SECURITIES AND EXCHANGE COMMISSION
                             Washington, D. C. 20549


                                    FORM 10-Q

(Mark one)

(X)      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 
         EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 1997

                                       OR

(  )     TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
         EXCHANGE ACT OF 1934

For the transition period from                      to
                               ---------------------  ------------------------

                         Commission file number 001-12277


                              ACNIELSEN CORPORATION
- - -------------------------------------------------------------------------------
                (Exact name of registrant as specified in its charter)

              Delaware                                 06-1454128
- - -------------------------------------     -------------------------------------
       (State of Incorporation)            (I.R.S. Employer Identification No.)

    177 Broad Street, Stamford, CT                       06901
- - -------------------------------------     -------------------------------------
(Address of principal executive offices)               (Zip Code)

Registrant's telephone number, including area code              (203) 961-3000
                                                                --------------

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by  Sections  13 or 15(d)  of the  Securities  Exchange  Act of 1934
during the preceding 12 months (or for such shorter  period that the  registrant
was  required  to file such  reports),  and (2) has been  subject to such filing
requirements for the past 90 days. Yes X No

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest practicable date:
                                                    Shares Outstanding
Title of Class                                       at July 31, 1997
Common Stock,
par value $.01 per share                                57,184,580







                              ACNIELSEN CORPORATION

                               INDEX TO FORM 10-Q



PART I. FINANCIAL INFORMATION                                          PAGE

Item 1. Financial Statements

Condensed Consolidated Statements of Operations (Unaudited)
      Three Months Ended June 30, 1997 and 1996                          3

Condensed Consolidated Statements of Operations (Unaudited)
      Six Months Ended June 30, 1997 and 1996                            4

Condensed Consolidated Statements of Cash Flows (Unaudited)
      Six Months Ended June 30, 1997 and 1996                            5

Condensed Consolidated Balance Sheets
      June 30, 1997 (Unaudited) and December 31, 1996                    6

Notes to Condensed Consolidated Financial Statements (Unaudited)         7

Item 2. Management's Discussion and Analysis of Financial
            Condition and Results of Operations                         10



PART II.  OTHER INFORMATION

Item 1. Legal Proceedings                                               13

Item 4. Submission of Matters to a Vote of Security Holders             13

Item 6. Exhibits and Reports on Form 8-K                                14


SIGNATURES                                                              15






                                       -2-







PART I. FINANCIAL INFORMATION
Item I. FINANCIAL STATEMENTS

ACNIELSEN CORPORATION
Condensed Consolidated Statements Of Operations (Unaudited)
(Amounts in thousands except per share amounts)


                                                                                      Three Months Ended
                                                                                           June 30,
                                                                       -------------------------------------------------

                                                                                1997                       1996
                                                                       ------------------------    ---------------------
                                                                                                      
Operating Revenue                                                              $356,325                   $336,948

Operating Costs                                                                 192,062                    176,315
Selling and Administrative Expenses                                             122,548                    126,816
Depreciation and Amortization                                                    23,058                     22,788
                                                                       -----------------           ----------------

Operating Income                                                                 18,657                     11,029


Interest Income                                                                   1,021                      1,586
Interest Expense                                                                   (384)                    (1,338)
Other Expense - Net                                                                (315)                    (1,262)
                                                                       ------------------         -----------------
Non-Operating Income (Expense) - Net                                                322                     (1,014)

Income Before Income Tax Provision                                               18,979                     10,015

Income Tax Provision                                                              8,730                      8,309
                                                                       -----------------           ----------------

Net Income                                                                      $10,249                     $1,706
                                                                       =================           ================


Net Income Per Share of Common Stock                                              $0.18                      $0.03
                                                                       =================           ================

Average Number of Shares Outstanding                                             57,035                     56,686


<FN>





See  accompanying  notes  to the  condensed  consolidated  financial  statements
(unaudited).
</FN>

                                     -3-














ACNIELSEN CORPORATION
Condensed Consolidated Statements Of Operations (Unaudited)
(Amounts in thousands except per share amounts)


