CONSENT OF INDEPENDENT ACCOUNTANTS

We  hereby  consent  to  the  incorporation  by  reference  in the  Registration
Statement on Form S-3 (No. 333-12073) and in the Registration Statements on Form
S-8 (Nos. 333-48611, 333-68407, and 333-95033) of our report dated March 3, 2000
relating to the financial statements, which appears in the 1999 Annual Report to
Stockholders of Nu Skin Enterprises, Inc., which is incorporated by reference in
the Annual Report on Form 10-K of Nu Skin  Enterprises,  Inc. for the year ended
December 31, 1999.

/s/ PricewaterhouseCoopers LLP
PricewaterhouseCoopers LLP
Salt Lake City, Utah
March 22, 2000