<ARTICLE> 5 <PERIOD-TYPE> YEAR <FISCAL-YEAR-END> DEC-31-1997 <PERIOD-END> DEC-31-1997 <CASH> 174,300 <SECURITIES> 0 <RECEIVABLES> 11,074 <ALLOWANCES> 0 <INVENTORY> 69,491 <CURRENT-ASSETS> 316,589 <PP&E> 71,236 <DEPRECIATION> 44,090 <TOTAL-ASSETS> 405,004 <CURRENT-LIABILITIES> 193,369 <BONDS> 116,743 <PREFERRED-MANDATORY> 0 <PREFERRED> 2 <COMMON> 82 <OTHER-SE> 110,561 <TOTAL-LIABILITY-AND-EQUITY> 405,004 <SALES> 953,422 <TOTAL-REVENUES> 953,422 <CGS> 191,218 <TOTAL-COSTS> 773,202 <OTHER-EXPENSES> 0 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 0 <INCOME-PRETAX> 189,193 <INCOME-TAX> 55,707 <INCOME-CONTINUING> 118,493 <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> 118,493 <EPS-PRIMARY> 1.42 <EPS-DILUTED> 1.36