SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                    FORM 10-K

[X] Annual report pursuant to Section 13 or 15(d) of the Securities Exchange Act
    of 1934 for the fiscal year ended December 31, 1999 or

[ ] Transition report pursuant to Section 13 or 15(d) of the Securities Exchange
    Act of 1934.

                            NU SKIN ENTERPRISES, INC.
        ----------------------------------------------------------------
             (Exact name of registrant as specified in its charter)

   Delaware                          001-12421                  87-0565309
- --------------                    ----------------          ----------------
(State or other jurisdiction    (Commission File No.)        (IRS Employer
 of incorporation)                                          Identification No.)


                              75 West Center Street
                                Provo, Utah 84601
        ----------------------------------------------------------------
          (Address of principal executive offices, including zip code)

     Registrant's telephone number, including area code: (801) 345-6100

     Securities registered pursuant to Section 12(b) of the Act:

Title of each class                      Name of exchange on which registered
- -------------------                      ------------------------------------
Class A Common Stock, $.001 par value           New York Stock Exchange

     Securities registered pursuant to Section 12(g) of the Act: None

         Indicate by check mark whether the Registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
Registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days. Yes[X]  No [ ]

          Based on the closing  sales  price of the Class A Common  Stock on the
New York Stock  Exchange on March 10, 2000,  the  aggregate  market value of the
voting stock (Class A and Class B Common  Stock) held by  non-affiliates  of the
Registrant was $304,050,000. For purposes of this calculation, voting stock held
by officers,  directors,  and  stockholders  holding more than 10% of the voting
stock has been excluded.

         As of March 10, 2000,  32,003,086  shares of the  Registrant's  Class A
Common  Stock,  $.001  par  value  per  share,  and  54,606,905  shares  of  the
Registrant's Class B Common Stock, $.001 par value per share, were outstanding.

DOCUMENTS  INCORPORATED BY REFERENCE.  Portions of the Registrant's  1999 Annual
Report to  Stockholders  to be furnished to the  stockholders  of the Registrant
pursuant to Rule 14a-3(b) in connection with Registrant's 2000 Annual Meeting of
Stockholders  are attached hereto as Exhibit 13 and are  incorporated  herein by
reference  into  Parts  II and IV of this  Form.  Portions  of the  Registrant's
definitive  Proxy  Statement  for  the  Registrant's   2000  Annual  Meeting  of
Stockholders to be filed with the Securities and Exchange  Commission within 120
days after the  Registrant's  fiscal year end are  incorporated  by reference in
Part III of this report.

Indicate by check mark if disclosure of delinquent  filers  pursuant to Item 405
of Regulation  S-K is not contained  herein,  and will not be contained,  to the
best  of  the  Registrant's   knowledge,  in  definitive  proxy  or  information
statements  incorporated  by  reference  in Part  III of this  Form  10-K or any
amendment to this Form 10-K. [  ]
- --------------------------------------------------------------------------------





                                TABLE OF CONTENTS


PART I ......................................................................1

     ITEM 1.   Business .....................................................1
                    General .................................................1
                    Operating Divisions .....................................2
                         Nu Skin ............................................2
                         Pharmanex ..........................................4
                         Big Planet .........................................8
                    Regional Profiles .......................................10
                    Distribution System .....................................11
                    Competition .............................................16
                    Intellectual Property ...................................17
                    Government Regulation ...................................17
                    Employees ...............................................21
                    Risk Factors ............................................21
     ITEM 2.   Properties ...................................................28
     ITEM 3.   Legal Proceedings ............................................28
     ITEM 4.   Submission of Matters to a Vote of  Security Holders .........29

PART II .....................................................................31

     ITEM 5.   Market for Registrant's Common Equity and Related Stockholder
               Matters ......................................................31
     ITEM 6.   Selected Financial Data ......................................31
     ITEM 7.   Management's Discussion and Analysis of Financial Condition and
               Results of Operations ........................................31
     ITEM 7A.  Quantitative and Qualitative Disclosures About Market Risk ...31
     ITEM 8.   Financial Statements and Supplementary Data ..................31
     ITEM 9.   Changes In and Disagreements With Accountants on Accounting and
               Financial Disclosure .........................................31

PART III ....................................................................31

PART IV .....................................................................31

     ITEM 14.  Exhibits, Financial Statement Schedules, and Reports on
               Form 8-K .....................................................31

Signatures ..................................................................44


                                       i





                           FORWARD LOOKING STATEMENTS

         THIS ANNUAL REPORT ON FORM 10-K, IN  PARTICULAR  "ITEM 7.  MANAGEMENT'S
DISCUSSION AND ANALYSIS OF FINANCIAL  CONDITION AND RESULTS OF  OPERATIONS"  AND
"ITEM 1. BUSINESS," INCLUDE  "FORWARD-LOOKING  STATEMENTS" WITHIN THE MEANING OF
SECTION 21E OF THE SECURITIES EXCHANGE ACT OF 1934, AS AMENDED. THESE STATEMENTS
REPRESENT THE COMPANY'S EXPECTATIONS OR BELIEFS CONCERNING,  AMONG OTHER THINGS,
FUTURE REVENUE,  EARNINGS,  AND OTHER FINANCIAL  RESULTS,  NEW PRODUCTS,  FUTURE
OPERATIONS AND OPERATING RESULTS, AND FUTURE BUSINESS AND MARKET  OPPORTUNITIES.
THE COMPANY WISHES TO CAUTION AND ADVISE READERS THAT THESE  STATEMENTS  INVOLVE
RISK AND UNCERTAINTIES THAT COULD CAUSE ACTUAL RESULTS TO DIFFER MATERIALLY FROM
THE EXPECTATIONS AND BELIEFS  CONTAINED  HEREIN.  FOR A SUMMARY OF CERTAIN RISKS
RELATED  TO THE  COMPANY'S  BUSINESS,  SEE "ITEM 1.  BUSINESS  -- RISK  FACTORS"
BEGINNING ON PAGE 22.

         UNLESS THE CONTEXT REQUIRES OTHERWISE, REFERENCES TO THE COMPANY ARE TO
NU SKIN ENTERPRISES,  INC. AND ITS  SUBSIDIARIES.  IN THIS ANNUAL REPORT ON FORM
10-K,  REFERENCES TO "DOLLARS" AND "$" ARE TO UNITED  STATES  DOLLARS.  NU SKIN,
PHARMANEX,  INTERIOR DESIGN NUTRITIONALS,  "6S QUALITY PROCESS",  BIG PLANET AND
IDN ARE  TRADEMARKS OF THE COMPANY.  THE  ITALICIZED  PRODUCT NAMES USED IN THIS
ANNUAL  REPORT  ON FORM 10-K ARE  PRODUCT  NAMES AND  ALSO,  IN  CERTAIN  CASES,
TRADEMARKS  OF THE  COMPANY.  "IPHONE"  IS A TRADEMARK  OF  INFOGEAR  TECHNOLOGY
CORPORATION.

                                     PART I

ITEM 1.   BUSINESS

GENERAL

          Nu Skin  Enterprises  ("Nu Skin  Enterprises"  or the  "Company") is a
leading,   global  direct   selling   company  that  develops  and   distributes
premium-quality,  innovative personal care and nutritional products. The Company
also  markets  and  distributes  technology,   Internet  and  telecommunications
services and products.  Nu Skin Enterprises is one of the largest direct selling
companies in the world and currently  operates in 31 countries  throughout Asia,
North and South  America  and  Europe.  The  Company  distributes  its  products
exclusively  through a network  marketing  system.  The Company  currently has a
network of  approximately  500,000 active  distributors  located  throughout its
markets  that  purchase  products  for  resale  to  consumers  and for  personal
consumption.

          In March  1999,  the  Company  terminated  its  exclusive  license and
distribution  agreements with the Company's  privately owned  affiliate, Nu Skin
USA,  Inc.,  and  commenced  operations  in  the  United  States  through  a new
wholly owned   subsidiary.   In  May  1999,  the  Company   acquired  its  other
privately owned  affiliates  operating  in Canada,  Mexico and  Guatemala.  As a
result of these  transactions,  the Company now owns all of the Nu Skin entities
operating  everywhere  in the  world and the  right to  expand  into all  future
markets.  In July 1999,  the Company  completed the  acquisition  of Big Planet,
Inc., a  privately owned  direct selling  affiliate engaged in the marketing and
distribution  of  technology,   Internet  and  telecommunications  services  and
products.   In  connection  with  these  transactions  and  the  acquisition  of
Pharmanex,  Inc., a developer and  distributor  of nutritional  supplements,  in
October 1998, the Company began  transitioning  from managing its business based
on a geographic  model to managing its business based on product lines.  Each of
the Company's product-based divisions offers a distinct business opportunity for
the  Company's  distributors.  Each  division is also  managed and directed by a
distinct  management team. The Company first implemented its divisional strategy
in the United States in early 1999 and currently has three  operating  divisions
there.  The Company has  subsequently  introduced its  divisional  strategy into
certain Asian markets by launching the Pharmanex  business  opportunity  through
its Pharmanex division, most recently in Japan in February 2000.


                                      -1-





OPERATING DIVISIONS

         Nu Skin Enterprises  currently has three operating divisions:  Nu Skin,
which  offers  personal  care  products;  Pharmanex,  which  offers  nutritional
supplements;   and  Big  Planet,   which   offers   technology,   Internet   and
telecommunications products and services.  Presented below are the dollar amount
and percentage of revenue from the sale of Nu Skin products,  Pharmanex products
and Big Planet  products and  services for each of the years ended  December 31,
1997,  1998 and 1999.  This table should be read together  with the  information
presented in  "Management's  Discussion and Analysis of Financial  Condition and
Results  of  Operations,"  contained  in the  Company's  1999  Annual  Report to
Stockholders,  which is  incorporated by reference into this Form 10-K and which
discusses the costs associated with generating the aggregate revenue presented.

                           Revenue by Product Category
                          (Dollar Amounts in Thousands)





                        Year Ended              Year Ended              Year Ended
                     December 31, 1997       December 31, 1998       December 31, 1999
                   ---------------------   ---------------------   ---------------------
Product Category       $           %           $           %           $           %
- ----------------   ---------   ---------   ---------   ---------   ---------   ---------
                                                             
Nu Skin            $ 638,956       67.0%   $ 560,976       61.4%   $ 503,570       56.3%
Pharmanex (1)        314,466       33.0      352,518       38.6      379,241       42.4
Big Planet (2)            --         --           --         --       11,438        1.3
                   ---------   ---------   ---------   ---------   ---------   ---------
     Total         $ 953,422      100.0%   $ 913,494      100.0%   $ 894,249      100.0%
                   =========   =========   =========   =========   =========   =========
- ---------
<FN>
(1) The Company  acquired  Pharmanex in October  1998 and formally  launched its
products  in the United  States  and other  markets  in 1999.  Accordingly,  the
nutritional  supplement  revenue  reflected  in this  table for 1997 and 1998 is
primarily from sales of the Company's IDN  nutritional  supplement  line,  which
constituted the Company's  nutritional  product  offering prior to the Pharmanex
acquisition.

(2) The Company acquired Big Planet in July 1999.  Accordingly,  the table above
only  reflects  revenue for the period during which the Company owned Big Planet
(i.e.,  July 17, 1999 to December 31, 1999).  Big Planet's  revenue for the year
ended  December  31,  1998 was $14.7  million and its revenue for the year ended
December 31, 1999 was $21.8 million.
</FN>


NU SKIN

          OVERVIEW.  Nu Skin is the Company's original product line and business
opportunity and currently consists of premium-quality lines of over 100 personal
care products.  Nu Skin's strategy is to distribute  high quality  personal care
products and treatments that utilize advanced, innovative formulas. For example,
Nu Skin was one of the first companies to market topical applications of various
vitamins  including  Vitamins A, C and E. Other examples include the NU SKIN 180
ANTI-AGING  SKIN THERAPY  system,  a  scientifically  advanced  skin care system
designed to fight the signs of aging, and TRUFACE,  an innovative skin treatment
using a liquid crystal retinol delivery system.  In 1999, Nu Skin entered into a
nine-year  contract with Stanford  University for directed research on skin care
products  and  established  the Nu Skin  Center for  Dermatological  Research at
Stanford University's School of Medicine. Nu Skin seeks to take advantage of its
educated distributor force to provide consumers with a high level of information
and instruction about its products and guidelines for using them effectively.

         NU SKIN PRODUCTS.  Nu Skin's current personal care products are divided
into the following lines: face care, body care, hair care, color cosmetics,  sun
protection,  oral hygiene,  fragrance,  and specialty products.  Nu Skin offers
products  individually and in product sets that include a variety of products in
each product line.  The


                                   -2-





product sets are  especially  popular  during the opening phase of a new market,
when  distributors  and consumers are anxious to purchase a variety of products,
and during holiday and gift giving seasons in each market.

The  following  is a brief  description  of each product line within the Nu Skin
division:

          Face Care.  The face care line is Nu Skin's  premier  line of personal
care products and consists of 20 different  cleansers,  moisturizers and special
treatments.  Nu  Skin's  cleansers  and  moisturizers  allow  users  to  cleanse
thoroughly without causing dryness and to moisturize with effective  humectants.
These products  include:  TRUFACE,  an innovative  skin treatment using a liquid
crystal retinol delivery system;  REJUVENATING  CREAM, a facial  moisturizer and
one of Nu Skin's most popular  personal  care  products;  and PH BALANCE  FACIAL
TONER, a product combining aloe vera and other  ingredients  designed to prepare
the skin for effective moisturization.  Nu Skin's specialized treatment products
utilize  advanced  formulas and  ingredients  designed  for  specific  skin care
conditions.  Special treatment products include the  scientifically  advanced NU
SKIN 180  ANTI-AGING  SKIN THERAPY  system of products,  which was introduced in
1999. These products utilize  unparalleled  levels of lactic acids to help fight
the signs of aging  while  limiting  the  potential  for  irritation.  Specialty
treatments  include a variety of other products  including NU SKIN WHITE, a line
of pigment  lighteners,  and SKIN  BRIGHTENING  COMPLEX,  which is  designed  to
lighten skin color and diminish the  appearance of  discoloration  caused by sun
exposure and aging.

         Body  Care.  Nu  Skin's  line  of  body  care   products   incorporates
premium-quality ingredients to cleanse and condition skin. The body care product
line consists of 12 different  cleansers,  moisturizers and special  treatments.
The cleansers are formulated without soaps, which dry the skin, and include BODY
BAR,  a  non-soap  cleansing  bar.  Nu  Skin's  moisturizers  contain  light but
effective  humectants  and  emollients.  Body care  special  treatments  include
DERMATIC EFFECTS,  a body contouring lotion containing  extracts of hibiscus and
malvaceae  that  has  been  clinically  demonstrated  to aid in  preventing  the
appearance of cellulite and aging skin, and MHA REVITALIZING BODY LOTION,  which
combines  multiple  hydroxy acids.  Other popular  products in this line include
BODY SMOOTHER, a moisturizing lotion, and BODY CLEANSING GEL.

         Hair Care.  Nu Skin has  designed its hair care line,  HAIRFITNESS,  to
meet the needs of people with all types of hair and hair  problems.  Focusing on
the condition of the scalp and its impact on hair  quality,  Nu Skin's hair care
products use water-soluble conditioners like panthenol to reduce build-up on the
scalp and to promote healthy hair.  HAIRFITNESS  includes 12 products  featuring
CEREGEN, an innovative wheat-based complex of conditioning molecules designed to
enhance hair repair. In April 1999, Nu Skin introduced a hair care line, KANURE,
specifically  designed and  formulated  for the Brazilian  market to address the
natural properties of severely dry and curly hair.

         Color Cosmetics. Nu Skin's color cosmetics line, NU COLOUR, consists of
13  talc-free  products  with over 150 SKU's  including  eye  shadow,  lipliner,
lipsticks,  mascara,  blush and finishing  powder.  Nu Skin relaunched a new and
revised NU COLOUR line in 1999 with new packaging and new shades.

         Sun  Protection.  Nu Skin  designed  its line of  SUNRIGHT  products to
provide sun screen protection with  non-irritating  and non-greasy  ingredients.
The sun  protection  line includes two sun screen  products and a sun screen lip
balm.

         Oral Hygiene. Nu Skin has an exclusive license to offer for sale in the
direct  selling  channel a line of oral health care products under the trademark
AP-24. AP-24 incorporates anti-plaque technology designed to help prevent plaque
build-up 24 hours a day.  The product  line  includes  various  oral health care
products including toothpaste, mouthwash and floss.

         Fragrance.  Nu Skin offers  fragrances under the trademarks SAFIRO and
BELIEVE.

         Specialty  Products.  EPOCH is a line of  ethnobotanical  personal care
products created in cooperation with well known  ethnobotanists.  These products
unite natural  compounds  used by indigenous  cultures with advanced  scientific
ingredients.  This product line consists of various products  including  GLACIAL
MARINE MUD, a revitalizing


                                      -3-




clay mask containing beneficial sea botanicals, EPOCH ANTISEPTIC HAND SANITIZER,
a product containing  lavender that disinfects hands, and FIREWALKER FOOT CREAM,
created specifically to soothe and rejuvenate tired, aching feet.

         NUTRIOL is another line of specialty products that Nu Skin is licensed
to sell in the direct selling channel.  The NUTRIOL product line is manufactured
in  Europe  and   consists   of  two  hair  care   products   that   incorporate
mucopolysaccharide,  a proprietary ingredient.  NUTRIOL products are designed to
replenish vital minerals and elements.

         NU SKIN PRODUCT DEVELOPMENT.  The product development philosophy for Nu
Skin is  represented by its marketing  slogan:  "All of the Good and None of the
Bad." Nu Skin products do not contain soaps and other harsh  cleansers  that can
dry and irritate skin,  undesirable  oils such as lanolin,  elements known to be
irritating and pore clogging, and conditioning agents that leave heavy residues.
Nu Skin is also committed to continuously  improving its evolving  personal care
product  formulations to incorporate  innovative and proven ingredients into its
product line. A recent  example of Nu Skin's product  development  capability is
the NU SKIN 180  ANTI-AGING  SKIN THERAPY  system,  one of the first products to
utilize  significantly higher levels of alpha and beta hydroxy acids for topical
application while minimizing the risk of irritation.

         For product  development support in personal care, Nu Skin relies on an
advisory board comprised of recognized  authorities in various  disciplines.  Nu
Skin utilizes its  directed-research  agreement with Stanford University Medical
Center's  Department of Dermatology for directed research and clinical trials of
Nu Skin products or materials.  Nu Skin also  evaluates a significant  number of
product ideas presented by distributors,  vendors, and other outside sources. Nu
Skin utilizes its strategic relationships with vendors for directed research and
development work.

