<ARTICLE> 5 <PERIOD-TYPE> 9-MOS <FISCAL-YEAR-END> DEC-31-1997 <PERIOD-END> SEP-30-1997 <CASH> 166,221 <SECURITIES> 0 <RECEIVABLES> 14,811 <ALLOWANCES> 0 <INVENTORY> 66,502 <CURRENT-ASSETS> 320,654 <PP&E> 66,459 <DEPRECIATION> 43,906 <TOTAL-ASSETS> 382,221 <CURRENT-LIABILITIES> 148,968 <BONDS> 0 <PREFERRED-MANDATORY> 0 <PREFERRED> 2 <COMMON> 84 <OTHER-SE> 204,151 <TOTAL-LIABILITY-AND-EQUITY> 382,221 <SALES> 713,266 <TOTAL-REVENUES> 713,266 <CGS> 144,574 <TOTAL-COSTS> 583,132 <OTHER-EXPENSES> 0 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 0 <INCOME-PRETAX> 138,315 <INCOME-TAX> 40,277 <INCOME-CONTINUING> 85,946 <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> 85,946 <EPS-PRIMARY> 1.03 <EPS-DILUTED> .99