SCHEDULE 14A
                                 (Rule 14a-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION

           Proxy Statement Pursuant to Section 14(a) of the Securities
                      Exchange Act of 1934 (Amendment No.           )

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]
Check the appropriate box:
[ ] Preliminary Proxy Statement     [ ] Confidential, For Use of the Commission
                                        Only (as permitted by Rule 14a-6(e)(2))

[X] Definitive Proxy Statement
[ ] Definitive Additional Materials
[ ]  Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                            Nu Skin Enterprises, Inc.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)
- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)
Payment of Filing Fee (Check the appropriate box):
[X] No fee required.
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(1)and 0-11.
(1) Title of each class of securities to which transaction applies:

- --------------------------------------------------------------------------------
(2) Aggregate number of securities to which transaction applies:

- --------------------------------------------------------------------------------
(3) Per unit price or other  underlying  value of transaction  computed
pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing fee
is calculated and state how it was determined):

- --------------------------------------------------------------------------------
(4) Proposed maximum aggregate value of transaction:

- --------------------------------------------------------------------------------
(5) Total fee paid:

- --------------------------------------------------------------------------------
[ ] Fee paid previously with preliminary materials:

- --------------------------------------------------------------------------------
[ ] Check box if any part of the fee is offset as  provided  by  Exchange
Act Rule  0-11(a)(2)  and identify the filing for which the  offsetting  fee was
paid previously.  Identify the previous filing by registration statement number,
or the form or schedule and the date of its filing.

(1) Amount previously paid:

- --------------------------------------------------------------------------------
(2) Form, Schedule or Registration Statement no.:

- --------------------------------------------------------------------------------
(3) Filing Party:

- --------------------------------------------------------------------------------
(4) Date Filed:

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                         [GRAPHIC OMITTED] Nu Skin Logo

- --------------------------------------------------------------------------------
                   NOTICE OF ANNUAL MEETING OF STOCKHOLDERS OF

                            NU SKIN ENTERPRISES, INC.

                                  May 10, 2001
- --------------------------------------------------------------------------------


         NOTICE IS HEREBY  GIVEN that the Annual  Meeting of  Stockholders  (the
"Annual  Meeting") of Nu Skin  Enterprises,  Inc., a Delaware  corporation  (the
"Company"),  will be held at 4:00 p.m.,  Mountain  time,  on May 10, 2001 at the
corporate offices of the Company, 75 West Center Street,  Provo, Utah 84601, for
the following purposes, which are more fully described in the Proxy Statement:

     1. To elect a Board of  Directors  consisting  of nine  directors  to serve
until the next annual meeting of stockholders or until their successors are duly
elected and qualified;

     2. To ratify the selection of  PricewaterhouseCoopers  LLP as the Company's
independent accountants for the fiscal year ending December 31, 2001; and

     3. To transact  such other  business as may properly come before the Annual
Meeting or any adjournment or postponement thereof.

     The Board of Directors  has fixed the close of business on April 3, 2001 as
the record date for determining the  stockholders  entitled to receive notice of
and to vote at the Annual Meeting or any adjournment or postponement thereof.

     You are cordially invited to attend the Annual Meeting in person.  However,
to ensure your representation at the Annual Meeting, please mark, sign, date and
return  the  accompanying   proxy  as  promptly  as  possible  in  the  enclosed
postage-prepaid envelope. If you attend the Annual Meeting you may, if you wish,
withdraw your proxy and vote in person.

                                     By Order of the Board of Directors,

                                     /s/ Blake M. Roney

                                     BLAKE M. RONEY
                                     Chairman of the Board

Provo, Utah, April 10, 2001





                         [GRAPHIC OMITTED] Nu Skin Logo
- --------------------------------------------------------------------------------

                                 PROXY STATEMENT

                            NU SKIN ENTERPRISES, INC.

                         ANNUAL MEETING OF STOCKHOLDERS
                           TO BE HELD ON MAY 10, 2001

- --------------------------------------------------------------------------------


                             SOLICITATION OF PROXIES

     The accompanying  proxy is solicited on behalf of the Board of Directors of
Nu Skin  Enterprises,  Inc.  (the  "Company")  for use at the Annual  Meeting of
Stockholders  (the "Annual  Meeting") to be held at the corporate offices of the
Company, 75 West Center Street, Provo, Utah 84601, on May 10, 2001 at 4:00 p.m.,
Mountain time, and at any adjournment or postponement  thereof, for the purposes
set forth in the  accompanying  Notice of Annual Meeting of  Stockholders.  Each
proposal  is  described  in more  detail in this Proxy  Statement.  These  proxy
solicitation materials were first sent or given to the Company's stockholders on
or about April 10, 2001.

     All shares represented by each properly executed,  unrevoked proxy received
in time for the Annual Meeting will be voted as directed by the stockholder.  If
no specific voting instructions are given, the proxy will be voted FOR:

     (1)  The election of the nine nominees to the Board of Directors  listed in
          the proxy; and

     (2)  The ratification of the selection of PricewaterhouseCoopers LLP as the
          Company's independent  accountants for the fiscal year ending December
          31, 2001.

If any other matters properly come before the Annual Meeting,  including,  among
other things, consideration of a motion to adjourn the Annual Meeting to another
time or place,  the persons  named in the  accompanying  proxy will vote on such
matters in accordance with their best judgment.

     Any proxy duly given  pursuant to this  solicitation  may be revoked by the
person  or  entity  giving it at any time  before  it is voted by  delivering  a
written  notice of revocation  to the  Secretary of the Company,  by executing a
later-dated  proxy and  delivering  it to the  Secretary  of the  Company  or by
attending the Annual  Meeting and voting in person  (although  attendance at the
Annual Meeting will not in and of itself constitute a revocation of the proxy).

     The Company will bear the cost of solicitation of proxies. Expenses include
reimbursements paid to brokerage firms and others for their expenses incurred in
forwarding  solicitation  material  regarding  the Annual  Meeting to beneficial
owners of the Company's  voting stock.  Solicitation  of proxies will be made by
mail. The Company's  regular  employees may further solicit proxies by telephone
or  in  person,   and  will  not  receive   additional   compensation  for  such
solicitation.






                      OUTSTANDING SHARES AND VOTING RIGHTS

     Only  stockholders of record at the close of business on April 3, 2001 (the
"Record  Date") are  entitled  to vote at the Annual  Meeting.  As of the Record
Date,  33,178,235  shares of the Company's  Class A Common Stock and  51,792,461
shares of the Company's Class B Common Stock were issued and  outstanding.  Each
outstanding  share of Class A Common Stock will be entitled to one vote and each
outstanding share of Class B Common Stock shall be entitled to ten votes on each
matter submitted to a vote of the stockholders at the Annual Meeting.  The Class
A Common  Stock and the Class B Common  Stock  will vote as a single  class with
respect to all matters  submitted  to a vote of the  stockholders  at the Annual
Meeting.  Certain subsidiaries of the Company hold an aggregate of approximately
204,000  shares of the Class A Common  Stock.  In  accordance  with the  General
Corporate  Law of the State of  Delaware,  these  shares  may not be voted  with
respect to any of the matters  presented at the Annual  Meeting and shall not be
counted in  determining  the presence of a quorum.  The Class A Common Stock and
the Class B Common Stock are  collectively  referred to as the "Common Stock" in
this Proxy Statement.

     In order to  constitute  a quorum for the conduct of business at the Annual
Meeting,  a majority of the issued and  outstanding  shares of the Common  Stock
entitled to vote at the Annual Meeting must be represented,  either in person or
by proxy,  at the Annual  Meeting.  Under  Delaware law,  shares  represented by
proxies that reflect  abstentions or "broker non-votes" (i.e.,  shares held by a
broker or nominee that are represented at the Annual  Meeting,  but with respect
to which  such  broker  or  nominee  is not  empowered  to vote on a  particular
proposal)  will be counted as shares that are  present and  entitled to vote for
purposes of determining the presence of a quorum.

         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The following table sets forth certain information regarding the beneficial
ownership of the  Company's  Class A Common Stock and Class B Common Stock as of
March 15, 2001 by (i) each person (or group of affiliated  persons) who is known
by the Company to own  beneficially  more than 5% of the  outstanding  shares of
either the Class A Common  Stock or the Class B Common  Stock,  (ii) each of the
Company's  directors,  (iii) each of the Company's  current  executive  officers
whose  names  appear  in  the  summary  compensation  table  under  the  caption
"Executive  Compensation,"  and (iv) all executive officers and directors of the
Company as a group.  Unless  otherwise  indicated in the footnotes to the table,
the business  address of the 5%  stockholders  is 75 West Center Street,  Provo,
Utah 84601, and the  stockholders  listed have direct  beneficial  ownership and
sole voting and investment power with respect to the shares  beneficially owned.
Each share of Class B Common Stock is  convertible  at any time at the option of
the  holder  into one share of Class A Common  Stock,  and each share of Class B
Common Stock automatically  converts into one share of Class A Common Stock upon
the  transfer  of such share of Class B Common  Stock to any person who is not a
permitted transferee as defined in the Company's Certificate of Incorporation.







                                      -2-









                                          Class A                Class B            Voting
                                        Common Stock           Common Stock         Power
                                     ------------------     -------------------     ------
    Directors, Executive
 Officers, 5% Stockholders             Number       %         Number        %          %
- --------------------------------     ---------     ----     ----------     ----     ------
                                                                     
Blake M. and Nancy L. Roney(1)       4,520,782     14.3     16,155,378     30.7       29.8
Nedra D. Roney(2)                    3,968,461     12.6     10,305,046     19.6       19.2
Sandra N. Tillotson(3)               2,524,412      8.0      6,967,557     13.3       13.0
Craig S. Tillotson(4)                1,268,006      4.0      4,004,587      7.6        7.4
R. Craig Bryson(5)                   1,218,007      3.9      3,855,741      7.3        7.1
Steven J. Lund(6)                      766,390      2.4      2,678,085      5.1        4.9
Brooke B. Roney(7)                     730,478      2.3      2,675,322      5.1        4.9
Max L. Pinegar(8)                       45,327        *             --       --          *
Daniel W. Campbell(9)                   25,000        *             --       --          *
E.J. "Jake" Garn(9)                     25,000        *             --       --          *
Paula F. Hawkins(9)                     25,000        *             --       --          *
Andrew D. Lipman(10)                    22,000        *             --       --          *
Takashi Bamba(11)                       49,250        *             --       --          *
John Chou(12)                           45,965        *             --       --          *
SAFECO Corporation (13)              2,408,900      7.7             --       --          *
All directors and officers as a      9,453,058     29.8     28,476,342     54.2       52.8
group (18 persons)(14)

- ----------
<FN>
*Less than 1%

(1)  Includes  4,504,205 shares of Class A Common Stock and 15,203,070 shares of
     Class B Common Stock held by a family limited liability  company,  in which
     Blake M. Roney has sole  voting  and  investment  control  over 50% of such
     securities  and may be deemed to share voting and  investment  control over
     the other 50% with his spouse,  Nancy L. Roney. Also includes 16,577 shares
     of Class A Common  Stock and  776,143  shares of Class B Common  Stock held
     indirectly by Blake M. and Nancy L. Roney as  co-trustees  and with respect
     to which they share  voting and  investment  power;  and 176,165  shares of
     Class B Common Stock held  indirectly by Blake M. Roney as trustee and with
     respect to which he has sole voting and investment power.

