1997-98 KEY EMPLOYEES' INCENTIVE             Exhibit 4.4
                                STOCK OPTION PLAN


SECTION 1.        PURPOSE

         The   continued   growth   and   success  of  ITEX   CORPORATION   (the
"Corporation")  depend in part on its ability to obtain and retain the  services
of key employees of the highest  competence,  and to provide  incentives for the
effective service of high-level performance. The purposes of this Key Employees'
Incentive  Stock  Option Plan (the  "Plan")  are to provide a means  whereby the
Corporation can continue to attract,  motivate, and retain key employees who can
contribute materially to the Corporation's growth and success, and to facilitate
the acquisition of shares of the Corporation's common stock, par value $0.01 per
share (the  "Stock")  by key  employees  pursuant  to the  options  meeting  the
requirements  of IRC ss.  422,  so that such key  employees  will  more  closely
identify their interests with those of the Corporation and its shareholders.

SECTION 2.        STOCK

         The Stock  subject  to  options  under the Plan  shall be shares of the
Corporation's  authorized  but  unissued  or  reacquired  Stock.  Subject to the
adjustments  described in Section 6 of the Plan, the aggregate  number of shares
that may be issued pursuant the to the Plan shall not exceed  1,000,000  shares.
In the event that any  outstanding  option granted under the Plan for any reason
expires or is  terminated,  the  shares of Stock  allocable  to the  unexercised
portion of such option may again be subjected to the grant of options  under the
Plan.

SECTION 3.        ELIGIBILITY

         The  individuals  who may participate in this Plan are employees of the
Corporation and its subsidiaries, including officers and directors, non-employee
directors  and  other  individuals  who are not  employees  of the  Corporation,
including consultants and advisors;  provided however,  consultants and advisors
may participate  only if they render bona fide services to the Corporation  that
are not in connection with the offer or sale of securities in a  capital-raising
transaction.  The stock option committee (the  "Committee") of the Corporation's
board of directors (the "Board") or the non-employee  directors of the Board (if
no such  committee is in place) may determine  from time to time which  eligible
individuals will participate in the Plan. No otherwise eligible individual shall
have any right to participate in this Plan unless designated by the Committee or
the Board.  Participants  shall receive options to purchase Stock subject to the
provisions of this Plan and, to the extent not inconsistent  with this Plan, the
terms of his or her stock option agreement.

SECTION 4.        EMPLOYEE AND CONSULTANTS OPTIONS

         Employees of the Corporation and its subsidiaries,  including  officers
and directors and other  individuals  who are not employees of the  Corporation,
including  consultants  and  advisors  shall be granted  such  options as may be
determined  by the  Committee or the  non-employee  directors of the Board if no
such committee is in place.  Consultants  and advisors may  participate  only if
they render bona fide  services to the  Corporation  that are not in  connection
with the offer or sale of securities in a capital-raising transaction.



SECTION 5.        NON-EMPLOYEE DIRECTORS OPTIONS

         Awards of stock options to  Non-Employee  Directors  shall be made only
under  this  Section  5. No perosn,  including  the  members of the Board or the
Committee,  shall have any discretion as to the selection of eligible recipients
or the  determination  of the amount or terms of such  awards  pursuant  to this
Section 5.

         5.1 Initial Director  Options.  Upon the effective date of the Plan the
Non-Employee  Directors  shall each receive an Initial  Option to acquire 10,000
Shares at an exercise  price of $6.125 per share which is the Fair Market  Value
of a share of the common stock of the  Corporation on the Effective Date hereof.
Each person who becomes a  Non-Employee  Director after the Effective Date shall
be granted an Initial Option to purchase  10,000 Shares,  with an exercise price
equal to the Fair Market Value of the Corporation's  common stock on the date of
grant.

         5.2 Renewal  Director  Options.  Each  Non-Employee  Director  shall be
granted  an option to  purchase  1,000  Shares  for each  year of  service  as a
Non-Employee  Director  on the  December  15  prior  to the  Annual  Meeting  of
Shareholders,  with an  exercise  price  equal to the Fair  Market  Value of the
Corporation's common stock on such date.

