SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14(a) of the
                         Securities Exchange Act of 1934
                                ((Amendment No. )

Filed by the  Registrant  [ x ]
Filed by a Party other than the  Registrant  [ ]
Check the appropriate box:
[ ] Preliminary Proxy Statement
[ ] Confidential, for Use of the Commission Only
         (as permitted by Rule 14a-6a-12)
[ x ]  Definitive Proxy Statement
[   ]  Definitive Additional Materials
[   ]  Soliciting Material Pursuant to  240.14a-11(c) or  240.14a-12

                               SYNERGY BRANDS INC.
                               -------------------
                (Name of Registrant as Specified in Its Charter)

                ------------------------------------------------
     (Name of Person(s) Filing Proxy Statement if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[x]  No fee required
[ ] Fee computed on table below per Exchange Act Rule 14a-6(i)(4) and 0-11.

1.  Title of each class of securities to which transaction applies

- - ------------------------------------------------------------------------------
2.  Aggregate number of securities to which transaction applies:

- - ------------------------------------------------------------------------------
3. Per unit price or other underlying value of transaction  computed pursuant to
Exchange  Act Rule  0-11  (Set  forth the  amount  on which  the  filing  fee is
calculated and state how it was determined)

- - ------------------------------------------------------------------------------
4.  Proposed maximum aggregate value of transaction:

- - ------------------------------------------------------------------------------
5.  Total fee paid:

- - ------------------------------------------------------------------------------
[ ] Fee paid previously with preliminary materials.
[ ] check box if any part of the fee is offset as provided by Exchange  Act rule
0-11(a)(2)  and  identify  the  filing  for  which the  offsetting  fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the Form or Schedule and the date of its filing.

1.   Amount Previously Paid:

- - ------------------------------------------------------------------------------
2.   Form, Schedule or Registration Statement No.

- - ------------------------------------------------------------------------------
3.   Filing Party:

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4.   Date Filed:

- - ------------------------------------------------------------------------------
                                      -2-




                               SYNERGY BRANDS INC.
                               40 Underhill Blvd.
                                Syosset, NY 11791

                                 PROXY STATEMENT


     This statement is furnished in connection with a solicitation of proxies by
the Board of  Directors  (the "Board of  Directors"  or the  "Board") of Synergy
Brands Inc. (the  "Company") to be used at the Annual Meeting of Stockholders of
the Company (the "Meeting") to be held on June 28 2001 at 10:00 A.M. at Melville
Marriott, Melville, New York, 631-423-1600.

                               VOTING PROCEDURES

     Stockholders  of record at the  close of  business  on June 1, 2001 will be
entitled to vote at the Meeting.  On the said record date,  there were 3,847,809
shares of Common Stock, par value $.001 per share ("Common Stock"), outstanding,
each of which being  entitled to one vote at the Meeting,  and 100,000 shares of
Class A  Preferred  Stock,  par value  $.001 per share  ("Preferred  Stock" and,
together with the Common Stock, collectively the "Company Shares"), outstanding,
each of which being  entitled to 13 votes at the Meeting  (vote is controlled by
Mair Faibish,  Chief  Executive  Officer of the Company).  Holders of the Common
Stock and the  Preferred  Stock will vote as a single class as to all matters to
come before the Meeting. A Shareholder List disclosing shareholders of record on
June 1, 2001 shall be made available for inspection by shareholders  entitled to
vote at the Annual  Meeting at the location of the Meeting on the date of and in
advance of the date of the Meeting.

     On April 19,  2001,  the Board of Directors  authorized  a 5-for-1  reverse
split of its common stock to shareholders of record on April 20, 2001. Par value
and per share amounts in the  accompanying  information  and schedules have been
retroactively adjusted for the split.

     The By-Laws of the Company  (the  "By-Laws")  provide that the holders of a
minimum of one third of the Company Shares issued and  outstanding  and entitled
to vote at the  Meeting,  present  in person  or  represented  by  proxy,  shall
constitute  a quorum  at the  Meeting.  The  By-Laws  further  provide  that the
directors of the Company shall be elected by a plurality vote, and that,  except
as otherwise  provided by statute,  the  Certification  of  Incorporation of the
Company,  or the By-Laws,  all other matters  coming before the meeting shall be
decided by the vote of a majority  of the  number of Company  Shares  present in
person or represented by proxy at the Meeting and entitled to vote thereat where
a quorum is present.

     Votes cast at the Meeting  will be counted by the person  appointed  by the
Company to act as  inspectors  of election for the Meeting.  The  inspectors  of
election  will treat  Company  Shares  represented  by a properly  executed  and
returned  proxy as present at the Meeting for purpose of  determining  a quorum.
Abstention and broker  non-votes  with respect to particular  proposals will not
affect the determination of a quorum.

     Six  directors  will be elected by a plurality  vote of the Company  Shares
present,  in  person  or  by  proxy,  and  entitled  to  vote  at  the  Meeting.
Accordingly,  abstentions  and broker  non-votes as to the election of directors
will have no effect  thereon.  All other  matters  to come  before  the  Meeting
require  either the  approval  of a  majority  of the votes  represented  by all
Company  Shares or those  present at the meeting and  entitled to vote  thereon,
therefore  abstentions  as to particular  proposals will have the same effect as
votes against such proposals.  Broker non-votes as to particular  proposals will
not, however, be deemed to be a part of the voting power present with respect to
such  proposals  and will not  therefore  count as  votes  for or  against  such
proposals and will not be included in calculating  the number of votes necessary
for approval of such proposals.