(2)  Includes  300,000  shares  of  Class B  Common  Stock  held  indirectly  as
     co-trustee and with respect to which Ms. Roney shares voting and investment
     power.

(3)  Includes  250,000 shares of Class A Common Stock held indirectly as trustee
     and with  respect to which Ms.  Tillotson  has sole  voting and  investment
     power;  25,000  shares of Class A Common Stock and 20,000 shares of Class B
     Common Stock held  indirectly as  co-trustee  and with respect to which she
     shares voting and  investment  power;  and 500,000 shares of Class B Common
     Stock held  indirectly as manager of a limited  liability  company and with
     respect to which she has sole voting and investment power.

(4)  Includes 60,000 shares of Class A Common Stock and 52,500 shares of Class B
     Common  Stock  held  indirectly  as trustee  and with  respect to which Mr.
     Tillotson has sole voting and  investment  power;  30,000 shares of Class A
     Common Stock and 149,765 shares of Class B Common Stock held  indirectly as
     co-trustee and with respect to which he shares voting and investment power;
     and 1,000,000  shares of Class B Common Stock held indirectly as manager of
     a limited  liability  company and with  respect to which he has sole voting
     and investment power.

(5)  Includes  573,003  shares of Class A Common Stock and  1,892,621  shares of
     Class B Common Stock held by Mr. Bryson's spouse,  Kathleen D. Bryson, with
     respect to which he may be deemed to share voting and investment power; and
     72,000  shares of Class A Common Stock and 70,500  shares of Class B Common


                                      -3-






     Stock held  indirectly  as  co-trustee  and with respect to which he shares
     voting and investment power with his spouse.

(6)  Includes  650,324  shares of Class A Common Stock and  2,519,751  shares of
     Class B Common Stock held by a family  limited  liability  company in which
     Mr. Lund retains voting and investment  control over 50% of such securities
     and may be deemed to share voting and  investment  control with his spouse,
     Kalleen  Lund,  with  respect to the other 50%;  102,763  shares of Class B
     Common  Stock held  indirectly  as trustee and with respect to which he has
     sole voting and  investment  power;  and  116,066  shares of Class A Common
     Stock  and  55,571  shares  of  Class B Common  Stock  held  indirectly  as
     co-trustee and with respect to which he shares voting and investment  power
     with his spouse.

(7)  Includes  707,537  shares of Class A Common Stock and  2,642,665  shares of
     Class B Common Stock held by a family  limited  liability  company in which
     Mr. Roney retains voting and investment control over 50% of such securities
     and may be deemed to share voting and  investment  control with his spouse,
     Denise  Roney,  with respect to the other 50%; and 22,941 shares of Class A
     Common Stock and 32,657  shares of Class B Common Stock held  indirectly as
     co-trustee and with respect to which he shares voting and investment  power
     with his spouse.

(8)  Includes  19,000 shares of Class A Common Stock that may be acquired by Mr.
     Pinegar pursuant to presently exercisable non-qualified stock options.

(9)  Includes 22,500 shares of Class A Common Stock that may be acquired by each
     of Mr. Campbell, Mr. Garn and Ms. Hawkins pursuant to presently exercisable
     non-qualified stock options.

(10) Includes 17,500 shares of Class A Common Stock that may be acquired by Mr.
     Lipman pursuant to presently exercisable non-qualified stock options.

(11) Includes 36,250 shares of Class A Common Stock that may be acquired by Mr.
     Bamba pursuant to presently exercisable non-qualified stock options.

(12) Includes 32,750 shares of Class A Common Stock that may be acquired by Mr.
     Chou pursuant to presently exercisable non-qualified stock options.

(13) The  information  regarding  the  number of shares  beneficially  owned or
     deemed to be  beneficially  owned by SAFECO  Corporation  was taken  from a
     Schedule  13G  filed  by that  entity  with  the  Securities  and  Exchange
     Commission   dated  January  22,  2001.  The  business  address  of  SAFECO
     Corporation is 4333 Brooklyn Avenue N.E., Seattle, Washington 98185.

(14) Includes  651,827 shares of Class A Common Stock that may be acquired upon
     exercise of presently exercisable options.
</FN>










                                      -4-





                                   PROPOSAL 1
                              ELECTION OF DIRECTORS

     Directors  are  elected at each  Annual  Meeting of  Stockholders  and hold
office until their  successors are duly elected and qualified at the next Annual
Meeting  of  Stockholders.  The  Company's  Bylaws  provide  that  the  Board of
Directors will consist of a minimum of five and a maximum of 11 directors,  with
the number  being  designated  by the Board of  Directors.  On February 5, 2001,
Keith R. Halls resigned as a member of the Board of Directors. Consequently, the
Board of Directors has reduced the  authorized  number of directors  from ten to
nine.  Each of the  nominees for election to the Board of Directors is currently
serving as a director of the Company  and was  previously  elected to his or her
present term of office by the stockholders of the Company.

     Directors  will be elected by a favorable vote of a plurality of the shares
of Common  Stock  present and  entitled to vote,  in person or by proxy,  at the
Annual Meeting.  The nine nominees receiving the highest number of votes will be
elected to serve as directors. Accordingly,  abstentions and broker non-votes as
to the  election of  directors  will not affect the  election of the  candidates
receiving the plurality of votes. Unless instructed to the contrary,  the shares
represented by proxies will be voted FOR the election of the nine nominees named
below.  Although it is anticipated  that each nominee will be able to serve as a
director,  should any nominee become unavailable to serve, proxies will be voted
for such other person or persons as may be designated by the Company's  Board of
Directors.

    THE BOARD OF DIRECTORS RECOMMENDS THAT STOCKHOLDERS VOTE FOR EACH OF THE
               NINE NOMINEES TO THE COMPANY'S BOARD OF DIRECTORS.

     Set forth below are the name,  age and business  experience  of each of the
nine nominees for election as directors of the Company.

     Blake M. Roney, 43, has served as Chairman of the Board since the Company's
inception.  Mr. Roney was a founder of Nu Skin  International,  Inc.  ("NSI") in
1984 and served as its Chief Executive Officer and President until the Company's
acquisition  of NSI in March 1998.  Since the Company's  acquisition of NSI, Mr.
Roney  has  served  as  Chairman  of the  Board of the  Company  and each of its
subsidiaries. He received a B.S. degree from Brigham Young University.

     Steven J. Lund,  47, has been  President,  Chief  Executive  Officer  and a
director of the Company since its inception. Mr. Lund was a founding shareholder
of NSI and served as the  Executive  Vice  President of NSI until the  Company's
acquisition  of NSI.  Mr.  Lund  previously  worked as an  attorney  in  private
practice.  He received a B.A.  degree from Brigham Young  University  and a J.D.
degree from Brigham Young University's J. Reuben Clark Law School.

     Sandra N. Tillotson,  44, has served as a director of the Company since its
inception  and as Senior Vice  President  since May 1998.  Ms.  Tillotson  was a
founding  shareholder  of NSI and  served  as a Vice  President  of NSI from its
formation  until the  acquisition of NSI. She earned a B.S.  degree from Brigham
Young University.

     Brooke B.  Roney,  38, has served as a director  of the  Company  since its
inception.  Mr. Roney has been a Senior Vice  President of the Company since May
1998. He was a founding  shareholder  of NSI and served as a Vice  President and
director of NSI until the Company's acquisition of NSI.

     Max L.  Pinegar,  69,  has served as a director  of the  Company  since its
inception.  Mr.  Pinegar came out of retirement  and was appointed to serve as a
Senior Vice  President of the Company in January 2000.  Mr.  Pinegar  previously
served  as a Senior  Vice  President  of the  Company  from May 1998  until  his
retirement in November 1998. He also served as General  Manager of NSI from 1989


                                      -5-






and as Vice  President of NSI from 1992 until  November 1998. He received a B.A.
degree from Brigham Young University and an M.B.A. degree from the University of
Utah.

     Daniel W. Campbell, 46, has served as a director of the Company since March
1997.  Mr.  Campbell  has been a  Managing  General  Partner of EsNet,  Ltd.,  a
privately held investment  company,  since 1994. From 1992 to 1994, Mr. Campbell
was the  Senior  Vice  President  and Chief  Financial  Officer  of  WordPerfect
Corporation,  a  software  company,  and  prior to that was a  partner  of Price
Waterhouse LLP. He received a B.S. degree from Brigham Young University.

     E.J.  "Jake" Garn,  68, has served as a director of the Company since March
1997. Senator Garn currently serves as the managing director of Summit Ventures,
LLC, a lobbying  firm.  He  previously  served as the Vice  Chairman of Huntsman
Corporation,  one of the largest  privately held companies in the United States,
from 1993 to the beginning of 2000. He currently serves as a director for Morgan
Stanley Dean Witter  Advisors,  a mutual fund  company;  United  Space  Alliance
Board, a prime  contractor for the space shuttle;  Franklin Covey & Co., Inc., a
provider of time management seminars and products; BMW Bank of North America, an
industrial   loan   corporation;   and  Escrow  Bank  USA,  an  industrial  loan
corporation.  From 1974 to 1993,  Senator Garn was a member of the United States
Senate and served on numerous Senate Committees.  He received a B.S. degree from
the University of Utah.

     Paula F.  Hawkins,  74, has served as a director of the Company since March
1997.  Senator  Hawkins has been the  principal of Paula  Hawkins &  Associates,
Inc., a management  consulting  company,  since 1988. From 1980 to 1986, Senator
Hawkins was a member of the United States  Senate and served on numerous  Senate
Committees.

     Andrew D.  Lipman,  49, has served as a director of the  Company  since May
1999.   Since   1988,   Mr.   Lipman  has  been  a  partner   and  head  of  the
Telecommunications  Group of Swidler Berlin Shereff Friedman, LLP, a Washington,
D.C. law firm. He is currently Vice Chairman of the firm. From 1987 to 1997, Mr.
Lipman also served as Senior Vice President for Legal and Regulatory Affairs for
MFS  Communications,  Co., a competitive  telecommunications  provider.  He also
currently  serves as a director  of: DSET  Corporation,  a software  provider to
competitive  local telephone  carriers;  NHC Corporation,  a  telecommunications
equipment manufacturer;  and TMNG Inc., a telecommunications- related consulting
firm.  He received a B.A.  degree from the  University  of Rochester  and a J.D.
degree from Stanford  University.  Mr. Lipman's law firm provides legal services
to Big Planet, Inc. and the Company from time to time.

     Blake M. Roney and Brooke B. Roney are  brothers.  The Company is not aware
of any other family relationships among any directors or executive officers. The
Certificate of Incorporation of the Company contains  provisions  eliminating or
limiting the personal  liability of  directors  for  violations  of a director's
fiduciary duty to the extent permitted by the Delaware General Corporation Law.

