<ARTICLE>                     5
<LEGEND>
     This schedule contains summary financial information extracted from the
Statement of Financial Condition at April 30, 1998 and the Statement of
Operations for the year ended April 30, 1998 and is qualified in its entirety
by reference to such financial statements.
</LEGEND>
<CIK>                         0000880121
<NAME>                        Market America
<MULTIPLIER>                                   1
<CURRENCY>                                     U.S. Dollars
       
                             
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                              APR-30-1998
<PERIOD-START>                                 MAY-01-1997
<PERIOD-END>                                   APR-30-1998
<EXCHANGE-RATE>                                      1.000
<CASH>                                          18,379,127
<SECURITIES>                                    12,415,465
<RECEIVABLES>                                            0
<ALLOWANCES>                                             0
<INVENTORY>                                      1,468,321
<CURRENT-ASSETS>                                32,435,248
<PP&E>                                           1,249,528
<DEPRECIATION>                                     462,036
<TOTAL-ASSETS>                                  33,584,430
<CURRENT-LIABILITIES>                            7,938,605
<BONDS>                                                  0
<PREFERRED-MANDATORY>                                    0
<PREFERRED>                                              0
<COMMON>                                               199
<OTHER-SE>                                      25,481,311
<TOTAL-LIABILITY-AND-EQUITY>                    33,584,430
<SALES>                                         87,531,005
<TOTAL-REVENUES>                                87,531,005
<CGS>                                           19,272,329
<TOTAL-COSTS>                                   19,272,329
<OTHER-EXPENSES>                                50,917,061
<LOSS-PROVISION>                                         0
<INTEREST-EXPENSE>                                  93,752
<INCOME-PRETAX>                                 18,783,209
<INCOME-TAX>                                     7,942,669
<INCOME-CONTINUING>                                      0
<DISCONTINUED>                                           0
<EXTRAORDINARY>                                          0
<CHANGES>                                                0
<NET-INCOME>                                    10,840,540
<EPS-PRIMARY>                                          .54
<EPS-DILUTED>                                          .54