         NU SKIN  SOURCING  AND  PRODUCTION.  In order to maintain  high product
quality,  Nu Skin  acquires  its  ingredients  and  products  from  reliable and
reputable  suppliers  that Nu Skin  considers  to be  superior  sources  of such
ingredients and products.  For  approximately  eight years, Nu Skin has acquired
ingredients and products from a supplier that currently  manufactures 53% of its
personal care products.  Nu Skin's current  contract with this supplier  expires
this year, but Nu Skin expects to renew the contract for an additional  term. Nu
Skin also has ongoing  relationships  with secondary and tertiary  suppliers who
supply remaining products and ingredients. Nu Skin believes that in the event it
is unable to source any products or ingredients from its major supplier it could
produce or  replace  such  products  or  substitute  ingredients  without  great
difficulty  or  significant  increases  in the cost of goods sold from its other
secondary and tertiary suppliers.

PHARMANEX

         OVERVIEW.  Following the  acquisition of Pharmanex in October 1998, the
Company consolidated its existing Interior Design Nutritionals,  or IDN, product
line with the Pharmanex  product line of  nutritional  supplements.  The Company
believes that combining  Pharmanex's  research and development  capabilities and
its nutritional and botanical  supplements  with the Company's  existing product
development  resources and vitamin and mineral products,  including its flagship
product, LIFEPAK, helps position the new Pharmanex division to penetrate further
the growing nutritional  supplement market. The new Pharmanex division currently
offers over 60 nutritional  supplements  and nutri-food  products.  The separate
Pharmanex  business  opportunity has been launched in the United States,  Japan,
Taiwan, Hong Kong and South Korea.

         Pharmanex believes that the nutritional  supplement market is expanding
globally because of changing dietary patterns, an increasingly  health-conscious
population and a growing amount of scientific  evidence  supporting the benefits
of using vitamin and natural self-care products and supplements.  Pharmanex also
believes  that  its  scientifically-substantiated  nutritional  supplements  are
particularly  well-suited to network  marketing  because the average consumer is
often  uneducated or confused about  nutritional  supplements,  particularly the
importance of scientific  substantiation.  The direct  selling  channel can be a
more effective method than traditional  retailing  channels to educate consumers
about the benefits of nutritional  supplements and to differentiate  the quality
and benefits of its products from those offered by competitors.


                                      -4-





         In  January  1999,  Pharmanex  discontinued  selling  its  products  in
traditional  retail channels where they had been distributed  before the Company
acquired  Pharmanex.  Pharmanex  nutritional  and botanical  supplements are now
available exclusively through the Company's distributor network, which Pharmanex
believes  can educate  consumers  more  effectively  about  these  products on a
person-to-person   basis.   Consistent  with  this  personal  selling  approach,
Pharmanex  also allows  small,  independent  pharmacies  to retail its  products
because these  pharmacies tend to provide  personalized  service and accommodate
the flow of information to consumers on a person-to-person basis.

         PHARMANEX PRODUCTS.  Pharmanex's  nutritional supplements are currently
distributed  under the brand names Pharmanex and IDN. As the Pharmanex  business
opportunity  and the  Company's  divisional  strategy  are rolled out to markets
outside  of the  United  States,  and  as  new  versions  of  IDN  products  are
introduced,   Pharmanex   anticipates  that  a  number  of  products   currently
distributed  under the IDN brand will be distributed  under the Pharmanex  brand
name.

         Pharmanex's  nutritional supplements currently include the LIFEPAK line
of multivitamin,  mineral and phytonutrient  supplements and a line of self-care
nutritional  supplements.  Pharmanex  also  offers  nutritional  products in the
following lines: weight-management,  nutritious foods and snacks, and sports and
fitness products.  Pharmanex also sells a water filtration system. Pharmanex has
designed its  nutritional  products to promote  healthy,  active  lifestyles and
general  well-being when used in conjunction  with proper diet and exercise.  In
1999,  many  of  the  nutritional  and  botanical  supplements  acquired  in the
Pharmanex  acquisition  were  introduced in the United States and selected Asian
markets.

         Pharmanex must often  reformulate its  nutritional  products to satisfy
strict regulatory requirements in many of the Company's different markets. While
each  product's  concept and  positioning  are  generally  the same,  regulatory
differences between markets result in some product ingredient  differences.  For
example,  Japanese  regulations  and  consumer  preferences  mandate  the use of
tablets  instead  of  gelatin  capsules  that are  typically  used in the United
States.  See "-- Government  Regulation" for more  information  about government
regulation of Pharmanex's nutritional products.

         The following is a brief description of each of the nutritional product
lines within the Pharmanex division:

         Multivitamin/Mineral Supplements. This product line consists of various
vitamin,  mineral and antioxidant  supplements,  including LIFEPAK.  The LIFEPAK
family of products,  the core Pharmanex nutritional  supplement,  is designed to
provide a beneficial mix of nutrients including vitamins, minerals, antioxidants
and phytonutrients, which are nutrient extracts from plants. The introduction of
LIFEPAK in the United States in 1992 and Japan in 1995 resulted in a significant
increase in the Company's revenue.  Sales of LIFEPAK accounted for approximately
20% of the Company's total revenue in 1999. Pharmanex currently sells LIFEPAK in
14 markets,  including the United  States,  Japan and Taiwan.  Pharmanex  offers
LIFEPAK in different  formulations to meet the unique needs of adults generally,
women, seniors,  teenagers and pregnant women. LIFEPAK was recently reformulated
to include  catechins  derived from TEGREEN 97, a Pharmanex  product  containing
high levels of green tea polyphenols.

         Self-Care Nutritional Supplements. Pharmanex currently offers a line of
self-care  natural  nutritional   supplements  which  are  nutritional  products
designed to meet the personalized needs of the user in the following areas:

                  *        Energy/Stamina
                  *        Heart Health
                  *        Antioxidant Protection
                  *        Relaxation
                  *        Immune System Support
                  *        Women's Health
                  *        Special Needs


                                      -5-





These self-care  dietary  supplements  are designed to provide  consumers with a
specific,  consistent level of the desired dosage of the important components of
the supplement.  In addition,  Pharmanex  implements  quality control  processes
designed to enhance its ability to keep products free from contaminants.

         The principal products in this line include  CHOLESTIN,  CORDYMAX CS-4,
TEGREEN 97 and BIOGINGKO  27/7.  CHOLESTIN is a nutritional  supplement  derived
from the  fermentation  of a strain  of red  yeast on rice  substrate.  A recent
double-blind,  placebo-controlled  study  conducted at the UCLA Center for Human
Nutrition and  published in the February  1999 issue of the AMERICAN  JOURNAL OF
CLINICAL  NUTRITION  demonstrated  the  effectiveness of CHOLESTIN in helping to
promote healthy  cholesterol  levels. In February 1999, a Federal District Court
judge ruled that  CHOLESTIN  could be legally sold as a  nutritional  supplement
under the Dietary Supplement Health and Education Act of 1994. The Food and Drug
Administration (the "FDA") had previously  challenged the status of CHOLESTIN as
a dietary  supplement,  claiming it was a drug and could not be marketed without
FDA approval.  The FDA has appealed the decision that CHOLESTIN can be sold as a
nutritional supplement.

         CORDYMAX  CS-4 is a  nutritional  supplement  designed  to help  reduce
fatigue.  Several clinical trials have been conducted on this product which have
demonstrated  that  CORDYMAX  CS-4 can help  reduce  fatigue.  CORDYMAX  CS-4 is
offered as a stand-alone  product and in a  combination  product with St. John's
Wort, a positive mood enhancer,  distributed under the trademark BIO ST. JOHN'S.
In addition,  Pharmanex  offers  BIOGINKGO  27/7, a ginkgo  biloba  extract that
promotes  blood  circulation  to the brain,  arms and legs,  and  TEGREEN  97, a
supplement  that  contains  a  concentrated  level of  decaffeinated  green  tea
polyphenols, potent antioxidants found in green tea.

         In 1999, Pharmanex also introduced VENIX, a product designed to promote
sexual well-being,  and REISHI, a popular botanical  supplement in the Company's
Asian markets,  particularly  Taiwan.  This product line also includes a line of
other standardized  botanical and dietary  supplements  including PANAX GINSENG,
KAVA KAVA, ECHINACEA,  GARLIC, HAWTHORN, OPTIMUM OMEGA and others that similarly
have been formulated to meet a broad range of health needs.

         Nutritious  and  Healthy  Snacks.  As part of its  mission to promote a
healthy lifestyle and long-term wellness,  Pharmanex's  NUTRI-FOODS product line
includes  nutritional drinks such as ALOE FOUNTAIN,  which contains  organically
grown aloe  vera,  and SPLASH C with aloe  vera,  a healthy  beverage  providing
significant amounts of Vitamins C and E as well as calcium in each serving. This
product line also includes meal supplements such as nutritious snack bars.

         Sports and Fitness Products. The SPORTRITION line of sports and fitness
products caters to health  conscious  individuals with active  lifestyles.  This
product line consists of a packaged group of nutritional  supplements offering a
comprehensive,  flexible  program for individuals who desire to improve athletic
performance.  Products  in the  SPORTRITION  line  include  OVERDRIVE,  a sports
supplement  that features  antioxidants,  B vitamins and chromium  chelate,  and
PROGRAM-16 protein bars, designed to provide nutritional support for individuals
involved in strenuous exercise.

         Weight  Management.  The  HEALTHTRIM  2000  weight  management  program
includes a line of nutritional  products designed to provide nutritional support
to weight  conscious  individuals.  These  products  include  fiber  supplements
marketed under the product names  FIBRENET and FIBRENET  PLUS,  LIFEPAK TRIM and
other related products.

         Image Solutions.  In 1999,  Pharmanex  introduced a line of nutritional
supplements  designed to create  outward  beauty  from  within.  These  products
include HAIR  FORMULA,  designed to promote and  maintain  healthy hair and VEIN
FORMULA, designed to promote circulatory and leg vein health.

         Specialty  Products.  In  the  fourth  quarter  of  1998,  the  Company
introduced a  high-performance  home water filtration system in Japan. The water
filtration  system was  subsequently  introduced  in other  Asian  markets.  The
FOUNTAIN  FRESH  filtration  system was  designed  by and is being  manufactured
exclusively for the Company by CUNO  Incorporated,  a worldwide  manufacturer of
home and industrial filtration systems.


                                      -6-




         PHARMANEX PRODUCT DEVELOPMENT. Pharmanex is committed to providing high
quality, standardized and substantiated nutritional supplements. This philosophy
has led to Pharmanex's  commitment to avoid  stimulants and any ingredients that
are reported to have any  long-term  addictive or harmful  effects,  even if the
short-term  effects may be desirable.  Pharmanex  believes that it is one of the
few  nutritional  supplement  companies in the United States that has a research
and development  program modeled after the  pharmaceutical  industry.  Pharmanex
believes  that this  research  and  development  capability  provides it with an
important competitive advantage in the industry. Moreover, because a substantial
portion of Pharmanex's research and development  activities are conducted in the
Peoples'  Republic of China (The "PRC"),  it believes that it is able to conduct
quality  research and  development  work as well as initial  clinical  trials in
higher  numbers  due to the  significantly  lower cost than would be incurred if
Pharmanex conducted comparable work in the United States.

         Pharmanex   utilizes  its  "6S  Quality  Process"  in  its  development
activities,  which is designed to provide a precise,  standardized,  recommended
dosage of each beneficial  natural  ingredient in every capsule.  The 6S Quality
Process generally involves the following steps:

     *    SELECTION. Conducting a scientific review of research and databases in
          connection with the selection of potential  products and  ingredients,
          and determining the authenticity,  usefulness and safety standards for
          such potential products and ingredients.

     *    SOURCING.  Investigating potential sources,  evaluating the quality of
          such sources and performing  botanical and chemical  evaluations where
          appropriate.

     *    STRUCTURE. Determining the structural profile of natural compounds and
          active ingredients.

     *    STANDARDIZATION.   Standardizing   the   product   to  at  least   one
          biologically relevant active ingredient.

     *    SAFETY.   Assessing  safety  from  available   research,   and,  where
          necessary,  performing  additional  tests such as microbial  tests and
          chemical analyses for toxins and heavy metals.

     *    SUBSTANTIATION. Reviewing documented pre-clinical and clinical trials,
          and, where necessary and appropriate,  initiating studies and clinical
          trials sponsored by Pharmanex.

         Pharmanex employs approximately 50 scientists at its dedicated research
and  development  center in Shanghai,  the PRC,  and at its Provo,  Utah and San
Francisco, California offices. Pharmanex also has working relationships with 150
other independent scientists including an advisory board comprised of recognized
authorities  in  related  disciplines.   In  addition,   Pharmanex  evaluates  a
significant  number of product ideas presented to it by  distributors  and other
outside sources.  Pharmanex has established  collaborative agreements with three
prominent  universities and research  institutions in the PRC:  Shanghai Medical
University,  Beijing Medical University and the Institute of Materia Medica. The
staffs of these  institutions  include  scientists  with  expertise  in  natural
product chemistry, biochemistry,  pharmacology and clinical studies. Pharmanex's
research  and   development   center  in  Shanghai   coordinates  and  validates
Pharmanex's  collaborative  efforts  with  these  institutions.  Pharmanex  also
currently has  collaborative  research and clinical  study programs with several
major  university  research  centers in the United States,  including  UCLA, the
Rippe  Center  for  Clinical  Lifestyle  Research,   Columbia  University,   the
University  of Kansas,  and  internationally  with the  University  of Hong Kong
School of Medicine.  The Company's  research and development  expenditures  have
increased substantially following the acquisition of Pharmanex, but still do not
represent  a  material   portion  of  the  Company's   selling,   general,   and
administrative expenses on a consolidated basis.

         PHARMANEX  SOURCING AND  PRODUCTION.  Substantially  all of Pharmanex's
nutritional  supplements and  ingredients,  including  LIFEPAK,  are produced or
provided by third-party  suppliers that Pharmanex considers to be among the best
suppliers of such products and/or ingredients. Pharmanex currently relies on two
unaffiliated  suppliers for  approximately  50% of its nutritional  supplements.
Pharmanex  believes  that, in the event it were unable to source any products or
ingredients  from these  suppliers or its other current  suppliers other than as
described  below,  it could  produce  or replace  such  products  or  substitute
ingredients without great difficulty or


                                      -7-





significant  increases in the cost of goods sold.  CORDYMAX  CS-4, a nutritional
supplement,  is sourced  from a sole  supplier in the PRC pursuant to a contract
expiring in 2006.  CHOLESTIN is currently  sourced from a supplier pursuant to a
contract that expires in 2016. The Company  recently  amended a contract with an
additional supplier to obtain a perpetual license to purchase a red yeast strain
that can be used to make  CHOLESTIN.  This  contract  is valid  for all  markets
outside of the PRC and will allow the  Company to  utilize  other  suppliers  to
manufacture  CHOLESTIN if necessary.  Pharmanex also maintains an extraction and
purification  facility located in Huzhou,  Zhejiang Province,  the PRC, where it
currently produces the extracts for BIOGINKGO 27/7 and TEGREEN 97 products.

         Pharmanex has contract  cultivation  areas in the PRC.  Because some of
Pharmanex's  natural and botanical products such as BIO ST. JOHN'S and BIOGINKGO
27/7 come from crops that can only be harvested once a year,  problems with such
crops could limit Pharmanex's ability to produce such products.  In addition, as
these  products  can only be produced  once a year,  Pharmanex  must rely on the
accuracy of its estimates of product requirements in sourcing these products. If
Pharmanex  underestimates  its  product  requirements,  it may  not be  able  to
re-stock  such product  until the next growing  season.  To help  mitigate  this
problem,  Pharmanex  continues  to work on sourcing  raw  materials  in both the
Northern and Southern hemispheres to provide for two separate growing seasons.

BIG PLANET

         OVERVIEW.  The  Internet  is rapidly  emerging  as a global  medium for
communications  and electronic  commerce.  The recent growth of the Internet and
electronic  commerce is effecting  significant changes in traditional methods of
information  delivery  and product  purchasing.  In  addition,  deregulation  of
telecommunications  and the growth in wireless  communications  have resulted in
changes and opportunities in the  telecommunications  markets.  In 1999, Nu Skin
Enterprises  acquired  Big Planet,  Inc.,  a  privately owned  affiliate  of the
Company  that  began  operations  in the  United  States  in  April  1998.  This
acquisition  provided  Nu  Skin  Enterprises  with  a new  business  opportunity
involving  technology,  Internet  and  telecommunications  products and services
allowing Nu Skin Enterprises to:

     *    Take  advantage of the  opportunities  provided by the rapid growth of
          the technology, Internet and telecommunications markets,

     *    Appeal to a broader base of customers and distributors,

     *    Utilize the strength and  competitive  advantages of its  distribution
          system to reach new segments of the marketplace, and

     *    Leverage Big Planet's expertise in the Internet to better leverage the
          Internet and Web with the Nu Skin and Pharmanex divisions.

         Big Planet's core strategy is to be an  "InterNetworking"  company that
combines the global Internet revolution with the power of network marketing. The
Company believes that technology,  Internet and telecommunications  products are
highly  compatible with its  distribution  system and that Big Planet provides a
compelling business opportunity for  technology-oriented  entrepreneurs desiring
to  participate  in the Internet  revolution.  Big Planet  leverages  the direct
selling  expertise of the Company's  distributor force to provide high levels of
service to its customers in a product area that is often confusing to consumers.
Big Planet trains its  distributors to educate  consumers as needed to help them
understand and take advantage of the latest technology products.

         Big  Planet's  current  business  model  is  based  on a  three-pronged
strategy:

    *    Introducing   convenient  and  simple-to-use   devices  to  access  the
         Internet;


                                      -8-





    *    Connecting  customers to the Internet as an Internet  Service  Provider
         ("ISP") and  offering  various  long  distance  and other  Internet and
         telecommunications products and services; and

    *    Offering a destination,  or Internet community,  for its customers once
         they are online  where they can  conveniently  shop and gain  access to
         other services and information.

         BIG PLANET PRODUCTS. Big Planet's product offering is structured around
its three-pronged objective of providing devices,  connections and destinations.
Big Planet has invested  significantly in local  infrastructure for its Internet
and operation support  facilities.  Big Planet also has entered into contractual
relationships  with several  industry-leading  technology  companies,  including
Qwest Communications,  AT&T Wireless, UUNet, SkyTel, IBM, I-Link,  Incorporated,
and other key vendors, to provide convenient and reliable  technology,  Internet
and telecommunications  products and services. Big Planet's distributors receive
commissions  based on Big  Planet's  gross  margin on each sale of  products  or
services,   including  monthly  recurring  service  charges,  or  based  on  the
commission  received by Big Planet with  respect to  products  sold  directly by
third-party vendors to Big Planet's customers.

         Devices.  Big Planet has chosen the IPHONE as an introductory  product,
which  suits the needs and  experience  levels  of its  users.  The  IPHONE is a
technologically-advanced  telephone that provides simple and convenient Internet
access via a touch screen and pull-out  keyboard and supports  hypertext  markup
language  ("HTML").  The phone also  includes  speaker,  speed-dial,  directory,
caller-identification  and  voicemail  features.  The  IPHONE was  developed  by
InfoGear Technology Corporation.  Big Planet has licensed the exclusive right to
market  the  IPHONE in the  multi-level  marketing  sales  channel in the United
States.  In September  1999, Big Planet launched a free IPHONE  campaign,  which
allows  a  customer  to  obtain  an  IPHONE  free of  charge  with a  three-year
subscription to Big Planet's Internet and long-distance  services. Big Planet is
currently  evaluating options for an IPHONE-like device for its Japan market.