                                      -3-



     Proxies in the  enclosed  form are  solicited  by the Board of Directors to
provide  an  opportunity  to every  stockholder  to vote on all  matters to come
before the  Meeting,  whether or not he or she attends in person.  If proxies in
the  enclosed  form are  properly  executed  and  returned,  the Company  Shares
represented  thereby will be voted at the Meeting in accordance with stockholder
direction.  Proxies in the  enclosed  form upon  presentation  unless  otherwise
designated thereon will be voted FOR the election of each director,  and FOR the
election of BDO Seidman, LLP as the Company's auditors for the fiscal year ended
December 31, 2001.  Any  stockholder  executing a proxy may revoke that proxy or
submit a revised  one at any time  before it is voted.  A  stockholder  may also
attend at the Meeting in person and vote by ballot,  thereby canceling any proxy
previously  given.  Except for the election of directors and confirmation of the
auditors, Company management expects no other matters to be presented for action
at the Meeting. If, however, any other matters properly come before the Meeting,
the persons  named as proxies in the  enclosed  form of proxy  intend to vote in
accordance  with  their  judgment  on the  matters  presented  unless  otherwise
specified in the Proxy.

                               PROXY SOLICITATION

     The cost of soliciting proxies will be borne by the Company. In addition to
solicitations by mail,  arrangements  have been made for brokers and nominees to
send proxy material to their principals, and the Company will reimburse them for
their reasonable  expenses in doing so. The Company's  transfer agent,  American
Stock Transfer and Trust Company will assist it in the  solicitation  of proxies
from brokers and nominees.  The fees for the services of the transfer  agent are
included in the monthly  fees paid by the  Company,  however,  the Company  will
reimburse the transfer agent for its reasonable  out-of-pocket expenses incurred
in connection with providing  solicitation  services.  Certain  employees of the
Company,  who will receive no  compensation  for their services other than their
regular remuneration,  may also solicit by telephone, telegram, telex, telecopy,
or personal interview.

                        PROPOSAL 1. ELECTION OF DIRECTORS

     At the Meeting,  six  directors are to be elected to a one-year term and to
hold office  until their  successors  are  elected and  qualified.  The Board of
Directors consists of one class, which serves for a one-year term or until their
successor is elected and  qualifies.  The persons  named in the enclosed form of
proxy intend to vote such proxy, unless otherwise directed,  FOR the election of
each of the directors  nominated to serve on the Board to serve until the fiscal
2001 Annual Meeting of Stockholders or other dates for proposed  election of new
directors. If contrary to present expectation, any of the nominees should become
unavailable for any reason,  votes may be cast pursuant to the accompanying form
of proxy for a substitute nominee designated by the Board.

             INFORMATION CONCERNING DIRECTORS AND DIRECTOR NOMINEES.

     Set  forth  is  certain  information   concerning  directors  and  director
nominees.

                                                                     Year First
                                                                      Elected A
         Name of Nominee            Age       Position                 Director
         ---------------            ---       --------                 --------

         Mair Faibish                41     Chairman and Chief
                                            Executive Officer
                                            and Director                  1989

         Henry J. Platek, Jr.        54     President, Chief Operating
                                            Officer and Director          1989

         Mitchell Gerstein           44     Chief Financial Officer,
                                            Treasurer, Secretary
                                            and Director                  1991

         Dominic Marsicovetere       51     Director                      1993

         Michael Ferrone             48     Director                      1995

         Donald  E. Butler           56     Director                      2000

     MAIR FAIBISH. Mr. Faibish has been CEO since January 1, 2000, prior thereto
he served as Executive Vice President, Chief Financial Officer and a Director of
the  Company  since  May  1989.  He serves  on the  Compensation  and  Executive
committees.

                                      -4-



     HENRY J. PLATEK, JR. has been President and a Director of the Company since
December 1989 and Chief  Operating  Officer  since  January 1, 2000.  Mr. Platek
serves on the Executive and compensation committee.

     MITCHELL  GERSTEIN.  Mr. Gerstein has been Treasurer since March 1994, Vice
President  and a  Director  of the  Company  since  June  1991.  Controller  and
Treasurer  of the Company  since March 1992,  Secretary of the Company from June
1991 to March 1994,  a position he resumed in January  1995 and Chief  Financial
Officer since January 1, 2000. Mr. Gerstein serves on the Audit Committee.

     DOMINIC A. MARSICOVETERE, CPA. Mr. Marsicovetere has been a Director of the
Company since April 1993. Since 1978, Mr.  Marsicovetere  has been an Accounting
Professor in the school of Business Administration at Hofstra University.  Since
1978,  Mr.  Marsicovetere  had been in private  practice as a  certified  public
accountant.  Mr.  Marsicovetere  is the  chairman  of the  Audit  Committee  and
Independent Compensation Committee.

