<ARTICLE>                     5
<LEGEND>
       This schedule contains summary financial information extracted from the
       Statement of Financial Condition at October 31, 1997 (Unaudited) and the
       Statement of Income for the three months ended October 31, 1997
       (Unaudited) and is qualified in its entirety by reference to such
       financial statements.
</LEGEND>
<CIK>                         0000880121
<NAME>                        MARKET AMERICA, INC.
<MULTIPLIER>                                   1
<CURRENCY>                                     U.S. Dollars
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                              APR-30-1998
<PERIOD-START>                                 AUG-01-1997
<PERIOD-END>                                   OCT-31-1997
<EXCHANGE-RATE>                                1.000
<CASH>                                         24,415,912
<SECURITIES>                                   0
<RECEIVABLES>                                  30,993
<ALLOWANCES>                                   0
<INVENTORY>                                    1,990,886
<CURRENT-ASSETS>                               26,584,331
<PP&E>                                         1,173,877
<DEPRECIATION>                                 371,419
<TOTAL-ASSETS>                                 27,466,366
<CURRENT-LIABILITIES>                          6,814,676
<BONDS>                                        0
<PREFERRED-MANDATORY>                          0
<PREFERRED>                                    0
<COMMON>                                       199
<OTHER-SE>                                     20,417,971
<TOTAL-LIABILITY-AND-EQUITY>                   27,466,366
<SALES>                                        21,729,643
<TOTAL-REVENUES>                               21,729,643
<CGS>                                          3,275,930
<TOTAL-COSTS>                                  0
<OTHER-EXPENSES>                               13,234,175
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             0
<INCOME-PRETAX>                                5,435,959
<INCOME-TAX>                                   2,310,846
<INCOME-CONTINUING>                            0
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   3,125,113
<EPS-PRIMARY>                                  .16
<EPS-DILUTED>                                  .16