         Connections.  Big  Planet  provides  dial-up  Internet  access  to  its
customers  through three separate  access plans designed to cover the needs of a
broad  demographic  group of  consumers.  As with many  other  Internet  service
providers,  Big Planet outsources  Internet access through a nationwide backbone
network of more than 2,900 dial up access sites, or "POPS," in cities throughout
the United  States,  which Big Planet  believes is currently  one of the largest
network of POPS in the United  States.  Big Planet  currently has  approximately
40,000 Internet  service  customers.  The Internet Service includes easy to use,
reliable and competitively  priced Internet access,  electronic mail and content
filtration for distributors and consumers.  Big Planet also provides a powerful,
yet easy-to-use tool for creating and maintaining  sophisticated Web sites which
is designed for the small business segment of the Internet, including Big Planet
representatives.  Big  Planet  currently  hosts  approximately  15,000 Web sites
primarily for individuals and small businesses.

          Big Planet currently offers domestic and international  long distance,
prepaid  calling cards,  paging  products and services and personal 800 numbers.
Big Planet offers both  residential and business long distance  services through
its  relationship   with  Qwest   Communications.   As  of  December  31,  1999,
approximately 30,000 customers were subscribed for long-distance service through
this  relationship.  In  February  2000,  Big  Planet  contracted  with  I-Link,
Incorporated  ("I-Link"),  an enhanced voice and data communications company, to
obtain the exclusive global network  marketing channel  distribution  rights for
I-Link's products and services.  Under the agreement,  I-Link's existing network
marketing  representatives,  together  with their  existing  customers and sales
volume, were transitioned to Big Planet and Big Planet began buying products and
services  from I-Link on a  wholesale  basis.  The  primary  product is I-Link's
"V-Link"  which  provides  enhanced  communications  capabilities  to  customers
including unified messaging of voicemail,  e-mail and fax, and "find-me,  follow
me"  features  that  allow a  single  phone  call to ring to  various  different
telephone  devices  such as cell,  office and home.  Big Planet has also entered
into  agreements  to offer  wireless  telecommunications  services  through AT&T
Wireless  and  through  the Sprint PCS  network.  Big Planet also has a business
relationship  with  SkyTel,  which  allows Big Planet to sell  SkyTel's  prepaid
paging products, including SkyTel's BEEPWEARPRO pager watch.


                                       -9-





          Destination. The Big Planet online store, www.bpstore.com, provides an
online shopping environment to Big Planet distributors and their customers.  The
Big Planet store was initially  opened in September  1998 and  currently  offers
access to a wide  selection  of products and services  from  numerous  different
vendors in addition to Nu Skin and  Pharmanex  products.  Big Planet has entered
into agreements  which link the Big Planet online store to Web sites of over 150
online  retailers such as  OnlineOfficeSupplies.com,  ToysRus.com,  Borders.com,
Outpost.com,  DVDExpress and  Flowerclub.com.  Distributors  earn commissions on
purchases by their customers through the online store and these affiliate sites.
The Big Planet portal,  my.bigplanet.com,  completes the Internet community that
Big Planet provides,  offering  customers various sources of information such as
weather  forecasts,  stock  quotes and other  services,  including  a  concierge
service.  The  concierge  service  allows  Big  Planet  customers  to  utilize a
live-operator and Internet-search service that offers a personalized alternative
to today's traditional Web-based search engines.

         BIG  PLANET  PRODUCT   DEVELOPMENT.   To  date,  Big  Planet's  product
development  has focused on developing its Internet  facilities and  operational
systems in order to develop  operational  and  support  platforms  necessary  to
ensure consistent  services and provide for the introduction of new products and
services. Big Planet continues to identify and secure contractual  relationships
with  various  vendors  and  suppliers  that  will  enable  Big  Planet  to sell
competitively-priced  technology,  Internet and telecommunications  products and
services through its distribution channel. In addition,  Big Planet is committed
to identifying and securing  contractual  relationships with various vendors and
suppliers  for a wide  selection of products for sale through its online  store.
Big Planet is evaluating the next generation of Internet  devices  including set
top boxes, Internet appliances,  cellular phones and wireless personal assistant
devices that connect to the Internet.

          BIG PLANET  SOURCING AND  PRODUCTION.  Because the Internet is the key
component of Big Planet's  business  and  strategy of  controlling  its customer
relationships,  Big  Planet  has made a  significant  investment  in  building a
state-of-the-art  network operations center which serves as the central platform
for its U.S.-based  Internet services,  Web site hosting services and its online
store.  Similar to other ISPs, Big Planet  outsources  dial-up  Internet  access
through a nationwide  telecommunications  network of approximately 2,900 POPS in
cities  throughout  the United  States with a contract  with UUNet and other key
backbone providers.  Big Planet also has contractual  relationships with leading
technology companies such as Cisco Systems, EMC Corporation and Sun Microsytems,
which provide  additional  reliability and support for its ISP business.  Except
for  its  Internet   services,   Web  hosting  and  online  shopping   platform,
substantially  all of the  services  and  products  offered  by Big  Planet  are
contracted or sourced from  unaffiliated  third parties  pursuant to contractual
arrangements.  For example,  Big Planet has contracted with Qwest Communications
to provide long distance  phone services and Encore  Telecommunications,  LLC to
provide wireless  communications through the Sprint PCS network. By acting on an
agency basis for these  services,  Big Planet is able to avoid the large capital
deployment  and  investment  that would be required to build the  infrastructure
necessary to provide such services. However, Big Planet's profit margins and its
ability to deliver quality service at competitive prices depend upon its ability
to negotiate and maintain favorable terms with such third-party  providers.  Big
Planet also contracts with or enters into various  business  relationships  with
various  unaffiliated  parties to  acquire  the right to  distribute  unique and
innovative products, such as the iPhone, through its online store.

REGIONAL PROFILES

         For information on revenue for each of the geographic  regions in which
Nu Skin  Enterprises  operated for the years ended  December 31, 1997,  1998 and
1999,  reference is made to  "Management's  Discussion and Analysis of Financial
Condition and Results of Operations" and Note 18 to the  consolidated  financial
statements  contained in the 1999 Annual Report to Stockholders and incorporated
herein by reference.

         NORTH  ASIA.  The  North  Asia  region  currently  consists  of Nu Skin
Enterprises'  markets in Japan and South Korea.  Japan is the Company's  largest
market with  approximately  $602.4 million in revenue in 1999.  According to the
World Federation of Direct Selling  Associations,  the direct selling channel in
Japan  generated sales of  approximately  $28.4 billion of goods and services in
1998,  making  Japan the  largest  direct  selling  market in the  world.  As of
December 31, 1999,  virtually all of Nu Skin's personal care products and nearly
one-third  of  Pharmanex's  nutritional  supplements,   including  LIFEPAK,  the
Company's leading  multi-vitamin and mineral


                                      -10-




supplement,  were available in the Japanese market. In 1999,  selected Pharmanex
products acquired in the Pharmanex acquisition, including TEGREEN 97, CHOLESTIN,
BIOGINKGO 27/7 and CORDYMAX CS-4,  were introduced into Japan. In February 2000,
the Company's divisional strategy was implemented in Japan with the introduction
of the separate Pharmanex business  opportunity.  In addition,  Big Planet is in
the process of working with the Japanese  market to make dial-up  access service
available to customers in Japan through the @nifty Internet  service provided by
Nifty  Corporation,  one of the largest ISPs in Japan.  Under this  arrangement,
distributors will receive commissions for each monthly  subscription fee paid by
a customer that signs up for the "Big Planet powered by @nifty" account. Nu Skin
currently  offers the majority  of its  personal  care  products  and  Pharmanex
currently  offers  approximately  20% of its  nutritional  supplements  in South
Korea. The Pharmanex business opportunity and certain of the natural nutritional
supplements  acquired in the Pharmanex  acquisition  were  introduced into South
Korea in January 2000.

         SOUTHEAST ASIA. The Company's  Southeast Asia region currently consists
of the markets in Taiwan,  Hong Kong,  Thailand,  the Philippines,  New Zealand,
Australia  and a small  retail  operation  in the  PRC.  This  region  has  been
significantly  affected  by the Asian  economic  recession,  which has  severely
curtailed  consumer  spending.  Taiwan is the largest market in this region with
revenue of $103.6  million in 1999.  The  Company is one of the  largest  direct
selling companies in Taiwan. According to the World Federation of Direct Selling
Associations,  the direct selling channel in Taiwan generated approximately $1.2
billion in sales of goods and  services in 1998.  Management  believes  that the
direct selling industry in Taiwan contracted during 1998 and 1999 due in part to
the economic  recession in the region and the PRC's ban on direct  selling where
many Taiwanese distributors had hoped to expand their businesses.  Approximately
2.8 million people,  which is about 10% of the  population,  are estimated to be
involved  in direct  selling.  Taiwan's  government  strictly  regulates  direct
selling activities. For example, Taiwan's government has enacted tax legislation
aimed to  ensure  proper  tax  payments  by  distributors  on  product  sales to
consumers.  As of December 31, 1999,  Nu Skin offered most of its personal  care
products  and  Pharmanex  offered  approximately  one-half  of  its  nutritional
supplements  in  Taiwan.  In August  1999,  Pharmanex  introduced  its  separate
business opportunity and certain of the natural nutritional supplements acquired
in the  Pharmanex  acquisition  into  Taiwan.  Big  Planet  currently  does  not
distribute any products or services in the Southeast Asia markets.

         OTHER  MARKETS.  The Other  Markets  region  currently  consists of the
markets  in  Europe,  the North  American  markets  (which  until  1999 had been
operated  by  private  affiliates)  and  Brazil.  In  March  1999,  the  Company
terminated its license agreement with its affiliate Nu Skin USA which,  prior to
this termination,  had the exclusive right to sell the Company's products within
the United States. Accordingly,  the only revenue the Company recognized in 1998
from sales in the United States  related to license fees paid to the Company for
use of the  Company's  trademarks  and trade names and revenue from sales of the
Company's  products  to Nu Skin USA.  These  fees and  revenue  accounted  for a
majority of the revenue in Other Markets in 1998. As of March 1999,  the Company
has recognized all revenue and associated expenses from sales of products in the
United States. According to the World Federation of Direct Selling Associations,
the direct selling channel in the United States generated sales of approximately
$23 billion of goods and services in 1998,  making the United  States the second
largest  direct  selling  market  in  the  world.  In  February  1999,  Nu  Skin
Enterprises introduced its divisional strategy into the United States, the first
market in which this strategy was  implemented.  Substantially  all of Nu Skin's
personal care products and  Pharmanex's  nutritional  supplements and all of Big
Planet's products and services are available in the United States.

         The  European  markets  first  opened in 1995 with the  opening  of the
United Kingdom, Belgium, the Netherlands, France and Germany. Since that initial
opening, an additional ten markets have been opened in Europe, including Iceland
and Norway in 1999.  Approximately  75 of Nu Skin's  personal  care products are
sold in Europe.  Pharmanex  has  introduced  several IDN products into a limited
number of the European markets. Big Planet currently does not offer any products
in the European market.

         In November 1998, the Company opened the Brazilian market, which is the
Company's  first market in South America.  According to the World  Federation of
Direct  Selling  Associations,  the direct selling  channel in Brazil  generated
sales of approximately  $3.1 billion of goods and services in 1998, prior to the
recent  currency  devaluation,  making Brazil the third largest  direct  selling
market in the world.  Approximately 25% of Nu Skin's


                                      -11-





personal  care products  have been  introduced in Brazil,  along with 15 locally
produced products.  Neither Big Planet nor Pharmanex has introduced any of their
products into the Brazil market.

DISTRIBUTION SYSTEM

         OVERVIEW OF DISTRIBUTION  SYSTEM. The foundation of the Company's sales
philosophy  and  distribution  system is network  marketing.  Under most network
marketing  systems,  distributors  purchase products for resale to consumers and
for personal  consumption.  Pursuant to the Company's Global  Compensation Plan,
the  Company   currently   sells  products   exclusively   through   independent
distributors  who  are  not  the  Company's  employees.  The  Company's  network
marketing program differs from many other network marketing  programs in several
respects.

     *    The Global  Compensation Plan is among the most financially  rewarding
          plans offered to distributors by network  marketing  companies and can
          result  in  commissions  to  distributors  aggregating  up to 58% of a
          personal care or nutritional  product's  wholesale  price. On a global
          basis,  commissions  have averaged  approximately 39 to 42% of revenue
          from commissionable sales over the last eight years.

     *    The  Company  was  among  the  first  to  allow   distributors  to  be
          compensated  for  product  sales  of  downline-sponsored  distributors
          around the world,  and the Company  believes it is now the first major
          network   marketing   company  to  allow   distributors  to  be  fully
          compensated  for  product  sales  of  downline-sponsored  distributors
          globally across all operating divisions.

     *    The Company's  order and fulfillment  systems  eliminate the need for
          distributors to carry significant levels of inventory.

         Network  marketing is an effective  vehicle to distribute the Company's
products because:

     *    Consumers can learn about products in person from distributors,  which
          the Company  believes is more effective for  premium-quality  products
          than using television and print advertisements,

     *    Direct sales allow for actual product testing by potential customers,

     *    There  is   greater   opportunity   for   distributor   and   customer
          testimonials, and

     *    As  compared  to other  distribution  methods,  distributors  can give
          customers  higher  levels of service  and  attention  by,  among other
          things,  following  up on sales to  ensure  proper  product  usage and
          customer satisfaction and to encourage repeat purchases.

          Direct selling as a distribution channel has been enhanced in the past
decade by  advancements  in  communications,  including  telecommunications  and
Internet  connectivity,  and the  proliferation  of the use of videos  and other
electronic devices.  For this reason, the Company maintains an in-house staff of
creative and video production personnel for timely and cost-effective production
of sales  materials.  In  addition,  the Company has  recently  reorganized  its
Information Technology department in order to, among other things,  leverage Big
Planet's  existing  Internet  resources  and  expertise to  implement  effective
Internet  strategies in each of the  Company's  product  divisions.  The Company
believes that the Internet will become an increasingly important business factor
as more and more  consumers  purchase  products  over the Internet as opposed to
traditional  retail and direct sales channels.  As a result, the Company expects
that direct  sellers will need to adapt their  business  models to integrate the
Internet into their operations to remain successful.  Management is committed to
fully utilizing current and future technological  advances to continue enhancing
the  effectiveness  of direct  selling.  The  Company's  divisions in the United
States currently maintain web sites where products may be ordered. In Japan, the
Company's largest market,  the Company set up an Internet order process in 1999.
Since the  introduction  of the  service in  September  1999,  more than  40,000
Japanese  distributors  have  registered to use such service and have used it to
place over $25 million in sales.


                                      -12-





         Because of the nature of Big Planet's products and services, Big Planet
distributors  do not  buy  products  for  resale  but act as  independent  sales
representatives of Big Planet.  These  representatives  can earn a commission on
sales  through the Big Planet online store by their  customers.  Big Planet does
not pay  commissions on the wholesale  price but on the gross margins from sales
of services and  products.  If products and services are  purchased  directly by
distributors or customers from third parties with contractual relationships with
Big Planet,  the commission is based on the commission  that Big Planet receives
from such third parties with respect to such sales.

         The Company's revenue depends directly upon the number and productivity
of its  distributors.  Growth  in  sales  volume  requires  an  increase  in the
productivity of distributors  and/or growth in the total number of distributors.
Over the last year,  the Company has  experienced a decline in the number of its
distributors.  The Company cannot assure  stockholders  that the productivity or
number of  distributors  will be sustained at current levels or increased in the
future.  Furthermore,  the Company  estimates  that,  as of December  31,  1999,
approximately 300 distributorships worldwide maintained Hawaiian Blue Diamond or
Blue Diamond executive  distributor levels,  which are the Company's two highest
executive  distributor  levels,  and,  together  with their  extensive  downline
networks, account for substantially all of the Company's revenue.  Consequently,
the  loss  of a  high-level  distributor,  together  with  a  group  of  leading
distributors  in  such  distributor's   downline  network,  or  the  loss  of  a
significant  number of  distributors  for any reason,  could harm the  Company's
business.

         SPONSORING.  The  Company  relies on its  distributors  to sponsor  new
distributors.  While the Company provides, at cost, product samples,  brochures,
magazines and other sales materials,  distributors are primarily responsible for
educating new  distributors  with respect to products,  the Global  Compensation
Plan, and how to build a successful distributorship.

         The  sponsoring  of new  distributors  creates  multiple  levels in the
network marketing structure. Persons that a distributor sponsors are referred to
as "downline" or "sponsored" distributors. If downline distributors also sponsor
new  distributors,  they create  additional  levels in the structure,  but their
downline  distributors  remain in the same  downline  network as their  original
sponsoring distributor.

         Sponsoring  activities  are  not  required  of  distributors.  However,
because of the financial  incentives provided to those who succeed in building a
distributor  network that consumes and resells  products,  the Company  believes
that most of its  distributors  attempt,  with  varying  degrees  of effort  and
success,  to sponsor additional  distributors.  Generally,  distributors  invite
acquaintances to sales meetings in which they present the Company's products and
explain  the Global  Compensation  Plan.  People are often  attracted  to become
distributors  after using the Company's products and becoming regular customers.
Once a person  becomes a  distributor,  he or she is able to  purchase  products
directly from the Company at wholesale prices.  The distributor is also entitled
to sponsor other  distributors in order to build a network of  distributors  and
product users.

         A  potential   distributor  must  enter  into  a  standard  distributor
agreement which obligates the distributor to abide by the Company's policies and
procedures.  Additionally,  in most countries except Japan, a new distributor is
required to enter into a product  purchase  agreement  with the Company's  local
subsidiary,  which  governs  product  purchases.  In some  markets,  the Company
requires  distributors  to purchase a starter kit,  which includes the Company's
policies and procedures, for the approximate cost of producing the starter kit.

         GLOBAL  COMPENSATION  PLAN.  The Company  believes  that one of its key
competitive  advantages is the Company's Global Compensation Plan.  Distributors
receive   higher  levels  of  commissions  as  they  advance  under  the  Global
Compensation Plan. The Global Compensation Plan is seamlessly  integrated across
all  markets in which  distributors  sell  products,  allowing  distributors  to
receive  commissions for global product sales,  rather than merely local product
sales.  The  Company has also  enhanced  the Global  Compensation  Plan to allow
distributors  to develop a seamless  global  network  of  downline  distributors
across any or all of the product divisions.  Management  believes the Company is
the first major  network  marketing  company to allow  distributors  to be fully
compensated  for  global  sales  of   downline-sponsored   distributors   across
separately branded product divisions.