     DONALD E. BUTLER,  has been director of Dealbynet Inc. since August,  2000.
He recently  retired  following a thirty-three  year career at Procter & Gamble.
His last position was general  manager for inner city markets,  including  metro
New York, Chicago,  Miami and Los Angeles. After joining Procter & Gamble in the
summer  of  1967,  Mr.  Butler  moved  through  successive  promotions  at  P&G,
representing the company to a variety of customers in the supermarket  industry.
He was promoted to District  Manager  where he  initiated  and  organized  Sales
coverage for P&G's Paper Division with national chains, such as CVS, Ames and BJ
Wholesale. Through his contact at Toys "R" Us, Mr. Butler was Lead Sales Manager
in the Development of a Continious Inventory Replenishment Program (CRP) that is
now considered an industry  standard.  In 1994, Mr. Butler was promoted again to
Associate Director and asked to organize and manage a multi-functional corporate
approach to P&G's inner city Business  Development.  His leadership in that role
was critical to the design and employment of a web-based  ordering  process that
transformed  the  company's  transactions  with key  inner  city  retailers  and
wholesalers.

     MICHAEL  FERRONE.  Mr.  Ferrone is an  executive  with  Guardian  Insurance
Company  where he has been  employed  since 1989.  Prior  thereto he had been an
associate at Certified  Financial  Services for 2 years.  Mr. Ferrone has been a
Vice President and has served on the Executive  Committee of Alliance  Financial
Group for the past eight years.  Mr. Ferrone  serves on the Audit  Committee and
Independent Compensation Committee.

                              CORPORATE GOVERNANCE

     Directors are elected at the annual meeting of stockholders and hold office
until their  successors  have been duly  elected and  qualified,  or until their
earlier death, resignation or removal.

     The  Board  of  Directors  has  primary  responsibility  of  directing  the
management  of the  business  and affairs of the  Company.  The Board  currently
consist of six members.

     The Company has an Audit Committee,  an Executive Committee, an Independent
Compensation Committee and an Employee Compensation Committee.

     The Audit  Committee is comprised of Dominic A.  Marsicovetere  (chair) and
Mitchell Gerstein and Michael Ferrone and its functions include  recommending to
the Board of Directors the  engagement of the  Company's  independent  certified
public  accountants,  reviewing  with such  accountants  the plan and results of
their examination of the consolidated  financial  statements and determining the
independence  of such  accountants.  The Audit  Committee will also have primary
responsibility for reviewing all related party transactions.  However, it is the
Company's  policy that all related party  transactions be approved by a majority
of the  disinterested  directors  of the  Company.  Such  directors  will not be
required to make a  determination  that each related party  transaction  meets a
fairness test,  but will decide whether the  transaction is in the best interest
of the Company.  The Audit  Committee is comprised of a majority of  independent
directors as required by NASDAQ.

                                      -5-



     The  Executive  Committee is  comprised  of Henry J.  Platek,  Jr. and Mair
Faibish and is responsible for establishing  policies and procedures relating to
the administration and operation of the Company.

     The Independent Compensation Committee, consisting of Dominic Marsicovetere
and Michael Ferrone, the Company's two independent non-employee directors,  will
review and make recommendations with respect to compensation of officers and key
employees.  They also  administer  the Company's  1994  Services and  Consulting
Compensation  Plan, as amended with respect to compensation of directors (except
non-employee directors) and officers and consultants of the Company.

     The Employee Compensation  Committee,  consisting of Mair Faibish and Henry
J. Platek, will review and make  recommendations with respect to compensation of
employees who are not officers or directors.

     Executive  officers  serve at the  discretion  of the  Board of  Directors,
subject to any  employment  agreement  between  the  executive  officer  and the
Company.

     The Board of Directors  and its  Committees  voted by unanimous or majority
(on notice to others not voting) written consent in lieu of formal meetings with
respect to all actions  taken in the years ended  December 31, 1997 and December
31, 1998, December 31, 1999, December 31, 2000 and thereafter in 2001.

     None of the directors or  respective  officers of the Company have over the
last two fiscal  years  been  involved  in any  material  transactions  with the
Company  wherein the amount of money  involved  exceeded  $100,000  although the
Company and its affiliates  have  purchased  insurance  instruments  through Mr.
Ferrone. No material transactions involving the officers and or directors of the
Company  and the  Company are  proposed.  There are also no common  affiliations
between the Company  and  officers  and/or  directors  in any other  business or
entity, to the best knowledge of the Company.

     No officer, director and/or former member or affiliate thereof is or in the
last two fiscal years has been in debt to the Company in excess of $100,000.

             COMPENSATION OF DIRECTORS/ NON-EMPLOYEE DIRECTOR PLAN

     Directors  and committee  members who are part of management  serve as such
without  compensation  but are  reimbursed  for their  reasonable  out-of-pocket
expenses in attending meetings of the Board and its committees.  Pursuant to the
Option  Plan,  directors  who are not  employees  of the  Company are granted an
option to purchase  10,000 shares of Common Stock at an exercise  price equal to
fair  market  value on the date of grant  immediately  upon  their  election  or
reelection to the Board of Directors.