BOARD OF DIRECTORS MEETINGS AND COMMITTEES

     The Board of  Directors  held seven  meetings  during the fiscal year ended
December 31, 2000.  Each director  attended at least 75% of the aggregate of the
total number of meetings of the Board of  Directors  held during such period and
the total number of meetings  held during such period by all  committees  of the
Board of Directors on which that  director  served,  except for Brooke B. Roney,
who attended 71% of the total Board meetings.

     The Company has standing Audit, Compensation and Executive Committees,  but
has not established a Nominating Committee.


                                      -6-





         The Audit Committee  members are Daniel W. Campbell,  E.J. "Jake" Garn,
Paula F. Hawkins and Andrew D. Lipman. Mr. Campbell is the Chairman of the Audit
Committee. The Audit Committee's  responsibilities  include, among other things,
recommending the selection of the Company's  independent  public  accountants to
the  Board  of  Directors,  reviewing  the  activities  and the  reports  of the
independent  public  accountants,  reviewing the independence of the independent
public accountants and examining the adequacy of the Company's internal controls
and internal  auditing methods and procedures.  The Audit  Committee's  specific
responsibilities  are included in its written  charter  attached as Exhibit A to
this Proxy Statement.  Each member of the Audit Committee is independent  within
the meaning of the listing  standards of the New York Stock Exchange.  The Audit
Committee met five times during 2000.

     The Compensation Committee members currently consist of Daniel W. Campbell,
E.J.  "Jake" Garn,  Paula F. Hawkins and Andrew D. Lipman.  Mr.  Campbell is the
Chairman  of  the   Compensation   Committee.   The   Compensation   Committee's
responsibilities include, among other things, establishing the salaries, bonuses
and  other  compensation  to be paid to the  Company's  executive  officers  and
administering  the Company's  Second  Amended and Restated 1996 Stock  Incentive
Plan. The Compensation Committee met seven times during 2000.

     The Executive  Committee members are Blake M. Roney and Steven J. Lund. Mr.
Roney is the Chairman of the  Executive  Committee.  The duties of the Executive
Committee are, to the extent  authorized by the Board of Directors,  to exercise
all the powers  and  authority  of the Board of  Directors  with  respect to the
management of the business and affairs of the Company.  The Executive  Committee
met numerous times during 2000.

COMPENSATION OF DIRECTORS

         Each  director  who does not  receive  compensation  as an  officer  or
employee of the Company or its  affiliates  is entitled to receive an annual fee
of  $35,000  for  serving  on the Board of  Directors,  a fee of $1,000 for each
meeting of the Board of Directors or any committee  meeting thereof attended and
an additional fee of $1,000 for each committee meeting attended if such director
is the  chairperson  of that  committee.  Each  director may be  reimbursed  for
certain  expenses  incurred  in  attending  Board  of  Directors  and  committee
meetings.

         In  addition,  directors  may be granted  options or stock bonus awards
under the Second  Amended and Restated  1996 Stock  Incentive  Plan.  On May 11,
2000, the Company granted each of E.J. "Jake" Garn, Paula F. Hawkins,  Daniel W.
Campbell and Andrew D. Lipman  options to acquire 7,500 shares of Class A Common
Stock under the Second  Amended and  Restated  1996 Stock  Incentive  Plan at an
exercise  price of $7.44 per share.  All of such  options vest on the day before
the next annual  meeting of the  stockholders  following the date of grant.  All
options were  granted  with an exercise  price equal to the fair market value of
the Class A Common  Stock on May 11,  2000,  the date of the grant.  Each of the
non-employee  directors  of the Company  will  receive a stock  option grant for
7,500 shares of Class A Common Stock on the date of the Annual Meeting in 2001.





                                      -7-






                        EXECUTIVE OFFICERS OF THE COMPANY

         The executive  officers of the Company and  Presidents of the Company's
key subsidiaries as of March 15, 2001 were as follows:

       Name          Age                        Position
- -------------------  --  -------------------------------------------------------
Blake M. Roney       43  Chairman of the Board
Steven J. Lund       47  President and Chief Executive Officer
Sandra N. Tillotson  44  Senior Vice President
Brooke B. Roney      38  Senior Vice President
Max L. Pinegar       69  Senior Vice President
Corey B. Lindley     36  Executive Vice President and Chief Financial Officer
M. Truman Hunt       41  Executive Vice President, Secretary and General Counsel
Grant F. Pace        49  President, Nu Skin
Joseph Y. Chang      48  President, Pharmanex
Richard W. King      44  Chief Information Officer and President, Big Planet
Mark L. Adams        49  Vice President Finance and Administration
Michael D. Smith     55  Regional Vice President, North Asia
Takashi Bamba        65  President, Nu Skin Japan
John Chou            55  President, Nu Skin Taiwan

Set forth below is the business  background of each of the executive officers of
the Company.  Information on the business  background of each of Blake M. Roney,
Steven J. Lund,  Sandra N. Tillotson,  Brooke B. Roney and Max L. Pinegar is set
forth previously under the caption "Election of Directors."

     Corey B. Lindley has been the Chief Financial  Officer of the Company since
its inception and has been an Executive Vice President  since January 2000. From
1993 to 1996, he served as Managing Director, International, of NSI. Mr. Lindley
worked as the  International  Controller of NSI from 1991 to 1994.  From 1990 to
1991,  he served as  Assistant  Director  of  Finance of NSI.  Mr.  Lindley is a
Certified  Public  Accountant.  Prior to joining NSI in 1990,  he worked for the
accounting  firm of Deloitte & Touche LLP. He earned a B.S.  degree from Brigham
Young University and an M.B.A. degree from Utah State University.

     M. Truman Hunt has served as Vice  President and General  Counsel since May
1998. In January 2000, he was appointed to serve as an Executive Vice President.
He served as Vice  President of Legal  Affairs and Investor  Relations  from the
Company's  inception  until May 1998. He also served as Counsel to the President
of NSI from 1994 until 1996. From 1991 to 1994, Mr. Hunt served as President and
Chief  Executive  Officer of Better  Living  Products,  Inc.,  an NSI  affiliate
involved in the manufacture and distribution of houseware  products sold through
traditional  retail  channels.  Prior  to that  time,  he was a  securities  and
business  attorney in private  practice.  He received a B.S. degree from Brigham
Young University and a J.D. degree from the University of Utah.

     Grant F. Pace was  appointed as the  President  of the Nu Skin  division in
October  1999.  Prior  to such  appointment,  he  served  as Vice  President  of
Southeast Asia and China from December 1997.  From 1992 to 1997, he was Regional
Vice President of Direct Selling in the Asian region for Sara Lee, and from 1988
to 1992, he was President and Regional  Managing  Director,  Southeast  Asia for
Avon Products,  Inc. He received a J.D. degree from Brigham Young University and
an M.B.A. degree from Harvard University.


                                      -8-






     Joseph Y. Chang was  appointed as the President of Pharmanex in April 2000.
Prior to such  appointment,  Dr.  Chang  served as Vice  President  of  Clinical
Studies and  Pharmacology of Pharmanex from 1997. He was the President and Chief
Scientific Officer of Binary Therapeutics,  Inc., a development stage company in
the biotechnology  industry, from 1994 until 1997. Dr. Chang has nearly 20 years
of pharmaceutical  experience. He received a Ph.D. degree from the University of
London and a B.S. degree from Portsmouth University.

     Richard  W.  King has  served  as the  President  of Big  Planet  since its
formation  in  October  1997.  Mr.  King was  appointed  to  serve as the  Chief
Information  Officer  of the  Company  in  January  2000.  From  August  1996 to
September 1997, Mr. King was President of Night Technologies International, Inc.
From August 1993 to April 1996,  Mr. King was an  Executive  Vice  President  of
Novell,  Inc., a leading network software company,  where he had  responsibility
over NetWare,  Novell's  flagship  product.  Mr. King received a B.S.  degree in
Computer Science from Brigham Young University.

     Mark L. Adams has served as Vice  President  of Finance and  Administration
for the Company since  January  2000.  He joined NSI in 1994 and has  previously
held  positions  as Vice  President  of Corporate  Services,  Vice  President of
Finance and International  Controller.  Mr. Adams also worked for eight years in
the audit division of Arthur  Andersen LLP in Salt Lake City. Mr. Adams earned a
B.S. and an M.S. degree from Brigham Young University.

     Michael D. Smith has been  Regional  Vice  President  of North Asia for the
Company since  December 1997. Mr. Smith was Vice President of Operations for the
Company from its inception  until  December  1997. He also served  previously as
Vice  President of North Asian  Operations  for NSI. In  addition,  he served as
General Counsel of NSI from 1992 to 1996 and as Director of Legal Affairs of NSI
from 1989 to 1992. He earned B.S. and M.A. degrees from Brigham Young University
and a J.D. degree from the University of Utah.

     Takashi  Bamba has served as President  and/or  General  Manager of Nu Skin
Japan Company, Ltd. ("Nu Skin Japan") since 1993. Prior to joining Nu Skin Japan
in 1993,  Mr. Bamba was President and Chief  Executive  Officer of Avon Products
Co., Ltd., the publicly traded Japanese subsidiary of Avon Products,  Inc., from
1988 to 1993. Mr. Bamba also currently  serves as a director of the Japan Direct
Selling   Association.   He  received  a  B.A.  degree  from  Yokohama  National
University.

     John Chou has served as President and/or General Manager of Nu Skin Taiwan,
Inc. ("Nu Skin Taiwan") since 1991.  Prior to joining Nu Skin Taiwan in 1991, he
spent 21 years in  international  marketing and management  with 3M Taiwan Ltd.,
Amway  Taiwan and  Universal  PR Co. Mr. Chou is the  Chairman of the Taiwan ROC
Direct Selling  Association.  He received a B.A. degree from Tan Kang University
in Taipei, Taiwan.


                                  SECTION 16(a)
                    BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Section 16(a) of the Securities Exchange Act of 1934, as amended,  requires
the Company's  officers and directors and persons who own beneficially more than
10% of a registered  class of the Company's  equity  securities to file with the
Securities  and  Exchange  Commission  and the New York Stock  Exchange  initial
reports of ownership and reports of changes in ownership of the Company's equity
securities.  Officers,  directors  and greater  than 10%  beneficial  owners are
required to furnish the Company  with copies of all Section  16(a)  reports they
file.

     Based solely upon a review of the copies of such  reports  furnished to the
Company or written  representations  that no other  reports were  required,  the
Company  believes  that  during the  fiscal  year


                                      -9-






ended December 31, 2000 the Company's  officers,  directors and greater than 10%
beneficial   owners   complied   with  all   applicable   Section  16(a)  filing
requirements,  except that Grant F. Pace filed one late  report with  respect to
one transaction, and Richard W. King filed one late report with respect to three
transactions. In addition, Craig S. Tillotson and R. Craig Bryson, who each hold
approximately 7% of the combined voting power of the Company, filed late Forms 3
and late reports on Form 5 with respect to 14 transactions  and 17 transactions,
respectively.  Mr.  Bryson and Mr.  Tillotson had not  previously  filed reports
under  Section 16 because  they did not own more than 10% of any class of Common
Stock and  believed  that they were not  required  to file  Section 16  reports.
However,  because they have determined that there is a possibility they could be
deemed to beneficially own more than 10% of the Class A Common Stock (due to the
method of calculating  such  percentage for convertible  securities  pursuant to
Regulation  13-d),  Mr.  Tillotson  and Mr. Bryson have elected to begin to file
Section 16 reports.

