<ARTICLE> 5 <CIK> 0001023298 <NAME> AVENUE ENTERTAINMENT GROUP, INC. <PERIOD-TYPE> 3-MOS <FISCAL-YEAR-END> DEC-31-1999 <PERIOD-END> MAR-31-1999 <CASH> 390,064 <SECURITIES> 251,890 <RECEIVABLES> 78,619 <ALLOWANCES> 0 <INVENTORY> 1,049,623 <CURRENT-ASSETS> 0 <PP&E> 251,445 <DEPRECIATION> 169,066 <TOTAL-ASSETS> 4,047,728 <CURRENT-LIABILITIES> 1,424,497 <BONDS> 0 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 41,088 <OTHER-SE> 2,582,143 <TOTAL-LIABILITY-AND-EQUITY> 4,047,728 <SALES> 177,669 <TOTAL-REVENUES> 177,669 <CGS> 66,826 <TOTAL-COSTS> 537,895 <OTHER-EXPENSES> 471,069 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 0 <INCOME-PRETAX> (305,478) <INCOME-TAX> 2,001 <INCOME-CONTINUING> (307,479) <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> (307,479) <EPS-PRIMARY> (.07) <EPS-DILUTED> (.07)