters of the arrangement
should be. In January 2005, we began to supply internet retailer Amazon.com with
rare coins on a test basis and we are in negotiations to do the same with
Overstock.com. We have yet to determine the length of the test period with
either supplier. Over the medium and long-term our growth strategy for wholesale
type distribution channels includes hiring of additional numismatic traders,
acquiring small rare coin dealers and supplying rare coins to gift and catalog
retailers. We have yet to determine the associated costs of our medium and
long-term growth strategies in the areas discussed above. We may extend or
terminate any of these arrangements at any time.

         To expand our retail distribution channels, we began a significant
upgrade of our web-site in late December 2004. This upgrade includes software
tools to improve the ease of use of our internet shopping cart, enhance the
presentation of items for sale, increase traffic to our web-site and improve
on-line bidding and customer want-list capabilities. We estimate that the
one-time cost for this upgrade will be approximately $40,000 and that annual
maintenance cost associated with this upgrade will be approximately $20,000. We
anticipate that the web-site upgrade will be completed in March 2005. Other
growth plans include the expansion of our direct mail advertising targeting high
net worth collectors who are currently buying rare coins or other fine
collectibles.

         We plan to expand our auction operations to include weekly
internet-only auctions through our strategic relationship with e-Bay.com. This
will complement the seven major live auctions that we currently hold during a
year. We anticipate ramping toward weekly internet-only auctions by April 2005.
We would not hold an internet-only auction during the week that we held a live
auction as our live auctions are simultaneously broadcast over the internet. We
are considering adding an additional live auction event in the fiscal quarter
ending December 2005 so that we can have two live auctions per quarter.

         Our ability to expand our wholesale, retail and auction operations is
dependent in part upon the success of these strategies, which we have not yet
evaluated. The implementation of these strategies may not result in increased
revenues. We will seek to determine whether the expected benefits from these
strategies, measured principally in terms of increased revenue, justifies the
costs of implementing them. If we determine that any of these strategies is not
cost-effective, we will terminate or amend the strategy. We cannot assure you
that our growth plans will generate enough revenue to cover the additional
operating costs associated with these growth plans.


                                     Page 18



         We also believe that over the long-term there are opportunities to
expand our collateralized customer lending activities. Currently, our primary
focus is to provide auction advances to our customers. However, we believe that
the potential exists to provide non-auction financing for rare coins and other
fine collectibles that we estimate will yield significantly higher interest
rates over what we currently charge our customers.

         Our ability to expand our revenue is significantly contingent on the
availability of additional permanent equity and debt financing. As indicated in
our "Other Liquidity Plans" below we have plans to raise additional equity and
debt, but there is no assurances the we will successful in doing so on terms and
conditions that are acceptable to us.

COST OF SALES

         Cost of sales is primarily comprised of the acquisition price we pay
for coins, and is dependent on our skill in identifying coins that may be
offered for sale at advantageous prices, as well as the supply and demand
factors at the time that we are purchasing coins. Commission income has minimal
cost of sales associated with it. Cost of sales for the six months ended
December 31, 2004 increased $5,135,000 or 58% to $14,003,000 or 79% of total
revenue, from $8,868,000 or 80% of total revenue for the six months ended
December 31, 2003. The increase in aggregate cost of sales in the current period
over the comparable period in 2003 was primarily due to the increase in rare
coin sales as discussed in "Total Revenue" above, rather than factors that might
influence the cost of any particular item of inventory. During the two periods
we had comparable success in purchasing coins at advantageous prices, which
resulted in our cost of sales as a percentage of revenue remaining similar.
Although the cost of sales as a percentage of total revenue may be similar from
the current and comparable period from the previous year, this may result from a
coincidental combination of factors that are not always consistent. These
factors, which we cannot predict from period to period, include our success in
buying coins that generate substantial margin, the supply of coins that our
customers wish to purchase, and the level of auction sales and the percentage of
commission on these sales that we earn.

GROSS PROFIT

         Gross profit for the six months ended December 31, 2004 increased
$1,467,000 or 67% to $3,670,000 or 21% of total revenue from $2,203,000 or 20%
of total revenue for the six months ended December 31, 2003. The increase in
gross profit in the current period over the comparable period in 2003 was
primarily due to the increase in rare coin sales. The gross profit as a
percentage of revenue will vary from period to period due to variations in the
factors discussed in "Cost of Sales" above.

SELLING, GENERAL AND ADMINISTRATIVE EXPENSES

         Selling, general and administrative expenses for the six months ended
December 31, 2004 increased $800,000 or 30% to $3,496,000 from $2,696,000 for
the six months ended December 31, 2003. These expenses represent 20% of total
revenue for the six months ended December 31, 2004 as compared to 24% of total
revenue for the six months ended December 31, 2003. The increase in these
expenses was primarily due to the hiring of new employees to enhance our
operational infrastructure as we anticipate continued growth in our revenue.
Additionally, we incurred higher commission and travel costs that resulted from
higher wholesale sales and increased marketing expenses in support of our retail
sales efforts.

OTHER INCOME AND EXPENSES

         Other expenses for the six months ended December 31, 2004 increased
$132,000 to $178,000 from $46,000 for the six months ended December 31, 2003.
This increase was primarily due to: (i) The decrease in interest income of
$58,000 that resulted from the decline in interest rates charged to our
customers; (ii) Increases in interest expenses of $96,000 that resulted from the
combination of increased use of our lines of credit to finance our own inventory
and increases in rates charged to us by our lenders for the six months ended
December 31, 2004 as compared to the six months ended December 31, 2003.