                             EXECUTIVE COMPENSATION

     The following table sets forth certain information regarding the annual and
long-term compensation for services rendered in all capacities during the fiscal
years  ended  December  31,  1998,  1999 and 2000 of those  persons who were the
Company's  Chief  Executive  Officer,  the other  four most  highly  compensated
executive   officers  of  the  Company  and  the  Presidents  of  the  Company's
subsidiaries  operating  in its two  major  markets  (collectively,  the  "Named
Officers").




                                                               Summary Compensation Table

                                                                                           Long-Term
                                                      Annual Compensation                 Compensation
                                    --------------------------------------------------    ------------
                                                                             Other         Securities
                                                                             Annual        Underlying      All Other
  Name and Principal Position       Year      Salary          Bonus       Compensation       Options      Compensation
- --------------------------------    ----    ----------      ---------     ------------    ------------    ------------
                                                                                        
Blake M. Roney                      2000    $  791,666      $  85,702               --              --    $      3,272(2)
   Chairman of the Board            1999       833,333             --               --              --           3,272(2)
                                    1998            --(1)     109,833               --              --              --

Steven J. Lund                      2000       791,666         85,702               --              --           3,019(2)
   President and Chief Executive    1999     1,000,000             --               --              --           3,019(2)
   Officer                          1998       815,000(3)     112,380               --              --              --

Sandra N. Tillotson                 2000       463,768         54,057               --              --           1,928(2)
   Senior Vice President            1999       500,000             --               --              --           1,928(2)
                                    1998       375,000(1)      91,682               --              --              --

Keith R. Halls                      2000       427,536         50,980               --              --           2,925(4)
   Former Senior Vice President     1999       500,000             --               --              --           4,800(4)
   and Secretary                    1998       375,000(1)      90,055               --              --           4,800(4)

Brooke B. Roney                     2000       463,768         54,057               --              --              --
   Senior Vice President            1999       500,000             --               --              --              --
                                    1998       375,000(1)      91,841               --              --              --

Takashi Bamba                       2000       392,608         35,568               --          30,000              --
   President, Nu Skin Japan         1999       397,727         15,783               --          30,000           3,450(5)
                                    1998       330,769         27,564               --          20,000           3,450(5)

John Chou                           2000       315,180        100,000(6)            --          20,000              --
   President, Nu Skin Taiwan        1999       306,000        100,000(6)        43,698(7)       20,000              --
                                    1998       300,000        100,000(6)        43,727(7)       18,000              --

- ----------------


                                      -10-






(1)  The amounts shown for Blake M. Roney,  Sandra N. Tillotson,  Keith R. Halls
     and Brooke B. Roney do not include  amounts paid, or accrued,  by NSI prior
     to the Company's acquisition of NSI in March 1998.

(2)  Term life insurance payment.

(3)  During the first three months of 1998, Mr. Lund was an executive officer of
     NSI. The compensation  presented in the table reflects an allocation of the
     time spent by Mr.  Lund  providing  services  to the  Company  and  certain
     subsidiaries  during the first three  months of 1998.  These  salaries  and
     bonuses  are in addition  to any  amounts  received  or accrued  during the
     relevant  periods for Mr.  Lund from NSI in return for his  services to NSI
     prior to the acquisition of NSI in March 1998.

(4)  Consists of Company matching  contributions under the Company's 401(k) plan
     and a $2,925 term life insurance payment in 2000.

(5)  Annual premium for insurance policy.

(6)  Forgiveness of $100,000 of indebtedness. See "Employment Agreements" below.

(7)  Consists  of  payments  of  approximately  $41,000  with  respect  to a car
     provided to Mr. Chou and certain other perquisites.

   The following table sets forth certain  information with respect to grants of
stock options  pursuant to the Second Amended and Restated 1996 Stock  Incentive
Plan during 2000 to the Named Officers.




                                         Option Grants in Last Fiscal Year(1)

                                     Percentage                                     Potential
                      Number of       of Total                                  Realizable Value at
                      Securities      Options       Exercise                       Assumed Annual
                      Underlying     Granted to     or Base                     Rates of Stock Price
                       Options       Employees       Price                       for Option Term (2)
                       Granted       in Fiscal        per        Expiration     -------------------
      Name             (Shares)         Year         Share          Date           5%         10%
- -------------------   ----------     ----------     --------     ----------     --------   --------
                                                                         
Blake M. Roney                 0             --           --            --            --         --
Steven J. Lund                 0             --           --            --            --         --
Sandra N. Tillotson            0             --           --            --            --         --
Keith R. Halls                 0             --           --            --            --         --
Brooke B. Roney                0             --           --            --            --         --
Takashi Bamba             30,000            1.5%    $   6.56       8/31/10      $123,766   $313,649
John Chou                 20,000            1.0%        6.56       8/31/10        82,511    209,099
- -------------------
<FN>
(1)  All options  granted become  exercisable in four equal annual  installments
     beginning  on the date of  grant.  Options  are  granted  for a term of ten
     years,  subject  to earlier  termination  in  certain  events,  and are not
     transferable.  The exercise  price is equal to the fair market value of the
     Class A Common  Stock  on the date of  grant.  The  Compensation  Committee
     retains discretion, subject to certain restrictions, to modify the terms of
     outstanding options.

(2)  Potential gains are net of the exercise price,  but before taxes associated
     with the  exercise.  Amounts  represent  hypothetical  gains  that could be
     achieved for the  respective  options if exercised at the end of the option
     term. The assumed 5% and 10% rates of stock price appreciation are provided
     in accordance with the rules of the Securities and Exchange Commission, and
     do not represent the Company's estimate or


                                      -11-





     projection of the future Class A Common Stock price.  Actual gains, if any,
     on stock option exercises  depend upon the future financial  performance of
     the Company,  overall market  conditions and the option holder's  continued
     employment  through  the  vesting  period.  This  table  does not take into
     account any actual  appreciation  in the price of the Class A Common  Stock
     from the date of grant.
</FN>


   The  following  table  sets  forth  certain   information   with  respect  to
unexercised  options under the Second Amended and Restated 1996 Stock  Incentive
Plan held by the Named  Officers  as of  December  31,  2000.  No  options  were
exercised by any of the Named Officers in 2000.

                     Aggregated Option/SAR Exercises in Last
               Fiscal Year and Fiscal Year-End Option/SAR Values


                         Number of Unexercised          Value of Unexercised
                               Options                  In-the-Money Options
                         at December 31, 2000          at December 31, 2000(1)
                      ---------------------------   ---------------------------
Name                  Exercisable   Unexercisable   Exercisable   Unexercisable
- ----                  -----------   -------------   -----------   -------------
Blake M. Roney                  0               0   $         0   $           0
Steven J. Lund                  0               0             0               0
Sandra N. Tillotson             0               0             0               0
Keith R. Halls                  0               0             0               0
Brooke B. Roney                 0               0             0               0
Takashi Bamba              36,250          68,750             0               0
John Chou                  32,750          50,250             0               0
- ----------------
[FN]
(1)  Based on the  closing  sales  price of the Class A Common  Stock on the New
     York Stock Exchange on December 31, 2000 of $5.30.
</FN>

EMPLOYMENT AGREEMENT

      Messrs.  Bamba and Chou have entered into  employment  agreements  with Nu
Skin Japan and Nu Skin  Taiwan,  respectively.  Under  these  agreements,  these
individuals are paid an annual salary and receive various other benefits.  These
individuals are also entitled to participate in a cash bonus incentive plan.

      Mr.  Bamba is employed as the  President of Nu Skin Japan at a 2000 annual
salary of approximately (Y)45,150,000.  This salary is subject to annual review.
Under  the  terms  of  his  employment  agreement,  Mr.  Bamba  is  entitled  to
reimbursement of business-related expenses, the use of an automobile provided by
Nu Skin Japan and  participation  in a retirement plan offered by Nu Skin Japan,
which provides for a retirement  payment in an amount  determined by multiplying
the final monthly salary of Mr. Bamba by the number of years employed multiplied
by 2. Mr.  Bamba also has the right under his  employment  agreement  to have Nu
Skin Japan purchase a country club membership and pay related dues,  although he
has not exercised this right.  Mr. Bamba also receives a private  insurance plan
paid for by Nu Skin Japan,  provided the premium for such private insurance plan
does not exceed (Y)300,000 per year. Under his employment  agreement,  Mr. Bamba
has  agreed to  certain


                                      -12-






confidentiality  obligations.  The term of Mr. Bamba's employment is indefinite,
subject to termination by Mr. Bamba or Nu Skin Japan upon three months' notice.

      Mr. Chou is employed as the  President  of Nu Skin Taiwan at a 2000 annual
salary of approximately  $315,000.  Under the terms of his employment agreement,
Mr. Chou received a personal loan in the amount of $1.0 million.  The loan bears
no interest  and is payable  upon demand if Mr. Chou ceases to be employed by Nu
Skin Taiwan or an  affiliate.  The loan is to be repaid by applying  $100,000 of
the sum earned by Mr. Chou under a bonus  incentive  plan each year  against the
loan balance.  If less than $100,000 is earned under the bonus incentive plan in
a given year, $100,000 is nevertheless  applied against the loan balance. If Mr.
Chou is  terminated  "without  cause,"  any  outstanding  loan  balance  will be
forgiven. Under the terms of his employment agreement, Mr. Chou is also entitled
to health  insurance  paid for in part by Nu Skin  Taiwan.  Nu Skin  Taiwan also
provides  Mr.  Chou  with a  monthly  car  allowance.  The  term  of Mr.  Chou's
employment  agreement  currently extends until August 2002. Under his employment
agreement,  Mr. Chou has agreed to certain  confidentiality  and non-competition
obligations.

COMPENSATION PLANS

      The  Company has adopted a cash bonus  incentive  plan for its  employees,
including  the executive  officers of the Company.  Under the current cash bonus
incentive  plan,  an executive  officer  receives a bonus based on the operating
results of the Company compared to targeted performance measures;  however, such
bonus is conditioned upon the executive and his/her  department  meeting certain
previously  established  goals.  The bonus is measured and paid  quarterly.  The
Company  has  also,  from  time to time,  paid  discretionary  cash  bonuses  to
executives  based on local market and  individual  performance.  The Company has
also historically paid a discretionary  year-end payment to all of its employees
as more fully described in the Compensation Committee Report.

      The Company also maintains two deferred  compensation plans for certain of
its  executive  officers.  Under the first plan,  $12,000 is accrued as deferred
compensation  each year. The total amount of deferred  compensation  vests after
the earlier of (i) ten years from the date of  employment  with the Company,  or
(ii) the  executive  officer  attaining age 60. Under the second plan, an amount
equal to a set  percentage  of an  executive  officer's  salary  is  accrued  as
deferred compensation. The total amount of deferred compensation under this plan
vests after the earlier  of, (x) 20 years from the date of  employment  with the
Company,  and (y) the executive officer attaining age 60. The amount of deferred
compensation  has generally been invested in insurance  policies on the lives of
the executive officers.








