UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-QSB [X] QUARTERLY REPORT UNDER SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For quarterly period ended: March 31, 2002 [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission File No. 0-26973 WHOLE LIVING, INC. (Exact name of small business issuer as specified in its charter) Nevada 87-0621709 (State of incorporation) (I.R.S. Employer Identification No.) 629 East 730 South, Suite 201, American Fork, UT 84003 (Address of principal executive offices) Registrant's telephone number, including area code: (801) 772-3300 Check whether the issuer (1) has filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes [X] No [ ] As of May 1, 2002, the issuer had a total of 24,044,340 shares of common stock outstanding. TABLE OF CONTENTS PART I: FINANCIAL INFORMATION Item 1: Financial Statements.............................................3 Item 2: Management's Discussion and Analysis.............................8 PART II: OTHER INFORMATION Item 2: Changes in Securities ..........................................10 Item 5: Other Information ..............................................11 Item 6: Exhibits and Reports filed on Form 8-K .........................11 PART I. FINANCIAL INFORMATION ITEM 1. FINANCIAL STATEMENTS The financial information set forth below with respect to our statements of operations for the three month periods ended March 31, 2002 and 2001 is unaudited. This financial information, in the opinion of management, includes all adjustments consisting of normal recurring entries necessary for the fair presentation of such data. The results of operations for the three months ended March 31, 2002, are not necessarily indicative of results to be expected for any subsequent period. 2 Whole Living, Inc. Consolidated Financial Statements March 31, 2002 3 Whole Living, Inc. Balance Sheets ASSETS March 31, December 31, 2002 2001 ------------- ------------- (Unaudited) Current Assets Cash $ 49,143 $ 96,232 Accounts Receivable 88,844 50,000 Receivables - Other 19,855 19,855 Inventory 406,846 511,846 Prepaid Expenses 14,292 20,167 ------------- ------------- Total Current Assets 578,980 698,100 ------------- ------------- Property & Equipment, Net 368,176 347,206 ------------- ------------- Other Assets Goodwill, Net 12,152 17,318 Deposits 55,010 55,010 ------------- ------------- Total Other Assets 67,162 72,328 ------------- ------------- Total Assets $ 1,014,318 $ 1,117,634 ============= ============= LIABILITIES AND STOCKHOLDERS' EQUITY Current Liabilities Accounts Payable $ 696,184 $ 516,308 Accrued Expenses 395,312 332,287 Current Portion of Long-Term Liabilities 656,753 544,533 ------------- ------------- Total Current Liabilities 1,748,249 1,393,128 ------------- ------------- Long Term Liabilities Notes Payable - Related Party 656,753 544,453 Capital Lease Obligations - 80 Less Current Portion (656,753) (544,533) ------------- ------------- Total Long Term Liabilities - - ------------- ------------- Total Liabilities 1,748,249 1,393,128 ------------- ------------- Stockholders' Equity Common Stock, $.001 par value; 50,000,000 shares authorized; 24,044,340 and 24,004,340 shares issued and outstanding, respectively 24,045 24,005 Additional Paid-In Capital 7,757,991 7,742,831 Retained Deficit (8,315,967) (7,842,330) Subscription Receivable (200,000) (200,000) ------------- ------------- Total Stockholders' Equity (733,931) (275,494) ------------- ------------- TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY $ 1,014,318 $ 1,117,634 ============= ============= 4 Whole Living, Inc. Statements of Operations (Unaudited) For the Three For the Three Months Ended Months Ended March 31, 2002 March 31, 2001 -------------- -------------- Sales $ 1,437,115 $ 1,302,943 Cost Of Goods Sold 1,065,259 1,071,513 -------------- -------------- Gross Profit 371,856 231,430 -------------- -------------- Operating Expenses General & Administrative 676,270 783,924 Selling Expenses 144,265 241,340 -------------- -------------- Total Operating Expenses 820,535 1,025,264 -------------- -------------- OPERATING INCOME (LOSS) (448,679) (793,834) OTHER INCOME(EXPENSE) Interest Expense (24,958) (1,853) Other Income - 1,496 -------------- -------------- Total Other Income(Expense) (24,958) (357) -------------- -------------- NET INCOME(LOSS) $ (473,637) $ (794,191) ============== ============== WEIGHTED AVERAGE INCOME(LOSS) PER SHARE $ (0.02) $ (0.05) ============== ============== WEIGHTED AVERAGE SHARES OUTSTANDING 24,037,229 17,018,115 ============== ============== 5 Whole Living, Inc. Statements of Cash Flows (Unaudited) For the Three For the Three Months Ended Months Ended March 31, 2002 March 31, 2001 -------------- -------------- Cash Flows From Operating Activities Net Income(Loss) $ (473,637) $ (794,191) Adjustments to Reconcile Net Income(Loss) to Net Cash Provided(Used) in Operating Activities: Depreciation & Amortization 35,696 43,703 Stock Issued for Services 15,200 72,000 Change in Assets and Liabilities (Increase) Decrease in: Accounts Receivable (38,844) (117,963) Inventory 105,000 (32,482) Prepaid Expenses 5,875 77,108 Increase (Decrease) in: Accounts Payable and Accrued Expenses 242,901 (228,055) -------------- -------------- Net Cash Provided(Used) by Operating Activities (107,809) (979,880) -------------- -------------- Cash Flows from Investing Activities Payments for Property & Equipment (51,500) (31,735) Payments for Deposits - - -------------- -------------- Net Cash Provided(Used) by Investing Activities (51,500) (31,735) -------------- -------------- Cash Flows from Financing Activities Proceeds from Debt Financing 129,300 1,012,223 Principal Payments on Debt Financing (17,080) (608) -------------- -------------- Net Cash Provided(Used) by Financing Activities 112,220 1,011,615 -------------- -------------- Increase in Cash (47,089) - Cash and Cash Equivalents at Beginning of Period 96,232 - -------------- -------------- Cash and Cash Equivalents at End of Period $ 49,143 $ - ============== ============== Supplemental Disclosures of Cash Flow Information: Cash Paid for: Interest $ 2,208 $ 1,853 ============== ============== Income Taxes $ - $ - ============== ============== Non-Cash : Common Stock Issued for Services $ 15,200 $ 72,000 ============== ============== 6 Whole Living, Inc. Notes to the Consolidated Financial Statements March 31, 2002 GENERAL Whole Living, Inc. (the Company) has elected to omit substantially all footnotes to the financial statements for the three months ended March 31, 2002 since there have been no material changes (other than indicated in other footnotes) to the information previously reported by the Company in their Annual Report filed on the Form 10-KSB for the year ended December 31, 2001. UNAUDITED INFORMATION The information furnished herein was taken from the books and records of the Company without audit. However, such information reflects all adjustments which are, in the opinion of management, necessary to properly reflect the results of the interim period presented. The information presented is not necessarily indicative of the results from operations expected for the full fiscal year. 7 References in this quarterly report to "Whole Living" "we," "us," and "our" refer to Whole Living, Inc. FORWARD LOOKING STATEMENTS This Form 10Q-SB contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. For this purpose any statements contained in this Form 10Q-SB that are not statements of historical fact may be deemed to be forward-looking statements. Without limiting the foregoing, words such as "may," "will," "expect," "believe," "anticipate," "estimate" or "continue" or comparable terminology are intended to identify forward-looking statements. These statements by their nature involve substantial risks and uncertainties, and actual results may differ materially depending on a variety of factors, many of which are not within Whole Living's control. These factors include but are not limited to economic conditions generally and in the industries in which Whole Living may participate; competition within Whole Living's chosen industry, including competition from much larger competitors; technological advances and failure by Whole Living to successfully develop business relationships. ITEM 2: MANAGEMENT'S DISCUSSION AND ANALYSIS Whole Living, doing business as Brain Garden , is a total lifestyle company focused on improving mental and physical performance. We employ a network marketing system to sell our products to customers and independent distributors, and we rely on our distributors to sponsor new distributors. We have recorded operating losses for the most recent two fiscal years and our independent auditors have expressed an opinion that we may be unable to continue as a going concern without financing. However, we have experienced growth of our distributor network in Australia, Canada and Japan and have cut losses and increased sales by restructuring management, adjusting margins on our products and bringing our manufacturing, packaging, shipping/warehousing and order entry in-house. We recognize revenue upon the receipt of the sales order, which is simultaneous with the payment and delivery of such goods. Revenue is net of returns, which have historically been less than 1% of sales. Distributor commissions are paid to several levels of distributors on each product sale. The amount and recipient of the commission varies depending on the purchaser's position within the Unigen Plan. Distributor commissions are paid to distributors on a monthly basis based upon their personal and group sales volume. Additional bonuses are paid weekly to distributors. The overall payout average has been approximately 41% of product sales. Results of Operations The following discussions are based on our financial statements included with this report and comparisons are presented for the three month periods ended March 31, 2002 and 2001. Sales increased $134,172 for the 2002 first quarter compared to the 2001 first quarter. The increased revenues for the 2002 first quarter were the result of sales related to the development of our distributor network in Australia, Canada, New Zealand and Japan. Cost of goods sold consists primarily of the cost of procuring and packaging products, sales commissions paid to our independent distributors, the cost of shipping product to distributors, plus credit card sales processing fees. Cost of goods sold decreased slightly for the 2002 first quarter compared to the 2001 first quarter; however, cost of goods sold were 74.1% of sales for the 2002 first quarter compared to 82.2% of sales for the 2001 comparable period. The percentage of sales decrease in cost of goods sold for the 2002 period was primarily the result of bringing food manufacturing in-house. Accordingly, our gross profit increased $140,426 for the 2002 first quarter compared to the 2001 first quarter. General