<ARTICLE>                     5
<LEGEND>
     This schedule contains summary financial information extracted from
the balance sheet as of March 31, 1997 and statement of income for the three
months ended March 31, 1997 and is qualified in its entirety by reference to
such financial statements.
</LEGEND>
<CIK>                         0001025834
<NAME>                        Swisher International Group Inc.
<MULTIPLIER>                                   1,000
<CURRENCY>                                     U.S.
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                              MAR-31-1997
<PERIOD-START>                                 JAN-01-1997
<PERIOD-END>                                   MAR-31-1997
<EXCHANGE-RATE>                                1.000
<CASH>                                           1,501
<SECURITIES>                                         0
<RECEIVABLES>                                   29,589
<ALLOWANCES>                                     1,940
<INVENTORY>                                     59,151
<CURRENT-ASSETS>                                95,074
<PP&E>                                          62,987
<DEPRECIATION>                                   4,643
<TOTAL-ASSETS>                                 212,252
<CURRENT-LIABILITIES>                           34,108
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                           341
<OTHER-SE>                                      54,012
<TOTAL-LIABILITY-AND-EQUITY>                   212,252
<SALES>                                              0
<TOTAL-REVENUES>                                63,799
<CGS>                                                0
<TOTAL-COSTS>                                   33,320
<OTHER-EXPENSES>                                   (16)
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               2,130
<INCOME-PRETAX>                                 12,833
<INCOME-TAX>                                     5,068
<INCOME-CONTINUING>                              7,765
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     7,765
<EPS-PRIMARY>                                      .23
<EPS-DILUTED>                                      .23