                                      -13-





         The  Company's   distributors  benefit   significantly  from  receiving
commissions  at the same rate for  sales in  foreign  countries  as for sales in
their  respective  home  countries and across  product  divisions.  In addition,
distributors are not required to establish new distributorships or requalify for
higher  levels of  commissions  within  each new  country in which they begin to
operate,  which is frequently the case under the  compensation  plans of many of
the Company's competitors.  Under the Global Compensation Plan, distributors are
paid  consolidated  monthly  commissions in the distributor's  home country,  in
local  currency,  for  product  sales  in  that  distributor's  global  downline
distributor network across all product divisions.

         HIGH LEVEL OF DISTRIBUTOR INCENTIVES. Based upon management's knowledge
of competitors'  distributor  compensation  plans,  management believes that the
Global  Compensation Plan is among the most financially  rewarding plans offered
to  distributors  by  network  marketing  companies.  Currently,  there  are two
fundamental ways in which distributors can earn money:

     *    Through retail markups on personal care and nutritional  products sold
          wholesale (recommend range of 43% to 60%), and

     *    Through a series of commissions on product sales.

         Commissions  on personal  care and  nutritional  products can result in
commissions  aggregating up to 58% of a product's  wholesale  price. On a global
basis,  commissions  have  averaged  approximately  39 to  42% of  revenue  from
commissionable sales over the last eight years.

         Each of the  Company's  products  carries a  specified  number of sales
volume  points.  Commissions  are based on total personal and group sales volume
points per month.  Sales volume  points are  essentially  based upon a product's
wholesale  cost,  net of any  point-of-sale  taxes.  As a  distributor's  retail
business expands and as he or she successfully  sponsors other distributors into
the  business  who in turn expand  their own  businesses,  he or she  receives a
higher percentage of commissions.

         Once  a  distributor  becomes  an  executive-level   distributor,   the
distributor  can begin to take full  advantage  of the  benefits  of  commission
payments on personal and group sales  volume.  To achieve  executive  status,  a
distributor  must  achieve  specified  personal  and group  sales  volumes for a
required  period of time.  To maintain  executive  status,  a  distributor  must
generally  also  maintain  specified  personal  and  group  sales  volumes.   An
executive's  commissions  can increase  substantially  as downline  distributors
achieve executive status.  In determining  commissions,  the number of levels of
downline  distributors  included in an executive's group increases as the number
of executive distributorships directly below the executive increases.

         On a monthly  basis,  the Company  evaluates  distributor  requests for
exceptions to the terms and conditions of the Global  Compensation  Plan.  While
the general policy is to discourage  exceptions,  the Company  believes that the
flexibility  to grant such  exceptions  is  critical  in  retaining  distributor
loyalty and dedication. In each market,  distributor services personnel evaluate
each such instance and make appropriate recommendations to the Company.

         As of the dates indicated  below,  the Company had the following number
of executive distributors:

Region                1995      1996      1997      1998      1999
- ------               ------    ------    ------    ------    ------

North Asia            4,017    14,844    16,654    17,311    14,601
Southeast Asia        4,129     6,199     5,642     5,091     3,419
Other Markets(1)         27       436       393       379     2,985
                     ------    ------    ------    ------    ------
   Total              8,173    21,479    22,689    22,781    21,005
                     ======    ======    ======    ======    ======
- ----------

(1) Upon the termination of the Nu Skin USA distribution  license in March 1999,
    the Company added 2,757 executive level distributors in the United States.


                                      -14-





         DISTRIBUTOR  SUPPORT.  The Company is committed to providing high-level
support services  tailored to the needs of its distributors in each market.  The
Company  attempts  to meet the needs and build the  loyalty of  distributors  by
providing  personalized  distributor  services,  a support  staff  that  assists
distributors  as they build  networks  of  downline  distributors  and a liberal
product return policy.  Because many  distributors have only a limited number of
hours each week to  concentrate  on their  business,  the Company  believes that
maximizing a distributor's  efforts by providing  effective  distributor support
has been and will continue to be important to the Company's success.

         Through  training  meetings,  annual  conventions,   distributor  focus
groups,  regular  telephone  conference  calls and other personal  contacts with
distributors,  the  Company  seeks to  understand  and  satisfy the needs of its
distributors.  The Company provides walk-in, telephonic and computerized product
fulfillment and tracking services that result in  user-friendly,  timely product
distribution.  Several walk-in centers maintain meeting rooms which distributors
may utilize in training and sponsoring  activities.  In addition, the Company is
committed to evaluating new ideas in technology and services that it can provide
to distributors,  such as automatic  product  reordering.  The Company currently
utilizes  voicemail,  teleconferencing,  fax and  Internet  services  to provide
Company and product  information  and  ordering and to handle group and personal
sales volume inquiries.

         RULES  AFFECTING  DISTRIBUTORS.   The  Company's  standard  distributor
agreement,  policies and  procedures  and  compensation  plan contained in every
starter and/or  introductory  kit outline the scope of  permissible  distributor
marketing  activities.  The  distributor  rules and  guidelines  are designed to
provide  distributors with maximum flexibility and opportunity within the bounds
of governmental  regulations  regarding  network  marketing and prudent business
policies  and  procedures.  Distributors  are  independent  contractors  and are
expressly  prohibited from representing  themselves as agents or employees.  The
Company  requires  distributors to present  products and business  opportunities
ethically   and   professionally.   Distributors   further   agree   that  their
presentations  to customers must be consistent with, and limited to, the product
claims and representations made in literature  distributed by the Company. Under
most regulations  governing  nutritional  supplements,  no medical claims may be
made  regarding  the products,  nor may  distributors  prescribe any  particular
product as suitable for any specific ailment.  Even though sponsoring activities
can be  conducted  in many  countries,  distributors  may not conduct  marketing
activities outside of countries in which the Company currently conducts business
and further may not export for sale products from one country to another.

         Distributors  must  represent  to the  Company  that  their  receipt of
commissions  is based on retail sales and  substantial  personal  sales efforts.
Exhibiting  commission  statements  or checks is  prohibited.  The Company  must
produce or pre-approve all sales aids used by  distributors  such as videotapes,
audiotapes, brochures, promotional clothing and other miscellaneous items.

         Distributors  may not use any  form of  media  advertising  to  promote
products.  Products may be promoted  only by personal  contact or by  literature
produced   or   approved   by  the   Company.   Generic   business   opportunity
advertisements,  without using the Company's  name,  may be placed in accordance
with required  guidelines in some  countries.  The Company's logos and names may
not be  permanently  displayed  at any  location.  Distributors  may not use the
Company's  trademarks  or other  intellectual  property  without  the  Company's
consent.

         Products  generally  may  not  be  sold,  and  the  Company's  business
opportunities may not be promoted, in traditional retail environments. Pharmanex
has made an  exception  to this rule and has allowed its  products to be sold in
independently owned  pharmacies and drug stores meeting specified  requirements.
Additionally,  distributors  may not  sell at  conventions,  trade  shows,  flea
markets, swap meets and similar events.  Distributors who own or are employed by
a service-related business such as a doctor's office, hair salon or health club,
may make  products  available  to regular  customers as long as products are not
displayed  visibly to the general public in such a way as to attract the general
public into the establishment to purchase products.

         Generally,  a distributor can receive commission bonuses on nutritional
and personal care products only if, on a monthly basis, the distributor:


                                      -15-





     *    Achieves at least 100 points, which is approximately $100, in personal
          sales volume,

     *    Documents retail sales to at least five retail customers,

     *    Sells and/or consumes at least 80% of personal sales volume, and

     *    Is not in default of any material policies or procedures.

         The  Company  systematically  reviews  alleged  reports of  distributor
misbehavior.  If the Company  determines  that a distributor has violated any of
the  distributor   policies  or  procedures,   the  Company  may  terminate  the
distributor's rights completely. Alternatively, the Company may impose sanctions
such as warnings,  probation,  withdrawal  or denial of an award,  suspension of
privileges of a  distributorship,  fines or penalties,  withholding  commissions
until specified conditions are satisfied or other appropriate injunctive relief.
A distributor may voluntarily terminate his/her distributorship at any time.

         PAYMENT.  Distributors  generally  pay for products  prior to shipment.
Accordingly,  the Company  carries  minimal  accounts  receivable.  Distributors
typically pay for products in cash,  by wire transfer and by credit card.  Cash,
which  represents a significant  portion of all  payments,  is received by order
takers in the  distribution  centers when orders are  personally  picked up by a
distributor.

         SALES  AIDS.  The  Company  provides an  assortment  of  sales  aids to
facilitate the sales of its products.  In dollar terms, the largest sales aid is
the Company's  starter kit which includes  materials such as product  brochures,
training materials and order forms. Sales aids include  videotapes,  audiotapes,
brochures,  promotional  clothing and other  miscellaneous  items to help create
consumer awareness of the Company and its products. Sales aids are priced at the
Company's  approximate  cost,  and  distributors  do not receive  commissions on
purchases of sales aids.

         PRODUCT  GUARANTEES.  The  Company  believes  that it is among the most
consumer-protective  companies in the direct selling industry.  For 30 days from
the date of  purchase,  the  Company's  product  return  policy  allows a retail
purchaser to return any product to the distributor  through whom the product was
purchased for a full refund. After 30 days from the date of purchase, the return
privilege is in the  discretion of the  distributor.  Because  distributors  may
return unused and  resalable  products to the Company for a refund of 90% of the
purchase  price for one year,  they are encouraged to provide  consumer  refunds
beyond 30 days. In addition, the Company's product return policy is an important
tool used by  distributors  in developing a retail  customer base. The Company's
experience  with  actual  product  returns has  averaged  less than 5% of annual
revenue  through  1999.  Because many of Big Planet's  products and services are
provided  directly to consumers by third-party  vendors,  the same 30-day return
privilege  does not apply to products  purchased by consumers  from such vendors
unless such vendors otherwise agree.

COMPETITION

         PERSONAL CARE AND NUTRITIONAL  PRODUCTS.  The markets for personal care
and  nutritional  products  are large and  intensely  competitive.  The  Company
competes  directly with numerous  companies that manufacture and market personal
care and nutritional  products in each of the Company's  product  categories and
product lines.  The Company  competes with other  companies in the personal care
and  nutritional  products  industry by emphasizing  the  innovation,  value and
premium-quality   of  its  products  and  the   convenience   of  the  Company's
distribution  system.  Many of the Company's  competitors have much greater name
recognition  and  financial   resources  than  the  Company.   Moreover,   large
pharmaceutical   companies  are  increasingly   entering  into  the  nutritional
supplement  market. In addition,  personal care and nutritional  products can be
purchased  in a wide  variety of  channels  of  distribution.  While the Company
believes that  consumers  appreciate the  convenience of ordering  products from
home  through a sales  person or  through a catalog,  the buying  habits of many
consumers  accustomed to purchasing products through traditional retail channels
are  difficult  to change.  The  Company's  product  offerings  in each  product
category  are also  relatively  small  compared to the wide  variety of products
offered by many other personal care and  nutritional  product  companies.  There
cannot be any assurance that the


                                      -16-





Company's  personal care and nutrition  business and results of operations  will
not be harmed by market conditions and competition in the future.

         TECHNOLOGY, INTERNET, AND TELECOMMUNICATIONS PRODUCTS AND SERVICES. The
markets for technology,  Internet and  telecommunications  products and services
are  similarly  large and  intensely  competitive.  In  addition,  the  Internet
services  and  e-commerce  markets  are new and  rapidly  evolving.  The Company
expects the  competition  to intensify  further in these  markets in the future.
Barriers  to  entry  for  e-commerce  are  relatively  low as  current  and  new
competitors  can launch new Web sites at  relatively  low  costs.  Big  Planet's
online  shopping  services  also  compete with other  channels of  distribution,
including  catalogue sales and traditional retail sales. Big Planet currently or
potentially    competes   with   other    companies   for   its   Internet   and
telecommunications services and products, including:

     *    Established,  large online  services  providers such as America Online
          and Microsoft Network,

     *    Local,  regional  and  national  Internet  service  providers  such as
          MindSpring and Earthlink,

     *    National  telecommunications  companies such as AT&T Corporation,  MCI
          WorldCom, Inc. and Sprint Corporation, and

     *    Numerous e-commerce Web sites such as Amazon.com and Buy.com.

Many  of Big  Planet's  competitors  have  much  greater  name  recognition  and
financial resources than the Company. In addition,  the Company understands that
some  e-commerce  vendors have  elected to sell  products for little or no gross
margins and to generate  revenue  through  the sale of  advertising.  Big Planet
would have a difficult time competing  based on price with such vendors  because
its distribution system results in a commission payment based on such sales. Big
Planet may be at a  disadvantage  because it relies upon  services  and products
provided by third  parties  and must rely on its ability to acquire  quality and
reliable  services from vendors at a price that allows its  distributors to sell
services at competitive  rates and still generate  attractive  commissions.  Big
Planet attempts to compete with other companies in this market through  offering
convenient   access   to  a   wide   variety   of   technology,   Internet   and
telecommunications services and products at competitive prices with a high level
of customer  service.  There can be no assurance that Big Planet's  business and
results  of  operations  will not be harmed by the  intense  competition  in the
technology, Internet and telecommunications market.

         NETWORK  MARKETING  COMPANIES.  The Company  also  competes  with other
direct selling organizations,  some of which have a longer operating history and
higher visibility, name recognition and financial resources. The leading network
marketing company in the Company's existing markets is Amway Corporation and its
affiliates.  The Company  competes for new  distributors  on the strength of its
multiple business  opportunities,  product offerings,  Global Compensation Plan,
management strength and appeal of the Company's  international  operations.  The
Company anticipates the entry of many more direct selling organizations into the
marketplace as this distribution channel expands over the next several years and
as  existing  competitors  expand  into new  markets.  In order to  successfully
compete in this  market and attract and retain  distributors,  the Company  must
maintain the  attractiveness of its business  opportunities to its distributors.
There can be no assurance that the Company will be able to successfully meet the
challenges posed by this increased competition.

INTELLECTUAL PROPERTY

         The Company's major  trademarks are registered in the United States and
in many other countries,  and the Company considers its trademark  protection to
be very important to its business.  The major trademarks  include the following:
Nu Skin, Interior Design Nutritionals,  IDN, Pharmanex, Big Planet, and LIFEPAK.
The Company  generally  registers its important  trademarks in the United States
and each market where the Company operates or has plans to operate. In addition,
a number of the Company's  products are based on  proprietary  technologies  and
formulations.


                                      -17-






GOVERNMENT REGULATION

         DIRECT SELLING  ACTIVITIES.  Direct selling activities are regulated by
various federal,  state and local governmental agencies in the United States and
foreign countries.  These laws and regulations are generally intended to prevent
fraudulent or deceptive  schemes,  often referred to as "pyramid," "money games"
or "chain  sales"  schemes,  that promise quick rewards for little or no effort,
require high entry costs,  use high pressure  recruiting  methods  and/or do not
involve legitimate  products.  The laws and regulations in the Company's current
markets often:

     *    Impose   cancellation/product    return,   inventory   buy-backs   and
          cooling-off rights for consumers and distributors,

     *    Require the Company or its distributors to register with  governmental
          agencies,

     *    Impose reporting requirements, and/or

     *    Impose upon the Company requirements,  such as requiring  distributors
          to maintain levels of retail sales to qualify to receive  commissions,
          to  ensure  that  distributors  are  being  compensated  for  sales of
          products and not for recruiting new distributors.

The extent and provisions of these laws,  however,  vary from country to country
and  can  impose  significant  restrictions  and  limitations  on the  Company's
business  operations.  For example,  in South Korea, the Company cannot pay more
than 35% of its revenue to its distributors in any given month. In Germany,  the
German   Commercial  Code  prohibits   using  direct   salespersons  to  promote
multi-level marketing arrangements by making the inducement to purchase products
for resale illegal.  Accordingly,  the Company,  through its German  subsidiary,
sells  products  to  consumers  through  a  "commercial  agent"  rather  than  a
distributor. As a result, in Germany the Company is subject to potential tax and
social  insurance  liability as well as agency laws governing the termination of
commercial  agents.  The European  Commission is also  currently  monitoring the
direct sales industry which could lead to European Union level regulation in the
Company's markets in Europe.

         Based on the Company's  research conducted in opening existing markets,
the nature and scope of inquiries from government  regulatory  authorities,  and
the  Company's  history  of  operations  in such  markets to date,  the  Company
believes  that its  method of  distribution  is in  compliance  in all  material
respects with the laws and regulations  relating to direct selling activities of
the  countries in which the Company  currently  operates.  The PRC currently has
laws in place that prohibit the Company from conducting  business in such market
using the Company's  existing  business  model.  The PRC recently  announced its
intention  to lift  this  temporary  ban in  2003.  There  can be no  assurance,
however,  that the Company will be allowed to conduct business in new markets or
continue to conduct business in each of its existing markets.  See "Risk Factors
- -- Laws and  regulations  may  prohibit or severely  restrict  our direct  sales
efforts  and cause  our  sales and  profitability  to  decline"  for  additional
discussion of the regulatory environment for network marketing.

         REGULATION OF PERSONAL  CARE AND  NUTRITIONAL  PRODUCTS.  The Company's
personal care and  nutritional  products and related  promotional  and marketing
activities are subject to extensive governmental regulation by numerous domestic
and foreign  governmental  agencies and authorities.  These include the Food and
Drug  Administration (the "FDA"), the Federal Trade Commission (the "FTC") , the
Consumer  Product  Safety  Commission,  and  the  United  States  Department  of
Agriculture  in the United  States,  State  Attorneys  General  and other  state
regulatory agencies, and the Ministry of Health and Welfare in Japan.

         The  Company's  markets  have  varied  regulations  concerning  product
formulation,  labeling,  packaging and  importation.  These laws and regulations
often require the Company to, among other things:

     *    Reformulate  products  for a  specific  market  to meet  the  specific
          product formulation laws of such country,


                                      -18-





     *    Conform product labeling to the regulations in each country, and

     *    Register or qualify products with the applicable  government authority
          or obtain necessary approvals or file necessary  notifications for the
          marketing of such products.

For example,  in Japan,  the Ministry of Health and Welfare requires the Company
to have an import  business  license and to register  each personal care product
imported into Japan.  The Company must also reformulate many products to satisfy
other Ministry of Health and Welfare  regulations.  In Taiwan,  all  "medicated"
cosmetic and pharmaceutical products require registration. These regulations can
limit the Company's  ability to import  products into the Company's  markets and
can delay introductions of new products into markets as the Company goes through
the registration  and approval  process for such products.  The sale of cosmetic
products is  regulated in the  European  Union member  states under the European
Union  Cosmetics  Directive,  which requires a uniform  application  for foreign
companies making personal care product sales.