and administrative expenses, which include general office expense, management and employees' salaries, and the support systems for the distributor network, decreased $107,655 for the 2002 first quarter 8 compared to the 2001 comparable period. These expenses decreased as a result of the combination of our management taking steps to reorganize our operations to be more efficient and recording higher expenses in the 2001 first quarter related to our expansion into foreign markets. Selling expenses, which includes marketing expenses, the support of sales meetings and events, and certain customer service expenses, decreased $97,075 for the 2002 first quarter compared to the same period in 2001. The 2002 first quarter decrease was primarily a result of higher selling expenses in the 2001 first quarter related to expanding distribution in Australia and New Zealand, plus additional costs involved in laying the groundwork for expansion into certain Asian markets. Total operating expenses decreased $204,729 for the 2002 first quarter compared to the 2001 first quarter. As a result of becoming more efficient, our total operating expenses were 57.1% of sales for the 2002 first quarter, compared to 78.7% for the 2001 first quarter. Accordingly, our operating loss was $448,679 for the 2002 first quarter compared to $793,834 for the 2001 first quarter. Total other expenses increased $24,601 in the 2002 first quarter compared to the 2001 first quarter as a result of increased interest expense related to our notes payable. Our net loss decreased $320,554 for the 2002 first quarter compared to the 2001 first quarter. Our loss per share was $0.02 for the 2002 first quarter compared to $0.05 for the 2001 first quarter. Management expects losses to decrease in the next quarter as we increase sales in our foreign markets and maintain lower operating expenses. Factors Affecting Future Performance Since our inception, internal cash flows, alone, have not been sufficient to maintain our operations. Actual costs and revenues could vary from the amounts we expect or budget, possibly materially, and those variations are likely to affect how much additional financing we will need for our operations. Our future internal cash flows will be dependent on a number of factors, including: . Our ability to encourage our distributors to sponsor new distributors and increase their own personal sales; . Our ability to promote our product lines with our distributors; . Our ability to develop successful new product lines; . Effects of regulatory changes, if any; and . Our ability to remain competitive in our markets. In addition, we have entered into agreements with independent distributors and suppliers located in Australia, Canada, New Zealand and Japan and may establish similar arrangements in other countries in the future. As a result, our future revenues may be affected by the economies of these countries. Our international operations are subject to a number of risks, such as, longer payment cycles, unexpected changes in regulatory environments, import and export restrictions and tariffs, difficulties in staffing and managing international operations, greater difficulty or delay in accounts receivable collection, potentially adverse recessionary environments and economies outside the United States, and possible political and economic instability. Seasonal Aspects In the direct selling industry, the summer months of June, July and August, and the holiday months of November and December are relatively soft. However, in our short operating history we have experienced an increase in sales during these time periods and are unsure how the industry-wide fluctuations will affect our business in the future. Liquidity and Capital Resources We have funded our cash requirements primarily through sales, loans and private placements of our common stock. At the three month period ended March 31, 2002, we had $49,143 cash on hand with $578,980 in total current assets compared to $96,232 cash on hand with $698,100 in total current assets at the year ended December 31, 2001. Our total current liabilities were $1,748,249 at the end of the first quarter 2002 compared to 9 $1,393,128 at the 2001 year end. Notes payable and accounts payable represented 77.4% of the total current liabilities at the end of the 2002 first quarter. As of December 31, 2001, our principal commitments consisted of notes payable and operating leases. Future minimum payments on notes payable were $544,453 through 2002. Future minimum payments on operating leases for vehicles, office space and warehouse space were $186,285 through 2003. Net cash used for operating activities was $107,809 for the 2002 first quarter compared to $979,880 for the 2001 first quarter. Net cash used by investing activities was $51,500 for the 2002 first quarter compared to $31,735 for the 2001 first quarter. These investments were primarily related to payments for equipment. Net cash provided by financing activities was $112,220 for the 2002 first quarter compared to $1,011,615 for the 2001 first quarter. This decrease was primarily the result of higher debt financing in the 2001 quarter. We relied on equity transactions to reduce our debt in 2001. During 2001 we received cash from debt financing of $1,990,373 primarily from shareholders and management. In addition, during the 2000 year we borrowed $1,934,049 from related parties. In February 2001 we issued 6,677,230 shares to eight