PROVISION FOR INCOME TAXES

         Although we reported net losses the six months ended December 31, 2004
and 2003, we incurred income taxes for state franchise and other minimum taxes
totaling $1,000 and $5,000 respectively.

                                     Page 19



FOR THE THREE MONTHS ENDED DECEMBER 31, 2004 AND 2003

         The following table sets forth the percentage of net revenue
represented by each item in our statement of operations for the periods
presented and the net changes and percentage of change for each item in our
statement of operations between the periods indicated:


                                                            Three Months Ended
                                                              (in thousands)
                                             December                   December                                  %
                                             31, 2004          %        31, 2003        %          Change       Change
                                             --------      --------     --------     --------     --------     -------
                                                                                                
Net Sales                                    $ 8,255           98%      $ 4,910          95%      $ 3,345         68%
Commission Income                                148            2%          244           5%          (96)       -39%
                                             --------      --------     --------     --------     --------     -------
Total revenue                                  8,403          100%        5,154         100%        3,249         63%
Cost of sales                                  6,787           81%        4,242          82%        2,545         60%
                                             --------      --------     --------     --------     --------     -------

Gross profit                                   1,616           19%          912          18%          704         77%
Selling, general and administrative
expenses                                       1,642           19%        1,387          27%          255         18%
                                             --------      --------     --------     --------     --------     -------

Income (loss) from operations                    (26)           0%         (475)         -9%          449        -95%
Other income (expense)                          (104)          -1%            2           0%         (106)     -5300%
                                             --------      --------     --------     --------     --------     -------

Income (loss) before provision for taxes        (130)          -2%         (473)         -9%          343        -73%
Income tax provision                              --            0%            6           0%           (6)      -100%
                                             --------      --------     --------     --------     --------     -------

Net Income (loss)                            $  (130)          -2%      $  (479)         -9%      $   349        -73%
                                             ========      ========     ========     ========     ========     =======



         Our net loss for the three months ended December 31, 2004 was $130,000
or $0.03 per share on both a basic and diluted basis as compared to a loss of
$479,000 or $0.11 per share on both a basic and diluted basis for the three
months ended December 31, 2003. Our improved performance for the three months
ended December 31, 2004 was primarily due to the continued strength of rare coin
sales.

REVENUES

         The table below reflects the comparative breakdown of the Company's
aggregate sales:


                                               Three Months Ended
                                                 (in thousands)
                                   December                 December                                   %
                                   31, 2004         %       31, 2003        %        Change         Change
                                   --------     --------    --------     --------    --------      --------
                                                                                     
Net Sales
   Rare Coin - Wholesale           $ 5,235          62%     $ 2,858          55%     $ 2,377           83%
   Rare Coin - Retail                3,020          36%       1,696          33%       1,324           78%
   Art, Collectibles and Other          --           0%         356           7%        (356)        -100%
                                   --------     --------    --------     --------    --------      --------
Total Net Sales                      8,255          98%       4,910          95%       3,345           68%
Commission Income                      148           2%         244           5%         (96)         -39%
                                   --------     --------    --------     --------    --------      --------
Total Revenue                      $ 8,403          48%     $ 5,154          47%     $ 3,249           63%
                                   ========     ========    ========     ========    ========      ========



                                    Page 20





         Total revenue for the three months ended December 31, 2004 increased
$3,249,000 or 63% to $8,403,000 from $5,154,000 for the three months ended
December 31, 2003. This increase in revenues is primarily due to the increase in
sales of rare coins. Wholesale rare coin sales for the three months ended
December 31, 2004 increased $2,377,000 or 83% over the comparable period in
2003. This increase was primarily due to strong market demand from other dealers
which was caused, we believe, by an increase in the price of gold, low interest
rates and uncertainty in the stock market and due to our higher levels of
inventory available for sale, which resulted from the availability to us of new
financing to purchase that inventory. Retail rare coin sales for the three
months ended December 31, 2004 increased $1,324,000 or 78% over the comparable
period in 2003. This increase was primarily due to continued strength in the
demand for rare coins as stated above. We completed our exit of the Art business
in October 2003 and a result we had no sales of art, collectibles and other for
the three months ended December 31, 2004. Commission income for the three months
ended December 31, 2004 decreased of $96,000 or 39% over the comparable period
in 2003. This decrease was primarily due to entry of additional auction houses
into the rare coin market and the aggressive pricing by our competitors. Both of
these factors served to reduce our market share and resulted in a reduction in
our average commission percentage. Auction sales (hammer prices realized, which
are the aggregate amount of winning bids at our auctions excluding the buyer's
commission) were $2,254,000 for the three months ended December 31, 2004 as
compared to $2,208,000 for the three months ended December 31, 2003. Although
our hammer prices realized at auction slightly increased in 2004 as compared to
the same period in 2003, we had to adjust our commission rates in order to
remain competitive which resulted in lower commissions on similar levels of
auction sales.