         Nutritional  supplements  are  strictly  regulated  in   the  Company's
markets.  These markets have varied  regulations  that apply to and  distinguish
nutritional health  supplements from "drugs" or  "pharmaceutical  products." For
example,  the  Company's  products are regulated by the FDA of the United States
under the Federal  Food,  Drug and  Cosmetic  Act.  The Federal  Food,  Drug and
Cosmetic  Act has  been  amended  several  times  with  respect  to  nutritional
supplements,  most recently by the Nutrition  Labeling and Education Act and the
Dietary  Supplement Health and Education Act. The Dietary  Supplement Health and
Education Act establishes  rules for determining  whether a product is a dietary
supplement.  Under this statute,  dietary  supplements  are regulated  more like
foods than drugs,  are not subject to the food  additive  provisions of the law,
and are  generally  not required to obtain  regulatory  approval  prior to being
introduced to the market. None of this infringes,  however, upon the FDA's power
to remove an unsafe  substance  from the market.  In the event a product,  or an
ingredient in a product,  is classified as a drug or  pharmaceutical  product in
any market, the Company will generally not be able to distribute such product in
such  market  through  the  Company's  distribution  channel  because  of strict
restrictions  applicable  to drug  and  pharmaceutical  products.  For  example,
certain of  Pharmanex's  nutritional  products,  such as BIOGINGKO  27/7 and St.
John's Wort,  may not be marketed  through the direct  sales  channel in certain
European markets,  such as Germany and Austria, and CHOLESTIN cannot be marketed
in South  Korea.  In addition,  the FDA has recently  appealed the decision of a
federal  district  court that  CHOLESTIN  could be sold as a dietary  supplement
under the Dietary  Supplement  Health and Education  Act. If the FDA succeeds in
overturning the district  court's  decision,  the Company will be unable to sell
CHOLESTIN in its current form without first obtaining FDA approval.

         Many  of the Company's  existing  markets also regulate  product claims
and  advertising.  These laws  regulate the types of claims and  representations
that can be made  regarding  the  efficacy  of  products,  particularly  dietary
supplements. Accordingly, these regulations can limit the ability of the Company
and its  distributors to inform  consumers of the full benefits of the Company's
products.  This can make it difficult to  adequately  distinguish  the Company's
quality products from lower-price products of poor quality that do not offer the
same level of benefits.  In Japan, the Company and its distributors are severely
restricted in making any claims  concerning the health benefits of the Company's
nutritional supplements. In the United States, the Company is unable to make any
claim that any of the Company's  nutritional  supplements  will diagnose,  cure,
mitigate,  treat or prevent disease. The Dietary Supplement Health and Education
Act, however, permits substantiated,  truthful and non-misleading  statements of
nutritional  support  to be made in  labeling,  such  as  statements  describing
general well being  resulting from  consumption  of a dietary  ingredient or the
role of a nutrient or dietary ingredient in affecting or maintaining a structure
or a function of the body. The FDA recently issued final regulations  concerning
these issues.  One of the strategic  purposes of the  Company's  acquisition  of
Pharmanex was to obtain additional resources to enhance the Company's ability to
comply with these requirements in the Company's markets.

         The FTC similarly  requires that product  claims be  substantiated.  In
1994,  Nu Skin  International,  Inc.,  a  subsidiary  of the  Company  ("Nu Skin
International"),  and three of its  distributors  entered into a consent  decree
with the FTC with respect to its investigation of product claims and distributor
practices.   As  part  of  the  settlement  of  this   investigation,   Nu  Skin
International  paid  approximately  $1.0 million to the FTC. In August


                                      -19-





1997, Nu Skin  International  reached a settlement  with the FTC with respect to
product  claims and its  compliance  with the 1994 consent  decree,  pursuant to
which settlement Nu Skin International paid $1.5 million to the FTC.

         The Company and its  vendors are also  subject to laws and  regulations
governing the  manufacturing  of the  Company's  products.  For example,  in the
United States the FDA  regulations  establish Good  Manufacturing  Practices for
foods and drugs. The FDA has also proposed detailed Good Manufacturing Practices
for nutritional supplements; however, no such regulations have yet been adopted.

         To date, the Company has not experienced any difficulty maintaining its
import licenses but has experienced  complications  regarding  health and safety
and food and drug  regulations for nutritional  products.  Many of the Company's
products  have  required  reformulation  to comply with local  requirements.  In
addition,  in Europe there is no uniform  legislation  governing the manufacture
and  sale  of   nutritional   products.   Complex   legislation   governing  the
manufacturing and sale of nutritional  products in this market has inhibited the
Company's  ability  to gain  quick  access  to  this  market  for the  Company's
nutritional  supplements.  These conditions could continue to delay sales of the
Company's nutritional supplements in these markets,  particularly Germany, which
already  has  a  large  nutritional,   herbal  and  dietary  products  industry.
Currently,  the Company is only  marketing  its core  nutritional  products in a
limited number of countries in the European market.

         INTERNET/TELECOMMUNICATIONS  REGULATION. In the United States, Internet
service providers are generally  considered "enhanced service providers" and are
exempt  from  federal  and  state   regulations   governing   common   carriers.
Accordingly,  Big Planet's  provision of Internet  access  services is currently
exempt from tariff, certification and rate regulation. Nevertheless, regulations
governing  disclosure of  confidential  information,  copyright,  excise tax and
other  requirements apply to Big Planet's provision of Internet access services.
In  addition,  the  applicability  of certain  existing  laws to the Internet is
uncertain. The majority of laws were adopted prior to the advent of the Internet
and related  technologies  and do not clearly  address unique issues  associated
with the Internet and related technologies. Additionally regulations directly or
indirectly  governing Internet service providers could be adopted in the future.
Accordingly,  there can be no assurance  that  operations  will not be adversely
affected by the adoption of any such laws or the application of existing laws to
the Internet.

         Big  Planet's  telecommunications  products and services are subject to
varying degrees of telecommunications regulation in each of the jurisdictions in
the United States in which Big Planet operates.  In the United States,  domestic
telecommunications  service  and  international  communications  services in the
United  States are  subject to the  provisions  of the  Communications  Act,  as
amended  by the  Telecommunications  Act of  1996,  and  Federal  Communications
Commission (the "FCC") regulations and rules adopted thereunder,  as well as the
applicable  laws and  regulations of the various  states.  Big Planet  currently
offers long distance and cellular  services through master agency  relationships
with Qwest Communications,  AT&T Wireless and Encore  Telecommunications.  Under
such  relationships,  Qwest, AT&T and Encore are the regulated  provider of such
services and Big Planet is not subject to the  jurisdiction  of state or federal
telecommunications  regulatory  bodies in  connection  with the offering of such
products and services. Big Planet is also currently providing enhanced voice and
data  communication  services as a result of its recent transaction with I-Link.
Although  these  services  are  currently  not  regulated  by state  or  federal
telecommunications   agencies,  the  FCC  is  conducting  an  inquiry  into  the
applicability  of traditional  telecommunications  regulations to such services.
Currently, the I-Link services can be considered "enhanced services" exempt from
federal and state  regulations  governing common carriers.  Notwithstanding  the
foregoing,  Big Planet is currently authorized on both a federal and state level
(in  substantially   all  50  states)  to  provide   traditional  long  distance
telecommunications service. To the extent Big Planet elects to become a reseller
of  long  distance  services  or  the  provision  of  enhanced  voice  and  data
communication  services  becomes subject to  regulations,  Big Planet may become
subject to rules and regulations  which may impose  material  burdens on the Big
Planet's operations or financial performance.

         Big Planet is not currently  providing  Internet or  telecommunications
services in any foreign  markets.  In overseas  markets,  such services would be
subject to the regulatory  regimes in each of the countries in which it seeks to
conduct  business.  Local  regulations  range from  permissive  to  restrictive,
depending  upon  the  country.  Many  overseas  telecommunications  markets  are
undergoing  dramatic  changes  as a result of  privatization  and  deregulation.
Despite  recent  trends  toward  deregulation,  some  countries do not currently
permit competition in


                                      -20-





the provision of public switched voice  telecommunications  services, which will
limit Big Planet's and other similarly  situated United  States-based  carriers'
ability to provide telecommunications  services in some markets. Some countries,
including  Japan,  presently  subject  Internet  access  service  to  regulatory
oversight under existing telecommunications laws in some circumstances.

         OTHER REGULATORY  ISSUES.  As a United States entity operating  through
subsidiaries  in  foreign  jurisdictions,  the  Company  is  subject  to foreign
exchange  control and  transfer  pricing  laws that  regulate  the flow of funds
between the  Company's  subsidiaries  and the  Company  for  product  purchases,
management  services  and  contractual   obligations  such  as  the  payment  of
distributor commissions. The Company believes that it is operating in compliance
with all applicable foreign exchange control and transfer pricing laws. However,
there can be no  assurance  that the  Company  will  continue  to be found to be
operating in compliance with foreign exchange control and transfer pricing laws,
or that such laws will not be modified,  which, as a result, may require changes
in the Company's operating procedures.

         As is the case  with  most  companies  that  operate  in the  Company's
product  categories,  the Company has from time to time received  inquiries from
government regulatory authorities regarding the nature of the Company's business
and  other  issues  such as  compliance  with  local  direct  selling,  customs,
taxation, foreign exchange control,  securities and other laws. Although to date
none of these  inquiries  has  resulted in a finding  materially  adverse to the
Company,   adverse  publicity   resulting  from  inquiries  into  the  Company's
operations  by United States and state  government  agencies in the early 1990s,
stemming  in part from  alleged  inappropriate  product and  earnings  claims by
distributors,  and in the mid 1990s  resulting  from adverse media  attention in
South  Korea,  harmed the  Company's  business  and results of  operations.  The
Company could face similar inquiries in the future, which, either as a result of
findings adverse to the Company as a result of adverse publicity  resulting from
the instigation of such inquiries, could harm the Company's business and results
of operations.

         Based on the Company's experience and research and the nature and scope
of inquiries from government regulatory  authorities,  the Company believes that
it is in material  compliance  with all  regulations  applicable to the Company.
Despite this belief, the Company could be found not to be in material compliance
with existing  regulations as a result of, among other things,  the considerable
interpretative  and enforcement  discretion given to regulators or misconduct by
independent distributors.

         Any assertion or determination that the Company or its distributors are
not in compliance  with existing  laws or  regulations  could harm the Company's
business or results of operations.  In addition, in any country or jurisdiction,
the  adoption of new laws or  regulations  or changes in the  interpretation  of
existing laws or regulations could generate  negative  publicity and/or harm the
Company's business and results of operations.  Government agencies and courts in
any of the Company's markets could use their discretionary  powers and authority
to interpret and apply laws in a manner that would limit the  Company's  ability
to  operate  or  otherwise  harm the  Company's  business.  The  Company  cannot
determine  the  effect,  if  any,  that  future   governmental   regulations  or
administrative  orders  may have on its  business  and  results  of  operations.
Governmental  regulations  in countries  where the Company  plans to commence or
expand  operations may prevent,  delay or limit market entry of certain products
or require the reformulation of such products. Regulatory action, whether or not
it results in a final determination adverse to the Company, has the potential to
create  negative  publicity,  with  detrimental  effects on the  motivation  and
recruitment  of  distributors  and,  consequently,  on the  Company's  sales and
earnings.

EMPLOYEES

         As of December 31, 1999, the Company had approximately  2,800 full-time
and  part-time  employees.  None of the employees is  represented  by a union or
other collective  bargaining  group. The Company believes its relationship  with
its employees is good,  and does not  currently  foresee a shortage in qualified
personnel needed to operate the Company's business.


                                      -21-





RISK FACTORS

         There are certain  significant  risks that the Company  faces,  many of
which are substantial in nature.  The following risks and information  should be
considered in connection  with the other  information  contained in this filing.
The Securities and Exchange  Commission (the "SEC") has issued regulations which
require  these risk factors to be presented in first person  narrative and other
"plain English" styles required by the SEC. The purpose of these requirements is
to make the risk factors easier to understand and more clear.

FAILURE  TO  SUCCESSFULLY  IMPLEMENT  THE  DIVISIONAL  STRATEGY  COULD  HARM OUR
BUSINESS AND RESULTS OF OPERATIONS.

         We have faced  challenges in  implementing  our divisional  strategy in
1999.  The growth outlook for the year 2000 and beyond is based upon the success
of this strategy of focusing on three divisions of products and opportunity.  If
we are unable to successfully  integrate this strategy,  or if the strategy does
not  generate  increased  distributor  activity  and  productivity,  then we may
experience  lower  revenue,  earnings and business  synergies  than we currently
expect from such strategy. Some of the challenges include:

     *    Distributor uncertainty concerning the strategy, the implementation of
          the strategy and related changes to the distributor compensation plan,

     *    Longer than anticipated delays in obtaining incremental revenue growth
          and distributor growth from the implementation of the strategy,

     *    Unforeseen  expenses or difficulties in the further  implementation of
          the strategy, and

     *    Increasing  strain on  management  to  effectively  manage a worldwide
          business that is growing in complexity and diversity  across all three
          divisions and in all markets.

IF THE NUMBER OR PRODUCTIVITY OF INDEPENDENT DISTRIBUTORS DOES NOT INCREASE, OUR
REVENUE WILL NOT INCREASE.

         To  increase  revenue,  we must  increase  the  number  of  and/or  the
productivity of our distributors.  We can provide no assurances that distributor
numbers will increase or remain  constant or that  productivity  will  increase.
Over  the  past  year,  we have  experienced  a  decline  in the  number  of our
distributors. This trend may continue. Distributors may terminate their services
at any time,  and, like most direct  selling  companies,  there is high turnover
among  distributors  from year to year.  We cannot  accurately  predict  how the
number and productivity of distributors may fluctuate  because we primarily rely
upon existing distributors to sponsor and train new distributors and to motivate
new and existing distributors.  Operating results could be adversely affected if
our  existing  and new  business  opportunities  and  products  do not  generate
sufficient  economic  incentive or interest to retain existing  distributors and
attract new  distributors.  The number and  productivity  of  distributors  also
depend on several additional factors, including:

     *    Adverse publicity regarding us, our products, our distribution channel
          or our competitors,

     *    The public's perception of our products and their ingredients,

     *    The  public's  perception  of  our  distributors  and  direct  selling
          businesses in general, and

     *    General economic and business conditions.

In addition,  we may face  "saturation" or maturity levels in a given country or
market.  This is of particular  concern in Taiwan,  where industry  sources have
estimated that up to 10% of the  population is already  involved in some form of
direct  selling.  The  maturity of certain of our markets  could also affect our
ability to attract and retain distributors in those markets.


                                      -22-





ADVERSE  ECONOMIC AND POLITICAL  CONDITIONS IN SOME ASIAN MARKETS,  PARTICULARLY
JAPAN, COULD HARM OUR BUSINESS.

         Economic and political  conditions in most Asian markets have been poor
in recent years and may not improve or may worsen.  In 1998 and 1999 our revenue
and net income decreased in part because of economic conditions in these markets
and stagnant consumer confidence.  Continued or worsening economic and political
conditions in Asia,  particularly  in Japan given that market's  significance to
our operations, could further reduce our revenue and net income.

CURRENCY  EXCHANGE RATE  FLUCTUATIONS  COULD LOWER OUR REPORTED  REVENUE AND NET
INCOME.

         We recognize  most of our revenue in  non-United  States  markets using
local currencies.  We purchase  inventory  primarily in the United States and in
U.S. dollars.  In preparing our financial  statements,  we translate revenue and
expenses in these countries from their local  currencies into U.S. dollars using
weighted average exchange rates. We had favorable exchange rate movement in 1999
that helped to partially  offset the local currency decline in revenue in Japan.
Given the  uncertainty  of exchange rate  fluctuations,  we cannot  estimate the
effect  these  fluctuations  may have upon  future  business,  product  pricing,
results of  operations  or  financial  condition.  However,  because  nearly all
revenue is realized  in local  currencies  and the  majority of cost of sales is
denominated  in U.S.  dollars,  gross profits will be  positively  affected by a
weakening in the U.S. dollar and will be negatively  affected by a strengthening
of the U.S.  dollar.  Although we attempt to reduce  exposure  to exchange  rate
fluctuations by using foreign currency exchange contracts,  we cannot be certain
these contracts or any other hedging activity will  effectively  reduce exchange
rate exposure.

GOVERNMENT INQUIRIES, INVESTIGATIONS AND ACTIONS COULD HARM OUR BUSINESS.

         From time to time we receive formal and informal inquiries from various
government  regulatory  authorities  about our business and our compliance  with
local laws and regulations. Any assertion or determination that we or any of our
distributors  are not in  compliance  with existing  laws or  regulations  could
potentially  harm our business.  Even if  governmental  actions do not result in
rulings or orders, they potentially could decrease distributor  productivity and
create negative  publicity.  Negative publicity could  detrimentally  affect our
efforts to motivate  and  recruit new  distributors  and,  consequently,  reduce
revenue and net income.

THE LOSS OF KEY HIGH-LEVEL DISTRIBUTORS COULD REDUCE OUR REVENUE.

         Although we have approximately 500,000 distributors,  approximately 300
distributors  currently occupy the highest levels under the Global  Compensation
Plan.   These   distributors,   together  with  their   extensive   networks  of
downline-sponsored  distributors,  account for substantially all of our revenue.
As a  result,  the  loss  of a  high-level  distributor  or a group  of  leading
distributors  in such  distributor's  network  of  downline  distributors  could
significantly reduce our revenue.

LAWS AND REGULATIONS MAY PROHIBIT OR SEVERELY  RESTRICT OUR DIRECT SALES EFFORTS
AND CAUSE OUR SALES AND PROFITABILITY TO DECLINE.

         Various government  agencies throughout the world regulate direct sales
practices,  intending  generally to prevent fraud.  If we are unable to continue
business in existing  markets or commence  operations in new markets  because of
such laws,  our revenue and  profitability  will decline.  The PRC and Singapore
currently  have laws that prohibit us from  conducting  business in such markets
under our current  distribution  model. Other countries in which we currently do
business could change their laws or regulations to negatively affect or prohibit
completely direct sales efforts. Additionally, government agencies and courts in
the  countries  where  we  operate  may  use  their  powers  and  discretion  in
interpreting and applying laws in a manner that limits our ability to operate or
otherwise  harms our business.  Also,  if any  governmental  authority  brings a
regulatory  enforcement action against us that interrupts business,  revenue and
earnings  would  likely  suffer.  See  "Government  Regulation"  for  additional
discussion of regulations and laws governing our direct sales practices.


                                      -23-





CHALLENGES BY PRIVATE PARTIES COULD HARM OUR BUSINESS.