accredited investors to convert a portion of these notes payable totaling $2,004,678. These loans were primarily from shareholders with interest rates varying from 9% to 10.5%. In May 2001 we sold 7,500,000 common shares to six accredited investors for $2,550,000 in cash. Then on October 15, 2001, our Board authorized the buy back of 4,052,890 common shares for $1,500,000 from five of the shareholders. The Board then retired the shares to the corporate treasury, reducing our issued and outstanding by that number. Management anticipates that additional capital for cash shortfalls will be provided by future loans or private placements of our common stock. We expect to issue private placements of stock pursuant to exemptions provided by federal and state securities laws. The purchasers and manner of issuance will be determined according to our financial needs and the available exemptions. We also note that if we issue more shares of our common stock our shareholders may experience dilution in the value per share of their common stock. If we fail to raise the necessary funds through private placements, we anticipate we will require debt financing from related or third parties. We have not investigated the availability, source and terms for external financing at this time and we can not assure that funds will be available from any source, or, if available, that we will be able to obtain the funds on terms agreeable to us. Also, the acquisition of funding through the issuance of debt could result in a substantial portion of our cash flows from operations being dedicated to the payment of principal and interest on the indebtedness, and could render us more vulnerable to competitive and economic downturns. PART II. OTHER INFORMATION ITEM 2: CHANGES IN SECURITIES Recent Sales of Unregistered Securities The following discussion describes all securities sold by us without registration during the first quarter 2002 through a recent date: On January 14, 2002 we issued an aggregate of 40,000 common shares to three individuals. We issued 10,000 shares to Daniel Penoel for consulting services valued at approximately $3,800. We issued 5,000 common shares valued at approximately $1,900 to Chris Neville as compensation for services rendered to Brain Garden Australia. Richard F. Wogksch received 25,000 shares valued at $9,500 as severance compensation. We relied on an exemption from registration for a private transaction not involving a public distribution provided by Section 4(2) under the Securities Act. 10 ITEM 5: OTHER INFORMATION On May 1, 2002, our Board of Directors appointed Douglas J. Burdick and Jeffrey R. Brudos as interim directors to serve until our next annual meeting of shareholders. Mr. Burdick continues to serve as our Executive Vice-President and Chief Operating Officer. On the same day, Sharmon L. Smith resigned as our Secretary/Treasurer, Chief Financial Officer, and Director. Our Board appointed Mr. Brudos to serve as Secretary/Treasurer and Chief Financial Officer. Mr. Brudos is 34 years old and is a Certified Public Accountant. He has been employed by Whole Living since April 2002. From February 2001 through March 2002 he was employed by Bank of America as a Senior Financial Analyst. From January 2000 to January 2001 he was employed through Pre Paid Legal as an Independent Sales Associate. From September 1999 to January 2000 he was a business development consultant for One World Online.Com. From May 1999 to September 1999 he served as general manager for Infinity Fulfillment. From October 1998 to May 1999 he served as CFO for World Quest International. From May 1998 to September 1998 he worked for InteleTravel Corporation as a senior business analyst. From May 1997 to February 1998 he was unemployed while rehabilitating from an accident. Mr. Brudos earned a bachelors degree in Accountancy from the University of Wisconsin and is registered as a CPA in Wisconsin. ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K (a) Part II Exhibits. Exhibit Number Description - ------ ----------- 3.1 Articles of Incorporation of Whole Living (incorporated by reference to Form exhibit 2.1 10-SB, as amended, filed August 9, 1999) 3.2 Bylaws of Whole Living (incorporated by reference to exhibit 2.4 to the Form 10-SB, as amended, filed August 9, 1999) 10.1 Lease between Whole Living and KL Partners American Fork II, LLC, dated November 26, 1999 (incorporated by reference to exhibit 6.1 to the Form 10-SB, as amended, filed August 9, 1999) 10.2 Employment Agreement between Ron Williams and Whole Living (incorporated by reference to exhibit 6.2 to the Form 10-SB, as amended, filed August 9, 1999) 10.3 Stock Purchase Agreement between Whole Living and Investors, dated April 23, 2001 (Incorporated by reference to exhibit 110.6 to SB-2 registration statement filed June 29, 2001) 10.4 Registration Rights agreement Between Whole Living and Investors, dated May 7, 2001 (Incorporated by reference to exhibit 10.7 to SB-2 registration statement filed June 29, 2001) (b) Reports on Form 8-K None 11 SIGNATURES In accordance with the requirements of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. WHOLE LIVING, INC. Date May 13, 2002 By: /s/ Ronald K. Williams ----------------- --------------------------- Ronald K. Williams President, CEO and Director Date: May 13, 2002 By: /s/ Jeffrey R. Brudos ------------------ --------------------------- Jeffrey R. Brudos Secretary/Treasurer, Chief Financial Officer and Director 12