                            RECOMMENDATION AND VOTE

     The Board of Directors recommends the election of the nominees listed above
as  directors  of the  Company to hold office  until the next annual  meeting or
until their  successors are elected and  qualified.  The  affirmative  vote of a
plurality of the Company  Shares  represented  at the Meeting  where a quorum is
presented is required for such  approval.  Quorum at the meeting  shall  require
attendance  in  person  and/or  by  proxy by at least  one-third  amount  of the
potential votes outstanding.


                                      -6-


                             PRINCIPAL STOCKHOLDERS

     The following table sets forth as of May 1, 2000 information  regarding the
beneficial  ownership of the Company's voting  securities (i) by each person who
is  known to the  Company  to be the  owner of more  than  five  percent  of the
Company's voting securities,  (ii) by each of the Company's directors, and (iii)
by all directors and executive officers of the Company as a group:


                                   Amount and Nature of
                                   Beneficial Ownership       Percent of Class
Name and Address of                Common     Preferred       Common   Preferred
Beneficial Owner(1)                 Stock       Stock         Stock     Stock
- ---------------------               -----       -----         -----     -----


Henry J. Platek (2)..........        4000         -0-             -10     --
40 Underhill Blvd.
Syosset, NY  11791

Mair Faibish (3).............     247,105       100,000           6.4%    100.0%
40 Underhill Blvd.
Syosset, NY  11791

Mitchell Gerstein............        -0-         -0-             -0-       --
40 Underhill Blvd.
Syosset, NY  11791

Dominic A. Marsicovetere.....       2000         -0-             .05%     --
40 Underhill Blvd.
Syosset, NY  11791

Michael Ferrone.............        2000         -0-             .05%     --
40 Underhill Blvd.
Syosset, NY  11791

Donald E.  Butler...........          -0-        -0-             -0-      --
40 Underhill Blvd.
Syosset, NY  11791

Lloyd I. Miller III........      201,666        -0-             5.2%     --
4550 Gordon Drive
Naples, Florida 34102

Sinclair Broadcast Group, Inc..  640,000        -0-              16.6%     --
10706 Beaver Dam Road
Cockeysville, Md. 21030

All Officers and Directors
as Group....................     255,105       100,000            6.6%  100.0%

(1) Unless  otherwise  indicated,  each person named in the table exercises sole
voting and investment power with respect to all shares beneficially owned.

(2) Includes 4000 options expiring 10/2003

(3) Mr. Faibish owns the 100,000  shares of Preferred  Stock  outstanding.  Each
share of Preferred  Stock is entitled to 13 votes on all matters on which Common
Stock may vote.  Accordingly,  the  percentage  of overall  voting  power of the
Company's voting securities  beneficially owned by Mair Faibish and all officers
and directors as a group is increased  accordingly to 28%. Also includes  80,815
options expiring 10/2003.


                                       -7-



                        PROPOSAL 2. ELECTION OF AUDITORS

     BDO  Seidman,  LLP  are  expected  to be the  independent  auditors  of the
financial  statements  of the Company and its  subsidiaries  for the fiscal year
ending December 31, 2001.  Prior auditors Belew,  Averitt LLP in November,  2000
merged into BDO Seidman, LLP and have acted as such during the last two years of
the Company.  At the meeting,  BDO Seidman,  LLP are being nominated to serve as
the auditors for the Company for the fiscal year ending December 31, 2001. It is
not expected however that any  representative  of the auditors will be available
at the Meeting to respond to questions.

     The financial statements of the Company as of and for the fiscal year ended
December 31, 1999 were audited by Belew, Averitt LLP and for year ended December
31, 2000 by BDO  Seidman,  LLP and such did not contain an adverse  opinion or a
disclaimer of an opinion,  and were not qualified or modified as to uncertainty,
audit scope or accounting principles.

     The Company  incurred the following  fees for audit and non-audit  services
performed by BDO Seidman, LLP with respect to 2000 as follows:

         For the audit of the Company's  financial  statements
         for the year 2000 and for the review of the Company's
         financial  statements  included in the Company's Forms
         10-Q filed during 2000.                                  $125,880

         For the year 2000 tax  matters and  preparation of tax
         returns for the year 2000.                               $ 26,200

                            RECOMMENDATION AND VOTE

     The Board of Directors recommends the election of BDO Seidman, LLP to serve
as auditors  for the Company  for the fiscal  year ended  December  31, 2001 and
until  successors are elected and qualified.  The affirmative vote of a majority
of the Company  Shares  represented  at the Meeting where a quorum is present is
required for such  approval.  Quorum at the Meeting shall require  attendance in
person  and/or  by  proxy  by at  least  one-third  amount  of  potential  votes
outstanding.

                                      -8-



                                 OTHER BUSINESS

     Management  knows of no other  business which is to be presented for action
at the meeting.  Should any other matters properly come before the meeting,  the
persons named in the  accompanying  proxy will have  discretionary  authority to
vote all proxies in accordance with their judgement.

     It is important that proxies be returned promptly. Therefore,  stockholders
who do not  expect to attend in person  are  urged to  execute  and  return  the
enclosed  proxy to which no  postage  need be  affixed  if mailed in the  United
States.

                             EXECUTIVE COMPENSATION

     Set forth below are tables  showing (i) in summary form,  the  compensation
paid to Henry J.  Platek and Mair  Faibish  the only  executive  officers of the
Company  who  earned  in excess  of  $100,000  during  any of the  fiscal  years
presented:  and (ii) the options and stock appreciation rights (SARs) granted to
such executives in 2000.