         We are currently  subject to litigation  commenced by certain  Canadian
distributors  in 1993 which involves claims under U.S.  federal  securities laws
and state  anti-pyramid  laws. An adverse judicial  decision in such lawsuit,  a
determination  that  our  marketing  system  constitutes  a  security,   or  the
initiation  of  additional  lawsuits  challenging  the  legality  of our network
marketing  system would harm our  business.  In the United  States,  the network
marketing  industry and  regulatory  authorities  have  generally  relied on the
implementation  of  distributor  rules and policies  designed to promote  retail
sales, to protect  consumers and to prevent  inappropriate  activities,  such as
inventory   loading,   to  distinguish   between  legitimate  network  marketing
distribution  plans and unlawful  pyramid  schemes.  We have  adopted  rules and
policies  based on those the FTC found  acceptable  in reviewing the legality of
Amway  Corporation's  marketing  system.  We have also  developed  our rules and
policies  based on  negotiations  and  discussions  with the Attorney  Generals'
offices in several states and the FTC, and based on industry  standards required
by  domestic  and  global  direct  sales  associations.   Legal  and  regulatory
requirements concerning network marketing systems, however, involve a high level
of  subjectivity,  are  inherently  fact  based  and  are  subject  to  judicial
interpretation.  For example, in a 1996 case, WEBSTER V. OMNITRITION,  the Ninth
Circuit Court of Appeals ruled that the existence of rules  patterned  after the
rules  reviewed by the FTC in the Amway case do not establish as a matter of law
that a network marketing system is legal. The court indicated that a company may
need to introduce evidence that the rules and policies are enforced and actually
serve  to  deter  inventory  loading  and  encourage  retail  sales  in order to
demonstrate  that a particular  network  marketing  system is lawful.  The Ninth
Circuit also raised  questions and issues  concerning the  effectiveness  of the
rules at issue in that case and referred the case back to the trial court. These
issues have not been definitively addressed by either a regulatory body or court
since  WEBSTER V.  OMNITRITION.  Because  of the  foregoing,  we can  provide no
assurance that we would not be harmed by the  application or  interpretation  of
statutes or regulations governing network marketing.

GOVERNMENT   REGULATION  OF  PRODUCTS  AND  SERVICES  MAY  RESTRICT  OR  INHIBIT
INTRODUCTION OF THESE PRODUCTS IN SOME MARKETS AND COULD HARM OUR BUSINESS.

         We  may be unable to introduce  our products in some markets if we fail
to  obtain  needed  regulatory  approvals,  or if any  product  ingredients  are
prohibited.  For example,  the FDA is seeking to prohibit  the  marketing of our
product  CHOLESTIN  as a dietary  supplement  in the United  States.  If the FDA
prevails, this would adversely affect sales of CHOLESTIN in its current form. In
addition, regulations in Germany and Austria currently prevent us from marketing
certain  products such as St. John's Wort and BIOGINKGO 27/7. In addition,  some
markets  have  restrictions  on private  competition  and foreign  ownership  of
telecommunications products and services. The Internet is an emerging technology
and market and, as such, new laws and  regulations  could be adopted to regulate
such market and services  that could affect our  business.  Failure to introduce
products or delays in  introducing  products  could reduce  revenue and decrease
profitability.  Regulators also may prohibit us from making  therapeutic  claims
about products despite research and independent  studies supporting such claims.
These product claim restrictions could lower sales of some of our products.  See
"Government  Regulation" for more information about government regulation of our
products and services.

CHANGES IN TAX LAWS COULD HARM OUR BUSINESS.

         We are subject to various domestic and foreign tax,  foreign  exchange,
import duty and  transfer  price laws.  These laws can be complex and subject to
various interpretations. We are subject to various risks including:

     *    Changes  in any such laws  that  result  in  higher  taxes or  duties,
          subject   more  of  our  income  to   taxation   in  higher   tax-rate
          jurisdictions,  subject  our sales to  point-of-sales  or  value-added
          taxes, or impose new or additional taxes.

     *    Any  investigation or determination by regulatory  authorities that we
          are not in compliance with such laws.


                                      -24-





     *    Inability to utilize foreign tax credits.

As we increase  sales of our products and services over the  Internet,  we could
become subject to more taxes in the future if such  transactions  become subject
to greater  taxation.  In the United  States,  Congress  passed the Internet Tax
Freedom Act in 1998,  which  placed a three-year  moratorium  on state and local
taxes on Internet  access,  unless such tax was already imposed prior to October
1,  1998,  and on  discriminatory  taxes  on  electronic  commerce.  There  is a
possibility  that Congress may not renew this  legislation  in 2001. If Congress
chooses not to renew this legislation, U.S. state and local governments would be
free to impose new taxes on electronically  purchased goods. We may face similar
situations in our foreign markets in the future.

LOSING SUPPLIERS OR RIGHTS TO SELL PRODUCTS COULD HARM OUR BUSINESS.

         We currently  acquire products and ingredients from a limited number of
suppliers  we  consider  to  be  among  the  best   suppliers  of  products  and
ingredients.  We also license the right to distribute  some of our products from
third  parties.  Losing any of these  suppliers or licenses  could  restrict our
ability  to  produce  or  distribute  certain  products  and harm our sales as a
result. We also obtain some of our botanical  products from plants that can only
be harvested  once a year.  As a result,  problems  growing a certain plant in a
given year could limit our ability to produce a product with ingredients derived
from that plant.

WE  COULD  BE  SUBJECT  TO  PENALTIES  FOR  FAILING  TO  MEET  MINIMUM  PURCHASE
REQUIREMENTS.

          We have entered into several  agreements  that enable us to distribute
CHOLESTIN  and CORDYMAX  CS-4,  both  well-publicized  Pharmanex  products,  and
certain  products and services of Big Planet.  These  contracts  contain minimum
purchase commitments.  If we fail to satisfy minimum purchase requirements under
the Pharmanex  license  agreements or otherwise  default on our obligations,  we
could be  required  to pay a penalty  of up to  approximately  $2.5  million  in
connection with the CHOLESTIN  contract and up to approximately  $2.0 million in
connection with the CORDYMAX CS-4 contract to terminate our obligations.  If any
of these licenses are terminated as a result, it could limit our ability to sell
CHOLESTIN  or  CORDYMAX  CS-4.  If Big Planet  does not satisfy the terms of its
commitments  under  its  minimum  purchase   agreements,   the  total  aggregate
termination  penalties  under  such  agreements  could  be  approximately  $24.7
million.   The   largest   of   these   commitments   is   for   long   distance
telecommunications  services.  Big Planet is currently attempting to renegotiate
the terms of this agreement.

OUR MARKETS ARE INTENSELY  COMPETITIVE,  AND MARKET CONDITIONS AND THE STRENGTHS
OF COMPETITORS MAY HARM OUR BUSINESS.

         The markets for personal care and nutritional  products and technology,
Internet and telecommunications services and products are intensely competitive.
We also compete with other network marketing companies for distributors. Results
of operations may be harmed by market  conditions and competition in the future.
Many competitors have much greater name recognition and financial resources than
we have, which may give them a competitive advantage.  Also, we currently do not
have significant  patent or other  proprietary  protection,  and competitors may
introduce products with the same natural  ingredients and herbs as we use in our
products. For example,  CHOLESTIN, which is derived from the fermentation of red
yeast on rice  substrate,  has received  recent  publicity.  In response to this
publicity,  competitors have introduced competing red yeast products. Because of
restrictions  under  regulatory  requirements  concerning  claims about  dietary
supplements,  we may have a difficult  time  differentiating  our products  from
competitors'  products.  Accordingly,  as a result of these  competing  products
entering  the  nutritional   market,   sales  of  CHOLESTIN  and  other  natural
supplements   could   suffer.   In  addition   the   technology,   Internet  and
telecommunications products and services market is very price sensitive.

IF WE FAIL TO KEEP PACE WITH INTERNET-RELATED AND OTHER  TECHNOLOGICAL  CHANGES,
OUR BUSINESS MAY BE HARMED.

         Direct  selling   companies  are  adapting  their  business  models  to
integrate the Internet and other technological advances into their operations as
more and more consumers  purchase goods and services using the Internet  instead
of  traditional  retail and direct sales  channels.  The Internet and e-commerce
markets are  characterized by rapidly  changing  technology,  evolving  industry
standards,  and frequent new services and


                                      -25-





enhancements  to meet  evolving  customer  demand.  In 1999,  we  completed  the
acquisition  of Big Planet which is postured to help us  integrate  the Internet
into our business.  Big Planet's and our other  e-commerce  initiatives'  future
success will depend on our ability to adapt to rapidly changing technologies, to
adapt services to evolving  industry  standards and to  continually  improve the
performance,  features and reliability of our services. Failure to adapt to such
changes could harm our business.

ADOPTION OF NEW INTERNET AND  TECHNOLOGICAL  ADVANCES COULD REQUIRE  SUBSTANTIAL
EXPENDITURES.

         The    widespread    adoption   of   new   Internet,    networking   or
telecommunications  technologies  or other  technological  changes could require
substantial  expenditures  to modify or adapt  services or  infrastructure.  Big
Planet incurred  operating  losses of  approximately  $36 million in 1999 ($13.7
million following the acquisition by us in July 1999), and we anticipate further
operating  losses  over the next couple of years.  We can provide no  assurances
that we will be able to integrate the Internet into our business in a profitable
manner or that we will be able to operate Big Planet  profitably or  effectively
market its products and services through a network marketing system.

SYSTEM FAILURES COULD HARM BUSINESS.

         As Internet and other  technology  initiatives  are integrated into our
business,  our success will depend on the efficient and uninterrupted  operation
of computer and communications  hardware and software systems. These systems and
operations are  vulnerable to damage or  interruption  from fires,  earthquakes,
telecommunications   failures  and  other  events.  They  are  also  subject  to
break-ins,  sabotage,  intentional  acts of  vandalism  and similar  misconduct.
Despite  any  precautions,  the  occurrence  of  a  natural  disaster  or  other
unanticipated  problems could result in interruptions in services and reduce our
revenue and profits.

BIG PLANET MAY BE LIABLE  FOR  INFORMATION  DISSEMINATED  THROUGH  ITS  INTERNET
ACCESS SERVICE.

         If Big Planet becomes liable for information  provided by its users and
carried on its Internet access service,  Big Planet could be directly harmed and
may be  forced  to  implement  new  measures  to  reduce  its  exposure  to this
liability.  The law relating to the liability of online  services  companies for
information  carried on or  disseminated  through  their  services is  currently
unsettled.  Several private  lawsuits  currently are pending that seek to impose
liability upon other online services companies. In addition,  federal, state and
foreign  legislation  has been proposed that imposes  liability or prohibits the
transmission over the Internet of different types of information.

OUR  E-COMMERCE  STRATEGIES  AND BIG  PLANET'S  OPERATIONS  WILL  DEPEND  ON THE
DEVELOPMENT AND MAINTENANCE OF THE INTERNET INFRASTRUCTURE.

         The success of Big Planet's service and our e-commerce  strategies will
depend   largely  on  the   development   and   maintenance   of  the   Internet
infrastructure.  This includes  maintenance of a reliable  network backbone with
the necessary speed, data capacity and security,  as well as timely  development
of  complementary  products  such as high speed modems,  for providing  reliable
Internet access and services. Because global commerce and the online exchange of
information  is new and evolving,  we cannot  predict  whether the Internet will
prove to be a viable  commercial  marketplace in the long term. The Internet has
experienced, and is likely to continue to experience,  significant growth in the
number of users and amount of traffic.  If the Internet  continues to experience
an increased number of users,  increased frequency of use or increased bandwidth
requirements,  the Internet  infrastructure may be unable to support the demands
placed on it. In  addition,  the  performance  of the  Internet may be harmed by
increased users or bandwidth requirements.


                                      -26-





THE HOLDERS OF OUR CLASS B COMMON STOCK CONTROL OVER 90% OF THE COMBINED  VOTING
POWER,  AND THIRD PARTIES WILL BE UNABLE TO GAIN CONTROL OF OUR COMPANY  THROUGH
PURCHASES OF CLASS A COMMON STOCK.

         The ten original stockholders of our company together with their family
members and affiliates  have the ability to control the election of the board of
directors  and,  as a result,  future  direction  and  operations,  without  the
supporting vote of any other stockholder. These stockholders together with their
family  members and  affiliates  are able to control  decisions  about  business
opportunities,  declaring  dividends  and issuing  additional  shares of Class A
common stock or other securities.  These stockholders own all outstanding shares
of Class B Common Stock,  which have ten-to-one voting privileges over shares of
Class A  Common  Stock.  Currently,  these  stockholders  and  their  affiliates
collectively  own shares that  represent  more than 90% of the  combined  voting
power of the  outstanding  shares of both  classes of common  stock.  As long as
these stockholders are majority stockholders,  third parties will not be able to
obtain control of our company through open-market purchases of shares of Class A
Common Stock.

PRODUCT LIABILITY CLAIMS EXCEEDING PRODUCT  LIABILITY  INSURANCE  COVERAGE COULD
HARM OUR BUSINESS.

         We  may be  required  to pay  for  losses  or  injuries  caused  by our
products.  If product liability  insurance  coverage fails to cover fully future
product  liability  claims,  we could be  required to pay  substantial  monetary
damages,  which could harm business.  We currently  maintain an insurance policy
covering product liability claims with a $1.0 million per claim and $1.0 million
annual aggregate limit and an umbrella policy of $40 million.

SHARES  ELIGIBLE  FOR FUTURE SALE COULD  AFFECT THE MARKET  PRICE OF OUR CLASS A
COMMON STOCK.

         If our  stockholders  sell a  substantial  number  of shares of Class A
Common Stock in the public market,  the market price of our Class A Common Stock
could fall. Several of our principal  stockholders hold a large number of shares
of the  outstanding  Class A Common  Stock and the Class B Common  Stock that is
convertible  into  Class A Common  Stock.  Our  original  stockholders,  who own
approximately 80% of the outstanding  shares,  have been subject to an agreement
which has limited  their  ability to sell  shares on the open  market  since our
initial public offering in 1996. These  restrictions will end on March 26, 2000,
and these  original  stockholders  will be free to sell their shares on the open
market subject to the volume limitations  imposed by Rule 144. A decision by one
or more of these  stockholders to sell their shares could lower the market price
of the Class A Common Stock.

NOTE  REGARDING  FORWARD-LOOKING  STATEMENTS.  Certain  statements  made in this
filing under the caption "Business" are "forward-looking  statements" within the
meaning of Section 21E of the  Securities  Exchange Act of 1934, as amended (the
"Exchange  Act").  In  addition,  when used in this  Report the words or phrases
"will likely result,"  "expects,"  "intends," "will continue," "is anticipated,"
"estimates,"  "projects,"  "management  believes,"  "the Company  believes"  and
similar expressions are intended to identify "forward-looking statements" within
the meaning of the Exchange Act.

         Forward-looking  statements  include plans and objectives of management
for future operations,  including plans and objectives  relating to our products
and our future economic  performance in each country in which we operate and our
financial   results.   These   forward-looking   statements  involve  risks  and
uncertainties  and are based on certain  assumptions  that may not be  realized.
Actual  results and  outcomes  may differ  materially  from those  discussed  or
anticipated.  The  forward-looking  statements  and  associated  risks set forth
herein relate to, among other things:

     *    Our  efforts  to  shift  to  a  strategic,   product-based  divisional
          operating structure.

     *    Our development efforts with respect to new personal care products and
          nutritional  products  through our research and development  resources
          and capabilities.


                                      -27-





     *    Our  expectation  that we will  renew our  contract  with our  primary
          supplier and that we could source from other  suppliers  without great
          difficulty or significant increases in costs of goods.

     *    Our belief that the Pharmanex  acquisition  has helped  position us to
          penetrate further the growing  nutritional market and that Pharmanex's
          research  and  development  activities  provide us with a  competitive
          advantage.

     *    Our  belief  that we are able to perform  more  quality  research  and
          development work due to lower costs.

     *    Our belief that technology,  Internet and telecommunications  products
          provide a compelling  business  opportunity and will allow us to reach
          new segments of the market.

     *    Big Planet's efforts to evaluate options for an IPHONE-like  device in
          Japan and other  Internet  devices  for its markets and its efforts to
          establish  additional  strategic  relationships to expand Big Planet's
          product offering.

     *    The planned  introduction  of Internet  services in Japan  through the
          proposed relationship with Nifty Corporation.

     *    Upgrading  of our  technological  resources  to support  distributors,
          including using the Internet in distributing products.

     *    Our  compliance  with  applicable  laws  and  regulations,   including
          obtaining necessary product registrations and approvals.

         All  forward-looking  statements are subject to known and unknown risks
and  uncertainties,  including  those  discussed  in the  above-referenced  Risk
Factors,  that could cause actual results to differ  materially  from historical
results and those presently anticipated or projected. We wish to caution you not
to place undue reliance on any such forward-looking statements, which speak only
as of the date  made.  In light of the  significant  uncertainties  inherent  in
forward-looking  statements,  the inclusion of any such statement  should not be
regarded as a  representation  by us or any other person that our  objectives or
plans will be achieved.  We disclaim any obligation or intent to update any such
factors or forward-looking statements to reflect future events or developments.


                                      -28-





ITEM 2.   PROPERTIES

         The Company  generally  leases its warehouse,  office,  or distribution
facilities  in each  geographic  region  in  which  the  Company  currently  has
operations.   Nu  Skin  Enterprises  believes  that  its  existing  and  planned
facilities  are  adequate  for its current  operations  in each of its  existing
markets.  The  following  table  summarizes,  as of  March  10,  2000,  Nu  Skin
Enterprises' major leased office and distribution facilities.


LOCATION                        FUNCTION                 APPROXIMATE SQUARE FEET
- --------                        --------                 -----------------------
Provo, Utah*                    Distribution center                      198,000

Provo, Utah*                    Corporate offices                        125,000

San Francisco, California       Pharmanex corporate office                10,783

Redwood City, California        Laboratory                                 4,963

Los Angeles, California         Warehouse                                 30,000

Yokohama, Japan                 Warehouse                                 40,000

Tokyo, Japan                    Call center/distribution center           56,000

Tokyo, Japan                    Central office/distribution center        28,000

Taipei, Taiwan                  Central office/distribution center        35,000

Taoyuan, Taiwan                 Warehouse/distribution center             46,000

Ontario, Canada                 Office/warehouse                          31,000

Venlo, Netherlands              Warehouse/offices                         20,000

- -----------------
*These facilities are leased from related parties.

In  connection  with the  acquisition  of  Pharmanex,  the  Company  acquired  a
production facility located in Huzhou, Zhejiang Province,  China. The design and
construction  of this  extraction  and  purification  facility was  completed in
October 1994 and on-line production began in November 1994.


ITEM 3.  LEGAL PROCEEDINGS

         In  February  1999,  a  federal  district  judge  in  Utah  ruled  that
CHOLESTIN, one of Pharmanex's natural nutritional supplements,  could be legally
sold as a  nutritional  supplement  under  the  Dietary  Supplement  Health  and
Education Act of 1994. The FDA had previously challenged the status of Cholestin
as a  dietary  supplement,  claiming  it was a drug and  could  not be  marketed
without FDA approval.  The FDA has since  appealed to the Tenth Circuit Court of
Appeals seeking to overturn the district  court's  decision.  If the decision is
overturned,  the Company will not be able to sell  CHOLESTIN in its current form
without FDA approval.