                                                                                       Six Months Ended
                                                                                           June 30,
                                                                       -------------------------------------------------

                                                                                1997                       1996
                                                                       ------------------------    ---------------------
                                                                                                    
Operating Revenue                                                             $681,099                    $644,240

Operating Costs                                                                382,458                     355,585
Selling and Administrative Expenses                                            242,255                     249,088
Depreciation and Amortization                                                   46,907                      47,288
                                                                       ----------------            ----------------

Operating Income (Loss)                                                          9,479                      (7,721)


Interest Income                                                                  3,052                       3,282
Interest Expense                                                                (1,685)                     (2,651)
Other Income (Expense) - Net                                                       511                        (446)
                                                                       ----------------            ----------------
Non-Operating Income - Net                                                       1,878                         185

Income (Loss) Before Income Tax Provision                                       11,357                      (7,536)

Income Tax Provision                                                             5,224                       9,948
                                                                       ----------------            ----------------

Net Income (Loss)                                                               $6,133                    $(17,484)
                                                                       ================            ================


Net Income (Loss) Per Share of Common Stock                                      $0.11                      $(0.31)
                                                                       ================            ================

Average Number of Shares Outstanding                                            56,977                      56,603





<FN>


See  accompanying  notes  to the  condensed  consolidated  financial  statements
(unaudited).
</FN>

                                  -4-












ACNIELSEN CORPORATION
Condensed Consolidated Statements of Cash Flows (Unaudited)
(Amounts in Thousands)

                                                                                      Six Months Ended
                                                                                          June 30,
                                                                   -------------------------------------------------
                                                                             1997                     1996
                                                                   -------------------------------------------------

                                                                                              
Cash Flows from Operating Activities:
Net Income (Loss)                                                             $6,133                 $(17,484)
  Reconciliation of Net Income (Loss) to Net Cash Provided by
  (Used in) Operating Activities:
    Depreciation and Amortization                                             46,907                   47,288
    Deferred Income Taxes                                                      2,846                    1,597
    Restructuring Payments                                                         -                     (342)
    Payments Related to 1995 Non-Recurring Charge                            (21,157)                 (15,877)
    Postemployment Benefit Expense                                               547                    3,333
    Postemployment Benefit Payments                                           (5,718)                 (14,008)
    Net (Increase) Decrease in Accounts Receivable                            (4,082)                  15,353
    Net Increase in Other Working Capital Items                              (26,667)                 (22,963)
    Other                                                                      2,274                   (4,767)
                                                                 
- - --------------------------------------------------------------------------------------------------------------
Net Cash Provided by (Used In) Operating Activities                            1,083                   (7,870)
- - --------------------------------------------------------------------------------------------------------------

Cash Flows from Investing Activities:
Proceeds from Marketable Securities                                              261                      141
Payments for Marketable Securities                                               (10)                    (303)
Capital Expenditures                                                         (20,827)                 (29,786)
Additions to Computer Software                                                (6,719)                 (10,868)
Payments for Acquisition of Businesses                                        (5,082)                       -
Decrease (Increase) in Other Investments                                       1,800                   (1,447)
Other                                                                        (10,360)                  (1,821)
                                                                 
- - --------------------------------------------------------------------------------------------------------------
Net Cash Used in Investing Activities                                        (40,937)                 (44,084)
- - --------------------------------------------------------------------------------------------------------------

Cash Flows from Financing Activities:
Net Transfers from The Dun & Bradstreet Corporation                                -                   41,876
(Decrease) Increase in Short-Term Borrowings                                 (10,347)                  12,924
Common Stock Issuances under Stock Plans                                       3,892                        -
Other                                                                            222                     (403)
- - --------------------------------------------------------------------------------------------------------------
Net Cash (Used in) Provided by Financing Activities                           (6,233)                  54,397
- - --------------------------------------------------------------------------------------------------------------
Effect of Exchange Rate Changes on Cash and Cash Equivalents                  (5,171)                     (49)
- - --------------------------------------------------------------------------------------------------------------
(Decrease) Increase in Cash and Cash Equivalents                             (51,258)                   2,394
Cash and Cash Equivalents, Beginning of Period                               185,005                   89,568
- - --------------------------------------------------------------------------------------------------------------
Cash and Cash Equivalents, End of Period                                    $133,747                  $91,962
- - --------------------------------------------------------------------------------------------------------------

