EXHIBIT 2.1

                               PURCHASE AGREEMENT

     THIS  AGREEMENT is hereby made this 1st day of April,  1997, by and between
The McCarty Company  ("McCarty") and BOWLIN Outdoor Advertising & Travel Centers
Incorporated ("Bowlin").

                              PURPOSE OF AGREEMENT

     Bowlin  desires to purchase  and McCarty  desires to sell all  tangible and
intangible  assets that  comprise  that portion of McCarty's  business  known as
"Pony Panels Outdoor Advertising."  Therefore,  in consideration of the premises
and of the mutual  representations,  warranties and covenants herein  contained,
the parties hereby agree as follows:

                              TERMS AND CONDITIONS

PURCHASE PRICE

          The purchase price shall be $4,200,000.00  Of that sum,  $4,200,000.00
     will be paid by wire  transfer  at closing by wire  transfer  to  McCarty's
     account at First Security Bank of New Mexico.  Account No.  XXXXXXXXX,  and
     the remainder,  $0.00,  will be placed in escrow to be paid to McCarty upon
     the completion of all documents,  assignments,  non-competition agreements,
     consents, and transfers contemplated by this agreement.  The purchase price
     shall be the sole consideration paid by Bowlin under this agreement.

DATE OF CLOSING

          The  parties  contemplate  that  Closing  shall take place on April 1,
     1997.  If  Closing  does not  occur  by that  date,  it will  occur as soon
     thereafter as Bowlin is able to complete its due  diligence  investigation.
     The parties  agree that  Bowlin's  obligation  to complete this purchase is
     contingent upon Bowlin being satisfied that all representations  made to it
     concerning McCarty's assets are true, that the financial condition,  books,
     and  accounts of McCarty are sound,  and that the value of the assets being
     transferred is not less than the purchase price.

TRANSFER OF ASSETS

          At  closing,  McCarty  shall  transfer  to  Bowlin,  free of all debt,
     encumbrances,  and liens, all tangible and intangible  assets that comprise
     that  portion  of  McCarty's   business   known  as  Pony  Panels   Outdoor
     Advertising,  including  but not  limited to all outdoor  advertising  sign
     structures,  lease agreements and leasehold rights,  licenses,  advertising
     contracts,  accounts receivable,  outdoor advertising permits and licenses,
     any and all  poster  displays  and  posting  equipment,  all shop and field
     equipment used in the promulgation and maintenance of business, all office


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     equipment  used in the operation of Pony Panels  business,  all  tradenames
     (including  all rights to the names  "Pony  Panels",  "Pony  Panel  Outdoor
     Advertising" and variants of those names), trademarks patents,  copyrights,
     trade secrets,  proprietary information,  and intellectual property rights.
     The assets  transferred  include but are not limited to those  contained in
     Schedule "A" attached hereto.

          Bowlin  will assume up to $10,000  plus $9,970  payable to Vital Signs
     and billed to Albuquerque  Dukes for $13,818 in trade payables as a part of
     the purchase assuming that receivables transferred are at least three times
     the payables assumed by Bowlin.  McCarty agrees to indemnify Bowlin against
     payables of any greater  amount.  The payables  Bowlin is assuming are only
     those payables listed in Schedule B attached hereto.

          McCarty  agrees to  satisfy  and pay the  outstanding  note with First
     Security Bank, and all amounts owed on the Mazada pickup listed on Schedule
     A.

          At closing  Bowlin will assume and perform all site lease and contract
     obligations identified on Schedule C attached hereto.

          Under no  circumstances  will  Bowlin  assume  any other  obligations,
     debts,  or  encumbrances  of McCarty or of Pony Panels,  including  but not
     limited to any  obligation  with regard to checking  accounts or payroll or
     other taxes.