                                      -13-






                          COMPENSATION COMMITTEE REPORT

      This  Compensation  Committee  Report  discusses the  Company's  executive
compensation  policies and the basis for the compensation  paid to the Company's
executive  officers,  including  its Chief  Executive  Officer,  Steven J. Lund,
during the fiscal year ended December 31, 2000.

     Compensation  Policy.  The  Company's  policy  with  respect  to  executive
compensation has been designed to:

      *    Adequately and fairly  compensate  executive  officers in relation to
           their responsibilities, capabilities and contributions to the Company
           and in a  manner  that  is  commensurate  with  compensation  paid by
           companies of comparable size or within the Company's industry;

      *    Reward executive officers for the achievement of short-term operating
           goals and for the  enhancement of the long-term value of the Company;
           and

      *    Align the  interests  of the  executive  officers  with  those of the
           Company's stockholders with respect to short-term operating goals and
           long-term  increases  in the  price of the  Company's  Class A Common
           Stock.

      The Compensation  Committee is responsible for reviewing and approving all
compensation  paid by the Company to its  executive  officers and members of the
Company's senior management team. This compensation  includes awards and bonuses
made under various  incentive  plans that the  Compensation  Committee  reviews,
establishes  and  administers.  In this  capacity,  the  Compensation  Committee
determines the timing, pricing and amount of all such bonuses and awards granted
under the plans.  The  Compensation  Committee  also  administers  the  Seconded
Amended and  Restated  1996 Stock  Incentive  Plan.  As such,  the  Compensation
Committee  establishes the timing and terms of all equity awards granted to both
executive officers of the Company as well as all other employee awards.

      Components  of  Compensation.  The  components  of the  Company's  current
compensation program consists of (i) base salary, (ii) short-term  incentives in
the form of cash  bonus  payments,  (iii)  long-term  incentives  in the form of
equity  awards,  and (iv)  certain  other  benefits  provided  to the  Company's
executive  officers.  These components and the relationship of each component of
compensation to the Company's performance are discussed below.

           Base  Salary.  Except as  provided  below,  for the fiscal year ended
December 31, 2000,  the  Compensation  Committee  reviewed and approved the base
salary paid by the  Company to its  executive  officers  and the  Presidents  of
certain  subsidiaries.  In reviewing and approving the base salaries paid to its
executive  officers,   the  Compensation  Committee  considers  various  factors
including (i) salaries provided by similarly sized companies or companies within
the  Company's   industry;   (ii)  the  nature  of  each   executive   officer's
responsibilities,  capabilities and contributions;  and (iii) the performance of
the Company (to the extent such  performance can fairly be attributed or related
to each executive officer's  performance).  The Compensation  Committee does not
assign any specific  weights to these factors,  but it places a greater emphasis
on the salaries provided by other companies to ensure that the salaries provided
by the  Company  are  competitive,  enabling  the  Company to attract and retain
qualified and effective executive officers. In connection with this process, the
Compensation  Committee  reviewed and considered a compensation  survey prepared
for  the  Compensation   Committee  by  an  independent   consulting  firm.  The
Compensation  Committee  believes  that  the  base  salaries  for the  Company's
executive  officers  are  reasonable  in  relation  to the  Company's  size  and
performance  in  comparison  with


                                      -14-






the  compensation  paid by similarly  sized  companies  or companies  within the
Company's  industry.  The Special  Committee of Directors agreed to the salaries
for Blake M.  Roney,  Steven J. Lund,  Sandra N.  Tillotson,  Keith R. Halls and
Brooke B. Roney  following the  acquisition of NSI. The  Compensation  Committee
reviewed the  appropriateness of the compensation for these officers in 2000 and
made adjustments to their base salaries.

           Annual  Incentive  Compensation.  The Company has established  formal
annual incentive plans that provide for cash bonuses based on the achievement of
targeted  levels of revenue and operating  income.  The amount of the bonus that
can be earned under these plans is fixed by a formula and is based on the degree
to which  the  targeted  performance  measures  have  been met or  exceeded.  In
addition, the percentage of such award that an officer is entitled to receive is
determined based on the degree to which the executive officer has met individual
and department goals. A bonus was paid to corporate  employees under these plans
based on the performance of the Company in the second quarter 2000. No bonus was
paid based on the  performance of the Company in the second half of the year. In
addition,  bonuses were also paid to executives in various foreign markets based
on their performances in 2000. The Compensation  Committee also has retained the
right to make  discretionary  bonuses to officers for extraordinary  performance
and other factors. In 2000, the Compensation Committee approved a limited number
of  discretionary  bonuses based on  individual  performance.  The  Compensation
Committee  believes the incentive  compensation  plans for its officers  rewards
those  individuals  for achieving or exceeding the Company's  goals and targeted
objectives, thus benefitting the Company and its stockholders.  The Compensation
Committee  believes the achievement of these goals and targeted  objectives will
dictate, in large part, the Company's future operating results. The Compensation
Committee  believes  that  providing  incentive-based  compensation  fairly  and
adequately  compensates  individuals  in  relation  to  their  responsibilities,
capabilities  and  contributions  to  the  Company  and  in  a  manner  that  is
commensurate  with  compensation  paid by companies of comparable size or within
the Company's industry.

           The  Company  has  also  historically  made  a  year-end  payment  to
corporate employees in the form of a gift certificate or similar merchant credit
arrangement  in an amount equal to a percentage of each  employee's  base salary
(approximately  two-weeks'  salary).  The  amount of this  year-end  payment  is
included in the bonus column of the Summary Compensation Table.

           Equity  Awards.  The  Company  has  adopted  the Second  Amended  and
Restated 1996 Stock Incentive Plan that provides the Compensation Committee with
the discretion to grant equity incentive awards to key employees of the Company.
The Compensation  Committee has the complete  authority to determine the persons
to whom awards will be made and the nature and size of such  awards.  The Second
Amended and Restated  1996 Stock  Incentive  Plan  provides  for options,  stock
appreciation  rights,  contingent stock awards and restricted stock awards.  The
Compensation  Committee  determines  the number of awards to be granted  and the
persons  who are to receive  such  awards on a  subjective  basis,  taking  into
consideration  several factors  including the level of options generally granted
by similarly  sized  companies or companies  within the  Company's  industry for
similar positions, the anticipated value of the Company's stock if financial and
operating targets are met,  individual  salaries and individual  performance and
contributions.  The  Compensation  Committee  also  utilizes  the services of an
independent  consulting  firm to  provide  advice on the size and  frequency  of
equity awards.

           Other  Benefits.  The  Company  maintains  certain  other  plans  and
arrangements  for the benefit of its executive  officers.  The Company  believes
these  benefits  are  reasonable  in  relation  to  the  executive  compensation
practices of other similarly  sized companies or companies  within the Company's
industry.


                                      -15-






      Tax Limitations on  Deductibility.  The Compensation  Committee takes into
consideration  the  limitation  on  deductibility  for United  States income tax
purposes of compensation  in excess of $1 million paid to the Company's  highest
paid executive  officers when it is determining  compensation  for its executive
officers. The Compensation Committee has attempted, where possible, to structure
its  formal  bonus  and  equity  plans to  qualify  for the  "performance-based"
exception to the deduction limitation.

      Compensation  of the  Chief  Executive  Officer.  The  salary  paid by the
Company to Mr. Lund in 2000 was reviewed and  determined in accordance  with the
policies set forth above. In particular, the Compensation Committee reviewed and
considered  the  compensation  survey  described  previously  and the mix of Mr.
Lund's compensation.  In order to shift more of Mr. Lund's total compensation to
performance-based compensation, the Compensation Committee elected to reduce Mr.
Lund's base salary to $750,000.  The Compensation  Committee believes Mr. Lund's
salary is  commensurate  with the  compensation  paid by companies of comparable
size or within the Company's  industry.  The Company paid a $62,650 bonus to Mr.
Lund in 2000 based on the  Company's  revenue and operating  profit  performance
compared to targeted  goals during the second  quarter of 2000.  In addition,  a
year-end payment that was equivalent,  on a percentage basis of base salary,  to
the year-end payments provided to all corporate employees as described above was
provided to Mr. Lund. The Compensation  Committee elected not to make any equity
awards  to  Mr.  Lund  in  2000  because  of  existing  incentives  tied  to the
performance of the Company.

      Conclusion.   The  Compensation   Committee  believes  that  the  concepts
discussed above further the  stockholders'  interests and that executive officer
compensation  encourages responsible management of the Company. The Compensation
Committee  regularly   considers  the  effect  of  management   compensation  on
stockholder interests. In the past, the Compensation Committee based its review,
in part, on the experience of its own members and on information  requested from
management personnel. The Compensation Committee also regularly seeks input from
an independent executive compensation and benefits consulting firm regarding the
Company's  compensation  policies and strategies.  In the future, these factors,
reports of the  Compensation  Committee  and  discussions  with and  information
compiled  by various  independent  consultants  retained  by the Company and the
Compensation   Committee   will  be  used  in  determining   executive   officer
compensation.

                                    COMPENSATION COMMITTEE OF THE
                                    BOARD OF DIRECTORS

                                    Daniel W. Campbell
                                    E.J. "Jake" Garn
                                    Paula F. Hawkins
                                    Andrew D. Lipman

           COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

     The  Compensation  Committee is comprised of Daniel W.  Campbell,  Paula F.
Hawkins,  E.J. "Jake" Garn and Andrew D. Lipman. Mr. Lipman is associated with a
law  firm  that  provides  legal  services  to the  Company  and Big  Planet  in
connection  with   contractual  and  regulatory   issues   associated  with  the
telecommunications  and enhanced data and voice  communications  products of Big
Planet.  See  "Certain  Relationships  and  Transactions"  for more  information
concerning the relationship described above.


                                      -16-






                             STOCK PERFORMANCE GRAPH

     Set forth below is a line graph comparing the cumulative total  stockholder
return (stock price appreciation plus dividends) on the Company's Class A Common
Stock  with  the  cumulative  total  return  of the S&P 500  Index  and a market
weighted  index of publicly  traded peers for the period from  November 22, 1996
(the date of the Company's  initial public offering)  through December 31, 2000.
The graph assumes that $100 is invested in each of the Class A Common Stock, the
S&P 500 Index and the index of publicly  traded  peers on November  22, 1996 and
that all dividends were  reinvested.  The publicly traded  companies in the peer
group are Tupperware Corporation, Revlon, Inc., Nature's Sunshine Products, Inc.
and Avon Products,  Inc. Amway Asia Pacific,  Ltd., Amway Japan, Ltd. and Rexall
Sundown,  Inc.  are no longer  included in the peer group as their shares are no
longer publicly traded.