COST OF SALES

         Cost of sales is primarily comprised of the acquisition price we pay
for coins, and is dependent on our skill in identifying coins that may be
offered for sale at advantageous prices, as well as the supply and demand
factors at the time that we are purchasing coins. Commission income has minimal
cost of sales associated with it. Cost of sales for the three months ended
December 31, 2004 increased $2,545,000 or 60% to $6,787,000 or 81% of total
revenue, from $4,242,000, or 82% of total revenue for the three months ended
December 31, 2003. The increase in aggregate cost of sales in the current period
over the comparable period in 2003 was primarily due to the increase in rare
coin sales as discussed in "Total Revenue" above, rather than factors that might
influence the cost of any particular item of inventory. During the two periods,
we had comparable success in purchasing coins at advantageous prices, which
resulted in our cost of sales as a percentage of revenue remaining similar.
Although the cost of sales as a percentage of total revenue may be similar from
the current period to the comparable period of the previous year, this may
result from a coincidental combination of factors that are not always
consistent. These factors, which we cannot predict from period to period,
include our success in buying coins that generate substantial margin, the supply
of coins that our customers wish to purchase, and the level of auction sales and
the percentage of commission on these sales that we earn.

GROSS PROFIT

         Gross profit for the three months ended December 31, 2004 increased
$704,000 or 77% to $1,616,000 or 19% of total revenue from $912,000 or 18% of
total revenue for the three months ended December 31, 2003. The increase in
gross profit in the current period over the comparable period in 2003 was
primarily due to the increase in rare coin sales. The gross profit as a
percentage of revenue will vary from period to period due to variations in the
factors discussed in "Cost of Sales" above.

SELLING, GENERAL AND ADMINISTRATIVE EXPENSES

         Selling, general and administrative expenses for the three months ended
December 31, 2004 increased $255,000 or 18% to $1,642,000 from $1,387,000 for
the three months ended December 31, 2003. These expenses represent 19% of total
revenue for the three months ended December 31, 2004 as compared to 27% of total
revenue for the three months ended December 31, 2003. The increase in these
expenses was primarily due to the hiring of new employees to enhance our
operational infrastructure as we anticipate continued growth in our revenue.
Additionally, we incurred higher commission and travel costs that resulted from
higher wholesale sales and increased marketing expenses in support of our retail
sales efforts.


                                    Page 21





OTHER INCOME AND EXPENSES

         Other expenses for the three months ended December 31, 2004 increased
$106,000 to $104,000 from a net other income of $2,000 for the three months
ended December 31, 2003. This increase was primarily due to a decrease in
interest income of $27,000 that resulted from a decline in interest rates
charged to our customers, and increases in interest expense of $82,000 that
resulted from the combination of increased use of our lines of credit to finance
our own inventory and increases in rates charged to us by our lenders for the
three months ended December 31, 2004 as compared to the three months ended
December 31, 2003.

PROVISION FOR INCOME TAXES

         Although we reported net losses for the three months ended December 31,
2004 and 2003, we incurred income taxes for state franchise and other minimum
taxes totaling $0 and $6,000 respectively.

LIQUIDITY AND CAPITAL RESOURCES

         At December 31, 2004, we had a working capital deficiency of $468,000
and used cash in operating activities of $350,000 for the six month period
ending December 31, 2004. Given our December 31, 2004 cash balance of $286,000
and our projected operating cash requirements, we anticipate that our existing
capital resources may not be adequate to satisfy our cash flow requirements
through June 30, 2005. We may require additional funding. Our cash flow
estimates are based upon achieving certain levels of sales and maintaining
operating expenses at current levels. Should sales be less than forecast,
expenses be higher than forecast or the liquidity not be available through
financings of debt and/or equity, we will not have adequate resources to fund
operations. We do not expect future fixed obligations through June 30, 2005 to
be paid by cash generated from operating activities. We intend to pursue the
following options, among others, to provide cash to satisfy fixed obligations:
(i) additional debt/equity financings; (ii) extending vendor payments; (iii) an
expanded line of credit with Stanford Financial Group Company, and (iv)
liquidation of inventory. We cannot assure you, though, that any of these
financing alternatives will be available to us. If we are unable to satisfy our
fixed obligations as they become due, our creditors will be entitled to take
legal action against us. If they do, our business could be materially harmed.

OPERATING ACTIVITIES

         Cash decreased $160,000 for the six months ended December 31, 2004 to
$286,000 from $446,000 at June 30, 2004.

         Cash used in our operating activities totaled $350,000 resulting
primarily from increases in inventories of $654,000 and decreases in accounts
payable of $3,401,000 that were offset by repayments of auction and customer
advances of $1,948,000 and decreases in accounts receivable of $1,735,000.

         We will continue to strive to gain operating efficiencies by turning
our coin inventory more quickly, through competitive pricing, although there is
no assurance we will achieve these efficiencies.

INVESTING ACTIVITIES

         Cash used in investing activities for the three months ended December
31, 2004 was $60,000 consisting of purchases of property and equipment.

FINANCING ACTIVITIES

         Until the quarter ended March 31, 2004, we incurred losses since July
1999 and financed these losses through short-term and long-term borrowings, by
issuing shares in various private placement transactions and by liquidating
assets. Cash provided by financing activities totaled $250,000 for three months
ended December 31, 2004 reflected by the following transactions:


