Exhibit 99.1

DELTA APPAREL REPORTS INCREASED SALES FOR THE FIRST QUARTER OF FISCAL YEAR 2004

DULUTH,  Ga.--(BUSINESS  WIRE)--October 17, 2003--Delta Apparel, Inc. (AMEX-DLA)
announces net sales of $30.8  million for the quarter ended  September 27, 2003,
up 6.6% from $28.9 million net sales achieved in the prior year quarter.

The higher sales were the result of a 21.3%  increase in unit volume,  partially
offset by a 12.1%  decrease in average  selling  prices.  The higher unit volume
resulted primarily from increased sales in heavyweight and private label styles.
In addition,  unit sales  increased in the  Company's  specialty  tee  products.
Pricing in the  marketplace  continued  to decrease  during the quarter  causing
Delta  Apparel's  average selling prices to decline from the prior year quarter.
The price  declines were  primarily in the basic white and colored  tees.  Delta
Apparel's  specialty tees continued to generate above average margins and helped
offset declining margins on basic tees.

Gross  profit as a  percentage  of net sales  decreased to 13.3% for the quarter
ended September 27, 2003 from 20.8% in the prior year quarter.  The $1.9 million
decrease  in gross  margin  for the  quarter  was  primarily  the  result of the
decrease  in  selling  prices,  offset  partially  by  increased  sales  volume,
decreased depreciation expense and other textile manufacturing improvements. The
lower  sales  prices  had an  unfavorable  impact  on the  gross  margin of $4.5
million.  Additional sales volume  contributed $1.3 million,  lower depreciation
expense  contributed $0.5 million and other textile  manufacturing  improvements
contributed $0.8 million to the gross margin for the quarter ended September 27,
2003.

Interest  expense was $154  thousand for the quarter  ended  September 27, 2003,
compared to $148  thousand in the prior year  quarter.  The increase in interest
expense  resulted  from an increase in the average debt  outstanding,  partially
offset by a reduction in the average interest rates.

The  effective  income  tax rate on pretax  income  for the three  months  ended
September 27, 2003 was 38.0%,  compared to 38.5% for the first fiscal quarter of
the prior year and 38.3% for the fiscal year ended June 28, 2003.

Net  earnings  for the quarter were $0.6  million,  or 1.9% of sales,  down $1.2
million from the prior year  quarter.  Basic and diluted  earnings per share for
the  quarter  ended  September  27,  2003 were $0.15 and $0.14 per share on 4.04
million and 4.17 million shares,  respectively.  Basic and diluted  earnings per
share for the  quarter  ended  September  28,  2002 were $0.44 and $0.43 on 4.05
million  and 4.21  million  shares,  respectively  (after  giving  effect to the
2-for-1 stock split  effective as of September 20, 2002). On September 27, 2003,
the Company had 4.06 million shares outstanding.




Accounts  receivable  increased  $2.8 million from  September  28, 2002 to $17.4
million on September  27, 2003.  The increase was primarily the result of higher
sales during the current year quarter.

Inventories on September 27, 2003 were $50.2 million,  up $3.0 million from June
28, 2003 and up $1.8 million from the prior year quarter. The increase from June
28, 2003 was  primarily  the result of a $1.5  million  increase  in  in-process
inventory  and a $1.6  million  increase  in  finished  goods.  The  increase in
inventory  was  primarily   the  result  of  planned   inventory   increases  in
anticipation  of increased  unit volume  sales.  The increase in inventory  from
September 28, 2002 was the result of a $6.1 million decrease in raw materials, a
$3.5 million  increase in in-process  inventory  and a $4.5 million  increase in
finished goods. In the prior year, the Company began increasing its raw material
inventory to take  advantage of lower cotton prices and to support its increased
textile  capacity.  The Company  lowered its raw  materials in the fourth fiscal
quarter of 2003 and expects to  maintain  its  current  levels of raw  materials
during fiscal 2004.  The Company  increased its  in-process  and finished  goods
inventory  from the prior year to support its new  distribution  centers and its
anticipated sales growth.

Robert W.  Humphreys,  President  and CEO,  commented,  "Pricing  for  commodity
activewear products remained  difficult;  however, we are pleased with the sales
growth that we achieved  during the quarter and expect  sales of our products to
continue to grow in unit and total dollar sales in our second fiscal quarter. We
made  progress  during the  quarter on our cost  reduction  programs,  including
improvements  in our  production  efficiencies,  improvements  in  our  material
utilization and reductions in our off quality  production.  We feel we have good
momentum and expect further cost improvements in the second quarter."

Commenting on the Company's recently  completed  acquisition of M. J. Soffe Co.,
Mr.  Humphreys  said,  "We are pleased to have  completed the  acquisition  this
month. M. J. Soffe Co. has a strong  management team in place that will continue
to direct this business.  We welcome all of the Soffe employees to Delta Apparel
and look forward to working with them in the coming years."

On a pro forma basis after giving effect to the  acquisition of M. J. Soffe Co.,
Delta  Apparel's  sales  would have been  approximately  $223.3  million and net
income would have been  approximately  $12.0 million for the twelve months ended
June 28, 2003.  Our fiscal year 2003  diluted  earnings per share on a pro forma
basis would have increased $1.43 to $2.88 per share.

