<ARTICLE>                     5
<LEGEND>
This schedule contains summary financial information extracted from the
Statement of Financial Position at January 31, 1999 (Unaudited) and the
Statement of Operations for the three months ended January 31, 1999 (Unaudited)
and is qualified in its entirety by reference to such financial statements.
</LEGEND>
<CIK>                                       0000880121
<NAME>                            Market America, Inc.
<MULTIPLIER>                                         1
<CURRENCY>                                U.S. Dollars
       
                             
<PERIOD-TYPE>                                    3-MOS
<FISCAL-YEAR-END>                          APR-30-1999
<PERIOD-START>                              NOV-1-1998
<PERIOD-END>                               JAN-31-1999
<EXCHANGE-RATE>                                      1
<CASH>                                      30,349,025
<SECURITIES>                                 7,645,112
<RECEIVABLES>                                  455,931
<ALLOWANCES>                                         0
<INVENTORY>                                  1,726,198
<CURRENT-ASSETS>                            40,399,220
<PP&E>                                       1,492,047
<DEPRECIATION>                                 599,009
<TOTAL-ASSETS>                              41,655,557
<CURRENT-LIABILITIES>                        5,570,758
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                           199
<OTHER-SE>                                  36,044,600
<TOTAL-LIABILITY-AND-EQUITY>                41,655,557
<SALES>                                     27,123,874
<TOTAL-REVENUES>                            27,123,874
<CGS>                                        6,376,288
<TOTAL-COSTS>                                6,376,288
<OTHER-EXPENSES>                            15,125,052
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                  39
<INCOME-PRETAX>                              6,272,504
<INCOME-TAX>                                 2,708,348
<INCOME-CONTINUING>                          5,622,534
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 3,564,156
<EPS-PRIMARY>                                     0.18
<EPS-DILUTED>                                     0.18