<ARTICLE>                     5
<LEGEND>
This  schedule  contains  summary  financial   information  extracted  from  the
financial  statements  as of and for the year  ended  December  31,  1999 and is
qualified in its entirety by reference to such financial statements.
</LEGEND>
<MULTIPLIER>                                   1000

                                           
<PERIOD-TYPE>                                   12-Mos
<FISCAL-YEAR-END>                          Dec-31-1999
<PERIOD-END>                               Dec-31-1999
<CASH>                                         110,162
<SECURITIES>                                         0
<RECEIVABLES>                                   18,160
<ALLOWANCES>                                         0
<INVENTORY>                                     85,751
<CURRENT-ASSETS>                               282,885
<PP&E>                                         124,657
<DEPRECIATION>                                  66,709
<TOTAL-ASSETS>                                 643,215
<CURRENT-LIABILITIES>                          208,324
<BONDS>                                         89,419
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                            87
<OTHER-SE>                                     309,292
<TOTAL-LIABILITY-AND-EQUITY>                   643,215
<SALES>                                        894,249
<TOTAL-REVENUES>                               894,249
<CGS>                                          151,681
<TOTAL-COSTS>                                  764,402
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                128,436
<INCOME-TAX>                                    41,742
<INCOME-CONTINUING>                             86,694
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    86,694
<EPS-BASIC>                                     1.00
<EPS-DILUTED>                                      .99