EXHIBIT 99.1

[NASCENT'S LOGO]

                                                                   PRESS RELEASE
                                                      FOR IMMEDIATE DISTRIBUTION

                         NASCENT STREAMLINES OPERATIONS

SAN DIEGO -- January 2, 2009 -- Nascent Wine Company, Inc. (OTCBB: NCTW), doing
business as Nascent Foodservice, Inc. ("Nascent"), a leading nationwide
distributor of imported branded food and beverage products in Mexico, announced
today that it is streamlining and downsizing operations with a view toward
enhancing operating efficiencies and improving cash flow.

On December 26, 2008, Nascent's board determined to implement a restructuring
plan, including reducing the employee workforce by approximately 90 employees,
or 45%, and closing certain under-performing warehouses.

Sandro Piancone, Nascent's Chief Executive Officer, stated, "The downsizing has
been necessitated by a decrease in our sales, the recent devaluation of the
peso, and the difficult environment for borrowing and raising capital. We plan
to improve our margins and cash flow by sourcing more competitively priced new
products, consolidating our existing branded and private label products and
streamlining our product distribution. We are excited about the long-term
prospects of Nascent and look forward to exploiting our position as a leading
distributor of imported branded food and beverage products in Mexico."

As previously reported on December 30, 2008 on Form 8-K filed with the
Securities and Exchange Commission (the "SEC"), Peter V. White was granted an
indefinite leave of absence as Chief Financial Officer, and he resigned as a
member of the Board of Directors. Mr. White will continue to provide consulting
services to Nascent on an as needed basis. Mr. Piancone, assumed the duties of
Chief Financial Officer on an interim basis. At his suggestion, Mr. Piancone's
compensation will reduce to $1 per year.

ABOUT NASCENT WINE COMPANY, INC.

Nascent is a leading nationwide distributor of imported branded food and
beverage products in Mexico, marketing and distributing over 2,000 national and
proprietary brand food beverage products. Nascent holds the exclusive right to
distribute Miller Beer in Baja California, Mexico. For more information, visit
Nascent's web site at www.nascentfoodservice.com.

FORWARD LOOKING STATEMENTS

EXCEPT FOR THE FACTUAL STATEMENTS MADE HEREIN, THE INFORMATION CONTAINED IN THIS
NEWS RELEASE CONSISTS OF FORWARD-LOOKING STATEMENTS THAT INVOLVE RISKS,
UNCERTAINTIES AND ASSUMPTIONS THAT ARE DIFFICULT TO PREDICT. WORDS AND
EXPRESSIONS REFLECTING OPTIMISM, SATISFACTION OR DISAPPOINTMENT WITH CURRENT
PROSPECTS, AS WELL AS WORDS SUCH AS "BELIEVE," "HOPES," "INTENDS," "ESTIMATES,"
"EXPECTS," "PROJECTS," "PLANS," "ANTICIPATES" AND VARIATIONS THEREOF, IDENTIFY
FORWARD-LOOKING STATEMENTS, BUT THEIR ABSENCE DOES NOT MEAN THAT A STATEMENT IS
NOT FORWARD-LOOKING. SUCH FORWARD-LOOKING STATEMENTS ARE NOT GUARANTEES OF
PERFORMANCE AND THE COMPANY'S ACTUAL RESULTS COULD DIFFER MATERIALLY FROM THOSE
CONTAINED IN SUCH STATEMENTS. FACTORS THAT COULD CAUSE OR CONTRIBUTE TO SUCH
DIFFERENCES INCLUDE: POSSIBLE DELAYS IN NEW PRODUCT INTRODUCTIONS AND SHIPMENTS;
FAILURE TO ACHIEVE DESIRED BENEFITS FROM COST-CUTTING MEASURES; MARKET
ACCEPTANCE OF THE COMPANY'S NEW PRODUCT OFFERINGS; THE ABILITY TO MAINTAIN
STRONG RELATIONSHIPS WITH BRANDED CHANNEL PARTNERS; GENERAL COMPETITION AND
PRICE PRESSURES IN THE MARKETPLACE; THE COMPANY'S ABILITY TO CONTROL COSTS AND
EXPENSES; AND GENERAL ECONOMIC CONDITIONS. REFERENCE IS ALSO MADE TO OTHER
FACTORS DETAILED FROM TIME TO TIME IN THE COMPANY'S PERIODIC REPORTS FILED WITH
THE SECURITIES AND EXCHANGE COMMISSION. THESE FORWARD-LOOKING STATEMENTS SPEAK
ONLY AS OF THE DATE OF THIS RELEASE AND THE COMPANY UNDERTAKES NO OBLIGATION TO
PUBLICLY UPDATE ANY FORWARD-LOOKING STATEMENTS TO REFLECT NEW INFORMATION,
EVENTS OR CIRCUMSTANCES AFTER THE DATE OF THIS RELEASE.




CONTACT INFORMATION:

Sandro Piancone, CEO
619-661-0458