SECTION 6.        ADMINISTRATION

         The  Board  shall  administer  the Plan.  Subject  to  compliance  with
applicable   provisions   of  the   governing   law,   the  Board  may  delegate
administration of the Plan, or specific  administrative  duties on such terms as
the Board deems proper, to the Committee. The Committee shall be composed of not
less than three  members of the Board.  The term the "Board"  shall be deemed to
replace the term "Committee" until a Committee is duly appointed or, if there is
a vacancy  on the  Committee,  until a  replacement  or  successor  director  is
appointed  and  qualified.  The Committee  shall have full power and  authority,
subject to the provisions of the Plan, to:

         (1) To determine  eligibility  to participate in the Plan and designate
participants;

         (2) Determine the number of options to be granted to each participant;

         (3) Determine the terms of option agreements for each option;

         (4) Supervise administration of the Plan;

         (5) Interpret the provisions of the Plan and option agreements  granted
under it; and

         (6) Take all action in connection  with the Plan as it deems  necessary
or advisable.

         Decisions of the Committee shall be final.  More than one option may be
granted to the same individual. No member of the Committee or the Board shall be
liable for any action or  determination  made in good faith with respects to the
Plan or any option granted under it.

SECTION 7.        TERMS AND CONDITIONS OF OPTIONS

         Options under the Plan granted by the  Committee  shall be evidenced by
stock option  agreements in such form as the  Committee  shall from time to time
approve,  and  shall  comply  with and



be subject to the following terms and conditions.

         7.1 Number of Shares.  Each option  agreement shall state the number of
shares of Stock subject to the option.

         7.2 Option Price.  Each option  agreement shall state the option price,
which shall be not less than 100% (110% for 10% Shareholders,  as defined below)
of the fair market  value,  on the date the option is granted,  of the shares of
Stock subject to the option. A "10%  Shareholder" is any person who, at the time
an option is granted, owns stock of the Corporation  possessing more than 10% of
the  combined  voting  power of all classes of stock of the  Corporation  or any
affiliate.

         7.3 Determination of Fair Market Value. The fair market value per share
of Stock  shall be  determined  by the  Committee  in good faith at the time the
option is granted.

         7.4 Option Period and Limitations on Exercise. Each option shall expire
and shall not be  exercisable  after the  expiration of 10 years (five years for
10% Shareholders) from the date the option is granted,  or such lesser period as
may be  established  by the  Committee  at the time the option is granted.  Each
option shall be  exercisable  by the optionee  either  immediately or after such
period, and according to such schedule for exercise,  or in such other manner as
the Committee  shall  provide in the option  agreement at the time the option is
granted.

         Notwithstanding  any other provision of the Plan, and unless  otherwise
resolved by the Committee, options granted to employees of the Corporation under
the Plan shall be exercisable only while the optionee remains an employee of the
Corporation,  except  that in the  event  of (1) an  optionee's  termination  of
employment with the  Corporation by reason of disability  (within the meaning of
IRC  ss.22(e)(3),   or  (2)  an  optionee's  death  while  an  employee  of  the
Corporation, the option agreement may allow the option to remain exercisable, to
the extent it was  exercisable  on the date of termination or the date of death,
by the optionee or the estate or devisee of the decedent,  until the  expiration
date of the term of the  option  or one year  after  the date of the  optionee's
termination of employment or death, whichever date is earlier.

         7.5 Securities  Restrictions.  All option agreements evidencing options
granted under the Plan shall provide that:

         (1) If the  Committee  at any  time  determines  that  registration  or
qualification  of the Stock or any  option  under  state or  federal  law or the
consent or  approval  of any  governmental  regulatory  body,  is  necessary  or
desirable,  then the option may be not be exercised,  in whole or in part, until
that registration,  qualification, consent, or approval shall have been effected
or obtained free of any conditions not acceptable to the Committee.