DOCUMENTS TO BE EXECUTED

          McCarty  agrees to  execute  any and all  bills of sale,  assignments,
     transfers,  permits and any other documents  deemed  necessary by Bowlin to
     effectuate  the  transfer  of  assets  described  herein,  and  to  provide
     reasonable  assistance  to  Bowlin in  transferring  permits  required  for
     Bowlin's use and enjoyment of the assets and properties transferred by this
     agreement.

WARRANTIES

          McCarty represents and warrants to Bowlin as of the date hereof and on
     the closing date as follows (all representations and warranties being joint
     and several):

          (a)  AUTHORITY.  To the best of its  knowledge,  McCarty has the legal
          authority  to sell,  transfer,  and deliver to Bowlin the tangible and
          intangible  assets  of the  business  know  as  "Pony  Panels  Outdoor
          Advertising."

          (b)  TITLE.  To the  best  of  its  knowledge  McCarty  has  good  and
          marketable title to all properties, assets and leasehold estates, real
          and personal,  tangible and intangible,  to be transferred pursuant to
          this agreement subject to no mortgage, pledge, lien, conditional sales
          agreement, encumbrance or charge.



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          (c) INSURANCE. McCarty has delivered to Bowlin a list, complete in all
          material  respects as of the date of this agreement,  all of insurance
          policies carried by McCarty relating to the assets  transferred  under
          this  agreement.  McCarty carries  insurance,  which it believes to be
          adequate in character and amount,  with reputable  insurers in respect
          of its properties,  assets,  and business and such insurance  policies
          are still in full force and effect.

          (d)  VIOLATIONS,  SUITS,  CLAIMS,  ETC. To the best of its  knowledge,
          McCarty is not in default  under any law or  regulation,  or under any
          order of any court or federal,  state, municipal or other governmental
          department,  commission,  board,  bureau,  agency  or  instrumentality
          wherever  located,  and there  are (1) no  claims,  actions,  suits or
          proceedings  instituted or filed and (2) no claims  actions,  suits or
          proceedings  threatened  presently  or  which  in  the  future  may be
          threatened against or affecting McCarty at law or in equity, or before
          or by any federal, state, municipal or other governmental  department,
          commission, board, bureau, agency or instrumentality whenever located,
          and (3) there are no potential claims, demands,  liens,  encumbrances,
          or debts with regard to the asses that are the subject of this sale or
          that may create for Bowlin any environmental or regulatory liability.

          (e) TAX RETURNS.  To the best of its knowledge,  McCarty has filed all
          requisite  federal,  state and other tax  returns  due for all  fiscal
          periods  ended on or before the date of this  agreement.  There are no
          claims  against  McCarty  for  federal , state or other  taxes for any
          period or periods to and  including  the date of this  agreement,  the
          amounts shown as provisions  for taxes on the financial  statements of
          McCarty  as of the date of this  agreement  delivered  to  Bowlin  are
          sufficient  for the  payment  of all taxes of all kinds for all fiscal
          periods ended on or before that date.

          Bowlin represents and warrants to McCarty as of the date hereof and on
     the closing date as follows (all representations and warranties being joint
     and several):

          Bowlin has made such  examination  of McCarty's  books and records and
     assets as Bowlin deemed appropriate before entering into this agreement and
     has  entered  this  agreement  based  on its  own  investigation  of  these
     materials and the warranties made by McCarty.

COVENANTS

          Between the date of this agreement and the closing date:

          (a) McCarty's shareholders will cause McCarty to:

               (1) Carry on its outdoor  advertising  business in  substantially
               the  same  manner  as it has  heretofore  and not  introduce  any
               material new method of management, operation or



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               accounting;

               (2) Maintain  their  properties and facilities in as good working
               order  and  condition  as at  present,  ordinary  wear  and  tear
               excepted;

               (3) Perform all material obligations under agreements relating to
               or affecting its assets, properties and rights;

               (4) Keep in full force and effect present  insurance  policies or
               other comparable insurance coverage; and

               (5) Use its best  efforts to  maintain  and  preserve  its assets
               intact,   retain  its  present   employees   and   maintain   its
               relationships   with  suppliers,   customers  and  others  having
               business relations with it.