Supplemental disclosure of cash flow information:
Cash paid during the period for interest                                      $1,751                   $2,584
Cash paid during the period for income taxes                                 $19,562                  $33,189

<FN>
See accompanying notes to the condensed consolidated financial statements 
(unaudited).
</FN>

                                        -5-








ACNIELSEN CORPORATION
Condensed Consolidated Balance Sheets
(Amounts in thousands)


- - -----------------------------------------------------------------------------------------------------------------------------
                                                                                         June 30               December 31
                                                                                          1997                    1996
                                                                                       (Unaudited)
- - -----------------------------------------------------------------------------------------------------------------------------
                                                                                                        
Assets

Current Assets
Cash and Cash Equivalents                                                                $133,747               $185,005
Accounts Receivable-Net                                                                   268,327                270,603
Other Current Assets                                                                       34,086                 30,822
                                                                                  ----------------           -------------
       Total Current Assets                                                               436,160                486,430
Marketable Securities and Other Investments                                                50,875                 26,352
Property, Plant and Equipment-Net                                                         170,508                186,053
Other Assets-Net
Prepaid Pension                                                                            46,499                 46,743
Computer Software                                                                          30,547                 37,858
Intangibles & Other Assets                                                                 51,155                 48,610
Goodwill                                                                                  207,728                204,022
                                                                                  ----------------           -------------
       Total Other Assets-Net                                                             335,929                337,233
- - --------------------------------------------------------------------------------------------------------------------------
TOTAL ASSETS                                                                             $993,472             $1,036,068
- - --------------------------------------------------------------------------------------------------------------------------
Liabilities and Shareholders' Equity

Current Liabilities
Accounts  Payable                                                                         $74,055                $84,680
Short-Term Debt                                                                            26,008                 36,761
Accrued and Other Current Liabilities                                                     238,176                260,606
Accrued Income Taxes                                                                       47,104                 64,268
                                                                                  ----------------           -------------
       Total Current Liabilities                                                          385,343                446,315
Postretirement and Postemployment Benefits                                                 72,985                 78,924
Deferred Income Taxes                                                                      41,812                 32,523
Other Liabilities                                                                          26,089                 24,360
- - --------------------------------------------------------------------------------------------------------------------------
TOTAL LIABILITIES                                                                         526,229                582,122
- - --------------------------------------------------------------------------------------------------------------------------
Commitments and Contingencies
Shareholders' Equity
Common Stock                                                                                  574                    571
Additional Paid-in Capital                                                                465,082                461,193
Retained Earnings                                                                          13,856                  7,723
Treasury Stock                                                                             (3,966)                (3,966)
Cumulative Translation Adjustment                                                         (29,837)               (17,658)
Unrealized Gains on Investments, Net                                                       21,534                  6,083
                                                                                  ----------------           -------------
Total Shareholders' Equity                                                                467,243                453,946
- - --------------------------------------------------------------------------------------------------------------------------
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY                                               $993,472             $1,036,068
- - --------------------------------------------------------------------------------------------------------------------------

<FN>
See accompanying notes to the condensed consolidated financial statements 
(unaudited).
</FN>
 
                                       -6-







ACNIELSEN CORPORATION
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)

Note 1 - Interim Consolidated Financial Statements


These interim consolidated financial statements have been prepared in accordance
with the  instructions  to Form 10-Q and should be read in conjunction  with the
consolidated financial statements and related notes in the ACNielsen Corporation
(the  "Company")  1996 Annual Report on Form 10-K. In the opinion of management,
all adjustments  (which include only normal recurring  adjustments),  considered
necessary for a fair presentation of financial  position,  results of operations
and cash flows at the dates and for the periods  presented  have been  included.
Certain  prior year  amounts  have been  reclassified  to conform  with the 1997
presentation.