         In March 1993, a class action lawsuit entitled NATALIE CAPONE ON BEHALF
OF HERSELF AND ALL OTHERS  SIMILARLY  SITUATED V. NU SKIN CANADA,  INC., NU SKIN
INTERNATIONAL,   INC.,   BLAKE  RONEY,   ET  AL.,  was  filed  against  Nu  Skin
International and affiliated  parties in federal district court in Utah alleging
violations of the  anti-fraud  provisions of the  Securities Act of 1933 and the
Securities  Exchange Act of 1934,  common law fraud and  violations  of the Utah
Consumer Sales  Practices  Act. The plaintiffs in the case also seek  injunctive
relief as well as  disgorgement  of profits and restitution to the plaintiffs of
earnings,  profits and other compensation.  In June 1997, the court denied NSI's
motion for summary judgment but also denied the plaintiff's  motion to certify a


                                      -29-




similarly situated class of distributors. However, in May 1998 the court granted
the  plaintiff's  motion to certify a similarly  situated class of  distributors
based on more limited  non-reliance claims under the Securities Act and the Utah
Anti-Pyramid  statute.  The case has recently  been  assigned to a new judge and
continues in discovery.  The Company  intends to continue to  vigorously  defend
against this action.

         In January 2000, a derivative  lawsuit captioned KAREN KINDT, ON BEHALF
OF NU SKIN  ENTERPRISES,  INC.  V. BLAKE  RONEY  ET.AL was filed in the Court of
Chancery in the State of Delaware in and for New Castle County against the Board
of Directors  alleging a breach of fiduciary duty and self-dealing in connection
with  the  Company's  acquisition  of Nu Skin  International  in  1998,  and the
termination of the license  agreements  with Nu Skin USA and the  acquisition of
Big Planet in 1999.  The Board of Directors has  appointed a special  litigation
committee to investigate the validity of the complaint.


ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

         There  were no  matters  submitted  to a vote of the  security  holders
during the fourth quarter of the fiscal year ended December 31, 1999.


                                      -30-





                                    PART II

ITEM 5.  MARKET FOR REGISTRANTS COMMON EQUITY AND RELATED STOCKHOLDER MATTERS

               The  information  required by Item 5 of Form 10-K is incorporated
herein by reference  from the  information  contained  in the section  captioned
"Market for Registrant's Common Equity and Related  Stockholder  Matters" in the
Company's  1999 Annual  Report to  Stockholders,  sections of which are attached
hereto as Exhibit 13.

ITEM 6.   SELECTED FINANCIAL DATA

               The  information  required by Item 6 of Form 10-K is incorporated
herein by reference  from the  information  contained  in the section  captioned
"Selected  Financial Data" in the Company's 1999 Annual Report to  Stockholders,
sections of which are attached hereto as Exhibit 13.

ITEM 7.   MANAGEMENTS  DISCUSSION  AND ANALYSIS OF FINANCIAL  CONDITION  AND
          RESULTS OF OPERATIONS

               The  information  required by Item 7 of Form 10-K is incorporated
herein by reference  from the  information  contained  in the section  captioned
"Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operations"  in the Company's  1999 Annual Report to  Stockholders,  sections of
which are attached hereto as Exhibit 13.

ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

               The information  required by Item 7A of Form 10-K is incorporated
herein by reference  from the  information  contained  in the section  captioned
"Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operations-Currency  Risk  and  Exchange  Rate  Information"  and Note 16 to the
Consolidated  Financial  Statements  in the  Company's  1999  Annual  Report  to
Stockholders, sections of which are attached hereto as Exhibit 13.

ITEM 8.   FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

               The  information  required by Item 8 of Form 10-K is incorporated
herein by reference to the  Consolidated  Financial  Statements  and the related
notes set forth in the Company's 1999 Annual Report to Stockholders, sections of
which are attached hereto as Exhibit 13.

ITEM 9.   CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
          FINANCIAL DISCLOSURE

               None.


                                    PART III

The  information  required  by Items 10,  11,  12, and 13 of Part III are hereby
incorporated by reference to the Company's  Definitive  Proxy Statement filed or
to be filed with the Securities and Exchange Commission not later than April 29,
2000.

                                     PART IV

ITEM 14.   EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K

           (a)      Documents filed as part of this Form 10-K:


                                      -31-





                    1.   Financial Statements (pursuant to Part II, Item 8)*

                         Reports of Independent Accountants. **

                         Consolidated Balance Sheets at December 31, 1998 and
                         1999

                         Consolidated Statements of Income for the years ended
                         December 31, 1997, 1998, and 1999

                         Consolidated Statements of Stockholders' Equity for the
                         years ended December 31, 1997, 1998, and 1999

                         Consolidated Statements of Cash Flows for the years
                         ended December 31, 1997, 1998, and 1999

                         Notes to Consolidated Financial Statements

               --------------------

               *Except  as  noted  below,  the  foregoing  are  incorporated  by
                reference to the Company's  1999 Annual Report to  Stockholders,
                sections of which are attached hereto as Exhibit 13.

               **The report of Grant Thornton LLP is attached  hereto as Exhibit
               23.2 and incorporated herein by reference.

                      2.      Financial Statement Schedules: Financial statement
                              schedules  have been omitted  because they are not
                              required  or are not  applicable,  or because  the
                              required  information  is shown  in the  financial
                              statements or notes thereto.

                      3.      Exhibits:  The following  Exhibits are filed with
                                         this Form 10-K:

                              Exhibit
                              Number    Exhibit Description
                              ------    -------------------

                              2.1        Stock Acquisition  Agreement between Nu
                                         Skin Asia Pacific, Inc. and each of the
                                         persons on the signature pages thereof,
                                         dated  February 27, 1998,  incorporated
                                         by  reference  to  Exhibit  2.1  of the
                                         Company's  Annual  Report  on Form 10-K
                                         for the year ended December 31, 1997.

                              2.2        Restated    Agreement   and   Plan   of
                                         Reorganization   and   Merger   by  and
                                         between the Company,  Sage  Acquisition
                                         Corporation   and   Generation   Health
                                         Holdings,  Inc. dated as of October 16,
                                         1998,   incorporated  by  reference  to
                                         Exhibit 2.1 to the Company's  Amendment
                                         No.1 to  Current  Report on Form  8-K/A
                                         filed April 13, 1999.

                              2.3        Agreement  and Plan of Merger  dated as
                                         of May 3,  1999  by and  among  Nu Skin
                                         Enterprises,  Inc.,  NSC Sub,  Inc. NSG
                                         Sub,  Inc.,  NSM  Sub,  Inc.,  NFB Sub,
                                         Inc.,  Nu Skin  Canada,  Inc.,  Nu Skin
                                         Guatemala,  Inc.,  Nu  Skin  Guatemala,
                                         S.A.,  Nu Skin  Mexico,  Inc.,  Nu Skin
                                         Mexico,   S.A.   de  C.V.,   Nu  Family
                                         Benefits Insurance Brokerage,  Inc. and
                                         certain  stockholders,  incorporated by
                                         reference   to   Exhibit   2.1  to  the
                                         Company's  Current  Report  on Form 8-K
                                         filed on June 25, 1999.


                                      -32-





                              2.4        Agreement   and  Plan  of  Merger   and
                                         Reorganization   dated   May  3,   1999
                                         between  and  among  the  Company,  Big
                                         Planet  Holdings,   Inc.,  Big  Planet,
                                         Inc.,  Nu Skin USA,  Inc.,  Richard  W.
                                         King,  Kevin V.  Doman  and  Nathan  W.
                                         Ricks,  incorporated  by  reference  to
                                         Exhibit  2.1 to the  Company's  Current
                                         Report  on Form  8-K  filed on July 28,
                                         1999.

                              2.5        First  Amendment to Agreement  and Plan
                                         of Merger and Reorganization dated July
                                         2, 1999  between and among the Company,
                                         Big Planet Holdings,  Inc., Big Planet,
                                         Inc.,  Maple  Hills  Investment,   Inc.
                                         (formerly Nu Skin USA,  Inc.),  Richard
                                         W.  King,  Kevin V. Doman and Nathan W.
                                         Ricks,  incorporated  by  reference  to
                                         Exhibit  2.2 to the  Company's  Current
                                         Report  on Form  8-K  filed on July 28,
                                         1999.

                              3.1        Amended  and  Restated  Certificate  of
                                         Incorporation     of    the     Company
                                         incorporated  by  reference  to Exhibit
                                         3.1  to  the   Company's   Registration
                                         Statement   on  Form  S-1   (File   No.
                                         333-12073) (the "Form S-1").

                              3.2        Certificate of Amendment to the Amended
                                         and     Restated     Certificate     of
                                         Incorporation incorporated by reference
                                         to   Exhibit   3.1  of  the   Company's
                                         Quarterly  Report  on Form 10-Q for the
                                         quarterly period ended June 30, 1998.

                              3.3        Certificate of Designation, Preferences
                                         and Relative  Participating,  Optional,
                                         and Other  Special  Rights of Preferred
                                         Stock  and  Qualification,  Limitations
                                         and Restrictions Thereof,  incorporated
                                         by  reference  to  Exhibit  3.3  to the
                                         Company's  Annual  Report  on Form 10-K
                                         for the year ended December 31, 1998.

                              3.4        Amended  and  Restated  Bylaws  of the
                                         Company  incorporated  by reference to
                                         Exhibit 3.2 to the Company's Form S-1.

                              4.1        Specimen Form of Stock  Certificate for
                                         Class a Common  Stock  incorporated  by
                                         reference   to   Exhibit   4.1  to  the
                                         Company's Form S-1.

                              4.2        Specimen Form of Stock  Certificate for
                                         Class B Common  Stock  incorporated  by
                                         reference   to   Exhibit   4.2  to  the
                                         Company's Form S-1.

                              10.1       Form of Indemnification Agreement to be
                                         entered  into by and among the  Company
                                         and   certain  of  its   officers   and
                                         directors  incorporated by reference to
                                         Exhibit 10.1 to the Company's Form S-1.

                              10.2       Intentionally left blank.

                              10.3       Employment Contract, dated December 12,
                                         1991, by and between Nu Skin Taiwan and
                                         John Chou  incorporated by reference to
                                         Exhibit 10.3 to the Company's Form S-1.

                              10.4       Employment  Agreement,   dated  May  1,
                                         1993,  by and between Nu Skin Japan and
                                         Takashi Bamba incorporated by reference
                                         to Exhibit 10.4 to the  Company's  Form
                                         S-1.

                              10.5       Form  of  Bonus   Incentive   Plan  for
                                         Subsidiary  Presidents  incorporated by
                                         reference  to  Exhibit   10.18  to  the
                                         Company's Form S-1.


                                      -33-





                             10.6        Option  Agreement  by and  between  the
                                         Company and M. Truman Hunt incorporated
                                         by  reference  to Exhibit  10.19 to the
                                         Company's Form S-1.

                             10.7        Form   of    Amended    and    Restated
                                         Stockholders   Agreement  dated  as  of
                                         November  28,  1997,   incorporated  by
                                         reference  to  Exhibit   10.25  to  the
                                         Company's  Annual  Report  on Form 10-K
                                         for the year ended December 31, 1997.

                             10.8        Form of Management  Services  Agreement
                                         by and  between  NSIMG  and  each of Nu
                                         Skin USA,  Inc. ("Nu Skin USA") and the
                                         other   North   American    Affiliates,
                                         incorporated  by  reference  to Exhibit
                                         10.33 to the Company's Annual Report on
                                         Form 10-K for the year  ended  December
                                         31, 1998.

                             10.9        Form    of    Wholesale    Distribution
                                         Agreement  by and  between NSI and each
                                         of Nu  Skin  USA and  the  other  North
                                         American  Affiliates,  incorporated  by
                                         reference  to  Exhibit   10.34  to  the
                                         Company's  Annual  Report  on Form 10-K
                                         for the year ended December 31, 1998.

                             10.10       Form of Licensing  and Sales  Agreement
                                         by and  between NSI and each of Nu Skin
                                         USA  and  the  other   North   American
                                         Affiliates,  incorporated  by reference
                                         to  Exhibit   10.35  to  the  Company's
                                         Annual Report on Form 10-K for the year
                                         ended December 31, 1998.

                             10.11       Form of  Trademark\Tradename  Licensing
                                         Agreement  by and  between NSI and each
                                         of Nu  Skin  USA and  the  other  North
                                         American  Affiliates,  incorporated  by
                                         reference  to  Exhibit   10.36  to  the
                                         Company's  Annual  Report  on Form 10-K
                                         for the year ended December 31, 1998.

                             10.12       Tax   Sharing    and    Indemnification
                                         Agreement  dated  December 31, 1997, by
                                         and among  NSI,  Nu Skin  USA,  and the
                                         shareholders of NSI and Nu Skin USA and
                                         their     successors    and    assigns,
                                         incorporated  by  reference  to Exhibit
                                         10.37 to the Company's Annual Report on
                                         Form 10-K for the year  ended  December
                                         31, 1998.

                             10.13       Assumption    of    Liabilities     and
                                         Indemnification     Agreement     dated
                                         December 31,  1997,  by and between NSI
                                         and  Nu  Skin  USA,   incorporated   by
                                         reference  to  Exhibit   10.38  to  the
                                         Company's  Annual  Report  on Form 10-K
                                         for the year ended December 31, 1998.

                             10.14       Employee Benefits Allocation  Agreement
                                         by and  between  NSI and Nu  Skin  USA,
                                         incorporated  by  reference  to Exhibit
                                         10.39 to the Company's Annual Report on
                                         Form 10-K for the year  ended  December
                                         31, 1998.

                             10.15       Form of Licensing Agreement between NSI
                                         and   Big   Planet,   incorporated   by
                                         reference  to  Exhibit   10.40  to  the
                                         Company's  Annual  Report  on Form 10-K
                                         for the year ended December 31, 1998.

                              10.16     Form of  Management  Services  Agreement
                                        between NSI and Big Planet, incorporated
                                        by  reference  to  Exhibit  10.41 to the
                                        Company's Annual Report on Form 10-K for
                                        the year ended December 31, 1998.


                                      -34-





                             10.17       Warehouse  Lease  Agreement dated March
                                         1996,    between    NSI    and    Aspen
                                         Investments,   Ltd.,   incorporated  by
                                         reference  to  Exhibit   10.42  to  the
                                         Company's  Annual  Report  on Form 10-K
                                         for the year ended December 31, 1998.

                             10.18       Lease Agreement dated January 27, 1995,
                                         by and between NSI and Scrub Oak, Ltd.,
                                         incorporated  by  reference  to Exhibit
                                         10.43 to the Company's Annual Report on
                                         Form 10-K for the year  ended  December
                                         31, 1998.

                             10.19       Sublease  Agreement  dated  January  1,
                                         1998,  by and  between  NSI and Nu Skin
                                         USA,   incorporated   by  reference  to
                                         Exhibit 10.44 to the  Company's  Annual
                                         Report on Form 10-K for the year  ended
                                         December 31, 1998.

                             10.20       Warehouse Lease Agreement (Annex) dated
                                         October 1, 1993, by and between NSI and
                                         Aspen Investments,  Ltd.,  incorporated
                                         by  reference  to Exhibit  10.45 to the
                                         Company's  Annual  Report  on Form 10-K
                                         for the year ended December 31, 1998.

                             10.21       Contribution and Distribution Agreement
                                         dated as of December 31,  1997,  by and
                                         between NSI an Nu Skin USA incorporated
                                         by  reference  to Exhibit  10.46 to the
                                         Company's  Annual  Report  on Form 10-K
                                         for the year ended December 31, 1998.

                             10.22       Form   of   the   Company's    Employee
                                         Incentive  Bonus Plan,  incorporated by
                                         reference  to  Exhibit   10.47  to  the
                                         Company's  Annual  Report  on Form 10-K
                                         for the year ended December 31, 1998.

                             10.23       Amendment   in   Total   and   Complete
                                         Restatement  of  Deferred  Compensation
                                         Plan,   incorporated  by  reference  to
                                         Exhibit 10.48 to the  Company's  Annual
                                         Report on Form 10-K for the year  ended
                                         December 31, 1998.

                             10.24       Form of Deferred Compensation Plan (New
                                         Form),  incorporated  by  reference  to
                                         Exhibit 10.49 to the  Company's  Annual
                                         Report on Form 10-K for the year  ended
                                         December 31, 1998.

                             10.25       Amendment   in   Total   and   Complete
                                         Restatement of NSI Compensation  Trust,
                                         incorporated  by  reference  to Exhibit
                                         10.50 to the Company's Annual Report on
                                         Form 10-K for the year  ended  December
                                         31, 1998.

                             10.26       Employment  Agreement  by  and  between
                                         Pharmanex,  Inc. and William McGlashan,
                                         Jr.,   incorporated   by  reference  to
                                         Exhibit 10.51 to the  Company's  Annual
                                         Report on Form 10-K for the year  ended
                                         December 31, 1998.

                             10.27       Asset  Purchase  Agreement by and among
                                         the  Company,  Nu Skin  United  States,
                                         Inc.,  and Nu  Skin  USA,  dated  as of
                                         March   8,   1999,    incorporated   by
                                         reference  to  Exhibit   10.52  to  the
                                         Company's  Annual  Report  on Form 10-K
                                         for the year ended December 31, 1998.


                                      -35-




                             10.28       Termination  Agreement  by and  between
                                         NSI and Nu Skin USA,  dated as of March
                                         8, 1999,  incorporated  by reference to
                                         Exhibit 10.53 to the  Company's  Annual
                                         Report on Form 10-K for the year  ended
                                         December 31, 1998.

                             10.29       Indemnification Limitation Agreement by
                                         and among the  Company,  Nu Skin United
                                         States, Inc., NSI, Nu Skin USA, and the
                                         other   parties   who   executed   such
                                         agreement, incorporated by reference to
                                         Exhibit 10.54 to the  Company's  Annual
                                         Report on Form 10-K for the year  ended
                                         December 31, 1998.

                             10.30       Amendment No. 1 to Amended and Restated
                                         Stockholders   Agreement  dated  as  of
                                         November  28,  1997,   incorporated  by
                                         reference  to  Exhibit   10.55  to  the
                                         Company's  Annual  Report  on Form 10-K
                                         for the year ended December 31, 1998.

                             10.31       Amendment No. 2 to Amended and Restated
                                         Stockholders Agreement.

                             10.32       Note and Pledge  Agreement  between the
                                         Company  and  William   McGlashan  Jr.,
                                         incorporated  by  reference  to Exhibit
                                         10.1 of the Company's  Quarterly Report
                                         on Form 10-Q for the quarter ended June
                                         30, 1999.

                             10.33       Amended   and    Restated    Employment
                                         Agreement between Pharmanex and William
                                         McGlashan    Jr.,    incorporated    by
                                         reference   to  Exhibit  10.2   to  the
                                         Company's Quarterly Report on Form 10-Q
                                         for the quarter ended June 30, 1999.

                             10.34       First   Amendment  to   Indemnification
                                         Limitation Agreement dated as of May 3,
                                         1999 between Nu Skin Enterprises, Inc.,
                                         Nu Skin USA, Inc., and the Stockholders
                                         of  the  acquired  entities  identified
                                         therein,  incorporated  by reference to
                                         exhibit 10.1 to the  Company's  Current
                                         Report  on Form  8-K  filed on July 28,
                                         1999.