                COMPARISON OF CUMULATIVE TOTAL STOCKHOLDER RETURN
                        AMONG NU SKIN ENTERPRISES, INC.,
                           PEER GROUP AND BROAD MARKET

[GRAPHIC  OMITTED]    Line graph of comparison of cummulative total stockholder
                      return  among  Nu Skin Enterprises, Inc., peer  group and
                      broad market.


                                               S&P 500     Peer Group
        Measurement Period         Company      Index         Index
        ------------------         -------     -------     ----------
        November  22, 1996         $100.00     $100.00        $100.00
        December  31, 1996          107.39       98.02         101.02
        December  31, 1997           63.48      130.72          98.10
        December  31, 1998           82.17      168.08         114.09
        December  31, 1999           31.52      203.45          87.05
        December  31, 2000           18.48      184.92         123.28


                                      -17-





            REPORT OF THE AUDIT COMMITTEE OF THE BOARD OF DIRECTORS

     The Audit Committee of the Board of Directors is responsible for monitoring
the Company's financial  auditing,  accounting and financial reporting processes
and its system of  internal  controls on behalf of the Board of  Directors.  The
Company's  management  has primary  responsibility  for the  Company's  internal
controls and reporting process.  The Company's  independent public  accountants,
PricewaterhouseCoopers  LLP, are responsible for performing an independent audit
of the Company's  consolidated financial statements in accordance with generally
accepted  auditing  standards  and issuing an opinion on the  conformity  of the
Company's  audited  consolidated  financial  statements  to  generally  accepted
accounting principles.  The Audit Committee's responsibility is to monitor these
processes.  In this context,  the Audit Committee met and held  discussions with
management,  the Company's internal auditors,  and  PricewaterhouseCoopers  LLP.
Management  represented to the Audit Committee that the  consolidated  financial
statements  for the fiscal year 2000 were prepared in accordance  with generally
accepted accounting principles.

     The Audit Committee hereby reports as follows:

     *    The  Audit   Committee   has  reviewed  and   discussed   the  audited
          consolidated  financial  statements with the Company's  management and
          PricewaterhouseCoopers      LLP.     This     discussion      included
          PricewaterhouseCoopers LLP's judgments about the quality, not just the
          acceptability,  of the accounting  principles,  the  reasonableness of
          significant  judgments and the clarity of disclosures in the financial
          statements.

     *    The Audit Committee also discussed with PricewaterhouseCoopers LLP the
          matters  required to be discussed  by Statement on Auditing  Standards
          No. 61 (Communication with Audit Committees).

     *    PricewaterhouseCoopers  LLP also  provided to the Audit  Committee the
          written disclosures and the letter required by Independence  Standards
          Board Standard No. 1 (Independence Discussions with Audit Committees),
          and the Audit Committee has discussed with  PricewaterhouseCoopers LLP
          the  accounting   firm's   independence.   The  Audit  Committee  also
          considered      whether     non-audit     services     provided     by
          PricewaterhouseCoopers LLP during the last fiscal year were compatible
          with maintaining the accounting firm's independence.

     *    Based on the reviews  and  discussions  referred  to above,  the Audit
          Committee  recommended  to the  Board of  Directors  that the  audited
          consolidated  financial statements be included in the Company's Annual
          Report on Form 10-K for the year ended  December 31, 2000,  for filing
          with the Securities and Exchange Commission.  The Audit Committee also
          recommended  to  the  Board  of  Directors,   subject  to  stockholder
          ratification,  the appointment of PricewaterhouseCoopers  LLP to serve
          as the Company's  independent  public  accountants for the year ending
          December 31, 2001.

                                   AUDIT COMMITTEE OF THE BOARD OF
                                   DIRECTORS

                                   Daniel W.  Campbell, Chairman
                                   E.J. "Jake" Garn
                                   Paula F. Hawkins
                                   Andrew D. Lipman


                                      -18-






                     CERTAIN RELATIONSHIPS AND TRANSACTIONS

DISTRIBUTOR STOCK OPTION OBLIGATION

     Maple Hills  Investment,  Inc. ("Maple  Hills"),  formerly known as Nu Skin
USA,  Inc.,  has agreed to  reimburse  the  Company for the value of the Class A
Common  Stock that the  Company is  required  to issue upon  exercise of certain
options granted to  distributors  of the Company  resident in the United States.
This  obligation was not assumed or eliminated in connection with the assumption
of the Nu Skin  operations in the United States in 1999. A total of $2.2 million
of this obligation was repaid in 2000. Maple Hills currently  remains  obligated
to reimburse the Company for up to $3.9 million in connection with such options.
Payment of this  obligation is due in  installments as the options are exercised
and the  Company  issues  the  underlying  shares  of Class A Common  Stock.  No
interest  accrues on the  obligation  unless  Maple Hills fails to make a timely
payment of an installment.

     As set forth  below,  certain  of the  stockholders  of Maples  Hills  were
directors,  executive  officers or  significant  stockholders  of the Company in
2000. The following table sets forth the ownership percentage in Maple Hills for
each  of the  stockholders  who is (i) a  person  known  by the  Company  to own
beneficially more than 5% of the outstanding shares of either the Class A Common
Stock or the  Class B Common  Stock as of March 10,  2000 (a "5%  Stockholder"),
(ii) a director of the Company,  (iii) a Named Officer,  or (iv) a family member
of the foregoing persons.
                                                                      Percentage
                                                                          of
Stockholder             Relationship With the Company                  Ownership
- -------------------     --------------------------------------------  ----------
Blake M. Roney          Chairman of the Board and 5% Stockholder           30.3%
Steven J. Lund          President, Chief Executive Officer, Director        5.0
                        and 5% Stockholder
Nedra D. Roney          5% Stockholder                                     24.3
Sandra N. Tillotson     Director, Named Officer and 5% Stockholder         14.2
Craig S. Tillotson      5% Stockholder                                      7.1
R. Craig Bryson         5% Stockholder                                      7.1
Brooke B. Roney         Director, Named Officer and 5% Stockholder          5.0
Kirk Roney              Family Member                                       5.0
Rick Roney              Family Member                                       1.0
Keith R. Halls          Former Director and Named Officer                   0.5


BIG PLANET ACQUISITION NOTE

    As part of the acquisition of Big Planet, Inc. in 1999, the Company issued a
promissory  note in the principal  amount of $14.5  million to Maple Hills.  The
note  accrues  interest  at the  rate  of  6.5%  and  is  payable  in  quarterly
installments over three years. As of March 1, 2001,  approximately  $7.7 million
remained outstanding.


                                      -19-






LEASES

     The Company leases its corporate offices,  distribution  center and certain
other property pursuant to lease agreements with entities owned by the following
officers,  directors,  5% or greater stockholders and respective family members:
Blake M. Roney, Nedra D. Roney, Sandra N. Tillotson,  Brooke B. Roney, Steven J.
Lund, Kirk V. Roney, Craig S. Tillotson,  R. Craig Bryson and Rick A. Roney. The
lease for the  corporate  offices is with Scrub Oak,  Ltd.  ("Scrub Oak") with a
monthly fixed rent of $140,000 in 2000.

    The lease for the distribution center is a month-to-month  lease between the
Company and Aspen Country,  L.L.C.  ("Aspen Country").  The monthly rent in 2000
was $56,250. The Company also leases certain additional miscellaneous office and
warehouse  space from Scrub Oak and Aspen  Country.  The monthly  payments under
such leases in 2000 were $34,750.

    In 2000, the Company  incurred  lease charges  totaling  approximately  $2.0
million and $800,000, respectively, to Scrub Oak and Aspen Country.

STOCKHOLDERS PARTNERSHIP

    R. Craig Bryson and Craig S. Tillotson are major stockholders of the Company
and have been  distributors  of the  Company  since  1984.  Messrs.  Bryson  and
Tillotson and Clara McDermott,  the mother of Mr. Tillotson,  are partners in an
entity (the  "Partnership")  that receives  substantial  commissions  on product
sales from the  Company.  For the fiscal year ended  December  31,  2000,  total
commissions  paid  to  the  Partnership  were  approximately  $3.4  million.  By
agreement,  the Company pays commissions to the Partnership at the highest level
of  commissions  available  to  distributors.   Management  believes  that  this
arrangement   allows  Messrs.   Bryson  and  Tillotson  and  Ms.  McDermott  the
flexibility  of using  their  expertise  and  reputations  in network  marketing
circles to sponsor,  motivate and train  distributors  to benefit the  Company's
distributor  force  generally,  without  having  to focus  solely  on their  own
organizations.  In addition,  during 2000 Mr.  Bryson had a consulting  contract
with the Company that paid him $33,333 per month.  This contract was  terminated
in December 2000.

    Craig S. Tillotson has three brothers who are  distributors  of the Company.
For the year ended December 31, 2000, total commissions paid to these persons or
the  partnerships  in which they are partners from the sale of Company  products
were approximately $2.3 million.

    In  February  2000,  the  Company  entered  into an  agreement  with  I-Link
Incorporated to become the exclusive  global  distributor of I-Link products and
services in the network marketing channel.  In connection with such transaction,
the  distributors  of I-Link were  transitioned  and  transferred  intact to Big
Planet  directly under the  partnership of Messrs.  Bryson and Tillotson,  which
agreed  to pay  part of the  cost  of  acquiring  and  transferring  the  I-Link
distributors  to Big Planet.  The founding  distributor of I-Link had previously
been a front-line  distributor  of Mr.  Bryson at Nu Skin.  The Company paid the
founding distributor of I-Link $500,000 up front and may pay up to an additional
$650,000 based on achievement of certain sales objectives in order to obtain his
exclusive  rights to market I-Link products  through the  multi-level  marketing
channel.  As of December 31, 2000, no additional payments had been made based on
sales levels in 2000. In connection with the transfer, the Company received from
the Partnership  $150,000 of commissions  that would have otherwise been paid to
the Partnership related to the sale of I-Link products and services.


                                      -20-






STOCKHOLDERS AGREEMENT

    Effective as of November 28, 1997, the original  stockholders of the Company
and certain of their transferees (the "Original  Stockholders")  entered into an
amended and restated stockholders  agreement with the Company (the "Stockholders
Agreement").   The  Original   Stockholders  and  certain  of  their  affiliates
beneficially  own shares  having over 90% of the  combined  voting  power of the
outstanding  shares  of  Common  Stock  of the  Company.  Each  of the  Original
Stockholders  has agreed to comply with the volume  limitations of Rule 144 even
if they are eligible to sell shares under Rule 144(k).

    The  Original  Stockholders  have been  granted  registration  rights by the
Company permitting each such Original  Stockholder to register his or her shares
of Class A Common Stock,  subject to certain  restrictions,  on any registration
statement  filed by the  Company  until  such  Original  Stockholder  has sold a
specified value of shares of Class A Common Stock. In certain circumstances, the
Original  Stockholders  are  responsible  to reimburse  the Company for expenses
associated  with any registered  offering.  As of December 31, 1999, the Company
had incurred  expenses  associated with the prior proposed public  offerings and
other  related   liquidity  events  and  transactions  for  which  the  Original
Stockholders  remained  obligated  to  reimburse  the  Company  in the amount of
approximately $1.5 million as of December 31, 2000.