                                      -9-



                           SUMMARY COMPENSATION TABLE

                             annual             long term compensation

                          compensation                awards
                         ---------------    -----------------------------------

                                            restricted    securities underlying
                             salary         stock bonus     stock options

NAME
- ----

Henry Platek, President
              1998       $ 52,174.00           $3,750              4000
              1999       $ 64,143.00                0                 0
              2000       $ 88,028.00                0                 0

Mair Faibish, CEO
              1998       $113,745.00                0            80,815
              1999       $106,000.00                0                 0
              2000       $145,000.00                0                 0

OPTION GRANTS IN THE LAST FISCAL YEAR


                                                                                     

number of securities                            exercise of base               potential realizable at assumed
                      underlying options   percent of total options   price            expiration   annual rates of stock price
                      granted              granted to employees       $/share          date         appreciation for option term
                                                                                                           5%              10%

Henry Platek, Pres.(1)      4000                   0.09%               $2.00            10/05/03         $ 1,680        $  4,880

Mair Faibish, CEO (2)     80,815                   1.80%               $2.50            10/05/03        $ 42,428        $123,243



(1)  20,000 options cancelled January 1, 2001

(2) 256,074 options cancelled January 1, 2001


Compensation Committee Interlocks and Insider Participation

     All  decisions  with  respect to the stock  compensation  of the  Company's
executive  officers and key employees are made by the  Independent  Compensation
Committee,  which is comprised of Mr.  Marsicovetere  and Mr.  Ferrone under the
1994 Plan.  Neither Mr.  Marsicovetere nor Mr. Ferrone are officers or employees
of the Company nor were they at any time.

     All  decisions  with respect to the  compensation  of employees who are not
officers or key employees are made by the Employee Compensation  Committee which
is comprised of Mr. Platek and Mr.  Faibish.  Mr.  Faibish is the Executive Vice
President and Chief Financial Officer of the Company.


                                      -10-



AUDIT COMMITTEE REPORT

     The  Audit  Committee  of our  Board  of  Directors  is  composed  of three
directors two of whom are  independent  of management as required by the listing
standards of the Nasdaq  Stock  Market.  The Audit  Committee  operates  under a
written charter adopted by the Board of Directors  (attached as Appendix A). The
members  of the Audit  Committee  as of the date of the annual  meeting  will be
Dominic A. Marsicovetere (chair), Mitchell Gerstein and Michael Ferrone.

     Our management has the primary  responsibility for the Company's  financial
statements, as well as its financial reporting process,  principles and internal
controls.  Our  independant  accountants  have the  primary  responsibility  for
performing an  independent  audit of our financial  statements and expressing an
opinion  as to the  conformity  of  such  financial  statements  with  generally
accepted auditing  standards and to issue a report on its audit. The role of the
Audit Committee is to monitor and oversee these processes on behalf of the Board
of  Directors.  In  addition,  the Audit  Committee  recommends  to the Board of
Directors the selection of our independent accountants.

     In this context, the Audit Committee has reviewed and discussed the audited
financial  statements of Synergy as of and for the year ended  December 31, 2000
with managment and the independent  auditors.  The Audit Committee has discussed
with the independent  auditors the matters  required to be discussed by Statment
on Auditing Standards No. 61 (Communication with Audit Committees), as currently
in effect. In addition, the Audit Committee has received the written disclosures
and the letter from the independent auditors required by Independence  Standards
Board  Standard  No. 1  (Independence  Discussions  with Audit  Committees),  as
currently in effect,  and it has discussed with the auditors their  independence
from Synergy.

     In the  performance of their oversignt  function,  the members of the Audit
Committee  necessarily  relied  upon  the  information,  opinions,  reports  and
statements presented to them by management of the Company and by the independent
auditors.  Based on the  reports  and  discussions  described  above,  the Audit
Committee  recommended  to the Board of  Directors  that the  audited  financial
statements be included in the Company's  Annual Report of Form 10-K for the year
ended December 31, 2000, for filing with the Securities and Exchange Commission.

                                        Audit Committee:

                                        Dominic A Marsicovetere
                                        Mitchell Gerstein
                                        Michael Ferrone


* Notwithstanding  anything to the contray set forth in any of our filings under
the Securities Act of 1993 or the Securities Exchange Act of 1934, the following
report  of  the  Audit  Committee  or  our  Board  of  Directors  shall  not  be
incorporated by reference into any such filing and shall not otherwise be deemed
filed under either act.

                                      -11-



             REPORT OF THE BOARD OF DIRECTORS ON ANNUAL COMPENSATION


ADMINISTRATION OF COMPENSATION PROGRAM

     The Independent Compensation Committee will be responsible for establishing
and administering the stock  compensation  policies  applicable to the Company's
executive officers.

     Prior to the establishment of the Committee,  decisions with respect to the
compensation of the Company's  executive officers have been made by the Board of
Directors.