                                    Page 22





         FINANCING ACTIVITIES - DEBT

         On July 9, 2002 and July 26, 2002 we entered into temporary working
capital loan agreements with a private Lender ("Lender") in the amounts of
$1,500,000 and $1,000,000 respectively. On August 8, 2002 we converted the two
loans from the Lender into a Line of Credit with the Lender by executing a
Secured Revolving Line of Credit Agreement ("Line of Credit"). The Line of
Credit bore interest at the prime lending rate plus 7% per annum, was due on
September 9, 2002, and was secured by substantially all the assets of the
Company and a personal guarantee of the Company's CEO. The Line of Credit
provided for interest payments to be made in cash, inventory or restricted
common shares of the Company at the sole discretion of the Lender. On September
16, 2002 the Line of Credit was amended to extend the due date to October 15,
2002. In November 2002 the Lender became deceased and the Line of Credit became
an asset of the Estate of the Lender ("Lender Estate"). On December 31, 2003 we
executed a Renewal and Modification Agreement that amended the Line of Credit.
In exchange for payment of $230,000 representing interest in arrears through
December 31, 2003, the Lender Estate agreed to reduce the interest rate to 6%
effective October 1, 2003, release its priority lien position on all our
accounts receivable and to consider the default cured at that time. The
amendment also required monthly interest payments that began on November 1,
2003. On December 15, 2004, the Company and the executor of the Lender Estate
executed an amendment to the Renewal and Modification Agreement described above
that provides for principal payments of $100,000 per month for three months
starting January 31, 2005 with the remaining principal balance of $2,200,000 to
be repaid on January 31, 2006. As of December 31, 2004 the outstanding Line of
Credit balance was $2,500,000. No payments were made to reduce the line of
credit during the six months ended December 31, 2004.

         On April 10, 2002 we executed a subordinated note payable to our CEO
bearing interest at 9% per annum with quarterly installment payments of $150,000
plus interest. No principal payment had been made through February 2003. On
February 14, 2003, the terms of the note were modified to provide for repayments
of principal in the amount of $50,000 per quarter commencing December 31, 2003
and for interest to be paid monthly. As of December 31, 2004 the outstanding
balance was $850,000 and all interest payments were paid to date and continue to
be paid current on a monthly basis. The principal repayments that were due on
December 31, 2004, September 30, 2004 and June 30, 2004 were not paid when due,
but our CEO has agreed to further extend the due dates for these payments to
March 31, 2005. During the six months ended December 31, 2004, we made principal
repayments of $50,000. If we desire to obtain a further extension of the
deferred portion of this loan in March 2005, but our CEO is unwilling to provide
such an extension, we will be required to liquidate sufficient inventory to make
this payment.

         On October 13, 2003, we executed a Commercial Loan and Security
Agreement ("Commercial LOC"') with Stanford Financial Group Company to provide
us with a $7.5 million line of credit for purposes of financing its inventory,
auction advances and inventory loans to other rare coin dealers. The Commercial
LOC bears interest at the prime-lending rate (5.25% at December 31, 2004) and is
secured by substantially all our assets. As of December 31, 2004 the outstanding
Commercial LOC balance was $6,250,000. The net principal repayments against the
Commercial LOC during the six months ended December 31, 2004 was $350,000.

         During October 2004, we executed three demand notes payable with a
private lender totaling $650,000 for the purpose of financing inventory. These
notes payable bear interest at 10% per annum secured by specific inventory.
Interest is payable monthly. As of December 31, 2004, the outstanding balance
was $650,000.

         Since the Line of Credit and the Commercial LOC are secured by
substantially all of our assets, if we default in the performance of our
obligations under any of these loans the lender could foreclose its security
interest, which could lead to a termination of our business or require us to
file a bankruptcy petition.

         We are currently in compliance with all of the financial covenants
contained in our credit agreements.

         OTHER LIQUIDITY PLANS

         We have plans to secure additional financing and/or to raise additional
capital, but there are no assurances that we will be successful in completing
these critical tasks. If we are unable to successfully complete these critical
tasks, we may be forced to significantly and materially reduce our operations
and/or liquidate inventory at amounts below current carrying value to generate
the necessary working capital to fund any ongoing operations.

                                    Page 23



CAPITAL EXPENDITURES

         The Company did not incur any material capital expenditures for
property and equipment during the six months ended December 31, 2004 and does
not presently have any plans to make material capital expenditures through the
current fiscal year ending June 30, 2005.

RISK FACTORS

WE HAVE A RECENT HISTORY OF LOSSES AND MAY INCUR FUTURE LOSSES.

         We may not be able to sustain profitability or significantly increase
our revenues. Although we recorded a net income of $552,000 for the year ended
June 30, 2004, we incurred a net loss of $5,000 for the six months ended
December 31, 2004 and a net loss of $3,491,000 for the year ended June 30, 2003,
and had incurred losses since July 1999. We cannot assure you that we will be
profitable in the future.

BECAUSE WE HAVE LIMITED WORKING CAPITAL, IT MAY BE DIFFICULT TO MAINTAIN OR
EXPAND OUR OPERATIONS.

         Our working capital deficiency at December 31, 2004 was $468,000. There
can be no assurance that our revenue or results of operations will not decline
in the future, that we will not have losses in the future, or that we will be
able to continue funding such losses if they occur. Our limited capital could
adversely affect our ability to continue our operations.

OUR AUDIT OPINION COULD ADVERSELY AFFECT OUR STOCK PRICE.

         Our auditors have expressed an opinion on our financial statements for
the years ended June 30, 2004 and 2003 that contains an explanatory paragraph
that expresses doubt about our ability to continue as a going concern due to
recurring negative cash flows from operations, significant debt that is
short-term, and limited working capital.

IF WE ARE UNABLE TO COMPETE SUCCESSFULLY, OUR REVENUE AND PROFITABILITY WILL
DECREASE.

