<ARTICLE>                     5
<LEGEND>
This schedule contains summary financial information extracted from the
Statement of Financial Position at April 30, 1999 and the Statement of
Operations for the year ended April 30, 1999 and is in its entirety by reference
to such financial statements.
</LEGEND>
<CIK>                                 0000880121
<NAME>                      Market America, Inc.
<MULTIPLIER>                                   1
<CURRENCY>                          U.S. Dollars

                             
<PERIOD-TYPE>                             12-MOS
<FISCAL-YEAR-END>                    APR-30-1999
<PERIOD-START>                        MAY-1-1998
<PERIOD-END>                         APR-30-1999
<EXCHANGE-RATE>                                1
<CASH>                                45,426,920
<SECURITIES>                                   0
<RECEIVABLES>                            280,440
<ALLOWANCES>                                   0
<INVENTORY>                            1,852,487
<CURRENT-ASSETS>                      47,876,331
<PP&E>                                 1,545,243
<DEPRECIATION>                           653,933
<TOTAL-ASSETS>                        48,998,497
<CURRENT-LIABILITIES>                  9,315,692
<BONDS>                                        0
<PREFERRED-MANDATORY>                          0
<PREFERRED>                                    0
<COMMON>                                     199
<OTHER-SE>                            39,672,336
<TOTAL-LIABILITY-AND-EQUITY>          48,998,497
<SALES>                              110,347,824
<TOTAL-REVENUES>                     110,347,824
<CGS>                                 28,071,236
<TOTAL-COSTS>                         28,071,236
<OTHER-EXPENSES>                      61,199,822
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                        24,337
<INCOME-PRETAX>                       23,585,650
<INCOME-TAX>                           9,394,625
<INCOME-CONTINUING>                   21,076,766
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                          14,191,025
<EPS-BASIC>                               0.71
<EPS-DILUTED>                               0.71