Exhibit 99.1


           DENNIS H. JOHNSTON BECOMES NEW CHIEF EXECUTIVE OFFICER AND
               CHAIRMAN OF THE BOARD OF INNOVATIVE HOLDINGS, INC.

         Dennis H. Johnston has been appointed Chief Executive Officer, and
Chairman of the Board of Innovative Holdings, Inc., (OTCBB: IVHN.PK), a leading
marketing firm, the Company's Founder, Robert Blagman, announced today.
Johnston, formerly legal counsel to IVHN, has more than twenty-six years of
experience as a practicing attorney. He has represented numerous financial
institutions, both public traded and privately held corporations, manufacturing
companies, and Internet related entities, and has successfully completed
acquisition transactions with an aggregate value in excess of three billion
dollars.

         Robert Blagman, CEO of Innovation Holdings said, "As Innovation shifts
its core business focus from media and pure advertising to convergent,
business-to-business marketing, this is only the first of many changes. Dennis
Johnston, as a specialist in turnaround situations, is a key aspect of our
reorganization, as his mandate includes seeking strategic mergers with
synergistic companies."

         Johnston facilitated the funding of over eight million dollars for a
computer encryption company that was approved and licensed by the National
Security Agency, prior to its acquisition, in 1999, by another public entity in
a leveraged buy-out. In the last thirty six (36) months, he has completed four
reverse mergers, including Freestar Technologies, Inc (FSTI:OTCBB),
Telecommunication Products, Inc. (TCPD:OTCBB), Herbal Regenesis, Inc. (FDLM.pk)
and FoneFriend (FFRD:OTCBB). FoneFriend recently changed its name to InfiniCall
Corp (INFLE:OTCBB). In addition to advising clients on corporate restructuring
and securities matters, his particular expertise is in representing clients
before governmental regulatory agencies including the former Federal Home Loan
Bank Board, the Federal Depository Insurance Corporation, the former Federal
Savings And Loan Insurance Corporation the Securities and Exchange Commission,
the National Association of Securities Dealers, and other administrative
agencies.

         Johnston has been a partner at two highly recognized national law
firms, Manatt, Phelps, Rothenberg and Tunney, and Wyman, Bautzer, Kuchel and
Silbert. For Manatt, he managed the savings and loan practice, and at Wyman et
al, he was responsible for establishing and managing the firm's financial
institutions practice. Practicing before the U.S. Bankruptcy Court, Johnston
successfully reorganized private and publicly traded companies with over a
billion dollars in assets. He also has extensive experience in commercial
litigation and bankruptcy, with an emphasis on receiverships, loan and debt
restructuring and pre-bankruptcy planning to avoid or mitigate the effects of
bankruptcies on secured and unsecured transactions.

         Johnston graduated with honors from UCLA, with a Bachelor of
Administration in business and economics and received his Juris Doctor degree
with Dean's List Honors from Loyola University of Los Angeles.

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About Innovative Holdings, Inc.
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IVHN is a direct marketing, direct response and media enterprise based in Los
Angeles, California, which provides direct market services and media buying for
its clients and their products and services through television, radio, Internet,
print and outdoor advertising media. In addition, the Company organizes direct
response media campaigns on radio, television and in print and provides
assistance in backend marketing and creative production.

Except for historical information contained herein, the matters set forth in
this press release, such as statements relating to the Company's ability to
drive technological developments and the acceptance and timing of product
introductions, are forward-looking statements that are subject to risks and
uncertainties, including timely development and acceptance of new products, the
impact of competitive products and pricing, the timely development and release
of products by suppliers, and other risks detailed in the Company's Registration
Statement filed with the SEC.

Contact:  Michael Selsman
Public Communications Company
 310/553-5732
ms@publiccommunications.biz
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www.publiccommunications.biz
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