         The business of selling coins and other collectibles is highly
competitive. We compete with a number of comparably sized and smaller firms, as
well as a number of larger firms throughout the United States. Our primary
competitors are Heritage Rare Coins, a large scale coin dealer and auctioneer,
the Spectrum Numismatic unit of Greg Manning Auctions, a large scale coin dealer
and auctioneer, National Gold Exchange, a large scale coin dealer and American
Numismatic Rarities, a comparably-sized coin auctioneer. Many of our competitors
have the ability to attract customers as a result of their reputation and the
quality collectibles they obtain through their industry relationships.
Additionally, other reputable companies that sell or auction rare coins and
collectibles may decide to enter our markets to compete with us. These companies
have greater name recognition and have greater financial and marketing recourses
than we do. If these auction companies are successful in entering the
specialized market for premium collectibles in which we participate or if
dealers and sellers participate less in our auctions, we may attract fewer
buyers and our revenue could decrease.

THE VOTING POWER OF SUPERIOR GALLERIES, INC. IS SUBSTANTIALLY CONTROLLED BY
STANFORD VENTURE CAPITAL HOLDINGS, INC. AND A GROUP OF AFFILIATED PERSONS. THIS
CONCENTRATION OF VOTING POWER MAY, AMONG OTHER THINGS, DELAY OR FRUSTRATE THE
REMOVAL OF INCUMBENT DIRECTORS OR A TAKEOVER ATTEMPT, EVEN IF SUCH EVENTS MAY BE
BENEFICIAL TO OUR SHAREHOLDERS.

         Stanford Venture Capital Holdings, Inc., or "Stanford," and certain of
its affiliates collectively hold 57% of our voting securities. Consequently,
Stanford and its affiliates have sufficient voting power to control the outcome
of virtually all corporate matters submitted to the vote of our common
shareholders. Those matters could include the election of directors, changes in
the size and composition of the board of directors, and mergers and other
business combinations involving Superior. In addition, through this control of
the board of directors and voting power, Stanford is able to control certain
decisions, including decisions regarding the qualification and appointment of
officers, dividend policy, access to capital (including borrowing from
third-party lenders and the issuance of additional equity securities), and our
acquisition or disposition of assets. Also, the concentration of voting power in
the hands of Stanford could have the effect of delaying or preventing a change
in control of our company, even if the change in control would benefit our
shareholders, and may adversely affect the market price of our common stock.

                                    Page 24



THE HIGH LEVEL OF OUR DEBT MAY LIMIT OUR ABILITY TO IMPLEMENT BUSINESS
STRATEGIES TO GROW OUR REVENUE AND IMPROVE OUR PROFITABILITY.

         At December 31, 2004, we had total indebtedness of $10,937,500, of
which $10,231,250 was short-term debt. Our high level of debt limits the amount
of additional funds we can borrow, which in turn limits our ability to increase
inventory or make additional customer advances, thus restricting our ability to
grow our revenues. We do not have sufficient cash flow from operations to
rapidly repay this debt, and therefore if this debt was called or not renewed we
would have to liquidate inventory, possibly on unfavorable terms. In the past,
we have renegotiated or renewed the terms of our indebtedness on various
occasions, but we cannot assure you that we will be able to do so in the future
or that new debt or equity financing will be available for this purpose. This
could result in losses from operations, or could even require us to seek
protection under the bankruptcy laws.

IF WE ARE UNABLE TO PAY OUR SECURED DEBT ON A TIMELY BASIS, THE LENDERS COULD
REQUIRE THAT OUR ASSETS BE SOLD IN A FORECLOSURE SALE, WHICH COULD RESULT IN OUR
BANKRUPTCY.

         We have borrowed funds from Stanford Venture Capital Group and another
private party, each of which has been granted a security interest in
substantially all of our assets. If we default in the repayment of these debts,
these lenders could, among other things, foreclose on their security interests,
which could result in the sale of substantially all of our assets, the proceeds
of which would be applied to repay our debts to them. If this were to occur, we
could be forced to file a bankruptcy petition, or could go out of business.

DECREASED DEMAND FOR RARE COINS COULD REDUCE OUR REVENUE AND PROFITABILITY.

         We derive substantially all of our revenue from commissions paid to us
on the sale of rare coins in our auctions and sales of rare coins from our own
inventory. Sales of rare coins depend on discretionary consumer spending and are
affected by general market conditions including perceived scarcity, subjective
value, general consumer trends, changes in the prices of precious metals,
government regulations of rare coin transactions, interest rare and other
general economic conditions. Many factors affect discretionary consumer
spending, including the unemployment rate, business conditions, interest rates,
inflation and tax rates. Spending on the types of luxury items that we typically
sell and auction are impacted by these factors more than sales of consumer
products in general.

         Some of the market conditions that could cause the dollar volume spent
in our auctions to decrease include the following:

         o        fewer rare coins offered for sale;
         o        a decline in the prices buyers are willing to pay; and
         o        shifts in consumer trends

         As buyers' tastes change and economic conditions fluctuate, the supply,
demand and dollar volume of rare coin sales could decrease, which could have a
material adverse effect on our business, operating results and financial
condition.

WE COULD BE SUBJECT TO SALES TAXES, INTEREST AND PENALTIES ON INTERSTATE SALES
FOR WHICH WE HAVE NOT COLLECTED TAXES.

         We do not collect California sales tax on mail-order sales to
out-of-state customers, nor do we collect use tax on our interstate mail order
sales. We believe that our sales to interstate customers are generally
tax-exempt due to varying state exemptions relative to the definitions of being
engaged in business in particular states and the lack of current Internet
taxation. While we have not been contacted by any state authorities seeking to
enforce sales or use tax regulations, we cannot assure you that we will not be
contacted by authorities in the future with inquiries concerning our compliance
with current statutes, nor can we assure you that future statutes will not be
enacted that affect the sales and use tax aspects of our business.