COMPENSATION POLICY

     The goals of the Company's executive compensation policy are to (i) attract
and retain qualified executives and (ii) ensure that an appropriate relationship
exists between executive pay and the creations of shareholder  value. To achieve
these goals, the Company's executive  compensation policy will reward executives
for long term strategic  management and the enhancement of stockholder  value by
integrating annual base compensation with other forms of incentive  compensation
based  upon  corporate  results  and  individual  performance.   Measurement  of
corporate  performance  will be primarily  based on the level of  achievement of
Company  goals  and upon  Company  performance  levels  compared  with  industry
performance levels.

     The  Committee  will obtain  compensation  survey data where  available for
similar industries to be used as a guide to establish  compensation levels to be
competitive with and comparable to other companies in its industry group.

FISCAL 2000 EXECUTIVE COMPENSATION PROGRAM

     The  Company's  fiscal 2000  executive  compensation  program was comprised
exclusively  of  base  salary  and  stock  grants   pursuant  to  the  Company's
compensation  plan. During fiscal 2000 Mr. Faibish and Mr. Platek, the Company's
two executive officers, did not receive base salary increases. The decisions not
to grant  increases  were made by the Board of  Directors  based on the  company
performance and financial  condition.  The compensation  program described below
will be implemented by the Independent Compensation Committee on a going forward
basis.

     BASE SALARY. The Independent Compensation Committee will review and approve
all salary changes and stock grants for executive  officers.  The Committee will
base its approval of such salary  changes on: (i)  performance of the executive,
(ii) Company performance, (iii) experience, and (iv) external salary surveys.

     ANNUAL  INCENTIVE.  The Company may use annual  performance  incentives  to
focus management on achieving  financial and operating results.  The Company may
establish a bonus pool for executive officers for particular year or years, from
which  bonuses  will be paid at the  discretion  of the CEO and  President  upon
approval of the Committee,  except that bonuses awarded to the CEO and President
and  will  be at  the  discretion  of  the  Committee  based  on  the  financial
performance of the Company.

     LONG  TERM  INCENTIVE.  The  primary  purpose  of the  long-term  incentive
compensation  plan (the  "Plan")  is to link  management  pay with the long term
interests of stockholders. The Independent Compensation Committee will use stock
options to achieve  this link.  The grant of options at 100 percent for the fair
value assures that the executive officers will receive a benefit only when stock
price increases.

     The amount of options granted is based on comparative data on the estimated
value of long term  compensation for other industry  executives.  In determining
annual stock option grants, the Independent Compensation Committee will base its
decision on the  individual's  performance and potential to improve  stockholder
value.

                                       -12-



PRESIDENT and CEO COMPENSATION DURING FISCAL 2000

     Mr.  Platek's and Mair  Faibish's  salaries are intended to be  competitive
with  salary  arrangements  received by other  chief  executive  officers in the
industry.  The  Committee  will base future  bonuses or awards to Mr. Platek and
Mair  Faibish  on  Company  and  Individual  performance  as  compared  to other
promotional wholesale distribution  companies,  and the criteria set forth above
for executive officers generally.

COMPENSATION OF DIRECTORS

     The Company's  executive officers do not receive any compensation for their
services  as  Directors;   however,  such  officers  are  reimbursed  for  their
reasonable  out-of-pocket expenses in attending any meetings of the Board and/or
its committees.  The Company's two  non-employee  Directors,  on the other hand,
each receive compensation for their service in the form of an option to purchase
10,000 shares of the Company's  Common Stock  immediately upon their election or
re-election  to the Board.  These  options,  which are  granted  pursuant to the
Company's Stock Option Plan for Non-Employee  Directors (the "Option Plan"), are
issued at their fair market value,  are immediately  exercisable and have a term
of ten years.

EMPLOYMENT CONTRACTS

     The Company entered into employment agreements (the "Agreements") with each
of Messrs.  Platek  and  Faibish  on  November  14,  1994,  providing  for their
continued  employment  in their current  capacities  until October 1997 and such
agreements have been extended until terminated or new employment  agreements are
executed  subject to termination  for cause at an annual base salary,  effective
November 14, 1994 with respect to Mr.  Platek and  effective  April 1, 1995 with
respect to Mr. Faibish, of $108,000 (with automatic 5% annual increases).  Under
these  Agreements,  Messrs.  Platek and Faibish will each be eligible to receive
bonus payments at the discretion of the Independent  Compensation  Committee. In
addition,  the  Agreements  provide  for each of Messrs.  Platek and  Faibish to
receive  certain stock option grants  pursuant to the Company's 1994 Plan.  Each
officer has agreed that upon  termination  of his employment he will not compete
with the Company for a period of one year in any area within a 50 mile radius of
the  Company's  principal  place of business.  The  Agreements  also provide for
certain payments in the event of either officers'  disability and for the use of
a Company automobile.

CONCLUSION

     The Board of Directors and the Independent  Compensation  Committee believe
that the quality and motivation of management  make a significant  difference in
the long  term  performance  of the  Company.  The  Board of  Directors  and the
Committee  also believe that a  compensation  program which rewards  performance
that meets or exceeds high standards also benefits the stockholders,  so long as
there is an appropriate  downside risk element to compensation  when performance
falls short of such  standards.  The Board of Directors and the Committee are of
the opinion  that the  Company's  management  compensation  program  meets these
requirements,  has  contributed  to the Company's  success,  and is deserving of
stockholder support.