Note 2 - Basis of Presentation

Effective on November 1, 1996 (the  "Distribution  Date"), the Company became an
independent, publicly-owned company as a result of the distribution by The Dun &
Bradstreet  Corporation ("D&B") of the Company's $.01 par value Common Stock, at
a  distribution  ratio of one share for three shares (the  "Distribution").  For
purposes of these  financial  statements,  all references to the Company include
the assets and liabilities of the former D&B businesses and operations that were
transferred to the Company prior to the Distribution.

The condensed  financial  statements for periods prior to the Distribution  Date
are presented on a combined basis and have been prepared using D&B's  historical
basis of accounting for the assets and  liabilities  and  historical  results of
operations related to the Company's businesses, except for accounting for income
taxes.  For the six months ended June 30, 1996,  the Company had not  recognized
benefits  for U.S.  losses  since the Company  did not believe  that it was more
likely than not that such benefits  could be  recognized  on a  separate-company
basis.

For the period prior to November 1, 1996,  the  condensed  financial  statements
generally  reflect the results of operations and cash flows of the Company as if
it  were  a  separate  entity.  The  condensed   financial   statements  include
allocations  of  certain  D&B  Corporate  expenses  relating  to  the  Company's
businesses that were  transferred to the Company from D&B.  Management  believes
these allocations are reasonable.  However,  the financial  information included
herein may not necessarily reflect the results of operations,  and cash flows of
the  Company in the future or what they would have been had the  Company  been a
separate entity during the periods prior to the Distribution.

The  computation  of net income (loss) per share of common stock for the periods
prior to November 1, 1996 is based on the average number of shares of D&B common
stock outstanding, adjusted for the one for three distribution ratio.
                                      -7-





Note 3 - Financial Instruments with Off-Balance-Sheet Risk

During the first half of 1997, the Company entered into foreign currency forward
contracts to reduce the effect of  fluctuating  European  currencies  on certain
known transactional  exposures.  At June 30, 1997, the Company had approximately
$18.9 million of foreign exchange forward contracts outstanding, which mature on
various  dates  over  the next  nine  months.  Any  gain or loss on the  forward
contract is deferred  and  included in the  measurement  of the related  foreign
currency transaction.

Note 4 - New Accounting Pronouncement
Statement of Financial Accounting  Standards No. 128 ("SFAS No. 128"),  Earnings
Per Share ("EPS"), which establishes standards for computing and presenting EPS,
is effective for both interim and annual periods ending after December 15, 1997.
SFAS No. 128 does not permit early application of its provisions.  The Statement
replaces the  presentation  of primary EPS with a presentation  of basic EPS, as
defined.  Had EPS been determined in accordance with SFAS No. 128, the Company's
basic and diluted  income  (loss) per share for the three  months and six months
ended June 30, 1997 and 1996 would be  unchanged  from the  reported  net income
(loss) per share.

Note 5 - Litigation
On July 29, 1996, Information  Resources,  Inc. ("IRI") filed a complaint in the
United States  District Court for the Southern  District of New York,  naming as
defendants D&B, A.C.  Nielsen Company (which is a subsidiary of the Company) and
I.M.S.  International,  Inc., a subsidiary of Cognizant Corporation ("IMS") (the
"IRI Action").

The complaint  alleges various  violations of the United States  antitrust laws,
including  alleged  violations  of  Sections  1 and 2 of the  Sherman  Act.  The
complaint  also alleges a claim of tortious  interference  with a contract and a
claim of tortious interference with a prospective business  relationship.  These
claims relate to the  acquisition by defendants of Survey Research Group Limited
("SRG").  IRI alleges  that SRG violated an alleged  agreement  with IRI when it
agreed to be acquired by the defendants  and that the defendants  induced SRG to
breach that agreement.