LEASE OF AIRPLANE

     The  Company  periodically  charters  air service  from a charter  company,
Keystone  Aviation  LLC, in which  Blake M. Roney,  Chairman of the Board of the
Company,  currently  owns a 50% interest.  In 2000, the Company paid $431,984 to
this  charter  company.  Keystone  Aviation,  LLC,  leases  from time to time an
aircraft from Arrow Plane,  L.C. to provide its charter services to the Company.
Mr. Roney and his spouse directly or indirectly own  substantially  all of Arrow
Plane,  L.C. In 2000,  Arrow  Plane,  L.C.  received  payments of  approximately
$108,810  from Keystone  Aviation  related to charter  services  provided to the
Company.

CERTAIN LOANS

    As part of his  employment  agreement,  the Company  loaned  John Chou,  the
President of Nu Skin  Taiwan,  $1.0  million.  The loan bears no interest and is
payable  upon  demand if Mr.  Chou ceases to be employed by Nu Skin Taiwan or an
affiliate.  The loan is to be repaid by  applying  $100,000 of the sum earned by
Mr. Chou under the Bonus  Incentive  Plan per year against the loan balance.  If
less than  $100,000 is earned  under the Bonus  Incentive  Plan in a given year,
$100,000  is  nevertheless  applied  against  the loan  balance.  If Mr. Chou is
terminated  "without cause," any loan balance will be forgiven.  The outstanding
balance  of  the  loan  at  March  1,  2001,   was  $600,000.   See   "Executive
Compensation--Employment Agreements."

    On December  10,  1997,  the  Company  loaned $5.0  million  (the  "Original
Principal  Amount") to Nedra D.  Roney.  This loan is secured by a pledge by Ms.
Roney of 349,406 shares of Class B Common Stock.  The loan is payable on demand,
or in any event by December 31, 2001,  with  interest on the Original  Principal
Amount  at 6.0% per  annum.  The loan was made in  connection  with Ms.  Roney's
entering  into the  Stockholders  Agreement,  as amended.  In 2000,  $300,000 in
interest  was  accrued  on this  loan.  As of March  1,  2001,  the  outstanding
principal balance and accrued interest of this loan was $5.9 million.

    In March 2000,  the Company loaned  $500,000 to Grant F. Pace,  President of
the Nu Skin division.  This loan is secured by real estate  purchased by him for
his primary  residence.  The loan bears  interest


                                      -21-






at 5.8% per annum,  payable in  semi-annual  payments.  The principal is due and
payable  in full on the  earlier  of (i)  March  1,  2005,  (ii) the  180th  day
following Mr. Pace's  voluntary  termination of  employment,  (iii) the one-year
anniversary of the  termination of Mr. Pace's  employment if it is terminated by
the Company without cause,  and (iv) 30 days after  termination of employment if
Mr. Pace is terminated for cause. The outstanding principal balance is currently
$500,000.

    On June 23, 1999, the Company  loaned $1.5 million to William E.  McGlashan,
Jr., the former  Executive Vice President of the Company and former President of
Pharmanex.  This loan is secured by a pledge by Mr.  McGlashan  of his shares of
Class A Common Stock. In addition,  Mr. McGlashan is required to secure the loan
with any real estate purchased by him for his primary residence.  The loan bears
interest at 5.8% per annum,  payable in semi-annual  payments.  The  outstanding
principal  balance as of March 31, 2001 was $634,249.  The  remaining  principal
balance,  together with accrued interest, is due in payable in full on or before
December 31, 2001.

REPURCHASE OF CLASS A COMMON STOCK

    On April 17, 2000, the Company  repurchased  68,330 shares of Class A Common
Stock for $6.00 per share  from  Burke  Roney,  a brother  of Blake M. Roney and
Brooke B. Roney,  who are  directors  and officers of the Company.  The purchase
price was based on a  discount  to the  market  value of the  Company's  Class A
Common Stock as of the date of the transaction.

OTHER

    Andrew D. Lipman,  a director of the  Company,  is a partner in the law firm
Swidler Berlin Shereff  Friedman  ("Swidler  Berlin").  Swidler Berlin  provides
legal services to Big Planet and the Company in connection with  contractual and
regulatory issues associated with the  telecommunications  and enhanced data and
voice communications products of Big Planet.

    The  Company  currently  employs a brother  of Blake M.  Roney and Brooke B.
Roney and two  brothers-in-law  of Blake M. Roney.  The Company  paid a total of
approximately  $229,829 in compensation to these employees in 2000. In addition,
these  employees  also  participated  in the employee  benefit  plans  available
generally to employees of the Company.

                                   PROPOSAL 2
              RATIFICATION OF SELECTION OF INDEPENDENT ACCOUNTANTS

    The firm of  PricewaterhouseCoopers  LLP, the Company's  independent  public
accountants  for the fiscal year ended  December 31,  2000,  was selected by the
Board of  Directors  of the Company to act in the same  capacity  for the fiscal
year ending December 31, 2001. Representatives of PricewaterhouseCoopers LLP are
expected to be present at the Annual  Meeting and will have the  opportunity  to
make a  statement  if  they so  decide  and  will be  available  to  respond  to
appropriate questions.

         Fees billed to the Company by  PricewaterhouseCoopers  LLP for the year
ended December 31, 2000 are as follows:

         Audit  Fees.  Audit  fees for the audit of the  Company's  consolidated
financial statements for the fiscal year ended December 31, 2000 and for reviews
of the  Company's  financial  statements  included  in the  Company's  quarterly
reports on Form 10-Q for the last fiscal year totaled approximately $550,000.


                                      -22-






         Financial  Information  Systems  Design and  Implementation  Fees.  The
Company  did not engage  PricewaterhouseCoopers  LLP to provide  services to the
Company regarding financial information systems design and implementation during
the last fiscal year.

         All Other Fees. Fees billed for all other non-audit services, including
tax-related services, provided during the last fiscal year totaled approximately
$1 million.


VOTE REQUIRED AND BOARD OF DIRECTORS' RECOMMENDATION

         Ratification of PricewaterhouseCoopers LLP as the Company's independent
accountants  will require the affirmative vote of a majority of the total number
of votes of outstanding  shares of Common Stock present in person or represented
by proxy at the Annual  Meeting and  entitled to vote.  In  determining  whether
Proposal 2 has received the requisite number of affirmative  votes,  abstentions
will be  counted  as shares  entitled  to vote and will have the same  effect as
votes  against  Proposal 2. Broker  non-votes,  however,  will be treated as not
entitled to vote for purposes of determining approval of Proposal 2 and will not
be counted as votes for or against  Proposal  2.  Properly  executed,  unrevoked
proxies  will be  voted  FOR  Proposal  2 unless a vote  against  Proposal  2 or
abstention is specifically indicated in the proxy.

         THE  BOARD  OF  DIRECTORS   RECOMMENDS  THAT   STOCKHOLDERS   VOTE  FOR
RATIFICATION OF THE COMPANY'S SELECTION OF INDEPENDENT ACCOUNTANTS.

                                  OTHER MATTERS

         As of the date of this Proxy Statement, the Board of Directors knows of
no other matters to be brought before the Annual  Meeting.  If other matters are
properly  brought before the Annual Meeting or any  adjournment or  postponement
thereof,  it is intended that the persons named in the enclosed  proxy will have
discretionary  authority to vote on such matters in  accordance  with their best
judgment, acting together or separately.

                  STOCKHOLDER PROPOSALS FOR 2002 ANNUAL MEETING

         In order for a stockholder  proposal to be considered  for inclusion in
the  Company's  proxy  statement  for next year's  annual  meeting,  the written
proposal must be received by the Company no later than  December 11, 2001.  Such
proposals  also will need to comply  with  Securities  and  Exchange  Commission
regulations    regarding   the   inclusion   of    stockholder    proposals   in
company-sponsored  proxy  materials.  Similarly,  in  order  for  a  stockholder
proposal  to be raised at next year's  annual  meeting,  written  notice must be
received by the Company no later than  December 11, 2001 and shall  contain such
information as required under the Company's Bylaws.

         In addition,  the  Company's  Bylaws  permit  stockholders  to nominate
directors  at the annual  meeting by  providing  advance  written  notice to the
Company.  In order to make a director  nomination  at a stockholder  meeting,  a
stockholder  must  notify the  Company not fewer than 120 days in advance of the
date of the Company's  proxy  statement  released to  stockholders in connection
with the previous year's annual meeting.  Thus, since April 10th is specified as
the date of this year's proxy statement, in order for any such nomination notice
to be timely for next year's annual meeting,  it must be received by the Company
no later  than  December  11,  2001  (i.e.,  120 days prior to April  10th).  In
addition, the notice must meet all other requirements contained in the Company's
Bylaws.


                                      -23-






         A stockholder may contact the Corporate Secretary of the Company at its
headquarters  for  a  copy  of  the  relevant  Bylaw  provisions  regarding  the
requirements   for  making   stockholder   proposals  and  nominating   director
candidates.

                          ANNUAL REPORT TO STOCKHOLDERS

         The Annual  Report to  Stockholders  concerning  the  operation  of the
Company  for the fiscal year  ending  December  31,  2000,  including  financial
statements, is enclosed with this Proxy Statement.

               ANNUAL REPORT TO SECURITIES AND EXCHANGE COMMISSION

     A copy of the  Company's  Annual  Report on Form 10-K for the  fiscal  year
ended December 31, 2000, as filed with the  Securities and Exchange  Commission,
without  exhibits,  may be obtained by  stockholders  without  charge by written
request to Charles N. Allen, Director,  Investor Relations, Nu Skin Enterprises,
Inc., 75 West Center Street,  Provo, Utah 84601.  Exhibits will be provided upon
written request and payment of an appropriate processing fee.


                                     By Order of the Board of Directors,

                                     /s/ Blake M. Roney

                                     Blake M. Roney
                                     Chairman of the Board

DATED: April 10, 2001











                                      -24-






                                    EXHIBIT A

                            Nu Skin Enterprises, Inc.
                            Audit Committee Charter


I.  PURPOSE

The  purpose  of the Audit  Committee  is to assist  the Board of  Directors  in
fulfilling its oversight  responsibilities  by reviewing:  financial reports and
other  financial  information  provided by NSE to any  governmental  body or the
public; NSE's systems of internal controls regarding finance,  accounting, legal
compliance and ethics that management and the Board have established;  and NSE's
auditing,  accounting and financial  reporting processes  generally.  Consistent
with this function,  the Audit Committee should encourage continuous improvement
of, and should foster adherence to, NSE's policies,  procedures and practices at
all levels. The Audit Committee's primary duties and responsibilities are to:

     *    Serve as an independent and objective party to monitor NSE's financial
          reporting process and internal control system.

     *    Review and appraise the audit efforts of NSE's independent accountants
          and internal auditing department.

     *    Provide  an  open  avenue  of  communication   among  the  independent
          accountants,  financial and senior  management,  the internal auditing
          department, and the Board of Directors.

The Audit  Committee  will fulfill  these  responsibilities  by carrying out the
activities  enumerated  in the  "Responsibilities  and  Duties"  Section of this
Charter.