          (b) McCarty's  shareholders  will not permit McCarty without the prior
          written consent of Bowlin to:

               (1) Enter into any  contract or  commitment  or incur or agree to
               incur any  liability or make any capital  expenditures  except in
               the normal course of business;

               (2)  Create,  assume or permit to exist any  mortgage,  pledge or
               other  lien  or   encumbrance   upon  any  assets  or  properties
               transferred under this agreement,  whether now owned or hereafter
               acquired; or

               (3) Sell,  assign,  lease or otherwise transfer or dispose of any
               property or  equipment  subject to this  agreement  except in the
               normal course of business.

COMPETITION

          To  induce  Bowlin  to  enter  into  this   agreement  the  individual
     signatories  below,  Messrs.  McCarty and Mott further covenant that, for a
     period of five years from the date of this agreement, or in the case of any
     of them who become employed by Bowlin,  for a period of five years from the
     termination  of  that  person's  employment  from  Bowlin  or  any  of  its
     affiliated  companies,  they  will  not,  within  a  radius  of 50 miles of
     Albuquerque, New Mexico, as principal, agent, trustee or through the agency
     of any corporation,  partnership, association or agent or agency, engage in
     any business in competition with Bowlin or any of its businesses, and shall
     not be the owner of more than 1% of the  outstanding  capital  stock of any
     corporation (other than Bowlin or a corporation affiliated with Bowlin,) or
     a member or  employee  of any  partnership,  or an owner or employee of any
     other business in competition with Bowlin or any of its businesses. Messrs.
     McCarty and Mott  further  agree that Bowlin  shall be entitled to an order
     from a court


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     sitting in equity  enforcing this  noncompetition  agreement in addition to
     available  remedies at law.  Nothing in this  agreement  will prevent Brian
     McCarty from the performance of his duties as a member of Bowlin's Board of
     Directors.  In  the  event  that  the  provisions  of  this  noncompetition
     provision   should  ever  be  deemed  to  exceed  the  time  or  geographic
     limitations permitted by the applicable laws, then such provisions shall be
     reformed to the maximum  time or  geographic  limitations  permitted by the
     applicable laws.

INDEMNIFICATION

          McCarty agrees to defend,  indemnify and hold Bowlin harmless from and
     against  any and all claims and  demands of third  parties  relating to the
     assets  transferred  by this agreement or relating to the business known as
     Pony Panels Outdoor Advertising.

TAXES

          Real Estate and personal  property  taxes,  if any,  assessed or to be
     assessed  for the  current  calendar  or fiscal  year,  regardless  of when
     payable,  shall be  prorated  between  Bowlin and McCarty as of the closing
     date. Bowlin assumes no responsibility for any other taxes.

TRANSFER TAX

          Bowlin and McCarty shall pay any applicable taxes according to law.

RISK OF LOSS

          The risk of loss or destruction of or damage t the assets  transferred
     hereunder,  including inventory, fixtures, equipment and real property form
     any cause whatsoever at all times on or subsequent to the execution of this
     document but before closing shall be borne by McCarty.

BOWLIN'S REMEDIES

          Bowlin  shall be  entitled,  without  limitation,  to all  foreseeable
     incidental and consequential damages allowed by law resulting from a breach
     of  any  warranty  or   representation   or  covenant  of  McCarty  or  its
     shareholders  made  herein  including,  but not  limited  to,  all costs of
     litigation incurred, including reasonable attorney's fees.

          No  default  shall  occur,  and Bowlin  shall  have no remedy  against
     McCarty, until Bowlin gives written notice of a breach, loss, or default to
     McCarty and McCarty  shall fail within 30 days to affect a complete  remedy
     or cure or to provide full indemnification.