IRI's complaint alleges damages in excess of $350 million,  which amount IRI has
asked to be trebled under the antitrust laws. IRI also seeks punitive damages in
an unspecified amount.

By  notice of motion  dated  October  15,  1996,  defendants  moved for an order
dismissing  all  claims  in the  complaint.  On May 6,  1997 the  United  States
District  Court for the  Southern  District of New York issued a decision on the
motion to dismiss.  The Court dismissed IRI's claim of attempted  monopolization
in the United States,  with leave to replead within sixty days. The Court denied
defendants' motion with respect to the remaining claims in the complaint.




                                    -8-



On June 3, 1997, defendants filed an answer and counterclaims. Defendants denied
all material  allegations of the complaint.  In addition,  A.C.  Nielsen Company
asserted  counterclaims  against  IRI  alleging  that  IRI has  made  false  and
misleading  statements about A.C. Nielsen's  services and commercial  activities
and that such conduct constitutes a violation of Section 43(a) of the Lanham Act
and unfair competition. A.C. Nielsen seeks injunctive relief and damages.

On July 7, 1997, IRI filed an amended  complaint seeking to replead the claim of
attempted  monopolization in the United States,  which had been dismissed by the
Court in its May 6, 1997 decision. The parties have agreed that defendants shall
have until August 18, 1997 to move to dismiss this amended claim.

In  connection  with the IRI  Action,  D&B,  Cognizant  Corporation  (the parent
company of IMS) and the Company have entered into an Indemnity and Joint Defense
Agreement (the "Indemnity and Joint Defense  Agreement")  pursuant to which they
have agreed (i) to certain arrangements  allocating potential  liabilities ("IRI
Liabilities")  that may arise out of or in  connection  with the IRI  Action and
(ii) to conduct a joint defense of such action. In particular, the Indemnity and
Joint  Defense  Agreement  provides  that  the  Company  will  assume  exclusive
liability  for IRI  Liabilities  up to a maximum  amount to be calculated at the
time such liabilities,  if any, become payable (the "ACN Maximum  Amount"),  and
that Cognizant and D&B will share liability equally for any amounts in excess of
the ACN  Maximum  Amount.  The ACN  Maximum  Amount  will  be  determined  by an
investment  banking firm as the maximum  amount which the Company is able to pay
after giving effect to (i) any plan submitted by such  investment  bank which is
designed to maximize the claims paying ability of the Company without  impairing
the investment  banking firm's ability to deliver a viability opinion (but which
will not require any action requiring stockholder approval), and (ii) payment of
related fees and expenses.  For these  purposes,  financial  viability means the
ability of the Company, after giving effect to such plan, the payment of related
fees and expenses and the payment of the ACN Maximum Amount, to pay its debts as
they become due and to finance the current and anticipated operating and capital
requirements of its business,  as reconstituted by such plan, for two years from
the date any such plan is expected to be implemented.

The Indemnity and Joint Defense  Agreement also imposes certain  restrictions on
the payment of cash  dividends  and the  ability of the Company to purchase  its
stock.

Management  of ACNielsen is unable to predict at this time the final  outcome of
the IRI Action or whether its resolution could  materially  affect the Company's
results of operations, cash flows or financial position.

The Company and its  subsidiaries  are also involved in other legal  proceedings
and  litigation  arising in the ordinary  course of business.  In the opinion of
management,   the  outcome  of  such  current  legal  proceedings,   claims  and
litigation,  if decided adversely,  could have a material effect on quarterly or
annual  operating  results  or cash  flows  when  resolved  in a future  period.
However, in the opinion of management,  these matters will not materially affect
the Company's consolidated financial position.

                                     -9-





Item 2. Management's Discussion and Analysis of Financial Condition and Results
 of Operations (Dollar amounts in thousands, except per share data)

The  Company's  second-quarter  net income was $10,249,  or $0.18 per share,  an
$8,543  improvement  over the second  quarter 1996 income of $1,706 or $0.03 per
share. The 1996  second-quarter  net income excludes the impact of a tax benefit
recorded  in the  third  quarter  of 1996 to  reduce  the  Company's  full  year
effective tax rate to 48%. Had the Company provided for a 48% effective tax rate
in the second  quarter of 1996, net income for the period would have been $5,208
or $0.09 per share.