M. J. Soffe was  founded in 1946 and has a long  history  of  profitability  and
growth in the branded  activewear  market.  For the twelve months ended December
31, 2002 Soffe had sales of  approximately  $96 million and served four distinct
channels  of  distribution.  The Soffe  brand is well  recognized  at  specialty
sporting  goods  stores and  department  stores.  In  addition  to these  retail
channels,  Soffe also  supplies  college  bookstores  and has a long  history of
producing  activewear  products for the U.S.  Military.  M. J. Soffe Co. employs
about 1,400 in the United States.




Delta  Apparel,  Inc. is a  vertically  integrated  marketer,  manufacturer  and
distributor of high quality knit apparel. Apart from the M. J. Soffe operations,
the Company  specializes  in selling a variety of  unembellished  short and long
sleeve  T-shirts,  golf shirts and activewear tops for the entire family,  which
are available to both the domestic and international marketplace; has operations
in six states,  two  company-operated  sewing  facilities  in  Honduras  and one
company-operated sewing facility in Mexico; and employs about 3,200 worldwide.


Statements  and other  information  in this press  release that are not reported
financial   results  or  other   historical   information  are   forward-looking
statements.  These are based on Delta Apparel's expectations and are necessarily
dependent  upon  assumptions,  estimates and data that the Company  believes are
reasonable  and  accurate  but  may  be  incorrect,   incomplete  or  imprecise.
Forward-looking  statements  are also subject to a number of business  risks and
uncertainties, any of which could cause actual results to differ materially from
those set forth in or implied by the forward-looking  statements.  The risks and
uncertainties  include,  among others,  changes in the retail demand for apparel
products,  the cost of raw materials,  competitive conditions in the apparel and
textile industries, the relative strength of the United States dollar as against
other currencies,  changes in United States trade regulations,  the discovery of
unknown  conditions (such as with respect to  environmental  matters and similar
items) and other  risks  described  from time to time in the  Company's  reports
filed with the Securities and Exchange Commission.  In addition, there are risks
and  uncertainties  associated  with the Soffe business that may not be known at
this time.  Accordingly,  any  forward-looking  statements  do not purport to be
predictions  of future  events or  circumstances  and may not be  realized.  The
Company  does not  undertake  publicly  to update or revise the  forward-looking
statements  even if it becomes  clear  that any  projected  results  will not be
realized.

Contact: Delta Apparel, Inc.
         Herb Mueller      678/775-6900


















SELECTED FINANCIAL DATA:
(In thousands, except per share amounts)
                                                                                                    Three Months Ended
                                                                                          Sept 27, 2003         Sept 28, 2002
                                                                                          -------------         -------------

                                                                                                          
Net Sales                                                                                $       30,802         $      28,883
Cost of Goods Sold                                                                               26,720                22,879
                                                                                         --------------         -------------
Gross Margin                                                                                      4,082                 6,004

SG&A                                                                                              3,059                 2,835
Other Income (Expense)                                                                               81                  (108)
                                                                                         --------------         -------------
Operating Income                                                                                  1,104                 3,061

Interest Expense                                                                                    154                   148
Taxes                                                                                               361                 1,122

                                                                                         --------------         -------------
Net Income                                                                               $          589         $       1,791
                                                                                         ==============         =============

Weighted Average Shares Outstanding
      Basic                                                                                       4,044                 4,053
      Diluted                                                                                     4,168                 4,209

Net Income per Common Share
      Basic                                                                              $         0.15         $        0.44
      Diluted                                                                            $         0.14         $        0.43


                                                                   Sept 27, 2003          June 28, 2003         Sept 28, 2002
                                                                   -------------          -------------         -------------
Current Assets
      Cash                                                          $      189             $      203            $     1,115
      Receivables, Net                                                  17,370                 22,196                 14,486
      Income Tax Receivable                                                416                    434                     -
      Inventories                                                       50,210                 47,174                 48,395
      Deferred Income Taxes                                                505                    620                    818
      Other Assets                                                       1,484                  1,689                  1,220
                                                                    ----------             ----------            -----------
Total Current Assets                                                    70,174                 72,316                 66,034

Noncurrent Assets
      Property, Plant & Equipment, Net                                  21,461                 22,077                 22,058
      Other Noncurrent Assets                                               39                     54                     97
                                                                    ----------             ----------            -----------
Total Noncurrent Assets                                                 21,500                 22,131                 22,155

                                                                    ----------             ----------            -----------
Total Assets                                                        $   91,674             $   94,447            $    88,189
                                                                    ==========             ==========            ===========


Current Liabilities
      Current Portion of Long Term Debt                               $  2,000             $    2,000            $     2,000
      Income Tax Payable                                                    -                      -                     789
      Other Current Liabilities                                         17,112                 16,033                 17,100
                                                                    ----------             ----------            -----------
Total Current Liabilities                                               19,112                 18,033                 19,889

Noncurrent Liabilities
      Long-Term Debt                                                     3,321                  7,865                  3,167
      Deferred Income Taxes                                              1,224                  1,162                    448
      Other Noncurrent Liabilities                                       1,567                  1,418                  1,275
                                                                    ----------             ----------            -----------
Total Noncurrent Liabilities                                             6,112                 10,445                  4,890

Stockholders' Equity                                                    66,450                 65,969                 63,410

                                                                    ----------             ----------            -----------
Total Liabilities and Stockholders' Equity                          $   91,674             $   94,447            $    88,189
                                                                    ==========             ==========            ===========