ARBITRATION


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          In the event of any dispute  arising from this  agreement.  New Mexico
     law  shall  apply.  Any  claims  or  controversy  between  McCarty  or  its
     shareholders and Bowlin arising out of or relating to this agreement or the
     sale and purchase of assets, shall be decided by arbitration at Albuquerque
     in accordance with Commercial Arbitration Rules of the American Arbitration
     Association by a single  arbitrator  appointed in accordance with the rules
     in effect  when  arbitration  is first  demanded  by any  party.  The award
     tendered by the arbitrator  shall be final and judgment may be entered into
     any court having jurisdiction.

FORCE MAJEURE

          At the time of closing,  all assets agreed to be sold hereunder  shall
     be delivered to Bowlin in the same condition as at the close of business on
     the date of this  agreement,  except  for  ordinary  use and wear  thereof,
     changes,  occurring in the ordinary course of business  between the date of
     this  agreement  and the date of  closing,  and damage or loss from  causes
     beyond the reasonable power and control of McCarty;  provided however, that
     if at the time of closing the buildings,  machinery,  equipment,  and other
     tangible  assets to be sold hereunder shall have suffered loss or damage on
     account of fire, flood, accident, act of war, civil commotion, or any other
     cause or event beyond the reasonable  power and control of McCarty (whether
     or not similar to the foregoing),  to an extent that substantially  affects
     the value of the property to be sold hereunder, Bowlin shall have the right
     at its  election  to  complete  the  purchase,  in which  event it shall be
     entitled to all insurance proceeds  (excluding use and occupancy  insurance
     proceeds)  collectible  by reason of such loss or damage or, if it does not
     so elect,  it shall  have the  right,  which  shall be in lieu of any other
     right or remedy whatsoever, to terminate this contract. In the latter event
     all parties shall be released  from  liability  hereunder.  If such loss or
     damage does not  substantially  affect the value of such  property,  Bowlin
     shall  complete  the sale but shall be entitled to all  insurance  proceeds
     (excluding use and occupancy insurance  proceeds)  collectible by reason of
     such loss or damage.  In any case where  Bowlin  shall  become  entitled to
     insurance  proceeds by reason of loss or damage to assets agreed to be sole
     hereunder as above  provided,  the purchase  price of the assets so lost or
     damaged shall not be reduced because of such loss or damage. Loss or damage
     shall be  considered  to affect  substantially  the value or said  property
     within  the  meaning of this  paragraph  if the book value of the assets so
     lost or  damaged  exceeds  ten per  cent  (10%)  in book  value of all such
     tangible assets.

          Except as provided above, if for any cause beyond the reasonable power
     and control of McCarty it shall be unable to complete the sale hereunder in
     accordance with its terms.  Bowlin may elect to accept as full  performance
     such partial performance by McCarty as shall not be so prevented,  or if it
     does not so elect, its sole and exclusive remedy shall be to terminate this
     contract.  In the  latter  event all  parties  shall be  released  from all
     liability hereunder.

BINDING EFFECT

          This agreement shall be binding upon the parties hereto,  their heirs,
     assigns or successors in


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     interest.

ENTIRE AGREEMENT

          This document  contains the entire  agreement  between the parties and
     supersedes all prior  agreements  between the parties,  if any,  written or
     oral, with respect to the subject matter thereof.

SIGNATURES IN COUNTERPART

          The  signatories to this agreement are signing at different  times and
     in different places. The parties agree that this agreement is fully binding
     even if each signatory signs a separate copy of this agreement.



AGREED:

BOWLIN OUTDOOR ADVERTISING & TRAVEL CENTERS INCORPORATED

By:      /s/ Michael L. Bowlin
         -------------------------------------
         Michael L. Bowlin
         President and Chief Executive Officer


THE McCARTY COMPANY

By:      /s/ Brian McCarty
         -------------------------------------
         Brian McCarty
         Chairman and Chief Executive Officer


/s/ Brian McCarty
- -------------------------------------
Brian McCarty
McCarty Shareholder


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/s/ T. Thomas Mott
- -------------------------------------
T. Thomas Mott
McCarty Shareholder



STATE OF NEW MEXICO           )
                              )ss.
COUNTY OF BERNALILLO          )

     The  foregoing  instrument  was  acknowledged  before me this day of April,
1997,  by Michael L. Bowlin,  President  and Chief  Executive  Officer of BOWLIN
Outdoor  Advertising & Travel Centers  Incorporated,  a Nevada  Corporation,  on
behalf of the corporation.