                                    Page 25



THE LOSS OF THE SERVICES OF OUR CHIEF EXECUTIVE OFFICER COULD SIGNIFICANTLY
REDUCE OUR REVENUE AND PROFITABILITY.

         Our success and future performance depends on the continued services of
our Chief Executive Officer, Silvano DiGenova, on whom we rely heavily for
expertise and reputation in the rare coin market. The loss of the services of
any of our senior management or other key personnel could harm our business.
Specifically, Mr. DiGenova is a substantial buyer, appraiser and seller of rare
coins on our behalf as well as a substantial draw to potential auction
consigners. Mr. DiGenova's services would be difficult to replace and the loss
of these services could cause significant harm to our business. While we have an
employment agreement with Mr. DiGenova that expires on March 31, 2005, this
employment agreement may not provide us with meaningful assurance that we will
continue to have his services available to us through that date.

OUR QUARTERLY OPERATING RESULTS MAY VARY, WHICH MAY CAUSE VOLATILITY OR A
DECLINE IN THE PRICE OF OUR COMMON STOCK.

         Our revenue, expenses and operating results may vary significantly from
quarter to quarter due to a number of factors, some of which are beyond our
control. These factors include the following:

         o        potential unfavorable supply of or demand for rare coins;
         o        quarter-to-quarter variations due to the timing of coin
                  auctions;
         o        potential changes in consumer trends negatively affecting the
                  popularity of rare coins that we auction and sell from time to
                  time;
         o        unfavorable fluctuations in the prices of precious metals;
         o        costs associated with unanticipated personnel changes;
         o        our inability to maintain customer satisfaction;
         o        quarter-to-quarter variations due to the size and timing of
                  capital expenditures and other costs associated with the
                  expansion of our business and infrastructure;
         o        our inability to resell our inventory of rare coins in a
                  timely manner;
         o        unexpected or severe price competition:
         o        our inability to maintain gross margins;
         o        our inability to expand our sales and distribution channels.

         Additional factors that may affect our quarterly operating results
generally include technical difficulties or network downtime and general
economic conditions and economic conditions specific to our industries.

IF WE ARE UNABLE TO OBTAIN ADDITIONAL CAPITAL, OUR ABILITY TO INCREASE REVENUE
AND PROFITABILITY WILL BE LIMITED.

         Since our business involves the financing of inventory, receivables and
auction and customer advances, we may require substantial amounts of capital in
order to achieve and accomplish our future business plans. However, to the
extent we are in need of any additional financing, we cannot assure you that any
such additional financing will be available to us on acceptable terms, or at
all. If we raise additional funds through the issuance of equity securities,
further dilution to our existing shareholders may result.

THE COSTS ASSOCIATED WITH OUR GROWTH PLANS MAY RESULT IN REDUCED PROFITABILITY.

         We have experienced significant periods of growth and increased
personnel, marketing and operational costs, and we anticipate that further
expansion will be required to address potential growth in our customer base and
market opportunities. This expansion has placed, and we expect it will continue
to place, a significant strain on our management and our operational and
financial resources. To manage this growth we must do the following:

         o        establish and develop operational, financial and management
                  systems;
         o        train, manage and motivate our employee base;
         o        hire additional technology and operations personnel; and
         o        hire additional rare coin specialists and appraisers.

         We expect to incur significant costs in connection with these efforts.
If we underestimate the cost of these efforts or overestimate our anticipated
growth in revenue, we will incur reduced profitability or even losses.


                                    Page 26





FROM TIME TO TIME, WE MAY DEPEND ON A SMALL NUMBER OF KEY CUSTOMERS FOR A
SUBSTANTIAL PORTION OF OUR REVENUE. THE LOSS OF A KEY CUSTOMER COULD REDUCE OUR
REVENUE AND PROFITABILITY.

         During the six months ended December 31, 2004, none of our customers
accounted for more than 10% of our sales, however, at times, we may depend on a
small number of key customers for a substantial portion of our sales and
revenue. The loss of any of these key customers would reduce our revenue and
could negatively impact our profitability.

WE MAY INCUR LOSSES AS A RESULT OF ACCUMULATING INVENTORY.

         In addition to auctioning rare coins on consignment, a substantial
portion of the aggregate sales price of rare coins that we sell are from our own
inventory. We purchase these rare coins from dealers and collectors and assume
the inventory and price risks of these items until they are sold. If we are
unable to resell the rare coins that we purchase when we want or need to, or at
prices sufficient to generate a profit from their resale, or if the market value
of our inventory of purchased rare coins were to decline, our revenue would
likely decline.

IF WE ARE UNABLE TO OBTAIN A SUFFICIENT SUPPLY OF RARE COINS FOR RESALE AND FOR
SALE AT AUCTIONS, WE WILL BE UNABLE TO SUSTAIN OR INCREASE OUR REVENUES.

         Our business depends substantially on our ability to obtain rare coins
for appraisal, sale and auction. We depend on the availability of rare coins
through dealers and collectibles, and we cannot assure you that rare coins will
continue to be available as before. Although we deal with numerous dealers and
collectors from whom we are able to obtain rare coins for resale and for our
auctions, only a limited number of dealers exist with the capacity to supply
rare coins for resale and auction on a regular basis. A change in our
relationships with suppliers or dealers could impact negatively our ability to
obtain, resell or auction rare coins in the quantities and at the times we
desire. A shortage in the supply of rare coins could impair our ability to
attract customers, which would harm our business, operating results and
financial condition.