II.  COMPOSITION

The Audit  Committee shall be comprised of three or more directors as determined
by the Board,  each of whom shall be  independent  directors,  and free from any
relationship  that,  in the  opinion  of the  Board,  would  interfere  with the
exercise  of his or her  independent  judgment  as a  member  of the  Committee.
Specifically; 1) an employee of the company or any affiliate in the current year
or any of the past three years is prohibited from serving on the audit committee
and 2) a member of the  immediate  family of an executive  officer who currently
serves  in that  role or did so in any of the  past  three  years  generally  is
precluded from serving on the committee.  These types of relationships or others
that could impair a committee  member's  independence  should be communicated to
the Board of  Directors  in  writing.  The Board  has the final  judgement  on a
Committee  member's  independence.  All  members of the  Committee  shall have a
working  familiarity with basic finance and accounting  practices,  and at least
one  member  of  the  Committee  shall  have  accounting  or  related  financial
management  expertise.  Committee  members may enhance  their  familiarity  with
finance and accounting by participating in educational programs conducted by the
Corporation, an outside consultant, or a professional association.

Members of the  Committee  shall be elected  by a simple  majority  of the Board
during a regularly  scheduled  Board  meeting.  Committee  members  shall,  as a
general  principle,  be  appointed  to a  three-year  term -  appointment  dates
staggered so that the entire  Committee  is not  replaced  during the same year.
Audit  Committee  members,  as  members  of the  Board,  are  subject  to annual
re-election  and the  three-year  assignment  is, thus,  subject to the member's
re-election.  Reappointment  of committee  members  after a  three-year  term is
allowable,  as deemed appropriate by the Board. If a Chair is not


                                      -25-






elected by the full Board, the members of the Committee may designate a Chair by
majority vote of the full Committee membership.

III. MEETINGS

The Committee  shall meet at least four times  annually,  or more  frequently as
circumstances  dictate.  As part of its job to foster  open  communication,  the
Committee  should meet at least  annually with  management,  the director of the
internal  auditing  department  and  the  independent  accountants  in  separate
executive  sessions to discuss any matters  that the  Committee or each of these
groups believe should be discussed privately.  In addition,  the Committee or at
least its Chair  should meet with the  independent  accountants  and  management
quarterly to review the Corporation's financials.

IV.  RESPONSIBILITIES AND DUTIES

To fulfill its responsibilities and duties the Audit Committee shall:

General

I.   Provide an open avenue of communication  between the internal auditor,  the
     independent accountant, and the board of directors.

II.  Review and update the  committee's  charter  annually.  State in the annual
     proxy  statement that the audit committee has adopted a written charter and
     include a copy of such charter in the proxy statement every three years.

III. Consider with management and the  independent  accountant the rationale for
     employing audit firms other than the principal independent accountant.

IV.  Meet with the internal auditor, the independent accountant,  and management
     in separate executive sessions to discuss any matters that the committee or
     these  groups  believe  should  be  discussed   privately  with  the  audit
     committee.

V.   Report   committee   actions   to  the   board  of   directors   with  such
     recommendations as the committee may deem appropriate.

VI.  Prepare a letter for  inclusion  in the annual  report that  describes  the
     committee's composition and responsibilities, and how they were discharged.

VII. Conduct or authorize investigations into any matters within the committee's
     scope of  responsibilities.  The  committee  shall be  empowered  to retain
     independent counsel,  accountants, or others to assist it in the conduct of
     any investigation.

VIII.The  committee  will perform  such other  functions as assigned by law, the
     company's charter or bylaws, or the board of directors.

IX.  The audit  committee  must include a report in the annual proxy  statement,
     followed  by the  names  of all  committee  members,  stating  whether  the
     committee:

     a.   Reviewed  and  discussed  the  audited   financial   statements   with
          management;


                                      -26-






     b.   Discussed  with the auditors the matters  requiring  discussion by SAS
          61;

     c.   Received the written disclosures and letter from the auditors required
          by Independence Standards Board No. 1, and discussed with the auditors
          their independence based on the above;

     d.   Recommended to the full board that the audited financial statements be
          included in the company's Annual Report on Form 10-K;

     e.   Considered  whether the  information  technology  and other  non-audit
          consulting   services  provided  by  the  auditors  could  impair  the
          auditor's independence; and

     f.   Adopted an Audit  Committee  Charter and  reviewed  and modified it as
          necessary (see number 2 above).

Independent Audit Oversight

I.   The committee shall have ultimate  authority and  responsibility to select,
     evaluate, and, where appropriate, replace the independent outside auditor.

II.  Confirm  and  oversee  the  independence  of  the  independent  accountant,
     including a review of  management  consulting  services  and  related  fees
     provided by the independent accountant. The committee shall obtain from the
     outside auditors a formal written  statement  delineating all relationships
     between the auditor and the company,  and its responsibility for discussing
     with the auditor any  disclosed  relationships  or services that may impact
     auditor objectivity and independence.

III. Inquire of management  and the  independent  accountant  about  significant
     risks or exposures  and assess the steps  management  has taken to minimize
     such risk to the company.

IV.  Consider, in consultation with the independent accountant,  the audit scope
     and plan of the internal auditor and the independent accountant.

V.   Review the  coordination  of audit  efforts to assure the  completeness  of
     coverage,  reduction of redundant  efforts,  and the effective use of audit
     resources.

VI.  Consider and review with the independent accountant:

     a.   The adequacy of the company's internal controls including computerized
          information system controls and security.

     b.   Any  related   significant   findings  and   recommendations   of  the
          independent accountant and internal auditor together with management's
          responses thereto.

VII. Assure the independent  accountant  communicates to the audit committee any
     matters  of the types  described  in SAS No. 61,  Communication  With Audit
     Committees,  identified  in  connection  with  interim  reviews.  The above
     matters  should be  communicated  to the audit  committee,  or at least its
     chair, and a representative of financial  management prior to the filing


                                      -27-





     of the Form 10-Q. If that is not possible, the communication should be made
     as soon as practicable.

VIII.Meet, at least annually,  in executive  session with the external  auditors
     to discuss  matters the  committee  or the  auditors may want to discuss in
     private - without management.

Internal Audit Oversight

I.   The committee shall have the ultimate  authority and responsibility for the
     appointment,  replacement,  reassignment,  or  dismissal of the director of
     internal auditing.

II.  Confirm and assure the independence of the internal auditor.

III. Meet, at least annually, in executive session with the director of internal
     auditing to discuss  matters the  committee or director may want to discuss
     in private - without management.

IV.  Consider and review with management and the director of internal auditing:

     a.   Significant  findings  during  the  year  and  management's  responses
          thereto.

     b.   Any difficulties  encountered in the course of their audits, including
          any  restrictions  on the scope of their  work or  access to  required
          information.

     c.   Any changes required in the planned scope of their audit plan.

     d.   The internal auditing department budget and staffing.

     e.   Internal  auditing's  compliance  with  the  IIA's  Standards  for the
          Professional Practice of Internal Auditing (Standards).

Financial Statement Review

I.   Review with management and the independent  accountant at the completion of
     the annual examination:

     a.   The company's annual financial statements and related footnotes.

     b.   The independent accountant's audit of the financial statements and its
          report thereon.

     c.   Any significant changes required in the independent accountant's audit
          plan.

     d.   Any serious  difficulties  or  disputes  with  management  encountered
          during the course of the audit.

     e.   Other  matters  related to the  conduct  of the audit  which are to be
          communicated  to  the  committee  under  generally  accepted  auditing
          standards.

II.  Review filings with the SEC and other  published  documents  containing the
     Corporation's  financial  statements and consider  whether the  information
     contained in these documents is consistent  with the information  contained
     in the financial statements.


                                      -28-






III. Review  with  management,  the  independent  accountant,  and the  internal
     auditor  the  interim  financial  reports  filed  with  the  SEC  or  other
     regulators.

IV.  Review legal and regulatory  matters that may have a material impact on the
     financial statements, related company compliance policies, and programs and
     reports received from regulators.

Internal Controls and Code of Ethics

I.   Review policies and procedures with respect to officers'  expense  accounts
     and perquisites,  including their use of corporate assets, and consider the
     results  of any  review  of these  areas  by the  internal  auditor  or the
     independent accountant.

II.  Discuss  with the  internal  auditor  and the  independent  accountant  the
     results of their review of the Corporation's monitoring compliance with the
     Corporation's code of conduct.















                                      -29-






APPENDIX A - FORM OF PROXY


                           NU SKIN ENTERPRISES, INC.

            PROXY SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS FOR
          THE ANNUAL MEETING OF STOCKHOLDERS TO BE HELD ON MAY 10, 2001


     The  undersigned  hereby  appoints  Steven J. Lund and M. Truman  Hunt,  as
proxies with full power of substitution and hereby  authorizes either of them to
act and to vote,  as  designated  on the  reverse,  all shares of Class A Common
Stock of Nu Skin  Enterprises,  Inc. (the "Company") the undersigned is entitled
to vote at the Annual Meeting of  Stockholders  of the Company to be held at the
corporate offices of the Company,  75 West Center Street,  Provo,  Utah, May 10,
2001 at 4:00 p.m.,  Mountain  time,  and at any  adjournments  or  postponements
thereof,  upon all matters  referred to on this proxy card and  described in the
accompanying  Proxy Statement;  and, at the proxies  discretion,  upon any other
matters which may properly come before the meeting.

                   CONTINUED AND TO BE SIGNED ON REVERSE SIDE

[ x ]  Please mark your
       votes as indicated
       in this example.

              FOR ALL NOMINEES           WITHHOLD AUTHORITY
              listed at right (except    to vote for all
              as marked to the           nominees listed at right
              contrary below)
1.  Elect members of
    the Board of        [  ]               [  ]  Nominees:  Blake M. Roney
    Directors of the                                        Steven J. Lund
    Company                                                 Sandra N. Tillotson
                                                            Brooke B. Roney
Instructions:  To WITHHOLD AUTHORITY to vote for any        Max L. Pinegar
individual nominee, draw a line through (or otherwise       E.J. "Jake" Garn
strike-out) the nominee's name in the list to the right.    Paula F. Hawkins
                                                            Daniel W. Campbell
                                                            Andrew D. Lipman

2.  To ratify the selection of PricewaterhouseCoopers   FOR    AGAINST   ABSTAIN
    LLP as the Company's independent accountants for   [   ]    [   ]     [   ]
    the fiscal year ended December 31, 2001.

Shares  represented by all properly executed proxies will be voted in accordance
with  instructions  appearing  on this proxy card and in the  discretion  of the
proxyholders  as to any other matters that may properly come before the meeting.
IN THE ABSENCE OF SPECIFIC  INSTRUCTIONS,  PROXIES WILL BE VOTED FOR EACH OF THE
NOMINEES AND FOR THE PROPOSALS SET FORTH ABOVE.


(Signature)___________(SEAL) (Signature)__________(SEAL) Dated: __________, 2001
Important: Please sign as name(s) appears on the proxy card. If a joint account,
each joint  owner must sign.  If signing for a  corporation  or  partnership  as
agent, attorney or fiduciary, indicate the capacity in which you are signing.