                                      -13-



                            COMPANY STOCK PERFORMANCE

                             (PLEASE SEE SCHEDULE A)

ANNUAL REPORT

     The Annual Report to  Shareholders of the Company for the fiscal year ended
December  31,  1999  which  includes  audited  financial   statements  has  been
previously  mailed to  stockholders  and the 2000 Annual  Report being mailed to
shareholders  herewith.  Such reports are  incorporated  herein by reference and
should be review by the recipient of this Proxy  Statement in  conjunction  with
review of the other information on the company included herewith.

FORM 10-KSB

     The Company is  furnishing  herewith  to each  person  whose Proxy is being
solicited,  a copy of the Annual  Report of the  Company on Form  10-KSB for the
fiscal year ended  December 31, 2000, as filed with the  Securities and Exchange
Commission.  The 10-KSB report of the Company for 2000 is incorporated herein by
reference  and should be reviewed by the  recipient  of this Proxy  Statement in
conjunction with review of the other information on the Company included herein.

STOCKHOLDER PROPOSALS

     If any  stockholder  desires  to  present  a  proposal  for  action  at the
Company's annual meeting to be held in 2001, such proposal must be in compliance
with applicable laws and Securities and Exchange Commission regulations and must
be received by the Company on or prior to June 1, 2001.

                                      -14-



SECTION 16 REQUIREMENTS

     Section 16(a) of the Securities Exchange Act of 1934, as amended,  requires
the Company's  directors  and  officers,  and persons who own more than 10% of a
registered class of the Company's equity securities,  to file initial reports of
ownership and reports of changes in ownership  with the  Securities and Exchange
Commission  ("SEC").  Such persons are required by SEC regulation to furnish the
Company with copies of all Section 16(a) reports they file.

     Based  solely on its review of the copies of such  reports  received  by it
with  respect to fiscal 1999 and 2000 or written  representations  from  certain
reporting persons, the Company believes that all filing requirements  applicable
to its  directors,  officers  and persons who own more than 10% of a  registered
class of the Company's equity securities have been timely complied with.

                       By Order of the Board of Directors

                                Mitchell Gerstein
                                    Secretary

Syosset, NY

                                      -15-



                                   SCHEDULE A
                            COMPANY STOCK PERFORMANCE

                         1995      1996      1997    1998      1999    2000
                         ----      ----      ----    ----      ----    ----

SYNERGY BRANDS INC.      100       9.52     5.33     8.10     9.05     1.81
MG GROUP INDEX           100      73.67    43.68   114.59   333.51    73.76
RUSSEL 3000 INDEX        100     121.82   160.54   198.77   237.26   217.02


PEER GROUP INCLUDES:

RUSSEL 3000 INDEX

(GRAPH ALSO INCLUDED)  Graph  represents the total return of $100  investment in
the Company relative to sample peer group and a national stock index

                                      -16-


                                   APPENDIX A
                              SYNERGY BRANDS INC.
                             AUDIT COMMITTEE CHARTER

ORGANIZATION

     There shall be a  committee  of the board of  directors  to be known as the
audit committee.  The audit committee shall be composed of majority of directors
who are  independent  of the management of the  corporation  and are free of any
relationship  that,  in the opinion of the board of directors,  would  interfere
with their exercise of independent judgment as a committee member.

STATEMENT OF POLICY

     The audit committee shall provide assistance to the corporate  directors in
fulfilling their responsibility to the shareholders, potential shareholders, and
investment  community relating to corporate  accounting,  reporting practices of
the corporation,  and the quality and integrity of the financial reports of the
corporation.  In so doing,  it is the  responsibility  of the audit committee to
maintain  free and open  means  of  communication  between  the  directors,  the
independent auditors, the internal auditors, and the financial management of the
corporation.

RESPONSIBILITIES

     In carrying  out its  responsibilities,  the audit  committee  believes its
policies  and  procedures  should  remain  flexible,  in order to best  react to
changing  conditions  and to ensure to the directors and  shareholders  that the
corporate  accounting  and  reporting  practices  of  the  corporations  are  in
accordance with all requirements and are of the highest quality.

     In carrying out these responsibilities, the audit committee will:

         Review and recommend to the directors  the  independent  auditors to be
         selected to audit the financial  statements of the  corporation  audits
         divisions and subsidiaries.

         Meet with the  independent  auditors and  financial  management  of the
         corporation  to review the scope of the proposed  audit for the current
         year and the audit  procedures  to be utilized,  and at the  conclusion
         thereof review such audit, including any comments or recommendations of
         the independent auditors.

         Review with the  independent  auditors  and  financial  and  accounting
         personnel,  the  adequacy  and  effectiveness  of  the  accounting  and
         financial controls of the corporation,  and elicit any  recommendations
         for the improvement of such internal  control  procedures of particular
         areas where new or more detailed  controls or procedures are desirable.
         Particular  emphasis  should be given to the adequacy of such  internal
         controls to expose any payments, transactions, or procedures that might
         be  deemed  illegal  or  otherwise  improper.  Further,  the  committee
         periodically should review company policy statements to determine their
         adherence to the code of conduct.