IF WE ARE UNABLE TO ATTRACT SUFFICIENT CONSIGNMENT MERCHANDISE FOR SALE AT OUR
AUCTIONS, OUR AUCTION OPERATIONS MAY INCUR A LOSS.

         We incur certain fixed costs in connection with each auction. Our
auction operations generate commission revenue based on the successful sale of
consigned merchandise. If the volume of sales at our auctions does not generate
sufficient commission revenue to cover fixed costs, our auction operations will
generate a loss.

IF WE EXPERIENCE AN INCREASE IN THE RESCISSION OF SALES, OUR REVENUE AND
PROFITABILITY COULD DECREASE.

         Our operating results could suffer if we experience a significant
increase in the number of sales that are rescinded due to questions about title,
provenance or authenticity of an item. We warrant the title, provenance and
authenticity of each item that we sell, including items sold at auction. If a
buyer believes that any of these characteristics is in doubt, he or she must
notify us in writing within a certain number of days after the date of sale of
the property. If we cannot substantiate the questioned characteristics, the
buyer may rescind his or her purchase and we will refund the price paid at
auction to the buyer. When a purchase is rescinded, the seller is required to
refund the hammer (the price for which an item sells) less sellers' commissions
and other sellers' fees.

OUR PLANNED EXPANSION AND ENHANCEMENTS OF OUR WEBSITE AND INTERNET OPERATIONS
MAY NOT RESULT IN INCREASED PROFITABILITY.

         The satisfactory performance, reliability and availability of our
website and network infrastructure are and will be critical to our reputation
and our ability to attract and retain customers and technical personnel and to
maintain adequate customer service levels. Any system interruptions or reduced
performance of our website could materially adversely affect our reputation and
our ability to attract new customers and technical personnel. We are in the
process of development and/or enhancement of several portions of our website
that will offer content and auctions for rare coins that may have a lower
average selling price than many of the rare coins in the markets we currently
serve. Continued development of our website will require significant resources
and expense. If the planned expansion of our website does not result in
increased revenue, we may experience decreased profitability.

                                    Page 27



OUR WEBSITE MAY BE VULNERABLE TO SECURITY BREACHES AND SIMILAR THREATS WHICH
COULD RESULT IN OUR LIABILITY FOR DAMAGES AND HARM TO OUR REPUTATION.

         Despite the implementation of network security measures, our website is
vulnerable to computer viruses, break-ins and similar disruptive problems caused
by Internet users. These occurrences could result in our liability for damages,
and our reputation could suffer. The circumvention of our security measures may
result in the misappropriation of such proprietary information. Any such
security breach could lead to interruptions and delays and the cessation of
service to our customers and could result in a decline in revenue and income.

DUE TO ALL OF THE FOREGOING FACTORS, IT IS POSSIBLE THAT IN SOME FUTURE QUARTER,
OUR OPERATING RESULTS MAY BE BELOW THE EXPECTATIONS OF THE PUBLIC MARKET,
ANALYSTS AND INVESTORS. IN SUCH EVENT, OUR COMMON STOCK WOULD LIKELY BE
MATERIALLY ADVERSELY AFFECTED.

ITEM 3 - CONTROLS AND PROCEDURES

         Our Chief Executive Officer and Chief Financial Officer (our principal
executive officer and principal financial officer, respectively) have concluded,
based on their evaluation as of December 31, 2004 ("Evaluation Date"), that the
design and operation of our "disclosure controls and procedures" (as defined in
Rules 13a-15(e) under the Securities Exchange Act of 1934, as amended ("Exchange
Act")), are effective to ensure that information required to be disclosed by us
in reports filed or submitted by us under the Exchange Act is accumulated,
recorded, processed, summarized and reported to our management, including our
Chief Executive Officer and Chief Financial Officer, as appropriate to allow
timely decisions regarding whether or not disclosure is required.

         During the quarter ended December 31, 2004, there were no changes in
our "internal controls over financial reporting" (as defined in Rule 13a-15(f)
under the Exchange Act) that have materially affected, or are reasonably likely
to materially affect, our internal controls over financial reporting.


                           PART II - OTHER INFORMATION

ITEM 1 - LEGAL PROCEEDINGS

         We may from time to time be involved in various claims, lawsuits or
disputes with third parties, actions involving allegations of discrimination, or
breach of contract actions incidental to the operation of its business. We are
not currently involved in any litigation which we believe could have a
materially adverse effect on our financial condition or results of operations.

ITEM 2 - UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

         (a) RECENT SALES OF UNREGISTERED SECURITIES. On January 4, 2005, we
issued 180,000 shares of our common stock to an investor relations firm in
exchange for services. The value of these services was $270,000. There were no
underwriters in this transaction, and thus no underwriting discounts or
commissions were paid in connection with this issuance. This issuance and sale
was exempt from registration under the Securities Act pursuant to Section 4(2)
and Regulation D thereunder. The common shares were issued to a single
purchaser, without general advertising or solicitation. The purchaser was a
sophisticated investor with substantial experience in investing in small
companies.