Second-quarter  revenue  rose 5.8% to $356,325  from  $336,948,  reflecting  the
negative  impact of a strong U.S.  dollar.  Driven by growth in the Americas and
Asia Pacific regions, second-quarter revenue advanced 11.3% in local currency.

The Company's  operating  income in the second quarter  increased by $7,628,  to
$18,657, reflecting profit improvement in the United States.

Non-operating  income-net  in the  second  quarter  was  $322,  compared  with a
non-operating  expense- net of $1,014, in the second quarter of 1996,  partially
as a result of lower interest expense on lower borrowings.

The Company's operating results by geographic region for the quarters ended June
30, 1997 and 1996 are set forth in the table below.


(in thousands)

                                                     Revenues               Operating Income (Loss)
                                           ----------------------------- ---------------------------
                                                  1997           1996         1997          1996
                                                                              

United States                                    $78,206        $69,645      $4,268       $(3,088)
Canada/ Latin America                             52,499         44,812       7,065         7,427
                                                  ------         ------      ------        ------
    Total Americas                               130,705        114,457      11,333         4,339
Europe, Middle East & Africa                     149,374        151,434       8,243         9,231
Asia Pacific                                      68,171         62,548       1,751         1,449
ACN Japan                                          8,075          8,509      (2,670)       (3,990)
                                                  ------         ------      ------        ------

     Total                                      $356,325       $336,948     $18,657       $11,029
                                                ========       ========     =======       =======



The following discusses second quarter results on a geographic basis:

Total Americas revenue increased 14.2% to $130,705 from $114,457.  Excluding the
impact of  currency  translation,  revenue  grew  15.9%.  Operating  income  was
$11,333,  compared  with  $4,339 in the second  quarter  of 1996.  In the United
States,  revenue grew 12.3% to $78,206,  led by increased  sales of  key-account
information  in the  retail  measurement  business,  as well as  consumer  panel
services.  The U.S.  recorded  its fourth  consecutive  profitable  quarter,  as
operating  income  reached  $4,268,  a $7,356  improvement  over  1996's  $3,088
operating  loss.  The  gain was the  result  of  higher  revenue,  coupled  with
increased operating efficiency.

                                      -10-



In Canada and Latin America,  revenue  increased  17.2%,  to $52,499,  driven by
growth in each of Canada's core businesses - retail measurement, consumer panels
and  customized  research - as well as higher  retail  tracking  and  customized
research revenue in several Latin American  markets.  Operating income decreased
$362 to $7,065 from $7,427 due to higher costs  associated  with  improving  the
Company's  business  in  Argentina  and the  impact of the strong  U.S.  dollar,
particularly in Mexico and Brazil, which reduced operating income by $400.

Revenue for the Europe,  Middle East & Africa  ("EMEA") region declined 1.4%, to
$149,374,  due to the impact of the strong  U.S.  dollar.  Revenue for EMEA grew
7.8% in local currency,  resulting from improved results in the U.K., France and
Ireland;  strong growth in Eastern Europe and the addition of recently  acquired
businesses in Turkey,  South Africa and Israel.  However,  EMEA operating income
decreased  $988,  to  $8,243,  for  the  quarter,  primarily  the  result  of an
unfavorable  currency  translation  impact of $1,858,  and costs associated with
improving the Company's European operations.

Asia  Pacific's  revenue  increased  9% to $68,171,  led by improved  results in
China,  Hong Kong,  Taiwan,  Thailand,  Korea,  Singapore  and the  Philippines.
Revenue for Asia Pacific grew 11.4% in local  currency.  The region's  operating
income  increased  $302 to $1,751,  as improved  operating  efficiency and lower
costs began to take hold across the region.

