<ARTICLE> 5
<CIK> 0001023298
<NAME> AVENUE ENTERTAINMENT GROUP, INC.

                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-2000
<PERIOD-END>                               MAR-31-2000
<CASH>                                         534,231
<SECURITIES>                                         0
<RECEIVABLES>                                  268,099
<ALLOWANCES>                                         0
<INVENTORY>                                    949,106
<CURRENT-ASSETS>                                     0
<PP&E>                                          67,885
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                               3,689,177
<CURRENT-LIABILITIES>                        2,049,518
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                        45,890
<OTHER-SE>                                   1,593,769
<TOTAL-LIABILITY-AND-EQUITY>                 3,689,177
<SALES>                                         99,926
<TOTAL-REVENUES>                                99,926
<CGS>                                           51,383
<TOTAL-COSTS>                                  554,408
<OTHER-EXPENSES>                               503,025
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                              (454,482)
<INCOME-TAX>                                       128
<INCOME-CONTINUING>                          (454,610)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 (454,610)
<EPS-BASIC>                                      (.10)
<EPS-DILUTED>                                    (.10)