         (b) DIVIDENDS. We have never paid cash dividends on our common stock
and do not currently intend to pay cash dividends on our common stock in the
foreseeable future. We are restricted from paying dividends on our common stock
under state law as a result of our accumulated deficit as of December 31, 2004.
The terms of our Series A Redeemable 8% Convertible Preferred Stock, or Series A
Preferred Stock, prohibit us from paying dividends on shares of our common stock
unless dividends in such amount shall have been simultaneously paid or declared
and set apart for payment to the holders of our Series A Preferred Stock. In
addition, the terms of our Series B Preferred Stock prohibit us from making any
distributions on our common stock without the vote or written consent of the
holders of a majority of the outstanding shares of the Series B Preferred Stock,
voting as a separate class.


                                    Page 28





         We currently anticipate that we will retain any earnings for use in the
continued development of our business.

ITEM 3 - DEFAULTS UPON SENIOR SECURITIES

         Our Series A Preferred Stock contains redemption provisions that
require us, upon request by the holders, to redeem one tenth of the holders'
shares of such securities each quarter for ten consecutive quarters, commencing
March 31, 2004. All of the holders of the Series A Preferred Stock have
requested redemption of their shares. However, because our liabilities currently
exceed our assets, we are prohibited under Delaware corporation law from
commencing this redemption, and have informed the stockholders of this
redemption prohibition. We intend to begin the redemption once we are legally
allowed to do so. We have reflected the Series A Preferred Stock redemption
payable as a liability on our Balance Sheet. As of December 31, 2004 the balance
payable with respect to the Series A Preferred Stock redemption is $687,500.

ITEM 4 - SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

         On November 30, 2004 at our Annual Meeting of Shareholders, the
stockholders voted on the following matters:

         o        the re-election of directors,

         o        the ratification of the selection of Singer Lewak Goldstein &
                  Greenbaum LLP as our independent registered public accounting
                  firm,

         o        To approve a form of indemnification agreement for our
                  officers and directors.

         As of the close of business on November 5, 2004, the record date for
the meeting, we had outstanding 4,509,942 shares of common stock, 3,400,000
shares of Series B Preferred Stock, and 2,000,000 shares of Series D Preferred
Stock. Each share of Series B Preferred Stock was entitled to 0.5 votes, and
each share of Series D Preferred Stock was entitled to 0.833 votes. A total of
2,836,617 shares of common stock, 3,400,000 shares of Series B Preferred Stock
(representing 1,700,000 votes), and 2,000,000 Shares of Series D Preferred Stock
(representing 1,666,667 votes) were represented in person or by proxy at the
meeting and constituted a quorum.

         All of the nominees as directors were elected and all of the other
matters presented to the shareholders were approved. The votes for and against,
and abstentions from voting, on the matters presented were as follows:

         Proposal 1: To elect five directors:
                                                       Withhold
                  Nominee                For           Authority        Abstain
                  -------                ---           ---------        -------
                  Silvano DiGenova       6,202,276     1,008            0
                  Paul Biberkraut        6,202,276     1,008            0
                  James Gollihugh        6,202,276     1,008            0
                  Lee Ittner             6,202,276     1,008            0
                  David Rector           6,202,276     1,008            0

         Proposal 2: To ratify the selection of Singer Lewak Goldstein &
Greenbaum LLP as our independent certified public accountants to audit our
financial statements for the fiscal ending June 30, 2005:

                  For:              6,203,284
                  Against:                  0
                  Abstain:                  0

         Proposal 3: To approve the form of indemnification agreement for our
officers and directors:

                  For:              6,192,753
                  Against:              9,523
                  Abstain:              1,008


                                    Page 29





ITEM 5 - OTHER INFORMATION

         None.

ITEM 6 - EXHIBITS AND REPORTS ON FORM 8-K


EXHIBIT NO.       DESCRIPTION

10.1              Investor Relations Agreement dated December 30, 2004 between
                  American Capital Ventures, Inc. and Superior Galleries, Inc.
                  (incorporated herein by this reference to Exhibit 10.20 to
                  Amendment No. 2 to the registrant's Registration Statement on
                  Form SB-2 filed January 11, 2005)

31                Certifications Required by Rule 13a-14(a) of the Securities
                  Exchange Act of 1934, as amended, as Adopted Pursuant to
                  Section 302 of the Sarbanes-Oxley Act of 2002.

32                Certification of Chief Executive Officer and Chief Financial
                  Officer Pursuant to 18 U.S.C. Section 1350, as Adopted
                  Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

- ---------------


                                    Page 30





                                   SIGNATURES

         In accordance with the requirement of the Exchange Act, the registrant
has duly caused this Report to be signed on its behalf by the undersigned,
thereunto duly authorized.




         Dated: January 14, 2005       SUPERIOR GALLERIES, INC.

                                       By /s/ Silvano A. DiGenova
                                       ----------------------------------------
                                       Silvano A. DiGenova
                                       President and Chief Executive Officer


         Dated: January 14, 2005       SUPERIOR GALLERIES, INC.

                                       By /s/ Paul Biberkraut
                                       ----------------------------------------
                                       Paul Biberkraut, Chief Financial Officer


                                    Page 31





                 EXHIBITS FILED WITH THIS REPORT ON FORM 10-QSB

Exhibit 31        Certifications of chief executive officer and chief financial
                  officer as required pursuant to Section 302 of the
                  Sarbanes-Oxley Act of 2002.

Exhibit 32        Certifications of chief executive officer and chief
                  financial officer pursuant to 18 U.S.C Section 1350, as
                  adopted pursuant to Section 906 of the Sarbanes-Oxley Act of
                  2002, are furnished herewith pursuant to SEC Release No.
                  33-8238.


                                    Page 32