ACNielsen Japan reported  revenue of $8,075,  down slightly from the prior year.
Excluding the impact of the strong U.S. dollar, revenue grew 9.5%. Japan reduced
its operating loss by $1,320,  to $2,670,  as it continued to more closely align
its operating costs with revenue.

Net income for the six months ended June 30, 1997 was $6,133 or $0.11 per share,
compared with a year-ago net loss of $17,484,  or $0.31 per share.  The 1996 net
loss excludes the impact of a tax benefit  recorded in the third quarter of 1996
to reduce the  Company's  full year  effective  tax rate to 48%. Had the Company
provided for the 48% effective tax rate in the first half of 1996,  the net loss
for the period would have been $3,918 or $0.07 per share.

Revenue for the six months ended June 30, 1997 was $681,099, an increase of 5.7%
from the six-month  period of 1996,  reflecting the negative  impact of a strong
U.S. dollar. Driven by growth in the Americas and Asia Pacific regions,  revenue
advanced 10% in local currency.  The Company  increased its operating  income in
the first half of the year by $17,200, to $9,479, reflecting profit improvements
in the United States.

Non-operating  income-net  was $1,878,  compared  with $185 in the first half of
1996, primarily reflecting lower interest expense.







                                        -11-





The Company's  operating  results by geographic  region for the six months ended
June 30, 1997 and 1996 are set forth in the table below.


(in thousands)

                                                     Revenues               Operating Income (Loss)
                                           -----------------------------  --------------------------
                                                  1997           1996         1997          1996
                                                                             
 
United States                                   $151,513       $136,418      $4,718      $(10,552)
Canada/ Latin America                            100,558         85,673       9,896         9,412
                                                  ------         ------      ------        ------
    Total Americas                               252,071        222,091      14,614        (1,140)
Europe, Middle East & Africa                     282,999        286,393       1,245         1,160
Asia Pacific                                     129,736        119,148        (642)        1,181
ACN Japan                                         16,293         16,608      (5,738)       (8,922)
                                                  ------         ------      ------        ------

     Total                                      $681,099       $644,240      $9,479       $(7,721)
                                                ========       ========      ======       ========


The following discusses first half results on a geographic basis:

Year-to-date  total Americas revenue  increased 13.5% to $252,071 from $222,091.
Excluding  the impact of currency  translation,  revenue  grew 14.9%.  Operating
income was $14,614,  compared with an operating loss of $1,140 in the first half
of 1996.

In the United States, revenue grew 11.1% to $151,513, led by strong performances
in Retail  Management  Services and Consumer  Panels.  Operating  income reached
$4,718, a $15,270  improvement  over the first half of 1996's $10,552  operating
loss.  The gain was the result of  increased  operating  efficiency  and revenue
growth.

In Canada and Latin America,  year-to-date  revenue grew 17.4%,  led by an 
increase in Latin America,  and combined growth in all of Canada's businesses. 
Operating income increased 5.1% to $9,896 from the prior year.

Revenue for the first half of 1997 in the Europe,  Middle East & Africa ("EMEA")
region declined 1.2% to $282,999,  due to the impact of the strong U.S.  dollar.
Revenue for EMEA grew 6.1% in local  currency,  resulting  from gains in Eastern
Europe and France and the new  acquisitions in South Africa,  Turkey and Israel.
Operating income increased $85, to $1,245 for the year.

Asia Pacific's year-to-date revenue increased 8.9% to $129,736, led by increased
sales in North Asia and Southeast  Asia.  Revenue for Asia Pacific grew 10.0% in
local  currency.  The region's  operating  loss was $642 compared with operating
income of $1,181 in 1996, due to higher overall operating  expenses in the first
quarter of 1997.

Revenue for ACNielsen  Japan was down  slightly from 1996 to $16,293.  Excluding
the impact of the strong U.S.  dollar in the first half of the year,  revenue in
local  currency was up 12.1%.  Japan  reduced its operating  loss by $3,184,  to
$5,738,  as higher  revenue and cost control  efforts  continued  the  operating
improvement.