         (2) Any person  exercising an option to purchase shares of Stock may be
required by the Corporation to give a written  representation  that he or she is
acquiring  the shares for his or her own account for  investment  and not with a
view to the distribution of the shares.

         7.6 Payment of Purchase  Price.  The option  price upon  exercise of an
option  under the plan shall be payable  to the  Corporation  in cash or, in the
discretion of the Committee,  in  installments  or terms and over periods as the
Committee shall determine.


         7.7  Nontransferability.  Options shall not be  transferable  except by
testamentary  will  or the  laws of  descent  and  distribution,  and  shall  be
exercisable during an optionee's lifetime only be the optionee.

         7.8  Other  Provisions.  Any  option  agreement  may  contain  other or
additional  terms and  provisions  as may be  determined  by the Committee to be
consistent  with  the  Plan,  or  necessary  or  desirable  to  comply  with the
provisions of applicable laws, rules, or regulations.

SECTION 8.        ADJUSTMENT

         In the event of any  stock  split or  payment  of a  dividend  on Stock
payable in shares of Stock after or at the same time the Plan is approved by the
Corporation's shareholders, the shares of Stock then subject to each option (and
the number of such  shares  which,  pursuant  to  Section 2 of the Plan,  may be
issued under the Plan) shall be increased  proportionately without any change in
their aggregate purchase price. In the event all the outstanding shares of Stock
shall be changed into or exchanged for a different  number or class of shares of
the  corporation,  or of another  corporation,  whether through  reorganization,
recapitalization,  stock split-up, combination of shares, merger, consolidation,
or  otherwise,  then  there  shall be  substituted  for each share of Stock then
subject to each option (and if the  Corporation is the surviving  corporation in
such transaction,  for the number of shares which,  pursuant to Section 2 of the
Plan,  may be issued under the Plan),  the number and class of shares into which
each outstanding share of Stock shall be so exchanged, all without any change in
the aggregate option price for the shares then subject to option.  In connection
with any  adjustment  under  this  Section 8  resulting  in a  fractional  share
interest,  the interest  may be rounded  down to the nearest  whole share if the
interest is less than 0.5 share; otherwise, the fractional share interest may be
rounded up to the nearest whole share.

SECTION 9.        PROCEEDS

         The  proceeds  received  by the  Corporation  from  the  sale of  Stock
pursuant to the Plan will be used for general corporate purposes.

SECTION 10.       OBLIGATION TO EXERCISE; RIGHT TO CONTINUED EMPLOYMENT

         The granting of an option shall impose no obligation on the optionee to
exercise  the option.  The granting of an option does not confer any right to be
continued in the employment of the Corporation.

SECTION 11.       AMENDMENT AND DISCONTINUANCE

         The Board may alter,  amend,  suspend,  or terminate the Plan, provided
that the Board may not, without further approval by the holders of a majority of
the outstanding shares of stock of the Corporation entitled to vote:

         (1) Increase the aggregate  number of shares of Stock for which options
may be granted under the Plan (except for adjustments pursuant to Section 6);

         (2)        Decrease the option price at which stock may be offered;

         (3)  Materially   modify  the   requirements   as  to  eligibility  for
         participation  in the  Plan;  or  



         (4) Alter or impair,  without  the  optionee's  consent,  the rights or
obligations under any option previously granted pursuant to the Plan.

SECTION 12.       TERM OF PLAN AND EFFECTIVE DATE

         The Plan shall become effective on the date the Plan is approved by the
Board.

         Options may be granted pursuant to the Plan from time to time within 10
years after the plan becomes effective.

AS ADOPTED BY THE BOARD OF  DIRECTORS OF ITEX  CORPORATION  EFFECTIVE ON THE 3rd
DAY OF  SEPTEMBER,  1997  PURSUANT TO SECTION 12 HEREOF,  AND AS APPROVED BY THE
SHAREHOLDERS OF ITEX CORPORATION ON THE 9th DAY OF FEBRUARY, 1998.



    /s/ Graham H. Norris
- -----------------------------------
Graham H. Norris, President and CEO