                                      -17-



         Review the internal  audit  function of the  corporation  including the
         independence and authority of its reporting  obligations,  the proposed
         audit plans for the coming  year,  and the  coordination  of such plans
         with the independent auditors.

         Receive  prior to each meeting,  a summary of findings  from  completed
         internal  audits and a progress  report on the proposed  internal audit
         plan, with explanations for any deviations from the original plan.

         Review the  financial  statements  contained  in the  annual  report to
         shareholders with management and the independent auditors to determine
         that the  independent  auditors are satisfied  with the  disclosure and
         content  of  the   financial   statements   to  be   presented  to  the
         shareholders. Any changes in accounting principles should be reviewed.

         Provide  sufficient   opportunity  for  the  internal  and  independent
         auditors  to meet  with the  members  of the  audit  committee  without
         members of management present. Among the items to be discussed in these
         meetings are the independent  auditor's evaluation of the corporation's
         financial, accounting, and auditing personnel, and the cooperation that
         the independent auditors received during the course of the audit.

         Review accounting and financial human resources and succession planning
         within the company.

         Submit  the  minutes  of all  meetings  of the audit  committee  to, or
         discuss the matters discussed at each committee meeting with, the board
         of directors.

         Investigate  any matter  brought to its attention  within the scope of
         its duties,  with the power to retain outside  counsel for this purpose
         if, in its judgment, that is appropriate.

                                      -18-



                                    EXHIBIT A
                               SYNERGY BRANDS INC.
                               40 UNDERHILL BLVD.
                                SYOSSET, NY 11791
           THE PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

     The  undersigned  hereby appoints Mair Faibish and Mitchell  Gerstein,  and
each of them,  as proxies,  each with the power to appoint his  substitute,  and
hereby authorizes them to represent and vote, as designated  herein,  all of the
shares of the common stock,  par value $.001 per share,  of Synergy  Brands Inc.
the "Company"),  held of record by the undersigned on at the Annual Meeting (the
"Annual  Meeting")  of  Stockholders  of the  Company  to be  held  on , and any
adjournment(s) thereof.

THIS  PROXY,  WHEN  PROPERLY  EXECUTED  AND  DATED,  WILL BE VOTED IN THE MANNER
DIRECTED HEREIN BY THE UNDERSIGNED STOCKHOLDER(S). IF NO DIRECTION IS MADE, THIS
PROXY WILL BE VOTED FOR  PROPOSAL 1 AND  PROPOSAL  2, AND THE  PROXIES  WILL USE
THEIR  DISCRETION WITH RESPECT TO ANY MATTERS  PRESENTED FOR SHAREHOLDER VOTE AT
THE ANNUAL MEETING.

1.  PROPOSAL TO ELECT THE  FOLLOWING  PERSONS TO SERVE AS THE BOARD OF DIRECTORS
FOR  SYNERGY  BRANDS  INC.  FOR ONE YEAR FROM THE  EFFECTIVE  DATE OF THE ANNUAL
MEETING OF  SHAREHOLDERS  TO WHICH THIS PROXY RELATES OR UNTIL THEIR  SUCCESSORS
ARE ELECTED AND QUALIFIED:

HENRY J. PLATEK, JR.
MAIR FAIBISH
MITCHELL GERSTEIN
DOMINIC MARSICOVETERE
MICHAEL FERRONE
DONALD E. BUTLER

FOR { }   AGAINST { }  ABSTAIN { }

2. PROPOSAL TO ELECT BDO SEIDMAN, LLP TO SERVE AS THE COMPANY'S AUDITORS FOR THE
FISCAL YEAR ENDED  DECEMBER 31, 2001 AND UNTIL THEIR  SUCCESSORS ARE ELECTED AND
QUALIFIED.

FOR { }   AGAINST { }  ABSTAIN { }

3. IN THEIR  DISCRETION,  THE  PROXIES  ARE  AUTHORIZED  TO VOTE UPON SUCH OTHER
BUSINESS AS MAY PROPERLY COME BEFORE THE ANNUAL  MEETING AND ANY  ADJOURNMENT(S)
THEREOF.

FOR  { }  AGAINST { } ABSTAIN { }

                                      -19-



MARK HERE FOR ADDRESS CHANGE AND NOTE BELOW { }

PLEASE EXECUTE THIS PROXY AS YOUR NAME APPEARS  HEREON.  WHEN SHARES ARE HELD BY
JOINT  TENANTS,   BOTH  SHOULD  SIGN.   WHEN  SIGNING  AS  ATTORNEY,   EXECUTOR,
ADMINISTRATOR,  TRUSTEE  OR  GUARDIAN,  PLEASE  GIVE  FULL  TITLE AS SUCH.  IF A
CORPORATION,  PLEASE  SIGN IN FULL  CORPORATE  NAME BY THE  PRESIDENT  OR  OTHER
AUTHORIZED  OFFICER.  IF A  PARTNERSHIP,  PLEASE  SIGN  IN  PARTNERSHIP  NAME BY
AUTHORIZED PERSON.

SIGNATURE:                             DATE:


SIGNATURE:                             DATE:


PLEASE  MARK,  SIGN,  DATE AND RETURN  THIS PROXY  PROMPTLY  USING THE  ENCLOSED
ENVELOPE.


                                      -20-