                                          -12-


Condensed Consolidated Statements of Cash Flows
Six Months Ended June 30, 1997 and 1996

Net cash  provided by  operating  activities  for the six months  ended June 30,
1997,  totaled  $1,083  compared with net cash used of $7,870 for the comparable
period in 1996. The change primarily is the result of improved operating results
(net  income of $6,133 in 1997 as compared to a net loss of $17,484 in 1996) and
lower  postemployment  benefit  payments  ($8,290),  offset  by an  increase  in
accounts  receivable  ($19,435)  and  increased  payments  related  to the  1995
non-recurring charge ($5,280).

Net cash used in investing  activities  totaled $40,937 for the six months ended
June 30, 1997  compared  with  $44,084 for the  comparable  period in 1996.  The
decrease in cash used in investing activities primarily represents lower capital
expenditures ($8,959) and lower additions to computer software ($4,149),  offset
by increased  project  costs  included in other  investing  and the payments for
acquisition of businesses ($5,082).

Net cash used in  financing  activities  for the six months ended June 30, 1997,
totaled  $6,233  compared with cash provided by financing  activities of $54,397
for the comparable  period in 1996. The decrease in the cash provided of $60,630
primarily  reflected  the  absence  of  remittances  from D&B of  $41,876  and a
decrease in borrowings in the current year of $10,347 as compared with increases
in borrowings of $12,924 during the comparable period in 1996.


PART II.  OTHER INFORMATION

Item 1. Legal Proceedings.

        Information required by this item is contained in Note 5 -  
        Litigation, which is incorporated herein by reference.

Item 4. Submission of Matters to a Vote of Security Holders

        The Annual Meeting of Shareholders of the ACNielsen Corporation was held
        on April 16, 1997.

                                     -13-


        The following nominees for director named in the Proxy Statement dated 
        March 11, 1997 were elected at the Meeting by the votes indicated.

                                             For                      Withheld
        Donald W. Griffin                 44,132,880                  7,005,407

        Robert M. Hendrickson             44,143,052                  6,995,235

        Brian B. Pemberton                44,142,711                  6,995,576

        Nicholas L. Trivisonno            44,146,806                  6,991,481

        The votes in favor of the election of the nominees represent at least 
        86.3% of the shares voted for each of the nominees.

        The  ratification  of the selection of Arthur Andersen LLP as 
        Independent Public Accountants for 1997 was approved by the following 
        vote:

                                 For        Against       Abstain
        Number of shares     50,963,943     113,590        60,653

        The  proposal  to  approve  the  Company's  1996  Key  Employees'  Stock
        Incentive Plan was approved by the following vote:                 
                                                                        Broker
                                 For        Against       Abstain      Non-Votes
        Number of shares     32,820,922   14,324,939      235,523      3,756,802

        The proposal to approve the Company's 1996 Senior Executive Incentive 
        Plan was approved  by the following vote:
                                                                        Broker
                                 For        Against       Abstain      Non-Votes
        Number of shares     44,601,307    2,485,809      294,268      3,756,802


Item 6. Exhibits and Reports on Form 8-K.

(a)     Exhibits.
         (10) Material Contracts
             (i)  1996 ACNielsen Corporation Key Employees Stock Incentive Plan 
                  (As amended April 17, 1997)

         (27) Financial Data Schedule (filed electronically)

(b)     Reports on Form 8-K.

        There were no reports on Form 8-K filed during the quarter ended 
         June 30, 1997.

                                     -14-



                                   SIGNATURES



Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.




                                                  ACNIELSEN CORPORATION
                                                      (Registrant)

Date: August 12, 1997                     By:     /s/ROBERT J. CHRENC
                                                  ===========================
                                                  Robert J. Chrenc
                                                  Executive Vice President
                                                   and Chief Financial Officer



Date: August 12, 1997                     By:     /s/WILLIAM R. HICKS
                                                  ===========================
                                                  William R. Hicks
                                                  Vice President and Controller






















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