                             10.35       Credit  Agreement  dated May 8, 1998 by
                                         and among Nu Skin Enterprises, Inc., Nu
                                         Skin Japan Co. Ltd.,  the Lenders named
                                         therein  and ABN  AMRO  Bank  N.V.,  as
                                         agent for the Lenders,  incorporated by
                                         reference   to  Exhibit   10.1  to  the
                                         Company's Quarterly Report on Form 10-Q
                                         for the period ended June 30, 1998.

                             10.36       Amendment  No.  1 to  Credit  Agreement
                                         dated June 30,  1998,  incorporated  by
                                         reference   to  Exhibit   10.2  to  the
                                         Company's Quarterly Report on Form 10-Q
                                         for the quarter ended March 31, 1999.

                             10.37       Amendment  No.  2 to  Credit  Agreement
                                         dated  February 22, 1999,  incorporated
                                         by  reference  to  Exhibit  10.3 to the
                                         Company's Quarterly Report on Form 10-Q
                                         for the quarter ended March 31, 1999.

                             10.38       Amendment  No.  3 to  Credit  Agreement
                                         dated  May 10,  1999,  incorporated  by
                                         reference   to  Exhibit   10.4  to  the
                                         Company's Quarterly Report on Form 10-Q
                                         for the quarter ended March 31, 1999.


                                      -36-





                             10.39       Second Amended and Restated Nu Skin
                                         Enterprises, Inc.  1996 Stock Incentive
                                         Plan (corrected version).

                             10.40       Mutual    Release    of   Claims    and
                                         Modification   Agreement  dated  as  of
                                         October  16,  1999 by and among Nu Skin
                                         Enterprises    and   the    Stockholder
                                         Representatives on behalf of the former
                                         stockholders   of  Generations   Health
                                         Holdings,    Inc.,    incorporated   by
                                         reference   to  Exhibit   10.1  to  the
                                         Company's  Annual  Report  on Form 10-Q
                                         for the  quarter  ended  September  30,
                                         1999.

                              10.41      Services  Agreement  between  Grant  F.
                                         Pace and the Company.

                              10.42      Base Form of Stock Option Agreement.

                              10.43      Consulting Agreement by and between Max
                                         L. Pinegar  and  Nu Skin International,
                                         Inc.

                              10.44      Assignment of Leasehold Improvements by
                                         and between Big Planet, Inc. and Maple
                                         Hills Investment dated as of July 13,
                                         1999.

                             13         1998 Annual Report to Stockholders (Only
                                        items incorporated by reference).

                             21.1       Subsidiaries of the Company.

                             23.1       Consent of PricewaterhouseCoopers LLP.

                             23.2       Consent and Report of Grant Thornton
                                        LLP.

                             27.        Financial Data Schedule.


                    (b)      The Company did not file any current reports on
                             Form 8-K during the fourth quarter.


                                      -37-





                                   SIGNATURES

         Pursuant to the  requirements  of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized, on March 23, 2000.

                    NU SKIN ENTERPRISES, INC.


                    By:   /s/ Steven J. Lund
                          Steven J.  Lund, President and Chief Executive Officer


         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
this  report has been  signed  below by the  following  persons on behalf of the
Registrant and in the capacities indicated on March 23, 2000.

SIGNATURE                       CAPACITY IN WHICH SIGNED
- ---------                       ------------------------

/s/ Blake M. Roney
Blake M.  Roney                 Chairman of the Board

/s/ Steven J. Lund              President, Chief Executive Officer, and Director
Steven J.  Lund                 (Principal Executive Officer)

/s/ Corey B. Lindley            Executive Vice President and Chief Financial
Corey B.  Lindley               Officer
                                (Principal Financial Officer and Accounting
                                Officer)

/s/ Sandra N. Tillotson
Sandra N. Tillotson             Senior Vice President, Director

/s/ Keith R. Halls
Keith R. Halls                  Senior Vice President, Director

/s/ Brooke B. Roney
Brooke B.  Roney                Senior Vice President, Director

/s/ Daniel W. Campbell
Daniel W.  Campbell             Director

/s/ E. J. "Jake" Garn
E. J. "Jake" Garn               Director

/s/ Paula Hawkins
Paula Hawkins                   Director

/s/ Andrew D. Lipman
Andrew D.  Lipman               Director


/s/ Max L. Pinegar
Max L.  Pinegar                 Senior Vice President, Director


                                      -38-





                                  EXHIBIT INDEX

Exhibit
Number         Exhibit Description
- -------        -------------------

2.1            Stock Acquisition  Agreement  between Nu Skin Asia Pacific,  Inc.
               and each of the persons on the  signature  pages  thereof,  dated
               February  27, 1998,  incorporated  by reference to Exhibit 2.1 of
               the  Company's  Annual  Report  on Form  10-K for the year  ended
               December 31, 1997.

2.2            Restated  Agreement and Plan of Reorganization  and Merger by and
               between the Company, Sage Acquisition  Corporation and Generation
               Health Holdings,  Inc. dated as of October 16, 1998, incorporated
               by reference to Exhibit 2.1 to the  Company's  Amendment  No.1 to
               Current Report on Form 8-K filed April 13, 1999.

2.3            Agreement and Plan of Merger dated as of May 3, 1999 by and among
               Nu Skin Enterprises,  Inc., NSC Sub, Inc. NSG Sub, Inc., NSM Sub,
               Inc.,  NFB Sub,  Inc., Nu Skin Canada,  Inc., Nu Skin  Guatemala,
               Inc.,  Nu Skin  Guatemala,  S.A.,  Nu Skin Mexico,  Inc., Nu Skin
               Mexico,  S.A. de C.V., Nu Family  Benefits  Insurance  Brokerage,
               Inc.  and certain  stockholders,  incorporated  by  reference  to
               Exhibit 2.1 to the Company's  Current Report on Form 8-K filed on
               June 25, 1999.

2.4            Agreement and Plan of Merger and Reorganization dated May 3, 1999
               between and among the Company,  Big Planet  Holdings,  Inc.,  Big
               Planet,  Inc., Nu Skin USA, Inc., Richard W. King, Kevin V. Doman
               and Nathan W. Ricks,  incorporated by reference to Exhibit 2.1 to
               the Company's Current Report on Form 8-K filed on July 28, 1999.

2.5            First   Amendment   to   Agreement   and  Plan  of   Merger   and
               Reorganization  dated July 2, 1999 between and among the Company,
               Big  Planet  Holdings,   Inc.,  Big  Planet,  Inc.,  Maple  Hills
               Investment,  Inc. (formerly Nu Skin USA, Inc.),  Richard W. King,
               Kevin V. Doman and Nathan W. Ricks,  incorporated by reference to
               Exhibit 2.2 to the Company's  Current Report on Form 8-K filed on
               July 28, 1999.

3.1            Amended and Restated  Certificate of Incorporation of the Company
               incorporated  by  reference  to  Exhibit  3.1  to  the  Company's
               Registration  Statement  on Form S-1  (File No.  333-12073)  (the
               "Form S-1").

3.2            Certificate of Amendment to the Amended and Restated  Certificate
               of Incorporation  incorporated by reference to Exhibit 3.1 of the
               Company's  Quarterly Report on Form 10-Q for the quarterly period
               ended June 30, 1998.

3.3            Certificate   of    Designation,    Preferences    and   Relative
               Participating,  Optional,  and Other Special  Rights of Preferred
               Stock and  Qualification,  Limitations and Restrictions  Thereof,
               incorporated by reference to Exhibit 3.3 to the Company's  Annual
               Report on Form 10-K for the year ended December 31, 1998.

3.4            Amended  and  Restated  Bylaws  of the  Company  incorporated  by
               reference to Exhibit 3.2 to the Company's Form S-1.

4.1            Specimen  Form of Stock  Certificate  for  Class a  Common  Stock
               incorporated  by reference to Exhibit 4.1 to the  Company's  Form
               S-1.

4.2            Specimen  Form of Stock  Certificate  for  Class B  Common  Stock
               incorporated by reference to Exhibit 4.2 to the
               Company's Form S-1.


                                      -39-





Exhibit
Number         Exhibit Description
- -------        -------------------

10.1           Form of Indemnification Agreement to be entered into by and among
               the   Company  and  certain  of  its   officers   and   directors
               incorporated  by reference to Exhibit 10.1 to the Company's  Form
               S-1. Exhibit Number Exhibit Description

10.2           Intentionally left blank.

10.3           Employment  Contract,  dated December 12, 1991, by and between Nu
               Skin Taiwan and John Chou  incorporated  by  reference to Exhibit
               10.3 to the Company's Form S-1.

10.4           Employment  Agreement,  dated May 1, 1993, by and between Nu Skin
               Japan and Takashi Bamba incorporated by reference to Exhibit 10.4
               to the Company's Form S-1.

10.5           Form  of  Bonus   Incentive   Plan  for   Subsidiary   Presidents
               incorporated  by reference to Exhibit 10.18 to the Company's Form
               S-1.

10.6           Option  Agreement  by and  between the Company and M. Truman Hunt
               incorporated  by reference to Exhibit 10.19 to the Company's Form
               S-1.

10.7           Form of Amended and Restated  Stockholders  Agreement dated as of
               November 28, 1997,  incorporated by reference to Exhibit 10.25 to
               the  Company's  Annual  Report  on Form  10-K for the year  ended
               December 31, 1997.

10.8           Form of  Management  Services  Agreement by and between NSIMG and
               each of Nu Skin USA,  Inc.  ("Nu Skin  USA") and the other  North
               American  Affiliates,  incorporated by reference to Exhibit 10.33
               to the  Company's  Annual  Report on Form 10-K for the year ended
               December 31, 1998.

10.9           Form of Wholesale  Distribution  Agreement by and between NSI and
               each of Nu Skin  USA and the  other  North  American  Affiliates,
               incorporated  by  reference  to  Exhibit  10.34 to the  Company's
               Annual Report on Form 10-K for the year ended December 31, 1998.

10.10          Form of  Licensing  and Sales  Agreement  by and  between NSI and
               each of Nu Skin  USA and the  other  North  American  Affiliates,
               incorporated  by  reference  to  Exhibit  10.35 to the  Company's
               Annual Report on Form 10-K for the year ended December 31, 1998.

10.11          Form of  Trademark\Tradename  Licensing  Agreement by and between
               NSI and  each  of Nu  Skin  USA  and  the  other  North  American
               Affiliates,  incorporated  by reference  to Exhibit  10.36 to the
               Company's  Annual Report on Form 10-K for the year ended December
               31, 1998.

10.12          Tax Sharing and  Indemnification  Agreement  dated  December  31,
               1997, by and among NSI, Nu Skin USA, and the  shareholders of NSI
               and Nu Skin USA and their successors and assigns, incorporated by
               reference to Exhibit 10.37 to the Company's Annual Report on Form
               10-K for the year ended December 31, 1998.

10.13          Assumption of Liabilities  and  Indemnification  Agreement  dated
               December  31,  1997,   by  and  between  NSI  and  Nu  Skin  USA,
               incorporated  by  reference  to  Exhibit  10.38 to the  Company's
               Annual Report on Form 10-K for the year ended December 31, 1998.

10.14          Employee Benefits Allocation  Agreement by and between NSI and Nu
               Skin USA,  incorporated  by  reference  to  Exhibit  10.39 to the
               Company's  Annual Report on Form 10-K for the year ended December
               31, 1998.


                                      -40-





Exhibit
Number         Exhibit Description
- -------        -------------------

10.15          Form  of  Licensing   Agreement   between  NSI  and  Big  Planet,
               incorporated  by  reference  to  Exhibit  10.40 to the  Company's
               Annual Report on Form 10-K for the year ended December 31, 1998.

10.16          Form  of  Management  Services  Agreement  between  NSI  and  Big
               Planet,  incorporated  by  reference  to  Exhibit  10.41  to  the
               Company's  Annual Report on Form 10-K for the year ended December
               31, 1998.

10.17          Warehouse  Lease  Agreement  dated  March  1996,  between NSI and
               Aspen  Investments,  Ltd.,  incorporated  by reference to Exhibit
               10.42 to the  Company's  Annual  Report on Form 10-K for the year
               ended December 31, 1998.

10.18          Lease  Agreement  dated  January 27, 1995, by and between NSI and
               Scrub Oak,  Ltd.,  incorporated  by reference to Exhibit 10.43 to
               the  Company's  Annual  Report  on Form  10-K for the year  ended
               December 31, 1998.

10.19          Sublease  Agreement dated January 1, 1998, by and between NSI and
               Nu Skin USA,  incorporated  by reference to Exhibit  10.44 to the
               Company's  Annual Report on Form 10-K for the year ended December
               31, 1998.

10.20          Warehouse Lease  Agreement  (Annex) dated October 1, 1993, by and
               between  NSI  and  Aspen  Investments,   Ltd.,   incorporated  by
               reference to Exhibit 10.45 to the Company's Annual Report on Form
               10-K for the year ended December 31, 1998.

10.21          Contribution and Distribution  Agreement dated as of December 31,
               1997, by and between NSI an Nu Skin USA incorporated by reference
               to Exhibit 10.46 to the Company's  Annual Report on Form 10-K for
               the year ended December 31, 1998.

10.22          Form   of  the   Company's   Employee   Incentive   Bonus   Plan,
               incorporated  by  reference  to  Exhibit  10.47 to the  Company's
               Annual Report on Form 10-K for the year ended December 31, 1998.

10.23          Amendment   in  Total  and  Complete   Restatement   of  Deferred
               Compensation Plan,  incorporated by reference to Exhibit 10.48 to
               the  Company's  Annual  Report  on Form  10-K for the year  ended
               December 31, 1998.

10.24          Form of Deferred  Compensation  Plan (New Form),  incorporated by
               reference to Exhibit 10.49 to the Company's Annual Report on Form
               10-K for the year ended December 31, 1998.

10.25          Amendment in Total and Complete  Restatement of NSI  Compensation
               Trust,   incorporated  by  reference  to  Exhibit  10.50  to  the
               Company's  Annual Report on Form 10-K for the year ended December
               31, 1998.

10.26          Employment  Agreement by and between Pharmanex,  Inc. and William
               McGlashan, Jr., incorporated by reference to Exhibit 10.51 to the
               Company's  Annual Report on Form 10-K for the year ended December
               31, 1998.

10.27          Asset  Purchase  Agreement  by and  among  the  Company,  Nu Skin
               United States,  Inc., and Nu Skin USA, dated as of March 8, 1999,
               incorporated  by  reference  to  Exhibit  10.52 to the  Company's
               Annual Report on Form 10-K for the year ended December 31, 1998.

10.28          Termination  Agreement by and between NSI and Nu Skin USA,  dated
               as of March 8, 1999,  incorporated  by reference to Exhibit 10.53
               to the  Company's  Annual  Report on Form 10-K for the year ended
               December 31, 1998.


                                      -41-





Exhibit
Number         Exhibit Description
- -------        -------------------

10.29          Indemnification  Limitation  Agreement  by and among the Company,
               Nu Skin United  States,  Inc.,  NSI,  Nu Skin USA,  and the other
               parties who executed such agreement, incorporated by reference to
               Exhibit 10.54 to the Company's Annual Report on Form 10-K for the
               year ended December 31, 1998.

10.30          Amendment  No. 1 to Amended and Restated  Stockholders  Agreement
               dated as of November  28,  1997,  incorporated  by  reference  to
               Exhibit 10.55 to the Company's Annual Report on Form 10-K for the
               year ended December 31, 1998.

10.31          Amendment No. 2 to Amended and Restated Stockholders Agreement.

10.32          Note and Pledge  Agreement by and between the Company and William
               McGlashan  Jr., incorporated  by reference to Exhibit 10.1 of the
               Company's  Quarterly  Report on Form 10-Q for the  quarter  ended
               June 30, 1999.

10.33          Amended and Restated  Employment  Agreement between Pharmanex and
               William McGlashan Jr.,  incorporated by reference to Exhibit 10.2
               to the  Company's  Quarterly  Report on Form 10-Q for the quarter
               ended June 30, 1999.

10.34          First Amendment to Indemnification  Limitation Agreement dated as
               of May 3, 1999 between Nu Skin  Enterprises,  Inc.,  Nu Skin USA,
               Inc., and the  Stockholders of the acquired  entities  identified
               therein,  incorporated  by  reference  to  exhibit  10.1  to  the
               Company's Current Report on Form 8-K filed on July 28, 1999.

10.35          Credit  Agreement  dated  May  8,  1998  by  and  among  Nu  Skin
               Enterprises,  Inc.,  Nu Skin Japan Co.  Ltd.,  the Lenders  named
               therein  and ABN  AMRO  Bank  N.V.,  as  agent  for the  Lenders,
               incorporated  by  reference  to  Exhibit  10.1  to the  Company's
               Quarterly Report on Form 10-Q for the period ended June 30, 1998.

10.36          Amendment  No.  1  to  Credit  Agreement  dated  June  30,  1998,
               incorporated  by  reference  to  Exhibit  10.2  to the  Company's
               Quarterly  Report on Form 10-Q for the  quarter  ended  March 31,
               1999.

10.37          Amendment  No. 2 to Credit  Agreement  dated  February  22, 1999,
               incorporated  by  reference  to  Exhibit  10.3  to the  Company's
               Quarterly  Report on Form 10-Q for the  quarter  ended  March 31,
               1999.

10.38          Amendment  No.  3  to  Credit   Agreement  dated  May  10,  1999,
               incorporated  by  reference  to  Exhibit  10.4  to the  Company's
               Quarterly  Report on Form 10-Q for the  quarter  ended  March 31,
               1999.

10.39          Second Amended and Restated Nu Skin Enterprises,  Inc. 1996 Stock
               Incentive Plan (corrected version).

10.40          Mutual Release of Claims and  Modification  Agreement dated as of
               October  16,  1999  by and  among  Nu  Skin  Enterprises  and the
               Stockholder  Representatives on behalf of the former stockholders
               of Generations Health Holdings,  Inc.,  incorporated by reference
               to Exhibit 10.1 to the  Company's  Annual Report on Form 10-Q for
               the quarter ended September 30, 1999.


                                      -42-





Exhibit
Number         Exhibit Description
- -------        -------------------

10.41          Services Agreement between the Company and Grant F. Pace.

10.42          Base Form of Stock Option Agreement.

10.43          Consulting   Agreement   between   Max L. Pinegar  and  Nu   Skin
               International, Inc.

10.44          Assignment of Leasehold  Improvements  by and between Big Planet,
               Inc. and Maple Hills Investment, Inc. dated as of July 13, 1999.

13             1998 Annual Report to  Stockholders  (Only items  incorporated by
               reference).

21.1           Subsidiaries of the Company.

23.1           Consent of PricewaterhouseCoopers LLP.

23.2           Consent and Report of Grant Thornton LLP.

27.            Financial Data Schedule.


                                      -43-