                                  Notary Public
My commission expires:




STATE OF                      )
                              )ss.
COUNTY OF                     )

         The foregoing  instrument was acknowledge  before me this day of April,
1997,  by Brian  McCarty,  Chairman and Chief  Executive  Officer of The McCarty
Company, a New Mexico Corporation, on behalf of the corporation.



                                  Notary Public
My commission expires:






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STATE OF                      )
                              )ss.
COUNTY OF                     )

     The foregoing instrument was acknowledge before me this day of April, 1997,
by Brian McCarty.



                                  Notary Public
My commission expires:





STATE OF                      )
                              )ss.
COUNTY OF                     )

     The foregoing instrument was acknowledge before me this day of April, 1997,
by T. Thomas Mott.


                                  Notary Public
My commission expires:







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                                                           EXHIBIT 2.1 Continued



                          SCHEDULE A/ Agreement Between
                             The McCarty Company and
                                   Bowlin Inc.


                               PONY PANELS ASSETS

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Vehicles

     1997 Mazda Pickup Truck        Model # B2300       $12,777.63 balanced owed
     1989 Isuzu Pickup Truck        Model # Q16         No balance
     1989 Mazda Pickup Truck        Model # B33         No balance
     1985 Chevrolet Pickup Truck    Model # C10         No balance
     1969 Chevrolet Truck           Model # C50         No balance
     Utility Trailer                                    No balance


Office Machines

     Computers*                          3                           No balance*
     Printers                            2                           No balance
     Fax Machines                        1                           No balance
     Copiers                             2                           No balance
     Postage Meter                       1                           Leased
     Typewriters                         2                           No balance
     Microwave Oven                      1                           No balance
     Refrigerator                        1                           No balance
     Slide Projector                     1                           No balance
     Merlin Telephones                   7                           No balance
     AT&T Control Unit                   1                           No balance

                                 * and software

Office Furnishings

     Sofa                                1                           No balance
     Love Seat                           1                           No balance
     End Tables                          3                           No balance
     Lamps                               3                           No balance
     Credenzas                           2                           No balance
     Conference Table W/Chairs           1/7                         No balance
     Desks                               8                           No balance
     Chairs                              6                           No balance
     Filing Cabinets                     10                          No balance
     Computer Stands                     2                           No balance
     Printer Stands                      1                           No balance
     Copier Stands                       1                           No balance
     Flip Card File                      1                           No balance
     Office Partitions                   5                           No balance
     Typewriter Stands                   1                           No balance
     Counter W/Shelves 8'                1                           No balance







                                                     PONY PANELS ASSETS (CONT'D)


Equipment


     Portable gas powered welder/generator                           No balance
     Extension ladders (3)                                           No balance
     Hook ladder                                                     No balance
     Beeline poster pasting machine                                  No balance
     Shop tables (4)                                                 No balance
     7hp portable auger                                              No balance
     Shop cabinet                                                    No balance
     Acetylene cutting torch                                         Leased
     Electric arc welder 220DC                                       No balance
     71/4" Craftsman circular saw-industrial                         No balance
     1/2" Craftsman drill-industrial                                 No balance
     Jig saw-industrial                                              No balance
     Craftsman 3-ddrawer tool box and hand tools                     No balance


Miscellaneous


     Slide show equipment (projector & tape player)                  No balance
     Paper cutter-manual                                             No balance


Sign materials (yard)


     8 each back-back sign structures
     2 each three-face structures
     18 square  corner  Tiffin sign faces (6' x 12') 11 round corner Tiffin sign
     faces (6' x 12')
     30'-8" diameter schedule 40 pipe                            All no balance